CURRICULUM VITAE
Luiz A M Moutinho
Name:
Luiz Abel Magro MOUTINHO
Professor of Marketing
(holds the Foundation Chair in Marketing)
Date of Birth:
29th January 1949
Citizenship:
British
Business Address:
University of Glasgow
School of Business and Management
West Quadrangle, Gilbert Scott Building
Glasgow, G12 8QQ
Tel: +44 (0)141 330 6696
Fax: +44 (0)141 330 5669
Home Address:
Cragdarroch
Shore Road
Cove
Argyll and Bute G84 0NU
Tel:.
01436 842851
Mobile: 07774491684
07713152604
Academic Education
1982
PhD in Marketing Management, School of Management and Economic Studies,
University of Sheffield, England.
1978-80 MA Faculty of Letters, University of Lisbon, Portugal.
1975-77 BA Faculty of Letters, University of Lisbon, Portugal.
PhD Dissertation
“An Investigation on Vacation Tourist Behaviour in Portugal”.
Diploma Courses
1978
Diploma in Senior Management, the Scottish Business School, UK.
1977
Diploma in Business Administration, LNETI Management Institute,
Lisbon, Portugal.
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Luiz A M Moutinho
Curriculum Vitae
1
Specialisation Courses
1978
Certificate in Tactical Marketing, the Institute of Marketing, London.
1976
Certificate in Manpower Planning and Manpower Management, London Business
School.
1974
Certificate in Marketing Management, Management Centre Europe, Zurich,
Switzerland.
CURRENT UNIVERSITY APPOINTMENT
Foundation Chair of Marketing, University of Glasgow, Scotland.
PREVIOUS APPOINTMENTS
1989-1996
Professor of Marketing
Cardiff Business School
University of Wales College of Cardiff
Wales
1986-1989:
Lecturer in Marketing
Department of Management Studies
Glasgow Business School
University of Glasgow, Scotland
1985-1986:
Visiting Associate
Professor of Marketing
Cleveland State University
James J Nance
College of Business Administration
Cleveland, Ohio, USA
1985
Visiting Assistant
Professor of Marketing
Northern Arizona University
College of Business Administration
Flagstaff, Arizona, USA
1984
Associate Professor
of Marketing
California State University
School of Business Administration
Long Beach, California, USA
1983-1984
Visiting Assistant
Professor of Marketing
Northern Arizona University
College of Business Administration
Flagstaff, Arizona, USA
1983
Visiting Professor
of Marketing
Fundacao Getulio Vargas
School of Business Administration
Sao Paulo, Brazil
1983
Visiting Professor
of Marketing
Catholic University
Faculty of Economic Sciences
Campinas, Sao Paulo, Brazil
1976-1979
Lecturer and
Co-ordinator of the
Marketing Area
LNETI Management Institute
Lisbon
Portugal
1974-1979
Lecturer in Marketing
Hotel and Tourism School
Lisbon
Portugal
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Luiz A M Moutinho
Curriculum Vitae
2
SENIOR ACADEMIC APPOINTMENTS
Nominated Academic Expert on Management, the Research and Innovation
Programme CORDIS, FP7, European Union, (EU), 2012.
External Assessor for Academic Promotion,Cardiff Business School,Cardiff
University,Wales,UK,2012.
External Assess for Academic Promotion, University of Sharjah, United Arab
Emirates, 2010
Co-Chair of the Track On “Global Tourism Development and Hospitality
Management”, 20th Annual World Business Congress – International Management
Development Association (IMDA) on “Challenges and Opportunities of Global
Business in the New Millennium: Contemporary Issues and Future Trends”, Poznan
University of Economics, Poznan, Poland, July 3-7, 2011.
Associate Member of the Solway Centre for Environment and Culture, Crichton
University Campus, College of Social Sciences, University of Glasgow (2011 –
currently)
Member of the Advisory Committee of the 2011 Global Entrepreneurship and
Services Conference (GESC, Feng Chia University, Taichung, Taiwan, 30th – 31st
August, 2011.
Member of the Scientific Committee of the Corporate and Marketing
Communications Conference (CMC), Athens, Greece, Athens University of
Economics and Business, 27-29 April, 2011.
Member of the Scientific Commission of the I Tourism International Conference
(INTERTUR 2010), 24-26 November, 2012, ISMAI, Maia, Portugal.
Member of the Advisory Board of the International Conference on Data Mining,
Computational and Business Intelligence (DMCBI 12), IEEE – Computational
Intelligence Society (CIS), Bhubameswar, India, 16th – 17th February,2012
Member of the Scientific Committee of the XVII International Congress AECIT 2012,
Ourense, Spain, 2012.
Academic Associate, Higher Education Academy, 2012 – currently
Co-chair of the Track On “Global Tourism Development and Hospitality
Management”, 21st Annual World Business Congress – International Management
Development Association (IMDA) on “Global Competitiveness in a time of Economic
Uncertainty and Social Change: Current Issues and Future Expectations”, Haaga –
Helia University of Applied Sciences, Helsinki, Finland, July 4-8, 2012.
Appointed Senior Research Associate, Centre for Strategic Economic Studies,
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Luiz A M Moutinho
Curriculum Vitae
3
Victoria University, Melbourne, Australia (2012 – currently).
Graduation Speech on “Is future management success based on “why” knowledge?”
for the Tarnanagara University, Jakarta, Indonesia, 19th of May, 2012.
Student Adviser – College of Social Sciences, University of Glasgow (2012 –
currently).
Member of the Advisory Committee of the Marketing Department, College of
Business, Feng Chia University, Taichung, Taiwan (2011 – currently)
Visiting Professor of Marketing, School of Business, Leadership and Enterprise, University
Campus Suffolk, England (2011-2014)
Member of the Scientific Committee, 5th Scientific Conference. University of the Agean,
Greece and Greek Marketing Academy – New Horizons, New Opportunities: Tourism Trends
and Advances in the 21st Century, June 28 – July 1, 2012, Mytilene, Lesvos, Greece
Invited Faculty / External Facilitatior, Doctoral Colloquium, Academy of Marketing
Conference, University of Liverpool, Management School, England, 4th July, 2011.
Member of the Technical Program Committee (TPC) at the Annual International Conference
on Enterprise Marketing and Globalization (EMG), Phuket, Thailand, April 2011 and the 2nd
annual International Conference on Enterprise Marketing and Globalisation (EMG), Bali,
Indonesia, 7-8 May 2012 and 3rd Annual International Conference on Enterprise Marketing
and Globalisation (EMG), 2013, Singapore, 22-23 April.
Member of the Advisory Board and International Programme Committee, 2nd International
Conference on IT and Business Intelligence (ITBI), 12-14 November 2010, Institute of
Management Technology, Nagpur, India.
Member of the Task Force on Business Intelligence & Knowledge Management, IEEE
Computational Intelligence Society (CIS), 2010.
International Programme Committee Member of the International Symposium on Innovative
Management, Information and Production, Hangzhou, China, October 2010.
Visiting Professor of Marketing, Liverpool Hope University, England, 2010-2012.
Research Assessor for Research Grants submitted to Social Sciences and Humanities
Research Council of Canada, 2009-2010.
External Peer Reviewer, Qatar National Research Fund (QNRF), 2009.
Foundation Track Chair and Keynote Speaker on the Inaugural Address of the new
Conference Track on “Marketing Futurecast and Neuroscience in Marketing”, Academy of
Marketing Conference 2010, 6-8 July, Ricoh Arena, Coventry University, UK.
Track Chair for the IMDA 19th World Business Congress in 2010 for the “Global Tourism
Development”, 21-25 July, 2010, Turkey
Invited Faculty Member of the Doctoral Colloquium, Academy of Marketing Conference
2010, 5-6 July 2010, Coventry University, UK.
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Luiz A M Moutinho
Curriculum Vitae
4
Member of the Validation Panel, University of Wales, BA(Honours) in Marketing, John
Cabot University, Rome, Italy, 22 May 2009.
Member of the Validation Panel, University of Wales, BSc(Hons) in Industrial Management
and MSc in Management-Marketing and Banking and Finance, MDIS University, Tashkent,
Uzbekistan, 2 June 2009.
Member of the Validation Panel of the University of Wales, BSc(Hons) in Entrepreneurship
and Management, BSc(Hons) in Business and Marketing, BS(Hons) in Banking and Finance,
MDIS University, Tashkent Campus, Uzbekistan, 1-3 June 2009.
Member of the Validation Panel of the University Wales, BSc in Industrial Management,
MDIS University, Tashkent Campus, Uzbekistan, 2008.
Member of the Validation Panel of the University of Wales for the degrees – BSc (Hons) in
Entrepreneurship and Management; BSc (Hons) in Business and Marketing; BSc (Hons) in
Banking and Finance, Management Development Institute of Singapore (MDIS) Tashkent
Campus, Uzbekistan, 4-7 September, 2008.
Concept Creator, Founder, Mentor and President of the Scientific Council of the “Marketing
Futurecast Lab” (MFL), at GiEM-ISCTE Business School, University of Lisbon, Portugal.
This is an Applied Research Unit designed to study major future trends in marketing by
applying many robust, innovative and challenging research methodologies. The MFL has
four researchers, a project manager and a scientific council, and it is founded by a consortium
of companies which includes – Nestlé, Procter and Gamble, Unilever, Credit Agricole, TAPAir Portugal, AXA, Santander Bank, Auchan, among may others (21 companies in total).
(2007-currently).
External Assessor of the Promotion Committee, College of Business and Economics, Qatar
University, 2008.
Member of the Validation Panel of the University of Wales for the degrees – BSc (Hons) in
Banking and Finance, BSc (Hons) in Banking and Wealth Management, MSc in Management
(Health Care Management) and MSc in Management (Leisure, Recreation and Tourism
Management), Management Development Institute of Singapore (MDIS), 22 February 2008.
Member of the International Advisory and Scientific Committee for the 2nd International
Online Conference on Business and Management (IOCBM 2008), 15-16 August, 2008
External Assessor, Economic and Social Research Council (ESRC), “Capacity Building
Clusters” Programme, 2008.
Member of the External Relations Committee, Department of Management, University of
Glasgow (2007-2008).
External Adviser for the Post of Director – Christell DeHaan Tourism and Travel Research
Institute in the Nottingham University Business School, 24 August 2007 and 5th October
2009.
Member of the Appointment Jury for two Chairs in Business and Management, ISEG,
Technical University of Lisbon, Portugal, July and September 2007.
Nominated for President of the European Marketing Academy, Brussels, Belgium, 2007.
Invited Expert/Assessor, Framework 7, Cordis Programme, European Union (EU), 2007.
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Luiz A M Moutinho
Curriculum Vitae
5
Member of the Validation Panel of the University of Wales, BA (Honours) in Business
(Management)(Marketing)(Banking and Finance)(Tourism and Hospitality) and Master of
Business Administration, Raffles University, Singapore, January, 2007.
Member of the Scientific Committee of the “Advances in Tourism Marketing – Destination
and Event Marketing: Managing Networks” Conference, University of Valencia, Spain
September 10-12 2007.
Co-Chair of the Pan-European Biannual Conference (BIC) in Services Marketing, University
of the Aegean, Greece, September 2007.
Co-Chair of the “Tourism Marketing” track for the 36th European Marketing Academy
(EMAC) Annual Conference, Reykjavik University, Iceland, 22-25 May 2007, “Flexible
Marketing in an Unpredictable World.”
Co-Chair of the 19th Services Marketing Workshop, University of Glasgow, 9-10 November
2006, “Internationalisation of Services: Understanding Consumers, Managing Delivery.”
Member of the Technical Committee – 25th CONTEL – IEEE Academic Conference,
University of Zagreb, Croatia, June 2006.
Co-Chair of the “Tourism Marketing” track for the 35th European Marketing Academy
(EMAC) Annual Conference, Athens, Greece, 23-26 May 2006
Induction Conference and Inaugural lecture in “Marketing Evolution & The Revolution – The
Future Marketing Environment – the New Consumer: From Prosumption and Downshifting
to Neuromarketing and Particle Marketing” as a new Visiting Full Professor, Faculty of
Economics, University of Coimbra, Portugal, March 31st, 2006.
Member of the Validation Panel for a MSc. in Strategic Supply Chain Management,
University of Wales, TP Business School, Singapore, 7th-8th March 2006.
Senior Author and Coordinator of the Module “Consumer Behaviour” for the online MBA
Programme of Universitas 21 Global, Singapore, co-authored with Paulo Rita and Cristina
Oliveira, 2006.
Academic Keynote Speaker on “Marketing Decision and Futurecast” Management Session of
the New Masters in Strategic Management, University of Coimbra and ESTG, Portugal,
January 6th 2006.
Academic Keynote Speaker on “Not a Heresy or Heterodoxy in Academe… But An Ideas
Agenda and Futurecast Research (Without Voyeurism) on the Enacted Reality in Required!”,
International Conference on “Managing Global Trends and Futurecast: A Turbulent
Economy,” University of the Aegean, Chios, Greece, October, 2005.
Member of the Validation Panel of the University of Wales, BSc. (Hons) in Finance, BSc.
(Hons) in International Management, MSc. in Finance and MSc in International
Management, University of Business and Finance, Switzerland, October 4th 2005.
Member of the Quinquennial Review Panel of the University of Wales, MSc. in Business
Administration, Graduate School of Business Administration (GSBA), Zurich, Switzerland,
October 3rd 2005.
Member of the Quinquennial Review Panel of the University of Wales Finance/Management
(Marketing) BA (Hons) in Business Administration at Thames Business School, Singapore,
17th September 2005.
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Luiz A M Moutinho
Curriculum Vitae
6
Keynote speaker on “Not a Heresy or Heterodoxy in Academe . . . but . . . , an Ideas Agenda
and Futurecast Research (without Voyeurism) on the Enacted Reality is Required!”, at the
11th Annual Conference Szechenyi Istvan University, Gyor, Hungary, 25th August 2005.
Invited by the British Academy of Management (BAM) to jointly (with Dr Graeme
Hutcheson, University of Manchester) run a Quantitative Methods Clinic Workshop Doctoral
Symposium, Cranfield Management Development Centre, Cranfield University, England, 20
May 2005.
Visiting Professor of Research Methodology, Doctoral Programme, Faculty of Law and
Economics, Szechenyi Istvan University, Gyor, Hungary (2006-2007) (First ever Visiting
Professor at this university)
Member of the Validation Panel (University of Wales) of the MSc in Management, the
Management Development Institute of Singapore (MDIS), Singapore, 4 March 2005.
Assessor for the Economic and Social research Council (ESRC) grant applications, 2004,
2005, 2007, 2008.
External Assessor for a Chair in Marketing, Kent Business School, University of Kent,
Canterbury, 13 September 2004
Run a “Quantitative Clinic” Workshop at the British Academy of Management (BAM)
Doctoral Symposium 2004, St Andrews University, Scotland, 30 August (with Dr G
Hutcheson)
External Assessor – Quinquennial Review of BSc (Full HONS) in International Trade and
Marketing, University of Wales, ESCOEX Business School, Las Palmas, Canary Islands, 710 July 2004
Visiting Professor of Analytical Marketing at the Institute for Tourism, University of
Innsbruck, Austria 2003
Visiting Professor of Strategic Marketing, Department of General and Tourism Management,
University of Innsbruck, Austria, November 2003
Director of the Doctoral Programme, University of Glasgow, Department of Business and
Management (1996-2004)
Member of Senate, University of Glasgow (currently)
Member of the Research Committee, Department of Management, University of Glasgow
(currently).
Member of the Higher Degrees Committee, Joint Faculties, Faculty of Law and Financial
Studies, Faculty of Social Sciences, University of Glasgow (1996-2004)
Member of the Research and Strategy Committee, Department of Business and Management,
University of Glasgow (1996-2004)
Member of the Research Committee, Department of Business and Management, University of
Glasgow (1996-2004)
Member of the Ethics Committee, Department of Business and Management, University of
Glasgow (2001-2004)
Visiting Professor of Research Methods in Marketing, Doctoral Programme, Feng Chia
University, Taichung, Taiwan (2003-2007)
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Luiz A M Moutinho
Curriculum Vitae
7
Visiting Professor of Scientific Research Methods, (Marketing Research and Strategic
Marketing) ISEG, Technical University, Lisbon, Portugal (2004-2008)
Visiting Professor of Marketing, University of Hull Business School, England (2008-2011)
Visiting Professor at the Faculty of Economics, University of Coimbra, Portugal, courses on
“Marketing Decision-Making and Futurecast”, “Statistical Modelling for Management” and
“Advanced Statistical Modelling for Management”, Doctoral and Masters Programmes
(2003-2009).
Visiting Professor of Strategic Marketing, International Business School, University of
Vilnius, Lithuania (2001-2005)
Visiting Professor of Marketing and Research Methods, GMP-General Management Program
and MSc in Management at IEDC, Bled School of Management, Slovenia (2000-2005)
Member of the Strategic Council, Portuguese Association of Marketing Managers (20032009)
Member of the Review Panel of the MBA and MA in Management, University of
Gloucestershire, Cheltenham, England 8 July 2003
External Assessor for personal Chairs and Senior Lectureships for the Manchester
Metropolitan University (2003); University of Glamorgan (2003)
Visiting Professor of Marketing at Caixanova Business School, Vigo, Spain, to teach a course
on “Marketing” for the Masters in Business Strategy, Oporto, Portugal, November 2002 and
May 2004
Assessor for Senior Staff Promotion, University of Malaysia (2002, 1995), University
College Dublin (2002), King Fahd University of Petroleum and Minerals, Dhahram, Saudi
Arabia (2004)
Invited by the Portuguese Minister for the Economy to become a Member of the newly
created “Council of the Brand – Portugal”, 2001-2002
Designed and run a Doctoral Roadshow – Supervisors’ Workshop and Doctoral Clinic for
the British Academy of Management (BAM) and the Advanced Institute of Management in
Manchester Metropolitan University, England; University of Ulster, Jordanstown, Northern
Ireland (May 29); and University of Glasgow, Scotland, (October 13-14) 2003
Organiser and Chair of the 4th Meeting of Directors of Doctoral Programmes in Business and
Management in the UK, Glasgow, Scotland, 12-13 February 2004, jointly with the British
Academy of Management (BAM)
Member of the Quinquennial Review Panel of the University of Wales Validated Business
Administration/BSc (Hons). IIHE Imperial Institute, Colombo, Sri Lanka, 2-8 August, 2002
Guest Speaker on “Purposes and Requirements of a Literature Review”, ESRC “Advancing
Doctoral Ambitions”, the University of Edinburgh Management School, 9 March, 2002.
Chair of the Track “Product Positioning and New Product Development in Multicultural
Markets”, Multi-cultural Marketing Conference, Academy of Marketing Science, University
of Valencia, Spain, 26-29 June, 2002.
Member of the Validation Panel for Diploma and BA (Hons) in Business Studies and MSc in
Management – CMA Athens, University of Wales, 3-5 October, 2001
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Luiz A M Moutinho
Curriculum Vitae
8
Member of the Graduate School Committee, Faculty of Social Sciences, University of
Glasgow (1996-2001)
Postgraduate Student Adviser, Faculty of Social Sciences, University of Glasgow (19972002)
Member of the Validation Panel of the BA Honours in Business Studies, Institut Superieur de
Gestion (ISG), Paris, France, 7th and 8th November 2000
External Assessor within an Academic Panel for Promotion to Associate Professor, ISCTE,
Technical University of Lisbon, 30th May and 26th June 2001, Lisbon, Portugal.
Track Chair – “Services Management” – "Managing Across Boundaries", British Academy of
Management (BAM) Annual Conference, 13-15 September 2000, University of Edinburgh,
Scotland
Organiser and Chair of the Third Meeting of Directors of Doctoral Programmes in Business
and Management in the UK, Glasgow, Scotland, 9th-10th November 2000
Member of the Validation Panel of the MA in Services Management, IPAM (Portuguese
Marketing Management Institute), Lisbon and Oporto, Portugal, December 6th-8th 2000
External Assessor in a Professorial Conferment Board, Luton Business School, University of
Luton, 6th November 2000
Chair of the Track "Marketing Research and Multivariate Methods", the 10th Biennial World
Marketing Congress - "Global Marketing Issues at the Turn of the Millennium", 27 June to 1
July 2000, Cardiff University and Academy of Marketing Science, Cardiff, Wales
Member of the Quinquennial Review Panel of the University of Wales validated BA (Hons)
in Business Administration and MBA, KLC, Kuala Lumpur, Malaysia, 6 April 2000
Organiser of the First Academic "Think Tank" "Future Scenarios in Marketing" (a group
gathering of 30 top British and International academics to discuss "what if" scenarios, Lake
of Menteith, Scotland, 21-22 March 2000
Invited Faculty to co-ordinate and teach “Future Trends in Marketing” and keynote speaker
on “Corporate Branding”; 30th June-3rd July, 2009, 30th June-5th July, 2008, 29th June-8th July,
2006, 29th June-3rd July 2005, "Strategic Marketing and Futurecast" 24th June-7th July 2001,
2nd-5th July 2002, 8th-11th July, 2003 25 June-2 July 2004, and keynote speaker on “PBM,
PBM or just CSM?” “International Strategic Marketing Management” and "Environmental
Scanning and Strategy", 1999 and keynote speaker on "Mergers and Acquisitions" at the
European Summer School for Advanced Management (ESSAM), Aarhus School of Business,
Denmark, 3rd June-8th July 2000; July 1998, ESC, Marseille, France; and on "International
Marketing", July 1997, University College Dublin, Ireland
Member of the Scientific Board and Visiting Professor, IPAM, Portuguese Marketing
Management Institute, Aveiro (1995-2001)
External Assessor on the Panel for the appointment of Head of Subject Division - Tourism
Management, University of Northumbria at Newcastle, England, 18th November 1999
Head of the Marketing Subject Group, Department of Business and Management (formerly
known as Management Studies), University of Glasgow (1996-2000)
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Luiz A M Moutinho
Curriculum Vitae
9
Member of the Postgraduate Programmes Committee, University of Glasgow Business
School (1996-1999)
Member of the Research Committee, Faculty of Social Sciences, University of Glasgow
(1998-2000)
Member of the Quinquennial Review Panel of the University of Wales Validated BA (Hons)
and Postgraduate Diploma in Business Administration, Caixavigo Business School, Vigo,
Spain, 14th July 1999
Member of the Validation Panel (University of Wales) of the MBA, BA in Business
Management (Marketing and Business Economics) and BA in Tourism and Hospitality
Management, Global College, Heraklion, Crete, Greece, 26th-30th July 1999
Member of the Validation Panel (University of Wales) of the MBA and BA in Business
Administration, City College, Beer-Sheva, Israel, 28th-29th May 1999
External Member of the Portuguese Government University Assessment Panel - Management
and Business Administration (1997-1999)
Member of the Validation Panel of the MA in Marketing Sales and International Business,
IFOA, Reggio Emilia, Italy, 1999
Member of the Computing & Technology Committee, Department of Management Studies,
University of Glasgow Business School (1996-1998)
Member of the Quality Improvement Group, Department of Management Studies, University
of Glasgow Business School (1996-1998)
Member of the Validation Panel of the MA in Marketing Sales and International Business,
IFOA, Reggio Emilia, Italy, 2nd-3rd April 1998
Visiting Professor of Marketing, MSc in Management (Marketing), Faculty of Economics,
University of Oporto, Portugal, 1997
Member of the Validation Panel of the MBA, Port Elizabeth Technikon, Free State
Technikon and Vaal Triangle Technikon, South Africa, 1st-5th September,1997
Visiting Professor of Marketing, University of Aveiro, Portugal, (1996-1998)
Invited Faculty Member to the PhD Workshop on Innovative Methods in Tourism Research,
Vienna University of Economics, Austria, 11th-13th September, 1997
Director of the Doctoral Programme, Cardiff Business School, University of Wales College
of Cardiff (1993-1996)
Co-ordinator of the Service Industries Management Research Unit (SIMRU), Cardiff
Business School, University of Wales College of Cardiff (1989-1996)
Member of the Senate, University of Wales College of Cardiff (1989-1996)
Member of the Financial and Banking Economics Research Group, Cardiff Business School,
University of Wales College of Cardiff (1991-1996)
Member of the Research Committee, Cardiff Business School, University of Wales College
of Cardiff (1993-1996)
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Luiz A M Moutinho
Curriculum Vitae
10
Member of the Policy and Resources Committee, Cardiff Business School, University of
Wales College of Cardiff (1993-1996)
Member of the Teaching Committee, Cardiff Business School, University of Wales College
of Cardiff (1992-1994)
Member of the Education Committee, Cardiff Business School, University of Wales College
of Cardiff (1994-1995)
Member of the Computing Committee, Cardiff Business School, University of Wales College
of Cardiff (1990-1994)
Member of the Validation Panel of the BA (Hons) in Business Studies and MBA, United
Business Institute (UBI), Brussels, Belgium, (May 1997)
Academic Reviewer, The Design Council Co-Partnership Programme - The Role of Market
Information for Design Innovation, Sheffield University Management School, (1996)
Member of the Validation Panel of the BA (HONS) in Marketing (Research and Techniques),
EADE, Malaga, Spain, (24th September 1996)
Member of the Validation Panel of the BSc (HONS) in Business Computing with Financial
Management, INFORMATICS, Singapore, (February 1996)
Member of the Validation Panel of the BA (Hons) in Business Administration, KLC, Kuala
Lumpur, Malaysia, (February 1996)
Member of the Validation Panel of the DBA, CESTE Business School, Zaragoza, Spain,
(March 1996)
Member of the Validation Panel of the MBA, CESTE Business School, Zaragoza, Spain,
(September 1995)
Member of the Validation Panel of the BSc in Business and Marketing, CEADE Business
School, Seville, Spain, (September 1995)
Member of the Validation Panel of the MBA, INFORMATICS, Taipei, Taiwan, (July 1995)
Member of the Validation Panel of the BBA, INFORMATICS, Singapore, (July 1995)
Member of the Validation Subject Panel of the University of Wales - Modular Masters
Scheme - Business Administration and Human Resource Management Pathways, submitted
by the Gwent College of Higher Education, Newport Business School, (June 1995)
Member of the Validation Panel of the MBA, KLC-IKIP, Kuantan, Malaysia, (February
1995)
Member of the Validation Panel of the BA in Business Administration, Bilbao, Spain, (1994)
Member of the Review Panel of the Full-Time Postgraduate Diploma in Marketing/Part-Time
MA in Marketing and Validation Panel of the Full-Time MA in Marketing, Kingston
University, (May 1994)
Visiting Professor of International Marketing Management, International Executive MBA,
Catholic University, Lisbon, Portugal (1993)
Visiting Professor of Operational and Strategic Marketing, Executive MBA, I.E.P. Oporto,
Portugal (1993)
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Luiz A M Moutinho
Curriculum Vitae
11
Visiting Professor of Marketing of Financial Services, Master's Programme, IESF Institute,
Oporto and Lisbon, Portugal (1993, 1994, 1995)
Visiting Professor of International Marketing, Postgraduate Diploma, University of Aveiro,
Portugal (1993)
Chairman of the Validation Panel of the MBA, and Diploma in Business Administration,
Dallah Institute for Human Skills Development (LANSA), Jeddah, Saudi Arabia, (January
1994)
Member of the Validation Panel of the MBA, Frederick Institute of Technology, Nicosia,
Cyprus, (September 1993)
Member of the Validation Panel of the Bachelor's degree in European Business
Administration (EBA), British Hellenic College, Athens, Greece, (September 1993)
Member of the Validation Panel of the Bachelor's degree in Business Administration,
Caixavigo Business School, Vigo, Spain, (May 1993)
Member of the Validation Panel of the Diploma in International Trade and Marketing,
ESCOEX, Las Palmas, Spain, (May 1992)
Consultant to the United Nations Development Programme, Mongolia, March and (April
1992)
Visiting Professor of Marketing, Executive MBA course, School of Management, University
of Bath, England (1990-1991-1992)
Member of the Validation Panel of the MA in Tourism Management, Newcastle-upon-Tyne
Polytechnic, (March 1990)
Visiting Professor of Marketing, University of OTAGO, New Zealand (August-October
1989)
Director of the Confederation of the Scottish Business Schools Doctoral Programme (19871989)
Director of Postgraduate Research, Glasgow Business School, University of Glasgow (19871989)
Member of the Research and Postgraduate Studies Committee, Faculty of Social Sciences,
University of Glasgow (1987-1989)
Member of the Board of Studies, Glasgow Business School, University of Glasgow (19861989)
Member of the Curriculum Committee, Northern Arizona University, USA (1983 and 1985)
OTHER SENIOR APPOINTMENTS
Member of the judging Panel for the Marketing Star Awards 2012, Marketing Society, UK,
13th March, 2012.
Member of the Judging Panel for the Money Marketing Financial Services Awards, London,
England, 12 February 1999.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
12
EXTERNAL EXAMINERSHIPS
Coventry University, Faculty of Business, Environment and Society (Ph.D), 2012
University of Wales, John Cabot University, Rome, Italy (BA Hons in Marketing) 20092013.
University of Wales, MDIS, Tashkent, Uzbekistan (BA Hons in Business and Management,
and BSc Hons in Entrepreneurship and Management, MSc in Management), 2009-2012.
Southern Cross University, Australia, (PhD), 2009.
University of Manchester Business School, (DBA), 2009.
University of Wales, Raffles Education Corporation, Singapore, MBA and BA (Hons) in
Business (2008-2011)
University of Glasgow School of Business and Management Scotland (PhD) (Internal
Examiner), 2006.
Technical University of Lisbon, Portugal (PhD) (2005).
University of Manchester Business School, England (PhD) (2005), (2009).
University of Wales
Studies)(2001-2006)
Swansea
(Undergraduate
BSc
Management
Science/British
University of Wales, MDIS, Singapore (BSc) (Hons) in Entrepreneurship and Management:
Business and Marketing, Management with Accountancy (2004-2008)
University of Wales, Formatic Barna, Barcelona, Spain BA(Hons) in Public Relations and
Marketing Management (2004-2007)
University of New South Wales, Australia (PhD)(2004)
University of Wales Validated BA(Hons) in Business Administration (Marketing) at Thames
Business School, Singapore (2002- 2006)
University of Birmingham (Undergraduate B.Com, BA Joint Honours Programme and B.Com
with Language) (2003-2005)
De Montfort University, Leicester, England (MBA) (2000-2004)
Manchester Metropolitan University, England (International MBA)(2002-2005)
ISG, Paris, France (University of Wales)(BA Honours in Business Studies) (2000-2004)
IFOA, Reggio Emilia, Italy. (University of Wales (MA in Marketing, Sales and International
Business), (1999-2003)
University of Huelva, Spain (PhD) 2003)
University of Nottingham, England (PhD) (2003)
Coventry University, England (PhD) (2001)
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
13
University of Bradford School of Management, England (PhD)(2002)
Brunel University, London, England (PhD)(2001)
Caixavigo Business School, Vigo, Spain (DBA), (1993-1996), (1997-2001)
Caixavigo Business School, Vigo, Spain (BA Business Administration and P/G Dip. in BA
(1997-2001)
Technical University of Lisbon, Portugal (lST) (PhD) (2000), (2005)
Brunel University, Middlesex, England (PhD) (2000)
Oxford Brookes University – IMC – The International Management Centre – Whitbread plc
MBA (1999-2000)
The Queen’s University of Belfast (BSc in Management & Information Systems) (19962000)
University of Stirling (MBA) (1995-1999)
Kingston University (MA/PGD in Marketing) (1996-1999)
University of Northumbria at Newcastle (PhD), (1998-1999)
Queen Margaret University College (PhD) (1999)
Manchester Metropolitan University (PhD), (1998)
University of Manchester, Manchester Business School (MBA) (1993-1997)
Brunel University - Henley Management College (DBA) (1997), (DBA)(2002)
University of OTAGO, Department of Marketing, New Zealand (M. Comm) (1989), (PhD)
(1994)(1997)
University of Strathclyde (MSc in Marketing) (1994-1996) (Ph.D) (2012)
Northumbria University at Newcastle (BA Hons), (1990-1996)
Loughborough University of Technology Business School (M.Phil.) (1995)
University of Sheffield Management School (Marketing), (1991-1994)
Dublin City University, Ireland (MBS), (1994)
Heriot-Watt University Business School (BA Hons), (1990-1993)
University of Sheffield Management School (PhD), (1992), (1993)
University of Birmingham Business School (DBA/MBA), (1989-1992)
University of Manchester, Manchester Business School (PhD), (1992), (2005), (2009)
University of Manchester Institute of Science and Technology (UMIST), School of
Management (MSc./PhD), (1989, 1991-1992, 1994-1996), (M. Phil 1999)
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
14
Cardiff Business School, University of Wales College of Cardiff (PhD)(1990) (Internal
Examiner)
PROFESSIONAL AFFILIATIONS
Fellow of the Chartered Institute of Marketing, UK
Member of the British Academy of Management
Member of the Academy of Marketing, UK
Member of the Marketing Society, UK (Business Leader).
