XTREME ADVENTURE CARNIVAL,
HYDERABAD
A Presentation by E18
7/29/2017
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Content of the Presentation
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E18 - A Brief Overview
The Plan
The Concept
Coverage
Association Status & Expectation
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A Brief Overview
EXPERIENTIAL MARKETING & BRAND
ACTIVATION ARM OF
NETWORK 18
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Our Core Competency
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Our Team
• Dedicated to working with the brand strategy teams
of various corporations for furthering their
marketing endeavours
• Focus on creating annual properties for brands that
perennially strengthen their position in the market
• Creative and cost-effective solutions for all
experiential marketing needs
• Strategically leveraging the Network 18 group
divisions to offer a comprehensive approach to
furthering a brand’s proposition
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THE PLAN
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The Carnival
• A Never seen before Carnival which features Razor
Edge & Heart Pumping adventure activities
– Activities such as Bungee Jumping, Rock climbing, Dirt Track
Motorbikes, Paintball Battle Games, Army obstacle courses
like Valley Crossing, Flying Fox, Rope Ladders , Spiders web,
Commando Rappelling & much more
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The Entertainment
• Daily evening entertainment
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Rock bands
DJs
Fashion Shows
Food Festival
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So, We Create
A Never Done Before Event
Adventures, Fashionable & Stylish
Filled with Fun & Frolic
In Sync Brand Image & Positioning
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SPORT ACTIVITIES
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The Activities
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Bungee Jumping
Rock Climbing Walls
Mountain Bikes
Dirt Track
Motorbikes/Quads
Trampoline Catapults
Flying Fox
Air Rifles
Archery
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Zorbing
Commando Rappelling
Burma Bridge
Bull Ride
Paintball battle game
Commando Slide
Rope ladders
9 ft. Ditch Jumps & Zig
Zag Bars
• Kids Zone(5-15 Years)
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Bungee Jumping
• An activity that involves
jumping from a tall
structure while connected
to a large elastic cord
• A Crane Setup
• From a height of 120-150 ft
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Rock Climbing Wall
• An artificially constructed wall with
grips for hands and feet, used
for climbing
• A physically and mentally demanding
sport
• Height of 35-40 ft.
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Mountain Biking
• A sport of riding bicycles off-road
• Often over rough terrain on specially
equipped mountain bikes or hybrid
road bikes
• A Strategic obstacle led tracks
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Dirt Track Motocross
• A form of motorcycle sport or allterrain vehicle racing held on
enclosed off road circuits
• With a Use of Motorcycles &
Quads
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Flying Fox
• A small cable car, often propelled
by gravity, and used as an item
of children's play equipment
• A river crossing activity over 100 ft
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Air Rifles
• A rifle or shotgun, which fires
plastic projectiles by means of
compressed air or other gas
• Hanging Targets to be aim at
• An Army Style
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Archery
• Archery is the art, practice or a skill
of propelling arrows with the use of
a bow
• A Proper Olympic style show
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Zorbing
• A recreational practice of humans
rolling downhill in a transparent
plastic sphere
• Sphereing performed on a gentle
sloped ramp
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Commando Rappelling
• A controlled descent down a rope
• Climbers use this technique when
a cliff or slope is too steep and/or
dangerous to descend without
protection
• A rappel of 150 ft
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Burma Bridge
• An army style course to test
mental & physical skills
• Through the use of Hanging rope
& wooden Bridges
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Bull Ride
• Involves a shaking / revolving bull on
an inflatable
• Ride the bull without falling on the
inflatable
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Paintball Battle Game
• One of the most popular games in
the west complete with battle field
gear like Camouflage dungarees,
protection jackets; face mask &
machine gun look alike tippman
guns which fire paints up to a
range of 150 yards
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Ditch Jumps & Zig Zag Bars
• The climber balances over Zig Zag
bars 2ft from the ground and then
goes through Zig Zag propylene
colored barrels and hanging tyres
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Kids Zone
• A Dedicated zone for All
Kiddies (5 – 15 yrs)
• An Interactive zone, complete
with
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Pillow Fight Activities
Inflatable’s
Dirt Track Quads
Air Gun Shots and many such
games
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ENTERTAINMENT &
AMBIENCE
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Rock Band & Performances
• Every weekend (Fri – Sun)
• Daily Performance by a Celebrity
• Assisted by local bands from
Hyderabad
• Featured Performances by:
– Indian Ocean, Parikrama, Shibani
Kashyap & Faridkot
