Chongo SD/HD Disk Recorder-Player
Product Overview and Launch Plan
Service training
March 21st , 2005
Matt Ivey
Pro AV Product Manager
Time line activity
•
Product Launch in May
– Press/Analyst tour, May 2-6
– Reseller training tour, May 8-16
– Public Announcement, May 17th
•
First major Pro AV Trade Event – Infocomm (Las Vegas) June 8th-10th
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Page N°2
What does Chongo do for the customer?
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Provides a seamless, easy to use recording and playback support for Live
Event and Staging, Corporate and Institutional uses in Pro AV
Fixed Facility installations - Networked File sharing
SD Recording
SD and HD Playback …
High Visual Quality at different Resolutions and Aspect Ratios – Matches
Seamless Switcher operation
Tape-less operation when used with NLEs, Networking, and Removable
Media
Plugs directly into A/V systems with standard Pro AV connections
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Page N°3
Chongo …What it is …
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One Input two output Media Device based on Disk Drive
Technology, - Targeted at the Medium to High end Event and
Staging market with parallel target into Corporate and
Institutional facilities.
HD or SD play out on both Player Channels
SD Recorder input – Yes, it records whilst it plays.
Over 10 hours of storage (25 Mb/s) – with Removable media
capabilities – More storage with lower bit rate Long GoP
2 Channels Analog Audio/media channel – XLRs
Gig-E network-able for sophisticated facility installs
Self Contained package – With Front Panel
Pro AV Industry standard connections – including DVI
Can be used with a Keyboard, Monitor and Mouse
Rugged - 3RU (5.25in) High, 20 inch deep – Rack mountable
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Page N°4
Special Event Workflow – No tape needed …
At Event
Edit Suite
Record
VTR
Today
NLE to Tape
for
distribution
VTR for
Playout
Doremi DDRs
Tape Xfr
Tape Xfr
Baseband
• Have to load Baseband
FCP, Adobe, NewsEdit…
• Re-trim Clips for Play
• Need VTR
Industry
Trend
Edit Suite
USB Disk
Drive
At Event
Chongo
No VTR
File Transfer
• DVD Rom Drive in Chongo
FCP, Adobe, NewsEdit…
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• Faster than real time transfers with
USB 2.0 or Firewire Disk Drives
• Clips trimmed and named
• No VTR needed
Page N°5
AV Event Support Work flow
Before Event
 Pre production meetings

Event Format?
 What materials are needed?
Create Script
 Specify Equipment
Rental?
 Crew List
 Produce AV Material
 Edit Videos on NLE
 Set-up the Equipment
Should be easy
 Load Materials on to
Equipment for Playback
 Video and Graphics Play-out
 Pack up equipment ship
to Event Location
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 Repurpose the Material
Duplicate show on DVD or
tape
 Make available on Web –
Transcode
 Post Production – Re-edit
Show for distribution
 Do the Show
 Create Graphics
Create Play List
 Pack up equipment-ship
 Power Points for Speakers
are on PC for Play back
 Create Power Points