AREAS OF SPECIALISATION AND RESEARCH INTERESTS
Marketing Management
Marketing of Services
Marketing of Tourism
Marketing of Financial Services
Expert Systems in Marketing
Computer Modelling in Marketing
Statistical Computer and Mathematical Modelling of Consumer Behaviour
Futurecast in Marketing. Future Trends in Marketing
Quantitative Methods and Modelling for Marketing and Management
Research Methodology
Computational Intelligence –
 Neural networks
 Expert systems
 Knowledge based systems
 Intelligent systems
 Fuzzy logic
 Genetic algorithms
AREAS OF TEACHING INTEREST
Marketing Futurecast
Analytical Marketing – Analysing Market Situations
Marketing-Decision-Making and Futurecast
Strategic Marketing and Futurecast
Future Trends in Marketing
Marketing Research
Strategic Marketing
Advanced Marketing Management
Marketing Management
Cases and Problems in Marketing Management
Consumer Behaviour
Marketing of Services
Environmental Scanning and Strategy
Quantitative Analysis in Marketing Management
Research Methods in Management
Doctoral Research Methods
Doctoral Advanced Research Methods
Quantitative Methods for Doctoral Students in Management
Statistical Modelling for Management
CURRENT RESEARCH
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
15
 Neuroscience in Marketing – Emotional Branding and the Social Role of Brands, the Use
of fMRI (Functional Magnetic Resonance Imaging) and TMS (Transcranial Magnetic
Stimulation) Neural Networks in Marketing.
 Fuzzy Logic Models in Consumer Behaviour.
 Fuzzy Time Series in Tourism Forecasting
 Consumer Behaviour and Counterfeiting of Luxury Brands
 Emotionomics and Computer Speech Signals Neuroscience in Marketing
 Evolutionary Algorithms in Marketing.
 Big Data /Massive Data.
RESEARCH PLANS
 Futurecast in Marketing
EDITORIAL BOARDS
Member of the Editorial Board of the Journal of Travel and Tourism Marketing (USA)
Member of the Editorial Board of the Service Industries Journal
Member of the Editorial Board of the Journal of Consumer Behaviour "An International
Research Review"
Member of the Editorial Review Board of the European Journal of Marketing
Member of the Editorial Advisory Board of Journal of Marketing Management
Member of the Advisory Board of the International Journal of Bank Marketing
Founding Editor of the Journal of Modelling in Management (JM2) (Emerald).
Associate Editor of the International Journal of Information Systems in the Service Sector,
USA.
Associate Editor of the International Journal of Applied Industrial Engineering (IJAIE, IGI,
USA) (2009-currently)
Associate Editor of the Journal of Economics and Management, Taiwan.
Member of the Editorial Board, Economics and Management Portuguese Review
Associate Editor of the International Journal of Business and Economics
Member of the Scientific Committee of the Journal ESIC Market (Spain) (2005 – currently).
Member of the Editorial Board of the Journal of Innovative Marketing (Ukraine) (2010 –
currently)
Member of the International Editorial Review Board of the International Journal of Customer
Relationship Marketing and Management (IJCRMM)
Member of the Editorial Board of the International Journal of Management Studies and
Research (IJMSR)
Member of the International Editorial Board, EGE Academic Review, Faculty of Economics,
Administrative, International Relations and Political Sciences, EGE University, Izmir,
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
16
Turkey.
Member of the Editorial Board, Service Business – An International Journal (Springer, USA)
Member of the Editorial Board, International Journal of Knowledge Management Studies
(UK)
Member of the Editorial Board, International Journal of Business Innovation and Research
(IJBIR, USA)
Member of the Editorial Board of the International Journal of E-Marketing
Member of the Editorial Board of the International Journal of Marketing
Member of the Editorial Board, Euro-Med Journal of Business
Member of the Editorial Advisory Committee, Journal of Hospital Marketing and Public
Relations (USA)
Member of the Advisory, Contributory and Commentary Boards of E-Review of Tourism
Research
Member of the Editorial Board of the Journal of Retailing and Consumer Services (JRSC),
EIRASS, Eindhoven, Holland
Member of the Editorial Review Board, Journal of Transnational Management (Routledge)
(USA) (2011 – currently)
Member of the Editorial Advisory Board of Competitiveness Review – An International
Business Journal (Emerald) (UK) (2011 – currently)
Member of the Advisory Board of Management Connect: An International Journal of
Business Studies – (India) (2012 – currently)
Member of the Editorial Board of the Portuguese Journal of Management Studies
Member of the Editorial Board of ANATOLIA - An International Journal of Tourism and
Hospitality Research
Member of the Editorial Review Board of The Journal Of International Consumer Marketing
(USA)
Member of the Editorial Review Board of the Journal of Euromarketing (USA)
Member of the Editorial Advisory Board of the Qualitative Market Research: An
International Journal
Member of the European Editorial Board of Tourism Analysis (USA)
Member of the Editorial Advisory Committee of the Journal of Hospital Marketing (USA)
Member of the Editorial Advisory Committee of the Services Marketing Quarterly, formerly
the Journal of Professional Services Marketing (USA)
Member of the Editorial Advisory Committee of Journal of Customer Service in Marketing
and Management (USA)
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
17
Member of the Advisory Board of Haworth Press, Inc., New York (USA)
Member of the General Advisory Board of International Business Press (USA)
Member of the Editorial Board of the Asia Pacific Journal of Service Industries (Hong Kong)
Member of the Editorial Board of the International Journal of Contemporary Business Studies
(USA)
Member of the Editorial Council of Cultur – Journal of Culture and Tourism (Brazil) (2012
currently)
Member of the Editorial Board of Competitive Review (India)
Member of the Editorial Review Board of Tourism (Croatia)
Member of the Editorial Council, Journal of Tourism Studies (Portugal)
Member of the Editorial Committee of Revista Soluciones De Pustgrado (EIA), Colombia
(2012 – currently)
Member of the Scientific Board Comportamento Organizacional & Gestão (Portugal)
Member of the International Board of Consulting Editors of the Journal of Hospitality and
Leisure Marketing (USA) (1993-2008)
Member of the Editorial Team of the “Issues in Marketing” book series, Sage Publications
(2001-2007)
Member of the Editorial Review Board of Marketing Intelligence and Planning (1990-2004)
Member of the Editorial Council of the Portuguese Marketing Review (1994-2002)
Member of the Editorial Advisory Committee of the Health Marketing Quarterly (USA)
(1989-2000)
Lead Editor of the Working Paper Series of the Service Industries Management Research
Unit, Cardiff Business School, University of Wales College of Cardiff (1989-1995)
Member of the Editorial Board of the European Management Journal (1988-1994)
PUBLICATIONS
Books
Quantitative Modelling in Marketing and Management (2012). Co-edited (lead editor) with KunHuang Huarng (Singapore: World Scientific).
Strategic Management in Tourism, second edition (Oxford, England: CABI) 2011.
The SAGE Dictionary of Quantitative Management Research (London, England:
SAGE),2011,co-edited (lead Editor) with Graeme D. Hutcheson.
Strategic Marketing Management – A Business Process Approach (2010). Co-edited (lead
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
18
editor) with Geoff Southern. Published by CENGAGE.
Statistical Modelling for Management (2008). Co-authored with Graeme D Hutcheson.
Published by SAGE.
Problems in Marketing – Applying Key Concepts and Techniques (2008), second edition, coauthored (lead author) with Charles S Chien. Published by SAGE.
Advances in Doctoral Research in Management (2008) Volume II, co-edited (lead editor)
with Kun-Huang Huarng. Published by World Scientific
Advances in Doctoral Research in Management (2006). Volume I, co-edited (lead editor)
with Graeme D Hutcheson and Paulo Rita. Published by World Scientific.
Marketing Strategy
Kerzov)
(2003), co-authored with László Józsa (published by Kluwer-KJK
Strategic Management in Tourism (2000). Published by CABI Publishing (also translated
into Portuguese for the Brazilian Market – Editora Manole Ltda., Brazil 2003 as well as into
Spanish, Sintesis, Spain, 2003 and into Croatian, Masmedia, Croatia, 2005 as well as in
Albanian and Macedonian).
Contemporary Issues in Marketing, co-authored with Martin Evans (MacMillan Business
1999)
Strategic Planning Systems in Hospitality and Tourism, co-authored with Paul Phillips (CABI
1998)
Quantitative Analysis in Marketing Management, (1998) co-authored (lead author) with
Mark Goode and Fiona Davies. Published by Wiley
Financial Services Marketing: A Reader (1997), co-edited with Arthur Meidan and Barbara
R Lewis. Published by the Dryden Press
Applied Consumer Behaviour (1996), co-authored with Martin Evans and Fred van Raaij.
Published by Addison-Wesley
Expert Systems in Tourism Marketing (research book) (1996), co-authored (lead author) with
Paulo Rita and Bruce Curry. Published by the International Thomson Business Press
Tourist Marketing and Management Handbook (1995) Student Edition, co-edited with
Stephen F Witt. Published by Prentice-Hall International
Cases in Marketing Management (1995), second edition. Published by Addison-Wesley
Computer Modelling and Expert Systems in Marketing, (research book) (1994), co-authored
(lead author) with Bruce Curry, Fiona Davies and Paulo Rita. Published by Routledge
(Reviewed in the Journal of Marketing Research, 1996)
Tourism Marketing and Management Handbook, (1994) second edition, co-edited with
Stephen F. Witt. Published by Prentice-Hall International
Cases in Marketing of Services - An International Collection (1993) co-edited with Arthur
Meidan. Published by Addison-Wesley
Applied Marketing Research (1992), co-authored (lead author) with Martin Evans .
Published by Addison-Wesley
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
19
Problems in Marketing: Analysis and Applications (1991). Published by Paul Chapman
Publishing
Managing and Marketing Services in the 1990's (1990), co-edited with Richard Teare and
Neil Morgan. Published by Cassell plc, England
Cases in Marketing Management (1989). Published by Addison-Wesley
Tourism Marketing and Management Handbook (1989), co-edited with Stephen F. Witt.
Published by Prentice-Hall International
Books in Preparation
Marketing Management:Worldwide Cases(2013)(Oxford,England:Routledge).
……………………………………………..
Routledge Companion to the Future of Marketing, co-edited (lead editor) with Enrique Bigne
and Ajay Manrai, 2013
Consumer Behaviour, Branding and Counterfeiting (research book) with Xuemei Bian,
World Scientific, 2013.
Software
Cases in Marketing Management (1995) Second Edition. Published by Addison-Wesley
Problems in Marketing Analysis and Applications Spreadsheet Models (1991). Published by
Paul Chapman Publishing
Book Chapters
Human – Computer Interface in Marketing. The case of the Slogan Validator (2013)
Encyclopaedia of Management – Marketing, 3rd edition, volume 9, edited by Nick Lee
(Chichester, England: Wiley), Co-authored with Wan Chen Wang.
Generalised Linear Models (GLMs) in Marketing. Encyclopaedia of Management Marketing,
3rd edition, volume 9, edited by Nick Lee (Chichester, England: Wiley), co-authored with
Graeme D. Hutcheson.
Artificial Neural Networks (ANNs) in Marketing (2013). Encyclopaedia of Management
Marketing, 3rd edition, volume 9, edited by Nick Lee (Chichester, England: Wiley), coauthored with Maria Manuela Silva.
Futurecasting the Tourism Marketplace, “Handbook of Tourism Marketing”, co-authored
(lead author) with Ronald Ballantyne and Shirely Rate (Oxford, England:Routledge) 2013
Futurecast: An Exploration of Key Emerging Megatrends in the Tourism Arena in “European
Planning and Organisation Systems in Tourism”, co-authored with Shirley Rate and Ronald
Ballantyne,( Oxford, England: Butterworth-Heinenam), 2012. (lead author)
Investigating the Role of the Ventromedial Prefrontal Cortex (VnPFC) in the Assessment og
Brands in “Special Topics: Neurobiology of Choice”, Frontiers, 2012, co-authored with Jose
Paulo Santos, Daniela Seixas and Sofia Brandao.
The effects of Consumers’ Perceptions on Purchase Intention towards Counterfeit Luxury
Branded Products in “Thought Leaders in Brand Management”, co-authored with Xuemei
Bian and Jon Reast, Athens, Greece: ATINER, 2010
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
20
A New Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer
Choice in “Marketing Intelligent Systems Using Soft Computing”, 2010, IGI, Publishers, coauthored with Malcolm J Beynon and Cleopatra Veloutsou.
Strategy and Business Models, in “b-Mercator-Blended Marketing, co-authored by P
Dionisio, J V Rodrigues, H Faria, R Canhoto and R C Nunes (Lisbon, Portugal: Dom
Quixote), 2009: 97.
Consumer Behaviour in Tourism, in “Tourism” (London, SAGE), 2009.
“Quantitative Methods in Marketing”, in The Marketing Book, edited by Michael J Baker
and Susan J Hart, 6th edition, chapter 10: 170-221 (London, England: Elsevier-ButterworthHeinemann), 2008.
Practical Problems in Management Issues in Stage Managing Experience in Tourism: New
Engineering Creating Process Based Management Tools, (2006), in Experiences in Tourism,
edited by Klaus Weiremair and Alexandra Brunner-Sperdin (Berlin, Germany: Erich Schmidt
Verlag), co-authored (lead author) with Geoff Southern: 119-134
Beyond Relationship Marketing (2004), in Marketing Mind Prints, edited by Phillip J
Kitchen (London, England: Palgrave), co-authored with Charles S Chien: 121-148
Forecasting Methods (2004) in Mercator XXI Theory and Practice of Marketing, tenth
edition, edited by Jacques Lendreview, Dennis Lindo, Pedro Dionisio and Joaguim Vicente
Rodrigues (Lisbon, Portugal: Publicacoes Dom Quixote)
Quantitative Methods in Marketing (2003) in The Marketing Book, fifth edition, edited by
Michael J Baker (Oxford, England: Butterworth-Heinemann): 197-245, co-authored (lead
author) with Arthur Meidan.
Forecasting Methods (2000) in Mercator-Theory and Practice of Marketing, ninth edition,
edited by Jacques Lendrevie, Denis Lindon, Pedro Dionisio and Joquim Vicente Rodriques
(Lisbon, Portugal: Publicacoes Dom Quixote), Chapter 6, 149-150.
The Selective Make-Up of Advertising, Millennium News (1999). (Diario de Noticias,
Portugal): 476-480
Loyalty : 386; Marketing Audit : 405; Buying Decisions : 188 (2000) The Encyclopedia of
Tourism (Routledge), June
Consumer Perceptions of ATMs: An Application of Neural Networks (1999) in Quantitative
Methods in Marketing, second edition, edited by Graham J Hooley and Michael K Hussey
(London, England: International Thomson Business Press), chapter 18: 351-371, co-authored
(lead author) with Bruce Curry
Quantitative Methods in Marketing (1999) in The Marketing Book, 4th Edition, edited by
Michael J. Baker (Oxford, England: Heinemann) Chapter 8:178-208, co-authored with
Arthur Meidan
Forecasting Methods (1996) in Mercator-theory and Practice of Marketing, sixth edition,
edited by Jacques Lendrevie, Denis Lindon, Pedro Dionisio and Vicente Rodrigues (Lisbon,
Portugal: Publica (oes Don Quixote): 157-158
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
21
An Expert System for Promotion Budget Allocation to International Markets (1994). In
Global Tourist Behavior, edited by Muzaffer Uysal (Binghamton, New York: International
Business Press), co-authored with Paulo Rita
Quantitative Methods in Marketing (1994) in The Marketing Book, 3rd Ed., edited by
Michael J Baker (Oxford, England, Heinemann), Chapter 11: 268-302, co-authored with
Arthur Meidan
Consumer Perceptions of ATMs: An Application of Neural Networks (1994) in Quantitative
Methods in Marketing, edited by Graham Hooley and Michael Hussey (London, England:
Academic Press), co-authored (lead author) with Bruce Curry: 191-206
"Marketing Research": 300-304; "Positioning Strategies": 332-336; "New Product
Development": 350-353; "Promotion Budget Allocation for National Tourist Offices using
an Expert System": 377-381, co-authored with Paulo Rita; "Marketing Management": 408412; "Marketing Budgeting - Hotels": 446-452, co-authored (lead author) with Michael J.
Peel; "Modelling Site Location Decisions": 544-549, co-authored (lead author) with Bruce
Curry; "Analytic Hierarchy Process": 550-553, co-authored with Bruce Curry; "Expert
Systems": 554-558, co-authored (lead author) with Paulo Rita and "Multivariate Data
Analysis": 564-569 (1994). In Tourism Marketing and Management Handbook, second
edition. Edited by Stephen F. Witt and Luiz Moutinho. (Hemel Hempstead, England:
Prentice Hall International)
The Formulation and the Evaluation of the Marketing Mix (1992). In Mercator - Theory and
Practice of Marketing, edited by Jacques Lendrevie, Denis Lindon, Pedro Dionisio and
Vincente Rodrigues (Lisbon, Portugal: Publicacoes Dom Quixote), chapter 15: 426-427
Hotel Marketing Strategies for 1992: Uniqueness or Me-tooism? (1992). In Spatial
Implications of Tourism. Edited by Conny A. M. Fleischeir-van Rooijen, Part II, Urban
Implications: 127-136, (Groningen, Holland: GEO PERS)
Skew Loss Functions and Required Accuracy Levels in Probability Forecasting For Tourism
(1990) In Managing and Marketing Services into the 1990's. Edited by Richard Teare, Luiz
Moutinho and Neil Morgan (London, England, Cassell plc), Part 4, Chapter 13: 201-208:
Tourism and Hospitality Management, co-authored (lead author) with Stephen F Witt
Strategies for Tourism Destination Development: "An Exploratory Investigation of the Role
of Small Businesses" (1990). In "Marketing Tourism Places". Edited by Brian Goodall and
Gregory J. Ashworth (Kent, England: Routledge), chapter 6 : 104-122
"Tourism Marketing Research", "Hotel Marketing Budgeting", "Marketing of Tourism",
"Tourism Positioning Strategies" and "New Product Development in Tourism" (1989). In
Tourism and Marketing Management Handbook. Edited by Stephen Witt and Luiz
Moutinho. (Hemel Hempstead, England: Prentice-Hall International)
"Customer Behaviour, "Segmentation" and "Advertising" (1989). In Marketing Financial
Services. Edited by Arthur Meidan (Glasgow, Scotland: University of Strathclyde)
"International Marketing" (1986). In Beacham's Marketing Reference. Edited by Walton
Beacham, Richard T. Hise and Hale N. Tongren (Washington DC: Research Publishing and
Beacham Publishing), September, Volume II: 971-980
"Tourism Marketing"(1986). In Beacham's Marketing Reference. Edited by Walton
Beacham, Richard T. Hise and Hale N. Tongren (Washington DC: Research Publishing and
Beacham Publishing), September, Volume II: 971-981
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
22
Book Reviews
Marketing Innovations for Sustainable Destinations (2009) authored by Alan Fyall, Metin
Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe (Oxford, England: Goodfellow
Publishing), Annals of Tourism Research, 2011
Strategic Brand Management (2007) authored by Richard Elliott and Larry Percy (Oxford,
England: Oxford University Press), European Journal of Marketing, 43, 11/12: 1523-1524,
2009.
Tourism Management Dynamics: Trends, Management and Tools (2006) edited by Dimitrios
Buhalis and Carlos Costa (Burlington, MA: Elsevier Butterworth-Heinemann), Journal of
Travel and Tourism Marketing, 24, 4: 321-322, 2008.
Marketing Efficiency in Tourism – Coping with Volatile Demand (2006) by Peter Keller and
Thomas Bieger (Berlin, Germany: Erich Schmidt Verlag), Journal of Travel and Tourism
Marketing, 2008, 25,1: 86-87
Leading the Sales Force – A Dynamic Management Process (2006) by René Y Darmon (Cambridge,
England: Cambridge University Press), European Management Journal, 2007
Open Innovation – researching a New Paradigm (2006). Edited by Henry Chesbrough, Wim
Vanhaversbeke and Joel West (Oxford, England: Oxford University Press), European Management
Journal, 2007
Sustainable Business Development – Inventing the Future Through Strategy, Innovation and Leadership
(2006) by David L Rainey (Cambridge, England: Cambridge University Press), European Management
Journal, 2007.
Contemporary Tourism – Diversity and Change, (2004) by Erik Cohen (Oxford, England: Elsevier)
Journal of Travel and Tourism Marketing, 20, 2, 2006.
Marketing Planning for Financial Services by Roy Stephenson (2005)(Aldershot, England: Gower),
Journal of Financial Services Marketing, 10, 2: 192-193, 2005.
Go to Market Strategy – Advanced Techniques and Tools for Selling More Products, to More
Customers, More Profitability, by Lawrence G Friedman. (2002) (Oxford, England: Butterworth
Heinemann), European Management Journal
Learning Through Knowledge Management, by Pervaiz K Ahmed, Lim Kwang Kok and Ann Y E Loh
(2002) (Oxford, England: Butterworth Heinemann), European Management Journal
Organizational Research Methods by Paul Brewerton and Lynn Millward (2001) (London, England:
SAGE Publications) European Management Journal
Quantitative Models in Marketing Research, by Philip Hans Frances and Richard Paap, European
Management Journal
Doing Management Research – A Comprehensive Guide (2001) by Raymond-Alain Thietart et al
(SAGE), European Management Journal, 2004, 22, 1: 124-125
Soft Systems Methodology-Conceptual Model Building and Its Contribution (2001) by Brian Wilson
(Chichester, West Sussex, England: John Wiley & Sons Ltd.), European Management Journal, 2004,
22, 1: 123-124
Stochastic Frontier Analysis (200) by Subal C Kumbhaker and C A Know Lovell (Cambridge
University Press), European Management Journal, 2004, co-reviewed with Bruce Curry
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
23
E-Roadmapping – Digital Strategizing for the New Economy (2001) by Stefan P Bornheim, Jutta
Weppler and Oliver Ohlen (Palgrave-Macmillan), European Management Journal, 2003
Getting Results – Five Absolutes for High performance (2001) by Clinton O Longemecker and Jack L
Simnetti, (San Francisco, California: Jossey-Bass, Wiley) European Management Journal 21, 1: 131,
2003
Creating Customer Value Through Strategic Marketing Planning – A Management Approach (2002) by
Edwing J Nijssen and Ruud T Frambach (Kluwer Academic |Publishers), European Management
Journal, 20, 6 (December): 710-711, 2002
Grounded Theory in Management Research, (2001) by Karen Locke (London, England: SAGE
Publications) European Management Journal.
The Lifebelt: The Definitive Guide to Managing Customer Retention (2001) by John A Murphy
(Wiley) European Management Journal, (October) 19, 6 (December): 684
Experiential Marketing - How to Get Customers to Sense, Feel, Think, Act, Relate to Your
Company and Brands (1999) by Bernd H Schmitt (New York, N.Y. : The Free Press)
European Management Journal, (2000) 18, 6 (December): 695-696
The Elgar Companion to Consumer Research and Economic Psychology (1998) by Peter E
Earl and Simon Kemp (editors) (Cheltenham, England: Edward Elgar Publishing Limited)
Journal of Marketing Management, 15, 8 (November) 1999:881-882.
Daniel R Fesenmaier, Joseph T O’Leary and Muzaffer Uysal (editors)(New York, NY: The
Haworth Press, Inc.). Journal of the Academy of Marketing Science, 26,2 (Spring): 158-159,
1998
Implementable Marketing Research, (1991) by Alan Mercer (Hemel Hempstead, England:
Prentice Hall). Journal of the Operational Research Society: Vol.44, No.3 316, 1993
Think Marketing - Strategies for Effective Management Action (1991) revised and updated
edition, by Martin Van Mesdag (London, England, Mercury Books). European Management
Journal, Vol. 10, No. 2:267-268 1992
Marketing by Agreement - A Cross-Cultural Approach to Business Negotiations (1989),
second edition, by J. B. McCall and M. B. Warrington (Chichester, England: John Wiley &
Sons). European Management Journal, Vol. 9 No. 2 (June), 1991: 221-222
Marketing Management and Information Technology (1990), by Keith Fletcher (Hemel
Hempstead, England: Prentice Hall). Marketing Success, 1991
Direct Mail Workshop (1989), by Rene' Gnam (Englewood Cliffs, New Jersey: Prentice
Hall). Quarterly Review of Marketing, Vol.15, No.4 (Summer), 1990: 21
Management in Service Industries (1989), edited by Peter Jones (London: Pitman
Publishing). European Management Journal, Vol. 8, No. 3 (Spring), 1990
The Emerging Service Economy (1987), by Orio Giarini (Oxford, England: Pergamon Press).
European Management Journal. Vol.8, No. 2 (Spring): 217-218, 1990
Franchising 1988), by Peter Hall and Rob Dixon (London, England: Pitman Publishing).
European Management Journal. Vol. 8, No. 3: (September), 1989: 357-359
The Travel and Tourism Industry - Strategies for the Future (1987). by Adele Hodgson
(Oxford, England: Pergamon Press).
European Management Journal, Vol.7, No.4
(December), 1989: 459-460
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
24
International Trade in Services (1988), by Ken Tucker and Mark Sundberg (Kent, England:
Routledge). European Management Journal, Vol.7, No.2 (Summer), 1989: 219-221
dBASE III PLUS for Marketing and Sales Managers (1988), by Sue Nugus and Dan Remenyi
(London, England: McGraw-Hill). Quarterly Review of Marketing, Vol.13, No.2 (January),
1989 :17
Marketing in the Tourism Industry - The Promotion of Destination Regions (1988), by Brian
Goodall and Gregory Ashworth (London, England: Croom Helm), European Management
Journal, Vol.6, No.1. (Spring), 1988: 147-148
The Basic Principles of Marketing Warfare (1987), by Robert Duro and Bjorn Sandstrom
(Chichester, England: John Wiley & Sons). European Management Journal, Vol.6, No.1
(Spring), 1988: 148-149
European Regulation of Advertising (1987), by Rein Rijkens and Gorden E. Miracle
(Amsterdam, Holland: North-Holland). European Management Journal, Vol.6, No.1
(Spring), 1988: 52-53
New Media in Europe - Satellites, Cable, VCRs, Videotex (1986), by John Tydeman and
Ellen Jakes Kelm (Maidenhead, England: McGraw-Hill). European Management Journal
Vol.5, No.1 (Spring), 1987: 47
Refereed Special Issues Guest Editorship
Special Issue on Model Building in Retailing and Consumer Services (2003). Journal of
Retailing and Consumer Services, 10, 3 (May): 121-191, joint guest editor (lead editor) with
Josef Mazanec.
Special Issues on Futurecast in Marketing: Findings from an Academic Think Tank (2002).
European Journal of Marketing, 36, 4: 406-498, joint guest editor (lead editor) with Fiona
Davies and Cleopatra Veloutsou.
Special Issue on Marketing Applications of Neural Networks (1999). Journal of Retailing and
Consumer Services, 6, 4, (October), joint guest editor with Josef Mazanec.
Special Issue on Performance Measurement “Performance 2000” (1999). International
Journal of Contemporary Hospitality Management 11, 7 joint guest editor with Paul A
Phillips
Monographs (Refereed)
Consumer Behaviour in Tourism (1987). Published by the European Journal of Marketing,
Vol.21, No.10: 1-44
Consumer Behaviour in Tourism (1986). Published by Management Bibliographies and
Reviews, Vol.12, No.3: 1-42 (Bradford, England: MCB University Press)
Journal Articles (Refereed)
Luiz Moutinho had over 3,800 academic citations by December,2012 ,a h-index of 30 and
an i10-index of 92.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
25
Multivariate Growth Model for the Telecommunications Services based on Markov Chains
(2013). International Journal of Forecasting, Forthcoming, Co-authored with Mladen Sokele.
(impact factor 1.87) (impact factor 5 years – 2.450)
How Far Does Overall Service Quality of a Destination Affect Customers’ Post-Purchase
Behaviours (2012) International Journal of Tourism Research, 14, 4 (July/August): 307-322
Co-authored (lead author) with Tahir Albayrak and Meltem Caber (Rank 2)
Neuroscience in Branding: A Functional Magnetic Resonance Imaging Study on Brands
Implicit and Explicit Impressions (2012). Journal of Brand Management, 19, 9: 735-757, coauthored with J.P.Santos, Saniela Seixas and Sofia Brandao
Neural Correlates of the Emotional and Symbolic Content of Brands: A Neuroimaging Study
(2012), Journal of Customer Behaviour, 11,1 (Spring): 69-93, co-authored with Jose Paulo
Santos, Daniela Seixas and Sofia Brandao
Tackling the cognitive processes that underlie brands! Assessments Using Artificial Neural
Networks and Whole Brain FMRI Acquisitions, (2011). IEEEXPLORE, online publication, 25th
August 2011, co-authored with J.P. Santos (impact factor – 1.49 (DOI 10.1109/PRNI.
2011.22)
Investigating the Role of the Ventromedial Prefrontal Cortex (Vm PFC) in the Assessment of
Brands (2011). Frontiers in Neuroscience – Decision Neuroscience 5,77 (3rd June): 1-8, coauthored with Jose Paulo Santos, Daniela Seixas and Sofia Brandao.(impact factor 1.94)
Forecasting Tourism Demand by using neural network based Fuzzy Models (2011).
International Journal of Culture, Tourism and Hospitality Research, special ISSOL on
building tourism knowledge through Quantitative Analysis – The legacy of Josef Mazanec,
6,4:377-388, co- authored with Kun-Huang Huang, Tiffany Hui-Huang Yu and Yu-Chun
Wang.
The Influence of Skepticism on Green Purchase Behaviour(2011).International Journal of
Business and Social Sciences,2,13(Special Issue)(July):189-197,co-authored with Tahir
Albayrak,Meltem Caber and Ram Herstein.
