marketEye™
Interactivity and Local Based Services via Text Messages (SMS)
A Business Opportunity for Service Provider
Executive Summary


MarketEye allows interactivity and local based services via text
messaging (SMS) offered by wireless service providers
Purchase
 Download of ring tones (Revenue generation via „Premium SMS“)
 Download of cell phone games (Revenue generation via „Premium
SMS“)



Advertisement: Interactive „shopping windows“
 Download of coupons
 Download of information
Support and Service: Call me back functionality
 Initiate contact with a call center agent
MarketEye is architectured as a server based solution
How the MarketEye works
MarketEye as Part of Ad Poster,
Shopping Window
Front View
Cell Phone with Infrared
Interface or bluetooth
 Step 1: Hold cell phone with infrared
interface in front of MarketEye
 Step 2: MarketEye initiates a text message
(SMS) from cell phone to server
 Step 3: 5 seconds later server sends back
SMS (Could be a „Premium SMS“) with
 Coupon, information, purchased ring
tone or game etc.
 Or the cell phone number is routed to a
call center for an immediate call back
 Step 4: Analyze: Vendor has the opportunity
to easily access server to get detailed
reporting
 MarketEye functions as a „Thin Client“ and
needs power access only
MarketEye Value Proposition
Service Provider Value Proposition
Value Proposition for Advertiser
 Innovative application that attracts young
audience
 Additional text messages (SMS) revenue
 Additional revenue generation with an
easy ring tone or game downloading
(Premium SMS)
 Additional cell phone use
 Interactive point of sales
advertisement
 User friendly customer service and
support
 Success control as each MarketEye
has a unique identification number
Consumer Value Proposition
 Easy and user friendly handling
 Allows information downloading and purchase
when needed
 Secure connection – Service provider function
as trust center
MarketEye Test Case
“BMW” - Interactive Advertisement
MarketEye
behind the
poster creates
an
 Interactive
and
 Innovative
advertisement
 BMW was attracting potential car buyers
at one of the largest car shows in
Europe (IAA Frankfurt, Germany) with
an interactive advertisement
 The interactive posters were placed in
the airport lobby, train stations and in the
lobby of the convention center
 Potential customers could get a coupon
via a text message service (SMS) for a
small gift when visiting the BMW booth
 More than 3,000 visitors used the
interactive advertisement opportunity
MarketEye Test Case – “Yellow Strom”
Lead Generation via Call-me-Back Poster
MarketEye as
Part of the Poster
 The German utility company created a
lead generation campaign via call-meback posters
 The posters were placed in malls and
around train and bus stations
 The MarketEye technology as part of a
poster was initiating a text messages
SMS to a contact center server
 A contact center agent called back the
potential customer
SMS
Call Back to
Cell Phone
“Hello, here is the Service Center…”
Contact
Center Server
 For a wireless service provider Market
Eye is pushing
 Text messages / SMS traffic and
 Additional voice traffic
MarketEye Test Case – “McDonald’s”
Permission Marketing – Text Messages (SMS) as Ad Vehicle
McDonald’s
Local Permission Marketing
 To strengthen the regional foot print
McDonald’s set up a local marketing
campaign in a small town
 To get customers to sign up for
permission marketing activities
McDonald’s offered a special coupon
 The download of the coupon was
initiated by interactive posters with
MarketEye technology in a movie
theater, a shopping center and in a
McDonald’s restaurant
 In two months more than 2,600
customers signed up and created an
impressive customer data base