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Book Synopsis
For courses in Sports
Marketing.Help students
understand the business of
sports through a
practitioner’s
perspective.Written from the
perspective of those who’ve
been actively involved in the
sports business, Sports
Marketing addresses business
and marketing issues
pertinent to sports as
observed by the practitioners
and scholars themselves.
Through its extensive
presentation of current
information, this text also
helps encourage students to
get actively involved and
engaged in the process of
sports entertainment.
Features: Present information
from the field: A
practitioner’s approach. Most
sports marketing texts are
crafted using a marketing
principles template. The
organization and chapter
themes of these texts are
often too similar to Principles
of Marketing texts. Sports
Marketing strives to depart
from that practice by
focusing on important
conceptual, strategic, and
actionable areas of the sports
marketing function.
Practitioner contributions
come from the author team,
and a high caliber roster of
successful sports executives
from media, marketing, and
other areas of sports business.
Industry experts highlights.
Each chapter features an
industry expert. Each expert
was selected based on his or
her knowledge and provided
input on chapter content. The
Insider Expert feature that
appears early in each chapter
gives biographical
Book details
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Author : Michael
Fetchko
Pages : 416 pages
Publisher : Routledge
2012-08-02
Language : English
ISBN-10 : 0132135469
ISBN-13 :
9780132135467
information on the chapter’s
industry contributor. Sports
examples. Throughout the
book, concepts are reinforced
with examples of practices
and events from the sports
industry. A variety of sports,
properties, and companies are
used as examples to bring to
life definitions and concepts
presented. Put students’
analytical skills into play:
Critical thinking exercises,
which are found throughout
this text, require students to
consider various situations
faced by the sports marketers
and sports executives. The
end-of-chapter sports
marketing cases put students
in the role of decision maker,
enabling students to apply
knowledge and key concepts
to business situations faced
by actual sports brands.
Expert insights. Each chapter
concludes with Insider
Insights, a question-andanswer feature with the
chapter’s industry
contributor. In this feature,
experts share examples of
best practices from their
experiences and opinions
about trends in sports
marketing. Preview the
chapter’s game plan: Lead-in
vignettes. Each chapter
begins with a vignette related
to sports marketing and the
content of the chapter. The
vignette describes a practice
or occurrence that illustrates
a topic appearing in the
chapter, setting the stage for
more in-depth coverage in
the chapter. Get students
ready for the big leagues:
Career planning. Many
students take a sports
marketing course because
they have a serious interest in
pursuing a career in sports
business. In order to help
students plan for their future
careers, the final chapter
contains:-Information about
different career opportunities
in sports marketing.-Steps
students can take to position
themselves as job
candidates.-Advice on career
planning and management
from a panel of the book’s
industry experts.