Let’s Move! Cities, Towns and Counties
(LMCTC) Handbook
A guide for U.S. Department of Health and Human Services OASH Regional Staff
DRAFT VERSION: NOT FOR DISTRIBUTION
The content of this handbook will be updated. Please cross-reference any public information in this handbook with the content on
www.HealthyCommunitiesHealthyFuture.org, as the information on the website is the most current.
Version 1, March 2014
1
Table of Contents
Chapter 1: Background, Roles and Responsibilities ....................................................................................................................4
Welcome to Let’s Move! Cities, Towns and Counties .................................................................................................................... 5
Background Information .............................................................................................................................................................6
History of Let’s Move! and Let’s Move! Cities, Towns and Counties .........................................................................................6
The Five LMCTC Goals .............................................................................................................................................................. 7
Roles and Responsibilities and Associated Activities of OASH Regional Offices ........................................................................ 10
Expected Regional Activities and Associated Regional, OASH HQ and NLC Tasks ................................................................. 10
Advanced Regional Activities and Associated Regional, OASH HQ and NLC Tasks ................................................................ 13
Chapter 2: Working with LMCTC Sites on Making Progress to Achieve the 5 Goals ................................................................... 14
How a City, Town or County Gets Started ................................................................................................................................... 15
Signing Up .............................................................................................................................................................................. 15
Launching a Community’s LMCTC Initiative ......................................................................................................................... 16
Forming a Let’s Move! or Childhood Obesity Taskforce .......................................................................................................... 17
Pathway for Progress ................................................................................................................................................................. 18
Different Levels of LMCTC Sites ................................................................................................................................................. 19
Assessing and Reporting Progress—the Medal Status Survey .................................................................................................... 24
Medal Awarding Process ............................................................................................................................................................ 26
Helping LMCTC Sites Set Priorities and Design a Plan for Action .............................................................................................. 27
How to Help LMCTC Sites Achieve the Five Goals ...................................................................................................................... 29
Goal I: Start Early, Start Smart ............................................................................................................................................... 29
Goal II: MyPlate, Your Place ................................................................................................................................................... 32
Goal III: Smart Servings for Students—this goal is currently being revised. ........................................................................... 33
Goal IV: Model Food Service ................................................................................................................................................... 36
Goal V: Active Kids at Play ......................................................................................................................................................38
How LMCTC Sites Can Take Action ............................................................................................................................................ 42
Helping LMCTC Sites Share their Work ..................................................................................................................................... 43
Community Profile Pages ........................................................................................................................................................ 43
Sharing Success Stories ..........................................................................................................................................................44
Special Recognition Opportunities .........................................................................................................................................44
Using A City or County Platform ............................................................................................................................................. 45
Other Support Available for LMCTC Sites ..................................................................................................................................46
LMCTC Website: www.HealthyCommunitiesHealthyFuture.org ............................................................................................46
Partnering Organizations .......................................................................................................................................................46
Webinars and Newsletters ...................................................................................................................................................... 47
Peer Learning Opportunities ..................................................................................................................................................48
Local Funding and Support .....................................................................................................................................................48
National Funding Opportunities .............................................................................................................................................49
Chapter 3: Additional Regional Activities and Support for OASH Regional Staff ....................................................................... 51
Additional Regional Activities .................................................................................................................................................... 52
Hold quarterly calls with regional sites .................................................................................................................................. 52
Identify Mentor Sites who can serve as models to other LMCTC sites .................................................................................... 52
Form partnerships with each of the State Departments of Health and encourage alignment of LMCTC into State
programs/initiatives ............................................................................................................................................................... 52
Build relationships with regional USDA Food and Nutrition Service (FNS) Offices ............................................................... 53
Support Available for OASH Regional Staff ................................................................................................................................ 54
Contact Information ................................................................................................................................................................... 55
Appendix .................................................................................................................................................................................... 56
A)
Common Sign up FAQs you may receive ....................................................................................................................... 56
B)
Blank Medal Status Survey ........................................................................................................................................... 57
C)
Benefits of Participating in LMCTC Handout ................................................................................................................ 63
D)
Community Profile Page Template ...............................................................................................................................64
E)
Success Story Submission Template ............................................................................................................................. 70
F)
Welcome Email Template (in response to NLC’s initial email) ..................................................................................... 72
G)
Let’s Move! Cities, Towns and Counties Community Assessment Tool ......................................................................... 73
H)
Draft Information for Regional LMCTC Calls ............................................................................................................... 76
I) Criteria for inviting VIP Guest Speakers .......................................................................................................................... 79
J)
Examples of successful implementation of LMCTC ..................................................................................................... 80
K)
Frequently Used Resources for Goal Implementation .................................................................................................. 81
L)
LMCTC Shared Site .......................................................................................................................................................82
M)
About the National League of Cities ..............................................................................................................................82
3
Chapter 1:
Background, Roles and
Responsibilities
4
Welcome to Let’s Move! Cities, Towns and Counties
Thank you for your assistance with Let’s Move! Cities, Towns and Counties (LMCTC)!
First Lady Michelle Obama launched Let’s Move! with the goal of reducing childhood obesity within a generation, so that children
born today will grow up healthier and able to pursue their dreams. LMCTC is a key part of the Let’s Move! initiative and helps local
elected officials (mayors, councilmembers, county commissioners, etc.) develop long-term, sustainable, and holistic strategies to
promote improved nutrition and increased physical activity in their communities. LMCTC unites the efforts of cities, towns and
counties across the country in pursuing five measurable and achievable goals.
As a regional Federal staff member assisting with this initiative, we are depending on you to be a key resource for
LMCTC sites (defined as cities, towns and counties participating in LMCTC). While some LMCTC sites may have the motivation and
understanding of how to make sustainable changes locally, many communities will need YOUR help to make progress on the five
LMCTC goals. Our aim for this handbook is to provide you with a helpful overview of the initiative and a resource as you provide
technical assistance to LMCTC sites. This handbook will also provide you with information on the distinct roles and responsibilities of
the different partners working on LMCTC, including National League of Cities (NLC), who is the main non-federal partner for
LMCTC and who is funded by the Robert Wood Johnson Foundation.
In this handbook, you will find information on:






Roles and responsibilities of HHS OASH regional staff
How to guide a community through signing up for LMCTC
How to help LMCTC sites achieve the five goals
Resources to support LMCTC sites in achieving the five goals
Helping LMCTC sites promote and share their success
Reporting your efforts to HHS/OASH Headquarters and NLC
This handbook is to be used in conjunction with the Let’s Move! Cities, Towns and
www.HealthyCommunitiesHealthyFuture.org, and this website is referenced throughout this document.
Counties
Website—
We look forward to working with you and thank you for your efforts to support city and county leaders in building healthier
communities!
5
Background Information
History of Let’s Move! and Let’s Move! Cities, Towns and Counties
Launched by the First Lady in February 2010, Let’s Move! is a comprehensive initiative dedicated to solving the problem of obesity
within a generation, so that children born today will grow up healthier and able to pursue their dreams.
Everyone has a role to play in reducing childhood obesity, including parents and caregivers, elected officials from all levels of
government, schools, health care professionals, faith-based and community-based organizations, and private sector companies.
Recognizing the diverse roles of different sectors, there are a variety of Let’s Move! sub-initiatives including Let’s Move! Cities, Towns
and Counties; Let’s Move! Child Care; Let’s Move! Active Schools; Let’s Move! Outside; Let’s Move! Museums & Gardens; and Let’s
Move Faith and Communities. More information about the sub-initiatives can be found at www.LetsMove.gov.
Launched in July 2010, Let’s Move! Cities and Towns provided the initial opportunity for local elected officials from
municipalities across America to address the nation’s childhood obesity epidemic. About a year later, in order to ensure all localities
had the opportunity to participate, elected officials at the county level were invited to join the initiative, creating the current name of
the sub-initiative, Let’s Move! Cities, Towns and Counties.
The National League of Cities (NLC) played an important role during this time in helping to recruit cities and towns to participate. In
May 2012, NLC received a grant from the Robert Wood Johnson Foundation to provide technical assistance to local elected officials
working to create healthier communities and prevent childhood obesity, including those participating in LMCTC.
Based upon feedback from sites participating in Let’s Move! Cities, Towns and Counties, participating sites were looking for specific
guidance regarding local action that could be taken to make their communities healthier, needed direct technical assistance to further
their local efforts, and emphasized how important it was to be recognized nationally for the successes made locally. In July 2012,
these key changes were incorporated and Let’s Move! Cities, Towns and Counties was relaunched.
Also as part of this relaunch, five actionable goals were established using recommendations from the White House Task Force on
Childhood Obesity Report to the President. The goals align with the five pillars of Let’s Move! Bronze, silver, and gold benchmarks
have been established to help participating sites make progress towards completing each goal. NLC awards medals on a monthly
basis to participating sites.
6
The Five LMCTC Goals
Goal I: Start Early, Start Smart
To provide children with a healthier start, local elected officials commit to helping early care and education program providers
incorporate best practices for nutrition, physical activity and screen time into their programs.
Bronze: The LMCTC site has an active interagency collaboration on early care and education programs.

Silver: Participation in Let’s Move! Child Care is promoted among early care and education providers using at least three
approaches; plus Bronze benchmark.

Gold: Each of the five goals of Let’s Move! Child Care has been integrated into at least one professional development training
offered annually to early care and education providers; plus Bronze and Silver benchmarks.
Goal II: MyPlate, Your Place
To empower parents and caregivers, local elected officials commit to prominently displaying MyPlate in all municipally- or
county-owned or operated venues where food is served.

Bronze: At least 51% of municipally- or county-owned or operated venues that serve food prominently display MyPlate, and
the LMCTC site is registered to be a MyPlate Community Partner.

Silver: At least 75% of municipally- or county-owned or operated venues that serve food prominently display MyPlate, and
the LMCTC site is registered to be a MyPlate Community Partner.

Gold: 100% of municipally- or county-owned or operated venues that serve food prominently display MyPlate, and the
LMCTC site is registered to be a MyPlate Community Partner.
7
Goal III: Smart Servings for Students—Currently being revised.
To provide healthy food in schools, local elected officials commit to increasing participation in the School Breakfast Program (SBP)
and the National School Lunch Program (NSLP).

Bronze: At least 60% of public schools participate in the SBP.

