A snapshot of the knowledge, beliefs and actions of Australia’s successful recyclers Ark Prepared by Planet g Week 2014 for National Recyclin Secret Know The Facts 91% of Australians think that recycling is the right thing to do 54% of Australians incorrectly think that aerosols cannot be recycled e c n a l G a At 68% look on pack for information about recyclability Secret Do It In The Bathroom Secret 18% Don’t Bag It of homes in Australia have recycling bins in the bathroom Secret 23% of Australians sometimes put recyclables in plastic bags before recycling 51% of people who always put their recycling in a plastic bag wrongly think it will be recycled twice People in units are as likely to put recycling in plastic bags Do It In Public Secret 74% Take It To Work get frustrated when they can’t find a public recycling bin 78% believe that having recycling at work makes them feel better about their employer 76% of workplaces recycle paper Secret Secret Think Outside The Bin 76% of Australians think there are not enough recycling options for electronic items 5,000 Every 12 hours, mobiles phones reach the end of their useful life Buy It Back 1 in 6 Only reams of new paper has any recycled content Recycled wood keeps carbon out of the atmosphere CONTENTS Ambassador Layne Beachley with a ‘Cartridges 4 Planet Ark’ retail collection box. Australian Packaging Covenant Foreword 4 Planet Ark Foreword 5 Introduction 6 No 1 – Know The Facts 8 No 2 – Do It In The Bathroom 13 No 3 – Don’t Bag It 15 No 4 – Do It In Public 18 No 5 – Take It To Work 21 No 6 – Think Outside The Bin 23 No 7 – Buy It Back 27 Bring Down The House 30 Conclusion 31 References 32 3 The Australian Packaging Covenant is a champion of positive environmental action and, as such, is pleased to support National Recycling Week 2014. We commend Planet Ark for the production of this research report on the habits of great recyclers: The Seven Secrets of Successful Recyclers. National Recycling Week is a fantastic opportunity to reflect on what has been achieved to increase recycling rates by everyone working together – industry, government and consumers – and how we can continue to collaborate and build on these proven achievements. Foreword Australian Packaging Covenant Learning from our peers is an important part of this, and is the approach taken to packaging product stewardship through the Australian Packaging Covenant (APC). By being involved in the APC, industry is able to come together to share ideas on how to increase the environmental sustainability of packaging, as well as contribute to projects that increase the recovery and recycling of packaging materials. Over the life of the APC, the overall recycling rate of consumer packaging has increased from 39% in 2003 to 64.2% in 2013. Appropriate packaging on products is necessary – it helps us transport what we buy, provides us with information about the product, promotes the product, and helps to protect it and us as consumers. As new packaging types emerge, it is crucial that we work together to implement solutions to help recover and recycle those packaging types. For example, recent packaging developments have seen an increase in flexible plastic packaging. This has environmental savings through less materials going into the production of the packaging and other benefits, however, these types of flexible packaging are currently not widely accepted for recovery through Australia’s kerbside recycling systems and are largely sent to landfill. To help address this, the APC has funded the provision of flexible plastic collection points in supermarkets and shopping centres through the REDcycle program. This program helps divert this waste stream from landfill, and creates a resource for Australian-made recycled products, such as outdoor furniture for schools and communities. The APC has also recently approved funding to assist the recovery of flexible plastics at the kerbside. We have achieved a great deal in the recovery and recycling of packaging, but many of us have more to do. I therefore encourage all Australians to adopt the seven secrets of successful recyclers. By learning from each other, and building on successes, we can continue to build awareness and engagement within the community to grow further grow our recycling culture and seek to achieve real environmental sustainability. Stan Moore CEO Australian Packaging Covenant 4 Most people agree that reuse and recycling have significant benefits, both for the environment and the economy. On the environmental front, producing goods from recycled rather than raw materials significantly decreases the use of natural resources like coal, oil, rare earth metals, water and energy. It also minimises a wide range of other environmental impacts like greenhouse gas emissions, pollution, toxins and litter. Foreword Planet Ark Environmental Foundation Economically, the recycling industry is unique in that it provides resources to a wide range of other sectors without directly depleting natural resources. According to a 2012 Department of the Environment report the recycling industry generates more jobs per tonne of waste recycled than the same amount sent to landfill. With the recent rise in landfill levies in some states, recycling can even save businesses money. Recycling in Australia has come a long way in the past two decades. With 94% of Australians now having access to a kerbside service, most have embraced the idea of recycling. This report shows that nine out of ten (91%) Australians think that recycling is the right thing to do and 85% think that it is easy and convenient. ever more successful recyclers. The ‘Cartridges 4 Planet Ark’ program, the RecyclingNearYou and BusinessRecycling websites and National Recycling Week are all designed to make recycling easy, accessible and mainstream. This year’s National Recycling Week theme, The Seven Secrets of Successful Recyclers, aims to make recycling at home, work, school and in public as efficient, as effective and as successful as possible. Planet Ark would not be able to facilitate National Recycling Week without the generous support of our sponsors. So I’d like to personally thank our Major Sponsor, the Australian Packaging Covenant, Associate Sponsors Unilever, Bingo and ‘Cartridges 4 Planet Ark’, and Supporting Sponsors Australian Paper, MobileMuster, and Officeworks. I’d also like to thank all the workplaces, schools and councils that get involved to make National Recycling Week such a success. We are proud to be working with all of these partners to create a nation of successful recyclers. Paul Klymenko CEO Planet Ark Environment Foundation Recycling is an ever-changing area with new legislation, government policy, and technology pushing the industry into the future. Core to Planet Ark’s mission is to help individuals, workplaces and businesses adapt to these changes and to become 5 INTRODUCTION Despite the high participation, the national recycling rate of all the waste generated in Australia is only 51%2, although there are significant differences between states and territories, ranging from the ACT which has a recycling rate of 74% to the Northern Territory which has a recycling rate of just 4%2. These differences reflect the unique challenges faced in some parts of Australia where small populations are spread over great distances. The ACT, for example, has 385,600 residents with a population density of 162 people per square kilometre, while the Northern Territory has 243,700 residents with a population density of just 0.2 people per square kilometre3,4. This means that providing recycling services to some