Amadeus Air preferences
Author, Department
Place, Date
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© 2010 Amadeus IT Group SA
Right provider, right
market, right time
The business challenge
_ Meet major challenges
In a volatile travel environment, building strong
relationships with preferred providers, having full control
over which carriers are sold in which markets, at which
time and assuring optimal revenue from sales are major
business challenges.
_ Increase yield
In the domain of air preferencing, Amadeus provides
customers with targeted selling for both airline and route
sale, favouring high yield travel solutions providing
enhanced revenue and reduced workload.
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© 2010 Amadeus IT Group SA
selection, fine tuned for each travel market and point of
Sell what is most profitable for your
business
With a single tool that:
_ Is cost-effective and easy to use
_ Ranks travel solutions and routes
_ Reinforces partnerships and maximises
revenues
_ Improves my product offer
_ Improves market segmentation
© 2010 Amadeus IT Group SA
_ Improves customer service
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Amadeus Air Preferences solution
Amadeus Air Preferences enables
customisation of air availability,
schedule and timetable displays.
A biased display is returned to travel
agents according to the travel
agency’s own preferences.
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© 2010 Amadeus IT Group SA
For the first time, travel agencies can
drive the selection and sequencing
of air travel solutions using their own
business rules, rather than simply
filtering the regulation Neutral Air
response
Set rules: include, exclude & rank
flights
_ Sell the right provider
to the right market
at the right time
_ 90% of bookings made
on the first screen
© 2010 Amadeus IT Group SA
70% of bookings
from the first 3 lines
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What our customers say
_ Customers in Spain and the UK
moved sales from non-preferred to
premium providers by up to 15% in
the first months of piloting
availability, schedule and long sell
transactions in Scandinavia, France
and Benelux confirmed that 75% of
the look traffic is on the first screen
when they use the Amadeus Air
Preferences biased display as the
default display.
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© 2010 Amadeus IT Group SA
_ A pilot customer performing 55M
Benefits and business impact - 1
Benefits
_ YOU decide what is displayed in availability, schedule & timetable displays
_ The biased display is the default display
_ You decide who sells what, where and when
Get instant proficiency
_ No training required for travel agents
_ Uses standard Amadeus Air entries
_ Java-based Graphical User Interface guides the administrator workflow
Improve your negotiating power
_ Give display preference to partners that offer the best margins
_ Promote preferred carriers. Demote/exclude/blacklist other carriers
_ Drive business to airlines, hubs, types of flight
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Complete control
over what is
displayed and sold
Cost-effective,
easy to use
solution
Reinforce
partnerships
& maximise
revenues
© 2010 Amadeus IT Group SA
Take control
Benefits and business impact - 2
Benefits
_ By point of sale from global level down to an individual office ID
_ By route from global level down to individual route or airport pair
Care for your customers
_ The perfect complement to Amadeus Travel Preferences Manager
_ Make the best offer and increase customers confidence and loyalty
Stay ahead of the competition
_ Update preferences instantly in real time
_ Impose your distribution preferences while respecting clients’
preferences
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Optimise your
Point of Sale
strategy
Improve
customer service
Improve
productivity and
outpace
the competition
© 2010 Amadeus IT Group SA
Tailor your travel preferences
Control what is displayed and sold
_ Rule defined for:
_ Rule defined by:
Point
of sale
Market 1
Market 2
Who’s asking?
From where?
To where?
Owner
Rule
Rank
Segment
Connecting point
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© 2010 Amadeus IT Group SA
Itinerary
You control what is displayed & sold
Determine which flights
agents see in a display
and the order
in which they appear
Give preference to:
carrier, alliance or group of
carriers
Or to types of flights:
non-stops, directs, COG,
connecting, code share
Fully flexible route selection
Default display
is biased display
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Variety of parameters to include,
exclude, blacklist & rank flights
Information available to book seats
on more than 497 carriers
worldwide
© 2010 Amadeus IT Group SA
Define rules
for any point of sale
and any origin & destination
Sell what’s right for your business
and what’s best for your customers
Amadeus Air Preferences are merged with Amadeus Travel Preferences
Manager* air preferences from corporate and individual customer profiles
to create a single coherent or twin air availability display that reflects
both sets of preferences.
* Amadeus Travel Preferences Manager governs company and traveller preferences
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© 2010 Amadeus IT Group SA
Amadeus
Air Preferences
Amadeus
Travel Preferences
Manager
Sell what’s right for your business
and what’s best for your customers
Client PRF
(PRF display)
“In Twin display, I can see both my client’s
preferences and our preferences at a glance!”
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© 2010 Amadeus IT Group SA
Your PRF
(biased display)
Easy maintenance throughout the
process
Powerful Graphical User
Interface guided
workflow
Test different scenarios
for maximum impact
See the effect of a rule before
storing a preference using
the UNIQUE simultation
function.