Silver: At least 70% of public schools participate in the SBP, and at least 60% of public elementary and middle school
students and at least 45% of high school students participate in the NSLP.

Gold: At least 80% of public schools participate in the SBP, and at least 75% of public elementary and middle
school students and at least 65% of high school students participate in the NSLP.
Goal IV: Model Food Service
To improve access to healthy, affordable foods, local elected officials commit to implementing healthy and sustainable food service
guidelines that are aligned with the Dietary Guidelines for Americans in all municipally- or county-owned or operated venues that
serve food.

Bronze: All municipally- or county-owned or operated food vendors and contractors are identified, along with the dates
when their contracts can be amended or renegotiated.

Silver: A policy for healthy and sustainable food service guidelines aligned with the Dietary Guidelines for Americans is
adopted for municipally- or county-owned or operated venues that serve food; plus Bronze benchmark.

Gold: At least 30% of municipally- or county-owned or operated venues that serve food have implemented the policy for
healthy and sustainable food service guidelines aligned with the Dietary Guidelines for Americans; plus Bronze and Silver
benchmarks.
8
Goal V: Active Kids at Play
To increase physical activity, local elected officials commit to mapping local playspaces, completing a needs assessment,
developing an action plan, and launching a minimum of three recommended policies, programs or initiatives aimed at increasing
access to play.

Bronze: All playspaces are mapped.

Silver: A needs assessment of playspaces is completed and an action plan is developed; plus Bronze benchmark.

Gold: At least three recommended policies, programs, or initiatives from the action plan are launched to increase access to
physical activity; plus Bronze and Silver benchmarks.
Support and Partners
National League of Cities (NLC) and U.S. Department of Health and Human Services (HHS) staff provide LMCTC sites with the
resources and support necessary to meet the bronze, silver and gold benchmarks for the five LMCTC goals. Subject Matter Experts
from federal agencies and national non-profit organizations are also available to provide support to address barriers LMCTC sites
may encounter.
NLC is working in partnership with HHS with support from the U.S. Department of Agriculture (USDA), the National Association of
Counties and other nonprofit organizations to assist local elected officials who join LMCTC as they implement policy and
environmental changes to prevent childhood obesity. The Robert Wood Johnson Foundation (RWJF) supports NLC in the effort to
create healthier communities and prevent childhood obesity, including those participating in LMCTC.
9
Roles and Responsibilities and Associated Activities of OASH Regional Offices
The charts below illustrate the activities you are responsible for and also reflect the roles of OASH HQ and NLC in supporting you
with each of the activities listed below.
The first chart illustrates responsibilities that are expected by each region. The second chart, illustrating advanced regional
responsibilities, contains items that are additional activities regional staff may want to take on if all expected regional responsibilities
have been fulfilled and there is capacity.
Based upon their progress in the initiative, LMCTC sites have been classified by level to assist OASH Regional Offices and NLC in
providing the appropriate technical assistance. The level definitions are reflected below, however more information regarding these
levels can be found in the section Different Levels of LMCTC sites in this document (p. 19).
Site levels:





New - site that has signed up in last 45 days and has NOT submitted survey.
Introductory- site that has NOT submitted survey and signed up over 45 days ago.
Intermediate – site that has submitted initial survey and usually has received first round of medals. In rare cases does a
site submit a survey and not receive medals.
Advanced – site that has received medals at least twice.
Graduate – site that has received five gold medals.
Expected Regional Activities and Associated Regional, OASH HQ and NLC Tasks
Activity
Provide Monthly
Reports
Highlighting
Activities and
Accomplishments
Regional Staff Tasks
Page for
Help
OASH HQ Tasks
NLC Tasks
1) Utilize OASH Regional monthly
report template for reporting activities
and accomplishments.
2) Send monthly report to OASH HQ.
Blank
monthly
OASH
Regional
report
template to
be developed
1) Review submitted OASH
Regional monthly reports,
respond to questions or
concerns, and highlight
important strategies worth
sharing to all regions and
NLC on monthly call first
Thursday of month.
1) Review submitted OASH
Regional monthly report and
respond to questions or
concerns.
10
Activity
Hold Quarterly
Calls with all
LMCTC Sites
within Your
Region
Welcome New
LMCTC Sites
Provide TA to
Introductory
Sites
Congratulate
Intermediate and
Advanced LMCTC
Sites Awarded
Medals
Regional Staff Tasks
1) Utilize quarterly calls
communication templates and site
contact information from monthly
excel report for drafting scheduling
emails to sites.
2) Send communication, schedule and
hold call.
3) Provide requested TA to LMCTC
sites following call.
1) After NLC sends initial initiative's
welcome email to a new site in your
region, reply to the email, and send a
welcome email from the region,
utilizing the welcome communication
template.
2) Provide support and general
background info if requested.
Page for
Help
Additional
Regional
Activities
section
p.52
NLC Tasks
1) Provide regional staff
with draft agenda and
assistance, if requested.
2) Participate on call if
appropriate.
1) Support regions where
needed.
2) Participate on call if
appropriate.
Materials on
p.76
Welcome
section: p.15
Welcome
template
email p. 72
1) React to specific questions from
sites.
2) NO proactive outreach done with
these sites.
1) After NLC sends medal award email
to a site in your region, reply to the
email, and send the site a
congratulatory email from the region.
2) Provide requested TA to LMCTC
sites who desire additional medals.
OASH HQ Tasks
1) Provide welcome
communication template
for regional utilization.
2) Support regional staff if
requested.
1) Support regional staff if
requested.
Medal
Awarding
Process
section p.26
Congratulato
ry
Communicati
on Templates
(to be
created)
1) Provide congratulatory
communication template
for regional utilization.
2) Provide regions with
monthly medal updates in
excel report.
1) Alert regions of new sign
ups and send initial welcome
letter.
2) Provide support and general
background info to sites if
requested.
1) Encourage sites to submit
survey.
2) Hold calls with sites to help
them submit survey (with
regional staff if possible).
1) Award medals on backend of
website.
2) Send medal award emails to
sites receiving awards, and
include local press template
and suggest they update
community profile page
information since they have
activities to share, copy
regional staff on email
notifications sent to LMCTC
sites.
11
Activity
Regional Staff Tasks
Page for
Help
OASH HQ Tasks
NLC Tasks
Hold TA calls with
Intermediate and
Advanced Sites to
Help Set
Priorities and
Design a Plan of
Action
1) After an LMCTC site moves into the
Intermediate category, hold TA call
with site (POC) to help set priorities
and design a plan of action.
2) Follow up with site as needed.
Helping an
LMCTC Site
Set Priorities,
Etc. section
p.27
1) Support regional staff if
requested.
1) Support regional staff if
requested.
Proactively
Provide Specific
TA on five goals to
Intermediate and
Advanced sites.
1) Consult resources and tools
available to support achieving the
goals they are working towards.
2) Offer advice that seems appropriate
given the site’s progress and capacity.
1) Support regional staff if
requested.
1) Support regional staff if
requested.
When Progress is
Made, Encourage
Intermediate and
Advanced Sites to
Update Survey.
1) Encourage LMCTC sites to update
survey when additional progress has
been made.
2) Provide sites with their unique
survey link and guidance in
communication.
1) Provide survey links in
monthly excel report
1) Provide troubleshooting
with any technical problems
on survey.
Showcase and
Promote
Successes Made
by Advanced and
Graduate Sites
1) Share success stories in your
reporting and monthly calls.
2) Utilize success story template.
1) Write case
studies/blogs/success
stories as appropriate.
1) Develop success stories into
case studies/blogs.
2) Collect and illustrate
success stories in each goal
area on LMCTC website.
Helping a
LMCTC Site
Set Priorities,
Etc. section
p.27
Assessing
Progress and
Medal
Awarding
Process
section p.2426
Helping
LMCTC Sites
Share Their
Work section
p. 43
12
Advanced Regional Activities and Associated Regional, OASH HQ and NLC Tasks
(Activities each region can take on once expected activities are completed)
Activity
Encourage
Intermediate,
Advanced and
Graduate sites to
Complete
Community
Profiles
Discuss with
Intermediate and
Advanced Sites
How
Coalitions/Taskforc
es Can Help
Achieve Goals
Identify Strong
Sites(Advanced or
Graduate) in
Region that Can
Serve as
Mentors/Models
for Other Sites
Build Relationships
with each of the
State Health
Departments in
your Region
Build Relationships
with Regional
USDA Offices on
Goals II & III
Regional Staff Tasks
1) Encourage LMCTC sites to add
content to community profile page
when new activities have occurred by
utilizing community profile
communication template, including
providing their specific URL and
code, and providing guidance for
completing.
2) Provide requested TA to sites in
need of assistance.
1) Utilize monthly excel document to
determine which sites document
having a steering committee.
2) Send communication
3) Provide requested TA to sites in
need of assistance.
1) Read more about how to implement
this activity in the section Additional
Regional Activities
1) Read more about how to implement
this activity in the section Additional
Regional Activities
1) Read more about how to implement
this activity in the section Additional
Regional Activities
Page for Help
Information
about
community
profile page on
p.43
Template on p.
64.
OASH HQ Tasks
NLC Tasks
1) Provide community
profile template to
regions.
2) Provide Regions with
unique community
profile codes for each
profile page within the
monthly excel
document.
1) Provide Regions with
examples of community profile
pages to suggest to sites.
2) Review and approve content
entered on community profile
pages.
3) Troubleshoot technical issues
with submitting content.
-Additional
Regional
Activities
section
p.17
-LMCTC
Community
Assessment
Tool on p.73
1) Provide
communication
template to regions.
2) Provide regions with
steering committee
status for each LMCTC
site within the monthly
excel document.
Additional
Regional
Activities
section
p.52
1) Support regional staff
if requested.
1) Support regional staff if
requested.
1) Support regional staff
if requested.
1) Support regional staff if
requested.
1) Support regional staff
if requested.
1) Support regional staff if
requested.
Additional
Regional
Activities
section
p.52
Additional
Regional
Activities
section
p.53
1) Support regions where needed
13
Chapter 2: Working with LMCTC
Sites on Making Progress to Achieve
the 5 Goals
14
How a City, Town or County Gets Started
Signing Up
A local elected official (or his/her designee) can get started with just ONE simple step to become a Let’s Move! City, Town or County
(an LMCTC site):