areas is not only logistically difficult, but also environmentally harmful. Differences in state and territory legislation are another significant contributor to varying recycling rates. In metropolitan Sydney, for example, there is a landfill levy of $120.90 per tonne, which has been designed to drive diversion of waste to recycling services. This levy is more than double that charged in some other states, while Queensland and Tasmania do not have state mandated levies5 at all. South Australia and the Northern Territory both have container deposit schemes, with a 10c deposit being repaid to consumers for each container returned to a recycling centre. As well as variations in recycling rates between states, there are significantly different rates between materials. Metals (89%), glass (67%), and paper and cardboard (61%) have high recycling rates, while the rates for plastics (23%) and organics (34%) are significantly lower2. As waste production is predicted to double globally by 20256, and with solid waste management comprising one of the greatest costs to municipal budgets7, it is vital that recycling rates continue to grow. Increased recycling has a number of benefits, including: • Reducing the volume of waste going to landfill • Preserving natural resources State recycling rates. • Decreasing energy usage 74 • Reducing water usage 67 59 Percentage of waste recycled (%) Recycling has boomed in Australia over the last decade, with 94% of Australians now having access to kerbside recycling services1. The number and variety of alternative recycling programs has also greatly increased, with schemes established in workplaces, retail outlets, outdoor public areas and council facilities, creating an environment where 98% of Australians now participate in some form of recycling or reuse1. In addition, improving recycling rates will ensure there is a reliable and continuous input of materials into the recycling system, which will make the industry more economically viable and lead to the development of new infrastructure and technology. 54 45 31 4 There are many ways that Australia and Australians can become more successful recyclers. These include: NT • Increasing knowledge about what can and cannot be recycled in kerbside collections 15 ACT SA NSW Introduction VIC QLD WA TAS 6 • Making collection programs for items like electronic waste free and easily accessible • Expanding extended producer responsibility programs to cover a wider range of products • Encouraging workplaces to set up recycling systems • Enabling people to take their good recycling habits to work and • Increasing recycling infrastructure in public places so that people can continue to recycle away from home About This Report The purpose of this report is to lift the lid on what makes a successful recycler, with each section focusing on actions that someone can take to be more successful. It looks at the knowledge, attitudes and behaviours of Australians towards recycling and the services available, with the aims of identifying current barriers to, and misconceptions about, recycling and addressing them. Acknowledgements Planet Ark gratefully acknowledges the support of the following sponsors of National Recycling Week: • Major Sponsor Covenant the Australian Packaging • Associate Sponsors Unilever (maker of Rexona), Bingo Bins, and ‘Cartridges 4 Planet Ark’ • Supporting Sponsors MobileMuster, Officeworks, and Australian Paper. Report Authors: Amanda Cameron and Brad Gray Planet Ark Review and Editing; Sara McGregor and Jodie Lewin Photo Credits: Mark Donaldson, Ryan Collins and Brad Gray Graphic Design: Slade Smith The report draws on information and statistics from a wide range of internal and external reports and includes the results of independent research commissioned by Planet Ark and conducted by Pollinate. One thousand and three Australians aged 14-64 were surveyed online from 4-9 September 2014. The sample was representative of the Australian population in terms of age, gender and location. Planet Ark acknowledges the support of our National Recycling Week sponsors. Introduction 7 Secret KNOW THE FACTS A Little Knowledge Goes A Long Way Can you put these in your home recycling bin? Knowing which items can be recycled at the kerbside is the first step to becoming a successful recycler. Research suggests that contamination in recycling bins is not always due to a lack of care or concern by residents, but rather a misunderstanding about what can be recycled8. This is highlighted in the Planet Ark survey with nine out of ten (91%) participants agreeing that recycling at home is the right thing to do and over eight out of ten (85%) agreeing that recycling at home is easy and convenient. However, even with this overwhelming level of support, there are a number of materials that cause confusion, which leads people to make recycling mistakes. Plastic bottles Most Australians have a clear understanding of the recyclability of certain packaging types: Biscuit packets & trays • Items frequently used by households, such as plastic bottles, and long-life milk and juice cartons, require Australians to make decisions regarding their disposal on an almost daily basis. As such, most people are aware that these items are recyclable. In the Planet Ark survey, 93% and 83% of people correctly indicated that plastic bottles and long-life milk and juice cartons respectively are recyclable. • Some items, like aluminium cans and glass jars, are made from simple and easily recyclable Know The Facts Aluminium cans Long-life milk & juice cartons Glass jars Aerosol cans Pringles tubes Old/broken drinking glasses Bread/pasta/rice/chip packets Printer cartridges Mobile phones Batteries Nappies DON’T KNOW NO YES 8 materials and have been collected since kerbside recycling began in the early 1990s, as well as through stand alone collection programs like Cash For Cans. Consequently, almost everyone surveyed indicated that aluminium cans (92%) and glass jars (87%) are recyclable in kerbside collections. Australians are also aware of certain items that can’t be recycled at the kerbside: • Most Australians are aware that items containing human waste are not recyclable, with 90% of people stating that nappies should not be placed in the kerbside recycling bin. • Eight out of ten people (81%) correctly stated that batteries are not recyclable at the kerbside, while high percentages of people are aware that other types of e-waste, such as mobile phones (76%) and printer cartridges (73%), are also not recyclable at the kerbside. Confusion And Contamination The good results for items like aluminium cans and milk cartons are in some way offset by confusion about other materials. In some cases, this confusion leads to valuable material being sent to landfill, and in other cases, to inappropriate material going through the recycling system and causing contamination. Aerosol cans Australians use around 250 million aerosol cans annually, the third highest per capita use in the world after the US and UK11. But despite this high level of use, aerosol cans are the only significant item in the research, which was consistently, and incorrectly, thought to be not recyclable. Over half (54%) of Australians said they ‘could not’ put aerosol cans in their home recycling bin, and a further 12% said they did not know if aerosols could be recycled. Only a third of people (33%) correctly identified them as recyclable. These numbers are almost identical to Planet Ark’s 2013 research, indicating there has been no increase in people’s knowledge of aerosol recyclability in the past 12 months. When asked why they believed aerosol cans were not recyclable: • Almost one in two people (49%) indicated ‘I’ve been told aerosols aren’t recyclable’ • Just under one in two people (44%) indicated ‘Aerosols will explode in the recycling’, and • One in four (27%) indicated ‘Aerosols aren’t made from recyclable material’. By far, the largest component of an aerosol can is metal – either steel or aluminium – both of which are recyclable, and according to Planet Ark’s RecyclingNearYou website, more than 90% of Australians live in a council area where aerosol cans are collected for recycling through the kerbside Know The Facts Why don’t you recycle aerosol cans? I’ve been told aerosols aren’t recyclable 49 Aerosols will explode in the recycling Aerosols aren’t made from recyclable material 44 27 recycling service. To ensure their safety, it is important that aerosols are empty when they go in the recycling. 