2014 State of the
Not-for-Profit Industry
Survey Summary Report
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
TABLE OF CONTENTS
INTRODUCTION......................................................................................................................................3
METHODOLOGY.....................................................................................................................................3
EXECUTIVE SUMMARY............................................................................................................................4
ONLINE GIVING......................................................................................................................................5
DIRECT MARKETING...............................................................................................................................6
SOCIAL MEDIA.......................................................................................................................................7
MOBILE TECHNOLOGY............................................................................................................................9
PEER-TO-PEER FUNDRAISING. . ................................................................................................................10
GIFT AID...............................................................................................................................................12
CONCLUSION.........................................................................................................................................13
RESPONDENT PROFILE...........................................................................................................................13
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
INTRODUCTION
From fundraising to mission delivery, organisations have endured substantial challenges as the
economy makes its recovery. These not-for-profits must continue to seek ways to improve their
efforts and better serve their missions, while still functioning in a recovering economy.
Each year, Blackbaud conducts studies to better understand the views of our customers and the
not-for-profit community at large. We launched the State of the Not-for-Profit Industry (SONI)
Survey to help not-for-profit professionals understand key trends in the sector, benchmark
their forecasts and operations, as well as learn about key management strategies successful
not-for-profit leaders are using. Conducted annually since 2004, more than 3,400 UK and Irish
not-for-profit professionals have participated in the survey. This year’s study provides insight
from UK and Irish not-for-profits on topics related to:
•• Online Giving • Mobile Technology
•• Direct Marketing
• Peer-to-Peer Fundraising
•• Social Media
• Gift Aid
METHODOLOGY
Invitations to participate in the study were distributed to not-for-profits online via industry newsletters and targeted emails, as well as at trade
events. Responses were collected in June 2014, and a total of 423 completed responses were received.
Because this was a convenience sample rather than a random sample of the entire not-for-profit community, results may not be statistically
representative of all not-for-profits in the UK and Ireland. The results do, however, provide a useful basis for benchmarking and analysis.
Please note that comparisons are made throughout this report to the 2013 study. These comparisons are general in nature and do not
directly compare matching sample sizes or organisations due to differing respondents from year to year.
Where financial bands are mentioned throughout the report, survey questions were referred to British pounds and are reported in the same way.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
EXECUTIVE SUMMARY
ONLINE GIVING AND DIRECT MARKETING
Not-for-profits in this year’s study used online giving as a key donation channel, with roughly 81% of responding organisations accepting
online donations. This decreased slightly from the 86% acceptance rate in last year’s survey.
•• Not-for-profits of all sizes and from all mission categories were likely to accept online donations, although larger organisations were
particularly likely. On average, online giving represented 15% of individual donations, the same as last year.
•• Online giving continues to grow in importance. More than half of survey respondents reported an increase in online giving as a proportion
of overall individual giving in the past 12 months.
• • Social networking, special events and email were once again the three most commonly used traditional marketing channels to drive
individual donations, identical to the results for the past two years.
SOCIAL MEDIA
The use of social networks increased appreciably among this year’s respondents, with more than 96% of all organisations using some form
of social media to communicate with their supporters.
• • Facebook® and Twitter® were the most commonly used social media networks, and when two social networks were used together, they
were the most often used pair. YouTube® emerged as a highly used social channel in 2014, with nearly half of respondents noting that
they used the social media network.
• • Not-for-profits continue to struggle to use social media effectively. As seen in last year’s study, most not-for-profits felt that they did
not meet expectations in executing their social media efforts in the past year. More than 60% rated themselves lower than 7 out of 10
on a scale of effectiveness. To increase effectiveness, about half of respondents plan to put more financial resources towards social
media in the next year.
MOBILE TECHNOLOGY
Mobile technology usage for not-for-profits has increased but is still primarily focused on SMS and text giving. As seen last year, nearly 70%
either already do or are planning to begin using mobile devices for SMS and text giving. While most respondents are not currently using
mobile applications to either access the donor database or collect funds outside of the office, such as at special events, there was a slight
increase in respondents either using or planning to use mobile technology for those reasons.
PEER-TO-PEER FUNDRAISING
Peer-to-peer fundraising, in which supporters ask for individual donations on behalf of a charity, remained a well-used fundraising approach in
the UK and Ireland; the portion of not-for-profits that receive donations from peer-to-peer fundraising increased to 69% in the past 12 months.