Visit: www.HealthyCommunitiesHealthyFuture.org/get-started. On this page
you’ll see a link to an orange box, “Click to Sign Up for Let’s Move! Cities,
Towns and Counties.” A city, town or county clicks on that link to fill out and
submit the short sign-up form.
Those signing up are encouraged to identify a city or county staff person on the sign
up form who will be the main point of contact for their efforts. For example, this
individual might be a member of their staff, or an official in their municipal health
department or parks and recreation department. We have found the best points of
contact are usually someone who can arrange meetings, facilitate discussions and
identify priorities. A local elected official can also designate this person later on.
Frequently asked questions about the sign up process appear in the Appendix (p. 56).
Role of OASH Regional Staff
in the Sign Up Process:
1.
Utilize contact information
provided by NLC to send a
welcome email to new LMCTC
sites introducing yourself (see
Appendix p.72 for a
communications template)
2. Highlight your new LMCTC
sites when appropriate!
Examples include during your
quarterly calls, within
newsletters, etc. Recognize the
commitment of these sites!
Next Step: Once a sign up has been received, NLC verifies there is a local elected
official involved and sends a welcome email to the local elected official and staff point
of contact (if designated) on their next steps, including submitting the medal status
survey. The OASH regional staff will be cc’d on the welcome email and will also be
sent the contact information for the new LMCTC site in a separate email from NLC. At
that point, your responsibility is to follow up with your own welcome email to the new LMCTC site.
After a city, town or county signs up, they are considered a “NEW” LMCTC Site for the first 45 days. During this
period, NLC is responsible for responding to any questions about the medal status survey (an LMCTC site’s first
step), and will follow up with the LMCTC site after 30 days to offer help with the survey if it has not yet been
submitted. OASH regional staff do NOT need to focus their attention on “NEW” LMCTC sites.
Please Note: If a city, town or county signed up to participate in LMCTC prior to July 2012, they need to fill out the sign up form again
and indicate their willingness to commit to the five goals. We did not think it would be appropriate to assume everyone previously
signed up would automatically commit to the goals, which is why we request this sign up.
15
Launching a Community’s LMCTC Initiative
After signing up, LMCTC sites may want to launch their Let’s Move! efforts
with a kick-off event (although this is completely optional). The LMCTC site
may consider involving press or local celebrities, or partnering with local nonprofit organizations. The event may serve as an opportunity for announcing
their priorities in the five goal areas. Below are just a few ideas of what a
community can do to launch their LMCTC initiative:



Hold a press conference at a local school or afterschool program.
Host an event at a recreation center, playground, park or trail.
Host an event at a child care center that is participating in Let’s Move!
Child Care.
If holding a launch event isn’t currently within an LMCTC site’s capacity, they
can consider other ways to communicate the news, such as posting
information on their city or county website, issuing a press release, an article
in a local newspaper, using Facebook ™ or Twitter ™, or announcing their
commitment at a city/county council meeting. The Let’s Move! logo is
available for their use as well (see page 45).
How can OASH Regional Staff
assist with launch events and
activities?



Share suggestions for their launch
event/activities!
Provide sites with information on
how to invite special guests,
including the President’s Council
on Fitness Sports and Nutrition.
Please see Appendix p. 79 for
resources that can be of assistance.
Offer to promote their launch
among your regional partners,
including partners in and around
the community holding the
initiative launch.
16
Forming a Let’s Move! or Childhood
Obesity Taskforce
Optional activity: LMCTC sites should consider using
a Let’s Move! or Childhood Obesity Taskforce or aligning
with an existing Health or Wellness Taskforce. If they
already have a taskforce working on related issues, they
should not feel a need to create a new Let’s Move!
Taskforce. They can consider convening city or county
agencies, and other constituents such as (but not limited
to):











School Districts
Department of Health
Parks and Recreation Department
Department of Public Safety
Planning or Zoning Department
Hospitals
Community Organizations/Foundations
Early Care and Education Providers
Sports Leagues
Afterschool programs
Businesses
How can OASH Regional Staff assist sites in using a
taskforce?



If approached, offer to hold a call with the LMCTC point of contact
to discuss prospective local partners.
Leading questions to identify partners:
o What departments are located within your City/County
Government (i.e. Department of Recreation, Public
Health, Public Works, etc.)?
o Do these various departments have community coalitions
they engage and utilize for implementation of their
priorities, as well as educating the public?
o Does your city/county hold any large grants focused on
health and wellness? If yes, who are the people/offices
who oversee the implementation of those funds?
Tips for OASH Regional Staff:
o Remember, you are a resource to sites and it is your
expertise they are seeking!
o Offer assistance to help convene a meeting with potential
stakeholders. This can include OASH Regional Staff
presenting on the benefits of community involvement in
implementing LMCTC.
o See Appendix p.73 for resources that can be of assistance
for assessing cross city/county collaboration.
Encourage LMCTC sites to include young people in their
taskforce! As they begin work on the five goals, it will be
important to hear from the constituents they are actually
trying to help: young people themselves. Some mayors have youth advisory councils, student cabinets, or other methods of soliciting
input from young residents. If youth are already civically engaged, consideration should be given to forming a sub-group that can
focus on childhood obesity, or reach out to schools, after school programs, faith-based and neighborhood associations to find engaged
youth to advise them. Also see if there is the presence of other Let’s Move! sub-initiatives in their city, town or county whose efforts
could be included within their taskforce, such as Let’s Move! Child Care, Let’s Move Museum & Gardens, or Let’s Move! Active
Schools. Learn more about the other sub-initiatives of Let’s Move! at www.LetsMove.gov.
17
Pathway for Progress
The following process chart is a suggested pathway for LMCTC sites to make progress in this initiative. You may find that those you
are advising are not following or do not plan to following these steps exactly.
Sign Up (Page 15)
Assess Progress w/ Medal Status Survey (Page 24)
Medals Awarded (Page 26)
Celebrate Success
(Page 44)
No Medals Awarded
Set Priorities and Design Action
Plan (Page 27)
Consult Benchmarks, Steps to
Success, Resources, and use
Technical Support (Page 29)
Take Action by carrying out
identified activities to reach
benchmarks (Page 42)