See which rule is applied in
one shot. No secondary
display is needed, all
information is shown in the
same interface.
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© 2010 Amadeus IT Group SA
Hierarchy retrieval
Optimise premium selling periods
_ Create promotional screen
messages to guide agents
decisions
_ Give extra information
when a particular route is
requested
_ Targeted flights appear on
_ Automatically removed
when the offer ends
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© 2010 Amadeus IT Group SA
day 1 of the offer
Simulator
See the rule effect before storing a preferences rule, thanks to
the “simulation” function.
Real time data
Biasing rules apply on top of fully dynamic route selection,
based on up-to-the-minute flight schedule information.
Messaging facility
64-character free flow text message can be displayed in the
header on specific origins and destinations and displayed
above a group of flights.
Real time updates
Changes to air preferences can be implemented immediately
ensuring that the benefits of new agreements are realised in
the fastest possible time.
Hierarchy retrieval
Find out which rule applies in one shot. All information
shown within the same interface.
Connecting points
Drive sales to specific partners’ hubs and exclude other
hubs.
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© 2010 Amadeus IT Group SA
Our Unique Competitive Advantages
Amadeus product portfolio positioning
Product
Status
Compatibility with Amadeus Travel Preferences Manager
Amadeus Selling Platform cryptic and command page
(all versions)
Available
Amadeus Selling Platform Graphic Air (all versions)
Amadeus API / Web Services all versions
Integration in Master Pricer suite of products
Amadeus e-Travel Management
No requirement
Amadeus Selling Platform Graphic Profiles +
Not compatible with Amadeus
Travel Preferences Manager.
Twin display not available.
Application Interface record, Sales Manager, Agency
Manager, Service Fee Manager, Amadeus e-Retail Engine
Not applicable
**speed mode and twin display of Travel Preference Manager SELL 4.3P120 or higher required
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© 2010 Amadeus IT Group SA
Amadeus Selling Platform graphic All Fares
© 2010 Amadeus IT Group SA
Roadmap
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Amadeus Air Preferences
_ Sell the right provider
_ to the right market
© 2010 Amadeus IT Group SA
_ at the right time
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FAQ - 1
_ I have several rules and I need to blacklist a carrier.
Should I update all my rules?
Answer:
All the rules where the carrier is supposed to operate YES. A new feature to
blacklist a carrier on all Origin & Destinations from Amadeus Air Preferences
display is planned. Please refer to the roadmap for dates
_ Can I still see a Neutral Response?
Yes, AAP can be switched off at query level in Air displays (using AN1A/ SN1A/
TN1A). Neutral displays can be switched off at agency’s request if a letter of
agreement is signed (field NSO in office profile).
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© 2010 Amadeus IT Group SA
Answer:
FAQ - 2
_ I want to enforce my policy but I want to protect
corporations’ policy
Answer:
AAP is compatible with Travel Preferences Manager but if an airline is
excluded from AAP, it won’t be displayed in TPM displays even if it is preferred
by the corporation.
AAP is not compliant with AeTM yet. It doesn’t look at the corporation’s
policy stored there. However, enhancements are under discussion to give
agencies the choice of returning the carrier to a corporation or not for both
channels.
_ I need reports to know which carrier to promote /
Answer:
No report is available today. However, enhancements are under discussion to
offer reports showing how AAP influence bookings and help customers to track
which rules are efficient and which ones are
not. Please refer to the
roadmap for dates.
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© 2010 Amadeus IT Group SA
demote & maintain my rules
FAQ - 3
_ Can I define my hotel & car policy in AAP?
Answer:
No, Amadeus Air Preferences governs Air content only.
_ Can I add corporation policy in AAP?
Answer:
© 2010 Amadeus IT Group SA
No, Amadeus Air Preferences governs Agency policy only.
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© 2010 Amadeus IT Group SA
Click here to view the
Amadeus Air Preferences
product demo
Ordering procedure
For full details of
the ordering
process please
contact your local
Amadeus
representative
_ Schedule 43 to be signed with Amadeus
Central (Revenue Management-Madrid).
Customer to sign the commercial proposal of
GCIS or an ACO entity.
_ The appropriate CR to be assigned to
Amadeus Air Preferences Product
Management.
Amadeus Air Preferences within 3 weeks
provided that no major change is involved in
the meantime.
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© 2010 Amadeus IT Group SA
_ Amadeus will provide the customer with
Contacts
_ To find out more about Amadeus Air Preferences, contact your local
© 2010 Amadeus IT Group SA
Amadeus sales representative or visit: www.amadeus.com/travelagencies
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© 2013 Amadeus IT Group SA
Thank you