 Debrief
 Last minute stuff from
Presenters gets loaded
 Follow Script best as
possible
 Load Materials on to
Equipment for Playback
After the Event
At the Event
Manual or Remote
Record Show while in
Process – From Seamless SW
Chongo Involved in
these workflow steps
 Switch between Video and
PC feeds with Seamless Swtchr
 Go out via Webcast
Page N°6
Fixed Facility Operation – University or Corporate Campus
Central A/V Media Center
Provides I/O and Content serving
Ingest
Preview Channel
VTR
Campus Cable TV
DVD
Giga-Bit
Ethernet
Network
PCs with
Media –
Auditorium #1
Power Point
Edit Suite
Seamless Switcher
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Page N°7
Actual Prototype Pictures – Front Panel
DVD ROM Drive
Application
Touch Screen
Name Goes Here
Headphone Jack
Firewire USB 2.0
Connections
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Transport and
Application buttons
Page N°8
Jog/Shuttle
Application Knob
Actual Prototype Pictures – Rear Panel
SD/HD Output
Channel P1
• Composite, S-Video
• SDI
• DVI-I
90-240VAC 50 or
60Hz Power
Supply
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SD Input Channel
R1
• Composite, S-Video
• SDI
• Y, Pb, Pr
• Giga-bit Ethernet
•USB 2.0
• Keyboard
•Mouse
• Monitor
Gen-lock
SD/HD Output
Channel P2
• Analog Audio
• RS 422
• Firewire
• GPI I/O
Page N°9
Basic Block Diagram
•
Simultaneous Single Record and Dual Playout
–
–
Independent control of each channel
Sharing of media between channels
P1
Output
Circuit
P1
OUT
SD/HD
IN
R1
Input
Circuit
SD
Control
• RS-422
• E-Net
R1
Control
• RS-422
• E-Net
Disks
2 ea
Control
• RS-422
• E-Net
SD/HD
P2
Import
• Clips SD/HD
• AVI DV
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P2
Output
Circuit
Export
• Clips SD/HD
• AVI DV
Page N°10
OUT
Chongo HD/SD + Scaling capabilities
Y, Pr, Pb
SDI, S-Vid,
Input
Compst
Encoder
Decoder
MPEG-2 4:2:0
4Mb/s – 15Mb/s
HD/Scaler
SD X1 Channel
• 720 X 480 (29.97) 4:3, 16:9
• 720 X 576 (25) 4:3, 16:9
Disk
Storage
Channels
DVI
SD/Scaler
SDI (SD)
SVid
Compst
FPGA
S-VID
CMST
SDI
720 X 480 (29.97), 4:3, 16:9
X
X
X
720 X 576 (25), 4:3, 16:9
X
X
X
• 1280 x 720 P (30), 16:9, HDV-1
1024 X 768 (59.94) P, 4:3,
16:9
X
X
• 1440 X 1080i (25,29.97) 16:9, HDV-2*
1365 X 768 (59.94) P, 16:9,
X
X
1920 X 1080i (29.97)(25)
16:9
X
X
Clips on Disk MPEG-2,4:2:0
• DVD, Gig-E, USB 2.0,
FireWire
• 720 X 576 (25), 4:3, 16:9
• Stills – JPEG, TIF,
TARGA, BMP
Digital
DVI
DIG
• 720 X 480 (29.97), 4:3, 16:9
• Types – DV, MPEG-2, AVI,
QuickTime, GXF. WMV (HD)
Y, Pr, Pb
DVI
ANA
• Transcoded to/from Disk
• Video - SD, HDTV, HDV
R,G,B
D
V
I
-D
Output X 2
Import/Export Clips
D
V
I
-A
X2
Resolution, Frame, A-Ratio
----HD/ Hi Res Encoded Imports-----
• 1920 X 1080i (25,29.97) 16:9
Notes
• Chongo can convert between Aspect Ratios.
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*TBD @ Release
• Scale Clip resolution up and down
• Lee Filter for improved visual Quality
• Play out channels can play out SD or HD separately
Page N°11
X
Chongo aspect Ratios
Aspect ratio conversion matrix
Output display widescreen attribute
Standard
4:3
Clip widescreen
attribute
Widescreen
16:9
Standard
4:3
Bars (Pillar box)
No aspect ratio conversion Half-bars (Half-pillar box)
Crop
Widescreen
16:9
Bars (Letterbox)
Half-bars (Half-letterbox)
Crop
No aspect ratio conversion
This is very important to keep a Presentation look
the same for all playback media in the Play list.
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Page N°12
Getting Materials into Chongo
Baseband
E-Transfers
 Video (SD Only PAL or NTSC)

 File Transfers (SD & HD)
Wrappers
Composite (BNC)
 S-Video
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 Component RGB or Y,Pb,Pr –
(BNCs 3ea)
 Quicktime
 Audio

 Material Sources
 VTRs – VHS, 8mm,
DV, BetaCam, 3/4 inch
 DVD Players
 HDV – 720P, 1080i (DVHS)
 Windows Media Video
Analog -2Ch – (XLRs) (Dolby
Encoded –OK)
 SPDIF (BNC)
AVI (DV25)
 GXF
 Methods