An Empirical Investigation of the Relative Effect of Trust and Switching Costs on Service
Loyalty in the UK Retail Banking Industry, (2011). Journal of Financial Services Marketing,
16,22 (September), co-authored with Dahlia El-Manstry, C. Veloutsou, and R.Paton
Counterfeit and Branded Products – Effects of Counterfeit Ownership (2011). Journal of
Product and Brand Management, 20,15 (Fall/Winter): 379-393, co-authored with Xuemei
Bian
The role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer
Purchase Behaviour of Counterfeits: Direct and Indirect Effects (2011), European Journal of
Marketing, 45, 1/2: 191-216. co-authored with Xuemei Bian. (Rank 3) Acceptance rate of
7% (in top 10 Marketing Journals)
Gender Differences in Supermarket Choice: An Expositional Analysis in the Presence of
Ignorance Using CaRBS (2010), European Journal of Marketing, 22, 1/2, co-authored with
Malcolm J Beynon and Cleopatra Veloutsou: 267-290. (Rank 3) Acceptance rate of 7% (in
top 10 Marketing Journals)
An Investigation of Determinants of Counterfeit Purchase Consideration (2009). Journal of
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
26
Business Research, 2,3 (March): 368-378, co-authored with Xuemei Bian. (Rank 3)
Acceptance rate of 7% (in top 10 Marketing Journals) (impact factor 1.87) (Impact Factor – 5
years 2.48)
Market Orientation and Performance: Modelling a Neural Network (2009). European Journal
of Marketing, 43, 3/4: 421-437, co-authored with A. Coelho, M. Silva, and Alzira Marques.
(Rank 3) Acceptance rate of 7%
Brand Relationships through Brand Reputation and Brand Tribalism (2009), Journal of
Business Research 62, 3 (March): 314-322, co-authored with Cleopatra Veloutsou. (Rank 3)
Acceptance rate of 7% (impact factor 1.81) (impact factor – 5 years 2.48)
A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study in
Surfing and Football, (2008) Journal of Euromarketing, 17, 3/4: 233-253 co-authored with
Pedro Dionisio and Carmo Leal).
Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research
(2008), AIMS International Journal of Management, 8, (April) co-authored with C. Chien, W
Wang, Y Cheng, T-L, Pao, Yu-Te Chen and Jun-Heng Yeh.
Modelling and Forecasting Tourism Demand: The Case on Flows from Mainland China to
Taiwan (2008). Service Business: An International Journal, Vol 2, No 3 (August): 219-232,
co-authored (lead author) with Kun-Huang Huarng, Tiffany Yu and C Chen.
Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting
their Sponsorships of Cultural Organisations,(2008) Journal of Promotion Management, 13,
3/4: 281-303 co-authored with Carl M Sylvestre
Fandom Affiliation and Tribal Behaviour: A Sports Marketing Application (2007).
Qualitative Market Research – An International Journal, 11, 1: 17-39 co-authored with Pedro
Dionisio and Carmo Leal.
Surf Tribal Behaviour: A Sports Marketing Application (2007) Marketing Intelligence and
Planning, 25, 7: 668-690, co-authored (lead author) with Carmo Leal and Pedro Dionisio.
Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research
(2007). Portuguese Journal of Management Studies, 12, 2: 115-132, co-authored with
Charles S Chien, Wan-Chen Wang, Yun-Maw Cheng, Tsang-Long Pao, Yu-Te Chen, and
Jun-Heng Yeh.
An Advanced Approach to Forecasting Tourism Demand in Taiwan, (2007) Journal of Travel
and Tourism Marketing, 21, 4 (June): 15-24, co-authored with Kun-Huang Huarng and
Tiffany Hui-Kuang Yu.
Strategic Diagnostics and Management Decision-Making: a Hybrid Knowledge-Based
Approach (2007). Intelligent Systems in Accounting, Finance and Management,, 14, 129155, co-authored (lead author) with Paulo Rita and Shuliang Li.
Store Patronage: A Predictive Modelling Approach, (2007). International Journal of
Business Innovation and Research, 1,3: 233-252, authored (lead author) with Graeme D.
Hutcheson.
Store Patronage: The Utility of a Multimethod Multinomial Logistic Regression Model for
Predicting Store Choice (2006) Portuguese Journal of Management Studies, 11, 1: 5-25, coauthored (lead author) with Graeme D, Hutcheson.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
27
Constructing A Knowledge-Based System to Aid Scenario-Based Strategic Planning: An
Application to the European Airline Industry (2005). Intelligent Systems in Accounting,
Finance & Management, 13, 2 (June): 61-79. Co-authored with Fiona M Davies and Graeme
Hutcheson. (Rated 5)
Modelling Satisfaction with Automated Banking Channels Using Variable Precision Rough
Set Theory, (2005) Services Marketing Quarterly, 26, 4, 77-94, co-authored with Malcolm
Beynon, Mark M H Goode and Helena R Snee
Determining Consumer Satisfaction from Mobile Phones: A Neural Network Approach,
Journal of Marketing Management, (2005), 21, 7-8 (September): 755-778, co-authored with
Mark Goode, Fiona Davies and A Jamal (Rated 4)
Measuring Transaction Specific Satisfaction in Services: Are the Measures Transferable
Across Cultures? (2005) European Journal of Marketing,39, 5/6: 606-628, co-authored with
Cleopatra Veloutsou, G Ronald Gilbert and Mark M H Goode (Rated 5)
Measuring Customer Satisfaction in the Fast food Industry: A Cross National Approach,
(2004). Journal of Services Marketing, co-authored with G Ronald Gilbert, Cleopatra
Veloutsou and Mark M H Goode, 18, 5: 371-383
Own Labels Choice Criteria and Perceived Characteristics in Greece and Scotland: Factors
Influencing the Willingness to Buy (2004), Journal of Product and Brand Management, 13, 4:
228-241, co-authored with Cleopatra Veloutsou and Evangelos Giolustanis
Modelling Consumer Views of Automated Banking Channels: A Cross-Country LISREL
Comparison, (2003) Services Marketing Quarterly, 24, 4: 17-33, co-authored with Helena R
Snee, Charles Chien, László Joszó and Mark M H Goode
Risk Reduction in Purchasing Organisational Professional Services (2003) The Service
Industries Journal, 23, 5 (November) co-authored with V W Mitchell and Barbara R Lewis:
1-19
A Logical Type Discriminant Model for Profiling a Segment Structure (2003) Journal of
Targeting, Measurement and Analysis for Marketing, 12, 2 (September),co-authored with
Margarida G M S Cardoso: 27-41
The Kohonen Self-Organising Map as an Alternative to Cluster Analysis: An Application to
Direct Marketing, 45 Quarter 2: 191-121 (2003) International Journal of Market Research,
co-authored with Bruce Curry, Fiona Davies, Martin Evans, and Paul Phillips (Rated 5)
Assessing the Impact of Market-Focused and Price-Based Strategies on Performance: A
Neural Network Typology (2003). Journal of Market-Focused Management, 5: 219-238, coauthored with Paul A Phillips and Fiona Davies
Exploring Key Neo-Marketing Directions Through the Use of An Academic “Think Tank” –
A Methodological Framework (2002). European Journal of Marketing, 36, 4: 417-432, coauthored (lead author) with Fiona Davies and Graeme Hutcheson.
The Impact of Strategic Planning on the Competitiveness, Performance and Effectiveness of
Bank Branches: A Neural Network Analysis (2002). International Journal of Bank
Marketing 20, 3, co-authored (lead author) with Paul A Phillips: 102-110
Critical Factors in Consumer Supermarket Shopping Behaviour: A Neural Network
Approach (2001). Journal of Consumer Behaviour – An International Research Review, 1, 1:
(June) 35-49, co-authored with Fiona M Davies, Mark M H Goode and Emmanuel Ogbonna
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
28
Modelling Satisfaction with ATMs: A Cross-Country Comparison (2001). Journal of
Financial Services Marketing, 5, 3 (April): 238-245, co-authored with Mark M H Goode,
Helena R Snee and Laszlo Jozsa
The Kohonen Self-Organizing Map: An Application to the Study of Strategic Groups in the
UK Hotel Industry (2001) Expert Systems – The International Journal of Knowledge
Engineering and Neural Networks, 18, 1 (February): 19-31, co-authored with Bruce Curry,
Fiona M Davies, Paul A Phillips and Martin Evans (Rated 5)
The Interactive Effects of Strategic Marketing, Planning and Performance : A Neural
Network Analysis (2001). Journal of Marketing Management, 17, co-authored with Paul A
Phillips and Fiona M Davies, 1-2 (February) 159-182
Travel Agents’ Attitudes Towards Automation and the Delivery of Service (2000). Asia
Pacific Journal of Marketing and Logistics, 12, 4: 60-72, co-authored with Shengliang Deng
and Rob Lawson
The External Contingency and Internal Characteristic of Relationship Marketing (2000).
Journal of Marketing Management 16, 6 (July) : 583-595, co-authored with Charles Chien
Modelling Bank Customer Satisfaction through Mediation of Attitudes towards Human and
Automated Banking (2000). International Journal of Bank Marketing, 18, 3 : 124-134, coauthored (lead author) with Anne Smith
Modelling Store Patronage Using Comparative Structural Equation Models (2000). Journal
of Targeting, Measurement and Analysis for Marketing, 8, 3 : 259-275, co-authored (lead
author) with Graeme D Hutcheson
The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness in the
Hospitality Sector (2000). Journal of Travel Research, 3, 4(May): 369-379, co-authored with
Paul Phillips
Predicting Customer Satisfaction From ATMs: A Cross Country Study (2000). Journal of
Professional Services Marketing 20, 2: 133-149 co-authored with Helena R Snee and Mark
M H Goode
The Interactive Effects of Strategic Planning on Hotel Performance: A Neural Network
Analysis (1999). Management Decision, 37, 3: 279-288, co-authored with Paul Phillips and
Fiona Davies
Measuring Strategic Planning Effectiveness in Hotels (1999). International Journal of
Contemporary Hospitality Management, 11, 7: 349-358, co-authored with Paul A Phillips
BRANDVAL: A Computational Model for Enhancing the Measurement of Brand Value with
Scanner Data (1998). Journal of Targeting, Measurement and Analysis for Marketing, 7, 1:
46-58, co-authored with Stephen Hurley
Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating
Factor (1998). Journal of Marketing Management, 14, 7 (October): 705-720, co-authored
with Graeme D Hutcheson
Estimating Consumer Satisfaction: OLS Versus Ordered Probability Models (1998),
International Journal of Commerce and Management, 8, 2: 75-93, co-authored with Michael
J. Peel and Mark M H Goode
The Marketing Planning Index: Its Use and Application in the Hospitality Sector (1998).
Journal of Hospitality and Leisure Marketing 5, 2/3,: 5-26, co-authored with Paul Phillips
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
29
Genetic Algorithms Search for Tourism Marketing Optimisation Problems (1998), Annals of
Tourism Research, (25, 2(April): 498-514, co-authored with Stephen Hurley and Stephen F
Witt
A Framework of Networking Efforts: The Missing Part of Relationship Marketing (1997).
Journal of Targeting, Measurement and Analysis for Marketing, 6, 1: 33-47, co-authored with
Charles S Chien
Strategic Marketing Management: The Case of Islamic Banks (1997). International Journal
of Bank Marketing, 15, 6-7: 187-203, co-authored with Kamal Naser
The Marketing Planning Index: A tool for Measuring Strategic Marketing Effectiveness,
(1998). Journal of Travel and Tourism Marketing, 7, 3: 41-60, co-authored with Paul A
Phillips
Lisrel and Neural Network Modelling; Two Comparison Studies (1999).
Journal of
Retailing and Consumer Services, 6, 4, (October): 249-261, co-authored with Fiona Davies,
Mark Goode, and Joseph Mazanec
Using Neural Networks to Understand Service Risk in the Holiday Product (1999). Journal
of Business Research, co-authored with Vincent-Wayne Mitchell, Fiona Davies and
Vassiliades Vassos, 46, 2 (October) : 167-180
Solving Marketing Optimisation Problems using Tabu Search, (1998) Journal of Targeting
Measurement and Analysis for Marketing, 6, 3: 257-273, co-authored (lead author) with
Stephen Hurley
A Simulated Annealing Algorithm for Sales Territory Alignment - Part II (1997). Journal of
Targeting, Measurement and Analysis for Marketing, 5, 4: 319-326, Co-authored with
Stephen Hurley
A Simulated Annealing Algorithm for Sales Territory Alignment - Part I, (1997). Journal of
Targeting Measurement and Analysis for Marketing, 5, 3: 221-231, co-authored with
Stephen Hurley
The Future Role of Bank Branches and their Managers: Comparing Managerial Perceptions
in Canada and Spain (1997), International Journal of Bank Marketing, 15, 2-3: 99-105, coauthored (lead author) with Fiona Davies, Shengliang Deng, Salvador Miquel Peris and
Enrique Bigne
Structural Equation Modelling of Overall Satisfaction and Full Use of Services for ATMs,
(1996) International Journal of Bank Marketing, 14, 7: 4-11, co-authored with Mark Goode
and Charles S Chien
ATM User Attitudes: A Neural Network Analysis, (1996), Marketing Intelligence and
Planning, 14, 2: 26-32, co-authored with Fiona Davies and Bruce Curry
ATMs: Linking Customer Perceptions and Behaviour - A Neural Networks Approach
(1996). Journal of Database Marketing, Vol. 3, No. 4 (April), 341-352, co-authored with
Fiona Davies and Bruce Curry
The Effects of Consumers Age on Overall Satisfaction: An Application to Financial Services
(1996), Journal of Professional Services Marketing, 12, 2:93-112, co-authored with Mark
Goode
Approximate Algorithms for Marketing Management Problems, (1996) Journal of Retailing
and Consumer Services, 3,3:145-154 co-authored with Stephen Hurley
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
30
The Impact of Gender on Car Buyer Satisfaction and Loyalty: A Neural Network Analysis
(1996), Journal of Retailing and Consumer Services, 3,3:135-144, co-authored (lead author)
with Fiona Davies and Bruce Curry
Stratlogic: Towards an Expert Systems Approach to the Analysis of Competitive Positioning
(1995), Journal of Strategic Marketing, 3:245-256, co-authored (lead author) with Douglas T
Brownlie
Solving Marketing Optimization Problems Using Genetic Algorithms (1995), European
Journal of Marketing, Vol. 29, No. 4:39-56, co-authored (lead author) with Stephen Hurley
and Nelson M Stephens
Gender Effects to the Formation of Overall Product Satisfaction. A Multivariate Approach
(1995). Journal of International Consumer Marketing, 8, 1, 71-91, co-authored (lead author)
with Mark Goode
Forecasting the Tourism Environment using a Consensus Approach (1995). Journal of
Travel Research, Vol.XXXIII, 4 (Spring): 46:50, co-authored (lead author) with Stephen F
Witt
Construction and Testing of a Knowledge Based System in Retail Bank Marketing (1995).
International Journal of Bank Marketing, 13, 2:4-14. co-authored with Fiona Davies and
Bruce Curry
The Future Development of the Hotel Sector: An International Comparison (1995),
International Journal of Contemporary Hospitality Management, 7. 4:10-15, co-authored
(lead author) with Pierre McDonagh, S Peris and E Bigne
BANKSTRAT: A Strategic Marketing Expert System for Retail Banking (1995), Journal of
Strategic Marketing, 3, 1 (March): 61-75, co-authored (lead author) with Bruce Curry and
Fiona Davies
The Effects of Free Banking on Overall Satisfaction: the use of Automated Teller Machines
(1995). International Journal of Bank Marketing, 13,4:33-40, co-authored with Mark Goode
An Expert System for Promotion Budget Allocation to International Markets (1994) Journal
of International Consumer Marketing, Vol. 6, Nos. 3/4: 101-121, co-authored with Paulo Rita
Modelling Site Location Decisions in Tourism (1994). Journal of Travel and Tourism
Marketing, Vol.3, No.2:35-57, co-authored (lead author) with Bruce Curry
The Stratlogic Approach to the Analysis of Competitive Position (1994), Marketing
Intelligence and Planning, Vol.12, No.4:15-21 co-authored (lead author) with Douglas
Brownlie
Intelligent Computer Models for Marketing Decisions (1994). Management Decision, 32,
4:30-35, co-authored with Bruce Curry
Building an Expert System for National Tourist Office (1994). Annals of Tourism Research,
Vol. 21, No. 1: 1-3, co-authored with Paulo Rita
Application of Cross-Impact Analysis in Tourism (1994). Journal of Travel and Tourism
Marketing Vol.3, No.1:83-95: co-authored (lead author) with Stephen F. Witt
Consumer Perceptions of ATMs: An Application of Neural Networks (1994). Journal of
Marketing Management, 10, 1-3 (January, Feb, April):191-206, co-authored (lead author)
with Bruce Curry
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
31
Using Advanced Computing Techniques in Banking (1993). International Journal of Bank
Marketing, Vol. 11, No. 6, 39-46, co-authored with Bruce Curry
Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli
(1993). European Journal of Marketing, Vol. 27, No. 7: 5-20 co-authored with Bruce Curry
Comparative Computer Approaches to Multi-Outlet Retail Site-Location Decisions (1993),
The Service Industries Journal, Vol. 13, No. 4: 201-220, co-authored (lead author) with
Bruce Curry and Fiona Davies
The COMSTRAT Model: Development of an Expert System in Strategic Marketing (1993),
Journal of General Management, Vol. 19, No. 1 (Autumn): 32-47 co-authored (lead author)
with Bruce Curry and Fiona Davies
Canadian Hoteliers and their attitudes towards Environmental Issues (1992), International
Journal of Hospitality Management, Vol. 11, No. 3 (August); 225-237, co-authored with
Shengliang Deng and Chris Ryan
Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATM's
(1992), International Journal of Bank Marketing, Vol. 10, No. 7: 30-37
Constructing a Knowledge Base for a Marketing Expert System (1992). Marketing
Intelligence and Planning, Vol. 10, No. 11, 12-20, co-authored with Bruce Curry and Fiona
Davies
The Coastal Hotel Sector: Performance and Perception Analysis (1992) Built Environment,
Vol. 18, No. 1:67-78, co-authored with Martin Evans and Pierre McDonagh
Using Computer Simulations in Management Education (1992). Mead-Management
Education and Development, Vol. 23, Part 2 (Summer): 155-167, co-authored with Bruce
Curry
The Use of the Analytic Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The
Case of Professional Services Companies (1992). Journal of Professional Services Marketing
(USA), Vol. 8, No. 2 (Winter): 97-114
The Effects of Environmentalism on the English, Scottish, Welsh and Irish Hotel Industries
(1992), Journal of Euromarketing (USA), Vol. 1, No. 3: 51-73, co-authored with Pierre
McDonagh, Martin Evans and Albert Titterington
Hotel Industry and the Environment (1992). Journal of Applied Recreation Research, Vol.
17, No. 1: 63-86, co-authored with Shengliang-Deng and Chris Ryan
Computer Models for Site Location Decisions (1992), International Journal of Retail and
Distribution Management, Vol. 20, No. 4 (July/August): 12-17, co-authored with Bruce
Curry
Allocating a Promotion Budget (1992). International Journal of Contemporary Hospitality
Management, Vol. 4, No. 3: 3-8, co-authored with Paulo Rita
Environmental Issues in Tourism Management: Computer Modelling For Judgmental
Decisions, (1992), International Journal of Service Industry Management, Vol. 3, No. 1: 5769, co-authored with Bruce Curry
A Computer Modelling Approach to Analysing Competitive Reaction (1991), Irish Marketing
Review, Vol. 5, No. 3, : 55-64, co-authored with Bruce Curry
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
32
Expert Systems for Site Location Decisions (1991) Logistics Information Management, Vol.
4 No. 4: 19-27, co-authored with Bruce Curry
Expert Systems and Marketing Strategy: An Application to Site Location Decisions (1991),
Journal of Marketing Channels, (USA), Vol. 1, No. 1 : 23-37, co-authored with Bruce Curry
The Canadian Hotel Industry - An Uncertain Future (1991). Journal of Applied Recreation
Research, Vol. 16, No. 2 : 133-148, co-authored with Shengliang Deng and Chris Ryan
A Probability of Revisitation Model: the Case of Winter Visits to the Grand Canyon, (1991),
The Service Industries Journal, Vol. 11, No.4 (October) : 439-457, co-authored (lead author)
with John Trimble
Bank Branch Managers in a Marketing Era: Their Roles and Functions (1991), International
Journal of Bank Marketing, Vol. 9, No. 3 : 32-38, co-authored with Shengliang Deng and
Arthur Meidan
An Investigation of Factors Contributing to the Development of the Portuguese Hotel
Industry (1991). International Journal of Contemporary Hospitality Management, Vol. 3,
No.2: 10-13, co-authored with Martin Evans and Pierre McDonagh
Site Location Analysis in Tourism: the LOCAT model (1991), The Service Industries
Journal, vol.11, No.1: 1-10, co-authored (lead author) with Robert Paton
Competitive Analysis in Strategic Marketing: Specious or substantive? (1990), Irish
Marketing Review, Vol. 5 No. 1: 39-49, co-authored with Douglas T. Brownlie
Perspectives on the Role of Marketing in Islamic Banking (1990), Journal of International
Consumer Marketing, (USA), Vol.2, No.3: 29-47, co-authored (lead author) with Hisham
Jabr
Hotel Marketing Strategies for 1992: Uniqueness or Me-tooism? (1989), Built Environment,
Vol. 15, No. 2, pp:138-145
Deceptive Advertising and Complaint Behaviour: Selected Findings on Consumer Perception
and Overt Behavioural Intention (1989), International Journal of Advertising, Vol.8, No.3,:
275-289 co-authored (lead author) with Rauf Nisel
Multidimensional Space Analysis of Current Customer Satisfaction with Bank Services
(1989), International Journal of Bank Marketing, Vol.7, No.5 : 23-27, co-authored (lead
author) with Douglas T Brownlie
Managing the Competition: Strategic Insights and Implications (1989).
European
Management Journal, Vol.7, No.3, (September) : 332-340, co-authored with Douglas T
Brownlie
Goal-Setting Process and Typologies: The Case of Professional Services (1989). Journal of
Professional Services Marketing, (USA), Vol.4, No.2 : 83-100
Bank Customers' Perceptions, Innovations and New Technology (1989) International Journal
of Bank Marketing, Vol.7, No.2 : 22-27, co-authored (lead author) with Arthur Meidan
Amusement Park Visitors Behaviour: An Attitudinal Research of the Scots (1988) Tourism
Management, Vol.9, No.4 (December): 291-300
Expert Systems: A New Tool in Marketing (1988). Quarterly Review of Marketing Vol.13,
No.4: 5-13 (Summer), co-authored (lead author) with Robert Paton
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
33
Is Your Company Planning Gains in Market Share? (1988). European Management Journal,
Vol.6, No.3, (Summer): 209-215
Learning/Teaching Effectiveness of Marketing Simulation Games (1988). Quarterly Review
of Marketing. Vol.13, No.2: 10-14
Portfolio Analysis.
A Competitive Management Approach (1987).
Bibliographies and Reviews. Vol.13, No.4 : 5-33
Management
Management Studies for All (1987). Business Education, Vol.8, No.2, : 32-45, co-authored
with Reggie von Zugbach de Sugg and Robert Paton
Generic Products for Retailers in a Mature Market (1987).
Planning, Vol.5, No.4: 9-22
Marketing Intelligence and
Role of Budgeting in Planning, Implementing, and Monitoring Hotel Marketing Strategies
(1987) International Journal of Hospitality Management, Vol. 6, No.1, (June): 15-22
Vacation Tourist Decision Process (1984) Quarterly Review of Marketing, Vol.9, No.3,
(Spring): 8-17
Some Thoughts on State Tourism Development (1984) Arizona Business and Economic
Review, Vol.10, No.3, (March): 3-5
Grand Canyon...Can Strategic Marketing Really Help One of the Seven Wonders? (1983).
Arizona Business and Economic Review, Vol.10, No.1, (September): 4-7
Other Published Articles
Reconstructing the Marketing Function (2009), DOM (Fundacao Dom Cabral, Brazil.
Who is in Control? The Role of Product Involvement, Knowledge and Perceptions in
Explaining consumer Purchase Behaviour of Counterfeits, (2007) (Working Paper Series –
Research memorandum, (March), University of Hull Business School, co-authored with
Xuemei Bian.
Marketing by the Slice (2007). EXAME, 281 (September), Portugal: 74-78, co-authored
(lead author) with Geoff Southern.
Pan-Company Marketing (2005). Marketingas Lithuania, 9 (September): 37-40
Managing High-Equity Brands: The Case of a Country as Tourism Destination (2002).
INFORMAR, ICEP, Portugal
Interactive Effects of Strategic Planning and Strategic Marketing Planning on Performance:
A Neural Networks Analysis (2001), Portuguese Marketing Review, 5, 10: 53-62
The Use of Genetic Algorithms to Solve Optimisation Problems in Tourism Marketing
(2000) Portuguese Marketing Review, 4, 9 (September): 9-17
The Neo-Marketing (2000). Marketeer-Millennium III 47 (May) : 41-53
Consumer Satisfaction with Banking Services: A Multidimensional Scaling Analysis (1999)
Portuguese Marketing Review, 3, 7 (March): 19-26
Measuring Preferred Store Satisfaction Using Consumers Choice Criteria as a Mediating
Factor (1999), Portuguese Marketing Review, 3, 8 (December): 9-18
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
34
Modelling Consumer Satisfaction with Bank Services through Mediation of Attitudes
Towards Human and Automated Banking (1998). Portuguese Marketing Review, 2, 6, (July):
19-29
The Interactive Effects of Strategic Planning and Strategic Marketing Planning on Hotel
Performance: A Neural Network Analysis (1998). Portuguese Management Journal,
(August), co-authored with Paul A Phillips and Fiona Davies : 23-30
Enhancing the Measurement of Brand Value with Scanner Data (1998). Portuguese
Management Review II, co-authored, lead authors Stephen Hurley and Nelson M Stephens :
5-13
Neo-Marketing (1999), Marketeer
Marketing Communication and Internet Marketing (1999). Fortunas & Negocios
Trends in Marketing (1999). DIARIO DE NOTICIAS
A Knowledge Based Systems to Predict Consumer Purchase Behaviour (1998).
New Directions in Marketing and Management, volume 1 (Griffiths University), co-authored
with Paula M Tidwell, W Marks, A Chapman, R Williams, C Tran-Cong and S Cox
A Knowledge Based System to Predict Consumer Purchase Behaviour: A Research Proposal
(1997), Working Paper Number 97-5, Southern Cross University, 30 May, co-authored with
Paula M Tidwell, W Marks, A Chapman, R Williams and C Tran-Cong
Moulding the Future (1998). Marketeer, 3, 20 (February): 70-72
Measuring Strategic Planning Effectiveness (1997). Strategy, 15 (June/July): 6, co-authored
with Paul Phillips
Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and
Automated Banking (1997). University of Glasgow Business School Working Papers,
Working Paper No 3: 1-32
The Marketing of the Next Century (1996).
136-138
EXAME Executive Digest, 2, 24 (October):
Neural Networks in Marketing: A Model of Consumer Responses to Advertising Stimuli
(1995), Portuguese Marketing Review, 1,1 (December): 23-32, co-authored (lead author)
with Bruce Curry
Modelling the Environmental Aspects of Tourism (1992). Papers de Turisme (Spain), No.
10: 7-22, co-authored with Bruce Curry
Tourism the Near and Future: Future from the 1990's to 2030s or from Sensavision TV to
Skycycles (1992) Les Cahiers du Tourisme, Sèrie C. No. 175, (March) Centre des Haute
Etudes Touristiques
Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs
(1992). Financial and Banking Economics Research Group (FABER-G) Working Paper
Series 92/1/2A, (October), Cardiff Business School
Site Selection Analysis in Tourism (1992) Les Cahiers du Tourisme Sèrie C No. 174
(February). Centre des Hautes Etudes Touristiques, co-author (lead author) with Bruce Curry
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
35
Comparative Computer Approaches to Multi-Outlet Retail Site Location Decisions (1992).
SIMRU Working Paper Series, Vol. 2 No. 2 (February), co-authored (lead author) with Bruce
Curry and Fiona Davies
Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities (1992)
SIMRU Working Paper Series, Vol. 2 No. 3 (February), co-authored with Ken Peattie and
Mark Goode
Tourism: The Near and Future: Future from the 1990's to 2030's or From Sensavision T.V. to
Skycycles (1992) SIMRU Working Paper Series, Vol. 2., No. 8 (February)
Hotel Marketing Strategies for 1992: Uniqueness or Me-Tooism? (1991). Papers de Turisme
(Spain), No. 6: 5-20
Case - Resource Allocation Using Sales Response Functions (1991).
Publicidade (Portugal) No. 46 (April) : 8 and No. 47 (May) : 24
Marketing &
The Use of the Analytic Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The
Case of Professional Service Companies (1991). S.I.M.R.U. Working Paper Series, Vol. 1.,
No. 1 (March)
The Effects of the Environmentalism on the English, Scottish, Welsh and Irish Hotel
Industries (1991). S.I.M.R.U. Working Paper Series, Vol. 1. No. 3 (March), co-authored with
Pierre McDonagh, Martin Evans and Albert Titterington
Environmental Issues in Tourism Management: Computer Modelling for Judgmental
Decisions (1991). S.I.M.R.U. Working Paper Series, Vol. 1, No. 5 (March), co-authored with
Bruce Curry
Case - Marketing Investments (1991).
(February): 11-13
Marketing & Publicidade (Portugal) No. 44
1992 - A Before and After Checklist for Marketers (1991).
(Portugal) No. 44 (February): 17-20
Marketing & Publicidade
A Methodology for Guiding the Corporate Decision Cycle (1991), Business and Economics
Review, No. 6: 29-36
Case - Sales Force Evaluation (1991).
(January): 12-13
Marketing & Publicidade (Portugal), No. 43
Banking: New Technologies and Consumer Perception (1991). Marketing & Publicidade
(Portugal), No. 42 (December): 28-32, and No. 43 (January): 14-18, co-authored with Arthur
Meidan
Case - The Combined Commercial Experience of PIMS (1990). Marketing & Publicidade
(Portugal), No. 42: 21-24
Tourism Destination Development: How Environmental Impact Analysis can lead to
Demarketing (1990). Welsh Economic Review, Vol. 3, No. 1 (Spring): 90-95
The Tourism Paradox (1990). Dirhotel, Vol. 7, No. 28 (June/July/August) 10-12
Competitive Positioning and Expert Systems (1990). Marketing & Publicidade (Portugal),
No. 40 (October) : 26-32 and No. 41 (November) : 21-27, co-authored with Paulo Rita
Case - Experience Curve:
(Portugal), No. 41: 27-29
Strategic Implications (1990).
