“Orange Marks the Spot”
Promotional Game App
Sept. 12-20, 2015
Orange MAX Line Opening
ToGo Presentation
January 22, 2016
Bibiana McHugh, Manager IT-GIS
EVERYBODY PLAY THE GAME
REACHING OUT
BEHIND THE SCENES
BRINGING HOME THE REPORT CARD
2
Concept
Prizes vs. Coupons
Participation
PLAY THE GAME
3
Why?
Game available via
TriMet Tickets app
 Encourage exploration and ridership along the new alignment beyond
opening day.
 Engage Businesses:
 Develop and strengthen business partnerships
 Generate and promote local business
 Explore interaction between transit experience and local business
 Demonstrate advanced and varied implementations of innovation.
4
Play
the
Game
5
Play
the
Game
6
Player
Score
Card
7
Daily Drawings/Prizes
26/96
245
Businesses donated
prizes
Prizes
(27 drawings/day)
8
Business Coupons
Awarded in App
Redeemed in Stores
56/96
Businesses
contributed coupons
9,944 Coupons awarded
9
Participation
96
Participating Businesses
1,500
Participating Game Players (35% new mobile ticket users)
9,500
Mobile ticket users opened game, accepted T&Cs, gained
exposure to:
New alignment
Local businesses
Innovative Technology
25,000
Total visits to 96 businesses by all game players
10
Marketing
Business Outreach
REACHING OUT
11
Marketing
12
13
Outreach Team
Rock Stars!
– TriMet riders, advocates, enthusiasts
– Customer service and technical skills
– Accessed real-time info in field via mobile devices and software for
communication and project management
14
Engagement
15
Merchant Portal
Geek Stuff
Data
BEHIND THE SCENES
16
Merchant Portal On-Line Registration & T&Cs
17
Management
18
Beacons
19
Data
Data
Data
20
21
Post-Game Survey Monkey Results
REPORT CARD
22
Merchant Feedback
Satisfied with Game
74%
Likely to Participate in Future Games
87%
Main Reason for Participating
Increasing Business
Areas for Improvements
Get more players in store
23
Game Player Feedback
Satisfied with Game
67%
Likely to Participate in Future Games
77%
Main Reason for Participating
How did you find out about game
Grand Prize
73%
Enjoyment
65%
Exploration of new line
and businesses
60%
Online News Media
47%
Posters
46%
Mobile Ticket App
40%
24
25
NEXT?
26