colour evolution science in nature
EVOKE . EVOLVE . EXTREME
Pure Evolve Permanent Hair Colour Low Ammonia + PPD free
Evolve is a non-invasive colouring system for superior colour result.
Pure Evolve is the first biologically enhanced permanent colouring
formulated with exclusive Pure ‘Anti Fade’ Complex (100% certified
organic extracts) provides triple guard protection against the main
causes of colour fade.
White Hair Coverage Ratios
0% – 30% white hair – no base is required
30% – 70% white hair – 30% Base + 70% target shade
70% – 100% white hair – 50% base + 50% target shade
• A maximum of 50% base should be used
MIXING RATIO
Mix 1 part colour: 1.5 parts Pure Crème Developer
RESISTANT WHITER HAIR COVERAGE
When a stronger formula is required for resistant
white hair there are 3 options.
Option 1 – use intense natural colour .00
Option 2 – increase timing up to 45 – 60 minutes
Option 3 – use 1 shade darker than target level
and develop for between 45 – 60 minutes
ULTRA LIFT BLONDES
Ultra Lift Blondes are designed for maximum lightening results
– The ideal base should a level 6 and lighter.
Mix 1 part Ultra Lift Colour: 2 parts Pure Crème Developer
30vol – lightens up to 3 levels
40vol – lightens up to 4 levels
APPLICATION Apply to the root area first. Evoke can also be used for
toning. The use of heat is not recommended.
Development time 45 – 60 minutes
WHITE HAIR COVERAGE
There are 2 forms of coverage, which can be achieved
.0 will give you a natural coverage
.00 can be used for a stronger white coverage.
Mixing ratio – 1 part colour: 1.5 parts 20vol Pure Crème Developer
.
Level
1
3
4
5
6
7
8
9
10
12
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PURE MIX TONES
WARM MIX TONES can be utilised to add more intensity to the
target shade.
No added developer is required.
Up to 50% of the mixture can be Warm Mix Tone.
COOL MIX TONES are designed to subdue unwanted tones.
Cool mix tones require EXTRA
Pure Crème Developer to activate the pigments.
.3
Yellow
.9
Cool Mix Tone
6g per 50g of colour
5g per 50g of colour
4.5g per 50g of colour
4g per 50g of colour
3.5g per 50g of colour
3g per 50g of colour
2.5g per 50g of colour
2g per 50g of colour
1.5g per 50g of colour
1g per 50g of colour
.8
.6
Blue
Red
Violet . 2
.5 M
REMOVAL OF EVOLVE
Emulsify hair by adding warm water and rinse thoroughly.
Shampoo hair with Pure Colour Angle Bath, rinse well.
Towel dry hair, apply Pure Colour Angel Rinse, and then rinse well.
Style using Pure Styling.
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AMMONIA FREE BLEACH (WHITE & BLUE)
Pure Ammonia Free Bleach is a dust free powder suitable for all types of lightening. Due to the gradual release of oxygen,
hair is lightened up to 6 levels in a completely safe process. Its special formulation, with jojoba oil protects the hair structure for the entire
development time. Pure Ammonia Free Bleach is particularly suitable for thin and delicate hair.
RE–PIGMENTATION – JUUCE LOVE COLOUR CONDITIONERS
MIXING INSTRUCTIONS Use the small measuring scoop to prepare the mixture or weigh the product. Mix 1 part bleach powder to 2 or 3 parts
crème developer. Choose the volume of créme developer according to the desired bleaching effect. Combine the powder and developer in a
non-metallic bowl. Mix slowly to obtain a creamy consistency.
JUUCE LOVE CONDITIONING COLOUR TREATMENT will enhance and
revitalise existing colour and promote amazing condition and shine.
APPLICATION Using a brush, apply the mixture where bleaching is desired. Avoid applying on the scalp. Allow mixture to remain on the hair
for up to 50 minutes, according to the desired level of bleaching. While processing continue to check the level of bleaching. Once the desired
effect is achieved, rinse hair with warm water and apply shampoo and conditioner.
RE – PIGEMENTATION OF LIGHTENED HAIR
We recommend regimenting the hair with JUUCE Love Colour
Conditioners
MIXING RATIO
Level
6-7
5
1-4
Formula for Fashion Result
10g Copper + 100g Water
5g Copper + 5g Red + 100g Water
10g Red + 100g Water
Level
6-7
5
1-4
Formula for a Natural Result
10g Carmel Brown + 2g Copper +100g Water
1g Red + 2g Copper +3g Chocolate Brown + 100g Water
1g Red + 2g Copper +6g Chocolate Brown + 100g Water
Apply the target shade to the hair using Evolve and 10vol Pure Crème
Developer.