Marketing & Publicidade
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
36
Case - Portfolio Analysis, Market Attractiveness - Business Position Matrix and PIMS
(1990). Marketing & Publicidade (Portugal), No. 40 (October): 34-37
Dissonance in Purchase-Analysis of Consumer Pre - and Post - Purchase Behaviour through
the Measurement of Expectations, Use Experience and Satisfaction (1990). Marketing &
Publicidade (Portugal), No. 39 (August-September): 69-77, co-authored (lead author) with
Martin Evans
Case - Marketing Research and MIS (1990). Marketing & Publicidade (Portugal), No. 39
(August - September): 78-80
Goals and objectives in Marketing Management (1990), Marketing & Publicidade (Portugal),
No. 37 (April-May): 66-75
Market Opportunity Analysis (1989), Marketing & Publicidade (Portugal), No. 32 (JuneJuly): 50-51, co-authored with Robert Paton
Expert Marketing Systems (1988), Marketing & Publicidade (Portugal), No. 28 Vol. 3,
(November): 9-12, and No. 29 (December): 37-42, Vol. 3 co-authored (lead author) with
Robert Paton
Spotting the Opportunity (1988). Scottish Business Planner (October): 54-55, co-authored
with Robert Paton
Site Selection Analysis in Tourism: Selected Findings (1988). Glasgow Business School
Working Paper Series, No.4, October, co-authored (lead author) with Robert Paton
Amusement Park Visitor Behaviour: An Attitudinal Research of the Scots (1988). Glasgow
Business School Working Paper Series, No.1, January
STRATLOGIC: A Competitive Management Approach (1987). Published by the Glasgow
Business School Working Paper Series, Department of Management Studies, University of
Glasgow, Scotland, No.2, May
A Vacation Tourist Behaviour Model (1984). Working Paper Series, College of Business
Administration, Northern Arizona University, No.1, (February)
Information Processing Theory in Tourism (1983). IAC Informativo, No. 11 (Catholic
University, Campinas, Brazil), (March/April/May): 3-4
The Manager and the Society ..... or the Impact of the Society on the Manager (1981),
Expresso, No. 435 (28 February): 22-S-23-S
Marketing Research for the Army (1979).
(February): 8-12
INFORMARKETING (SPM, Portugal),
Articles and Papers Submitted and under Review
Refereed Journals and Academic Conferences
Consumer Dominance:The Emergence of a Paradigmatic Anomaly and its Theoretical
Underpinnings,Journal of the Academy of Marketing Science,co-authored with Thomas
Anker and Leigh Sparks.
The Effects Of Personal Networks on the Entrepreneurial Behaviour and Firm
Performance:Empirical Evidence from a Transition Economy,Journal of Organizational
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
37
Behavior,co-authored with Afonso Zinga, Arnaldo Coelho,Manuela Silva and Graeme
D.Hutcheson.
Using Artificial Neural Networks in the Field of Entrepreneurship: The Case of SME
Performance and its determinants,Journal of Business Research,co-authored with Afonso
Zinga,Arnaldo Coelho,Manuela Silva and Graeme D. Hutcheson.
Product Longevity: Exploring the Success Factors in the Children’s Market, International
Journal of Market Research, co-authored with Tony Oktavian Haryanto
Unmixing the Emotional Corridor in Advertising Messages, Qualitative Market Research, coauthored with Wan-Chen Wang and Charles S. Chien.
Are we Approaching the End of Consumers’ Self Reporting Measurement? Human Computer
Interface Contributions, International Journal of Market Research, co-authored with Wan
Chen Wang and Charles S. Chien.
A Neural Network Approach for the Understanding of the Children’s Market, Journal of
Business Research, co-authored with Manuela Santos Silva and Tony Oktavian Haryanto.
Value Based Search and Key Attributes in Destination Selection: An Application of Neural
Networks, Tourism Management, co-authored with Maria Manuela Santo Silva, Tahir
Albayrak and Melten Caber.
Small Businesses and Retail Banking – a CRM Perspective Using SEM and Neural
Networks, European Journal of Marketing, co-authored with A Coelho, M Silva and S
Holanda.
Consumer Choice Criteria and the Use of DST-Dempster-Shafer Theory, Expert Systems
with Applications, co-authored with Malcolm J Beynon and Cleopatra Veloutsou.
Emotional Brands and the Social Role of Brands: A Neuroscience Study with FMRI, Journal
of Consumer Research, co-authored with P. Santos, D. Seixas and S. Brandão
The Calibrated Convergence Index (CCI) - A Measurement Tool for Multi-Context
Replicated Research, OMEGA, co-authored (lead author) Cleopatra Veloutsou and G. Ronald
Gilbert and G Zanakis.
Conference Proceedings Editorship
Managing Innovation in Services, Service Industries Management Research Unit Conference,
Cardiff 5-7 April 1993, co-edited (lead editor) with Richard Whipp, Emmanuel Ogbonna and
Robert Morgan
The Services - Manufacturing Divide: Synergies and Dilemmas, Service Industries
Management Research Unit Conference, Cardiff 25-26 September 1991, co-edited (lead
editor) with Richard Whipp and Emmanuel Ogbonna
Preparing Marketing for the New Millennium, Marketing Education Group (MEG) Annual
Conference, Cardiff Business School, 8-11 July (1991), co-edited with Nigel Piercy et al
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
38
Marketing Audit of the 80's, Marketing Education Group (MEG) Annual Conference,
Glasgow Business School, 11-14 July (1989), co-edited (lead editor) with Douglas T.
Brownlie and James W. Livingstone
Tourism Services Marketing: Advances in Theory and Practice (1986). Published by the
Academy of Marketing Science Special Conference Series, Vol II, co-edited with W Benoy
Joseph and Ivan R Vernon
Academic and Professional Conference Proceedings (refereed papers)
What If Future Never Comes?A Better Understanding about Future Anticipation,Brand
Personality and Autobiographical Memory,International Conference on Entrepreneurship
and Business Management(ICEBM),Untar,Entrepreneurship and Managing Business in
the Global Economy Challenge,Tarumanagara University,Jakarta,Indonesia,18-19
October,2012,co-authored with Yusepaldo Pasharibu and Jony Oktavian Haryanto.
Evolutions and Revolutions in Branding: Searching for Brand Meaning and Authenticity, 19th
International Conference on Recent Advances in Retailing and Services Science (EIRASS),
Vienna, Austria, July 9-12, 2012, co-authored with Ronald Ballantyne, Shirley Rate and Anne
Gammelgaard Jensen.
Product Longevity: Exploring the Success Factors in the Childrens Market in Indonesia, 2nd
Annual International Conference on Enterprise Marketing and Globalization (EMG) 2012, 7-8
May 2012, Bali, Indonesia, co-authored with Jony Oktavian Haryanto
Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature
,University of Economics and Business, April 27-29, 2011, Greece, co-authored with
Cleopatra Veloutsou.
Tackling the Cognitive Processes that underline Brands’ Assessments using Artificial Neural
Networks and Whole Brain fMRI Acquisitions, International Workshop on Pattern
Recognition in Neural Imaging, (PRNI), Seoul, South Korea, 16th – 19th May, 2011, coauthored with Jose’ Paulo Santos.
An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original
Branded Products and Purchased Intention, AMS World Marketing Congress, Academy of
Marketing Science, Oslo, Norway, 1 July, 2009, co-authored with Xuemei Bian.
Advanced Market Share Modelling Based on Markov Chains (2009), CONTEL 10th
International IEEE Conference, Zagreb, Croatia, 8-10 June, co-authored with Mladen Sokele
and Vlasta Hudek: 339-343.
Habeo Ergo Sum. Neural Correlates for Self-Concept Nourishing with Brands’ Symbolic
Meaning, special session at the 5th Thought Leaders International Conference on Brand
Management, Athens, Greece, 6-7 April 2009, co-authored with J P Santos, D Seixas and S
Brandão.
Habeo Ergo Sum. Neural Correlates for Self-Concept Nourishing with Brands’ Symbolic
Meaning, 38th EMAC Conference, May 26-29, 2009, Nantes, France, co-authored with J P
Santos, D Seixas and S Brandão.
The Effects of Consumers’ Perceptions on Purchase Intention Towards Counterfeit Luxury
Branded Products, 5th Thought Leaders International Conference on Brand Management, 6-7
April,2009, Athens, Greece, co-authored with Xuemei Bian.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
39
Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan
Research, Academy of Marketing Science Annual Conference, Vancouver, Canada, 28th-31st
May, 2008, co-authored with Wanchen Wang, Charles S Chien, Yun-Maw Cheng, TsangLong Pao, Yu-Te Chen and Jun-Heng Yeh.
Neural Correlates of Emotional and symbolic Brands’ Content, Conference on
Neuroeconomics, Copenhagen Business School, Denmark, 15-16 May, 2008, co-authored
with j Paulo Santos, Daniela Seixas and Sofia Brandao.
The Role of Product Involvement, Knowledge, and Perceptions in Explaining consumer
Purchase Behaviour of Counterfeits: Direct and Indirect Effects, Global Marketing
Conference, Shanghai, China, March, 2008, co-authored with Xuemei Bian.
An Examination of Effects of Consumers’ Perceptions on Purchase Intention Towards
Counterfeit Luxury Branded products, Thought Leaders International Conference on Brand
Management, University of Birmingham, England, April, 2008, co-authored with Xuemei
Bian and W Liu.
The Application of Fuzzy Time Series Models to Forecast Taiwan’s Tourism Demand,,
Taiwan Japan Symposium on Fuzzy Systems and Innovational Computing , 27 December,
2007, Taiwan, co-authored with K-H Huarng, Tiffany H-K, Yu and Yu-Chun Wang.
Which Factors Determine Formation of the Consideration Set in the ‘Context of NonDeceptive Counterfeiting? Though Leaders International Conference on Brand Management,
University of Birmingham, England, 24-25 April 2007, co-authored with Xuemei Bian.
The Marketing of Corporate Annual Reports: Assessing their Truth and Fairness. 36th EMAC
Annual Conference (European Marketing Academy), 22-25 May, Reykjavik, Iceland, 2007,
co-authored with Georgios T Tsiametti, Paulo Rita and Charles Chien.
Direct and Moderating Effects of Price Perceptions on a Store Brand Purchase: A Product
Level Exploratory Investigation, 36th EMAC Annual Conference (European Marketing
Academy), 22-25 May, Reykjavik, Iceland, 2007, co-authored with Filipe Coelho and Alicina
Teresa Ferreira.
Measuring Advertising Emotions Through Human-Computer Interaction: The Case of Slogan
Validator, The Operational Research Society (OR49) Annual Conference, 4-6 September,
2007, Edinburgh, Scotland, co-authored with Wan-Chen Wang and Deirdre Shaw.
Implicit Motivation and Outbound Tourism within the Context of Restricted Societies, 36th
EMAC Annual Conference (European Marketing Academy), 22-25 May, Reykjavik, Iceland,
2007, co-authored with Abdulraheem Alghamdi and Cleopatra Veloutsou.
Forecasting Taiwan’s Tourism Demand by Fuzzy Time Series, Academy of Marketing
Annual Conference, “Marketing Theory into Practice”, Kingston Business School, University
of Kingston, England, 3-6 July, 2007, co-authored with Kun-Huang Huarng, Tiffany H-K Yu
and Y-C Wang.
Tribal Brands Re-Addressing Brand Relationships, Thought Leaders International
Conference on Brand Management, University of Birmingham, England, 24-25 April, 2007,
co-authored with Cleopatra Veloutsou.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
40
Planning Process and Innovativeness as Antecedents to Performance of Bank Outlets,
EIRASS 2006 Annual Conference, Budapest, Hungary, July 9th – 12th, co-authored (lead
author) with Paulo Rita and Carlos Lucas de Freitas.
“Advances in Doctoral Research in Management (ADRM)”, EURAM Annual Conference
2006, Oslo, Norway, May 19th.
The Application of a Neural Network Based Fuzzy Time Series Model to Forecast Tourism
Demand in Taiwan, 2006, 35th European Marketing Academy (EMAC) Annual Conference,
Athens, Greece, May 23-26, co-authored with K. Huarng and Tiffany Hui-Kuang Yu
An Empirical Investigation of the Moderator Effect of the Relationship Between Satisfactory
Trust, Switching Costs on Loyalty in the UK Retail Banking Industry, 2006, 35th European
Marketing Academy (EMAC) Annual Conference, Athens, Greece, May 23-26, co-authored
with Dahlia El-Manstrly and Cleopatra Veloutsou.
Predictive Modelling through Neural Networks and OLS Regression: The Case of
Effectiveness of Retail Banking:, 2006, 35th European Marketing Academy (EMAC) Annual
Conference, Athens, Greece, May 23-26, Co-authored (lead author) with Paulo Rita and
Carlos Lucas de Freitas.
Strategic Diagnostics and Managerial Judgement: A Hybrid Knowledge-Based Approach,
British Computer Society SIG on Artificial Intelligence Annual Conference, December 1214, 2005, Peterhouse College, Cambridge, England, co-authored (lead author) with Paulo
Rita and Shuliang Li.
The Calibrated Convergence Index (CCI) – A Measurement Tool for Multi-Context
Replicated Research, 2005 Annual Conference of the European Marketing Academy
(EMAC), Bocconi University, Milan, Italy, May 26-28, co-authored (lead author) with
Cleopatra Veloutsou, G. Ronald Gilbert and Mark M. H. Goode.
An Empirical Study of Marketing Environment, Strategy, and Performance in Real Estate
Marketing Setting, 2005 Academy of Marketing Science Annual Conference, Tampa,
Florida, 25th-28th May, co-authored with Chih-Wen Wu and Charles S. Chien.
Modelling Determinants of Marketing Performance: Applications of Pooling Regression,
2004 Annual Conference of the Academy of Marketing Science (USA), the Fairpoint Hotel,
Vancouver, British Columbia, Canada, May 26-29, co-authored with Chih-Wen Wu and
Charles S Chien
Marketing Environment and Strategy as Determinants of Business Unit Performance: An
Empirical Study, 2004 Annual Conference of the Academy of Marketing Science (USA), the
Fairpoint Hotel, Vancouver, British Columbia, Canada, May 26-29, co-authored with ChihWen Wu and Charles S Chien
What Does Mercedes Have to Do With Aphex Twin? The Role of Music in TV Advertising,
3rd International Conference on Research in Advertising (ICORIA), June 6-8, 2004, Ekberg,
Oslo, Norway, co-authored with Georgios Effychiou
Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across
Cultures? (2004) 33rd European Marketing Academy (EMAC) Annual Conference, 18-21
May, Murcia, Spain, co-authored with Cleopatra Veloutsou, G Ronald Gilbert and Mark M
H Goode
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
41
A Multidimensional View of Competitiveness: Performance and Effectiveness, 24th Annual
International Conference, Strategic Management Society, October 31-November 3, 2004, San
Juan, Puerto Rico, USA, co-authored (lead author) with Paul A Phillips.
An Exposition of the Role of Considerations Sets in a DS/AHP Analysis of Consumer
Choice, 33rd European Marketing Academy (EMAC) Annual Conference, 18-21 May, 2004
Murcia, Spain, co-authored with Malcolm J Beynon
A Cross-Industry Comparison of Customer Satisfaction, World Marketing Congress, 2003,
Academy of Marketing Science, co-authored with G Ronald Gilbert, Mark M H Goode and
Cleopatra Veloutsou, Perth, Western Australia, June 11-14
Variable Precision Rough Set Theory, 9th International Conference on Recent Advances in
Retailing and Services Science (EIRASS), 16-19 August, 2002, Heidelberg, Germany, coauthored with Mark M H Goode, Malcolm Beynon and Helena Snee
The Patient Typology Model: A New Information Service, 9th International Conference on
Recent Advances in Retailing and Services Science, (EIRASS), 16-19 August, 2002,
Heidelberg, Germany, co-authored with Reinaldo Proença
Identifying Segments: Bayesian Estimation of a Mixture Model, Proceedings of the 8th
Recent Advances in Retailing and Services Science Conference, Vancouver, British
Columbia, 16-19 June, 2001, co-authored with Margarida Cardoso
Identifying Segments: Bayesian Estimation of a Mixture Model, “Rethinking European
Marketing”, Proceedings of the 30th European Marketing Academy (EMAC) Annual
Conference, Bergen, Norway, 8-11 May 2001, co-authored with Margarida Cordoso
Modelling Consumer Choice within the Retailing Sector, Proceedings of the 8th Recent
Advances In Retailing and Services Science Conference, Vancouver, British Columbia, 16-19
June, 2001, co-authored with Ronald Ballantyne
Predicting Consumers Satisfaction from Mobile Phones. Proceedings of the 8th Recent
Advances in Retailing and Services Science Conference, (EIRASS) Vancouver, British
Columbia, 16-19 June, 2001, co-authored with Mark Goode, Fiona Davies and A Jamal
An Analysis of Consumer Supermarket Shopping Behaviour, Proceedings of the 8th Recent
Advances in Retailing and Services Science Conference, Vancouver, British Columbia, 16-19
June, 2001, co-authored with Marke Goode, Fiona Davies and Emmanuel Ogbonna
External Contingencies and Internal Factors Affecting Relationship Marketing, Academy of
Marketing Annual Conference, July, Cardiff University, Cardiff, Wales, 2001, co-authored
with Charles Chien
Modelling Supermarket Patronage Using Multi-Nomial Logistic Regression, Proceedings of
the 29th EMAC Conference (European Marketing Academy). "Marketing in the New
Millennium", Rotterdam, Holland, 23-26 May 2000 : 138, co-authored (lead author) with
Graeme Hutcheson
Critical Factors in Consumer Supermarket Shopping Behaviour : A Neural Network
Approach, “Bridging the Divide”, Academy of Marketing Annual Conference, University of
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
42
Derby, England, 5-7 July 2000, co-authored with 'Fiona Davies', Mark Goode and Emmanuel
Ogbonna
The External Contingency and Internal Characteristics of Relationship Marketing, Academy
of Marketing Annual Conference, University of Derby, England, 5-7 July 2000, co-authored
with Charles Chien
Modelling Store Patronage Using Multi-Nomial Logistic Regression Models, 7th Recent
Advances in Retailing and Services Science Conference, July 7-10, 2000, Sintra, Portugal,
co-authored (lead author) with Graeme D Hutcheson : 112
The Impact of New Management Practices on the Competitiveness, Performance and
Effectiveness of Bank Branches : A Neural Network Analysis, 7th Recent Advances in
Retailing and Services Science Conference, July 7-10, 2000, Sintra, Portugal, co-authored
(lead author) with Paul A Phillips : 113
A Five Level Ordered Probit Model of Supermarket Shopping Behaviour by Different Age
Groups, 7th Recent Advances in Retailing and Services Science Conference, July 7-10, 2000,
Sintra, Portugal, co-authored with Mark Goode and Emmanuel Ogbonna : 62
A Two Country Neural Network Model to Preduct Consumer Satisfaction and Brand Loyalty
with CD Players, 7th Recent Advances in Retailing and Services Science Conference, July 710, 2000, Sintra, Portugal, co-authored with Mark Goode, Fiona Davies and L Jozsa : 63
Analysing attitudes to Direct Marketing through the Kohonen Self Organising Map, AMA
Winter Marketing Educators' Conference "Marketing in a Time of Great Change : Key Forces
Shaping Marketing in the 21st Century", “Marketing Theory and Applications, Vol 11, edited
by J P Workman and W Perreault, February 5-8, 2000, San Antonio, Texas, USA, coauthored with Bruce Curry, Fiona Davies, Martin Evans and Paul Phillips: 118-119
Modelling Supermarket Preference Using Structural Equation Models, Proceedings of the 6th
Recent Advances in Retailing and Services Science Conference, Las Croatas, Puerto Rico,
July 18-21, 1999: 77, co-authored (lead author) with Graeme Hutcheson
Marketing Strategy and Performance: A Neural Network Topology, Proceedings of the Ninth
Biennial World Marketing Congress on “Global Perspectives in Marketing for the 21 st
Century, vol IX, edited by Ajay K Manrai and H Lee Meadow, Qawra, Malta, June 2326,1999: 48, co-authored with Paul Phillips and Fiona Davies
The Characteristics of Relationship Marketing – In Pursuit of Structural Explanation, The
Ninth Biennal World Marketing Congress on “Global Perspectives: Marketing for the 21st
Century”, Qawra, Malta, June 23-26, 1999, co-authored with Charles S Chien
The Interactive Effects of Strategic Planning and Strategic Marketing Planning on Hotel
Performance: A Neural Network analysis, Proceedings of the 1998 annual Conference of the
Academy of Marketing, Sheffield Hallam University, 8-10 July: 402-406, co-authored with
Paul Phillips and Fiona Davies
Measuring Preferred Store Satisfaction Using Consumer choice Criteria as a Mediating
Factor, Proceedings of the 1998 Annual Conference of the Academy of Marketing
Proceedings of the 1998 Annual Conference of the Academy of Marketing, Sheffield Hallam
University, 8-10 July: 396-401
A Multiloc Based Tabu Search Algorithm for Site Location, Proceedings of the 27th European
Marketing Academy Conference - “Marketing Research and Practice”, edited by Per
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
43
Andersson, Stockholm, Sweden, 20-23 May 1998:
Hurley
165-173, co-authored with Stephen
Intertemporal Price Discrimination:
A Synthesis from Economics and Marketing,
Proceedings of the 27th European Marketing Academy Conference - “Marketing Research and
Practice”, edited by Per Andersson, Stockholm, Sweden, 20-23 May 1998: 443-461, coauthored with James Wilson and Jorge Cerveira Pinto
A Knowledge Based System to Predict Consumer Purchase Behaviour, ANZMEC
Conference, Melbourne, Victoria, Australia, December 1-3, co-authored with Paula Tidwell,
W Marks, A Chapman, R Williams, C Tran-Cong and M Horsfield
Comparing Simulated Annealing and Local Steepest Ascent for Designing Sales Territories
in Marketing Without Borders, Proceedings of the 31st Annual Conference of the Academy of
Marketing, Manchester, England, 8-10 July 1997: 1591-1592, co-authored with Stephen
Hurley
A Dialogue Between Relationship Marketing and Business Performance - A Proposed Model
of Networking Efforts and the Consequence, Proceedings of the 8th Biennial World
Marketing Congress 1997, Kuala Lumpur, Malaysia, 24-27 June, co-authored with Charles S
Chien
Gender Differences in Consumers’ Overall Satisfaction and Attitudes to Supermarket
Shopping, 4th International Conference on Recent Advances in Retailing and Services
Science, Scottsdale, Arizona, June30-July 3, 1997, co-authored with Mark Goode, Emmanuel
Ogbonna and Gerald Harbour: 31
Female Role Portrayal and Role Orientation: Is Congruency Needed for Advertisement
Effectiveness?, European Marketing Academy Annual Conference, Warwick, England, 20-23
May 1997, co-authored with Sonia Cruz, Maria Jose Miquel and Jorge Cerveira Pinto
Sales Territory Optimisation: A Comparison of Simulated Annealing and Local Steepest
Ascent, Proceedings of the Academy of Marketing Science Annual Conference, Coral
Gables, Florida, 28-31 May, 1997, co-authored with Stephen Hurley: 282
The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in
the Hospitality Sector, Proceedings of the Academy of Marketing Science Annual
Conference, Coral Gables, Florida, 28-31 May, 1997, co-authored with Paul Phillips
The Patient Typology Model, European Marketing Academy Annual Conference, Warwick,
England, 20-23 May, 1997, co-authored with Reinaldo Proenca
Travel and Tourism: The Next Twenty Years, Second Gatton International WorkshopLeisure in the 21st Century - Challenges and Opportunities, University of Queensland,
Australia, 3-4 October, 1996, co-authored with Stephen F Witt; 149-155
The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness in the
Hospitality Sector, 9th UK Services Marketing Workshop, University of Stirling, Scotland,
20-22 November 1996, co-authored with Paul Phillips
Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and
Automated Banking, 9th UK Services Marketing Workshop, University of Stirling, Scotland,
20-22 November 1996
Optimization in Tourism Marketing Using Genetics-Based Search, TTRA ‘96 - Travel and
Tourism Research Association, 27th Annual Conference “It’s Showtime for Tourism: New
Products, Markets and Technologies, Las Vegas, Nevada, June 16-19, 1996, co-authored with
Stephen Hurley and Stephen F Witt
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
44
Dissection of Customer Retention and Business Performance through Customer Linking, in
“2021 - A Visition for the Next 25 years”, Marketing Education Group (MEG) Annual
Conference 1996, Glasgow, Scotland, 9-12 July,:58, co-authored with Charles S Chien
The Use of Ordered Probability Models to Estimate Overall Satisfaction Derived from
ATMs, III CIRASS/EIRASS International Conference on Retailing and Services Science,
Telfs/ Buchen, Austria, 22-25 June, 1996, co-authored with Mark Goode:65
Modelling Consumer Satisfaction with ATMs: Comparing a Neural Network to a LISREL
Model, III CIRASS/EIRASS International Conference on Retailing and Services Science,
Telfs/Buchen, Austria, 22-25 June, 1996, co-authored (lead author) with Fiona Davies, Bruce
Curry and Mark Goode:134
Neural Networks and Site Location Modelling, III CIRASS/EIRASS International
Conference on Retailing and Services Science, Telfs/Buchen, Austria, 22-25 June, 1996, coauthored with Bruce Curry:39
Statistical Modelling of Consumer Satisfaction: A Comparison of Neural Networks and
LISREL, American Marketing Association (AMA) Winter Educators Conference, South
Carolina, USA, 1996: 51, co-authored with Mark Goode, Bruce Curry and Fiona Davies
A Genetic Algorithm for Site Location Decisions, IN “2021 - A Vision for the Next 25
Years” Marketing Education Group (MEG)
Annual
Conference 1996, Glasgow,
Scotland, July, co-authored with Stephen Hurley
Strategic Marketing Management: the Case of Islamic Banks III CIRASS/EIRASS
International Conference on Retailing and Services Science, Telfs/Buchen, Austria, June 2225, 1996, co-authored with Kamal Naser:138
Forecasting New Destination Visitor Arrivals: A Diffusion Model Approach, Second
International Conference on Tourism in Indo-China: Opportunities for Investment,
Development and Marketing, edited by Kaye Chon, Ho Chi Minn City, Vietnam, 25-27 April
1996, co-authored (lead author) with Stephen F Witt:180-183
Predicting Consumer Satisfaction: The case of CD Players Using Ordered Probit Models in
Making Marketing Work, edited by D Jobber et al, Marketing Education Group 1995
Conference, Vol. I: 331-340, July 5-7, co-authored with Mark Goode
A Computer-Aided Approach to Investment Decisions in “Revitalising Organisations - the
Academic Contribution”, British Academy of Management Annual Conference, Sheffield,
England, 11-13 September 1995, 592-593, co-authored with Mark Goode Helena R Snee
The Measurement of Product Satisfaction and Brand Loyalty for Cars Using Lisrel, in
“Revitalising Organisations - the Academic Contribution”, British Academy of Management
Annual Conference, Sheffield, England, 11-13 September 1995, 152-165, co-authored with
Mark Goode
ATMs: Linking Consumer Perceptions and Behaviour - A Neural network Approach in
Making Marketing Work, edited by D Jobber et al, Marketing Education Group 1995
Conference, Vol. I: 202-210, July 5-7, co-authored with Fiona Davies and Bruce Curry
The Use of Neural Networks in Consumer Behaviour Analysis: An Application to Car
Buyers, 1995 World Marketing Congress, edited by K Grant and I Walker, Vol. III: 1173,
Melbourne, Australia, 2-5 July, co-authored (lead author) with Fiona Davies and Bruce Curry
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Luiz A M Moutinho
Curriculum Vitae
45
Enhancing the Measurement of Brand Value with Scanner Data, 1995 Seventh Bi-Annual
World Marketing Congress, edited by K Grant and I Walker, Vol. II: 852-859, Melbourne,
Australia, 2-5 July, co-authored with Nelson M Stephens and Stephen Hurley
A Simulated Annealing Algorithm for Sales Territory Alignment, in Marketing Today and for
the 21st Century Proceedings of the 24th European Marketing Academy Annual Conference
1995, edited by Michelle Bergadaa, Vol. I, 811-830, Paris, France, May 16-19, co-authored
(lead author) with Stephen Hurley and Nelson M Stephens
The Measurement of Overall Satisfaction and Use of Services for ATMs using Lisrel, II
International Conference on Recent Advances in Retailing and Services Science, Broadbeach,
Gold Coast, Australia, July 11-14, 1995, co-authored (lead author) with Mark Goode: 62
Estimating Consumer Satisfaction: OLS versus Ordered Probability Models, 1995 7th BiAnnual World Marketing Congress, edited by K Grant and I Walker, Vol. II: 10102-10106,
Melbourne, Australia, 2-5 July, co-authored with Michael J Peel and Mark Goode
The Effects of Consumers Age on Overall Satisfaction: An Application to Financial Services
in Marketing. Unity in Diversity, edited by Jim Bell et al., Marketing Education Group
(MEG) Annual Conference 1994, co-authored with Mark Goode, Volume: 426-436
A Simulated Annealing Algorithm for Sales Territory Design, in Enhancing Knowledge
Development in Marketing, American Marketing Association, Summer Educators
Conference, Vol 5, San Francisco, USA, August, 1994, co-authored (lead author) with
Nelson M Stephens and Stephen Hurley: 240-241
Applying Genetic Algorithms to Problems in Marketing, Proceedings of the 23rd European
Marketing Academy Annual Conference 1994: 451-468, May, Maastricht, Holland, coauthored with Stephen Hurley and Nelson M. Stephens
Gender Effects to the Formation of Overall Product Satisfaction for Cars: A Multivariate
Approach in Marketing: Unity in Diversity, edited by Jim Bell et al., Marketing Education
Group (MEG) Annual Conference 1994, co-authored (lead author) with Mark Goode:
Volume 2: 719-728
Approximate Algorithms for Marketing Management Problems in Marketing: Unity in
Diversity, edited by Jim Bell et al., Volume 2:522-531. Proceedings of the Marketing
Education Group (MEG) Annual Conference 1994, Coleraine, co-authored with Stephen
Hurley and Nelson M. Stephens
Solving Optimisation Problems in Marketing Using Tabu Search, Academy of Marketing
Science Annual Conference 1994, Nashville, Tennessee, USA, June, co-authored with
Nelson M. Stephens and Stephen Hurley: 356
Perceptions of Key Management Contribution Factors to the Future Development of the
Hotel Industry: A Comparative Analysis of British/Irish and Spanish Samples, in Proceedings
of VIth Bi-Annual International Conference, World Marketing Congress, Academy of
Marketing Science, edited by, M. Joseph Sirgy, Kenneth D. Bahin and Tunc Erem, Istanbul,
Turkey, July 15 - 19, 1993, Vol. VI: 125-130 co-authored (lead author) with, S. Peris, E.
