Major Academic Plan (MAP)
Associate in Arts
BAB in Marketing
(93-95 credits)
Department of Management
College of Business and Public Administration
Why study marketing?
The marketing department of a firm plays a pivotal role
assisting management in adapting decisions and strategies
to an ever-changing society. Eastern’s marketing
curriculum includes market research, product planning,
pricing decisions, advertising, sales promotion, and sales
management.
Career Opportunities
The marketing program opens dynamic career possibilities
in a broad spectrum of industries and services. Professional
marketers are the link between a company and its
customers.
Business Program Advisors
Von Astudillo – Cheney Campus
Senior Academic Advisor (CBPA/CHSPH)
307 Monroe Hall, Cheney, WA 99004
509-359-4709
Lane Hopkins – Spokane Campus
Academic Advisor (CBPA/CHSPH)
668 N. Riverpoint Blvd, SEWC 101E
Spokane, WA 99202
509-828-1392
509.359.7033
Department Chair
Dean Kiefer
363 Phase 1 Classroom
Bldg
Riverpoint Campus,
Spokane
509.828-1206
[email protected]
Department Assistant
362 Phase 1 Classroom
Bldg
Riverpoint Campus,
Spokane
509.828.1260
Sample Careers
Sales Force Manager
Market Research Analyst
Promotions Manager
AA-DTA Degree Requirements with Suggested Classes that Fulfill
EWU Prerequisites/Requirements
EDMONDS COURSES
COMMUNICATION SKILLS (10 credits)
ENGL& 101 English Composition I (5)
E.W.U. COURSE EQUIVALENT
ENGL 101 College Composition:
Exposition and Argumentation (5)
ENGL& 102 Composition II (5)
ENGL 201 College Composition: Analysis,
Research and Documentation (5)
HUMAN RELATIONS & PROFESSIONAL DEVELOPMENT SKILLS (3 credits)
Consult your advisor for course options.
QUANTITATIVE ANALYSIS/SYMBOLIC REASONING SKILLS (5 credits)
MATH& 142 Precalculus II (5) or
MATH 142 Precalculus II or
MATH 140 Business Precalculus (5) or
MATH 200 Finite Math (5) or
MATH& 151 Calculus I (5)
MATH 161 Calculus I (5)
HUMANITIES (15 credits)
Consult your advisor for course options.
NATURAL SCIENCES & MATHEMATICS (15 credits)
Consult your advisor for course options.
SOCIAL SCIENCES (15 credits)
ECON& 201 Microeconomics (5)
ECON 200 Intro to Microeconomics (5)
SPECIFIED ELECTIVES (15 credits)
ACCT& 201 Principles of Accounting I (5) ACCT 251 Principles of Financial
and ACCT& 202 Principles of
Accounting (5)
Accounting II (5)
ACCT& 203 Principles of Accounting III
ACCT 252 Principles of Management
(5)
Accounting (4)
GENERAL ELECTIVES (12 credits)
ECON& 202 Macroeconomics (5)
ECON 201 Intro to Macroeconomics (5)
The courses listed below transfer to satisfy EWU Graduation Requirements
and can be taken before or during the major program
Cultural Diversity (one course)
International Studies (one course)
o ANTH& 210 Indians of North America (5)
o POLS& 203 International Relations (5)
o COMM 101 Intercultural Communication (5)
o HIST 246 Modern East Asian History (5)
o SOC 115 The Sociology of Gender (5)
o HUM 202 Studies in Culture (5)
o DIVST 125 Race and Ethnic Relations (5)
o HUM 210 Francophone Cultures (5)
o ENGL 160 Women’s Writing in the Modern Era (5)
o DIVST 150 Global Economic Development (5)
o SOC 125 Race and Ethic Relations (5)
o FRCH 210 Francophone Cultures (5)
o SOC& 201 Social Problems (5)
o SOC 118 Intro to Global Studies (5)
o DIVST 100 Intro to Diversity Studies (5)
o MGMT 221 International Market Operations (5)
o DIVST 200 Intro to Women’s Studies (5)
o DIVST 115 The Sociology of Gender (5)
o DIVST 117 African-American History to 1865 (5)
o DIVST 118 African-American History from 1865-1945
o DIVST 119 African-American History from 1945 (5)
o WOMEN 200 Intro to Women’s Studies (5)