9,10 The fact that almost half of Australians believe aerosols may explode in the recycling is clearly a barrier to greater collection. A number of studies have been done that assess the risk of cans exploding, and under what parameters recycling aerosol cans is safe. A key study titled Health and safety issues in post-consumer aerosol container recycling found that: The general conclusion of the risk assessments reviewed is that although potential hazards arise from flammable or harmful residual contents, empty aerosol containers may be included in the domestic post-consumer waste recycling stream provided a number of basic precautions are taken to control risks to an acceptable level. Principle amongst these precautions is that only empty aerosols derived from the domestic waste stream should be handled by a MRF and these should not be segregated from the steel and aluminium streams.11 9 Recycle Right Recycling aerosol cans is safe and simple: • Make sure the can is empty • Find out, through RecyclingNearYou.com.au or your council’s website, whether it collects aerosols (most do) Aerosol cans are used to package many products and are easily recycled. Nine out of ten Australians live in a council area where aerosol cans are collected for recycling in kerbside bins. The report also found that “a fatal accident [occurred] in the US [in 1997] when a large number of full aerosol cans, derived from disposal of bankrupt stock, were processed as a batch at a MRF. This activity directly contravened the most basic safety precautions”. For the average consumer, this and other studies, along with the practical experiences of recyclers, demonstrates that, with just a little care, aerosol cans are safe to recycle. • Leave the can intact (do not pierce or squash it), remove any plastic parts like lids and nozzles where possible, and put the can in the bin with your other recycling Keep Out A more common recycling issue shown by the survey was people indicating that a material is recyclable when, in fact, it is not. Over half of Australians surveyed said that three items – Pringles tubes, broken drinking glasses, and biscuit trays – could be placed in their kerbside recycling bin when they cannot, and over a quarter of Australians incorrectly believe that polystyrene containers, plastic bags, and bread/chip packets can also go in the kerbside recycling bin. Pringles Tubes – Despite two out of three (64%) Australians thinking Pringles (and other similar home brand) tubes, can go in their home recycling bin, they are, in fact, not recyclable. This is because they are made of multiple materials bound together during the production stage; a plastic lid, a metal Know The Facts base, and a cardboard body with a plastic and a foil lining. Although each of these materials is recyclable when collected separately, the production process used to make the tubes fuses them together in a way that cannot be undone in the recycling process. Old or Broken Drinking Glasses - Although whole glass bottles and jars are widely understood to be recyclable (87% of people answered this survey question correctly), there is confusion regarding old or broken drinking glasses. More than half (56%) of people wrongly stated that they believe these should go into the recycling bin. The glass used to make drinkware, decorations, and windows is different to that used to make bottles and jars. It is heat tempered so it melts at a much higher temperature. Even a small amount of drinkware glass is enough to block the extruding machines used to make new bottles or to make the new products too brittle to use. The components of a tube can’t be separated in the recycling. 10 Check On Pack For Details Australians are becoming increasingly used to searching for information about the recyclability of the packaging they use at home. When presented with an unfamiliar form of packaging, more than two out of three (68%) people look on the pack for information about its recyclability and about one in three look to their council for information. Other sources of information include friends or Planet Ark’s RecyclingNearYou website while some consumers assume all new items are either recyclable or not recyclable. However, with over 600 different labels worldwide making some sort of eco statement about the What would you do if you wanted to find out if an item is recyclable? Assume it is recyclable Check Planet Ark’s ‘Recycling Near You’ website Ask family, friends or colleagues Assume it is not recyclable Check with council Nine out of ten Australians agree that recycling at home is the right thing to do. 8% 14% 23% Does this symbol mean an item is recyclable? 25% 29% Look for recycling symbol on the item 63% Percentage (%) Biscuit Packets – One in two (49%) people incorrectly stated that biscuit packets can go in the recycling bin. Soft plastics, like biscuit packets, can interfere with the sorting process and damage the recycling equipment by getting wound around the cogs and wheels of the conveyer belts that move the recycling through the processing centre. Consumers can do the ‘scrunch’ test to assess whether a plastic is rigid or soft: If the item can be scrunched easily into a ball or breaks apart easily, it is a soft plastic and should be kept out of the kerbside recycling bin12. Soft plastics can, however, be recycled through the REDcycle program at metropolitan Coles and Woolworths stores. product or packaging13, many people are confused about what the labels mean. When presented with six symbols commonly found on packaged items, Australians had trouble distinguishing between them. While nearly eight out of ten people correctly identified the mobius loop as the recycling symbol, only one in ten people identified that most of the other symbols (five out of six) do not provide information on whether the item can be recycled in Australia. Know The Facts No, this does not mean it is recyclable Don’t know Yes, this means it is recyclable 11 What Australians Think It Means What it Actually Means The Mobius Loop Eight out of ten (80%) Australians correctly identified that the mobius indicates that an item is recyclable, 16% said they do not know, and 4% said it does not indicate that something is recyclable. The mobius loop, when used correctly, indicates that a packaging item is recyclable. Generally speaking this means in kerbside collections. When used incorrectly, it can cause confusion, as is the case when it appears of soft plastics like shopping bags. Mobius Loop With % Two thirds (66%) of Australians indicated that they believe the mobius loop with a per cent value in it indicates that an item is recyclable. A further 24% said they do not know, and 10% said it means the item is not recyclable. The