There are three main reasons
authors write. Round robin
these reasons.
Authors may write to….
Persuade
Inform or
Entertain
When authors persuade you,
they are trying to get you to do
something. What are some
things an author may try to get
you to do?
Authors may persuade you
to….
Buy something (commercials)
Believe something
Vote one way
There are 7 different techniques
an author may use to persuade
you to do something. These are
called “Tools of Persuasion.”
Name Calling
Points out
the negative
so another
product
seems better
 Says “Other Mascaras
Fall Short” tells readers
to try Maybelline.
Endorsement
Using
celebrities
or experts to
help
influence
your
decision
Uses Julian Hough to promote proactive.
Repetition
Repeats the information so
you can remember it
 Head on! Apply directly to forehead. Head on! Apply
directly to forehead. Head on!
 This one has a subway picture on it at school.
Subways commercials repeat “5, 5 , 5 dollar foot
longs!”
http://www.soundboard.com/sb/5_Dollar_Foot_long.
aspx
Air and Rebut the Other Side’s
Point of View
Tells the other side’s point of
view and why it is wrong
 I believe kids should study everyday. My opponent says kids
should spend all day watching television and playing video
games. If kids don't study, how will they ever learn?
 Progressive tells the other’s prices, and then tells you why to
go with them.
Association
Presenting a positive image or
idea to try and make you feel the
same way about something else.
 We want students to grow up to be thin, happy, and healthy.
Candy machines are not good.
 Gatorade has a lot of vitamins and minerals.
Stereotype
Uses unfair images of a group to
make a point
 All straight A students are nerds.
 Girls like to play with dolls is a stereotype.
Bandwagon
Suggests that mostly everyone
else is doing it
 Everyone is wearing “Shape-ups” so you should buy them.
 Buy me a cell phone, Mom. Everyone else in the 5th grade has
one.
Name that Tool of Persuasion
Read each clue. Decide which
tool of persuasion is used and
why. Discuss your answer with
your shoulder partner.
Name that Tool of Persuasion
WHO? MIKE JONES WHO?
MIKE JONES
Repetition
Name that Tool of Persuasion
AT PROGRESSIVE, WE SHOW
THE OTHER COMPANY'S
POLICY, THEN OURS. WE
WANT TO BE SURE YOU GET
THE BEST IDEA.
Air and Rebut
Name that Tool of Persuasion
DRINK MILK! (CELEBRITIES
HAVE MILK ON THEIR FACE
AFTER DRINKING MILK)
Endorsement
Name that Tool of Persuasion
ALL BOYS WILL LOVE THE
PLAYSTATION 3. BUY ONE FOR
YOUR SON TODAY!
Stereotype
Name that Tool of Persuasion
THESE DO-IT-YOURSELF HAIR
HI-LIGHTS ARE AS EASY AS
PIE.
Association
Name that Tool of Persuasion
ALL OF YOUR FRIENDS HAVE
THE NEW RAZOR PHONE!
WHAT ARE YOU WAITING
FOR?
Bandwagon
Name that Tool of Persuasion
BABY PHAT MAKES YOU
LOOK FAT. BUY APPLE
BOTTOMS INSTEAD.
Air and Rebut
Your Turn! Write down
each tool of persuasion.
MICHEAL JORDAN
DRINKS GATORADE AND
IT WILL HELP IMPROVE
YOUR JUMPSHOT!
BUT M-O-M!!
EVERYBODY ELSE'S
PARENTS BUY THEIR
KIDS THOSE NIKE
SHOES. YOU SHOULD
BUY ME SOME, TOO!
SMOOTHIE JOE'S
PEANUT BUTTER
CONTAINS ADDED FAT.
BUY PEANUTTIER
PEANUT BUTTER
INSTEAD!
JOE ROBBINS IS ONE OF
THOSE SPOILED RICH
KIDS FROM KNOB HILL,
SO YOU KNOW HE
MUST GET EVERYTHING
HE WANTS!
WHO CAN YOU TRUST? BILL
ADAMS, BECAUSE HE CAN GET
THE JOB DONE! WHY CAN YOU
TRUST BILL ADAMS? BECAUSE
BILL ADAMS CAN GET THE JOB
DONE!