NEW GAME +
Gaming, Comics, Tech, Lifestyle and more...
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NEW GAME +
INTRODUCTION
AND STATISTICS
According to gaming intelligence company SuperData, the
estimated market size for e-sports this year will reach about R12,7
billion worldwide.
The worldwide audience for gaming and e-sports is the fastest
growing market in the world by revenue as well as audience.
During the past three years, e-sports has grown 200% to 300% in
South Africa. In the next three years, it is set to grow by more than
40% globally, but the South African market will grow even faster
and we will see triple-digit growth.
NEW GAME+ will be the only magazine on the market in South
Africa catering to casual gamers, e-sport gamers (console, PC and
mobile gamers), and what is known as the ‘Geek market’, as aside
from gaming, our editorial will also focus on technology, hardware
and software, cosplay, and the general lifestyle interests of the
gamer, including apparel, comics, collectable memorabilia and figures, Anime, cell phones and applications and
interviews with major players in the field including: e-sport players, YouTubers, cosplayers and game designers and
distributors to name but a few.
ADVERTISE AND PROMOTE YOUR
PRODUCTS, BRANDS AND
SERVICES TO YOUR TARGET MARKET
Why is advertising in NEW GAME+ a smart choice for any business - gaming and technology related, or not?
•
•
•
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NEW GAME+ is the only printed and digital magazine in South Africa focusing on the growing gaming and
technology market.
NEW GAME+ is the only printed and digital magazine in South Africa which is aimed exclusively at gamers, the
‘Geek market’ and technology enthusiasts.
Aside from the magazine, NEW GAME+ will include a highly interactive Facebook page, newsletter, social
media presence and website.
NEW GAME+ facilitates direct advertising exposure to consumers spending money on games, technology,
comics, apparel, collectables, cell phones, applications and lifestyle related products, services and brands.
•
By advertising with us, direct contact is
made with your target demographic. Thus, brand
recognition and loyalty is strengthened with
current customers and vital exposure to other
potential customers is gained.
•
Your business and products receive a
potent combination of print, digital and social
media exposure from NEW GAME+.
•
We offer reasonable advertising rates,
exciting sponsorship opportunities and
marketing opportunities to give advertisers more
exposure through the magazine, Facebook page,
newsletter and website.
DISTRIBUTION & DEMOGRAPHICS
NEW GAME+ is published monthly with eleven issues per year. To begin with, 10 000 copies will be distributed
nationwide through major retailers such as Pick n Pay, Spar, Woolworths, Checkers, C.N.A., Game, Makro and Exclusive Books as well as selected gaming and industry related stores, gaming related events and subscriptions – both
print and digital.
Further distribution of unsold copies is enabled
via O&J media to various waiting rooms as well as
at events.
Total readership per copy - 30 000
LSM 7-10 (Personal or family income
above R8000,00)
A niche market of people interested in
gaming, technology, cosplay, anime, collectables, apparel, related lifestyle brands,
services and products.
Readership - 70% male, 30% female.
Bulk of readers aged between 13 and 35.
Retail price - R39,90
SPONSORSHIP OPPORTUNITIES
Annual sponsorship of NEW GAME+ magazine is limited to twelve sponsors.
The rate to annual sponsors is R286,000 per sponsor, per annum; or,
broken down – R26,000 per issue (11 issues per year) regardless of any
increases in circulation and/or sales during the sponsorship period.
The sponsorship ensures that your company and brand receives maximum
exposure as follows • Branding on the front cover once a year, valued at R45 000.
• Branding on the Inside Front Cover of each issue - “Brought to you by...”
- valued at R15 000.
• One full right hand page advertisement in every issue, valued at
R15 000.
• Branding on a regular editorial feature of your choice in each issue,
valued at R13 000.
• Sponsor news, branding and links on NEW GAME+, website, Facebook
and other social media sites, valued at a total of R10 000 per month.
• Branding on our newsletter which
will go out to opt-in subscribers
valued at R15 000 per issue.
Total value of the sponsorship is
R63 000 per issue, which translates
to R838 000 per annum, including
front cover branding once a year,
valued at R45 000.
Advertising Rates 2017
All rates include advertising agency commission where applicable
All rates include advertising agency commission
Cover branding R 45 000,00
Inside front cover
Reserved for sponsors
Outside back cover R 30 000,00
Inside back cover R 18 000,00
Full page R 15 000,00
Half page R 8 500,00
Quarter page Horizontal/Vertical R 3 500,00
Classified (50 x 90 mm.) R 1 500,00
Loose inserts and sample bagging On request.
Discounts
Twelve placements – less 20%
Six placements - less 10%
Three placements - less 5%
Deadlines
Issue
May
June
July
August
September
October
November
Dec/Jan
February
March
April
Ad Booking Ad Material On Sale
14 April
10 May
13 June 11 July
15 August
12 September
9 October
13 November
9 January
7 February
13 Marcy
18 April
16 May 19 June
17 July
21 August
18 September
16 October 20 November
16 January
12 February
19 March
9 May
6 June
11 July
8 August
12 September
10 October
7 November
12 December
6 February
6 March
10 April
Cancellation clause – Three weeks prior to material deadline dates. Payment terms – Strictly 30 days from invoice.
Further discounts will be given on upfront and annual payments.
For more information,
contact Judd Sherrin from
Innovative Marketing
on 082 568 7525
Email - [email protected]
Editorial queries: Sharon Dale on 083 375 7669
or email: [email protected]