• • Not-for-profits most commonly incited peer-to-peer fundraising by encouraging those raising funds on their behalf to thank their
donors. Hosting or participating in fundraising events (e.g., races, challenges, awareness months, etc.) was also a frequently used
method of advancing peer-to-peer fundraising.
• • Respondents accepting peer-to-peer donations corresponded well with those leveraging social media and online giving tools. More
than 75% of respondents receiving peer-to-peer donations also accept online donations. Moreover, 84% of respondents receiving
peer-to-peer donations use at least one social media tool to communicate with their supporters.
GIFT AID
Gift Aid, a UK government programme that assists not-for-profits in claiming tax incentives from individual donations, represents more than
£1 billion in annual income for UK not-for-profit organisations. For UK respondents in this year’s survey, questions were asked that directly
addressed Gift Aid. The 2014 SONI Survey found that:
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
• • On average, Gift Aid represented 6% of total income for not-for-profits in the UK, essentially unchanged from 4% in 2013. Interestingly,
respondents reporting no income from Gift Aid also rose, indicating that while fewer respondents may be receiving Gift Aid, the
amounts received may be increasing.
• • The percentage of individual donations on which Gift Aid was claimed varied, although nearly 4 in 10 organisations stated that the
majority of their individual donations included Gift Aid claims.
• • Not-for-profits submitted Gift Aid claims via a number of methods or systems. Respondents most commonly used their donor
management systems for Gift Aid claims submission. However, about a quarter of not-for-profits used spreadsheets, particularly among
smaller organisations.
ONLINE GIVING
In today’s challenging fundraising environment, the boom in online donations has often been held as one of the largest sources of encouragement for
not-for-profits. In 2011, the Institute of Fundraising reported an 85% increase in online charitable giving over the course of the three preceding years.
Given the rising importance of the Internet, fundraisers are working hard to better understand which tools and communication strategies are most
effective to raise funds online.
As we saw last year, more than 80% of respondents are currently accepting online donations. Larger organisations were more likely to accept online
donations, with 90% or greater of all not-for-profits with more than £10 million in annual income incorporating online giving. Acceptance of online
donations continued to be lower among small not-for-profits than larger organisations—with nearly 63% of those with less than £250,000 in annual
income accepting gifts online.
Acceptance of Online Donations
N = 329
Online as a Percentage of
Individual Contributions
32%
N = 219
No
0-4.9%
5-9.9%
10-19.9%
Yes
20-49.9%
18%
50-100%
19%
19%
18%
11%
82%
On average, not-for-profits from the sample survey estimated that they received 15% of all private giving from online donations. Higher
percentages of online giving were most often associated with social care and services not-for-profits.
The relative percentage of individual giving from online channels varied with over 30% of respondents estimating that online gifts represented
less than 5% of their overall individual donations. There were even distributions of around 18 to 19% for most other percentage ranges. This is
despite online growth to date. As seen last year, more than half reported an increase in online giving.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
2013­—Change in Online Giving as a
Percentage of Individual Giving
(Prior 12 Months)
2014—Change in Online Giving as a
Percentage of Individual Giving
(Prior 12 Months)
N = 283
N = 231
59%
59%
Decreased
Decreased
Decreased
55%
Decreased
Stayed the Same
Stayed the Same
Stayed the Same
Stayed the Same
Increased
Increased
Increased
Increased
55%
39%
35%
6%
39%
35%
6%
6%
6%
DIRECT MARKETING
With the recent focus on online giving, it is important not to lose sight of the fact that most not-for-profit organisations still rely on traditional
marketing channels for the bulk of their charitable income. A combination of traditional and “new world” methods seems to be the preferred
approach for the majority of this year’s respondents—with a recognition that methods like social media continue to gain traction.
Marketing Channels Used to Drive Individual Donations
Scheduled Meetings with
Prospective Major Donors
(N=352)
Face-to-Face
(street collections,
direct dialogue) (N=351)
64%
12%
38%
24%
54%
9%
Social Networking
(N=354)
81%
9%
10%
Special Events
(N=356)
82%
8%
10%
Email
(N=351)
79%
12%
8%
Direct Mail
(N=341)
Telemarketing
(N=354)
61%
26%
30%
68%
9%
6%
Have used within the past 12 months
Not using and no plans to use within the next 12 months
Not using but plan to use within the next 12 months
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
For the third year in a row, special events,
social networking and email remained the most
commonly used marketing channels to drive
individual donations. Scheduled meetings with
prospective major donors and direct mailings
were also used over the last 12 months, although
less often. Nearly a quarter of respondents
indicated plans to begin using scheduled
meetings with prospective major donors in the
next 12 months, although they had not done
so during the last year. This indicates potential
growth within this approach. As seen in last
More than half of survey respondents reported an increase
in online giving as a proportion of overall individual giving
in the past 12 months.
year’s study, special events and face-to-face
marketing approaches were used frequently by
lower-income respondents, particularly among
social services organisations. Otherwise, the
majority of marketing channels were used
most frequently by organisations with incomes ranging from £1 million to £2.4 million.