The first step after signing up is for the LMCTC site to assess their starting place with the medal status survey (Page 24).
If they qualify for medals from their initial medal status survey, they’ll be awarded those medals by NLC and encouraged to
Celebrate Success (Page 44) and then Set Priorities and Design Action Plan (Page 27).
If they do NOT qualify for medals, they head straight to Set Priorities and Design Action Plan (Page 27). After setting
priorities, they Consult Benchmarks, Steps to Success and use Technical Support (Page 29). Then, they Take Action (Page 42)
to complete the goals.
Once the site has made progress, they head back to Assess Progress. Encourage the LMCTC site to update their medal status
survey to let NLC know they’ve qualified for additional medals.
The LMCTC site repeats this process until they reach five gold medals!
18
Different Levels of LMCTC Sites
The chart below illustrates the different technical assistance roles of HHS Regional Offices, HHS HQ and NLC for each of the five
levels of LMCTC sites: new, introductory, intermediate, advanced and graduate. As you’ll see in this chart, your focus as an OASH
regional office is with sites at the Intermediate and Advanced levels. At this time, NLC will take primary responsibility for
sites in the New and Introductory levels. Roles and responsibilities shown here are effective March 7, 2014 and will be revisited in 3
months. *Information regarding which category an LMCTC site is designated as is illustrated in the monthly Excel report provided by
HHS HQ.
Roles/Responsibilities and Associated Activities and Tasks for NLC, HHS HQ, and OASH Regional Staff
Definitions for Site levels:
• New - site that has signed up in last 45 days and has NOT submitted survey.
• Introductory- site that has NOT submitted survey and signed up over 45 days ago.
• Intermediate – site that has submitted initial survey and usually has received first round of medals. In rare cases does a site submit
a survey and not receive medals.
• Advanced – site that has received medals at least twice.
• Graduate – site that has received five gold medals.
Provide Technical
Assistance (TA)
Role/
Resp.
Activity
NLC's Tasks
HHS HQ's Tasks
OASH Regional Staff's Tasks
When a community signs up for LMCTC, becoming an LMCTC site, NLC sends HHS regional office notification.*
• Alert regions of new
sign ups and send initial
welcome email to sites.
• After NLC sends initial initiative's
• Provide support and
• Provide communication template
welcome email to a new site, reply to the
general background info
for regional utilization.
Provide TA to
email, and send a welcome email from
to sites if requested.
• Support regional staff if
New LMCTC
the region, utilizing the welcome
• Encourage sites to
requested
Sites
communication template.
submit survey.
• Highlight new sites in monthly
• Provide support and general
• After 30 days, if no
excel report.
background info if requested.
survey is submitted, call
to see if assistance is
needed.
19
Provide Technical Assistance (TA)
NLC will transfer New to Introductory if 45 days have passed and survey not submitted.
If survey submitted, New becomes Intermediate.*
• Encourage sites to
submit survey.
• React to specific questions regarding
Provide TA to
• Hold calls with sites
TA from sites.
Introductory
• Support regional staff if requested
to help them submit
• NO proactive outreach done with these
LMCTC Sites
survey (with regional
sites.
staff if possible).
Once an Introductory has submitted survey, NLC will award medals if eligible and transfer to Intermediate.*
• Award medals on
backend of website.
• Send medal award
emails to sites receiving
awards, and include
local press template
and suggest they
update community
profile page
information since they
have activities to share,
Provide TA to
copy regional staff on
Intermediate
email notifications sent
LMCTC Sites
to LMCTC sites.
• Send quarterly
reminders to sites
suggesting they update
their survey.
• Respond to TA
requests as needed.
• Support regions in
providing TA to sites.
• Conduct site visits
and provide TA on site.
• Provide congratulatory
communication template for
regional utilization.
• Provide regions with monthly excel
report, which contains updated
information on medal awards and
unique community profile codes.
• Support regional staff if requested.
• Write case studies/blogs/success
stories as appropriate.
• After NLC sends medal award email to
a site, reply to the email, & send the site a
congratulatory email from the region.
• Hold TA call with site (POC) to help set
priorities and design a plan of action.
• Proactively provide specific TA on five
goals to site by consulting resources and
tools available, and offering advice that
seems appropriate given the site's
progress and capacity.
• When progress is made, encourage site
to update survey.
• Follow up with Intermediate sites as
needed until site becomes Advanced.
If other tasks have been completed and a
region has capacity:
• Encourage LMCTC sites to add content
to community profile page when new
activities have occurred by utilizing
community profile communication
template, including providing their
specific URL and code, and providing
guidance for completing.
• Identify strong sites in regions that can
serve as mentors/models for other sites.
• Discuss how coalitions/task forces can
help achieve goals.
20
Once an Intermediate has received second round of medals, NLC will transfer to Advanced.*
• After NLC sends medal award email to
a site, reply to the email, and send the
site a congratulatory email from the
region.
• Proactively provide specific TA on five
goals to site by consulting resources and
• Award medals on
tools available, and offering advice that
backend of website.
seems appropriate given the site's
• Send medal award
progress and capacity.
emails to sites receiving
• When progress is made, encourage site
awards, and include
• Provide congratulatory
to update survey.
local press template
communication template for
• Showcase and promote success by
and suggest they
regional utilization.
sharing success stories in reporting and
update community
• Provide regions with medal
Provide TA to
on monthly calls and by utilizing success
profile page
updates and unique community
Advanced
story template.
information since they
profile codes in monthly excel
LMCTC Sites
If other tasks have been completed and a
have activities to share, report.
region has capacity:
copy regional staff on
• Support regional staff if requested.
• Encourage LMCTC sites to add content
email notifications sent • Write case studies/blogs/success
to community profile page when new
to LMCTC sites.
stories as appropriate.
activities have occurred by utilizing
• Support regional staff
community profile communication
if requested.
template, including providing their
• Conduct site visits
specific URL and code, and providing
and provide TA on site.
guidance for completing.
• Identify strong sites in regions that can
serve as mentors/models for other sites.
• Discuss how coalitions/task forces can
help achieve goals.
Once an Advanced has achieved five gold medals, NLC will transfer to Graduate*
21
• Showcase and
promote success by
developing success
stories into case
studies/blogs and
Provide TA to
collecting and
Graduate
illustrating success
LMCTC Sites
stories in each goal
area on LMCTC
website.
• Assist with beyond
gold activities.
• Support regional staff if requested.
• Write case studies/blogs/success
stories as appropriate.
• Assist with beyond gold activities.
• Showcase and promote success by
sharing success stories in reporting and
on monthly calls and by utilizing success
story template.
• Assist with beyond gold activities.
If other tasks have been completed and a
region has capacity:
• Encourage LMCTC sites to add content
to community profile page when new
activities have occurred by utilizing
community profile communication
template, including providing their
specific URL and code, and providing
guidance for completing.
• Identify strong sites in regions that can
serve as mentors/models for other sites.
• Discuss how coalitions/task forces can
help achieve goals.
All Sites
Hold
quarterly
calls with all
LMCTC sites
within region
• Support regions if
requested.
• Participate on call if
appropriate.
Build
relationships
with a few
LMCTC sites
• Work with LMCTC
sites to submit survey.
• Work with LMCTC
sites to complete
community profile.
• Write spotlights in
newsletter.
• Provide regional staff with draft
agenda and assistance, if requested.
• Participate on call if appropriate.
• Utilize quarterly calls communication
templates and site contact information
from monthly excel report for drafting
scheduling emails to sites.
• Send communication, schedule and
hold call.
• Provide requested TA to LMCTC sites
following call.
• Write case studies/blogs/success
stories as appropriate.
If other tasks have been completed and a
region has capacity:
• Build deeper relationships with a few
LMCTC sites within region to learn more
extensively how this work looks locally
and work with these sites to serve as
mentors/models for other LMCTC sites.
22
Build
relationships
with regional
and state
partners
• Support regional staff
if requested
• Support regional staff if requested
If other tasks have been completed and a
region has capacity:
• Learn how regional/state partners (i.e.
State Health Departments) can leverage
existing technical support resources to
help sites progress towards medal
completion
• Integrate LMCTC into other
regional/state activities (i.e. state plan)
• Maximize resources available and
knowledge available in region by
developing relationships with USDA
regional offices
Maintain
relationships
with RWJF
(funder)
• Primary liaison with
RWJF
• Have bi-weekly call
with project officer
• Provide monthly
report and quarterly
updates
• Manage budget
• Participate in
monthly conference
calls and twice per year
gatherings
• Support NLC if requested
• N/A
Maintain
relationships
with White
House
• Support HHS HQ if
requested
• Interact with WH
when needed, keeping
HHS HQ in loop
• Interact with other
sub-initiatives when
needed, keeping HHS
HQ in loop
• Primary liaison with White House
• Participate in monthly call with
WH, HHS HQ and NLC
• Participate in weekly call with WH
and all sub initiatives
• Primary liaison with other subinitiatives
• N/A
23
Assessing and Reporting Progress—the Medal Status Survey
After a community has signed up for LMCTC,
their first step is to fill out their medal status
survey. Submitting this survey will give them a sense
of their starting point for the five LMCTC goals, and
will help them identify next steps for action and areas
where technical assistance might be needed. At this
time, NLC will take primarily responsibility
for survey submission for those sites that
have not yet submitted their initial survey
(“New” and “Introductory” sites).
How do LMCTC sites access the survey? A
municipality or county’s unique survey link is
provided in their confirmation and welcome emails.
This information is also provided to OASH regional
staff within the monthly excel document. Please email
[email protected] if you need an LMCTC site’s survey
link. A Word document version of the survey has been
created to help LMCTC sites more easily circulate the
survey to multiple departments and to help clear it
through multiple channels for approval. An LMCTC
site can also email the Word document version of the
survey (see Appendix, Page 57) to [email protected].
How can OASH Regional Staff assist?





The role of Regional Staff is to support NLC in their outreach to
sites needing to submit their initial survey.
Remind LMCTC sites the importance of, and benefits to
submitting their survey!
Although NLC conducts the outreach and provides assistance to
sites in submitting their initial survey, Regional Staff should be
aware of how an LMCTC site accesses their survey so they can be
of assistance if sites have questions on updating their information.
Note: Submitting the initial survey is an essential first step for a
site after they have signed up. Thus, Regional Staff should NOT be
working with staff on other priorities until they have completed
the initial survey. NLC is the lead in helping sites submit their
initial survey, and Regional Staff can help reinforce this with sites.
Please note: within many communities not all data is housed in
one place, and the survey can encourage cross-system
collaboration towards healthier communities. If they are having
trouble finding data, they can submit a partially complete survey
and return to their survey at a later date.
About the Survey: The survey contains questions to
assess an LMCTC site’s current activities within each
of the five LMCTC goals. Survey responses are used to
award bronze, silver and gold medals as an LMCTC site makes progress on the five LMCTC goals. While an LMCTC site must submit
their initial survey as a first step after signing up for LMCTC to assess their starting point, they’ll update their survey responses
whenever progress is made on the five goals. In order to earn bronze, silver and gold medals when benchmarks are
reached, an LMCTC site must update us on their progress by resubmitting their survey.
24
Tips for Where Local Data Might Be Located for Filling Out the Survey
Some LMCTC sites may have trouble finding local data to fill out the survey. Common places where this data may be housed locally:
Goal I: Start Early, Start Smart:
Where can an LMCTC site find the information to answer the questions on Goal I? Who can be a key partner on Goal I?
City/County health department, Department of Youth and Families, area healthcare provider, State Dept. of Children & Family
Services, State Childcare Resource and Referral Agency, Local Headstart Office
Goal II: MyPlate, Your Place
Where can an LMCTC site find the information to answer the questions on Goal II? Who can be a key partner on Goal II?
Office of Contracts/Purchasing/Bids/Vendors, Park & Recreation Department, Mayor’s Office, Social Services Agency
Goal III: Smart Servings for Students
Where can an LMCTC site find the information to answer the questions on Goal III? Who can be a key partner on Goal III?
City/County school district, local healthcare provider, State Department of Education, local anti-hunger non-profit, School
Nutrition Director. To help an LMCTC site complete this section, a potential resource may be the state education agency's child
nutrition program director, which can be found by visiting: www.fns.usda.gov/cnd/Contacts/StateDirectory.htm.
Goal IV: Model Food Service
Where can an LMCTC site find the information to answer the questions on Goal IV? Who can be a key partner on Goal IV?
Office of Contracts/Purchasing/Bids/Vendors, Social Services Agency, City Manager’s Office, City Attorney’s office, city/county
health department, Parks & Recreation department
Goal V: Active Kids at Play
Where can an LMCTC site find the information to answer the questions on Goal V? Who can be a key partner on Goal V?
Parks & Recreation Department, Planning or Facilities Department, Department of Youth and Families
25
Medal Awarding Process
Based on the information an LMCTC site submits for their medal status survey, NLC awards
medals monthly to LMCTC sites that have reached benchmarks in the five LMCTC goals.
Remember, LMCTC sites must update their survey to receive additional medals in the five
LMCTC goals.
The 25th of each month is the deadline for survey updates in order to be eligible for medals
that month. NLC sends medal awards by email to the local elected official and designated
point(s) of contact usually on the 30th or 31st of each month. OASH regional staff is included
on these emails. OASH regional staff are also alerted of new medals within their monthly
Excel report, updated and distributed by HHS headquarters. In the medal awards
email provided by NLC, an LMCTC site receives PDF certificates that can be displayed
and shared with local stakeholders. In addition, to help them promote the exciting
news to their community, they receive a hometown press release template that can be
personalized and shared with local newspapers, bloggers and other media outlets. You
should encourage them to use social media to promote their achievements as well!
Their medals are also displayed on their community profile page (see Page 43), and
the LMCTC site moves up in the ranks on the Medal Standings Page
(http://www.healthycommunitieshealthyfuture.org/see-progress/medal-standings/)
How can OASH Regional Staff assist?