Ethernet (Gig-E)
 1394 (Firewire)
Camcorder/VTR or Drive
 USB 2.0 – Drive or Flash Mem
 CD or DVD
Chongo improves this constraint over
Competitors by offering easier and more open
Import capabilities
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Page N°13
Modes of Operation
Stand-Alone
 Unit is operated by Front
Panel only
 Simple GUI
 Remote Control –
RS 422 or Ethernet
 Crestron or AMX
Control
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Modes of Operation
Work-Station
Full Op
 Unit is operated by
K/V/M – Toggle Mode
 Full Screen VGA Display
 Use with Keyboard and
Mouse
 VGA output augments
Application to provide
full Operation
 Keyboard - Transport
Control
Front Panel Screen
- Channel Monitor
Mode
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Page N°15
Chongo is the Workflow!
Record – Edit – Play List – Play Out
Continuous Recording Clip XYZ
R1
Sub-Clip XYZ-1
Sub-Clip XYZ-2
Use Player 1 to create SubClips while recording
Sub-Clip XYZ-3
P1
Play List
Use Player 2 to create and
Play-out Play List
P2
Sub-Clip XYZ-2
Sub-Clip XYZ-1
All material can be accessed
and manipulated concurrently
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Sub-Clip XYZ-3
Page N°16
Pro AV Equipment Lay-out Example
Chongo fits in!
AMP Control
Seamless A/V
Switcher
VTR
DVD
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Page N°17
Chongo impact on M-Series?
They have a slight overlap but,
…
Item
Chongo
M-Series
Pro-AV
Broadcast
Pro AV Connections - DVI
Yes – Analog and Digital
No
Digital Audio – AES/EBU
No – 2 Channel, Analog and
S/PDIF
Yes – Digital products
Digital Audio – Embedded
No
Yes - Digital products
50 Mb/s SD support
No
Yes – M-322D
VITC support
No
Yes
Closed Caption support
No
Yes
VBI support
No
Yes
NEWS NAS with S-Bins
No
Yes
Target Market
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Page N°18
Why Chongo will Win in the Market …
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Full Featured, Multi-Channel SD/HD unit – Under $10K and €10K
Comprehensive feature set and application tuned to emerging technology
trends in Pro AV.
Rugged Construction – Shock Mounted Disk Drives –
Vs. competition who have notorious Disk Drive reputation
Compatibility with Pro AV devices (Seamless Switchers),
standards, and NLEs.
Enhancement of Pro AV workflows greater productivity with fewer devices.
Worldwide service and support.
Highly motivated design and support teams.
Sold by top Pro AV Resllers
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Page N°19
Chongo Beta testing and Launch Plan
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Page N°20
Launch Plan Schedule – As of 3-18-05
PSR – 60 Days
PSR – 30 Days
PSR/Public Launch
We are Here
Key Partners
PA
Resellers
Customer Orders
Key Resellers
Pre-Pre-Launch Activities
Reseller Integration
Pre-Launch Activities
 Press Activities – In Process
 8 Demo Units available
 Photography – In Process
2 Developer Units – AMX, Crestron
 Beta Test- 12 Units March 21
 WW Pricing established March 31
 Business Plans with Key
Resellers, SIs and Rental Co.s
 MSR Draft
 NAB 005 Plans – Whisper Suite
 Collateral Completion – April 30
 Press/Analyst Tour – May 2-6
 Reseller Binders – May 1st
 Web site Functional - May 1st
 Beta Site Testimonials
 DVD Completion - May 8th
 100 unit Sell-a-thon starts
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Launch Activities
 Public Announcement –May 17th
 Production Ship – May 6th
Reseller Training, US – May 8-16
 Introductory Event
 Trade Events – Infocomm June 8-10
 Road Show
 Sell more units!
Product Available for
Shipment
May 6th 2005
Page N°21
Beta Plan
Excerpt from Agreement letter to Beta participants
The purpose of the trial is to provide us with confidence that the product is of
shippable quality and that it contains a useful set of features. Along with keeping
your involvement in the program confidential, your only obligations are to provide us
with feedback on those two points. Practically speaking, this means that we’d like
you to:

Use the product in a real-world setting, and install upgrades in a timely
fashion.

