4th INTERNATIONAL
CONFERENCE ON
TOURISM MANAGEMENT AND
TOURISM RELATED ISSUES
Chairpersons:
Dimitrios Buhalis, Bournemouth University, Dorset, UK
Marcello M. Mariani, University of Bologna, Italy
Rome, Italy - 18-19 September 2014
PROGRAMME
Hosted by
ENIT - Agenzia Nazionale del Turismo
Via Marghera, 2
00185 Rome, Italy
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PROGRAM
THURSDAY, 18 SEPTEMBER 2014
08:30 – 09:00 Registration
09:00 – 09:15 Welcome and Institutional Introduction [ROOM: Sala ITALIA]
Dimitrios Buhalis – Conference Chair
Marcello M. Mariani – Conference Chair
Andrea Babbi – General Manager of the Italian National Tourism
Organization “Ente Nazionale Italiano del Turismo” (ENIT)
Massimo Bergami – Member of the advisory group for the design of the first
Strategic Plan for Tourism in Italy (TurismoItalia2020)
9:15 – 10:45 Plenary Session:
Keynote speech
Dimitrios Buhalis – Bournemouth University, Dorset, UK
Presentation of the book “Tourism Management, Marketing and
Development: the Importance of Networks and ICTs”, New York:
Palgrave” (Eds. Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C.)
Marcello M. Mariani – University of Bologna
Dimitrios Buhalis – Bournemouth University, Dorset, UK
Christian Longhi,GREDEG CNRS, Université de Nice, Sophia
Antipolis, France
Moderators of the roundtable:
Marcello M. Mariani – University of Bologna; Franck Sosthè Université
de Nice, Sophia Antipolis, France
10:45 – 11:15 Coffee Break
11:15 – 12:45 Parallel Sessions
Session 1: “Tourism product, systems and networks”
(Session Chair: Marcello M. Mariani) [ROOM: Sala ITALIA]
RATIONAL OR NOT – INCENTIVES OF ENTERING COOPERATION IN A TOURIST REGION
CZERNEK KATARZYNA, (UNIVERSITY OF ECONOMICS IN KATOWICE - POLAND) - PAWEL MARSZALEK
WOJCIECH CZAKON
THE RELEVANCE OF PUBLIC-PRIVATE PARTNERSHIPS IN STAGING TOURIST EXPERIENCES:
THE CASE OF THE PINK NIGHT
MARIANI MARCELLO M., (UNIVERSITY OF BOLOGNA - ITALY) -
TOURISM STAKEHOLDERS NETWORKS AND PUBLIC-PRIVATE PARTNERSHIP IN EMERGING
DESTINATIONS OF RUSSIA: TOMSK’S CASE
GONCHAROVA NATALIA, (TOMSK POLYTECHNIC UNIVERSITY - RUSSIA) - KIRIYANOVA LILIYA – HENRIK
HALKIER
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Session 2: “Destination Management and Marketing”
(Session Chair: Malla Paajanen) [ROOM: Sala del Consiglio]
THE INFLUENCE OF A FILM ON DESTINATION IMAGE. THE CASE OF THE CITY OF ROME
GIRALDI ANGELO, (ROME "LA SAPIENZA" UNIVERSITY - ITALY) - LUDOVICA CESAREO
CHALLENGES IN DESTINATION BRANDING: A CROSS-CASE STUDY OF THREE ITALIAN TOURIST
DESTINATIONS
GIOVANARDI MASSIMO, (STOCKHOLM UNIVERSITY - SWEDEN) - PATRICK L'ESPOIR DECOSTA, ANDREA
LUCARELLI
ACCORDING TO THE TOURISTIC BUSINESS ENTERPRISES THE REFLECTIONS OF THE 2011 GLOBAL
ECONOMIC CRISIS: THE CASE OF FAIRY CHIMNEYS AREA IN TÜRKIYE
GÜNAY AKTAŞ SEMRA, (ANADOLU UNIVERSITY - TURKEY) - DR. ALI YILMAZ
12:45 – 14:00 Lunch [ROOM: Premises of ENIT]
14:00 – 16:00 Parallel Sessions
Session 1: “ICT and Tourism”
(Session Chair: Dimitrios Buhalis) [ROOM: Sala ITALIA]
HOW RUSSIAN TRAVELLERS USE SOCIAL MEDIA AND OTHER INTERNET RESOURCES TO MAKE
HOTEL-CHOICE DECISIONS
KAZAKOV SERGEY, (HIGHER SCHOOL OF ECONOMICS - RUSSIA) -
E-REPUTATION AND THE REVOLUTION OF WEB 3.0: AN APPLICATION TO THE HOTEL INDUSTRY
SOSTHE FRANCK, (UNIVERSITY OF NICE-SOPHIA ANTIPOLIS - FRANCE) - CHÉRIFA EL JAZOULI
TRAVEL SEARCH ENGINES AND DISTRIBUTION CHANNEL RELATIONSHIPS: TRENDS AND EMERGING
ISSUES
ROSATI MASSIMO, (UNIVERSITY OF FLORENCE - ITALY) - RUNFOLA, ANDREA
Session 2: “Social Responsibility and Sustainable Development in the tourism sector”