purpose of the mobius loop with a per cent value in it is to indicate that the item is made using a certain amount of recycled material, in this case 70%. It is commonly seen on paper, cardboard or plastic items. Two thirds (60%) of people indicated that they believe the plastic identification code (PIC) means an item is recyclable, 30% said they do not know, and a further 20% said it does not indicate recyclability. The purpose of the PIC is to indicate the type of plastic used to make an item. Each of the numbers 1-7, represent a different type of plastic. It does not necessarily indicate whether that type of plastic is recyclable in any given area and that isn’t its purpose. One in three (37%) people indicated that they thought the Green Dot means an item is recyclable, more than half (55%) said they do not know, and 8% said it does not mean an item is recyclable. The Green Dot is a European symbol that means the manufacturer of the product is financially contributing to a recycling program in Europe. It has no relevance in Australia. It is often found on imported products. Recycle Now One in four (26%) people indicated that they believe the Recycle Now symbol means an item is recyclable, a further two thirds (63%) indicated they do not know, and the remaining 11% said it does not indicate recyclability. Recycle Now is a symbol used in the United Kingdom to indicated that 75% or more councils in that country, collect and recycle that item. It has no relevance in Australia. It is often found on imported products. Tidy Man Just under three quarters (72%) of Australians correctly identified that Tidy Man does not indicate recyclability, a further 13% said they are unsure, and 15% said they believe it means a pack is recyclable. Tidy Man is an international anti-litter symbol, which encourages people to dispose of waste correctly, rather than to specifically recycle their waste. Plastic Identification Code (PIC) The Green Dot Know The Facts These findings strongly suggest a need for a standardised and universally recognised labelling system in Australia, as exists in the UK and the US, to provide accurate recycling information to consumers at the point where they will be recycling. Get In On The Secret You’ve gone to the effort of separating your recycling, so make sure you know the facts and get your recycling right. • Check what is and is not accepted in your council collection by visiting RecylingNearYou.com.au or your council website. • Follow the instructions provided by your council whether they are on bin stickers, fliers, or attached to the wall of the waste room. • Check that everyone in your household knows what can and cannot be placed in the kerbside recycling bin. • If in doubt, leave it out – don’t risk contaminating the recycling bin by putting non-recyclables in the bin. 12 Australians have embraced recycling but a closer look around the house shows that it is inconsistently applied from room to room. With just under two thirds (62%) of Australians have a recycling bin or bag set up in the kitchen, this room is the recycling hot spot. In all likelihood, the fact that recycling bins are more common in the kitchen is a reflection of the fact that it is the room in which most recyclable waste is generated. Most food and grocery items come packaged in cans, bottles, jars, cartons, and boxes, all of which are recyclable. Additionally, more than 80% of people have garbage bins in the kitchen. The presence of recycling infrastructure in most kitchens is likely the reason why it is perceived to be the easiest room in the house in which to recycle7,14 DO IT IN THE BATHROOM From the high of the kitchen, the frequency of recycling bins in other rooms drops off markedly. Around one in three households have a recycling bin in the garage (37%), while a similar proportion have one in the home office (34%). Less than one in four (23%) have recycling bins in the laundry and less than one in five (18%) have recycling bins in the bathroom. One fifth (21%) of Australian homes have a garbage bin in every room, whilst only 6% of homes have a separate recycling bin in each room. Furthermore, despite an estimated three quarters of household waste being suitable for recycling15, Australian households have twice as many garbage bins in Do It In The Bathroom One in three people occasionally throw recyclable items from the bathroom into the garbage. their homes as recycling bins (average number of garbage bins: 3.1; average number of recycling bins: 1.6). This creates an environment where the default option for waste disposal is to throw it in the general garbage bin. Garbage v’s Recycling Bins Around the House 100 80 Percentage (%) Secret 60 40 20 0 Kitchen Garage/ shed Garbage bin/bag Home office Laundry Bathroom Recycling bin/bag 13 Even though bathrooms have fewer bins, they are a source of numerous products in recyclable packaging, including aerosol deodorants, hair spray, shave cream, and air fresheners, toilet paper rolls, and shampoos, conditioners, and other hair and skin care products in plastic bottles. Recycling in the bathroom is child’s play. Get In On The Secret Aerosols and plastic bottles are easily recycled. Planet Ark’s research is broadly consistent with research on the presence of home recycling infrastructure carried out by both Sustainability Victoria, which looked at homes in Melbourne, and with American research carried out by Cone Communications . In both studies, the bathroom 14 was the room least likely to have a recycling bin. The Sustainability Victoria research found that one in three respondents (36%) occasionally discarded recyclable items from the bathroom into the rubbish bin, with the proportion of people who did this “often” or “all the time” highest among those aged 16-29. The American research reported that almost one in five people would recycle more often if they had better or more convenient recycling bins Doing it in the bathroom, laundry, study, and garage is a simple way to become a successful recycler. • Put a recycling bin next to each garbage bin in the house. • If there’s not enough space for that, set up a system of separating the recycling from the rubbish either in the room you use it or at the recycling bin. • Check what is and is not accepted in your council collection by visiting RecylingNearYou.com.au or your council website. Aerosol cans, toilet paper rolls, and shampoo and conditioner bottles are all easily recyclable. throughout the house. Do It In The Bathroom 14 Secret Keeping It Loose Almost every council in the county has a notice on their recycling bins telling residents to keep plastic bags out. Yet, recyclable items in plastic bags remain an all too common sight in bins. Planet Ark’s research showed that more than three in four (77%) Australians never put their recycling in plastic bags before putting them in the bin. However, almost one in ten people (9%) stated that they always put their recycling in a bag and a further 14% sometimes did. Combined this means 23% of people put recycling in the bin in a plastic bag. Do you put your recycling in plastic bags? 9 DON’T BAG IT 14 Yes, always half (51%) indicated that they believe it is recycled. A further 27% of the people who sometimes put their recycling in a bag think it is recycled. Only 6% of people who never bag their recycling report that they think it is recycled. The upside to the fact that so many people incorrectly believe that recyclable waste in plastic bags is recycled is that they are doing something that they believe is the right thing. This indicates that they are likely to change their behaviour once