More than three-quarters of organisations did not use telemarketing within the last year and almost the same percentage do not plan on
using it next year. However, organisations using this approach tended to be higher-income, as it was most frequently used in the £5 million to
£9.9 million and £100 million or greater income ranges.
SOCIAL MEDIA
Use of popular social media tools, such as Facebook® and Twitter®, is widely accepted as an important donor engagement strategy in the UK
and Ireland. A 2013 study by the Office for National Statistics (ONS) and Eurostat states that almost half of the UK’s 33 million Internet users
participate in social networks on a daily basis. While it is true that many organisations’ social media efforts largely target younger audiences,
this same report reveals that 19% of social media users are aged 65 to 74, which corresponds with other studies, like the Next Generation
of UK Giving. These reports indicate that an effective social media strategy can address multiple audiences.
Continuing last year’s trend, social media remained a popular outlet for engagement and interaction; in fact the percentage of respondents
using some form of social media increased to almost 96% this year, compared to 80% in 2013.
FACEBOOK®
TWITTER®
LINKEDIN®
YOUTUBE®
GOOGLE+®
FLICKER®
PINTEREST®
INSTAGRAM®
FOURSQUARE®
88%
85%
48%
43%
16%
12%
11%
10%
1%
Facebook® and Twitter ® remained the most widely used social media sites with little fluctuation from last year’s percentages. LinkedIn ® also
remained a heavily-used social network with 48% of respondents using the site. The main change from the 2013 study was the inclusion of
YouTube® in 2014, for which 43% of respondents indicated usage.
Facebook® was again popular with not-for-profits, as it is viewed to have the largest supporter reach. Respondents shared that it is the
best place to engage with supporters because so many of them are on the social channel, which provides the ability to share multiple
content types. Respondents frequently noted that Twitter ® provided quick and easy opportunities for broad reach and communication, while
LinkedIn® was favoured by some for its ability to connect more individually with supporters.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
As seen previously, respondents using more than one social media site—80% of all respondents—typically reported using both Facebook ®
and Twitter ®. Those using the combination of Facebook ®, Twitter ® and LinkedIn ®—the top three most-used social channels—accounted for
43% of respondents. Organisations also using YouTube® in addition to those three sites constituted 24% of respondents.
Comparison of Social Media Sites Used: 2013­–2014
30%
30%
29%
Percentage of Organisations
25%
25%
26%
19%
20%
15%
14%
16%
11%
10%
10%
9%
6%
5%
1
2
3
4
5%
5
6+
Total Number of Sites Used
2013
2014
This year’s study indicated a potential shift towards greater numbers of social media sites used per organisation. However, the inclusion of
YouTube® in the 2014 study seems to have caused this shift; if it had not been included, the distribution would have remained nearly identical
to 2013. Nonetheless, the percentage of organisations using one to three sites decreased in 2014, while the percentages for four or more
sites increased. The number of organisations that used 5 or more social media sites increased approximately 10%.
Most respondents indicated that either Facebook® (47%) or Twitter® (32%) was
the most impactful social media site. However, several organisations indicated
that the ability to visually demonstrate a mission or cause is very compelling
and a key reason that they view YouTube® as influential. This could indicate why
it appeared within the top four social media sites used to communicate with
supporters in 2014.
Not-for-profits are seeking ways to improve the results and impact of their
social media efforts.
• • During the last year, 62% added staff or responsibilities that focused on
social media.
• • One-third of respondents are already tracking social media success
metrics, while another third anticipate doing so in the next year.