(Session Chair: Francesco Barbini) [ROOM: Sala del Consiglio]
SUSTAINABILITY IN THE ACCOMMODATION FACILITIES’ SUPPLY CHAIN ON THE NORTH COAST OF
THE STATE OF SÃO PAULO
BRANDÃO CRISTIANE, (FUNDAÇÃO GETULIO VARGAS - EAESP - BRAZIL) - JOÃO, CRISTINA M.BARBIERI,
JOSÉ CARLOS
GREEN PRACTICES IN THE FOOD SERVICE INDUSTRY AT MANIPAL – A STUDY
P RAJSHEKHAR, (SIKKIM MANIPAL UNIVERSITY - INDIA) -
MEASURING THE SUSTAINABILITY PERFORMANCE OF THE TOURISM NETWORK
FRANZONI SIMONA, (UNIVERSITY OF BRESCIA - ITALY) -
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16:00 – 16:30 Coffee break
16:30 – 18:00 Parallel Sessions
Session 1: “Tourist behaviour, host-guest balance and emerging forms of tourism”
(Session Chair: Malgorzata Ogonowska) [ROOM: Sala ITALIA]
THE ROLE OF THE DEMOGRAPHIC CHARACTERISTICS ON THE PERCEPTION OF SUSTAINABLE
TOURISM, A CASE OF BÜYÜKKONUK, NORTH CYPRUS
SUCUOĞLU ESEN, (NEAR EAST UNIVERSITY NORTH CYPRUS - TURKEY) - MENEMENCI BAHCELERLI,
NESRIN
RESIDENTS-TOURISTS-SERVICE PROVIDERS’ INTERACTIONS IN A COMPETITIVE FRAMEWORK
OGONOWSKA MALGORZATA, (UNIVERSITY OF NICE-SOPHIA ANTIPOLIS - FRANCE) - DOMINIQUE TORRE
Session 2: “Cultural Heritage and Tourism”
(Session Chair: Francesco Barbini) [ROOM: Sala del Consiglio]
"HERITAGE MANAGEMENT PLANNING, STAKEHOLDERS AND LEGAL PROBLEMATIC,THE CASE OF THE
ARCHEOLOGICAL SITE OF JARASH IN JORDAN
ABABNEH ABDELKADER, (YARMOUK UNIVERSITY - JORDAN) -
TRANSNATIONAL COOPERATION AND INTANGIBLE CULTURAL HERITAGE MANAGEMENT OF ROMAN
LIMES ARCHAEOLOGICAL SITES IN THE LOWER DANUBE REGION
BARBINI FRANCESCO MARIA, (UNIVERSITY OF BOLOGNA - ITALY) - ALESSIA MARIOTTI, MANUELA
PRESUTTI
THE COMPARATIVE ADVANTAGE OF DESTINATION COUNTRIES: THE IMPACT OF UNESCO WORLD
HERITAGE SITES ON INTERNATIONAL TOURISM FLOWS
MARIANI MARCELLO M., (UNIVERSITY OF BOLOGNA - ITALY) - MATTEO MURA
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FRIDAY, 19 SEPTEMBER 2014
09:15 – 10:45 Parallel Sessions
Session 1: “ICTs & Tourism”
(Session Chair: Jan Mattsson) [ROOM: Sala ITALIA]
TOURISM INNOVATION: MEMORY RETRIEVAL AS A USER-BASED INFORMATION SOURCE
MATTSSON JAN, (ROSKILDE UNIVERSITY - DENMARK) - STUART BARNES - FLEMMING SØRENSEN
NOVEL APPLICATIONS TECHNOLOGY & TRENDS IN HOSPITALITY MANAGEMENT TUTELAGE
SHEDBALKAR RAHUL, (WELCOMGROUP GRADUATE SCHOO OF HOTEL - INDIA) - KEITH SHIRLVIN NIGLI &
AJITH KUMAR S.J.
WEB REPUTATION MONITORING AND MANAGEMENT IN HOTEL INDUSTRY. FIRST EMPIRICAL
EVIDENCES FROM ITALIAN HOTELS
SUPINO ENRICO, (UNIVERSITY OF BOLOGNA - ITALY) - SELENA AURELI
Session 2: “Hotel & Hospitality management”
(Session Chair: Martin Falk) [ROOM: Sala del Consiglio]
ANALYSIS OF REVENUE MANAGEMENT IMPLEMENTATION IN THE JAPANESE HOTEL INDUSTRIES
BASED ON THE RESULTS OF QUESTIONNAIRE SURVEY
UETAKE TOMOFUMI, (SENSHU UNIVERSITY - JAPAN) - AKIMICHI AOKI
OUTPUT GROWTH AND PRICES OF ESTABLISHMENTS IN THE SWEDISH HOTEL INDUSTRY
FALK MARTIN, (WIFO - AUSTRIAN INSTITUTE OF ECONOMIC RESEARCH - AUSTRIA) - EVA HAGSTEN
'I LOVE A GOOD AUDIT'. A CASE STUDY OF THE IMPACT OF PERFORMANCE MEASUREMENT ON
HOTEL PERFORMANCE
MURRAY PHILIP, (CORK INSTITUTE OF TECHNOLOGY - IRELAND) - VLATKA SKOKIC - ANDREW LOCKWOOD
10:45 – 11:15 Coffee break
11:15 – 12:15 Parallel Sessions
Session 1: “ICTs & Tourism”
(Session Chair: Christian Longhi) [ROOM: Sala ITALIA]
FAMILY LIFECYCLE IMPACT ON CUSTOMER SATISFACTION OF MOSCOW 5* HOTELS ASSESSMENT IN
SOCIAL NETWORKS (THE CASE OF BOOKING.COM)
RYSINA TATIANA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS - RUSSIA) -
MOBIQUITY AND THE LONG TAIL I TOURISM: CHALLENGES AND OPPORTUNITIES FOR THE
DESTINATIONS.