they know the correct action to take. Sharing a Bin Australians living in units or townhouses who share a bin with their neighbours are more than twice as likely to put recycling in plastic bags (37%) than people living in detached houses who have their own bin (16%). As a general rule, people who share bins with their neighbours are more likely to have to travel further to get to the bin than residents of 77 Yes, sometimes No, never There is clearly confusion about why putting recyclables in a bag before putting them into the bin is an issue. Of the people surveyed who report that they always put their recycling in a bag, more than Don’t Bag It 77% of Australians never put their recycling in plastic bags then into the recycling bin. 15 detached houses. Shared bins are commonly in the front or rear of a unit block or in the basement of an apartment building. This means that residents are more likely to have to put their recycling in a bag simply to transport it to the recycling bin. There is also a disincentive to using a permanent and reusable bin for recycling as it means the resident can only empty it in their building’s recycling bins if they are returning directly to their unit. With more than a quarter of Australians (26%) living in homes other than free standing houses18, and with that proportion set to grow in the future, Percentage of people that put plastics bags into the bin (%) Do you put recycling into plastic bags detached houses v's units? 40 37% 35 25 16% 15 10 5 0 Own bin The Problem With Plastic To understand why recyclable material in plastic bags is such an issue, it is important to understand the sorting process that the material goes through. In Australia, most recycling is co-mingled, which means various materials like glass, metal, paper, cardboard and plastic are put in the one bin. Once collected from the kerbside, the recycling is transported to a material recovery facility (MRF) where the different materials go through a series of processes designed to separate them. The first stage of the process is hand sorting. MRF staff working at conveyer belts remove contaminants like batteries, loose plastic bags and polystyrene, by hand. These workers pick the full plastic bags off the conveyer belt and throw them into a collection bin destined for landfill. They do not have time to open the bags as they are processing tonnes of recycling an hour. Opening the bags is also a health and safety issue as they could contain dangerous or unpleasant items like needles or dirty nappies. 30 20 it is increasingly important for education and infrastructure programs that assist people to recycle successfully. Shared bin After this first stage, the recycling goes though a series of sorting processes: magnets are used to pick up steel; Eddy currents are used to separate Don’t Bag It Workers need to cut plastic bags out of machines. Recyclable items in plastic bags can’t be recycled and end up in landfill. aluminium; fans are used to push paper into a collection area; and optical sorters (light beams with high pressure air nozzles) separate plastics. Recyclables in plastic bags simply cannot be sorted using these systems. Another significant issue with plastic bags is that they get caught in the MRF’s machinery. MRFs work on a network of conveyer belts and it is very easy for plastic bags to jam in the cogs and wheels that run these belts, slowing down the recycling process 16 and causing damage. Plastic bags are therefore a timeconsuming and costly problem for MRFs, with most having to employ staff to clear bags from the machines at the end of every shift. Get In On The Secret Keeping recycling out of plastic bags is one of the simplest secrets of successful recyclers. • Use a reusable box or bin to take recycles to the recycling bin. • Alternatively, use a reusable and foldable bag to take the recycling to the bin, then pop it in your handbag or backpack if you are not returning to your unit. • If you need to use a plastic bag, empty the recyclables into the bin, then take the bag to your nearest supermarket for recycling, or if this is not convenient, throw it in the garbage bin. Recycling needs to be loose! • If you share a recycling bin with your neighbours and notice there are plastic bags in the bin, print off a copy Planet Ark’s ‘Don’t Bag It’ poster and stick it on the bins. They may not know that recycling in plastic bags gets sent to landfill. 51% of people who always put their recycling in a bag believed it was recycled. Don’t Bag It 17 Secret Australians have greatly increased their recycling rates at home over the last decade, but recycling rates in public areas are still significantly lower. Whether they are at a sporting event, shopping centre, beach or park, Australians are likely to generate packaging waste. Successful recyclers seek out and utilise recycling facilities when they are away from home. Do you feel frustrated if you can’t find a recycling bin? Agree and strongly agree Neutral Disagree and strongly disagree 9 16 A Source Of Frustration The Planet Ark survey found that three in four Australians (74%) feel frustrated when they do not have access to a recycling bin when they are out and about. DO IT IN PUBLIC Councils, state governments, businesses, and industry groups are increasingly focusing on providing away from home recycling services to capture bottles, cans, cartons, and other recyclable items. The Australian Packaging Covenant, an alliance of governments, environment groups and businesses, has undertaken a program to dramatically increase the number of public place recycling bins. To this end, the Covenant has provided funding for the installation of over 2500 recycling bins across Australia in shopping centres, tourist areas, entertainment venues, and universities since 2011. 74 Three in every four Australians (74%) feel frustrated when they cannot find a recycling bin when they are out and about. In 2011, for example, the APC funded the installation of recycling bins for bottles and cans in Do It In Public 18 Westfield Shopping Centres recycle 62 million bottles and cans a year. the food courts of 36 Westfield shopping centres across Australia. The bins, along with new signage, increased the recycling rate of bottles and cans from 542 to 1,492 tonnes a year, equivalent to over 62 million containers. Another APC project is designed to provide recycling services to community events in the Desert Fringe Regional Waste Management area in Victoria. The project will provide a fleet of fifteen 360 litre recycling bins to community events that don’t have fixed infrastructure for recycling. The provision of this portable and flexible service will significantly reduce the volume of waste from this area that is sent to landfill. Councils and Others Local councils have also contributed significantly to increasing recycling facilities in public places, with recycling bins now a much more common sight in parks, shopping centres, and at public events. For example, since Waverley Council in NSW installed water refill stations and recycling bins on the promenades of its beaches, along with staff to direct visitors to them, there has been a 27% reduction in plastic bottle litter19. The installation of recycling bins at Monash Shopping Village in Victoria reduced the amount of waste going into garbage bins by 75%, with very low levels of contamination found in the recycling bins20. New projects include the installation of recycling bins in the Gold Coast Botanic Gardens, QLD, which aims to divert 15 tonnes of recyclables from landfill each year21, and new public place recycling bins installed in