Suggest and prioritise improvements.

Report problems.

Be available to provide feedback via phone or email.

Try out specific areas of functionality that are relevant to your particular
application – these will be agreed between you and your Grass Valley beta
trial liaison.

Be a positive spokesperson for the product as part of its marketing and launch
campaign.
Units will be offered for sale to Beta sites at substantial
savings … Our way of saying thank you for participating.
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Page N°22
Beta Test Participants
Units go out first week in March
Unit #
1
2
3
4
5
6
7
Shared Unit
w /TBD
8
Company
Contact
Graham Andrews
Event and Staging
WW
Not Deployed Acid Tester
Creative Technology
Graham Andrews
Event and Staging
WW
Not Deployed Acid Tester
National Meeting Company
Jerry Green
Event and Staging
NA
Not Deployed Local Tester
Applied Electronics
Paul Stechley
NA
Not Deployed SI and Crestron
NA
Not Deployed Local Tester
M unit
Deployed Contol Test
Nike
Alan Klockman
Fixed Facility with
System Integration
Fixed Facility
AMX
Michael Pevelar
Control Testing
Crestron
Chris Wildforester
Control Testing
VER – Later in process
Vince Dundee
Rental and Staging
Blitz Communications
(Europe)
HVB (Europe)
Paul Hutton
NA
NA
Oregon State University
Dr. Joel Thiersen
Event, Staging & Fixed
Facility- Reseller
Event, Staging and
Rental
LED Screen System
Manuf. And Inetgrator
Pro AV System
Integrator - Reseller
University - AV Facility
Indiana University
Don Hornbeck
Fixed Facility
Dae Han
Arjen Kigke In de Vegt
SAMA Reseller
10
Hisco/ HIBINO
No Unit
Location Status Comments
Creative Technology
9
11
12
Usage
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Ike-san GV Japan
NA
Not Deployed Contol Test
Need very
Not Deployed stable product
UK
Not Deployed PAL Tests
Europe
Not Deployed PAL Tests
Korea
SI and
Not Deployed Crestron
Japan
Not Deployed SI and R
NA
NA
Page N°23
Not Deployed
Suggested
Chongo Distribution and Pricing
• All Chongo line products sold through Resellers
• North America - $9,995 List price
– Sliding scale discount based on Qty as outlined in Reseller plan
• ROW - €TBD – (€8,995 suggested list)
• APAC – Based on North America list with uplift and
appropriate discount to Resellers?
• Products and accessories
– XXX-1 – Chongo Unit no options
– XXX-RACK – Rack Kit
– XXX –SQD-1 – DVI to BNC adaptor cable
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Page N°24
Service Warranty Plans – 1Yr/15 months
Thomson GVG Service
Reseller/Distributor Service
•
Customer: Reseller/Distributor
•
Customer: End User
•
Support: Provides 2nd level support
to reseller, and escalated 2nd level
support to the end user.
•
Support: Provides 1st tier support to
End User as per Resale agreement
•
Offerings: Service, support,
integration, and repair services for
end users.
•
Product Serviceability: Utilize
product serviceability and design to
easily identify and resolve both
hardware and software problems for
end user, ideally without calling TGV
support.
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Offerings: Unit Exchange contracts,
Loaner Units?, Repair of units,
Spare parts, and 24 hr. Phone
support for Resellers.
Product Serviceability: Design
product for easy troubleshooting,
diagnosis of problems, and easy
replacement of field replaceable
units/modules.
Taken form Marcus Wheelwright Presentation
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Page N°25
Demo Overview
• Work Station Mode
• Configuration
• Channel Set-up
• Front Panel Mode
• Differences for Work station mode
• Jog/Shuttle/Var/Application Knob
• Menu – Tools
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Page N°26