Process the colour for the required development time of 30 – 45 minutes
REMOVAL
Emulsify hair by adding warm water and rinse thoroughly.
Shampoo hair with Pure Colour Angle Bath, rinse well.
Towel dry hair, apply Pure Colour Angel Rinse, and rinse well.
Style using pure styling
APPLICATION
Mix the formula in a bowl and apply to the hair using one of the
following methods – a spray bottle, a sponge tint brush and bowl.
Apply evenly to the areas that are required.
Massage or comb the product evenly through the hair.
Dry into the hair until approximately 70 – 80% dry.
EVOKE
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DEVELOPMENT TIME
Evolve colours 30 – 45 minutes
Toning – minimum 5 minutes
It is recommended that only Pure Activators are used with Pure Evoke Tone on Tone as this will guarantee
optimum results.
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APPLICATION
Always apply to clean dry hair. Toners may be applied to clean damp hair.
Regrowth application Apply to root area, begin development time
after application.
Apply to mid lengths and ends for 5-10 minutes to refresh if needed.
PURE Evoke can also be used to colour balance the ends of the hair.
Virgin head application Apply colour 2cm away from the scalp through
to the mid lengths and ends. Develop for 20 minutes.
Mix fresh product and apply to the regrowth. Develop for 30 minutes
working the remaining product through to the ends.
Pure Evoke Activators come in 2 strengths and are infused with Argan Oil to add additional anti-oxidants
and provide extra protection for the hair.
.1 Gr
CREME DEVELOPER CHOICE
10 vol – To deposit and tone
20 vol – grey coverage, darkens and lightens between 1-2 levels
30 vol – lightens between 2-3 levels
40 vol – lightens between 3-4 levels
TIMING 30 – 45 minutes
ACTIVATORS
PURE EVOKE is an ammonia free hair colour and is a deposit only activated tone on tone colour.
Pure Evoke will add depth and tone in the hair and will not lift natural or artificial pigment from the hair.
MIXING RATIO
1 part colour + 2 parts Pure Activator
PURE ACTIVATORS
Activator 1 can be used for toning lightened hair and creating soft tones on natural hair.
Activator 2 can be used for grey coverage (up to 75% coverage) and creates more intense tonal results.
APPLICATION
Always apply EVOKE on shampooed, towel dried hair.
FIRST APPLICATION – apply evenly from roots to the ends.
ON-GOING APPLICATION – apply to root area first then colour balance mid lengths for the final 5 minutes or as required.
DEVELOPMENT TIME
Minimum development: 5 minutes – perfect for toning and refreshing of minimal colour fade.
Maximum development: 20- 30 minutes – maximum grey coverage and intense colour reflect.
CLEAR GLOSS
Clear must be intermixed with any Evoke shades.
Clear can be added to dilute the depth or decrease the intensity of the tone used.
The more clear that is used the lighter and less intense the colour will be.
Guidelines for using clear
1 level lighter
10g clear + 50g Evoke colour
2 levels lighter
20g clear + 50g Evoke colour
3 levels lighter
30g clear + 50g Evoke colour
REMOVAL Rinse the bleach from the hair. Shampoo and condition with the desired shampoo and conditioner specific to the hairs needs. Style as desired.
JUUCE ELIMINATE
Juuce eliminate is a colour remover which corrects permanent hair colour by gently entering the hair shaft and safely
eliminating the links that hold together the artificial colour molecules. These molecules are simply rinsed away in
step 2 by shampooing the hair; leaving it in good conditioned.
DO NOT USE ON HAIR PREVIOUSLY COLOURED WITH HENNA OR METALLIC SALTS AND DYES.
DIRECTIONS FOR USE
1. Apply to clean, dry hair.
2. Mix equal amounts of FLUID 1 and 2 in a plastic (non metallic) bowl. Wear rubber or plastic gloves.
Apply the product quickly and evenly to the areas of hair that contain the unwanted colour. Ensure complete coverage of the unwanted hair
colour. Apply the mixture as soon as it is mixed as its performance decreases with time.
