1
INSTRUCTIONAL
MESSAGE DESIGN
With incorporation of a Slideshare presentation
With ideas from you!
Minjuan Wang, SDSU
Many thanks to Patrick R. Lowenthal
What?
Instructional Message Design refers to the
manipulation and planning of signs and symbols
that can be produced for the purpose of modifying:
• Cognitive,
• Affective
• Psychomotor behavior of one or more persons.
2
What?
The application of perception theory,
learning theory, communication theory, and
systems theory to the design and
evaluation of instructional media.
3
When?
Instructional Message Design
principles should be whenever
instructional materials are created!
4
Why?
• It can improve student learning
• It can improve readability
• It can decrease student questions
5
How?
• Principles of CARP
• Use of Font
• ________________________
6
CARP
Contrast
Alignment
Repetition
Proximity
7
Contrast
Good
Bad
8
Alignment
Good
Today I went to
the store to buy
an apple for my
grandmother.
Bad
Today I
went
to the store
to buy an apple
for my
grandmother.
9
Repetition
Good
Bad
Introduction
xkdkdkdkdkd
Introduction
Body
kdkdkdkd
xkdkdkdkdkd
Conclusion
kdkdkdkd
Body
kdkdkdkd
10
Proximity
Good
Bad
Introduction
xkdkdkdkdkd
Introduction
Body
kdkdkdkd
xkdkdkdkdkd
Conclusion
kdkdkdkd
Body
kdkdkdkd
11
Font Matters
12
Font
Good
Bad
Today I went to
the store to buy
an apple for my
grandmother
TODAY I WENT
TO THE STORE
TO BUY AN
APPLE FOR MY
GRANDMOTHER
13
CAPS
Good
Bad
Font
FONT
14
Bold vs. Italic vs. Underline
It is important to understand that the
font you use and how you use it can be a
difference.
It is important to understand that the font you use
and how you use it can be a difference.
It is important to understand that the font you use
and how you use it can be a difference.
15
Examples
16
17
18
19