Major Giving Initiative by the
United Ways in New Jersey
March 2016
• UW NJ accomplishments to date
• Our impact on the community
• The commitment of our staff and volunteers
Are we satisfied. Can we do more?
Show me the money.
Leadership and Major Giving Cumulative Growth Comparisons (% Increase since 2004)
Current Year Support
30%
Campaign
Leadership Giving
22%
Major Giving
20%
Leadership and Major Giving
20%
11%
9%
10%
5%
3%
0%
0%
0%
11%
21%
18%
11%
11%
11%
7%
7%
6%
13%
9%
10%
11%
8%
8%
6%
5%
7%
13%
4%
5%
-1%
0%
5%
1%
3%
0%
4%
0%
-1%
0%
-1%
-2%
-2%
-4%
-3%
-7%
-10%
-11%
-20%
2004
2005
2006
Source: United Way Research
2007
2008
2009
-12%
2010
-11%
2011
-12%
2012
-15%
-16%
2013
2014
It’s off the chart.
Average Gift Increases with Levels of Engagement
$20,643
$3,100
$2,600
$2,100
$1,819
$1,600
$1,373
$1,100
$745
$600
$100
$295
$360
General
Campaign
Donor
Corporate/ Small
Business
Employee
Source: United Way Research
Loyal
Contributor
Leadership
Giver
Affinity Group
Member
Tocqueville
Giver
Tocqueville givers in New Jersey
150 / 8,000
(now)
(potential)
Work together to engage more donors
and create a greater impact
+20% = $30M
(of potential)
(additional support)
Create a state-wide major giving initiative
Bring UWs together
Clarity and common objectives
Volunteer led
Engage champions
Statewide support & local flexibility
Statewide recognition
Go bigger. Go further.
Local/regional events for Major Donors and Prospects
Steak for stake(holders)
Statewide recognition dinner and book
Tocqueville exclusives
Exclusive events/benefits just for Tocquevilles
A greater impact