LONGHI CHRISTIAN, (CNRS - NATIONAL CENTRE FOR SCIENTIFIC RESEARCH - FRANCE) - SYLVIE
ROCHHIA
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Session 2: “Tourism product, systems and networks”
(Session Chair: Katarzyna Czernek) [ROOM: Sala del Consiglio]
TOURISM ATTRACTIVENESS: INTERVAL BASED COMPOSITE INDICATORS
GESUELE BENEDETTA, (PARTHENOPE UNIVERSITY OF NAPLES - ITALY) - CARLO DRAGO
REDUCING SEASONALITY IN TOURISM CONSIDERING JOINT PURCHASING
OHKITA KENICHI, (KAGAWA UNIVERSITY - JAPAN) - KAZUMITSU MINAMIKAWA
12:15 – 13:45 Lunch
13:45 – 14:45 Parallel Sessions
Session 1: “Destination Management and Marketing”
(Session Chair: Valery Gordin) [ROOM: Sala ITALIA]
THE ROLE OF HOTELS IN CREATION AND PROMOTION OF DESTINATION GASTRONOMIC BRAND
TRABSKAYA JULIA, (HIGHER SCHOOL OF ECONOMICS - SAINT-PETERSBURG CAMPUS - RUSSIA) - GORDIN
V., CHERNOVA E., CHICHERINA E.
ASSESSMENT OF TOURISM DESTINATIONS ATTRACTIVENESS IN SPAIN: A CONTENT-ANALYSIS OF
RUSSIAN INTERNET RESOURCES
POLKANOVA NATALIA, (HIGHER SCHOOL OF ECONOMICS - RUSSIA) -
Session 2: “Hotel and Hospitality Management”
(Session Chair: Roberts Hanno) [ROOM: Sala del Consiglio]
REVENUE MANAGEMENT PRACTICES WHICH IMPROVE FINANCIAL MEASURES IN PEAK AND OFF
SEASON
AOKI AKIMICHI, (SENSHU UNIVERSITY - JAPAN) - TOMOFUMI UETAKE
REVENUE MANAGEMENT AS A STRATEGIC CHOICE FOR SME HOTELS: EXPERIENCES FROM CHIANG
MAI, THAILAND
ROBERTS HANNO, (BI NORWEGIAN BUSINESS SCHOOL - NORWAY) - JOHN HUMMEL - VANLAPA
WONGCHAN KOMGRIT WONGNANG - WARUTH KAOSOL - CHANVIT JATUPRAYOON
14:45 – 15:15 Coffee break
15:15 – 16:15 Parallel Sessions
Session 1: “Hotel and Hospitality Management”
(Session Chair: Irina Borovskaia) [ROOM: Sala del Consiglio]
MEETING SPECIAL DEMANDS: HOSTELS’ NICHE IN ST. PETERSBURG
BOROVSKAIA IRINA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS - RUSSIA) ARINA NEKRASOVA, VALERY GORDIN
THE CRITICAL RULES OF RISK AND COST OF SERVICE PRODUCTION IN PRICING ADVANCED
REFUNDABLE AND NON –REFUNDABLE HOTEL VACATION
HEIMAN AMIR, (HEBREW UNIVERSITY OF JERUSALEM - ISRAEL) - LUTZ HILDEBRANDT - ALIZA FLEISCHER
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Session 2: “Tourism and Hospitality”
(Session Chair: Massimo Giovanardi) [ROOM: Sala del Consiglio]
THE ARAB SPRING RESHAPES THE TOURISM AND HOSPITALITY INDUSTRY IN THE MIDDLE EAST
ALBAKRI ANAS, (QATAR UNIVERSITY - QATAR) -
VALUES CONGRUENCE AND EMPLOYEE ENGAGEMENT IN A TOURIST FIRM
PREDVODITELEVA MARINA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS RUSSIA) - VERONIKA KABALINA, KIRA RESHETNIKOVA
16:30 – 17:00 Conclusions and wrap-up session [ROOM: Sala ITALIA]
Conference Chairs & Selected Session Chairs
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