• • A little over half plan to put more financial resources towards social media
More than 96% of all organisations using
some form of social media to communicate
with their supporters. But not well: More
than 60% rated themselves lower than
7 out of 10 on a scale of effectiveness.
in the next year—either through the purchase of social media monitoring
technology or by increasing their social media budget.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
Actions Taken to Improve the Impact of Social Media Efforts
N = 399
Purchased Technology to
Better Monitor What Is Being
Said About Organisation
64%
23%
12%
55%
38%
54%
24%
Increased Social Media Budget
9%
53%
24%
81%
Used Specific Metrics to
Track the Success of
Social Media Efforts
24%
22%
34%
82%
Added Staff Roles/
Responsibilities that Focus
on Social Media Efforts
62%
36%
79%
19%
9%
10%
30%
8%
10%
12%
8%
19%
Have already taken this action
Plan to take this action in the next 12 months
No plans to use within next 12 months
When asked whether their social media efforts had been successful, nearly 40% of respondents rated themselves a 7 or higher on a scale of
1 to 10. However, a greater number said their efforts were “not successful at all” (7%) compared to those that saw efforts as “very successful”
(2%). The majority of organisations rated themselves “less than successful,” indicating that expectations may be higher than results when it
comes to social media impact.
MOBILE TECHNOLOGY
Like social media, a focus on mobile fundraising has grown in recent years. Since 2010, access to the Internet via mobile devices has more
than doubled in the UK. A report by ONS found that:
• • In 2013, 6 in 10 Britons used mobile devices, including smartphones and tablets
• • Of those users, 94% were aged 16 to 24
Current
use
of
these
technologies
Overall Mobile Usage
was more pronounced among larger
organisations
with
all
but
still
respondents.
highly
present
Proper
design
and mobilisation of websites for mobile
N = 333
To Access Donor/Alumni
Database Information
62%
27%
11%
devices is either in place or planned for the
majority of respondents, indicating these
features may become more of a necessity
For SMS/Text Giving
31%
22%
47%
in the near future.
While mobile usage has increased over the
years, it is still fairly heavily focused on SMS
To Collect Funds Outside
the Office (face-to-face,
special events, etc.)
61%
No, don’t plan to
23%
Not yet, but planned
17%
Yes, do currently
and text giving. As seen last year, nearly
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
70% of not-for-profits either already do or are planning to begin using applications or technology
There was a slight increase
in respondents either using
or planning to use mobile
technology to access the donor
database or collect funds
outside of the office, such as
at special events.
for SMS or text giving from mobile devices. Meanwhile, slightly more than 60% of respondents are
not currently using and do not plan to use mobile applications for either donor database access or
for fund collection outside of the office, such as at special events. Nonetheless, there was a slight
increase in planned or current donor database access on mobile devices and in current use of fund
collection outside the office, which rose to 17% vs. 12% in 2013.
Continuing the trend seen in 2013, larger organisations were far more likely to be currently
using mobile technologies to fundraise, although organisations of all sizes commonly voiced
some intent to use mobile technologies in this manner in the near future. Healthcare and social
services not-for-profits were more likely to use text giving and mobile device fund collection; the
use of mobile access of donor databases was mainly associated with healthcare organisations.
PEER-TO-PEER FUNDRAISING
Peer-to-peer fundraising continues to rise in the UK. Listed as one of Blackbaud’s top five
technologies to impact UK not-for-profits in 2013, peer-to-peer fundraising is defined as any
activity where supporters raise funds on behalf of an organisation. Respondents in this year’s
study noted a slight increase in peer-to-peer fundraising (69% in 2014 vs. 60% in 2013). This
was particularly true in the UK, which represented the vast majority of those organisations
reporting use of a peer-to-peer fundraising approach.
Although it was seen across not-for-profits of all sizes, peer-to-peer fundraising was most often
used by organisations reporting £1 to £2.4 million in annual income or those bringing in less
than £250,000. Healthcare and social services organisations combined to account for nearly
40% of organisations accepting peer-to-peer donations. The amount of donations received
from peer-to-peer fundraising varied widely, ranging from under £10,000 to several million
pounds; the median amount raised was £45,000.
Use of Peer-to-Peer Fundraising
to Drive Donations
Use of Peer-to-Peer Donor
Contact Information
N = 318
N = 107
No
Follow up/Thank You/Email
Yes
Donor/CRM/Future Contact
Unsure/Do Not Use
17%
31%
36%
Other
8%
69%
39%
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
Ways in Which Respondents Enable Peer-to-Peer Fundraising
N = 205
Encourage Those Who Raise
Funds to Thank Their Donors
10%
Provide Guidance on How to
Utilise Peer-to-Peer Fundraising Tools
13%
77%
22%
Offer Supporters Access to
Online Peer-to-Peer Fundraising Tools
25%
21%
17%
Host Peer-to-Peer Fundraising Events
52%
21%
58%
16%
No, don’t plan to
67%
Not yet, but planned
Yes, do currently
Organisations enable supporters to raise funds on their behalf through peer-to-peer fundraising in a variety of ways. The most commonly
used peer-to-peer tactic was to encourage those raising funds on their behalf to thank their donors, with over three-quarters of respondents
currently using this approach. Not-for-profits also directly host events to drive peer-to-peer donations. These hosted events are once again
expected to grow over the following 12 months.
