Mixing Modes:
Current state of the Art
ESRC Research Methods Festival
8 July 2014, St Catherine’s College, Oxford
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Main drivers for mixing modes:
• Improve coverage of study population
• Reduce measurement error
• Increase response rate
• Reduce costs
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Mixed-mode surveys try to combine the
best of all possible worlds by exploiting
the advantages of different modes to
compensate for their weaknesses.
Edith de Leeuw (2005)
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Presentations on mixing modes
Challenges of coverage, sampling & participation
Professor Peter Lynn (University of Essex)
Understanding the causes of measurement differences
Ms Gerry Nicolaas (Research Methods Centre at Ipsos MORI)
The questionnaire design pitfalls of multiple modes
Dr Pamela Campanelli (The Survey Coach)
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