Provide support and further encouragement to sites on the strides they are making to implement the five LMCTC goals in their
community! This includes sending congratulatory emails after you are informed of the new medal awards.
When congratulating a site on a bronze medal, you can include suggestions on how to reach silver and gold. A similar practice can
be done with a site that has received a silver medal, providing them with the steps to reach gold. See p. 29-41 for Steps to Success.
Utilize the monthly excel document to ensure you have made contact/congratulated all sites who have medaled that month.
26
Helping LMCTC Sites Set Priorities and Design a Plan for Action
Once an LMCTC site has submitted their initial survey and has been awarded medals, a key role for you as an OASH regional staff
person is to help the LMCTC site set priorities for their
efforts and a design a plan for action. Remember, your
What is the role of Regional Staff?
goal is to provide the support to LMCTC sites in your
region to get them to five gold medals!
 Offer to hold a call with sites to help them set priorities and
We recommend that after an LMCTC site submits their
initial survey and is awarded medals (when they move
into the Intermediate Category), you host a call with
them to help them set priorities and design a plan for
moving forward to reach five gold medals.
In preparation for the call, review the LMCTC site’s
survey answers (you can do so by visiting their unique
survey link). You should also remind yourself what
medals they have achieved to date, and make sure you
have the necessary background on the LMCTC site to
make the call successful.


design a plan for action to meet the goals and benchmarks.
Remember: not everyone will utilize the website or other
resources on their own! Regional staff should remind sites of
resources.
Utilize quarterly regional calls to highlight LMCTC sites that
have had success as implementing the initiative, including those
sites that have taken clear steps to ensure success. Steps include
identifying creating a steering committee (which is an optional
additional activity), drafting a strategic plan, executing plan,
updating their survey and receiving recognition via the medal
process.
On your call, consider the following areas of discussion and key questions:








Consider providing an overview of the five goals for the LMCTC site and reviewing the LMCTC site’s survey answers.
Are there multiple goals that the city would like to focus on next?
o If so, what support do they need to reach the bronze, silver and gold benchmarks in those goal areas?
Which goal(s) may be a challenge for the LMCTC site?
What are short term priorities for the LMCTC site?
What are long term priorities for the LMCTC site?
What is their capacity to carry out these activities? Are there suggestions that could be quick wins for them, that might not
involve a lot of effort?
Have they achieved Goal II: MyPlate, Your Place yet? This may be a quick win for the LMCTC site.
Are there any new connections that the LMCTC site will need to make to be successful? For example, does the point of contact
need to approach the Parks and Recreation Department on Goal V: Active Kids at Play to learn more about their efforts?
27