Respondents
accepting
peer-to-peer
donations
tended to be the same organisations that are
also leveraging social media and online giving
tools. More than 77% of respondents who receive
peer-to-peer
donations
also
accept
online
donations. The percentage of respondents receiving
peer-to-peer donations using at least one social
media tool to communicate with their supporters is
also high at 84%.
In line with other modern forms of communication,
peer-to-peer activities often provide not-for-profits
with a wealth of information on their supporters.
Unlike other means of giving, peer-to-peer donations
Respondents accepting peer-to-peer donations corresponded well with those
leveraging social media and online giving tools: More than 75% of respondents
receiving peer-to-peer donations also accept online donations. Moreover, 84% of
respondents receiving peer-to-peer donations use at least one social media tool
to communicate with (particularly to thank!) their supporters.
often involve the use of third-party technology
providers and other intermediaries. Sixty-seven percent of not-for-profits shared that they receive contact information on individuals who
donate through peer-to-peer fundraising, which is relatively unchanged from last year’s study.
Of not-for-profits receiving contact information on peer-to-peer donors, 39% said they use that information to send a follow-up or thank-you
letter, or some other form of acknowledgement. Others said they stored contact information in their databases for future communication
or donor development. Generally, information was used to drive future communications in hopes of acquiring the peer-to-peer donor as an
ongoing supporter of the organisation. Interestingly, 17% of respondents—vs. 10% in 2013—advised they either do not use this information
or are unsure of how it is used.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
GIFT AID
For not-for-profits in the UK, Gift Aid has been an important tax incentive
Percentage of Individual Donations
that Included Gift Aid Claims
since the early 1990s. Administered by the HM Revenue & Customs office
N = 184
28%
(HMRC), Gift Aid is a government programme that assists not-for-profits
with claiming back the element that would have been paid in tax for a
23%
21%
donation by a UK taxpayer. Today, Gift Aid is worth nearly £1 billion per year
to UK not-for-profits and their donors.
15%
13%
UK not-for-profits in this year’s survey took advantage of the Gift Aid
programme in varying ways, with nearly half reporting Gift Aid income, a
slight decrease from last year. For those that did process Gift Aid claims,
when asked what percentage of gifts received from individual donors
included Gift Aid claims, answers were widely distributed—ranging from a
small fraction to a majority of individual donations.
0-19%
20-39%
40-59%
60-79%
80-100%
On average, Gift Aid represented about 6% of total income for UK respondents, holding close to the level from 2013. Interestingly, UK
respondents reporting no income from Gift Aid also rose slightly to 50% of respondents vs. 42% in 2013, indicating that while fewer
respondents may be receiving Gift Aid, the amounts received increased. The percentage of individual donations that included Gift Aid claims
varied; although nearly 4 in 10 estimated that a majority (60% or more) of their individual donations included Gift Aid claims.
Given the potential for additional income from Gift Aid, processing claims was a priority for many not-for-profits. Changes were put in place by the
HMRC last year to allow for easier processing of claims using several replacement options for the R68(i) form currently used to claim the basic
income tax portion of a donor’s gift. These changes now allow organisations to submit claims online or through authorised fundraising software.
Tools Used to Generate Gift Aid Claims
Gift Aid Declaration Storage
N = 262
N = 299
3%
1%
Fundraising/Donor
Management System
Paper Files
Digital Files Stored
on Organisation’s Server
Specialist Gift Aid System
Accounting System
Digital Files Stored
Online/Cloud Service
16%
Spreadsheets
24%
Other
Other
43%
45%
38%
20%
10%
While about 43% of respondents are using fundraising or donor management systems to process their Gift Aid claims, nearly a quarter are
simply using spreadsheets. Accounting systems and special Gift Aid processing systems were also commonly used.
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
Although seen across not-for-profits of all sizes, larger organisations with incomes ranging from
£1 to £10 million were most likely to report using fundraising or donor management systems,
accounting for about half of organisations using that approach for Gift Aid claims generation.