Bigne and P. McDonagh
Modelling Site Location Decisions in Tourism, in Proceedings of the VIth Bi-Annual
International Conference, World Marketing Congress, Academy of Marketing Science, edited
by M. Joseph Sirgy, Kenneth D. Bahn, and Tunc Erem, Istanbul, Turkey, July 15 - 19, 1993,
Vol. VI: 120-124, co-authored (lead author), with Bruce Curry
Consumer Perceptions of ATMS: An Application of Neural Networks, in Marketing for the
New Europe; Dealing with Complexity, Proceedings of the 22nd European Marketing
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Luiz A M Moutinho
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46
Academy Annual Conference, edited by J. Chias and J. Sureda, 1993, Vol. II, 975-1000,
Barcelona, Spain, co-authored (lead author) with Bruce Curry
BANKSTRAT: A Strategic Marketing Expert System for Retail Banking, in Marketing for
the New Europe; Dealing with Complexity, Proceedings of the 22nd European Marketing
Academy Annual Conference, edited by J. Chias and J. Sureda, 1993, Vol. II, 1001-1020,
Barcelona, Spain, co-authored (lead author) with Bruce Curry and Fiona Davies
Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli, in
Emerging Issues in Marketing, Proceedings of Marketing Education Group Annual
Conference, edited by John Saunders et al; 1993, Vol, I, 188-199, Loughborough, England,
co-authored with Bruce Curry
Modelling the Allocation of National Tourist Offices Promotional Budget to International
Markets using a Knowledge-Based System, in "Marketing in the New Europe and Beyond",
edited by Jeryl Whitelock et al., at the Marketing Education Group (MEG) Annual
Conference 6-8 July 1992, Salford University: 705-722, co-authored with Paulo Rita
Intelligent Computer Models for Marketing Decisions, Proceedings of the First International
Federation of Scholarly Associations of Management (IFSAM) Conference, September 7-9th
1992, Tokyo, Japan: 47-50, co-authored with Bruce Curry
Canadian Hoteliers and their concerns towards Environmental Issues, The Fourth Quality of
Life/Marketing Conference, Academy of Marketing Science, 19-22nd November 1992,
Washington D.C.: 167-173, co-authored with Shenliang Deng and Chris Ryan
Management Perspectives on Expert Systems: Empirical Tests of the COMSTRAT Model, in
"Marketing for Europe-Marketing for the future, edited by Klaus Grunert and Dorthe
Fuglede, Proceedings of the 21st European Marketing Academy Annual Conference, May 2629, Aarhus, Denmark, 1992: 195-208, co-authored with Bruce Curry and Fiona Davies
The Stratlogic Approach to the Analysis of Competitive Position, in "Developments in
Marketing Science", Vol. XV (1992): 492-497 edited by Victoria L. Crittenden, Proceedings
of the Annual Conference of the Academy of Marketing Science, San Diego, California,
April 22-25, co-authored (lead-author) with Douglas T. Brownlie
Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs,
paper presented to the 2nd International Marketing Conference, Veszprem, Hungary, June 810, 1992
Marketing Effectiveness Index (MEI) - A Tool for Strategic Marketing, in "Developments in
Marketing Science" Vol. XV (1992): 480-485 edited by Victoria L. Crittenden, Proceedings
of the Annual Conference of the Academy of Marketing Science, San Diego, California,
April 22-25, co-authored with Arthur Meidan and R. S. Chan
The COMSTRAT Model: Development of An Expert System in Strategic Marketing, in
"Developments in Marketing Science" Vol. XV (1992): 498-502, edited by Victoria L.
Crittenden, Proceedings of the Annual Conference of the Academy of Marketing Science,
San Diego, California, April 22-25, co-authored (lead author) with Bruce Curry and Fiona
Davies
The Canadian Hotel Industry: Their Concerns and Attitudes, paper presented to the New
Horizons in Tourism and Hospitality Education, Training and Research Conference, Calgary,
July 2-5, 1991: 463-473, co-authored with Shengliang Deng and Chris Ryan
Artificial Intelligence in Marketing: An Application to Strategic Analysis in "Enhancing
Knowledge Development in Marketing", edited by Mary C. Gilly et al., American Marketing
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Luiz A M Moutinho
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47
Association Summer Educators Conference San Diego, California, August, 17-20, 1991, Vol.
2: 398-404, co-authored with Bruce Curry
Modelling the Environmental Aspects of Tourism in "Marketing thought around the World",
paper presented to the 20th European Marketing Academy Annual Conference, 21-23 May,
Dublin, Ireland, 1991, Vol. 4 1356-1375, co-authored with Bruce Curry
Canadian Hoteliers and their Attitudes towards Environmental Issues, Proceedings of the
British Association of Canadian Studies Conference, Nottingham University, April 12-14,
1991, co-authored with Shengliang Deng and Chris Ryan
Expert Systems and Marketing Strategy: An Application to Site Location Decisions in
"Marketing Theory Applications", edited by Terry L. Childers et al., American Marketing
Association Educators' Winter Conference, Orlando, Florida, February 23-26, 1991: 256-262,
co-authored with Bruce Curry
Travel Agents Attitudes towards Automation and the Delivery of Service, paper presented at
the Australian and New Zealand Association of Management Education (A.N.Z.A.M.E.),
Laurceston, Tasmania 3rd-6th December 1990: 308-313, co-authored with Rob Lawson, John
Guthrie, Shengliang Deng and Fred Robins
Expert Systems for Site Location Decisions, in "Recent Developments in Marketing", edited
by Alistair Pendlebury and Trevor Watkins, at the Marketing Education Group (MEG)
Annual Conference, Oxford Polytechnic, July 16-19, 1990, Vol. 1: 254-275, co-authored with
Bruce Curry
Analysis of Consumer Pre-and Post-Purchase Behaviour through the Measurement of
Expectations, Use Experience and Satisfaction, in "Recent Developments in Marketing",
edited by Alistair Pendlebury and Trevor Watkins, at the Marketing Education Group (MEG)
Annual Conference, Oxford Polytechnic, July 16-19, 1990, Vol. III: 995-1013, co-authored
(lead author) with Martin Evans
Compositex: An Expert System for Strategic Competitive Positioning, in "Recent
Developments in Marketing", edited by Alistair Pendlebury and Trevor Watkins, at the
Marketing Education Group (MEG) Annual Conference, Oxford Polytechnic, July 16-19
1990, Vol. III: 1167-1196, Co-authored with Paulo Rita
Developing Computer Exercises and Simulations in Marketing or How to Boost Student
Motivation, in "Recent Developments in Marketing", edited by Alistair Pendlebury and
Trevor Watkins, at the Marketing Education Group (MEG) Annual Conference, July 16-19,
Oxford Polytechnic, England, Vol. III: 1014-1033, co-authored (lead author) with Robert
Paton. 1990
Success and Growth in the Hotel Sector: A Pilot Study, in "Recent Developments in
Marketing", edited by Alistair Pendlebury and Trevor Watkins, at the Marketing Education
Group (MEG) Annual Conference, July 16-19, 1990, Oxford Polytechnic, England, Vol. I:
424-444, co-authored with Martin Evans and Pierre McDonagh
Strategy and Positioning for International Hospitality Markets, Proceedings of the Second
International Conference on Strategic Developments for the 1990's, Dorset Institute, Poole, 34 May, 1990 Vol. I : 81-90, co-authored with Richard Teare
The New Functions of Branch Managers: A Preliminary Investigation, European Marketing
Academy Nineteenth Annual Conference, Insbruck, Austria, May 22-25, 1990, Vol. II: 15511562, co-authored (lead author) with Arthur Meidan
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48
Accuracy Considerations in Tourism Forecasting, The Fourth Bi-Annual World Marketing
Congress, Academy of Marketing Science (USA), edited by William Lazer et al., Vol IV, pg
317-322, Singapore, July 16th-19th 1989, co-authored (lead author) with Stephen F. Witt
Hotel Marketing Strategies for 1992: Uniqueness or Me-Tooism? World Recreation and
Leisure Association (WRLA) International Conference on the Social and Economic Impact
of Developments in Leisure, University of Groningen, Nieuweschans, Holland, May 31st June 3rd 1989
Site Selection Analysis in Tourism: Selected Findings, in Developments in Marketing
Science, Vol. XII, Proceedings of the 13th Annual Conference of the Academy of Marketing
Science, eds. Jon M. Hawes and John Thanopoulos, Orlando, Florida, May 17-20, 1989: 560564, co-authored (lead author) with Robert Paton
Multidimensional Space Analysis of Current Customer Satisfaction with Bank Services,
(1989), in Marketing Thought and Practice in the 1990's, Vol. 1, Proceedings of the European
Marketing Academy (EMAC) Annual Conference, edited by George J. Avlonitis et al.,
Athens, Greece, April 18th - 21st, co-authored (lead author) with Douglas T. Brownlie: 513533
Probability Forecasting in Tourism: Degree of Accuracy and Cost Asymmetries (1988).
Proceedings of the Conference on Current Issues in Services Research. Dorset Institute,
Poole, England, November 24th - 25th: 1-11, co-authored (lead author) with Stephen F. Witt
Strategies of Tourism Destination Development: An Exploratory Investigation of the Role of
Small Business (1988). Proceedings of the Symposium on Marketing in the Tourism
Industry, Portoroz, Yugoslavia, October 5th - 7th
The Role of Small Business in Tourism Destination Development: An Exploratory Research
(1988). Proceedings of the Groningen-Reading International Research Workshop, University
of Groningen, Holland, October 3rd - 5th
Managing Market Share: An Interactive Approach (1988). Proceedings of the Marketing
Education (MEG) Annual Conference, Huddersfield, England, July 18th - 21st, Vol.2: 1 -21
Bank Customer Perception and Loyalty: An Attitudinal Research (1988). The European
Marketing Academy Annual Conference Proceedings, co-authored with Arthur Meidan,
Bradford, England. April 6th - 8th:472-493
Learning/Teaching Effectiveness of Marketing Simulation Games (1987).
PCs in
Management Teaching Conference Proceedings, Glasgow, Scotland, September 3rd - 4th
Migration of Ideas from Strategic Management to Marketing Management on the Subject of
Competition (1987). Marketing Education Group Conference Proceedings, Warwick
University, July 7th - 10th, (co-authored with Douglas T. Brownlie):305-320
Management Studies for All (1987), Proceedings of the SCED (Standing Conference on
Educational Development) National Conference on Course Development for Capability and
Learning for Effectiveness, Edinburgh, Scotland, May 21st - 22nd, co-authored with Reggie
von Zugbach de Sugg and Robert Paton
Stratlogic: A Competitive Management Approach (1987). Proceedings for the Business
Managers National Congress, sponsored by the Portuguese Management Association, Lisbon,
Portugal, May 6th - 8th
The Role of Budgeting in Planning, Implementing, and Monitoring Hotel Marketing
Strategies (1986). Proceedings of the Tourism Services Marketing: Advances in Theory and
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49
Practice Conference, Academy of Marketing Science, Cleveland, Ohio, September 24th 26th, Vol.II:201-216
Tourism Marketing and the Evolution of Tourist Demand Behaviour (1986). Proceedings of
the III Tourism National Congress, Povoa Do Varzim, Portugal, December 3rd - 7th
Strategic Planning Process for the Marketing Department (1985). Proceedings of the Second
World Marketing Congress, sponsored by the Academy of Marketing Science (AMS), USA
and the Marketing Education Group (MEG), UK, Stirling, Scotland, August 28th - 31st, Vol
I:348-357, co-authored with Z.S.Demirdjian
A Comparative Research on Consumer Behaviour Related to Tourism (1984) Proceedings for
the Conference on Consumer Psychology, sponsored by the American Psychological
Association, Honolulu, Hawaii, December 19th - 23rd:44-47
Marketing in the Army (1981). Proceedings of the Marketing Education Group (UK) Annual
Conference, Dublin, Ireland, 6-9 July, Vol.2: 607-636
The Manager and The Society (1981). Proceedings of the I Business Managers National
Meeting, sponsored by the Portuguese Management Association, Lisbon, Portugal, January
12th - 13th
Management Training Groups (1981). Proceedings of the I Conference on Education on
Business Administration, sponsored by the CIFAG Management Institute, Lisbon, Portugal,
February 23rd – 24th
MACAU...An Open "Ou Mun" (Door) for China? (1979). Proceedings of the IDEA DAYS
80 Conference, sponsored by the Finnish Marketing Association, Helsinki, Finland, 25-26
October
Training in Tourism Marketing in Portugal - A Growing Need (1979). Proceedings of the I
Meditour Conference, sponsored by the Tourism Association of the Mediterranean Countries,
Lisbon, Portugal, 20/25 February
The Development of Tourism and Hotel Marketing In Portugal (1978). Proceedings of the I
SINDHAT Conference, sponsored by the Hospitality Industry Workers Union, Troia,
Portugal, December
Selected Papers and Presentations at Conferences
Keynote Speaker on” HD Thinking and Meaningful Consumption-From the ten-speed
Economy and Speculative Economy to the Global Grid”, International Conference on
Entrepreneurship and Business Mqangement(ICEBM)-Entrepreneurship and Managing
Business in the Global Economy,Tarumanagara University,Jakarta,Indonesia,18-19
October,2012.
Keynote Speaker on” Future Trends in Society,Consumer Behaviour,Technology and
Futures Research Methodologies”,The International Seminar:Insight on the FuturePredicting Global Trends of Marketing System and Technology in Industries a.Prediction
on Market and Consumer Behaviour trends in the Next 2-10 years ahead b.Startegy to
Handle those consumers and Modelling Consumer Behaviour,Industrial Management
Research Group,Faculty of Industrial Technology,Institute of Technology
Bandung,Bandung,Indonesia,15th of October,2012.
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Luiz A M Moutinho
Curriculum Vitae
50
“Talking with Brands” Logos: Socially Relevant Meanings, Emotions and Neuroscience,
Language in Glasgow Workshop, University of Glasgow, 22nd January, 2011, co-authored
with J.P. Santos.
Presentation to the Media – A Business Breakfast on “Futurecast – a new trend for the
solution of the crisis through Market Sensing” (EIA), Union Club, Medellin, Colombia, 8 th of
March, 2011
Conference on “Case Applications to New Paradigms in Marketing – Examples of Marketing
Trends for the Future and the work for the Futurecast Lab, 10th of March, 2011, Medellin,
Colombia.
Gave two presentations “New Paradigms, collapses and the through of disillusionment in the
Banking Industry – from Intelligent Solutions Visible Banking and Micro-banking to the New
Frugality, Consumer Maturalism and Social Business Design” and “The shape of things to
come in Retail Banking – from the “Like Button”, Brand Destination Flash, E-dentity
Disorder and Socialytic Apps to Blended Reality, De-toxing and Sense and Respond
Marketing” to Executives of the Marketing Department, BPI Bank, Lisbon, Portugal, 14th
January, 2011.
Strategic Brainstorming on Business Education, Research and Industry Partnerships,
Teaching and Programme Innovation, to Programme Convenors, University of Glasgow,
Adam Smith Business School, 19th of November, 2010, Glasgow, Scotland.
Special Seminar on “MBA (More Boring Ambiguity) – from Cryogenics to Resurrection”,
University of Glasgow, Adam Smith Business School, 11th of December, 2011, Glasgow,
Scotland.
Gave a seminar on “New Paradigms, Collapses and the through of Disillusionment in the
Banking Industry, from Intelligent Solutions, Visible Banking and Micro-Banking to the New
Frugality, Consumer Naturalism and Social Business Design”, Caixa Geral De DEPOSITOS
Bank, 9th January, 2012.
Gave the opening address at the International Conference of Enterprise, Business and
Management (ICEBM), Tarumanagara University, Jakarta, Indonesia, 18-19 October, 2012.
Gave two presentations on “New Strategic Thinking in Marketing – from the “New Normal”,
Structural Breaks and Toxic Effects to the Participation Economy, Strategic Agility and the
Performance Prism” and “the Marketing Performance Rhyme – from Profit Pools, FutureValue Premiums and Predictive Dashboards to…..Share of Need Models and StakeholderValue Driven Metrics” to CEOs and Marketing Managers of the Bancolombia Group (the
largest economic group in Colombia), Grupo Economico De Antioquia – GEA, 3rd – 4th of
November, 2010, Medellin, Colombia.
Ran two Executives courses on “Entrepreneurship and Innovation in Mass Media” for
Marketing Communication and Media Executives, Golden Academy for Training and
Education (GATE), Bucharest, Romania, 14-17 of November, 2011.
Keynote Speaker on “Beyond the Crisis – the Upside of Down Times”, Managers
Conference, SONAE, Maia, Porto, Portugal, 16th of June, 2011.
Keynote Speaker on “A Break from the Past….Just back from the Future” at the Enterprise
Marketing and Gloablisation Conference 2012 and at the 2nd Annual International Conference
and Business Strategy and Organisational Behaviour (BizStrategy 2012), 7-8 May, 2012,
Bali, Indonesia.
Keynote Speaker on “Marketing with Meaning Relevance to Society and the Role of
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51
Marketing Futurecast Labs”, Member of a panel discussion on “Reducing the Gap between
Reality and Expectation of an Emerging Country” and Keynote Speaker on a special session
for the Destiny Group on “Future Trends in Marketing”, World Marketing Summit, Dhaka,
Bangladesh, 1-3 March, 2012.
Ran two Executive courses on “Beyond the Crisis, Social Media and Strategic Thinking in
Marketing”, for Marketing Communication and Media Executives, Golden Academy for
Training and Education (GATE), Bucharest, Romania, 21-24 of February, 2012.
Keynote Speaker on “Futurecast on Tourism Destinations – Vision, Paradigm Shifts and
Scenarios: Capturing Peoples Emotional Authenticity through UPOD2 … From Loco Over
Local to Augmented Reality”, 14th International Congress of Tourism – University and
Organisation, the Differentiation and Segmented of Markets for Tourism Destinations, 13th –
15th April 2011, Castellon de la Plana, Spain, University Jaume I
Keynote speaker on “Futurecast, Creative Realism and Open Fashion – from Falling,
Coolhunting, Innovation Insanity and Sustain…agility to Clothing Libraries, Computational
Clothing and Touch Sensitive Clothing, Global Fashion: Creative and Innovative Contexts
Conference, CEPESE, University of Porto, Portugal, 11-13 of ‘November’, 2010.
Keynote Speaker on “Beyond the Crisis – the Upside of Down Times: From the “Sea of
Sameness”, and anywhere consumer, the future buzz and social graphs to Meaningful
Marketing and Marketing without Marketing”. SAS FORUM. Lisbon, Portugal, 9th
November, 2010.
Keynote Speaker on “Vision, Signalling and Strategy in Tourism – the of the “OR”,
Disciplinary Monotony and Futures Research, I Tourism International Conference – Policies
and Strategies and Strategies – INTERTUR, ISMAI, Maia, Portugal, 24th – 26th November,
2010.
Run a two-day seminar on Strategic Planning in Marketing, New Metrics and New Trends in
Marketing Communication, Dr Reddy’s Pharmaceutical Company, India, Hyderabad, India,
26-27 August 2010.
Member of Meet the Editors Panel organised by Emerald, Academy of Marketing
Conference, University of Coventry, England, July, 2010.
Special Session on the Marketing Futurecast Lab and Neuroscience in Marketing, with J P
Santos, Academy of Marketing Annual Conference, Coventry, July 2010,
Keynote Speaker at Dinner Debate on Future Trends in Tourism Marketing, 27 May, 2010,
Porto, Portugal, University of Porto Business School.
Special Session on the Marketing Futurecast Lab and Neuroscience in Marketing, with Nuno
Teixeira and J P Santos, International Marketing Trends Conference, Venice, Italy, January
2010.
Keynote Speaker on “ La Belle du Jour-New Service Epistemes and Reordering
Knowledge,Theory or Effects Application?Is Futures Research Advancing Intelligibility?2nd
Biennal International Conference on Services Marketing(BIC),Aristotle University of
Thessaloniki and University of Macedonia,Thessaloniki,Greece,4-6 November,2009.
Keynote Speaker on Future Trends in Marketing at the European Marketing Confederation
(EMC) Conference, Edinburgh, Scotland, 15 November 2009.
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52
Keynote Speaker on “Out(exiting customers …)standing(are no longer consumer hostages)
Customer Ex(disconnecting consumers)…perience in Adverse Times, Hellenic Customer
Service Institute Conference, Athens, Greece, 22 October 2009.
Member of Panel Discussion of Customer Service in the Crisis, Hellenic Customer Service
Institute Conference, Athens, Greece, 22 October 2009.
Poster Paper “Brands and the mirror neurons system”, with J P Santos, D. Seixas and S.
Brandão, 2009 NeuroPsychoEconomics Conference, Life & Brain Centre, University of
Bonn, Germany, October 5-6, 2009.
Run a Strategic Brainstorming for staff of the Faculty of Service Industries, University of
Bournemouth, England, September 2009.
Keynote Speaker on “From the Marketing Mirror into Plotting Tourism Marketing Futurecast
– Paradigm Shifts, Revolutionary Concepts and New Strategic Thinking”, at the 3rd Advances
in Tourism Marketing Conference, Bournemouth University, 6-9 September 2009.
Keynote Speaker on “Trends in Consumer (Mis)Behaviour” at the CONTEL Conference,
Zagreb, Croatia, 11 June 2009.
Guest Lecture on “Future Trends in Bank Marketing”, for Bank Managers, Uzbekistan
Bankers’ Association, MDIS University, Tashkent, Uzbekistan, 2 June 2009.
Guest Speaker on “Trends in Consumer (Mis)Behaviour and Customer Experience”, for the
top management of Auchan Supermarkets, Tomar, Portugal, 18 May 2009.
Guest Speaker on “Life Beyond Petrol ….. Carbohydrates vs Hydrocarbons! Premium Focus
Driving Forecourt Retailing. A Convergent Retail Future – from Speed Shopping and Top-up
Shopping to C-stores, for the top management of GALP – Petrol Company, Lisbon, Portugal,
16 April 2009.
Guest Speaker on “Human Sensing and Dissection of a Living Brand – Customer Centricity,
Emotional Values, Experience and … Commonsense Marketing”, for the top management of
Millennium BCP Bank, Lisbon Portugal, February 2009.
Speaker on “Cross-Boundary Marketing: Sensitivity to Global Convergence or Global
Individualism? New Market Dynamics and Business Ecosystems”, Henry Steward Talk
Series on “Exporting, International and Global Marketing Management”, edited by Stan
Paliwoda 2009.
Speaker on “The Branding and Marketing Communication Molecule – From the Branding
Circus and Brand Makeover onto Worthwhile Brands and Advertising Wisdom!” Marketing
Nightly Conversations”, ISCTE Business School, University of Lisbon, Portugal, 2008.
Strategic Brainstorming on Business Education, Research and Industry Partnerships, Dean’s
Group, Faculty of Economics and Business Administration, University of La Laguna,
Tenerife, Spain, 18 December 2008.
Guest Speaker on “Future Trends in Customer Service”, Hellenic Customer Service
Association, Athens, Greece, December 2008
Masterclass on “Futurecasting New Models of Consumption and Sustainable Retailing:
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Luiz A M Moutinho
Curriculum Vitae
53
From Prosumption to Precision Shopping and Multisensory Stores …. But … it is all about
TRUST! 1st Responsive Retailing Forum, Fundacao Dom Cabral, Sao Paulo, Brazil, 27
November, 2008.
Keynote Speaker on “Tourism Destination Branding, Alchemy or Paradise?” at SideManavgat Tourism Conference, Side-Manavgat, Turkey, 19 November 2008.
Guest Speaker on “Futurecast in Consumer (Mis)behaviour” Conference on the Star Trek
Network, FIL, Lisbon, Portugal, 29 October 2008.
Guest speaker on “Futurecasting Consumer Behaviour and Retail Landscapes: from
Consumer Emulation and Application Economy to Attentive Environments, Connecting for
Growth, Clydesdale Bank, 23 October 2008.
Seminar on Future Trends in Marketing, MBA, MDIS, Singapore, 17 October 2008.
Poster on “Looking Inside Brains for the Emotional Content and for the Social Relevant
Meaning Evoked by Brands “Cognitive Neuroscience School, University of Oxford, Oxford,
England, 29th September-2nd October, 2008, co-authored with J P Santos, Sofia Brandao and
Daniela Seixas.
Guest speaker presentation on “Futurecasting Consumer Behaviour and Retail Landscapes:
from Consumer Evaluation and the Application Economy to Attentive Environments and
Repurposing” to Unilever, 12th September, 2008, Povoa de Santa Iria, Portugal.
Guest Speaker at The British Academy of Management (BAM) Annual Conference, for the
SIG “Marketing and Retail” on Futurecasting Consumer Behaviour and Retail Landscapes:
from Consumer Emulation and the Application Economy to Attentive Environments and
Repurposing, 10th September, 2008.
Taught a 2-day course on ~”Future Trends in Marketing” – Trends in Consumer
(Mis)Behaviour and the Branding and Marketing Molecule – From the Branding circus and
Brand Makeover onto worthwhile Brands and Advertising Wisdom, Summer School on
Advanced Marketing, University of Bari, Nova Yardinia, Taranto, Italy, 31st August-1st
September, 2008.
Guest lecture on “The Branding and Marketing Molecule - from the Branding circus and
Brand Makeover onto Worthwhile Brands and Advertising Wisdom!”, Escuela de Ingenieria
de Antioquia University, Medellin, Colombia, 24th July, 2008.
Taught a 2-week course on “Marketing Futurecast” at the International Summer School of the
School of Management the University of Los Andes, Bogota, Colombia, 14th-25th July, 2008.
The Future of Marketing of Services – Dissection of the Paradigm and Disruption of
Knowledge, staff research seminar, School of Management, University of Los Andes,
Bogota, Colombia, 23rd July, 2008.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnership at
the School of Management, University of Los Andes, Bogota, Colombia, 23rd July, 2008.
Guest lecture on “New Strategic Thinking in Marketing in a Global Economy”, Executive
MBA, School of Management, University of Los Andes, Bogota, Colombia, 17th July, 2008.
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Luiz A M Moutinho
Curriculum Vitae
54
Taught a 3-day course on “Statistical Modelling for Management” for PhD students, ISCTE
Business School, Lisbon, Portugal, 8th-10th July, 2008, with Dr Graeme D Hutcheson.
Guest Speaker Presentation on “Futurecast in Airport Marketing – From Lifestream,
IDEAGORAS and AIRPORT Monkeys to total Motion and Aerotropolis: A Transition
Playbook, Portuguese Airports Authority – ANA Conference, 28th June, 2008, Ericeira,
Portugal.
Taught a 2-day Postgraduate course on “Tourism Futurecast and Strategy” Faculty of
Economics, University of Porto, Portugal, 6th-7th June 2008.
Guest Lecture on “A Strategic Thinking Scan of Marketing Neurons – From Lilliput Land,
Atomization, Proximity Marketing and Frag-Vergence to Oxymorons, Placecasting and
Beaconvertising… Above All, Consumer-Generated Marketing (CGM)! For the international
MBA Programme, University of Valencia, Valencia, Spain, 21st May 2008.
Keynote Speaker on “The Branding and Marketing Communication Molecule”, Chair Air
Nostrum Conference, University of Valencia, Valencia, Spain, 20th May, 2008.
Keynote speaker on “The future Multioptional Consumer in Tourism and Contingency
Marketing – Market Sensing Emotional Design and “By Travellers for Travellers”, at the
Conference on “Tourism Marketing Dynamics – Creating and Emerging with Innovation”, 7th
May, 2008, Bournemouth University, England.
Keynote Speaker on “Brain Value, … Not Brand Value – from a Sledgehammer Approach to
the “Something” of a Brand …, Though Leaders International Conference on Brand
Management, University of Birmingham, England, April 2008.
Keynote Speaker on “Methodolatry and the Sanctuary of Scholarly Research in Tourism from
the Tyranny of the OR (as in Rigour + Relevance) and Research Vulnerability to the Role of
Futures Research, at the EIGTUR Conference, Federal University of Ouro Preto, Brazil, 25th29th March 2008.
Keynote Speaker on !”The Future Multioptional Consumer in Tourism and Contingency
Marketing – Market Sensing, Emotional Design and “By Travellers for Travellers” at the
EIGTUR Conference, Federal University of Ouro Preto, Brazil, 25th-29th March, 2008.
Member of the Discussion Panel of “Scholarly Research in Tourism - Trends and
Challenges”, at the EIGTUR Conference, Federal University of Ouro Preto, Brazil, 25th-29th
March, 2008.
Chairman of the Doctoral Colloquium at the EIGTUR Conference, Federal University of
Ouro Preto, Brazil, 25th-29th March, 2008.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnerships for
Academic Directors at Fundacao Dom Cabral, Nova Lima, Mina, Gerais, Brazil, 26th March
2008.
Guest presentation on “Trends in Consumer (Mis)Behaviour” for staff/faculty, Fundacao
Dom Cabral Business School, Nova Limo, Brazil, 26th March, 2008.
Chair of a Panel Discussion on “CRM: Business Value vs Ethical and Social Issues”, the
Globally Integrated Enterprise Seminar, 5th edition, IST, Technical University of Lisbon,
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Luiz A M Moutinho
Curriculum Vitae
55
Lisbon, Portugal, 12th March 2008.
The Branding and Marketing Communication Molecule – From the Branding Circus and
Brand Makeover onto Worthwhile Brands and Advertising Wisdom, “Connecting for
Growth” Seminar, Clydesdale Bank, Glasgow, Scotland, 26th February 2008.
Guest Lecture on “Trendonyms of Technology. Enabled Marketing Transformation –
Technowave, Attention Economy and Consumer Experience. 1st Postgraduate course on
Information Systems (POSI), Technical University of Lisbon, Portugal, 18th January, 2008.
Taught a 2-day seminar on “Phenomenonological on Ideographic Research: A Multiplicity of
Methods Applied to Scholarly Research in Management for PhD Students, ISCTE Business
School, Lisbon, Portugal, 15th-16th January, 2008.
Keynote Speaker on “The Future Multioptional Consumer in Tourism and Contingency
Marketing – Market Sensing, Emotional Design and “By Travellers for Travellers”, Tourism
International Congress of Leiria and the Oeste Region, ESTM, Peniche, Portugal, 22nd-23rd
November, 2007.
MBA (MIS) Class Lecture on “Trendonyms of Technology-Enabled Marketing
Transformation – Technowave, Attention Economy and Consumer Experience, Feng Chia
University, Taichung, Taiwan, 17th December, 2007.
Guest Lecture on “Research Design and Statistical Modelling, Masters in Public Finance,
Feng Chia university, Taichung, Taiwan, 17th December, 2007.
Two guest lectures on “A Strategic thinking Scan of Marketing Neurons – from Lilliput
Land, Atomization, Proximity Marketing and Frag-vergence to Oxymorons, Placecasting and
Beaconvertising … Above All, Consumer-Generated Marketing (CGM)!, Executive MBA,
Feng Chia University, Taichung, Taiwan, 15th December 2007.
Keynote Speaker on “Trendonyms of Technology-Enabled Marketing Transformation –
Technowave, Attention Economy and Consumer Experience, CS Management of Technology
2007 Annual Conference, Taichung, Taiwan, 14th-15th December, 2007.
Human Sensing and Dissection of a Living Brand – Customer Centricity, Emotional Values,
Experience and … Commonsense Marketing, “Connecting for Growth Seminar, Clydesdale
Bank, Glasgow, Scotland, November 2007.
Speaker on “Human Sensing and Dissection of a Living Brand – Customer Centricity,
Emotional Values, Experience and … Commonsense Marketing”, “Connecting for Growth”
Seminar, Clydesdale Bank, Glasgow, Scotland, 15th November 2007
Keynote Speaker on “The Branding and Marketing Communication Molecule – from the
Branding Circus and Brand Makeover onto Worthwhile Brands and Advertising Wisdom” at
The National Marketing Students Conference, ESEC, Coimbra, Portugal, 8th November,
2007.
Keynote Speech on “A Strategic Thinking Scan of Marketing Neurons – From Lilliput Land,
Atomization, Proximity Mk and Frag-vergence to Oxymorons, Placecasting and
Beaconvertising … Above All, Consumer-Generated Marketing (CGM)”, for
CENTROMARCA Conference – An Association of Multinationals involved in fast moving
goods (FMG) and branded products distribution, e.g., Philips, Unilever, L’Oreal, Nestlé,
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Luiz A M Moutinho
Curriculum Vitae
56
Proctor and Gamble, Coca-Cola, PepsiCo. BIC, Johnson and Johnson, Johnson Wax,
DANONE, Glaxo, Sara Lee, Henkel, Cadbury, Diageo, Kimberly-Clark, Kraft, Parmalat, Red
Bull, etc., Sintra, Portugal, 5th November 2007.
Course on “Consumer Behaviour” for the MBA Programme, University of Cyprus, Cyprus,
28th-31st October, and 1st, 18th-20th November, 2007.
Keynote speaker on “Operational Pharma Marketing – Tracking Market Dynamics: Turmoil,
Trends and Therapy (T£)”, at the Pharmaceutical Marketing Association Conference –
MARKINFAR, Lisbon, Portugal 19th October 2007.