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Fashion Shows
• Fashion Shows alongside
performances
• Used as filler
• Fun & Frolic
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DJ Performances
• A DJ setup through out the Activity
• To Set the ambience alive
• To enable Interactivity with
participants
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Food Festivals
• Food Stalls across Venue
• To provide Mouth watering Hyderabadi Delicacy to all
participants
• A complete Fair feeling to people all present
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Time Lines
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Event Venue
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The Location
• Right Adjacent to Hyderabad International Airport
• Between New Haj Terminal and International side
departure/arrival Ramp
• 15 acres of Open Ground (approx)
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THE COVERAGE
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An Extensive Approach
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On-ground Activation
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Promo based BPO Activation Program
Setting up booth at all the BPO’s present
Face to Face interaction with all Prospects
Info. Sharing & Collate distribution
Enabling Wide Coverage
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On-ground Activation…
• Suggestive BPO’s/ Corporate/ Premises:
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Dell
Deloitte
K Raheja IT Park
Ascendas India
Intelligroup
Knoah Solutions
Cyber Tower
Cyber Gateway
Visaka Industries
VST Industries
Avineonindia
Eenadu
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Print Media
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All Adverts Standard Size – 400 sq cm
Total of 5 Adverts
Evenly Spread Across 20 Days
High Circulation Medium
– Deccan Chronicle/ Hyderabad Times
• Hits Our TG
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Radio
• Employ One of Popular Vehicle
– Radio City
• High Listenership
• For On The Go Consumers
• Hits Our TG – Low Advertisement Avoidance
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Radio…
• Mix of Various Elements Like –
• Radio Spots
– 45 sec Spot
– 15 Spots per Day
– 20 Days
• RJ Mentions
– 3 Mentions per Day
– 10 Days
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OOH Medium
• An Extensive Coverage in all Prominent locations
across Hyderabad
• A Mix of
– 6 Sites for Hoardings
– 2 ROB’s (approach road for Airport)
– Cage Branding (on the road leading towards Airport, between
dividers)
– FIDS (Flight Information Display System) at the Airport
– LiveMedia Screens – Across city
– Bus Shelters (5 Prominent Locations)
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Vehicle Branding
• Bus Branding
– 27 Aero-Express Airport, Point to Point Buses
– Branding on the Plasma installed inside
• Radio Cabs
– Placement of Collaterals
• Info. Leaflets & Dangler
– Inside the Cab
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Branding At Selected Premises
• At GMR Site Office & Novotel Hotel Premises
– Placement of Standees
– Info. Collates like
• Posters
• Danglers
• Leaflets
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Online Media
• Create & Uplink Activation Micro-site
• Active Viral Marketing
• Identify Related
– Websites (In.com, GMR, Buzz 18, Yatra, etc)
– Networking Sites &
– Communities
• Mass Invitation
– Information & Links – Micro-site
– Online Registration
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Association Status
Sponsorship Rights & Deliverables
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*** Only Depictive, will approve post finalization of Sponsors
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General Benefits
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Benefits
Title Sponsor
Co Sponsor
Associate
Sponsor
Partners
Association with Event
Yes
Yes
Yes
Yes
Status
Presenter
Co Presenter
Associate
Unique Partner
Nos. of Sponsor
One
One
Three
NA
Logo (As per Design)
15%
10%
7%
3% - 5%
Interaction with TG
Yes
Yes
Yes
Yes
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Promotion Campaign Benefits
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Benefits
Title Sponsor
Co Sponsor
Associate Sponsor
Partners
On-ground Activation
Yes
Yes
Yes
Yes
Print Campaign
Yes
Yes
Yes
Yes
OOH
Yes
Yes
Yes
Yes
Radio Promotion
Yes
Yes
Yes
No
On Radio Mention
Yes
No
No
No
Vehicle Branding
Yes
No
No
No
Selective Premises
Yes
Yes
Yes
Yes
E-Promotion
Yes
Yes
Yes
Yes
FID’s at Airport
Yes
No
No
No
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Event Day On Ground Benefits
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Benefits
Size
Nos.
Title Sponsor
Co Sponsor
Associate
Sponsor
Partners
Entrance Arc
10’ x 10’
Two
Yes
Yes
Yes
Yes
Welcome Standees
8’ x 8’
One
Yes
Yes
Yes
Yes
Plasma Panel
8’ x 4’
NA
Yes
Yes
No
No
Flex Banner Space
6’ x 3’
NA
18 Nos.
10 Nos.
5Nos.
2Nos.
Promotion Stall
3m x 3m
NA
3 Nos
2 Nos
1 Nos
1 Nos
Branding at Bungee
Crane
NA
NA
Yes
Yes
No
No
Main Stage Backdrop
20’ x 15’
One
Yes
Yes
No
No
Main Stage Wings
8’ x 15’
Two
Yes
Yes
Yes
Yes
Main Stage AV Screen
Panels
12’ x 10’
Two
Yes
No
No
No
Main Stage Skirting
24’ x 4’
One
Yes
Yes
No
No
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Association Expectations
Sponsorship Values
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Monetary Value
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- Sponsorship
Entitlement
Sponsors
Entitlement Fees (in Rs.)
Title
45 Lacs
Co Sponsor X 1
25 Lacs
Associate Partners X 3
15 Lacs
Media Partners X 1
15 Lacs
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