AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
AKAMAI INDUSTRY BROCHURE
AKAMAI “10For10”
THE AKAMAI SERVICE CONSULTING PACKAGE “10FOR10”
IMPROVES YOUR WEB PERFORMANCE METRIC(S) BY AT LEAST 10%!
AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
Whether delivering web applications from behind the firewall, hosting in
the cloud, or using a hybrid model, the Web remains an integral part of an
application delivery strategy. Global delivery of web applications can provide
users with essential business capabilities, and poor web performance can
quickly sour users web experience.
Amazon suffered an 1% loss in sales
per 100 ms of latency.
Walmart experienced an increase in conversion rates of
up to 2% for every second of performance improvement.
A core component of the web user experience is Performance. When considering how online experience
influences behavior, users inherently know that fast is better than slow.
•
In 2009 Akamai commissioned Forrester Research to ask
consumers how fast they expect a website to load on their
PC. 47 percent said 2 seconds or less.
•
In 2011 Equation Research asked the same question, but of
smartphone users: how fast do you expect a website to load
on your smartphone? 34 percent said 2 seconds or less.
•
In 2012 the same question was posed to tablet users. The
69%
34%
47%
result: close to 70 percent of end-users expect websites
2012
2011
2009
TABLET
SMARTPHONE
PC
to load in 2 seconds or less.
Percentage of end-users which expect
a website to load in 2 seconds or less
AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
That’s the majority and that’s fast. End-users expect quick, high quality web experiences across all devices.
If you look at those survey results two things become clear:
Abandonment Rate
30
First, end-users don’t care about the underlying
technological challenges required to deliver fast,
Across 200+ Sites/177+ Million Page Views
over 1 week/All Browsers
quality experiences. They just want sites to work
and be quick.
•
25
Percentage Abandonment Rate
•
Second, end-user expectations keep getting
higher. Just as every time Apple releases a new
smartphone, it has to be faster, thinner, and
20
generally better in every way, web experience
expectations are no exception. End-users expect
15
Web applications to keep getting faster, richer,
and more engaging.
10
5
0
0
1
2 3
4
5
6
7
8 9 10 11 12 13 14 15
Page Load Time in Seconds
Web Performance Metrics
Akamai’s Performance Optimization package “10For10” will help you to bridge this challenge by helping you to
increase some of your most critical Web Performance metrics:
•
Page Download time, defined by the window.onload event, per W3C definition
•
SpeedIndex, a visual measure of the time it takes to paint the area above the fold, per Webpagetest.org
definition
•
Origin request offload, as defined by the percentage of requests for the (html) base page and all of the
embedded resources reaching the origin, divided by these requests connecting to Akamai
•
Page weight, defined as the total number of bytes received by the client when the (html) base page and
all the embedded resources are loaded
AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
The Promise
AKAMAI SERVICE
CONSULTING
ASSESSMENT
Akamai “10For10” guarantees to improve your most critical web performance metrics.
“10For10” represents the minimum percentage improvement of your most critical
Web Performance metrics.
If we are not able to achieve this you will get your money back.
How does it work:
Let’s assume these are your current web performance metrics:
80%
(Hits)
5K
2.5K
(KB)
10 sec
Page
Download
time
Speed
Index
Page
Weight
Offload
Hits
Each of these metrics will be defined to be 100% at the start of the Akamai Optimization “10For10”:
10 sec
5K
2.5K
80%
100%
100%
100%
100%
Page
Download
time
Speed
Index
Page
Weight
Offload
Hits
(KB)
(Hits)
AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
During the Akamai “10For10” assessment we will work together with you on getting those values improved.
It also could be Speed Index in case that is your
We will focus on one metric like Page Download Time:
primary focus
10% Reduction
10% Reduction
10 sec
9 sec
5K
90%
100%
100%
Page
Download
time
Speed
Index
Page
Weight
2.5K
(KB)
10 sec
5K
4.5K
2.5K
80%
100%
100%
90%
100%
100%
Offload
Hits
Page
Download
time
Speed
Index
Page
Weight
Offload
Hits
80%
(Hits)
OR
(KB)
(Hits)
Sometimes this will also affect other metrics in a positive way:
10 sec
10% Reduction
20% Reduction
5K
4.5K
2.5K
(KB)
80%
(Hits)
2K
(KB)
100%
90%
80%
100%
Page
Download
time
Speed
Index
Page
Weight
Offload
Hits
NOTE: Which of the metrics can be improved depends always on the specific web application.
We guarantee an improvement of 10% of at least one of the mentioned core Web Performance metrics.
If we don’t achieve the 10% you get your money back!
AKAMAI “10For10”
AKAMAI INDUSTRY BROCHURE
About the Service Consulting Team
Akamai has 15 years experience helping customers get the most from their Internet infrastructure. The Akamai
“10For10” Assessment will be provided to you by the Akamai Service Consulting team, a group of specialized
and experienced Web Performance Consultants. They will provide you with the latest in-depth Web Performance
Technology expertise paired with strategic view and gained customer experience across all industries.
Infographics
Infographics are based on facts and figures from Forrester’s and Gomez’s research reports.
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company’s advanced web performance,
mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device,
anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit www.akamai.com or blogs.akamai.com, and
follow @Akamai on Twitter.
Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 57 offices around the world. Our services and renowned customer care are
designed to enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are
listed on www.akamai.com/locations.
©2015 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
to change without notice. Published 07/15.