3. Gently cover with a plastic cap and let develop for 20 minutes. Carry out a strand test every 5 minutes. (if product is causing irritation or
severe itchiness remove immediately and do not continue use).
4. Once development time is complete, rinse hair thoroughly for 3-5 minutes and shampoo twice. If colour is not completely removed,
repeat steps 1 & 2 (on damp towel dried hair).
DO NOT REPEAT STEPS 1 and 2 MORE THAN 3 TIMES DUE TO AN INCREASE IN THE SCALPS SENSITIVITY.
5. As soon as the desired level of colour removal has been achieved, apply a leave in conditioner. Dry the hair using hair drier set at warm (be
careful not to irritate or over stimulate the scalp).
If you are applying a colour always select a colour which is 1 to 2 SHADES LIGHTER than the desired target shade.
CRÉME DEVELOPERS
Pure Créme Developers come in 4 strengths, 10vol(3%), 20vol(6%), 30vol(9%), 40vol(12%).
DIRECTIONS Pure Crème Developers are perfectly balanced to be mixed with all Pure Extreme
colour, Evolve colour and with Pure Bleach. Mix according to manufacturers instructions.
EXTREME LIFT & DEPOSIT COLOUR
EXTREME
EVOLVE
PERMANENT COLOUR
Pure extreme is a lift and deposit colour with intense reflects designed for creating the ultimate colour
to lift both virgin and artificially coloured hair. Pure extreme conditions as it colours.
MIXING Mixing Ratios are 1:1.5 (e.g. 20g colour cream + 30g Crème Developer)
Mix thoroughly to obtain a creamy consistency and apply on dry hair.
Wear suitable gloves.
Mix Pure Extreme in a non-metallic bowl with the chosen developer strength.
(See the table below to choose the correct developer).
APPLICATION Apply Pure Extreme to clean dry hair using gloves. It can be used for partial colouring
or for highligting techniques.
DEVELOPMENT TIME 30 minutes without heat and 15 minutes with a heating source.
REMOVAL OF COLOUR 1. Rinse the hair thoroughly until most of the pigment has been cleansed from
the hair. 2. Shampoo the hair and and apply the conditioner specific to the hairs needs. 3. Style as normal.
* Extreme should not be used as an on-scalp application.
** The chart below should be used as a guide only. Results may vary depending on the condition and
the amount of colour applications in the hair.
NOTE it is not advisable to use clear in the mixture when covering white hair.
WARM MIX TONES
Warm Mix Tones can be mixed with Evoke to intensify the target colour.
They should not be used alone.
Up to half the amount can be added to the colour mixture
Guideline for using Mix tone
NON-PROCESSED HAIR
NATURAL HAIR COLOUR
(NOT TINTED)
PURE EXTREME
LIFT & DEPOSIT
PROCESSED HAIR
DARK TINTED HAIR
LIGHT TINTED HAIR
Ideal
Base
Peroxide
Strength
Ideal
Base
Peroxide
Strength
Ideal
Base
Peroxide
Strength
Ideal
Base
Peroxide
Strength
RED
level 4 - 5
30vol - 40vol
level 5 - 6
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
Soft reflect enhancement
Mix 5g Mix tone + 25g Evoke + 60g Pure Activator
MAGENTA
level 4 - 5
30vol - 40vol
level 5 - 6
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
Strong reflect enchantment
Mix 5g Mix tone + 10g Evoke + 30g Pure Activator
PURPLE
level 6
30vol - 40vol
level 6 - 7
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
Intense reflect enchantment
Mix 5g Mix tone + 5g Evoke + 20g Pure Activator
COPPER
level 5 - 6
30vol - 40vol
level 6
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
CAPPUCCINO
level 5 - 6
30vol - 40vol
level 6
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
level 6
30vol - 40vol
level 6 - 7
40vol
level 7 - 8
30vol
level 8 - 10
20vol - 30vol
REMOVAL
Add warm water, emulsify and rinse thoroughly.
Shampoo the hair with Pure Colour Angel Shampoo
Condition the hair with Pure Colour Angel Rinse.
Style using the Pure styling range.
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For MSDS information please visit our website www.hairjamm.com
AUSTRALIA
Hairjamm ph +61 7 3267 5511 fax +61 7 3267 5599 email [email protected]
NEW ZEALAND Boutique Hair & Beauty Ltd ph 0800 252 530 email [email protected]
www.hairjamm.com