Organiser, Chair, Discussion Panels member, and Keynote Speaker on “Publishing Solo,
Joint…, or Cross-Peer…!” at the Seminar on Publishing Doctoral Research, ISEG-Technical
University of Lisbon, Lisbon, Portugal, 17th October, 2007.
Keynote Speaker on “Human Sensing and Dissection of a living Brand – Customer
Centricity, Emotional Values, Experience and … Common Sense Marketing”, EDP (Energy
Company of Portugal Conference, September, 2007.
Co-organiser and Keynote Speaker on “Scholarly Research and the Future of Marketing of
Services – Dissection of the Paradigm and Disruption of Knowledge” at the “1st Biannual
International Conference on Strategic Developments in Services Marketing”, University of
the Aegean, Chios Island, Greece, 27th-29th September, 2007.
Speaker at the “Meet the Editors” session at the 1st Biannual International Conference on
Strategic Developments in Services Marketing”, University of the Aegean, Chios Island,
Greece, 27th September, 2007.
Trends in Marketing Research – From Live Data, VR Simulations and Individual Level Data
to Intelligent Data – Interpretation Agents, Mobile Consumer Tracking and Portable PlaceBased Research, …, But, above all, … Making Information Sense, Keynote Speaker, 12th
Annual Conference of APODEMO (the Portuguese Marketing Research and Opinion
Pollsters Association), 30 May 2007, CCB, Lisbon, Portugal.
Tourism Research Praxis – Indiscipline and Meaning-Making or An Evolutionary Platform
for Discovery? Keynote Speaker, International Conference Advances in Tourism Economics,
Instituto Piaget, Vila Nova de Sto. André, Portugal, 13-14 April, 2007.
Keynote Speaker on “Next Level Marketing … Beyond and About Time!” National
Marketing Student conference, Portuguese Association of Marketing Professionals (APPM),
Estoril, Portugal, October, 2006.
Examining Market Share Dynamics Modelling and Its Application to the Industry, IIR’S
Telecoms Market Forecasting Conference, September 25-28, 2006, Lisbon, Portugal, coauthored with Mladen Skokele.
Three Masterclass Lectures – “New Frontiers of Marketing: Dinners of Reflection” – GIEM,
ISCTE Business School, Lisbon, Portugal, February 16th, March 21st and April 4th, 2006.
- “Marketing But Not as We Know It – A New Process-Based Management Approach”
- “New Strategic Thinking in Marketing in a Global Economy”
- “Performics: New Performance Metrics in Marketing”
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Luiz A M Moutinho
Curriculum Vitae
57
Two Keynote Presentations on “Management but Not as We Know It” – A New ProcessBased Management Approach” and “New Strategic Thinking in Marketing in a Global
Economy” For 200 LACTOGAL Managers, Cascais, Portugal, February 9th 2006.
Enterprise Performics and Architecture – Achievement through Communicated Intelligence.
Keynote speaker at a conference organised by the ISG Management Institute, Microsoft and
the Portuguese Industrial Association (AERLiS). 11th July 2005, Oeiras Portugal.
The Marketing Ideation and Innovation Station: from INNO DNA and INNO NETS to
INNOStrat and INNOvantage, Keynote speaker APPM Annual Conference (Portuguese
Marketing Professionals Association), Lisbon, Portugal, 2004.
Strategic Learning and Action with Scenario Planning and Expert Systems, Keynote speaker,
Tourism Conference, Tourism Institute, Zagreb, Croatia, 2005.
B2B Beyond the Box – New, Intelligent Marketing and Sense + Respond Values, integrative
Marketing Managers Conference, Johnson and Johnson, Europe and Middle East Division,
Bucelas, Portugal, 2005.
Europe and Africa – Marketing with Reasoning – The Implication of Regional Integration on
Marketing. The European Experience and Lessons for Africa. Keynote speech, 2004 Annual
Marketing Conference, The National Institute of Marketing of Nigeria (NIWN), Gateway
Hotel, Abeokuta, Nigeria, 16 September 2004
Pure Management and Profitability coupled with Good Reasoning Delivers Performance,
Imobiliario Grupo Amorim Seminar, Estoril, Portugal, 21 May 2004.
Challenging the Industry – Consumer promiscuity? Or Vain Promises, Misconduct,
Unethical Practice and Lack of Integrity? The CACI Financial Services Conference 2004,
11 March Millennium Hotel, London, England
Mega Event – Measuring an Event Goodness-of-Fit and Value Added, XI Sociological Week,
Lusofona University, Lisbon, Portugal, 2 April, 2004.
PBM, PBM2 or Just CSM? Keynote presentation, European Summer School for Advanced
Management (ESSAM), 25 June 2004, Aarhus, Denmark
Telecom Market Trends, the i(nformation) Society and Telecom(nonsense) Marketing, 11
June 2003, keynote speaker at 7th International Academic Conference on CONTEL 2003,
Zagreb, Croatia
Competitive Foresight and the Challenges of New "Far Away" Tourism Destinations in
Question-Interdisciplinary Perspectives on Problems and Possibilities, 22nd June 2002. Niche
Tourism Conference, University of Glasgow, Crichton Campus, Dumfries, Scotland,
Crichton Tourism Research Centre
TDB – Tourism Destination Branding… Alchemy, Paradiso or Substance?
The
Internationalisation of Tourism Seminar, BTL 2002, 24th January 2002, Lisbon, Portugal
Neo-Marketing and Consumer Behaviour in a Changing Marketplace – Seeing the Unseen ...,
FEACO (European Federation of Management Consultants) Annual Conference 2002,
Management Consultancy in a Fast Changing World, Keynote speaker, 23rd May 2002,
Lisbon, Portugal
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Luiz A M Moutinho
Curriculum Vitae
58
Keynote Speaker on “The New Marketing and Consumer Behaviour in a Changing
Environment: Seeing the Unseen …”, 1st Wake-up with Marketing Business Breakfast,
Portuguese Marketing Managers Association (APM), 23rd May 2002, Lisbon, Portugal
Run a Seminar related to The Quinquennial Review of the Scottish Arts Council, Centre for
Cultural Policy Research, University of Glasgow, 9 April 2002
“Future Trends in Marketing “Seminar, IFOA, Reggio Emilia, Italy, 24 September 2002
Speaker on “Process Based Marketing Management” for Marketing Core.net – Grey Matter
Design (GMD), 2001
Marketing Futurecast – Unforeseen, Uncertain and Unheard, keynote speaker at The VI
Portuguese Marketing Congress – 2001. Marketing Odyssey, Portuguese Marketing
Managers Association, (APPM) 15th November, 2001, Lisbon Portugal.
New Corporate Marketing Orientations, Valencia Chamber of Commerce, 12th July 2001,
Valencia, Spain
Chair and Presentation, Second Seminar on International Trends in Tourism ISCTE,
Technical University of Lisbon, 30th May 2001, Lisbon, Portugal
Re-Discovering Satisfaction: A Strategic Approach to Research: Key Issues and Trends.
Guest Speaker Consumer Satisfaction Research in Tourism and Hospitality Conference,
Tourism Satisfaction Research Group – Oxford Centre for Tourism and Leisure Studies,
OCTALS, Oxford Brookes University, Headington Hill Hall, Oxford, England, 25 th
November 2000: 23-26
Strategic Challenges in Tourism at the Dawn of the New Millennium, 25th Anniversary of the
International School of Tourism Sciences of Rome, 25th-29th October, 2000, SIST, Rome,
Italy
Strategic Marketing Challenges in Tourism : A Futurecast Perspective, Hospitality and
Tourism Marketing Seminar, INDEG Business School, ISCTE - Technical University of
Lisbon, 31st May 2000, Lisbon, Portugal
Competitive Foresight and the Challenges of New Far Away Tourism Destinations (FATD),
European Congress of Tourism - "Tourism Policies and Regional Development, ESTIG, 1st –
2nd June 2000, Beja, Portugal
How Will Marketing Developments Affect the New Society? New Millennium Conferences,
Aveiro Town Hall, 15th January 2000, Aveiro, Portugal
Strategic Challenges in Tourism at the Dawn of the New Millennium, Tourism Week,
Lusofona University, Lisbon, Portugal, 11th November 1999
Marketing Slovenia Abroad, Keynote Lecture given at the Inaugural Ceremony, IEDC - Bled
School of Management, Bled, Slovenia, 7th January 2000
Marketing Slovenia Abroad, Seminar for Economic Counsellors at Diplomatic-Consular
Offices (DKP), Republic of Slovenia (RS). Center BRDO, Slovenia, October 25th–26t , 1999
Tourist Marketing: State of the Art, IV International Forum on Tourism in Benidorm. “The
New Challenges of Tourist Marketing”, 4th, 5th and 6th of November, 1998, Benidorm, Spain
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
59
Marketing – An Integrated Vision – TDM-Telecommunications, FL, Mozambique Seminar,
24th-25th August, 1998, Maputo, Mozambique
Information Intelligent Systems, Conference on the Importance of Information, AGILUS,
Espinho, Portugal, 4th–5th June 1998
The Dynamics of Marketing and Technology in the Future, Conference on “Marketing in the
Future”, Portuguese Marketing Society, Lisbon, Portugal, 5th November 1997
Seminars on Strategic Management in Tourism, IEDC-Bled School of Management, Bled and
Portorosz, Slovenia, and Istra, Croatia, 1997
New Trends in the Global Marketing Environment, Doctoral Seminar, University of
Valencia, Spain, 28th May 1996
New Trends in the Global Marketing Environment, Doctoral Seminar, University Jaume I,
Castellon de la Plana, Spain, 27th May 1996
The Customer and the Markets of the Future, “Target the World for Survival, Success, and
Profit”, The BLC International Keynote Seminar, 7th March 1996, Barbican Centre, London,
England
Future Developments in Tourism, Conference on Tourism in the Canary Islands: Challenges
of the 21st Century, Las Palmas, Gran Canaria, December 1995, co-authored (lead author)
with Stephen F Witt
How to Make Information Systems More Intelligent, keynote speech to the International Ö
GAF Symposium ‘95 (Austrian Society of Applied Research in Tourism) - the Austrian
Tourism Industry and the Information Highway Institute for Tourism and Leisure Studies,
Vienna University of Economics and Business Administration, 9th–13th, 6th November 1995,
Vienna, Austria
Future Trends in Marketing, Inaugural Lecture of the New Academic Year, IPAM, October
1995, Oporto, Portugal
The Market Place 1996-2000 and Beyond, Gloving Division, Pittards plc, Business
Conference, 17th August 1995, Combe Grove Manor, Bath, England
Future Developments in Tourism, Conference on Tourist Destination Development, Lapta,
Cyprus, March-April, 1995, co-authored (lead author) with Stephen F Witt
Organiser of the I Meeting of Directors of Doctoral Programmes in the UK, Cardiff, Wales,
23rd February 1995
Forecasting the Tourism Environment Using a Consensus Approach, Conference on Tourism
“Down Under” - Perceptions, Problems and Proposals, Massey University, New Zealand,
December, 1994, co-authored (lead author) with Stephen F Witt
Euromarketing: Research in Progress and Present Issues, Member of Discussion Panel,
Academy of Marketing Science Annual Conference, Nashville, Tennessee, 1-4 June, 1994
Marketing Strategies and New Developments, Conference organised by the Industrial
Association of Oporto, Portugal, 8 April 1994
Pursuing a Strategy of Non-Conformity in Quality, Image and Brand Management, 5th Forum
of the Small and Medium Enterprises - the Markets, Lisbon, Portugal, 8th April 1994, Chapter
IV: 31-38
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Luiz A M Moutinho
Curriculum Vitae
60
New Trends in Doctoral Research in Marketing, Doctoral Seminar, University of Valencia,
Spain, 28th March 1994
Tourism Marketing Strategies, Tourism Marketing Course of Cavanilles Foundation for
Higher Studies in Tourism, University of Alicante, Spain, 28th March 1994
New Trends in Bank Marketing, 2nd Seminar on Marketing of Financial Services, organised
by MARKTEST EXAME, Lisbon, Portugal, 27th January 1994
Future Trends in Tourism, Special Session on Strategic Issues in Tourism, IVth Bi-annual
World Marketing Congress, Academy of Marketing Science, Istanbul Turkey, 16th-19th July
1993
Health Care Marketing, presentation to Welsh Health Planning Forum, Bridgend. Wales, 10th
May 1993
Marketing Trends for the 1990's, Keynote Speech to the Industrial Association of Oporto,
(A.I.P.) Portugal 12th February 1993
Expert Systems in Marketing, MEG Regional Meeting, University of Glamorgan, 11th
November 1992
The Future in Tourism: An Expert Opinion Analysis, Keynote Speech to Tourism in Europe the 1992 Conference, Durham, 8th-10th July
Computer Models and Expert Systems in Marketing, Doctoral Seminar, University of
Valencia, Spain, 4th June 1992
Strategic Innovations in Tourism Marketing, University of Valencia, Spain, 3rd June 1992
Tourism: The Near and Future: Future from the 1990's to 2030's or From Sensavision TV to
Skycycles, paper presented to The XXXth International Congress of the European
Association of Hotel School Directors, in Estoril, Portugal, 7th - 13th October 1991
Comparative Computer Approaches to Multi-Outlet Retail Site Location Decision, paper
presented to the Services-Manufacturing Divide: Synergies and Dilemmas, Service Industries
Management Research Unit Conference, 25-26 September 1991, Cardiff, co-authored (Lead
author) with Bruce Curry and Fiona Davies
Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities, paper
presented to the Services-Manufacturing Divide: Synergies and Dilemmas, Service Industries
Management Research Unit Conference, 25-26 September 1991, Cardiff, co-authored with
Ken Peattie and Mark Goode, Vol 2, No 2: 1-17
Marketing Strategies for Tourism in the Azores, the 7th Annual Tourism Conference, Azores,
18th - 20th April 1991
Insights on the Hotel Industry of Europe in the 1990's. Public Hearing on Tourism, European
Parliament, Brussels, 28th November 1990
The European Single Market/Marketing Strategy three lectures given to managers in the
Azores as a guest speaker invited by the Regional Government of the Azores, 4-7 June 1990
Higher Education in Management in the U.S.A. and in Europe (1990) Rotary Club, Cardiff,
Wales, 27th February 1990
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Luiz A M Moutinho
Curriculum Vitae
61
Strategic Marketing and Environmental Analysis for the Hotel Industry, International IV
Technical Workshop on Hotel Management, Madeira, 7th - 10th December 1989
Technology and the Future of Travel Agents: Automation, Yes!, ...But what about Emotive
Assurance? Services Marketing Workshop, UMIST, Manchester, 30th November - 1st
December 1989
New Functions of Branch Managers: A Preliminary Investigation, Service Marketing
Workshop, UMIST, Manchester, 30th November - 1st December 1989, co-authored (lead
author) with Arthur Meidan
Health Care Marketing. What have Marketers Learnt that can help the Health Sector, Health
Care Marketing Seminar "Strategic Planning For Health". Health Planning Special Interest
Group, New Zealand Institute of Health Management. Palmerston North, New Zealand, 19th
- 21st September 1989
The Travel Agency Distribution System into the 1990's, paper presented at the Travel Agents
Association of New Zealand (TAANZ) Convention, Dunedin, New Zealand, 13th - 17th
September 1989
World and New Zealand Tourism Trends into the 1990's ...and some scenarios for 2029!,
Rotary Club Conference, Dunedin, New Zealand, 7th September 1989
Marketing Concerns in Innovation Management and New Product Development, Seminar on
Strategy and Innovation, University of Glasgow, Scotland, May 5th 1989
Long-term Trends in the Tourism Industry, International University, Lisbon, Portugal, April
24th 1989
The New Functions of Branch Managers: A Preliminary Investigation (1988). Proceedings of
the Service Marketing Workshop, UMIST, Manchester, England, December 1st - 2nd
Tourism Destination Marketing: The Role of Small Businesses (1988). Proceedings of the
Services Marketing Workshop, UMIST, Manchester, England, December 1st - 2nd
The EEC 1992 and Strategies for the Portuguese Hotel Sector, III International Technical
Workshop on Hotel Management, Lisbon, Portugal, November 2-5, 1988
Marketing Strategies for the EEC - the 1992 Challenge, Portuguese Marketing Society,
Lisbon, Portugal, May 24th 1988
Trends and Development in Tourism - The Canadian and Scottish Experience, Speaker and
Seminar Leader, Glasgow, Scotland, May 5th 1988
Organiser of The Scottish Management Conference, 1988 - The Marketing Edge, Dunblane,
Scotland, March 25th - 27th
Market Segmentation, Targeting, New Product Development, and Marketing Communication
in QS, An Introduction to Marketing Skills for the Chartered Quantity Surveyor Seminar,
(RICS), Glasgow, Scotland, May 27 1987 (also Seminar Organiser)
New Marketing Trends for Building Societies, Building Societies Act 1986 - How It Will
Affect Marketing? National Conference, University of Sheffield - Panel Speaker, 14th April,
1987
International Perspectives in Bank Marketing, Clydesdale Bank Meeting, Glasgow, Scotland,
October 17, 1986
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Luiz A M Moutinho
Curriculum Vitae
62
Hotel Marketing Substance: Strategy, Mix, Budget, and Profit (SMBP). Paper presented at
the Marketing Strategies for the Hospitality Industry Conference, sponsored by the Hotel
Management Association, Lisbon, Portugal, November 1985
Tourism Behaviour and Tourism Destination Development. Presented at the Tourism and
Regionalisation Conference, Sintra, Portugal, November 1985
Some Thoughts on State Tourism Development, Hotel Sales and Marketing Association,
Scottsdale, Arizona, USA, 1983
The Manager and the Society, Portuguese Centre for Studies, London, England, (1981)
Political Marketing. Military Higher Studies Institute, Lisbon, Portugal, 1981
Management Cases Film Session, Technical Training Centre - LNETI, 6th February 1981
Political Marketing, Portuguese Marketing Society, 27 February, Lisbon, Portugal 1980
Portugal - A Marketing-oriented Country? Portuguese Marketing Society, Oporto, Portugal,
14 November 1980
Modern Management Concepts, Portuguese Management Association, Oporto, Portugal 1980
Modern Management Concepts, Portuguese Management Association, Leiria, Portugal, 1980
Marketing for the Armed Forces, Military Higher Studies Institute, Lisbon, Portugal, 1980
Tourism Marketing, Hotel and Tourism School, Oporto, Portugal, 1980
Consumer Protection Required... Fortunately Marketing Exists!, Portuguese Marketing
Society, Lisbon, Portugal, February 1, 1979
The Consumers' Power ... A Challenge to Marketing, Consumer Protection Association
(DECO), Lisbon, Portugal, January 25-27, 1979
Armed Forces - An Image Study, Military Higher Studies Institute, Lisbon, Portugal, 1978.
Marketing in Europe, Portuguese Marketing Society, Oporto, Portugal, 1978
Social Marketing, Portuguese Marketing Society, Lisbon, Portugal 1978
Export Marketing, Proceedings of the I Conference for Export Managers, Lisbon, Portugal,
1977
Marketing in Europe, Portuguese Marketing Society, Oporto, Portugal, 1977
Marketing I Industrial Film Week, INII, Lisbon, Portugal, 22-25 November, 1977
RESEARCH SUPERVISION
Postdoctoral Research (University of Glasgow). Latent Structure and Mixture Models,
Propositional Rules in Market Segment Profiling in Tourism – Dr Margarida Cardoso, ISCTE
University, Lisbon, Portugal 2002
PhD Theses
(University of Glasgow)
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Luiz A M Moutinho
Curriculum Vitae
63
Towards a Deeper Understanding of Human Emotions in Marketing communication: the
“Slogan Validator” and Self-Reported Measurement Contrasted, 2010.
The Values of Ethical and Responsible Tourists, 2008.
Explicit and Implicit Motivation Towards Outbound Tourism: A Study of Saudi: Tourists
2008.
Examination of Factors Influencing the Formation of the consideration Set and consumer
Purchase Intention in the Context of Non-deceptive Counterfeiting, 2006
Bargaining Power, Ownership and Control of International Joint Ventures in Taiwan, 2005
An Empirical Study of Marketing Environment, Strategy and Performance in the Property
Market, 2004
A Study of GPs Prescribing Behaviour and Marketing Implications, 2001
Word-of-Mouth Communication and its Influence on the Purchase of Durable Goods in
Jordan, 1991
Marketing of Islamic Banking Activities. A case Study of Islamic Banks in Jordan, 1989
(ISEG, Technical University of Lisbon, Portugal)
Neuroscience in Marketing: An fMRI-Based Perspective on Brands ,2011
(Cardiff Business School, University of Wales)
Modelling Market Share, 1996
Marketing Strategies for Private Banking: A Comparative Analysis between the Pacific Rim
and the U.K.,1996
A Multi-dimensional Contingency Model of Organisational Strategy, Strategic Planning
Systems Characteristics, Environmental Characteristics, and Business Performance in the UK
Hotel Sector, 1995
A knowledge-based Expert System for Promotion Budget Allocation for National Tourist
Offices, 1993
(Technical University of Lisbon, Portugal) Segmentation: An Application in the Tourism
Market (2000)
(University of Zagreb, Croatia)
Analytical Method for Forecasting of Telecommunications Service Life-Cycle Quantitative
Factors, 2009.
M.Phil Thesis (Cardiff Business School)
Marketing Strategies for Own Label Products (1996)
M.Litt Theses (University of Glasgow, Adam Smith Business School)
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Luiz A M Moutinho
Curriculum Vitae
64
A study in R&D / Marketing Integration in New Product Development Process - An
Empirical Research on High Technology Companies in the HSINCHU Science-based
Industrial Park in Taiwan, 2000
Banking Strategies for the Single Market, 1990
MSc in Management (IEDC – Bled School of Management, Slovenia) the Model for
Identifying Main Reasons for Sales Outsourcing Vendor Selection within Food and NonAlcoholic Beverage Industry, 2004
MSc. in Management Research (University of Glasgow, Adam Smith Business School)
Student – Perceived Service Quality and Satisfaction: An Investigation into Postgraduate
Students’ Experiences at a Higher Education Institution, 2011.
The Study of Mature Traveller Behaviour, 2006
Switching costs and customer loyalty in the UK Retail Banking Industry, 2005.
MSc in Economics (Cardiff Business School, University of Wales)
Market Strategies in European Banking: A Comparative Study Between UK and Germany,
1996
Marketing Strategies in Athens Stock Exchange, 1993.
MBA Theses (University of Glasgow, Adam Smith Business School)
The Outdoor Capital of the UK – An Investigation of the Effectiveness for Destination
Branding, 2012.
Importance of Experiential Marketing in Strategic Designing – the Case of Café Coffee Day,
2011.
Measuring Effectiveness of Advertising Campaigns in the Tourism Industry, 2010.
Will performance based contracts play a major role in third party ship Management while
Shipping Moves towards KPIs?, 2010.
Factors Influencing the Prescribing Behaviour of Doctors: A Study on General Practitioners
in Pakistan, 2009.
The Attitude of Consumers Toward Direct to Consumer Advertising of “over the counter”
Medicine in U.K., 2008
Cultural Influences on Food Preferences of South Indians in Glasgow, 2008.
Competition between Two Entertainment Giants and Its Effect on Consumers in UK, 2007
Can Automation be Customer Led?, 2007
Role of Customer Relationship Management in Indian Five Star Hotels, 2007.
Glasgow – the Dear “Green” Place?, 2006.
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Luiz A M Moutinho
Curriculum Vitae
65
The Impact of Product Packaging on Consumer Buying Behaviour in the Perfume Industry,
2006.
Tourism Advertising Effects Assessment in China, 2006.
Too Much Sales Promotion Damages the Brand: An Examination with Reference to the
Evening Standard, 2005.
An Introduction into the Importance of Female Consumers’ Brand Awareness for Cosmetic
Brand Management, 2005.
A Comparative Analysis for Manufacturing Development Strategy on Taiwanese and Korean
TFT-LCD Industry, 2005.
Strategic Approaches of Customer Relationship Management: Insights from the Construction
Industry of China, 2005.
Customer Relationship Management (CRM) – Feasibility Analysis in the SMEs Sector, 2004
How Cognitive Psychology can Affect Wine Buying Behaviour in the UK: A Quantitative
Analysis, 2004
Knowledge and Perceived Risk of Genetically Modified Products in Europe and Implications
on Consumers’ Buying Intention, 2004
An Analysis of Consumer Retail Banking Preference, 2003
Leveraging An Association: An Inquiry on How Companies and Promoting and Supporting
their Sponsorships of Cultural Organizations, 2003
A Critical Research on the Consumer Evaluation of Brand Extensions, 2003
“What Does Mercedes have to do with Aphex Twin?” The Role of Music in Advertising,
2003
Entry Strategy for MNEs Across China: Assessment of Success in the International Joint
Ventures within Automotive Industry 2002
British Retailers in Taiwan, 2002
Analysis of Outbound Tourist Market in China – A British Tourism Industry Perspective,
2002
Development of Customer Relationship Marketing Within the University of Glasgow, 2002
“Untrue and Unfair” Marketing of Corporate Annual Reports, 2002
A Cross-Cultural Investigation and Analysis of the Perceptual and Behavioural Patterns of
Greek and Scottish Consumers Regarding Own-Label Brands and Manufacturers’ Brands,
2001
Market-Focused Strategies for the Personal Computer (PC) Industry in China, 2001
The Implications of Internet Marketing to Business, 2001
Alternative Delivery Channels of Retail Banking in the Cyberage, 2000
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
66
The Internet: The New Klondike for Marketing Professionals? A Guide to Marketing on the
NET for Small to Medium Enterprises, 2000
Models and Techniques to Support Strategic Decision Making for Long-Term profit
Maximisation Within the National Sunday Newspaper Market, 2000
Psychology Behind Advertising : "The Emotional World of Advertisements", 1999
Internet Marketing: Rethinking the Organisation for the 21st Century, 1997
Consumer Behaviour of Tourists in Hong Kong: A Case Study of Mandarin Oriental, Hong
Kong, 1997
The Role of Marketing Management in the Mobilisation of Deposits by Commercial Banks in
Developing Countries: The Case of Ghanaian Banks, 1997
Measuring the Effectiveness of Repositioning Strategy Through Advertising, 1996
Developing an Effective Communication Strategy and Advertising Campaign; A Project for
the National Lottery in Greece, 1996
Assessing Employees’ Performance and Service Quality in the Hospitality Industry: A Case
Study in Glasgow and Edinburgh, 1996
Marketing British MBA Packages in People’s Republic of China, 1996
Environmental Engineering: Is There a Market? 1989
Urban Regeneration and Place Marketing in Glasgow, 1989
The Implications for the Scotch Whisky Industry and the Creation of a Single European
Market after 1992, 1989
The Establishment of a UK Subsidiary of a European Pharmaceutical Company, 1989
An Investigation of Tourism and Marketing Based on a New Product Development within the
Railway Industry, 1988
A Study of Strategies for Diversification in a Declining Industry, 1988
The Marketing of Property - A Contradiction in Terms? 1988
A Move Towards Effective Marketing Strategy within the Micro-Computer Market-Place,
1988
Fife Conference Market - The Development of a Market Strategy, 1988
MBA Theses (Cardiff Business School, University of Wales)
Quality Management: Its Effect on Profitability and Market Share, 1995
Wing: A Knowledge Base Decision Support Model for Airline Pricing Decisions, 1995
Marketing of Corporate Banking Services, 1995
Total Systems Strategy in Retail Bank Marketing, 1995
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
67
Strategic Market Orientation and Approaches in Retail Banking by Multinational Banks,
1995
The Long-Term concept of Brand Equity, 1995
A Study on the Emergence, Present and Future Prospects of Bureaux de Change in Greece,
1995
Simulated Annealing Applications in Management Sciences, 1995
Trends in Bank Marketing: In Relation to Product Development, Segmentation, Consumer
Behaviour and the Marketing Mix, Case Studies, 1995
Organisational Buying Behaviour of Information Technology, 1994
An Appraisal of Tourism in Kenya, 1994
The Opportunities and Threats for Consumer Market Research in the Future, 1994
... In with the New. A Comparison of Academic New Product Introduction Structures and
Processes with Respect to those Currently in Practice at a High Technology Company, 1994
Marketing Orientation of Banks and Insurance Companies Operating in Greece, 1994
Marketing of IT Services in Local Government: The ISS in County Hall Case, 1994
Garage Services in Israel, 1994
The Impact of Own Label Products in the Supermarket Industry: An Appraisal of the Cola
Drinks Market, 1994
Decision Support Systems: An Experimental Approach Through Spreadsheet Modelling,
1994
Attracting and Retaining Personal Customers in Retail Banking, 1994
Spreadsheet Modelling as an Aid to Decision Making - A Case Study in the Teleconferencing
Market, 1994
International Banking Management of Japanese City Banks by Strategic and Marketing
Approach, 1994
Technology as a Competitive Advantage in Retail Banking, 1993
Home Automation and the Management of Innovation, 1993
The Marketing of Bank Services: Student Banking and its Evaluation, 1993
The National Trust Wales Marketing Audit, 1993
A Study of the Development and Implementation of Marketing Information Systems in UK
Industry, 1993
Culture and Marketing, the Asian Subculture, 1993
European Community Deregulation and its effects on the Greek Airline Market, 1993
Do Banks Gain Competitive Advantage through the use of Information Technology? 1993
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
68
A Study of the Marketing Communication Mix in Hong Kong Industry, 1993
Allocation of Marketing Resources to the Hong Kong Tourist Association, 1993
A Prototype System for Media Selection taking Consideration of Target Audiences, 1993
Expert Systems in Marketing - A Prototype in Media Selection Based on Primary Data, 1993
New Product Development in Consumer Banking: Recent Developments and New Products
with Special Reference to Greece, 1993
Foreign Tourism in Greece in light of the Single European Market, 1993
Marketing in the High-Tech Milieu: Theory vs. Practice, 1992
Bank Marketing Management: The role of Branch Banking in the Banking Sector, 1992
Distribution Strategies in the UK Personal Financial Services Industry, 1992
Computer-Based Decision Support System as Applied to Marketing Segmentation by
Financial Institutions, 1992
Retail Banking Segmentation, 1992
Marketing Financial Services in County Councils in England and Wales, 1992
Conference Tourism - An Examination of the Issues, 1992
Expert Systems in Sales Promotion Decisions, 1991
Development of the Region of Mount Olympus, Greece, as a Tourist Attraction: Present
Situation and Future Prospects, 1991
Market Segmentation: An Applied Perspective, 1991
The Marketing of Cardiff - Capital City of the 1990's, 1991
Tailor made Services and Branded Accounts in Retail Banking in the U.K., 1991
The Role of the Marketing Function in the Business Development of Malaysian Airline
System (MAS), 1991
An Analysis of the Welsh Tourism Industry, and the Strategies for its Development, 1991
Analysis of Effectiveness of Segmentation Strategies in Airlines Marketing, 1991
The Development of International Markets: Strategic Marketing Implications, 1991
Competitive Marketing Strategies of U.K. Retail Banks, 1991
Formulation of three Analytical Marketing Problems, and Analysis through the use of
Computer Spreadsheet Modelling, 1991
An Analysis of Customer Perceptions of Retail Banking Services, 1991
Bank and Building Society Marketing Information Systems, 1991
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
69
A Prototype Marketing Information System for Sales Management using DBase III Plus,
1991
Industrial Tourism and the Potential for its Development in the Valleys of Mid Glamorgan
and Gwent, 1990
Future Trends and Developments in the Tourism and Leisure Sector, 1990
The Broadcasting Bill: Will it be the Downfall of British Broadcasting? 1990
Marketing Strategy of Global Computer, 1990
An Investigation into the Impact of Culture in Marketing Management (the Case of Nigeria),
1990
Expert System in Marketing - A Prototype System in Test Marketing, 1990
Communications Strategies of UK Retail Financial Institutions, 1990
Analysis of an Effective Segmentational Approach in Industrial Marketing: By Technical
Requirements, October 1990
Marketing of Insurance Industry in the Occupied Territories - West Bank, Cardiff Business
School, University of Wales College of Cardiff, September 1990
Marketing Channels - The Distribution of Domestic Appliances in Italy:
Merloni Group, 1990
The Case of
Masters in Marketing Theses (ISEG, Technical University of Lisbon, Portugal)
The Image and Positioning of Enotourism Destinations: Relationship with the Tourism Offer
in the Rural Space, 2009.