Organisations in this income range were also likely to use accounting systems. Perhaps not
surprisingly, spreadsheets were most typically used by respondents with less than £250,000
in annual income.
Nearly half of those respondents using Gift Aid today store Gift Aid declarations in paper files; many
Gift Aid represents more than
£1 billion in annual income for
UK not-for-profit organisations.
Respondents most commonly
used their donor management
systems for Gift Aid claims
submission.
use paper files as their sole means of storage. The second most common method of storage was
via digital files stored on a local server or some combination of this and paper claims. A growing
number of organisations reported using cloud or online file storage, with 16% of respondents this
year compared to 10% in 2013.
CONCLUSION
As the global economy continues its recovery, not-for-profits in the UK and Ireland must consider
the changing face of fundraising and how to best leverage both modern communication
methods and traditional marketing approaches. These changes in the landscape represent
both challenges and opportunities. As with social media, mobile web technology and online
marketing may help propel not-for-profits forward; however, offline direct marketing methods
still represent significant contributory income and, therefore, must be part of the process.
Furthermore, supporters continue to become savvier—both in the types of information they seek about their charitable causes and the
ways they choose to engage with those causes. Therefore, successful not-for-profits will be considering offline and online technologies and
best practices as they seek to improve fundraising efforts, maximise constituent engagement and deliver programmes to wider and more
demanding audiences. Not-for-profits that can develop a strategic and cohesive approach to incorporating both offline and online methods
as well as best practices should be better positioned to achieve their missions and financial goals.
RESPONDENT PROFILE
The vast majority of respondents to this year’s study were from the
Respondents by Country
UK. It’s worth noting that the survey was open for one month this year
N = 423
as compared to two months last year. As a result, there was a 40%
decrease in the number of responses received for this year’s study.
United Kingdom
3%
Republic of Ireland
Fundraising/Development professionals were the most frequent
responders to the survey in both the UK and Ireland, with members
of the Executive/Management team as the second largest responding
group, followed by Marketing/Communications/Public Relations roles.
The respondent population represented a diversity of missions with
97%
the largest percentage of respondents identifying themselves as
“Other,” which included military support, professional organisations
and more. The majority of organisation mission types were
dominated by UK respondents. A large number of respondents did
not provide details on their missions.
© 2014 | 5th Floor, Shackleton House, 4 Battle Bridge Lane, London SE1 2HP T 0845 658 8590 E [email protected] W www.blackbaud.co.uk
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
Respondents by Functional Area
N = 423
Accounting/Finance
5%
Administrative Staff
2%
8%
Board/Trustee
Executive/Management Staff
28%
Fundraising/Development
Human Resources
34%
1%
Marketing/Communications/Public Relations
Membership
8%
1%
Programme/Services Staff
Technology
Other
7%
4%
3%
Respondents by Organisation Type
N = 423
Arts, Cultural and Humanities
9%
5%
Education—Higher Education
Education—Primary and Secondary Schools
Environment/Animals
4%
2%
13%
Healthcare (hospital, hospice, research, etc.)
6%
International Affairs / International Relief
Public-Society Benefit
12%
Religious (church, mission group, religious centre)
5%
Social Care and Social Services
19%
3%
Trust or Foundation (private)
Trust or Foundation (public)
2%
Other
© 2014 | 5th Floor, Shackleton House, 4 Battle Bridge Lane, London SE1 2HP T 0845 658 8590 E [email protected] W www.blackbaud.co.uk
20%
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2014 STATE OF THE NOT-FOR-PROFIT INDUSTRY
Survey Summary Report
Organisational income size was diverse in both countries. As expected, the largest number of organisations generated less than £250,000
in total income per annum. Mid-sized not-for-profits were well represented with just fewer than 40% of respondents ranging between
£1 million and £10 million. More than 25 respondents categorised themselves as having over £100 million in total income.
Respondents by Total Income
N = 392
Less than £250k
22%
£250k to £499k
12%
£500k to £999k
11%
£1m to £2.4m
15%
£2.5m to £4.9m
11%
£5m to £9.9m
10%
5%
£10m to £24.9m
6%
£25m to £49.9m
£50m to £99.9m
£100m or greater
3%
4%
© 2014 | 5th Floor, Shackleton House, 4 Battle Bridge Lane, London SE1 2HP T 0845 658 8590 E [email protected] W www.blackbaud.co.uk
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