Fremantle, WA, in February 2014, which aim to increase the city’s recycling rates to 65% by 202022. Partnerships between businesses and governments are also effective in increasing recycling. Aluminium manufacturer and recycler Alcoa partnered with Sustainability Victoria and Barwon Regional Waste Management Group to fund recycling infrastructure at sporting venues, recreational areas, and main streets, where previously only garbage bins had been available. The project resulted in a 40% reduction in waste to landfill23. Get In On The Secret Keeping your eyes open when you are out and about is a simple way to be a successful recycler. • Keep your eye out for recycling bins when at the shops, park or beach. • Make sure you use the bin correctly – follow the signage. • If there are no bins available, take your items home with you for recycling. Over 62 million containers per year are recycled through bins set up in 36 Westfield shopping centres across Australia. Do It In Public 19 Benefits of Public Place Recycling Gold Coast Botanic Gardens 15 tonnes of recycling diverted from landfill each year. Fremantle Waverley recycling rate by 2020. reduction in plastic litter. 65% 27% Monash Shopping Village 75% reduction in waste to landfill. Barwon Regional Waste Management Group 40% reduction in waste to landfill. Do It In Public 20 Secret One of the last hurdles for successful recyclers to overcome is the workplace. About 12.5 million tonnes of commercial and industrial waste is produced in Australia each year50. Businesses generate more waste than households, but commercial waste has a lower recycling rate, at only 46%26. Recycling Makes Happy Staff TAKE IT TO WORK Planet Ark’s survey showed three in four employees (78%) agreed that having recycling facilities at work does, or would, make them feel like they work for a responsible employer. In 2013, 71% of workers agreed with this statement. This is a valuable opinion for people to have about the organisation they work for as research shows that embracing a ‘green’ mandate increases the ability of a business to recruit and retain good employees27. By far, the most commonly recycled material in the workplace, as reported in the Planet Ark survey, is paper. Common packaging items are recycled by about half of workplaces. Printer cartridges are the most commonly recycled form of e-waste with just under half (44%) of workplaces reporting that they have a program in place. A third of workplaces (33%) report recycling computers and accessories, and just over one in five (27%) report recycling mobile phones. Compared to paper and packaging items, there are a relatively high number of people in workplaces who report not knowing what happens Take It To Work Staff feel good about a workplace with recycling services. Three out of every four (78%) employees report that having recycling facilities at work does, or would, make them feel like they work for a responsible employer. 21 it is necessary to work with more people to ensure that the materials are recycled correctly. What does your workplace recycle? Percentage (%) Research has shown that the biggest barrier to people recycling in a workplace where facilities are available is proximity and being unsure about which bins to use28. Ensuring that bins have clear and simple signage and are located in easily accessible areas are two simple ways to increase recycling rates at work. office paper only DON’T KNOW NO ph Mo on bile es ca P rtr rin Co idge ter m ac p s ce ut ss ers or & ies O rg w an as ic te tic s las as Pl al et M G r pe Pa tin ca s & ns Get In On The Secret YES with used e-waste. This is probably because, in many workplaces, recycling is the responsibility of an individual, team or external contractor so it happens behind the scenes. Getting It Right Recycling successfully at home is relatively simple compared to recycling at work. The workplace, generally speaking, produces significantly more waste and recycling than the home, there are many more types of materials that can be recycled, and • Planet Ark’s BusinessRecycling website has a Step-By-Step Toolkit for successful workplace recycling. It includes: • Contact details for recycling services for more than 90 different materials One of the free signs from BusinessRecdycling.com.au Magdalena Roze with used phones and other e-waste for recycling. • Free recycling signage • Tips on managing waste and recycling contracts, and • Suggestions for encouraging positive behaviour change among staff and customers. • Find out if your workplace is eligible for a free ‘Cartridges 4 Planet Ark’ collection box. • Partner with MobileMuster to securely recycle used mobiles and accessories. • Acknowledge and congratulate staff colleagues when they do the right thing. Take It To Work and 22 Secret As of late 2014, there are more active SIM cards in the world than people – there are just under 7.2 billion of us and just over that number of SIM cards47. The rapid growth of personal and portable technology over the past decades underlines the importance of producer responsibility programs and easily accessible and free recycling programs. A Growing Demand THINK OUTSIDE THE BIN Electronics have become an integral part or our daily activities. As a result, there is now an estimated 20-50 million tonnes of e-waste being produced globally each year30. However, despite 95-98% of e-waste material being suitable for recycling, less than 10% of this is currently being recovered around the world31, although in Australia, rates are slightly higher. Recycling e-waste is important not only for reducing landfill and keeping potentially harmful materials out of the environment, but also for accessing the valuable materials contained within them. The concentrations of precious metals found in circuit boards, for example, is 10 times higher than commercially mined minerals31, and the combined value of the materials in e-waste around the world is an estimated $21 billion32. Recycling outside the kerbside bin is a growing success story for Australians. This is demonstrated by the fact that 74% of people agreed with the statement ‘There aren’t enough recycling options for electronic items (TVs, computers, etc.)’, an increase Think Outside The Bin on the 2013 figure of 68%. A possible explanation for this growth is an increased understanding of the need to recycle electronics and a growth in expectation that a service will be readily available. Small, Recyclable, Emotional With used electronics having so much potential value, it can be surprising that extended producer responsibility programs sometime struggle to encourage consumers to recycle. MobileMuster, the official recycling program of the Australian Mobile Telecommunications Association, estimates that there are more unused mobile phones stored in draws and cupboards around Australia than there are people in the country. Research on the reasons why consumers retain their used phones ranged from the rational/emotional (‘It’s my first phone’, ‘My For every tonne of mobile phones recovered, 10,000 tonnes of greenhouse gas emissions are avoided. 