NeuroSciences in Marketing Research: the So-Called NeuroMarketing and the Case of
Emotion and Cognition in the Process of the Consumer Purchase Decision-Making, 2008.
MA (Honours) Theses (University of Glasgow)
Film Induced Tourism Motivations in Young People aged 18 to 20 years old, 2012.
Consumer Purchase Intention for CD and MP3: A Value – Intention Approach, 2012.
A Cause for Concern? Consumer Perceptions of Cause – Related Marketing, 2012.
Through Analysing Continuously Changing Methods of Advertising of Automobiles, is it fair
to claim that women are still not being considered a targetable market?
The Effects of Introducing Self-Select Airport Security Screening Lanes on Passenger
Experience, Passenger Satisfaction and Airport Operations, 2012.
A Student Perspective on the Doctor-Manager Relationship in the NHS, 2008.
“I saw it in the movies”: Movie Genre, an Answer to Brand Placement Effectivness?, 2008.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
70
A Case Study of Perceptions of Polish Foods in UK Supermarkets: A Phenomenological
Approach, 2008.
New Blog topic: Web 2.0 Phenomena; business Opportunity or Media Hype? Discuss!, 2007.
An Exploration Into the effectiveness of Cinema advertising Within the UK, 2007.
Segmenting in the Airline Industry; What Can Full Service Do To Remain Profitable in an
Increasingly Competitive Marketplace?, 2007.
Collective Memories and Consumer Behaviour-Making the Connection, 2006.
Influencing Factors Upon Supermarket Loyalty and Patronage within a Self-Contained Area,
2005.
Measuring the Relative Importance of Certain Choice Criteria to Supermarket Consumers,
2005
A Study on the Buyer-Seller Relationship Development Process and its Affect on
Consumers’ Perceptions of Price Fairness, 2005
Family Decision-Making Applied to Tourism, 2005
The Effect of Group, and Organizational Influence on Staff Motivation in a Blockbuster
Store, 2005
Supermarket Consumer Patronage, 2004
Store Atmosphere and Customer Loyalty: A Critical Analysis, 2004
A Comparison of the Effect of Brand Names on Low and High Involvement Purchases in PreAdolescents and Adolescents, 2004
Are Children Trapped in the Web of Unhealthy Food Television Advertising?, 2003
Supermarket Shopping Behaviour, 2003
The Impact of Technology on the Retail Banking Industry: A Case Study Approach, 2001
An Analysis Into the Effects of Interactive Services on Consumer Buying Behaviour, 2000
Football Clubs and Brand Management : How Brand Equity and Rangers FC Can be Used as
a Model of Growth for Queen's Park FC, 2000
The Internet and its Potential Effects Upon Consumer External Information Search, 2000
A Study of the Competitive Strategies Used by E Trade to Create and Retain a Competitive
Advantage Within the On-Line Stock Broking Industry, 2000
An Empirical Investigation of University College Dublin Students' Attitudes and Levels of
Satisfaction Towards their Financial Services, 2000
An Investigation into the Present and Future Purposes of the Sainsbury’s Supermarket
Website Within a Hyper Competitive Environment, 1999
Exploring the Experiential Marketing Model, 1999
Low Cost, “No-Frills” Airlines in Europe: An Analysis, 1999
Gantt Theory of Diffusion of Innovation, 1999
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
71
A Critical Analysis of the Internet as a Marketing Channel, 1999
A Study of the Effects of Customer Satisfaction and Service Quality on the Retail Banking
Industry – Case Study on the Royal Bank of Scotland, 1999
The Role of the Film Industry in the Promotion of Scottish Tourism, 1998
The Marketing of the City of Glasgow, 1998
A Study of Strategic Marketing Effectiveness, 1998
STAFF, DOCTORAL RESEARCH SEMINARS and POSTGRADUATE COURSES
GIVEN AT OTHER UNIVERSITIES
Ran a course on “Research Methods” for Doctoral Students, ISEG, Technical University of
Lisbon, Portugal, October – November, 20120 and January 2011.
Gave a lecture on “Future Trends in Tourism” for staff and Masters students, ISMAI, Maia,
Portugal, 23rd of November, 2010.
Gave a public lecture on “What’s Brand got to do with it? From Brain Value, Neural
Algorithms and Dopamine to Living Brands, Liquid Brands and Brand Invisibility” Antioquia
School of Engineering, (EIA), Medellin, Colombia, 8th of March, 2011.
Ran a Strategic Brainstorming for Tourism Academics and Practitioners, Lusofona University,
Lisbon, Portugal, February, 2012.
Staff Research Seminar on “Neuroscience in Marketing – the Case of Emotional Branding and
the use of FMRI – Functional Magnetic Resonance Imaging”, Singapore Institute of
Management University, Singapore, 21st of May, 2012.
Gave a course on “Future Trends in Marketing” for the International Masters Programme in
Marketing, INDEG Business School, ISCTE, University of Lisbon, Portugal, February, 2012.
Staff Research Seminar on “Neuroscience in Marketing – Emotional Branding using FMRI and
TMS, Marketing Department, college of Business, Feng Chia University, Taichung, Taiwan,
30th August, 2011.
Guest lecture on “Trends in Marketing Communication”, Marketing Department, College of
Business, Feng Chia University, Taichung, Taiwan, 1st of September, 2011.
Guest lecture on “From the Marketing Mirror into Plotting Marketing Futurecast – Paradigm
Shifts, Revolutionary Concepts and New Strategic Thinking” to master students, Athens
University of Economics and Business, Department of Marketing, Strathclyde University,
Glasgow, Scotland, 11th of July, 2012.
Special Presentation on “Research Culture, Policy, Strategy and Programming” to the
Research Policy Committee, Escuela de Ingenieria de Antioquia, Medellin, Colombia, 11 th of
March, 2011.
“Empirical Evidence of Social and Emotional Meanings Conveyed by Brands – An
Application of Neuro Science in Marketing through the use of Functional Magnetic
Resonance Imaging (FMRI), “School of Business, Leadership and Enterprise, University
Campus Suffolk, England, 14th of December, 2011.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
72
Glasgow University Doctoral retreat with student from Edinburgh, Herriot-Watt, Stirling,
Aberdeen Universities. Statistical Modelling with Graeme D. Hutchison, 20-21 April; 21-22
September 2012.
Staff Doctoral and Masters Seminar on “Future Trends in Marketing and Neuroscience in
Marketing (Emotional Branding). University of Indonesia, Jakarta, Indonesia, 14th of May,
2012.
Seminar for Executive Masters of Management on “Future Trends in Marketing”, University
of Indonesia, Jakarta, Indonesia, 14th May, 2012.
Seminar for MBAs on “Future Trends in Marketing”, BINUS University, Jakarta, Indonesia,
16th May, 2012.
Seminar for staff, MBA Alumni, and executives on Radical Marketing – A Break from the
Past….Just back from the Future… From the anatomy of the “New Normal” and the
discovery of the future management DNA to the probing of a “one shot company” and the
new marketing brouhaha…., BINUS University, Jakarta, Indonesia, 16th May, 2012.
Staff, Doctoral and Research Master students and Public Seminar on “Conceptual Model
Building, Model Representation, Construct Operationalisation Review (CORE) and
Construct Validity, Faculty of Economics and Business, Satya Wacana Christian University,
Salatiga, Indonesia, 11th of May, 2012.
Staff, Students and Public Research Seminar on “Strategy to Publish in International Top
Journals – Research Rigour of the Suppression of Trail Blazing theoretical work”. From the
Pareto Plans Syndrome and the Aha Moment to Scholarship…. And what the rest of the
works is interested in…, Faculty of Economics and Business, Satya Wacana Christian
University, Salatiga, Indonesia, 11th May, 2012.
Staff and Student Seminar on “Futurecast in Consumer (MIS) Behaviour – From Embedded
Generosity, Naturalisms, Life on Demand, Nomadabrodes, Emotionology too unservice
forward, City Summers, Nest Besting, Discrete Consumerism and Sellsumers. Tarumanagara
University, Jakarta, Indonesia, 15th of May, 2012.
Ran two courses on “Future Trends in Marketing” for four masters programmes – Sports
Marketing, Branding, Digital Marketing and Marketing Management – INDEG Business
School, ISCTE, University of Lisbon, Portugal, January 2012.
“NeuroScience in Marketing: Empirical Evidence of Social and Emotional Meanings
Conveyed by Brands”, Doctoral Seminars, Marketing Department, University of Valencia,
Spain, 12th April, 2011.
Ran a Doctoral Research Clinic, Doctoral Programme in Management, Faculty of Economics,
University of Coimbra, Portugal, 8th April, 2011.
Ran a course on “Marketing Futurecast and Decision-Making”, MBA and Masters in
Marketing, Faculty of Economics, University of Coimbra, Portugal, 8th, 9th, 15th and 16th
April, 2011, and 10th 0 11th February and 30th – 31st March, 2012.
Ran as Masters Course on “Marketing Futurecast”, International School, Euromed
Management School, University of Marseille, 28th March – 1st April, 2011, Marseille, France.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
73
Ran a 3 day course on “Statistical Modelling for Business and Management” for staff at the
Federal University of Roraima, Boa Vista, Roraima, Brazil, 15-17 March, 2011, with Graeme
D. Hutcheson.
Gave a research seminar on “How to Publish in International Academic Journals” at the
Federal University of Roraima, Boa Vista, Roraima, Brazil, 14th March, 2011.
Gave the Annual Lecture (AULA MAGNA) on “Is Open Knowledge the Energy of the 21 st
Century?” at the Federal University of Roraima, Boa Vista, Roraima, Brazil, 17 th March
2011.
Ran a three day course on “Research Methods” for Academics for different Colombian
Universities, EIA, Medellin, Colombia, 9th – 10th March 2011.
Ran two courses on “Future Trends in Marketing”. Masters in Branding, Masters in Sports
Marketing, Masters in Marketing Management and Masters in Relationship Marketing,
Indeg/Iscte Business School, University of Lisbon, Portugal, January 2010 and 2011.
Ran a three-day course on “Statistical Modelling in Management” open to academics and
doctoral students of Irish Universities, National University of Galway, Ireland, 28th – 30th
June, 2010, with Graeme D. Hutcheson.
“The Future of Marketing”, Liverpool Hope University Business School Research Seminar
Services, 17th November, 2010, England.
“Beyond the Crisis – the Upside of Downtimes: from the “Sea of Sameness”, the anywhere
consumer, the Future Buzz and Social graphs to Meaningful Marketing and Marketing
without…Marketing”, guest lecture, MSc in Marketing, class, 18th November 2010.
Liverpool, England,Hope University Business School.
Postgraduate Lecture on “Trends in Marketing Communication”, Postgraduate Diploma in
Marketing Management, Communication and Multimedia, 12th March, 2010, ISEG –
Technical University of Lisbon, Portugal.
Trends in Marketing, Postgraduate Diploma in Information Systems, INESC – Technical
University of Lisbon, 12th March, 2010, Portugal.
Trends in Tourism, Dinner Presentation for Staff and Postgraduate Students – PG in Tourism,
ISMAI, Hotel Axis, 24th November, 2010, Porto, Portugal.
Two lectures for MBA classes on “The Marketing Performance Rhyme” and “Strategic
Thinking in Marketing – the New “Normal”, Faculty of Management Studies, University of
Delhi, Delhi, India, September 2010.
Taught a Research Methods Course for Doctoral Students, ISEG-Technical University of
Lisbon, Portugal, September and November 2010.
Keynote address for the launch of a new Doctoral Programme at MICA, India, 30 August
2010.
Guest lecture on What’s Branding Got to Do With It?, for the Post Graduate Programme in
Communication, MICA, India, 29 August 2010.
Staff Research Seminar on Conceptual Model Building and Construct Operationalisation
Review, MICA, India, August 2010.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
74
Ran a “Statistical Modelling in Management course for the British Academy of Management
(BAM) with Dr G Hutcheson, 9-10 June, 2010.
Ran a Postgraduate Course on “Tourism Futurecast and Strategy”, Faculty of Economics,
University of Porto, Portugal, 27-29 May 2010.
Seminar on Strategic Thinking in Marketing, University of the Azores, Portugal, June, 2010.
Ran a Doctoral Clinic, Department of Management, University of Coimbra, Portugal, 23
April 2010.
Ran a Strategic Brainstorming for the Dean and Degree Co-ordinators, Faculty of Economics,
University of Coimbra, Portugal, 22 April 2010.
Keynote Speaker “New Trends in Destination Management”, at Akdeniz University, School
of Tourism and Hotel Management Antalya, 15-17 April 2010.
Research Seminar on Neuroscience in Branding, jointly with J P Santos, University of
Applied Sciences, Bulle, Switzerland, April 2010.
Ran a course on Statistical Modelling in Management, University of Bari, Bari, Italy, 15-17
February 2010, with Graeme Hutcheson.
Ran Research Seminar for Doctoral Students, on Conceptual Model-Buidling and
Measurement, Coimbra, Portugal, 12 February 2010.
Research Seminar on Research, Rigour and Relevance, Business School, National University
of Ireland, Galway, February 2010.
Ran a three-day Research Methods Course for Doctoral Students and Staff, Business School,
National University of Ireland, Galway, 1st – 3rd February 2010.
Gave staff, Doctoral Research and Postgraduate seminar on “From the Marketing Mirror into
Plotting Marketing Futurecast – Paradigm Shifts, Revolutionary Concepts and New Strategic
Thinking”, Liverpool Hope University, Faculty of Business and Computer Science, 3
December 2009.
Ran a seminar on “General Analysis in Quantitative Methods”, British Academy of
Management (BAM), London, England, 16-17 November 2009, with Graeme D Hutcheson.
Staff Seminar on “The Marketing Performance Rhyme – From Profit Pools, Future-Value
Premiums and Predictable Dashboards to … Shares of Need Models and Stakeholders –
Value Driven Metrics, Cranfield Business School, Cranfield University, England, 12th
October, 2009.
Gave a staff and MBA seminar on “The Marketing Performance Rhyme – From Profit Pools,
Future-Value Premiums and Predictive Dashboards to … Share of Need Models and
Stakeholder-Value Driven Metrics”, Graduate Technological Education Institution of Piraeus
(TEI), Greece, 21 October 2009.
Staff and Doctoral Research seminar on “The Marketing Performance Rhyme – From Profit
Pools, Future-Value Premiums and Predictive Dashboards to … share of Need Models and
Stakeholder-Value Driven Metrics”, Cranfield School of Management, Cranfield University,
England, 12 October 2009.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
75
Ran a seminar on “Mode 2 Management Research”, University of Nottingham Business
School, Malaysia Campus, Malaysia, 29 September 2009.
Ran a seminar on Futurecast in Consumer (Mis)Behaviour, University of Nottingham
Business School, Malaysia Campus, Malaysia, 28 September 2009.
Ran a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
MDIS Tashkent, Uzbekistan, 20 August, 2009.
Ran a Strategic Brainstorming on Doctoral Research and Doctoral College (at the University
level), University of Zagreb, Croatia, 10 June 2009
Ran a Postgraduate Course on “Tourism Futurecast and Strategy”, Faculty of Economics,
University of Porto, Portugal, June 2009.
Guest lecture on “Future Trends in Marketing”, MDIS University of Tashkent, Uzbekistan,
1st June 2009.
Research Staff, Doctoral and MBA seminar on “NeuroScience in Marketing – the Social
Role of Brands and Emotional Branding – Empirical Research Through the Use of Functional
Magnetic Resonance Imaging (fMRI) Technology, Department of Management, University of
Glasgow, Scotland, 23 May, 2009, with J P Santos.
Trends in Consumer (Mis)Behaviour, MBA Guest lecture, University of Piraeus, Greece, 23
May 2009.
Ran a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
ISMAI Institute of Higher Education, Maia, Portugal, 2009.
Gave a presentation on “NeuroScience in Marketing – Empirical Research Emotional
Branding and the Social Role of Brands Using Functional Magnetic Resonance Imaging
(fMRI), co-presented with J Paulo Santos, “Doctoral Research Day”, Strathclyde University,
Scotland, Department of Marketing, 4 May 2009.
Taught a Research Methods and Analytical Techniques Seminar, for Research Staff and
Doctoral Seminar Series, at Akdeniz University, Antalya, Turkey, 4-7 May 2009.
Ran a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
for staff at the Faculty of Economics, Akdeniz University, Antalya, Turkey, 7 May 2009.
Guest lecture on “Trends in Consumer (Mis)Behaviour to MSc in Marketing and MSc in
Fashion Marketing classes and academic staff, Glasgow Caledonian University, Scotland, 22
April, 2009.
Doctoral Research seminar on “Conceptual Model Building, Model Representation,
Construct Operationalisation Review (CORE) and Construct Validity”, Faculty of
Economics, University of Coimbra, Portugal, 3 April 2009.
Taught a Quantitative Methods in Management Marketing” course (3-days) for doctoral
students in Marketing at all Greed Universities, , Greek Marketing Academy, Athens, Greece,
13-17 March 2009, with Graeme D Hutcheson.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
76
Run a course on “Quantitative Methods in Management”, University of Bari, Bari, Italy, 5-7
March 2009, with Graeme D Hutcheson.
Staff Research Seminar on “Research Methodologies”, Tourism Department, Lusófona
University, Lisbon, Portugal, February 2009.
Taught a course on “Value-Based Marketing Management (VBM) in Tourism – Developing
Destinations and Experiences”, Masters in Tourism, Lusófona University, Lisbon, Portugal,
February, 2009.
Taught course on “Future Trends in Marketing”, for 5 Masters Programmes – Branding,
Marketing Communications, Sports Marketing, Relationship Marketing and Marketing
Management – ISCTE Business School, University of Lisbon, January 2009.
Taught a Research Methods Course – MSc in Marketing, ISEG, Technical University of
Lisbon, 2009.
Taught Research Methods Course – PhD Programme in Management, ISEG, Technical
University of Lisbon, October 2008 and January 2009.
Taught course on Scientific Research Methods, Masters in Marketing, ISEG-Technical
University of Lisbon, November 2008 and January 2009.
Taught a Masters Course on Tourism Futurecast and Strategy” at the Faculty of Economics,
University of La Laguna, Tenerife, Spain, 16-18 December 2008.
Staff Research Seminar on “Scholarly Research and the Future of Marketing of Services –
Dissection of the Paradigm and Disruption of Knowledge”, University of La Laguna,
Tenerife, Spain, 17 December 2008.
Guest lectures on “Trends in Consumer (Mis)Behaviour” and “A strategic Thinking Scan of
Marketing Neurons – From Lilliput Land, Atomization, Proximity Marketing and FragVergence to Oxymorons, Placecasting and Beaconvertising … Above All, ConsumerGenerated Marketing (CGM)!, MBA Course, Athens University of Economics and Business,
Athens, Greece, December 2008.
Staff Research Seminar on “Research Methodologies”, Faculty of Business, Akdeniz
University, Antalya, Turkey, 21 November 2008.
Staff seminar on “Trends in Consumer (Mis)Behaviour”, Marketing Department, Nottingham
University Business School, England, 19 November 2008.
Ran a joint Strategic Brainstorming with Athens University, Aegean University and Pires
University, 5 December 2008.
Three lectures on Consumer Misbehaviour, Brand Molecule, and Trends in Marketing
Communication, Athens, University of Business and Economics, 3-5 December 2008.
Guest lecture on “Futurecasting Consumer Behaviour and Retail and Retail Landscapes:
From Consumer Emulation to attentive Environments and Repurposing and the Application
Economy”, MBA Course, Faculty of Management, Feng Chia University, Taichung, Taiwan,
20 October, 2008.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
77
Staff Seminar on “Sustainable Retailing”, Hull University Business School, 13 November
2008.
Staff Seminar on “Future case in Consumer (Mis)Behaviour”, Hull University Business
School, 12 November 2008.
Taught a 2-day course on ”Future Trends in Marketing” – Trends in Consumer
(Mis)Behaviour and the Branding and Marketing Molecule – From the Branding circus and
Brand Makeover onto worthwhile Brands and Advertising Wisdom, Summer School on
Advanced Marketing, University of Bari, Nova Yardinia, Taranto, Italy, 31st August-1st
September, 2008.
Taught a 2-week course on “Marketing Futurecast” at the International Summer School of the
School of Management the University of Los Andes, Bogota, Colombia, 14th-25th July, 2008.
Guest lecture on “The Branding and Marketing Molecule - from the Branding circus and
Brand Makeover onto Worthwhile Brands and Advertising Wisdom!”, Escuela de Ingenieria
de Antioquia University, Medellin, Colombia, 24th July, 2008.
The Future of Marketing of Services – Dissection of the Paradigm and Disruption of
Knowledge, staff research seminar, School of Management, University of Los Andes,
Bogota, Colombia, 23rd July, 2008.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnership at
the School of Management, University of Los Andes, Bogota, Colombia, 23rd July, 2008.
Guest lecture on “New Strategic Thinking in Marketing in a Global Economy”, Executive
MBA, School of Management, University of Los Andes, Bogota, Colombia, 17th July, 2008.
Taught a 3-day course on “Statistical Modelling for Management” for PhD students, ISCTE
Business School, Lisbon, Portugal, 8th-10th July, 2008, with Dr Graeme D Hutcheson.
Taught a 2-day Postgraduate course on “Tourism Futurecast and Strategy” Faculty of
Economics, University of Porto, Portugal, 6th-7th June 2008.
Doctoral Research Seminar on “The Rigour and Relevance of Management Research, Faculty
of Economics, University of Porto, Porto, Portugal 5th June, 2008.
Run a Strategic Brainstorming session on Business Education, Research and Industry at the
Department of Management, ISEG, Technical University of Lisbon, Portugal, 23rd May,
2008.
Guest Lecture on “A Strategic Thinking Scan of Marketing Neurons – From Lilliput Land,
Atomization, Proximity Marketing and Frag-Vergence to Oxymorons, Placecasting and
Beaconvertising… Above All, Consumer-Generated Marketing (CGM)! For the international
MBA Programme, University of Valencia, Valencia, Spain, 21st May 2008.
Keynote Speaker on “The Branding and Marketing Communication Molecule”, Chair Air
Nostrum Conference, University of Valencia, Valencia, Spain, 20th May, 2008.
Guest lecture on “Trends in Consumer (Mis)Behaviour” for the International MBA
Programme, University of Valencia, Valencia, Spain, 20th May, 2008.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
78
Guest lecture on “The Future Multioptional Consumer in Tourism and Contingency
Marketing. The Masters in Tourism Programme, University of Valencia, Valencia, Spain,
19th May 2008.
Doctoral Seminar on “Phenomenological or Ideographic Research: A multiplicity of Methods
Applied to Scholarly Research in Management, Faculty of Economics, University of
Coimbra, Coimbra, Portugal, 16th May 2008.
Staff Research Seminar on Relevance and Rigour, University of Hull Business School, 2008.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnerships for
Academic Directors at Fundacao Dom Cabral, Nova Lima, Minas, Gerais, Brazil, 26th March
2008
Guest presentation on “Trends in Consumer (Mis)Behaviour” for staff/faculty, Fundacao
Dom Cabral Business School, Nova Lima, Brazil, 26th March, 2008.
Staff Seminar (Principal and Deans) on “Academic Research Culture, Strategy and
Programming”, University Lusiada, Lisbon, Portugal, 13th March, 2008.
Chair of a Panel Discussion on “CRM: Business Value vs Ethical and Social Issues”, the
Globally Integrated Enterprise Seminar, 5th edition, IST, Technical University of Lisbon,
Lisbon, Portugal, 12th March 2008.
Doctoral Seminar on Statistical Modelling – Multivariate Methods, GLMs, Neural Networks
and Causal Models. ISEG, Technical University of Lisbon, Lisbon, Portugal, 10th March
2008.
Doctoral Seminar on “The Branding and Marketing Communication Molecule – from the
Branding Circus and Brand Makeover onto Worthwhile Brands and Advertising Wisdom”,
ISEG Technical University of Lisbon, Lisbon, Portugal, 10th March, 2008.
Taught a 2-week course on “Future Trends in Marketing” for several Executive Masters in
Marketing students, GiEM-ISCTE Business School, Lisbon, Portugal, January, 2008.
Taught a 2-day seminar on “Phenomenonological on Ideographic Research: A Multiplicity of
Methods Applied to Scholarly Research in Management for PhD Students, ISCTE Business
School, Lisbon, Portugal, 15th-16th January, 2008.
Taught a two-week course on “Future Trends in Marketing” for students of four Masters in
Marketing, (Relationship Marketing, Sports Marketing, Branding and Marketing
Management, GiEM, ISCTE Business School, University of Lisbon, Portugal, 8th-19th
January, 2008.
Guest Lecture on “Trendonyms of Technology. Enabled Marketing Transformation –
Technowave, Attention Economy and Consumer Experience. 1st Postgraduate course on
Information Systems (POSI), Technical University of Lisbon, Portugal, 18th January, 2008.
MBA (MIS) Class Lecture on “Trendonyms of Technology-Enabled Marketing
Transformation – Technowave, Attention Economy and Consumer Experience, Feng Chia
University, Taichung, Taiwan, 17th December, 2007.
Guest Lecture on “Research Design and Statistical Modelling< Masters in Public Finance,
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
79
Feng Chia university, Taichung, Taiwan, 17th December, 2007.
Two guest lectures on “A Strategic thinking Scan of Marketing Neurons – from Lilliput
Land, Atomization, Proximity Marketing and Frag-vergence to Oxymorons, Placecasting and
Beaconvertising … Above All, Consumer-Generated Marketing (CGM)!, Executive MBA,
Feng Chia University, Taichung, Taiwan, 15th December 2007.
Course on “Consumer Behaviour” for the MBA Programme, University of Cyprus, Cyprus,
28th-31st October, and 1st, 18th-20th November, 2007.
Doctoral Marketing Theory Seminar on “The Rigour and Relevance of Management
Research”, ISEG, Technical University of Lisbon, Portugal, 7th November, 2007.
Doctoral Marketing Theory Seminar on “The Future of Marketing of Services – Dissection of
the Paradigm and Disruption of Knowledge”, ISEG, Technical University of Lisbon,
Portugal, 7th November, 2007.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
University Lusófona, Lisbon, Portugal, 6th November, 2007.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
University Lusófona, Lisbon, Portugal, 6th November, 2007.
Delivered two seminars on “Global Megatrends and Scenarios for Future Asset Formation in
Tourism”, “Competitive Foresight and the challenges of New Far Away Tourism
Destinations (FATD), for the Masters in Tourism Programme, Lusofona University, Lisbon,
Portugal, 18th October and 6th November, 2007.
Doctoral Seminar on “Not a Heresy or Heterodoxy in Academe…but…, an Ideas Agenda and
Futurecast Research (without Voyeurism) on the Enacted Reality is Required”, Doctorate in
Business Administration (DBA) Programme, ISCTE Business School, Lisbon, Portugal, 24th
October, 2007.
Trends in Marketing Programming, Guest Lecture, Postgraduate Course in Commercial
Management, GIEM, ISCTE Business School, University of Lisbon 19 October, 2007.
Organiser, Chair, Discussion Panels member, and Keynote Speaker on “Publishing Solo,
Joint…, or Cross-Peer…!” at the Seminar on Publishing Doctoral Research, ISEG-Technical
University of Lisbon, Lisbon, Portugal, 17th October, 2007.
Not a Heresy or Heterodoxy in Academe … But, …, and Ideas Agenda and Futurecast
Research (without Voyeurism) on the Enacted Reality is Required, Keynote Speaker at the
Doctoral Research Day, Strathclyde University, Glasgow, Scotland, 10th October 2007.
Two lectures on “Trends in Consumer (Mis)Behaviour” and “New Strategic Thinking in
Marketing in a Global Economy” for the MBA Programme, ISEG, Technical University of
Lisbon, Portugal, October 2007.
Gave a Doctoral and Postgraduate Students Seminar on “Methodology and Methods”,
“Statistical Modelling and Neural Networks” and “Structural Equation Modelling”,
University of the Aegean, Chios Island, 26th September, 2007.
Run a Strategic Brainstorming on “Business Education, Research and Industry Partnerships”
Session for Staff, University of the Aegean, Chios Island, 26th September, 2007.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
80
Doctoral Marketing Theory Seminar on “The Rigour and Relevance of Management
Research”, ISEG, Technical University of Lisbon, Portugal, 7th November, 2007.
“Methodology and Methods”, “Business Research Methods”, “Statistical Modelling”, and
“Structural Equation Modelling” – Doctoral Seminars given at the University of the Aegean,
Chios, Greece, 26 September, 2007.
“Building Grounded Theories of Management Action”, Staff Research Seminar, University
of the Aegean, Chios, Greece, 26 September, 2007.
Run a “Strategic Brainstorming on Business Education, Research and Industry Partnership”,
University of the Aegean, Department of Business Administration, Chios, Greece, 26
September, 2007.
Trends in Marketing Research – From Live Data, VR Simulations and Individual Level Data
to Intelligent Data – Interpretation Agents, Mobile Consumer Tracking and Portable PlaceBased Research, …, But, above all, … Making Information Sense, MBA Lecture, Feng Chia
University, Taichung, Taiwan, 4 August 2007.
Trends in Consumer (Mis)Behaviour, MBA Lecturer, Feng Chia University, Taichung,
Taiwan 4 August 2007.
Trends in Consumer (Mis)Behaviour, Guest Lecture, EMBA, School of Management
Development, Fen Chia University, Taichung, Taiwan, 4 August, 2007.
Trends in Marketing Research – From Live Data, VR Simulations and Individual Level Data
to intelligent Data- Interpretation Agents, Mobile Consumer Tracking and Portable PlaceBased Research, … but, above all, … Making Information Sense, Guest Lecture, EMBA,
School of Management Development, Feng Chia University, Taichung, Taiwan, 4 August,
2007.
Phenomenological on Ideographic Research: A Multiplicity of Methods Applied to Scholarly
Research in Management, Doctoral Research Seminar, College of Business, Feng Chia
University, Taichung, Taiwan, 31 July, 2007.
“Scholarly Research Projects in Tourism”, Staff Research Seminar, Feng Chia University,
Taichung, Taiwan, 31 July, 2007.
Run a Statistical Modelling course for Research and Teaching Staff of the Marketing Group,
Department of Management, GIEM, ISCTE Business School, University of Lisbon, Portugal,
1-2 March and 11 July, 2007, jointly with Dr Graeme D Hutcheson.
Rediscovering Satisfaction Research: Some Etymological Epistemological and Ontological
Views, College of Business, Feng Chia University, Taichung, Taiwan, 2 August, 2007.
