OPTICAL MODEL
o Open
Greeteach Patient promptly and professionallyfor the best
Patientexperience.
P Probing
Ask open-ended questions to understand the Patient'sneeds and concerns.
T Tune In and Take Notice
Actively take notice of what Patients are saying to provide better solutions
to their needs.
Interpret
Understand Patients'concernsthrough product solutions and customer
servicethat makesthem feel special.
C Create Awareness and Present Options
Educate Patientsabout product options and features that meet their needs.
A Ask for the Sale
OSL 70 2
Always close communication with the Patient by asking for the sale.
L Lasting Impression
Follow up with the Patient, do the things you sayyou will do, and
provide world-class service.
SITUATION
Female custo mer aged 25-55 lookin g for fashi onable, designer frames.
Recogniz es th e Oscar de la Rent a brand and apprec iates high
fashi on at a valu e.
SOLUTIONS
FEATURE BENEFITS
Oscar
be Oscar
Oscarde
delalaRenta
RentEyewear
a Eyewear
is handcraft from
ed from
e fin est
Oscar by
is handcrafted
the th
finest
materi
als blending
blend ing rich
rich colorations
co lorat ionswith
wit hunique
uni qu edesign
design
elementswhich
whic h
materials,
elements,
emulate
Oscar de
delalaRenta's
Rent a's
signat ure
sty le.
Recomm end
s co llec tto
ion
emulate Oscar
signature
style.
Recommend
thisthi
collection
to your female customer looki ng for fr ames wit h a designer edge.
your female customer looking for frames with a designer edge.
• Design
elements
inspiredinspired
by OscarbydeOscar
la Renta
• Design
elements
de are
la Rent a are
incorporated
each
incorpinto
orated
intframe
o each fr ame
• Temple
treatments
including
etchings,
applications
and
• Templ
e tr eatm
ent s inclu
din g etcunique
hings, logo
uni qu
e logo
scalloped
templeions
tipsand
provide
addedtem
value
theprovide
collection
applicat
scalloped
pletotips
added
val ue to th e collec t ion
I
MARTe
Live better.-
NEW PRODUCT
HOMEOFFICE NOTES
• Metals are made from monel/nickel silver combinations in custom
metal• colorations
Metals are made from monel/ni ckel silver comb inat ions
in c usto m metal co lorat ions
• Spring hinges and adjustable nosepads allow for maximum flexibility
• Spring hinges and adj usta ble nosepads al low for
and comfort
maximum fl exi bility and comfo rt
• Handcrafted zyle and monel combinations