Models of relationship mediapolitics
Gianpietro Mazzoleni
La comunicazione politica
Chapter 4
Mediatization vs. interaction
• Mediatization is an unintended consequence
when the media pursue commercial goals
• Interaction is an intentional consequence
when the media pursue political goals
Classifying interactions media-politics
1 Media control-autonomy
1. State control on the media: appointments,
financial aids, contents
2. Media partisanship: ownership, patronage,
stable endorsement, shifting endorsement,
neutrality
3. Integration between political and medial
elites
4. Journalists’ professional ethos
Classifying interactions media-politics
2 Journalism as a profession
1. Pragmatism: attention to the public and the
economic goals
2. Priesthood: attention to politicians and their
electoral exigencies
The Hallin and Mancini’s three models
Media system characteristics
The Hallin and Mancini’s three models
Political system characteristics
Alternative media-politics relationships
• Adversarial model: watchdog, advocacy
• Collateralism model: media are dominated by
politicians
• Exchange model: media and politicians need
each other
• Competition model: media have their own
political goals
• Market model: entails sensationalism,
infotainment, soft news
Internet and new media-politics
relationships
• Participatory journalism: traditional media
accept contributions from the Web
• Citizen journalism: self-produced by citizens