Methodology and Methods, Doctoral Research Seminar, College of Business, Feng Chia
University, Taiching, Taiwan, 30 July, 2007.
Run a Strategic Brainstorming at 1ST, Technical University of Lisbon, Taguspark Campus,
Lisbon, Portugal, 21 June, 2007.
Taught Course on “Tourism Strategy and Futurecast”, Postgraduate Diploma in Tourism,
Faculty of Economics, University of Porto, Porto, Portugal, 15-16 June, 2007.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
81
Run a Strategic Brainstorming at the Faculty of Economics, University of Porto, Porto,
Portugal, 14 June, 2007.
Run two Strategic Brainstorming, Department of Management, ISCTE Business School,
University of Lisbon, Portugal, 23 April and 15 May, 2007.
Run a Staff Research Clinic, Department of Management ISEG, Technical University of
Lisbon, Portugal, 17 April, 2007.
Run an Academic Staff Research Clinic, Graduate Business School, Glion Institute of Higher
Education, Switzerland, 16 March, 2007.
Staff Seminar on “Research Methods”, Graduate Business School, Glion Institute of Higher
Education, Switzerland, 14 March, 2007.
Run a Strategic Brainstorming on Business Education, Research and Industry Partnerships,
INESC, Technical University of Lisbon, 8 March, 2007.
An Introduction to Statistical Modelling in Marketing, Academic Staff Marketing Group,
GIEM, ISCTE Business School, University of Lisbon, Portugal, 28 February, 2007.
Run a “Statistical Modelling for Management” and an “Advanced Statistical Analysis and
Model-Building” courses for doctoral students, ISEG, Technical University of Lisbon,
Portugal, 17-19 January and 26-28 February 2007, jointly with Dr Graeme D Hutcheson.
The Relationship between Research Questions and Tailoring in Marketing Research
Methodologies, Research Staff Seminar, Marketing Group, Department of Management,
ISCTE Business School, University of Lisbon, Portugal, 1 February 2007.
Run a Staff Research Clinic, Department of Management, ISCTE Business School,
University of Lisbon, Portugal, 23 January, 2007.
Run an Academic Staff Research Clinic, Department of Management, ISCTE Business
School, University of Lisbon, Portugal, 23 January, 2007.
Marketing Evolution and Revolution – The Future of Marketing Environment – The New
Consumer: From Prosumption and Downshifting to Neuromarketing and Particle Marketing,
Guest Lecture, PG, Information Systems, INESC, Technical University of Lisbon, 19
January, 2007.
Marketing Evolution and Revolution – The Future of Marketing Environment – The New
Consumer: From Prosumption and Downshifting to Neuromarketing and Particle Marketing,
MBA Guest Lecture, Graduate Business School, Glion Institute of Higher Education,
Switzerland, November 2006.
Coordinated and run a “Research Methods” course for PhD students at ISEG, Technical
University of Lisbon, Portugal, October-November, 2006.
Run a Strategic Brainstorming, Graduate Business School, Glion Institute of Higher
Education, Bulle, Switzerland, 16 November 2006.
Characteristics of memory Associations: A Consumer-Based Brand Equity Perspective. Staff
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
82
Research Seminar, Department of Marketing and Marketing Research, University of
Granada, Granada, Spain, 10 November 2006.
Run a Strategic Brainstorming, Department of Marketing and Marketing Research,
University of Granada, Granada, Spain, November, 2006.
“Evolutionary Marketing for dynamic Repositories of Knowledge (Libraries), Library Staff
Seminar, Feng Chia University, Taichung, Taiwan, 28th September, 2006.
“Corporate Branding”, two Executive MBA classes, Feng Chia University, Taichung,
Taiwan, 30th September 2006.
“Consumption Situations and the Effects of Brand Image on Consumers’ Brand Evaluations”,
Doctoral Research Seminar, Feng Chia University, Taichung, Taiwan, 27th September 2006.
“Rediscovering Satisfaction Research: Some Key Etymological, Epistemological and
Ontological Views”, Doctoral Research Seminar, Feng Chia University, Taichung, Taiwan,
27th September 2006.
“Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective”,
Doctoral Research Seminar, Feng Chia University, Taichung, Taiwan, 29th September 2006.
“Customer Loyalty: A Conceptual Framework”, Doctoral Seminar, Feng Chia University,
Taichung, Taiwan, 28th and 29th September 2006.
“Relevance and Rigour of Scholarly Research in Marketing”, Doctoral Seminar, University
of Valencia, Valencia, Spain, 11th July 2006.
“Not a Heresy or Heterodoxy in Academe … But … An Ideas Agenda and Futurecast
Research (without Voyeurism) on the Enacted Reality is Required!”, Doctoral Seminar,
University of Valencia, Valencia, Spain, 11th July 2006.
“Contextual Consumer Research”, Doctoral Seminar, University of Valencia, Valencia,
Spain, 12th July 2006.
“Rediscovering Satisfaction Research: Some Key Etymological, Epistemological and
Ontological Views”, Doctoral Seminar, University of Valencia, Valencia, Spain, 12 th July
2006.
Run a Staff “Research Clinic”, ISCTE, University of Lisbon, Portugal, 19th June, 2006.
Run a course on “Statistical Models in Management” for doctoral students, Gyor University,
Hungary, 7th-9th June 2006, jointly with Dr Graeme D Hutcheson, University of Manchester,
England.
Two lectures on “Future Trends in Marketing”, Masters in Marketing, ISCTE Business
School, University of Lisbon, Portugal, 20th-21st June, 2006.
Run a Doctoral Supervision Seminar for Staff on “Doctoral Supervision: Skills, Good
Practice, Mentoring and Student Relationship Dichotomies.” ISEG, Technical University of
Lisbon, Portugal, February 17th 2006.
Run a Course on “Future Trends in Marketing”, Masters in Marketing, Independent
University, Lisbon, January-February 2006.
“Future Trends in Marketing Programming, Management Development Institute of
Singapore, April 26th 2006.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
83
EMBA lecture on “New Strategic Thinking in Marketing in a Global Economy”, Feng Chia
University, Taichung, Taiwan, March 2006.
Three doctoral seminars on “Methodology and Methods; Relevance and Rigour in Scholarly
Research in Marketing”, “Contextual Consumer Research” and “Rediscovering Satisfaction
Research: Some Key Etymological, Epistemological and Ontological View”, Feng Chia
University, Taichung, Taiwan, 9-10 March 2006.
Doctoral Seminar, University of Coimbra, Faculty of Economics, Portugal, March 2006.
Taught Course on “Statistical Modelling for Management” for Staff and PhD students,
Faculty of Economics, University of Coimbra, Portugal, March 2006, jointly with Dr.
Graeme Hutcheson, University of Manchester, England.
Taught a course on “Marketing Decision Making and Futurecast”, University of CoimbraESTG, Leiria, Portugal, January and March 2006.
Taught course on “Statistical Modelling for Management” for PhD students, ISEG, Technical
University of Lisbon, Portugal, March 2006, jointly with Dr. Graeme Hutcheson, University
of Manchester, England.
Postgraduate Courses on “Future Trends”, GIEM-ISCTE University of Lisbon, Portugal,
January 2006 and 2007.
“Marketing Trends” Seminar given to Managers of the Pharmaceutical Industry,
Postgraduate Course, GIEM-ISCTE University, Lisbon, Portugal, October 21st, 2005
Doctoral Seminar on “Measure Purification, Data Reduction, Cluster Analysis, GLMs and
SEM,” University of Athens of Business and Economics, Greece, October 15th 2005.
“Marketing Evolution & Revolution – The Future of Marketing Environment – The New
Consumer: From Prosumption and Downshifting to Neuromarketing and Particle Marketing”
– two MBA lectures, Feng Chia University, Taichung, Taiwan, September 27th 2005.
Staff and Doctoral Research Seminar on Ontology Paradigms, Research Modelling and
Research Design,” Feng Chia University, Taichung, Taiwan, September 22nd 2005.
MBA lecture on “B2B Beyond the Box – New Intelligent Marketing and Sense & Respond
Values,” Department of Business Administration, Graduate Institute of Commerce, National
Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan, September 20th 2005.
Quantitative Methods in Management Research, Centre for Business performance, Cranfield
School of Management, Cranfield University, England, January 12-15, 2005 (with Dr
Graeme Hutcheson, University of Manchester)
Postgraduate Seminar on “What is a thesis? How to structure a thesis?”, ISG Management
Institute, Lisbon, Portugal, 12 July2005
Marketing Evolution and Revolution – the Future Marketing Environment, ISG Management
Institute, Lisbon, Portugal, 14 June 2005
Pure Management coupled with Good Reasoning Delivers Performance and Profitability,
Feng Chia University, Taichung, Taiwan, 16 August 2004
PBM, PBM2 or CSM?, Feng Chia University, Taichung, Taiwan, 17 August 2004
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
84
Applications of Neural Networks and Simulated Annealing for Computer Modelling in
Marketing Management, Department of Computing Communications Technology and
Mathematics, London Metropolitan University, London, 10 March 2004
Guest Speaker at the 3rd Annual Napier University Postgraduate Business School Conference,
26 January 2004, Edinburgh, Scotland
Doctoral Supervision Seminar, School of Business and Economics, University of Maribor,
Slovenia, 24 November, 2003
Doctoral Supervision Workshop, Faculty of Economics, University of Coimbra, Portugal, 26
May 2004
Mathematical and Computer modelling in Marketing: Neural Networks, Simulated
Annealing and Dempster-Shafer Theory (DST) – Computer Modelling Applications in
Marketing, Faculty of Electrical Engineering and Computing, University of Zagreb, Croatia,
27 April 2004
An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer
Choice, University Lusofona Centre of Higher Studies in Management, Lisbon, Portugal, 1
April 2004, co-authored with Malcolm J Beynon
Trends in International Marketing, Feng Chia University, Taichung, Taiwan, 2 March 2004
Future Trends in Marketing, Feng Chia University, Taichung, Taiwan, 2 March 2004
Teaching Creativity and Effectiveness, Feng Chia University, Taichung, Taiwan, 4 March
2004
Taught courses on “Statistical Models for Management”, “Quantitative Methods in
Marketing Research and Model Building” and “Model Selection in Marketing Research”, 2022 May, 2000, June 2002 and 20-24 June 2003, 12-14 July 2004, 14-16 June 2005, 19-21
June 2006, 1-2 March, 2007, ISCTE Business School, University of Lisbon, Portugal, jointly
with Dr Graeme Hutcheson, University of Manchester, England
Systemisation of Prevailing Research Methods in Business Research – Research Organisation
and Approaches, University of Maribor, Slovenia, 13 June 2003
Marketing Strategies for Telecom Operators, University of Zagreb, Faculty of Electrical
Engineering and Computing, Zagreb, Croatia, 12 June 2003
Neo-Marketing and Consumer Behaviour in a Changing Marketplace: Seeing the Unseen,
Feng Chia University, Department of International Trade, Taichung, Taiwan, 4 July 2003.
Future Trends in Marketing, University of Trás-os-Montes and Alto Douro (UTAD), Vila
Real, Portugal, November 21, 2002
Future Trends in Marketing, University of Evora, Portugal, 20 November, 2002
Neo-Marketing and “Consumer Behaviour in a Changing Marketplace: Seeing the Unseen,
University of Beira Interior, Covilha, Portugal 25 June, 2002
Marketing Futurecast: Unforeseen, Uncertain and Unheard, Faculty of Economics,
University of Coimbra, Portugal, 24 June 2002
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
85
Ideographic and Nomothetic Research Methods for Doctoral Students, University of the West
of Hungary, Sopron, Hungary, 27 March, 2002
Taught course on “Quantitative Methods for Doctoral Students in Marketing”, University of
the West of Hungary, Sopron, Hungary, 24-26 March 2002, with Graeme D. Hutcheson.
Generating Research Activity and Publishing in the Marketing Discipline, University of Hull,
England, 20 March, 2002
Rediscovering Satisfaction Research: Key Issues and Trends – Consumer Satisfaction
Theories in Tourism, Christel De Haan Tourism and Travel Research Institute, Nottingham
University Business School, Nottingham, England, 6 March 2002
Academic Research Culture, Strategy and Programming, University of Aveiro, Portugal,
March, 2002
Challenging Research Topics in Marketing for Masters Dissertations, University of the
Algarve, Faculty of Economics, Faro, Portugal, March 2, 2002
Taught courses on “Quantitative Methods for Doctoral Students in Management”, University
of Aveiro, Portugal, February 2002.
Taught a course on “Quantitative Methods for Doctoral Students in Management”, ISEG,
Technical University of Lisbon, Portugal, 21-23 November 2001, and 5-7 March 2003.
Conceptual, Statistical and Computer Modelling of Consumer Behaviour Analysis, ISCTE
University, Lisbon, Portugal, 14 November 2001
Conceptual and Statistical Modelling of Consumer Behaviour Analysis, University of
Business and Economics, Athens, Greece, 5 October, 2001
Future Trends in Marketing, Guest Lecturer, Athens University of Business and Economics,
Athens, Greece, 5 October, 2001
Analysis of Consumer Behaviour through the Use of Conceptual, Statistical and ComputerBased Models, Department of Management and Marketing, University of Jaume I, Castello,
Valencia Province, Spain, 13 July 2001
Consumer Behaviour: Conceptual, Statistical and Computer models, Department of Business
Administration, University of Valencia, Valencia, Spain, 12 July, 2001
Analysis of Consumer Behaviour: Conceptual, Statistical and Computer Modelling,
Management Department, Higher Institute for Economics and Management, Technical
University of Lisbon, Lisbon, Portugal, 30 May, 2001
Seminar on “Quantitative Research Methods for Doctoral Students”, Athens University of
Business and Economics, Athens, Greece, April 4-6, 2001 (jointly with Dr Graeme
Hutcheson, University of Manchester, England)
The Use of Neural Networks to Model Consumer Behaviour, School of Computing and
Mathematical Sciences, Liverpool, John Moore University, Liverpool, England, 24
November 1999
Statistical and Computer Modelling in Marketing : Applications in Services and Retailing,
Surrey European Management School (SEMS), University of Surrey, England, 3 November
1999
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
86
Modelling Customer Satisfaction with Preferred Supermarket Store Using LISREL,
Strathclyde University, Glasgow, Scotland, 24 February 1999
Neural Networks, University of Paisley, Scotland, 19 November 1997
Long-Term Trends in Marketing, Erasmus University, Rotterdam, Holland, 23rd March 1994
Artificial Intelligence in Marketing, Washington State University, U.S.A., April, 1992
Expert Systems in Marketing, University of Sheffield, England, March, 1992
Expert Systems in Marketing, University of Bath, England, January, 1992
Expert Systems in Marketing, University of Strathclyde, Scotland, January, 1992
Using Computer Models in Marketing Teaching, Faculty of Management and Business,
Manchester Polytechnic, 24th April 1991
CASE STUDIES DEVELOPED
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
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37.
Inforak, Scotland
Auto-main, Scotland
Strathspey Ski Centre, Scotland
Pok Electronic Systems, Scotland
The Scottish Football League, Scotland
Bartels Paperbacks, England
Kilroy Products, England
The Gaelic Bank, Scotland
Saint Honore' Hospital, Belgium
Premier Bank, U.S.A.
First Health, Wales
Prohealth, England
Temple Nathan, England
Phonelink, England
Llaneaton Hospital, Wales
Kamen Food Products, England
Ice Delight, England
The Atlantic Islands, Portugal
The Ulaanbaatar Carpet Factory, Mongolia
Date Palm Developments Limited, England
The Southwest Bank, England
Belford & Wrigley Building Society, England
Arhi Pivnii Kombinat, Mongolia
Windsor Building Society, England
London Underground Limited (LUL), England
Flying Waiters Ltd. England
Home from Home (HFH) Limited, Scotland
Fuji Bank, Japan
Plaswin, Wales
CIFRA Supermarkets, Mexico
Prime Magazine, Wales
Pink Lady Stores, Wales
Chocoholic Cake Mix, Wales
Kanter Products Limited, Scotland
Geoffrey Hansen Limited, Scotland
AVENTURA & Co., England
Polygon Publishing Company, England
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
87
38.
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Dyson Vacuum Cleaners, England
Vector Computers, Scotland
Noriak Co., Scotland
British Airways,England.
Cold Storage,Singapore.
Electrolux,Sweden.
Google Phone,U.S.A.
Grundfos,Denmark.
Labatt Beer,Canada.
Microsoft,U.S.,A.
National Australia Bank,Australia.
Nintendo Wii,Japan.
Tag Heuer,Switzerland.
Walkers, England.
Foster’s Lager,Australia.
Kerry,Ireland.
Acer,Taiwan.
Zara,Spain.
ACCOR,France.
ING,Holland.
Petrobras,Brazil.
Cirque du Soleil,Canada.
LENOVO,China.
Curry’s,England.
Singtel,Singapore.
Red Bull,Austria.
San Pellegrino,Italy.
Siemens,Germany.
COMPUTER SOFTWARE DEVELOPED
1.
2.
3.
LOCAT: Site Location Analysis, co-authored with Robert Paton
MOI: Market Opportunity Index, co-authored with Robert Paton
Problems in Marketing: Analysis and Applications:- Spreadsheet Models
GRANTS
Industrial Scholarship – ESPRC - £6,000, 2012, with Prof. Yun Lin (Engineering, Doctorial
Training Accounts (DTA).
Won a Lord Kelvin/Adam Smith Scholarship for a project on “Intelligent Modelling and
Predictive Control for Accounting and Finance”, with Prof Yun Li and Prof Kwaku Opong,
2011 (£56,200)
ECRKTA – Research and Knowledge Transfer Scheme - £7,173 – with Dr. Xuemei Bian,
University of Nottingham and Dr. David Harness, University of Hull, 2011.
“Optional Financial Modelling and Decision Making” Project – University of Glasgow, with
Prof. Kwaku Opong (Business School) and Prof Yun Li (Engineering), Morgan Stanley
£30,000, 14th May, 2011.
“Improving Financial Forecasting and Decision Support with Intelligent Systems and
Control”, Scotland-China Higher Education Research Partnership, British Council (BC)
2009-2010, with Dr Yun Li (Electronics and Electrical Engineering), Dr Mario Cerrato
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
88
(Economics) and Professor Gabriel Talmain (Economics, University of Glasgow, (£153,336,
Grant Number 63024)
Research Project on “Counterfeiting Luxury Brands”, Department of Management,
University of Glasgow, 2008 (£2,000).
Department of Management, ISCTE Business School, University of Lisbon, Portugal (2007).
Seedcorn Funding – Project on “Consumers’ Zones of Tolerance (ZOT)”, co-researcher, Dr
Paulo Rita (€2,580).
ISCTE Business School, University of Lisbon Grant to the University of Glasgow (2005)
(£10,000)
PGR Recruitment Fund Bid – Faculty of Social Sciences, University of Glasgow (February)
2004, (£4,000)
BEST
(£5,000)
and
University
of
Glasgow,
Department
of
Business and Management (£3,250) – total £8,250 – Measurement of the “Effectiveness of
Computer Based Assisted (Expert Systems/Knowledge Based Systems) Postgraduate
Management Teaching in an International Context: a Longitudinal Study, 2003
National Science Council (Taiwan) and University of Glasgow – Department of
Business and Management £2,825 – Seedcorn Funding to develop 6 major research proposals
to be replicated in Taiwan, 2003.
Scottish Arts Council, Centre for Cultural Policy Research, University of Glasgow, £1,000,
2002
Supermarket Shopping and Satisfaction Behaviour Research Project, Seedcorn Funding,
Cardiff Business “School, University of Wales College of Cardiff, £1,500, 1996.
Research Project on Satisfaction theory and Models for Cars, ATMs and CD Players, Cardiff
Business School, University of Wales College of Cardiff, Seedcorn Funding, £350. 1993
EPSRC (Engineering and Physical Sciences Research Council) Doctoral Training Grant £8021, Application Reference Allocated: 31495/2001-2006, University of Glasgow,
Scotland (currently)
Research Assistantship for the Development of Expert Systems for Marketing Managers Cardiff Business School, University of Wales College of Cardiff (1990-1995) jointly with
Bruce Curry
ERASMUS - University of Glasgow, Scotland and University of Aveiro, Portugal (1989)
HONOURS AND RECOGNITION AWARDS
Best Conference Paper Award – “Product Longevity: Exploring the Success Factors in the
Children’s Market in Indonesia” – 2nd Annual International Conference on Enterprise Marketing
and Globalization (EMG), 2012, 7-8 May, 2012, Bali, Indonesia, Co-authored with Jony
Oktavian Haryanto.
“Military College in the World”, AAACM, 25th November, Lisbon, Portugal, 2011.
“Best Lecturer”, Executive Masters in Brand Management, Indeg Business School, ISCTE,
University of Lisbon, Portugal, 2009-2010.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
89
Name included in the Who’s Who of Professionals (Worlds Leaders in Commerce,
Economics, Policy and Trade) (Washington, D.C., USA) 2010.
Name included in the Whos Who of the World Class Professionals (USA) 2010.
Name included in the “International Who’s Who” of the Historical Society, 2008, 2009.
Highly Commended Paper at the Literati Network Awards for Excellence 2006, Cleopatra
Veloutsou, G. Ronald Gilbert, Luiz Moutinho and Mark M.H.Goode,” Measuring
Transaction Specific Satisfaction in Services: Are the Measures Transferable Across
Cultures?, European Journal of Marketing (2005), 39, 5/6: 606-628.
Contributor with 25 articles to the EMERALD University of Glasgow Award – one of the
highest contributing universities (50) to EMERALD Journals (1989-2005).
Outstanding Paper Award 2003 – Emerald’s Literati Club Awards for Excellence, Luiz
Moutinho and Paul A Phillips, “The Impact of Strategic Planning on the Competitiveness,
Performance and Effectiveness of Bank Branches:
A Neural Network Analysis”,
International Journal of Bank Marketing, 20, 3: 102-110, 2002
Name included in the Who’s Who in Finance and Industry (Marquis, USA, 2002)
Name included in the Who’s Who in Scotland 2002, 2003, 2004, 2005, 2006, 2007, 2008,
2009, Carrick Media, Scotland
Highly Commended Award 2001 – Luiz Moutinho and Anne Smith, “Modelling Bank
Customer Satisfaction through Mediation of Attitudes towards Human and Automated
Banking”, International Journal of Bank Marketing, 18, 3 (2000)
Best Paper Award, Relationship Marketing Track, Academy of Marketing Annual
Conference, University of Derby, England, 5-7 July 2000, "The External Contingency and
Internal Characteristic of Relationship Marketing", co-authored with Charles Chien
Name included in the “Who’s Who in International Business Education and Research”
(Edward Elgar Publishing, 1999) – a select sample of 150 leading scholars reflecting research
productivity, citational analysis and peer-based nominations
Martin Oppermann Memorial "Best Article of the Year Award", Phillips, Paul A and Luiz
Moutinho, "The Marketing Planning Index : A Tool for Measuring Strategic Marketing
Effectiveness", Journal of Travel and Tourism Marketing, 7, 3 : 41-60, 1998
1998 Citation of Excellence – ANBAR Highest Quality Rating, Phillips, Paul A and Luiz
Moutinho, “The Marketing Planning Index: A Tool for Measuring Marketing Effectiveness”,
Journal of Travel and Tourism Marketing, 7, 3: 41-60
“Best in Research” Award 1998 – The Marketing P’s Awards, sponsored by “Marketing and
Advertising” Review, IPAM – Portuguese Marketing Management Institute, Ministry of the
Economy, Ministry of Science and Technology and Tetra Pak, Portugal
Runners-Up, “Best Academic Competitive Paper” – Academy of Marketing Annual
Conference 1998, Sheffield Business School, Sheffield Hallam University, Sheffield,
England
1998 Citation of Excellence – ANBAR Highest Quality Rating, Hurley, Stephen, Luiz
Moutinho and Stephen F Witt “ Genetic Algorithms for Tourism Marketing”, Annals of
Tourism Research, 25,2 (April): 498-514
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
90
1997 Citation of Excellence – ANBAR Highest Quality Rating, Chien, Charles S and Luiz A
Moutinho, “A Framework of Networking Efforts: The Missing Part of Relationship
Marketing”, Journal of Targeting, Measurement and Analysis for Marketing, 6, 1: 33-47
Best Doctoral Student - Research Proposal, Reinaldo Proenca, European Marketing Academy
Annual Conference, Warwick, England, 1997
1997 Award for Excellence - Highly Commended Article, “The Effects of Free Banking on
Overall Satisfaction: The Use of Automated Teller Machines”, The International Journal of
Bank Marketing, 13, 4, 1995, with Mark Goode
Citation of Excellence - ATM User Attitudes: a Neural Network Analysis, Marketing
Intelligence and Planning, 14, 2:26-32 (1996), co-authored with Fiona Davies and Bruce
Curry
Certificate of Excellence - Article 1995, Marketing Intelligence and Planning, with Douglas
T Brownlie
Best Doctoral Paper Award, Marketing Education Group Annual Conference, University of
Salford, 1992 with Paulo Rita
Recognition Award presented by the Academy of Marketing Science at the Tourism Services
Marketing: Advances in Theory and Practice Conference, Cleveland, Ohio, USA, September
25th 1986
Certificate of Recognition of Visiting International Faculty awarded by the Centre for
International Education of the California State University, Long Beach, USA, October 16th
1984
RELATED PROFESSIONAL ACTIVITIES
CETEL Management Consultants, Lisbon, Portugal, Senior Marketing Management
Consultant (1972-1980) and Partner (1976-2005)
Significant consulting and in-company training activities in the field of marketing
management, particularly in the marketing research, sales management, and marketing
planning areas. Some of the clients/organisations for which Professor Moutinho has worked
are listed below.
TRAINING
UNILEVER, Portugal
Cendant-ERA, Portugal
EDP, Portugal
Johnson and Johnson, Holland.
Mineraliniai Van Denys, M V Baltic, Vilnius, Lithuania, 2003
ASCO, Aberdeen, Scotland (3 seminars on Diagnostic. Scenarios, Expert Systems and
Strategy) (DSS)
IPAM, Oporto and Aveiro, Portugal
Autosil, Portugal
TDM – Telecommunications of Mozambique
International Executive Development Center (IEDC), Slovenia and Croatia
Bled School of Management
Royal Alexandra Hospital, Paisley, Scotland
TLTP, England
Pittards, England
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
91
Howe-Gosh Leather, Australia
Topinfor, Portugal
Bank de Fomento & Exterior, Portugal
IAMD - UNDP Regional Centre, Darkhan, Mongolia
C.I.F.A.G., Management Centre, Portugal
I.L.A.F. Institute, Portugal
Marketing and Publicidade, Portugal
EAP, European School of Management, Oxford, England
Update, University of Glasgow, Scotland
Luso-American Institute, Portugal
Penta Airline Hotels, Portugal
Petrochemical National Company, Portugal
Rekena, Portugal
Martini and Rossi, Portugal
IBM, Portugal
Econave Shipping Company, Portugal
Reckitt and Coleman, Portugal
ITT - Yellow Pages, Portugal
FIAT, Portugal
Yoplait, Portugal
Bank Fonsecas and Burnay, Portugal
Volkswagen, Brazil
TeleBras (Telecommunications Holding Company), Brazil
Geotecnica Engineering Company, Brazil
CIESP (Sao Paulo Industry Confederation), Brazil
SIGNO Management Consultants, Portugal
Bank ITAU, Brazil
Portuguese Marketing Society
Hotel Directors' Association, Portugal
PROFABRIL, Portugal
National Association of Librarians, Portugal
LUSOTUR, Portugal
CUF, Portugal
Military Higher Studies Institute, Portugal
Hotel and Tourism School, Estoril, Portugal
National Tourism Training Institute, Portugal
Faculty of Engineering, Technical University of Lisbon, Portugal
Engineers’ Society, Portugal
CNEP, Portugal
CIREL Soft Drinks, Portugal
IATA, Portugal
Agency for the Development and Substitution of Imports, Portugal
MARKETING RESEARCH / STATISTICAL ANALYSIS
Portuguese Government – Portuguese Tourism Institute (ITP) and Marketing Research
Institute (IMR), Portugal
Oporto Industrial Association, Portugal
Woolmark, Portugal
Penta Airline Hotels, Portugal
Sicai, Italy/Lusotecna, Portugal
Locatelle-Rental TV, France
Portuguese National Tourist Board
Department of Sports, Portugal
NOVA ERA Electrical Materials, Portugal
SINES Area Cabinet, Portugal
AICE - Constructors Association, Portugal
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Luiz A M Moutinho
Curriculum Vitae
92
Rubber Latex, Portugal
Lisbon Fresh Water Supply, Portugal
MARKETING PLANNING AND ORGANISATION
BLC - The Leather Technology Centre, England
AUTO-MAIN, Scotland
DAVAUGUS, Portugal
PRECIX, Portugal
Penta Airline Hotels, Portugal
Bank National Ultramarino, Portugal
Bank ITAU, Brazil
Lisbon-Oporto Telephone Company (TLP), Portugal
Air Portugal
DOCAPESCA, Portugal
TOBOM Food Products, Portugal
Statistical Modelling Portuguese Tourism Institute – Grande Consumo, Portugal
CONSULTING FOR ACADEMIC INSTITUTIONS
University of Wales, Validation Unit
University of Aveiro, Portugal
Catholic University (PUCC), Campinas Brazil
Professor Moutinho has also undertaken several tourism marketing-related projects in
Arizona, California, Alaska, and Ohio (USA)
Professor Moutinho speaks and writes fluently in English, French, Spanish and Portuguese.
All Professor Moutinho's student evaluations are consistently above the average ratings
scored at the department or college levels. Student evaluation computer printouts are
available upon request.
MEDIA/
Adevarul Newspaper, Romania
Diario Economico,Portugal.
BBC Radio 4, UK. Stornoway, Gazette, Scotland.
TV Medellin, Colombia
Radio Tropical, Brazil
TV Roraima, Brazil
Dirhotel, Portugal
Ana Magazine, Portugal. Dir Hotel Magazine, Portugal, SicNoticias – Journal de Noite,
Portugal, Diario de Noticias, Portugal, RDP-N TV “Contas Em Dia” programme (2009)
Portugal, Antena 1 National Radio, Portugal (2009). Several contributions and appearances
in live debates, programmes and interviews for BBC Television – Newsnight Scotland; BBC
Radio Scotland – e.g. Lesley Riddock Programme (several times), Newsdrive Extra,
Drivetime, etc. TV – (e.g. Reporting Scotland, Kirsty Wark Show), Portafolio Colombia,
RTP2 – Balancos E Contas, Portugal, Antenlone, RDP, PortugalReal Radio, Observer, The
Scotsman, The Herald, Evening Times, Daily Record, Scottish Daily Express, Daily Mail,
Scotland on Sunday, Evening Standard, The Press and Journal, Aberdeen, Soctland. STVScotland Today, etc., as well as TV and print media in Slovenia (e.g. Status Manager,
DELO), Lithuania (TV Vilnius), Spain, Portugal – Fortunas e Nogocios, Marketeer, MKT
online.net, the Marketing Portal; Marketing and Publicidade; Journal de Negocios, Diario
Economico; Exame, Visao; Expresso; SIC-Imagens De Marca, Portugal, TSF Radio,
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
93
Portugal, Publico, Portugal and “PROVA ORAL”-ANTENA 3, Portugal, New Zealand,
Finland, Mozambique, etc.
_______________________________________________________________________________________
Luiz A M Moutinho
Curriculum Vitae
94