Missouri Partnership v2
Missouri Economic Development Council
Annual Meeting
June 9, 2015
Who is this guy?
What is the Missouri Partnership?
Marketing and recruitment
Founded in 2008 as:
- 501c(6) non-profit corporation
- Partner with DED and Hawthorn Foundation
Offices in St. Louis and Kansas City
12-person team
12-person statewide Board of Directors
Our value proposition
Source of new investment deals
Supporting resource on deals for communities
Partner in cooperative marketing activities
Facilitator of capacity building
Our mission
Our results since 2010
85 announced projects
11,199 jobs recruited
$598.7 M in new payroll
$1.13 B in new investment
*Based on company commitments at time of announcement as of June
2015. Actual results may exceed or fall below stated commitments.
Two months and counting …
 Observations and learnings (what I’ve seen & heard)
 Our responses so far
Our mission v2
Priorities going forward
Relationships
Resources
Reputation
Reputation and economic development
Places leave lasting impression on people, and people
make location decisions
Choices for companies getting harder. Brand, or
reputation, more important than ever as differentiator
Brand attracts talent and talent attracts business
Shows you know who and what you are
Adapted from “The Science Behind Economic Development
Branding”, ATLAS Advertising
Reputation and rationale
Strategic location
Competitive business environment
Inexpensive
Reputation and rankings
Reputation in real life
Reputation in real life
Reputation in real life
Lakeside with the Locators 2014
“… should be marketing Missouri’s prowess at ‘making
stuff well’ (just like the rest of the Upper Midwest).”
Stay tuned …
Missouri Partnership v2
Steve Johnson
[email protected]
314.725.0949