23 Responsible Recycling E-waste requires specialised recycling programs as it can contain over a thousand different substances, many of which are harmful to both humans and the environment if not treated carefully. There are unfortunate cases where unscrupulous businesses have illegally dumped e-waste in developing countries with great risks to both human and environmental health33,34. Successful recyclers look for responsible programs through which to recycle items that cannot be recycled through the kerbside bin. Some of these programs include: MobileMuster MobileMuster has almost 8,000 collection points. father gave it to me’, ‘It’s a backup in case mine stops working’ and ‘I paid a lot of money for it’) to the ridiculous (‘It will bring me good luck”, and ‘I think one day it is going to be worth heaps of money and end up in a museum’48. To break the emotional attachment, recycling programs need to make a compelling case for the benefits of recycling. Consumers show similar levels of attachment to other forms or electronic waste, particularly computers. MobileMuster is the Australian mobile phone industry’s not for profit recycling program. It’s a free service, funded solely by industry that accepts all brands and types of mobile phones, plus their batteries, chargers and accessories. It’s purpose is to ensure old mobiles and their accessories do not end up in landfill at the end of their life, but instead recycled in a safe, secure and ethical way. In May 2014, MobileMuster was formally accredited by the Federal Government as Australia’s first voluntary product stewardship scheme under the Product Stewardship Act 2011.The accreditation recognises both its achievements over the past 16 years and the mobile industry’s ongoing commitment to keep old mobiles and accessories out of landfill and recycle them responsibly . Think Outside The Bin To facilitate effective phone recycling MobileMuster has established an extensive collection network encompassing nearly 8,000 locations. In the 201314 year the network includes 3,010 mobile phone and electronics retailers, 1,533 councils, 3,281 workplaces, schools, government agencies and phone distributors, and the reply-paid recycling satchel program. Two of the key barriers for consumers to recycle items away from home are inconvenience and forgetfulness. The depth and breadth of the MobileMuster collection network and the choice to either drop off or post in helps overcome these barriers by making recycling easily accessible and conveniently located in the places, like work and school, where consumers spend significant time. MobileMuster was the first voluntary product scheme accredited by the government. 24 ‘Cartridges 4 Planet Ark’ ‘Cartridges 4 Planet Ark’ is a partnership between Planet Ark, recycling partner Close the Loop, and the participating manufacturers – Brother, Canon, Epson, HP, Konica Minolta, Oce and Kyocera. It is designed divert used printer cartridges from landfill and into recycling programs. Between its establishment in 2003 and October 2014, more than 25 million cartridges have been diverted from landfill with zero waste to landfill from Close the Loop’s processes. This promise to keep all waste from landfill drives the program to find new and positive uses for all the captured materials. Most recently, residual toner has been added to road surfaces in a product called TonerPaveTM, which makes road surfaces stronger and reduces the carbon emissions in their production49. regional centres and has collected 78 million units of soft plastic, weighing 312 tonnes39. From late 2014, the program grew to include metro Woolworths stores, greatly increasing the program’s reach. Biscuit packets and trays, bread, pasta, rice, cereal and dry cleaning bags, and other ‘scrunchable’ plastics can be recycled through the program. Soft plastics like bread, pasta, rice and cereal bags, biscuit packs and trays, and dry cleaning bags can be recycled at all metro Coles and Woolworths stores. ‘Scrunchable’ plastic can be recycled at participating Coles and Woolworths stores. New Kids On The Block REDcycle Program for soft plastics Although most supermarkets in Australia have provided facilities to recycle plastic bags for a number of years, the REDcycle program, introduced in 2012, allows households to recycle a much wider range of soft plastics that previously would have gone to landfill. To date, the program has been available though Coles stores in metro and major Think Outside The Bin 25 Get In On The Secret ALDI ActivEnergy Battery Recycling Program ALDI established the ALDI ActivEnergy Battery Recycling Program in all stores at the end of 2012, providing free drop off points for all brands of AA, AAA, C, D and 9V sized batteries. Since then, the program has collected 60 tonnes of batteries for recycling36. Every ALDI Supermarket has a recycling bin for AA, AAA, C, D and 9V batteries. There is a growing number of free producer or retailer led programs to help the successful recyclers keep items out of landfill. • Dig your old mobiles and accessories of out the drawer and recycle it with MobileMuster at any mobile phone retailer / Officeworks store or pick up a free replay paid recycling satchel from Australia Post or download a free reply paid label at RecyclingNearYou.com.au/phones • Drop your used printer cartridges into any Officeworks store or participating Australia Post, Office National, Harvey Norman, Dick Smith, JB Hi-Fi and the Good Guys store, or visit RecyclingNearYou.com.au/cartridges to find out if your workplace is eligible for a free collection box. • Set up a collection system at home for soft plastics like bread, pasta, rice, and cereal bags, and other ‘scrunchable’ plastics like biscuit packs and trays, then drop them off at participating Coles and Woolworths stores when you go shopping. • Set up a collection system at home for spent AA, AAA, C, D and 9V batteries and drop them off at any ALDI Supermarket for recycling. 60 tonnes of batteries have been collected for recycling by ALDI Supermarkets. Think Outside The Bin • Find out where to recycle your old TVs and computers under the National Television and Computer Recycling Scheme by visiting RecyclingNearYou.com.au/ewastescheme 26 Secret Finishing The Job There’s a saying, ‘Unless you are buying recycled, you’re not really recycling.’ Successful recyclers try to buy items with recycled materials, helping to close the recycling loop. Buying recycled also creates a demand for recycled goods, which increases investment in recycling collection schemes and infrastructure. “50,000 tonnes of reclaimed paper diverted from landfill”. Recyclers have opportunities to close the loop with many day-to-day items, such as office paper and toilet paper, as well as ‘big ticket’ items like outdoor furniture, carpet underlay, and even whole houses. Day-to-Day Items BUY IT BACK On a day-to-day basis, Australians often buy items with recycled content without even realising it. Most newspapers are produced using recycled paper, and most aluminium drink cans and glass bottles made in Australia have at least some recycled content. When it comes to consumers actively choosing recycled content products, Australia is still a growing market. One of the most common recycled supermarket items is toilet paper. By choosing to use Safe Toilet Tissue products, Australians have diverted more than 50,000 tonnes of reclaimed paper from Australian landfills, which represents a space saving of 161,000m3. Buy It Back More than 50,000 tonnes of reclaimed paper has been diverted from landfill to produce Safe Toilet Tissue, saving more than 161,000 cubic metres of landfill space. 27 Recycled office paper shows the two sides of the recycling issue. Office paper has a high recycling rate of around 68% but fewer than one in six reams of paper purchased in Australia has any recycled content. So it is going into the recycling bin but the loop is not being closed because few individuals and workplaces are buying it back. In part, this is probably due to the poor impression that many people have of the quality of recycled office paper from when it was first introduced in the 1980s. It was noticeably darker in colour then and performed less well in copiers and printers. In recent years, however, the quality of recycled paper has improved to the point that most people would not be able to tell the difference between it and virgin paper in either look or performance. Office paper has a high recycling rate but only 18% of newly purchased reams have any recycled content. Furthermore, changes in the production of office paper show that recycling can be a driver of economic benefit. In late 2014, paper manufacturer, Australian Paper, will be opening a $90 million deinking and recycling plant in Victoria that will divert up to 80,000 tonnes of waste paper from landfill each year. It will produce up to 16 billion sheets of A4 paper each year, all containing some recycled content.41 The plant will allow Australians to finish the job of paper recycling. Big Ticket Items Finishing the recycling job with 100% recycled paper. As well as day-to-day items, consumers can help close the recycling loop buying ‘big ticket’ items like outdoor furniture, carpet underlay and timber. Using recycled material is becoming an increasingly common business model for many companies. Buy It Back Dunlop underlay is made using more than 90% recycled material. Dunlop Flooring manufactures foam underlay for carpets and timber floors from 90% recycled materials. Foam is ideal for carpet underlay as it is soft, durable and insulated against sound and temperature. Its durability also makes it ideal for recycling. Old underlay, foam offcuts from furniture production, and even offcuts from bra manufacturing can be repurposed into new underlay. The closed loop nature of foam underlay is demonstrated by Dunlop 28 Flooring’s collection program which is run though retails like Flooring Xtra. This allows householders and retailers to send their unused or excess underlay back to the production facility where it is then cleaned, sorted, and recycled into new underlay42. Over a fiveyear period, the amount of CO2 emissions that the Dunlop Flooring recycling program prevents from entering the atmosphere is equivalent to 42,924 cars being removed from Australian roads43. Wooden It Be Good Recycling in its many forms has measurable environmental benefits. Making aluminium cans from recycled material uses just 5% of the energy used to make them from new material. By using recycled wood, these benefits can be scaled up to an entire house and can span decades. As a tree grows, it takes carbon from the air and turns it into wood. Half the weight of wood is stored carbon. By using recycled wood in buildings, and indeed for furniture, toys, and other uses, the carbon stored in that wood is locked out of the atmosphere for the life of the house or product. The Berry Mountain home used large dimensional timbers from an old bridge built in Queensland in 1938. The carbon stored in that wood was likely taken from the atmosphere in the early 1900s and is now locked in a new modern house. Get In On The Secret Successful recyclers finish the job by buying recycled products. • Seek out and buy products made from recycled materials. Look for recycled toilet paper or office paper. • When buying furniture or having construction work done on your home, ask if recycled materials are available. Businesses will not know there is a demand for it if no one asks! The carbon stored in the recycled wood was taken from the atmosphere in the early 1900s. Buy It Back 29 BRINGING THE HOUSE DOWN Recycling isn’t limited to inside the house. Pretty much the whole house itself can be recycled. Everything from floorboards, timber frames and tiles to window frames, bricks and copper wiring can be dismantled and recycled into new materials. Bingo Bins, a Sydney based construction and demolition recycler achieves an industry leading recycling rate of 80%45. To recycle a house it is demolished in the opposite order to which it was built with the frame the last to come down. For best results different materials should be source separated into different skip bins to reduce contamination and to facilitate transport to specialist recyclers. Pipes, mobile phones Crushed to make drive ways Recycled into appliances like fridges ELECTRICAL WIRING AND PIPES ROOF TILES BRICKS METAL FENCING AND TAPS TIMBER FLOORS, WINDOWS AND DOORS Reused or crushed to make roads GLASS WINDOWS CONCRETE SLAB Reused or whipped for mulch Recycled into new windows Recycled into new concrete Bringing Down The House 30 CONCLUSION Planet Ark’s National Recycling Week is an annual opportunity for individuals, workplaces, councils, governments and the industry to reflect on the developments in Australia’s waste and recycling activities and achievements. In the decades since kerbside recycling was introduced there have been massive changes. Recycling was once the domain of only the most committed environmentalists. Now almost every Australian practises it and, as this report shows, 91% of us see recycling ‘as the right thing to do’. Over the past few years recycling has moved out of the home and into schools, workplaces and retail outlets. This rapid growth does create some issues with recyclers having to know about and remember more and more information; where to take batteries; what goes in the home recycling bin; what types of plastic is accepted at drop off points. Despite this increasing complexity Australians are taking up the challenge. Collections for items as varied as printer cartridges, mobile phones, computers, TVs, batteries, and soft plastics continue to grow, while increasing numbers of renovators and builders are aware of the environmental benefits of recycled construction waste and wood. Swapping is a positive way to create a culture of re-use. Australians are truly becoming successful recyclers. With a little more work to overcome entrenched myths, like aerosol cans cannot be recycled, and familiar errors, like recycling in plastic bags, the benefits of recycling will continue to grow. • Workplaces can host a Friday File Fling and make note pads out of office paper before it ends up in the recycling • Schools can participate in the Schools Recycle Right Challenge and re-use packaging in arts It is important to remember, however, that although recycling has a huge range of positive environmental and economic benefits when compared to disposal to landfill, waste reduction and re-use are also important steps in cutting environmental impacts. National Recycling Week is a perfect opportunity to review waste practices and to look at ways to build re-use into daily life. Examples include: Conclusion and crafts and • Councils and individuals can promote a culture of re-use by hosting Big Aussie Swap Parties By living by the old adage to Reduce, Re-Use, Recycle every Australian can take positive action for the environment. 31 REFERENCES 1. Environmental Issues: Waste Management, Transport and Motor Vehicle Usage. (Australian Bureau of Statistics, 2012). 2. Smith, K., O’Farrell, K. & Brindley, F. Waste and Recycling in Australia 2011. (Department of Sustainability, Environment, Water, Population and Communities, 2012). 3. Regional Population Growth, Australia, 2012-2013. (Australian Bureau of Statistics, 2014). 4. Australian Demographic Statistics, Mar 2014. (Australian Bureau of Statistics, 2014). 5. Waste and environment levy. NSW Environment Protection Authority at <http://www.epa.nsw.gov.au/wr/index.htm> 6. Hoornweg, D. & Bhada-Tata, P. What a waste: A global review of solid waste management. (Urban Development Series Knowledge Papers, 2012). 7. 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