When does the LMCTC site want to be checked in on again?
Once you have obtained a clear understanding of the priorities and action plan a site intends to implement, an additional (optional)
activity you might want to suggest is to discuss the benefits of creating a steering committee. Details on how to approach this
discussion is in the Forming a Let’s Move! or Childhood Obesity Taskforce section on p. 17.
Also take the call as an opportunity to remind the LMCTC site they share additional progress made by updating their medal status
survey. In addition, suggest they enter content in their community profile page (see Page 43) if they have information to share.
Following the call, we suggest you send a follow up email thanking the local elected official or point of contact for their time and
following up with any resources or links you referred to during the call. In your follow up email you can also resend their medal status
survey link and instructions for adding content to their community profile page.
If you would like NLC or OASH HQ staff to participate in any of these calls with you, please contact Sarah Shrimplin
([email protected]) or Elena Hoffnagle ([email protected]).
28
How to Help LMCTC Sites Achieve the Five Goals
To help an LMCTC site achieve the five LMCTC goals, the “Steps to Success” provide detailed suggested instructions for meeting the
bronze, silver and gold benchmarks for each LMCTC goal. In the tables under each goal section below, use the Goal Benchmarks,
Steps to Success, and Resources to assist an LMCTC site in carrying out the activities listed under each goal area. More resources and
additional information for each LMCTC goal are available on the “Take Action” and “Resources” Tab of the LMCTC website,
www.HealthyCommunitiesHealthyFuture.org. Note: the default for this information should be the website, which is where the most
up-to-date information appears.
Goal I: Start Early, Start Smart
To provide children with a healthier start, local elected officials commit to helping early care and education
program providers incorporate best practices for nutrition, physical activity and screen time into their
programs.
What are Early Care and Education Programs (ECE)?
Early care and education (ECE) programs include family and center-based child care, Head Start programs, preschools, and prekindergarten programs.
Why should local elected officials collaborate with ECE providers?
One in five children is overweight or obese by the age of six. Encouraging healthy eating and physical activity early in life is vital to
reversing the childhood obesity epidemic within a generation. ECE programs exist in every community and are an ideal place to
reach young children and help them develop healthy behaviors that can last a lifetime. A local elected official has a powerful
opportunity to support and recognize ECE providers in their community as they make improvements in their centers and homes to
prevent childhood obesity, support children’s healthy development, and prevent early onset of chronic disease.
What is Let’s Move! Child Care?
Let’s Move! Child Care (LM Child Care), a part of Let’s Move!, is a voluntary initiative to encourage ECE providers and parents to
adopt a set of best practices for obesity prevention. To learn more about LM Child Care and access free tools and resources, go to
www.HealthyKidsHealthyFuture.org. More resources are available on the Goal I Resource Page:
http://www.healthycommunitieshealthyfuture.org/view-resources/goal-i/
29
Benchmarks
Bronze: The LMCTC
site has an active
interagency collaboration
on early care and
education programs.
Steps to Success
Resources
Survey Question
This collaboration could include: health and human services
agencies, child welfare organizations, park and recreation
agencies, community and faith-based organizations, parent
organizations, child care commissions, state or local child care
resource and referral agencies, and ECE providers.
The following entities
may be helpful in
coordinating training
and technical assistance
for ECE providers:
--Local or state child
care resource and
referral agencies
(CCR&Rs) (see
http://www.naccrra.or
g/)
---Extension
services. Find the local
cooperative extension
staff at:
http://www.extension.
org/child_care.
--The state’s American
Academy of Pediatrics
chapter child care
contact (see
http://healthychildcare
.org/cccc.html.)
--Local pediatric
To receive a bronze
medal, an LMCTC site
must answer “Yes” to the
question, “Do you have
an active interagency
collaboration on early
care and education
programs?”
Consider whether the interagency collaboration:
--Capitalizes on relationships your city’s, town’s, or county’s
staff in family and child services agencies.
--Includes vocational schools, community colleges or
universities in their community that offer certification or
degree programs in early care and education.
--Builds upon an existing coalition of ECE providers in your
community. If one exists, have you reached out to this
coalition to discuss partnership opportunities?
--Leverages your city’s, town’s, or county’s Let’s Move! Task
Force. If one exists, does a representative of the ECE
community participate in this task force?
--Engages your local, county or state public health
department. Does this department have obesity prevention
initiatives that target children in ECE settings?
--Partners with nonprofit agencies in your area that support
childhood obesity prevention in ECE settings.
30
Silver: Participation
in Let’s Move! Child Care
is promoted among early
care and education
providers using at least
three approaches; plus
Bronze benchmark.
Gold: Each of the five
goals of Let’s Move! Child
Care has been integrated
into at least one
professional development
training offered annually
to early care and
education providers; plus
Bronze and Silver
benchmarks.
Promote participation in LM Child Care to ECE providers in
your community through at least three approaches.
Establishing new or enhancing existing approaches to reach
ECE providers can include incorporating messages about
LM Child Care into:
 Your city’s, town’s, or county’s website.
 Your city’s, town’s, or county’s public service agency’s
newsletter.
 A local elected official’s press announcement.
 A state of the city or state of the county address by a
mayor or county executive.
 City or county official statements supporting LM Child
Care and encouraging participation by ECE providers.
 Local media stories and ads (television, newspapers,
radio)
 Visits made to local ECE providers.
 Community events and other opportunities for ECE
providers to sign up for LM Child Care.
 Opportunities for public recognition of ECE providers
who are implementing LM Child Care best practices.
Integrate each of the five LM Child Care goals into at least one
professional development training offered annually to ECE
providers. You are encouraged to work with your interagency
collaboration to determine the steps needed to engage
organizations and providers that offer professional
development and training. Consider the following:
 Take an inventory of the professional development
training opportunities in the city, town, county, or
state. This is an excellent opportunity for CCR&Rs to
partner with Child & Adult Care Food Program
sponsors, health consultants, extension offices,
community colleges and others.
 Check with your state or local child care resources and
referral agency (see http://www.naccrra.org/) to see if
they provide professional development for ECE
providers.
Identify aspects of the LM Child Care initiative that can be
incorporated into existing training provided to ECE providers.
medical community
--Head Start State
Collaboration Directors
(see
http://eclkc.ohs.acf.hhs
.gov/hslc/states/collab
oration)
--Local Head Start
Health Services
Advisory Council
To receive a silver
medal, an LMCTC site
must answer “Yes” to the
question, “Do you have
an active interagency
collaboration on early
care and education
programs?”, and must
select three approaches
under the question,
“What approaches are
you using to promote the
five goals of Let’s Move!
Child Care to local early
care and education
(ECE) providers?”
Additional resources,
including webinars,
that can be used to help
trainers incorporate the
five LM Child Care
goals into their
professional
development programs
are available here:
healthykidshealthyfutur
e.org/resources/webina
rs.html
--Training information
can be found here:
Healthykidshealthyfutu
re.org/resources/traine
rs.html
To receive a gold
medal, an LMCTC site
must answer “Yes” to the
question, “Do you have
an active interagency
collaboration on ECE
programs?”, must select
three approaches under
the question, “What
approaches are you
using to promote the five
goals of LM Child Care
to local ECE providers?”,
and must indicate that
they provide at least one
professional
development training
that incorporates the
goals of LM Child Care.
31
Goal II: MyPlate, Your Place
To empower parents and caregivers, local elected officials commit to prominently displaying MyPlate in all
municipally- or county-owned or operated venues where food is served.
Municipally- or county-owned or operated venues that serve food may include employee and public
cafeterias, vending machines, recreational facilities, public hospitals and clinics, juvenile detention
centers, concession stands, and other areas served through distributive food programs.
What is MyPlate?
MyPlate, developed by the U.S. Department of Agriculture, is a powerful visual reminder to choose
healthier foods for building our plates at meal times, and to choose healthier choices among the food
groups. It is supported by Dietary Guidelines for Americans messages, with tools and resources available
at ChooseMyPlate.gov.
What roles can local elected officials play in prominently displaying MyPlate?
Healthy eating is influenced by access to healthy, safe, and affordable foods, as well as by individuals’ knowledge, attitudes, and
culture. A local elected official can provide information and tools to support healthy eating. Easy-to-understand nutrition
information, like MyPlate, at the point of purchase can help your employees, residents, and visitors make healthy food choices.
Benchmarks
Bronze: At least 51%
of municipally- or
county-owned or
operated venues that
serve food prominently
display MyPlate, and
the LMCTC site is
registered to be a
MyPlate Community
Partner.
Silver: At least 75%
of municipally- or
county-owned or
Steps to Success
1.
Become a MyPlate Community Partner
and receive free information and
materials about MyPlate. Sign up here:
http://www.choosemyplate.gov/partner
ing-program.html.
2. Identify all municipally- or countyowned or operated venues that serve
food in your city, town, or county. These
venues may include employee and
public cafeterias, vending machines,
recreation facilities, work sites, areas
served by distribution food programs
(e.g., a meals program for seniors),
recreational facilities, public hospitals
Resources
Survey Question
MyPlate Graphics:
http://www.choosemyplate.gov/
print-materialsordering/graphic-resources.html
To receive a bronze medal, an
LMCTC site must answer “Yes”
to the question, “Are you
currently a Community Partner
with USDA for Choose
MyPlate?” and must indicate
that at least 51% of municipallyor county-owned or operated
venues that serve food are
prominently displaying MyPlate.
MyPlate Community Toolkit:
http://www.choosemyplate.gov/
foodgroups/downloads/MyPlate/My
PlateCommunityToolkit.pdf
To receive a silver medal, an
LMCTC site must answer “Yes”
to the question, “Are you
32
operated venues that
serve food prominently
display MyPlate, and
the LMCTC site is
registered to be a
MyPlate Community
Partner.
Gold: 100%
of municipally- or
county-owned or
operated venues that
serve food prominently
display MyPlate, and
the LMCTC site is
registered to be a
MyPlate Community
Partner.
and clinics, juvenile detention centers
and probation camps, and concession
stands operated by the jurisdiction.
3. Download and/or order MyPlate
materials for all municipally- or countyowned or operated venues that serve
food.
o MyPlate graphic
resources: http://www.choose
myplate.gov/print-materialsordering/graphicresources.html
o MyPlate materials for
download: http://www.choose
myplate.gov/print-materialsordering.html
o Order additional MyPlate
materials
here: http://www.choosemypla
te.gov/print-materialsordering/order-online.aspx
4. Disseminate MyPlate materials to
all municipally- or county-owned or
operated venues that serve food and
confirm that MyPlate is prominently
displayed.
currently a Community Partner
with USDA for Choose
MyPlate?” and must indicate
that at least 75% of municipallyor county-owned or operated
venues that serve food are
prominently displaying MyPlate.
To receive a gold medal, an
LMCTC site must answer “Yes”
to the question, “Are you
currently a Community Partner
with USDA for Choose
MyPlate?” and must indicate
that at least 100% of
municipally- or county-owned or
operated venues that serve food
are prominently displaying
MyPlate.
Goal III: Smart Servings for Students—this goal is currently being revised.
To provide healthy food in schools, local elected officials commit to increasing participation in the School
Breakfast Program (SBP) and the National School Lunch Program (NSLP).
What are the SBP and the NSLP? Why are they important?
The School Breakfast Program (SBP) and the National School Lunch Program (NSLP) provide funding through the U.S. Department
of Agriculture to meal programs operating in schools and resident child care institutions. State education agencies administer the
33
lunch program at the state level, and local school food authorities operate it in schools. The programs provide nutritionally balanced,
low-cost or free breakfasts and lunches to children each school day.
By supporting school districts’ efforts to increase participation in the SBP and the NSLP, local elected officials can ensure that
students receive at least two healthy meals every school day. Studies conclude that students who eat school breakfast have higher
math and reading scores and better results on cognitive tests compared with students who do not eat breakfast. 1 Furthermore,
because public schools receive partial, federal reimbursement for offering the SBP and the NSLP, costs incurred at the local level can
be reduced. Participation in the SBP and the NSLP can also decrease the financial burden on families.
Children and youth spend a large part of each day in school, providing an excellent opportunity to promote healthy
behaviors. Expanding availability, accessibility, and participation in the SBP and the NSLP is one of the best ways to support
students’ health and academic performance. The SBP and the NSLP are particularly helpful for students from lower-income families.
The SBP and the NSLP provide meals to more than 11 million children and 31 million children each school day, respectively. Healthy
diets help children and youth grow, develop, and do well in school.
What roles can local elected officials play to increase participation in the SBP and the NSLP?
A local elected official can increase participation in the SBP and the NSLP by collaborating with school district officials to:
 encourage enrollment in the SBP and the NSLP among eligible families who participate in other local government programs
(e.g., low-income home energy assistance),
 form partnerships between schools and other stakeholders from all sectors (e.g., community organizations, anti-hunger
organizations, faith-based organizations, and city agencies), and
 generate public awareness of the SBP and the NSLP through speeches; public events; the city, town or county website; mail
inserts; or other means.
A local elected official can help reduce administrative barriers that discourage schools and students from participating in the SBP and
the NSLP. They can engage and convene key partners to provide more students with healthy meals at school.
Benchmarks
Bronze: At least 60% of
public schools participate
in the SBP.
Steps to Success
1.
Determine current participation rates in the SBP and the
NSLP. This information can be obtained directly from
participating school districts or from your state education
agency’s child nutrition program director:
Resources
Survey Questions
School Breakfast
Program Factsheet
(USDA):
To receive a bronze
medal, an LMCTC site
must indicate that at
least 60% of public
34
Silver: At least 70% of
public schools participate
in the SBP, and at least
60% of public elementary
and middle school
students and at least 45%
of high school students
participate in the NSLP.
Gold: At least 80% of
public schools participate
in the SBP, and at least
75% of public elementary
and middle
school students and at
least 65% of high school
students participate in the
NSLP.
www.fns.usda.gov/cnd/Contacts/StateDirectory.htm
2. Consider forging a new partnership or expanding an
existing partnership to increase participation in the SBP
and the NSLP. A partnership can help you assess current
barriers to participation, build support for SBP and the
NSLP, increase program awareness, and identify new
solutions and resources. Questions for the partnership to
consider can include:
o Has your city, town, or county established
partnerships with diverse stakeholders? Key
stakeholders may include school administrators,
school cafeteria managers, teachers, parents,
businesses, youth, and other community
members.
o Is your city, town, or county connected to your
state education department and/or your USDA
regional office to ensure schools are aware of
available technical assistance and resources?
o Is there a perceived stigma associated with the
SBP and the NSLP among students or schools that
needs to be overcome?
o Are wellness policies in your school district up to
date and being put into practice?
o Are schools participating in the SBP?
3. Depending on their schools’ specific circumstances, best
practices for increasing school participation in the SBP
can include alternate service methods (e.g., breakfast in
the classroom); modifying pricing practices (e.g.,
eliminating charges for families that are eligible for
reduced-price meals), and exploring creative menu
ideas. A local elected official can also help determine if
there are administrative barriers that can be removed,
such as limited trash pickup or infrequent bus service.
4. Strategies to increase student participation can include
promoting the programs to eligible families through
communications channels, including your city, town or
county website; other local government programs focused
on health, housing, or child care assistance; and other
community outreach efforts. Many families may not be
aware that they are eligible for free or reduced-priced
school meals.
http://www.fns.usda.gov
/sites/default/files/SBPf
actsheet.pdf
The USDA School
Breakfast
Toolkit: http://www.fns
.usda.gov/cnd/Breakfast
/expansion/default.htm
National School Lunch
Program Factsheet
(USDA):
http://www.fns.usda.gov
/sites/default/files/NSL
PFactSheet.pdf
Breakfast and Lunch
Program online
resources (Food
Research and Action
Center):
http://frac.org/federalfoodnutritionprograms/schoolbreakfast-program/
and
http://frac.org/federalfoodnutritionprograms/nationalschool-lunch-program/
schools participate in the
SBP.
To receive a silver
medal, an LMCTC site
must indicate that at
least 70% of public
schools participate in the
SBP, and at least 60% of
public elementary and
middle school students
and at least 45% of high
school students
participate in the NSLP.
To receive a gold
medal, an LMCTC site
must indicate that at
least 80% of public
schools participate in the
SBP, and at least 75% of
public elementary and
middle school students
and at least 65% of high
school students
participate in the NSLP.
The Healthy, HungerFree Kids Act of 2010:
Provisions that Improve
the School Food
Environment:
http://changelabsolutio
ns.org/publications/HH
FKA-school
35
Goal IV: Model Food Service
To improve access to healthy, affordable foods, local elected officials commit to implementing healthy and
sustainable food service guidelines aligned with the Dietary Guidelines for Americans in all municipally- or
county-owned or operated venues that serve food.
Municipally- or county-owned or operated venues that serve food may include employee and public cafeterias, vending machines,
recreational facilities, public hospitals and clinics, juvenile detention centers, concession stands, and other areas served through
distributive food programs.
Why are healthy and sustainable food service guidelines important?
Healthy and sustainable food service guidelines, aligned with the Dietary Guidelines for Americans, assist vendors and contractors
for municipally- or county-owned or operated venues in increasing healthy food and beverage choices. Such choices include the
availability of seasonal vegetables and fruits; vegetarian, seafood, and lean meat entrees; whole grains; 100% fruit juice; and freely
available drinking water. Healthy and sustainable food service guidelines are designed to make healthy choices more accessible, more
appealing, and more affordable. They are not designed to restrict choices. Healthy and sustainable food service guidelines can
influence constituents’ food choices, improve the quality of food consumed, and create greater market demand for healthier foods.
What can local elected officials do to implement health and sustainable food services guidelines?
A local elected official can model healthy nutrition by adopting food purchasing policies and practices in city, town, and county
venues to provide healthy food choices aligned with the Dietary Guidelines for Americans. Given the many city, town, and county
employees, constituents, and visitors who come into contact with these venues, adopting healthy and sustainable food service
guidelines is an important strategy for improving constituents’ access to nutritious and healthy choices.
Benchmarks
Bronze: All municipally- or
county-owned or operated
food vendors and contractors
are identified, along with the
dates when their contracts
can be amended or
renegotiated.
Steps to Success
1.
Identify all of the vendors and contractors owned
or operated by your municipality or county that
serve food and dates when contracts can be
renegotiated. This will help you determine how
many municipally- or county-owned or operated
venues serve food in your jurisdiction. Local
elected officials can use this information to
determine if healthy and sustainable food service
guidelines are currently being used, and if not,
Resources
Survey Questions
To receive a bronze
medal, an LMCTC site
must answer “Yes” to the
question, “Have you
identified all the vendors
and contractors for
municipally- or countyowned or operated venues
that serve food and when
36
Silver: A policy for healthy
and sustainable food service
guidelines aligned with
the Dietary Guidelines for
Americans is adopted
for municipally- or countyowned or operated venues
that serve food; plus Bronze
benchmark.
Gold: At least 30%
of municipally- or countyowned or operated venues
that serve food have
implemented the policy for
healthy and sustainable food
service guidelines aligned
with the Dietary Guidelines
for Americans; plus Bronze
develop a timeline for implementing them in the
food serving venues in their municipality or
county.
o If healthy and sustainable food service
guidelines are currently being used, can
they be applied to all contracts and
bids? If so, proceed to step three.
o If healthy and sustainable food service
guidelines are not currently being used,
proceed to step two.
2. Develop and adopt a policy for their healthy and
sustainable food service guidelines to be used in
contracts and bids for all municipally- or countyowned or operated venues that serve food. The
HHS/GSA food service guideline language can be
used as an example:
http://www.gsa.gov/portal/content/104429;
http://www.cdc.gov/chronicdisease/resourc
es/guidelines/food-service-guidelines.htm
3. Incorporate and implement your policy for
healthy and sustainable food service guidelines
into all food service and vending contracts and
bids owned or operated by your municipality or
county. Consider:
o Designating a point of contact in each
department, program, and food service
venue, as appropriate.
o Developing a timeline for renegotiating
contracts and issuing new bids.
contracts can be amended
or renegotiated?”
Improving the Food
Environment Through
Nutrition Standards: A
Guide for Government
Procurement
http://www.cdc.gov/salt/p
dfs/DHDSP_Procurement
_Guide.pdf.
Guide to Healthier Vending
for Municipalities and
Model Vending Agreements
(ChangeLab Solutions):
http://changelabsolutions.
org/publications/healthiervending-municipalities
Chicago, IL Healthy
Vending Resources:
http://www.cityofchicago.o
rg/content/dam/city/depts
/cdph/CDPH/BlueprintHe
althierVending2013.pdf
Guide to Understanding
Healthy Procurement
(ChangeLab Solutions):
To receive a silver medal,
an LMCTC site must
answer “Yes” to the
question, “Have you
identified all the vendors
and contractors for
municipally- or countyowned or operated venues
that serve food and when
contracts can be amended
or renegotiated?” and “Yes”
to the question, “Has your
municipality or county
finalized model food service
guidelines that align with
the standards of the U.S.
Dietary Guidelines for
Americans for municipalor county-owned or
operated venues that serve
food?”
To receive a gold medal,
an LMCTC site must
answer “Yes” to the
question, “Have you
identified all the vendors
and contractors for
municipally- or countyowned or operated venues
that serve food and when
contracts can be amended
37
and Silver benchmarks.
Determining what staffing or training
will be needed for implementation.
4. Ensure that your policy is being implemented as
planned, and that healthier food options are
being offered in your municipally- or countyowned or operated venues.
o Determine who is responsible for
ensuring the policy for healthy and
sustainable food service guidelines is
incorporated and implemented into
contracts and bids.
o Determine who is responsible for
compliance with the policy in food
service venues.
o Develop a reporting process for
compliance as part of your contracts.
o
http://changelabsolutions.
org/publications/healthyprocurement
Healthy Vending Guide
(Nemours Health &
Prevention Services):
http://www.nemours.org/c
ontent/dam/nemours/ww
w/filebox/service/preventi
ve/nhps/resource/healthyv
ending.pdf
or renegotiated?” and “Yes”
to the question, “Has your
municipality or county
finalized model food service
guidelines that align with
the standards of the U.S.
Dietary Guidelines for
Americans for municipalor county-owned or
operated venues that serve
food?” and indicate that
>30% of municipally- or
county-owned or operated
venues implement food
service guidelines that align
with the standards of
the U.S. Dietary Guidelines
for Americans.
Goal V: Active Kids at Play
To increase physical activity, local elected officials commit to mapping local playspaces, completing a needs
assessment, developing an action plan, and launching a minimum of three recommended policies, programs or
initiatives.
What are playspaces?
Playspaces are any place children and youth can play and be physically active. Playspaces can include publicly accessible
playgrounds, indoor and outdoor recreational facilities, skate parks, parks, fields, trails, and greenways.
What does it mean for playspaces to be inaccessible?
There are multiple ways to define lack of access, including but not limited to the following definitions:
 There are no playspaces in the neighborhood, or
 There are limited playspaces in the neighborhood, or
 The playspaces available to constituents are not safe, and determined inaccessible, or
 Constituents in the area of need cannot walk a reasonable distance (approx. ½ mile), travel by car or mass transit to available
safe playspaces.
38
There are other research-based definitions for lack of access. Local elected officials can determine which definition best fits the needs
of their city, town, or county and can use this information when assessing lack of access to playspaces in their community.
What does it mean for playspaces to be safe?
There are multiple ways to define safe playspaces. Definitions may include components of injury prevention, crime statistics, and/or
environmental concerns. For example, a safe playspace could mean one in which youth or adults are less likely to be physically
injured while using the playspaces. A safe playspace also could imply that there are low incidences or reports of crime in or around
the playspaces. Finally, a safe playspace could mean limited exposure to environmental hazards, such as air or water pollutants. One
community may choose components of one or all of these definitions to define safe playspaces.
What roles can local elected officials play in promoting physical activity?
A local elected official can play an important role in promoting public health by removing barriers, increasing opportunities, and
providing information to increase physical activity. Furthermore, active communities provide opportunities that can benefit the local
economy, deter crime, and support the local environment. Among other steps, they can expand opportunities for physical activity by
ensuring that your constituents have access to safe, open venues (e.g., public parks, trails, playgrounds and indoor/outdoor
recreational facilities) that are conveniently located for all youth and families.
Benchmarks
Steps to Success
Bronze: All
playspaces are
mapped.
1.
Map the location of existing public playspaces in your
community. Your map should include publicly accessible
playgrounds, indoor and outdoor recreational facilities,
skate parks, parks, fields, trails, greenways, and other public
spaces designed for physical activity. Methods to help you
map parks and recreation facilities include but are not
limited to:
o KaBOOM!’s free mobile mapping application
http://kaboom.org/mobile
o Partnering with a local college, university, or health
department’s geographical information system
(GIS) experts to determine the latitude and
longitude or address of a park or recreational
facility to illustrate existing offerings which can be
Resources
Survey Questions
To receive a bronze
medal, an LMCTC site
must answer “Yes” to the
question, “Have you
mapped the playspaces in
your community using
KaBOOM!’s tool or another
tool?”
39
o
o
used with corresponding population data and
indicate where gaps to access may exist.
Using existing resources from local parks and
recreation departments to determine the location of
the parks or recreational facilities. This information
may be available to you for free through
http://www.nrpa.org/PRORAGIS
Determining the location of recreational facilities in
your county by using the Census Bureau’s County
Business Pattern Database. This information is
available to you for free at
http://www.census.gov/econ/cbp/.
Silver: A needs
assessment of
playspaces is
completed and an
action plan is
developed; plus
Bronze
benchmark.
2. Using the map of local playspaces, complete a needs
assessment to identify neighborhoods in your city, town, or
county where there are gaps in access to safe and convenient
spaces for play and physical activity. They should consider
areas where playspaces are not accessible and safe,
and policies or initiatives that may be needed to improve
accessibility of those playspaces.
Conducting a
Comprehensive Playspace
Audit KaBOOM!
http://kaboom.org/take_ac
tion/playmaker_network/a
ssess_and_improve/condu
ct_comprehensive_playspa
ce_audit
To receive a silver medal,
a site must answer “Yes” to
the question, “Have you
mapped the playspaces in
your community using
KaBOOM!’s tool or another
tool?” and must answer
“Yes” to the question,
“Using the map of your
playspaces, have you
assessed the need for safe,
convenient places to play
and be physically active in
your community, and
developed a plan to address
those needs?”
Gold: At least
three
recommended
policies,
programs, or
initiatives from
the action plan are
launched to
increase access to
physical activity;
plus Bronze and
3. Develop an action plan and launch at least three
recommended practices to increase access to safe,
convenient places to play and be physically active in your
city, town, or county. Such practices can include:
o Creating joint use agreements with community
partners, including businesses, schools, churches,
and indoor and outdoor recreation facilities.
o Developing or expanding safe routes to schools.
o Implementing a sustainable play streets program.
o Connecting communities to parks or recreational
facilities by creating safe sidewalks, bike lanes and
The CDC Guide to
Strategies to Increase
Physical Activity in the
Community:
http://www.cdc.gov/obesit
y/downloads/PA_2011_W
EB.pdf
To receive a gold medal,
an LMCTC site must
answer “Yes” to the
question, “Have you
mapped the playspaces in
your community using
KaBOOM!’s tool or another
tool?” and you must answer
“Yes” to the question,
“Using the map of your
playspaces, have you
Active Living Research
Tools & Resources:
http://activelivingresearch.
40
Silver
benchmarks.
o
o
pathways.
Revitalizing existing places for play and physical
activity by enhancing the safety and accessibility of
playgrounds, parks, trails, greenways and public
recreation facilities.
Creating new places for play and physical activity.
org/resourcesearch
National Recreation and
Park Association
www.nrpa.org
Joint Use Agreement
Online Resources
http://changelabsolutions.
org/publications/modeljoint-use-agreementresources
assessed the need for safe,
convenient places to play
and be physically active in
your community, and
developed a plan to address
those needs?” and you must
answer indicate that you
have implemented at least
three actions to increase
access to safe, convenient
places to play and be
physically active.
Smart Growth America’s
National Complete Streets
Coalition:
http://www.smartgrowtha
merica.org/completestreets
Safe Routes to School
National Partnership
Resource Center:
http://www.saferoutespart
nership.org/resourcecenter
41
How LMCTC Sites Can Take Action
Using resources available to them and the plan and priorities they have set, the next step for LMCTC sites is to take action to achieve
the bronze, silver and gold benchmarks for each of the five goals. Be prepared to help LMCTC sites with problems they may face in
implementing activities in the five goals, and feel free to contact NLC or OASH HQ staff with complex problems LMCTC sites may be
having in implementing the goals.
Whenever an LMCTC site has done additional work that qualifies them for a new medal, please encourage that site to update their
medal status survey with additional progress and resubmit. Remember, the information updated in their medal status survey is used
to determine if additional medals need to be awarded to them.
Some things to keep in mind:


NLC and HHS do not verify or ask for proof that LMCTC sites have accomplished the activities on which they report
taking action. You should NOT be verifying work that LMCTC sites in your region report, instead focus on helping the
LMCTC sites make additional progress.
Every community is different! An LMCTC site may take action on a goal on a slightly different way than you may
expect. Generally, as long as their efforts align closely with bronze, silver and gold benchmarks, that will be sufficient.
42
Helping LMCTC Sites Share their Work
Community Profile Pages
Every LMCTC site has a Community Profile Page on the LMCTC website,
where they can publicly share their achievements and learn from peers about
other activities. NLC is more likely to feature and promote the work of LMCTC
sites with completed community profile pages. Please note: to receive
additional medals, sites must update their medal status survey;
information submitted on a site’s community profile page is not what
is used to determine whether medal benchmarks have been met for
medal awarding purposes. The community profile is simply a way for
them to share additional information, and content added is not used
in the medal awarding process.
What an LMCTC site adds to their community profile page is at their discretion.
Ideally, sites should update their information when they make progress. Upon
submission of new content to pages, NLC will review the information to ensure it’s consistent with the initiative (usually within 48
hours). The site receives an email notification when updates to their profile page are posted on the website.
How does an LMCTC site locate and add content to their profile page?
1. A community profile page can be found from the Directory of LMCTC Sites
(http://www.healthycommunitieshealthyfuture.org/see-progress/directory/)
2. To add content, scroll down to the bottom right of the page and click where it says, “Are you the local elected official? Click
here to update your page.”
3. In the window, the LMCTC site enters their unique alphanumeric ID code. This ten-digit code is the code that appears at the
end of their survey link. These codes are provided monthly within the excel document provided to OASH regional staff by
HHS headquarters. This code can also be obtained by sending an email request to [email protected].
Communities may find it helpful to use the template in the Appendix (Page 64) to gather content before submitting it. If they have
problems adding content to their page, email [email protected] for assistance.
43
Sharing Success Stories
Cities, towns and counties across the country are doing great work to create healthy communities for their residents and to prevent
childhood obesity. NLC and HHS HQ collect success stories to be used as unique opportunities arise to highlight LMCTC sites
nationally. These opportunities can include being highlighted on www.LetsMove.gov and
www.HealthyCommunitiesHealthyFuture.org, in webinars and newsletters, as well as in speaking engagements by senior federal
officials, and the leadership of NLC.
Although there is no guarantee a success story will be highlighted, LMCTC sites are encouraged to share innovative practices, major
local achievements, unique partnerships, and/or collaboration with other Let’s Move! sub-initiatives. LMCTC sites can share their
success by using the success story template (Appendix p. 70).
Special Recognition Opportunities
In addition to the monthly medal awards, additional opportunities are available to recognize LMCTC’s top achievers and give special
accolades to sites making considerable progress in transforming their city, town or county into a healthier community.
Opportunities include:


Yearly recognition of the top achieving LMCTC sites by population size at NLC’s Congress of Cities and Exposition (COC) in
November each year. In November 2013, NLC recognized 18 cities, towns and counties with the top medal achievement in the
five LMCTC goals. Information about next year’s special recognition will be sent to participating LMCTC sites in Fall 2014.
In the past, LMCTC sites have been invited to special events, including a White House celebration featuring the First Lady.
How can OASH Regional Staff help sites share their work?



Encourage LMCTC sites to add content to their community profile pages. When encouraging completion, it is important to share with
the LMCTC site a link to their profile page, their unique access code and where to enter the access code on the page.
Only sites that are Intermediate, Advanced and Graduate should be encouraged to add content to their community profile page. Please
do NOT instruct sites to add content to their profile page until they have submitted their initial survey.
Encourage sites to utilize the Success Story Template, found in the Appendix (p. 70), to promote their success! Completed forms can
be submitted to Aisha Hasan at [email protected].
44
Using A City or County Platform
For LMCTC sites, getting the word out to local residents and marketing and branding efforts at the local level can be a key way to
foster greater community buy-in and engagement and can serve as a tool for integrating related efforts around healthy eating and
physical activity under one umbrella. Marketing Let’s Move! activities can also signal to the public that health is a city/county priority
and can increase community awareness of city or county activities.
Consider encouraging LMCTC sites to brand their efforts.
Some cities have created a Let’s Move! brand for their efforts, such as Let’s Move
Columbia!, Let’s Move! Boise, and Let’s Move Cheney.
High
quality
versions
of
the
Let’s
Move!
logo
are
available
at:
http://www.letsmove.gov/logo-and-usage. Please encourage LMCTC sites to follow the
guidelines for use.
Other cities have incorporated their Let’s Move! work into an existing community health
brand, such as Healthy BR (Baton Rouge), Jumpstart Jackson (TN), or Healthy Fontana
(CA).
Getting the Word Out
LMCTC sites can consider creating a Let’s Move! page on their city, town or county website, or creating a new website or Facebook
page devoted to their efforts. They may also think about incorporating information about the community’s LMCTC work in existing
publications such as a Parks and Recreation Guide, School Lunch Menu or City Newsletter. Cross-promoting with other city events
and co-branding with other city initiatives or programs can also amplify the reach of their work with minimal extra effort. Local
media and bloggers can also be valuable communicators. They should consider taking advantage of free or reduced price media they
have access to as a city or county official, such as a community public access channel, billboards, or ads on buses or other public
transportation.
45
Other Support Available for LMCTC Sites
LMCTC Website: www.HealthyCommunitiesHealthyFuture.org
A great first source of support for LMCTC sites is the Let’s Move! Cities, Towns and Counties (LMCTC) Website—
www.HealthyCommunitiesHealthyFuture.org which provides resources to help LMCTC sites complete the five goals, highlight their
success, and facilitate peer-to-peer learning.
In particular, the “News” section is updated frequently with new funding opportunities, webinars, articles and resources that may be
useful. Please encourage LMCTC sites to check this page frequently. In addition to information about the five goals, the “News” tab
also hosts recordings of all LMCTC webinars, a large collection of resources, and city spotlights.
Partnering Organizations
As a reminder, NLC is working in partnership with HHS with support from the USDA, the National Association of Counties and other
nonprofit organizations to assist local elected officials who join LMCTC as they implement policy and environmental changes to
prevent childhood obesity.
LMCTC sites should contact NLC with inquires related to:








General questions about LMCTC
Signing up for LMCTC
Submitting the medal status survey
The medal awarding process
Adding content to their community profile page
Connecting with peer cities, towns and counties
Webinars and newsletters
The LMCTC Website: www.HealthyCommunitiesHealthyFuture.org
LMCTC sites should contact their OASH Regional Let’s Move! Advisor with questions related to:




Accomplishing the five goals
Setting priorities and developing a timeline
Connecting with other cities, towns or counties in their region
Connecting with subject matter experts
46

Sharing success stories
Subject matter experts partner with the NLC and HHS to provide in-depth, high-level technical support on specific challenges in the
five LMCTC goals. Subject matter experts are available to work with cities, towns and counties participating in LMCTC on a case-bycase basis, as needed. If an LMCTC site is facing a specific challenge or concern that you think would benefit from high-level
assistance, you should talk to HHS HQ about being connected with a subject matter expert. Subject matter experts come from
organizations and agencies such as:





The Centers for Disease Control and Prevention (CDC) www.cdc.gov
U.S. Department of Agriculture (USDA) www.usda.gov
Food Research and Action Center (FRAC) www.frac.org
ChangeLab Solutions www.changelabsolutions.org
KaBOOM! www.kaboom.org
Webinars and Newsletters
All
of
NLC’s
LMCTC
webinars
are
recorded
and
available
to
view.
Visit
the
webinar
archive
http://www.healthycommunitieshealthyfuture.org/news/webinar-archive/ to view a recorded webinar. In particular, LMCTC sites
may find webinars that focus on each of the five goals very helpful. For example, the Goal IV: Model Food Service Webinar features a
subject matter expert from the CDC speaking on the topic of healthy food procurement, and includes a spotlight on the City of
Chicago and their efforts to institute healthy vending throughout city buildings. Have an idea for an upcoming webinar? Email us at
[email protected]
The LMCTC newsletter is sent out monthly and spotlights LMCTC sites, shares information about upcoming events and webinars of
interest, as well as resources and opportunities. New LMCTC sites are automatically signed up for the LMCTC newsletter. If someone
other than the LMCTC site’s elected official or point of contact would like to receive the newsletter, they can sign up at:
http://www.healthycommunitieshealthyfuture.org/news/newsletter-signup/.
In addition, NLC sends blast email messages a few times a year with important stand-alone notifications. As an OASH regional staff,
you should feel free to send periodic blast emails to LMCTC sites in your region with funding opportunities or other important
notifications. You may also have state-specific opportunities or messages to send.
47
Peer Learning Opportunities
We strongly believe peer-to-peer learning is one of the best ways to share information. As OASH regional staff, you should always feel
free to connect communities with other local elected officials or city/county staff in their state, region or nationally who have
successfully launched an initiative like the one an LMCTC site may be working on, or have recently achieved a medal benchmark that
may be proving difficult for one of your LMCTC sites. Communities across the country are ready and willing to share their
experiences and lessons learned. For example, one of your sites may be planning to host trainings for childcare providers to achieve
the Goal I gold medal. You could connect them with city staff in a community that has held multiple trainings for child care providers.
Furthermore, you are encouraged to connect with other HHS Let’s Move! Advisors to hear how they are interacting with the LMCTC
sites in their regions, the different methods they are using to provide technical assistance, and learn about successful practices.
What is the role of OASH Regional Staff?


Host quarterly calls with sites in your region to provide peer-learning opportunities. These calls are a chance to hear what other
LMCTC sites have found to be successful, discuss similar challenges, and make connections with other city and county leaders. See
Appendix p. 76 for sample agendas, invitations and more information about hosting these calls.
Contact NLC if one of your LMCTC sites is looking for or would benefit from a peer mentor.
Local Funding and Support
In the development of the five goals, efforts were made to focus on strategies that would not take significant funds to implement, and
also provide lower cost alternatives, such as policy development. However, LMCTC sites may still be interested in support and/or
funding for their LMCTC efforts.
Although there is no specific funding from NLC or HHS available for LMCTC sites, regional staff may be able to assist sites in locating
relevant funding opportunities. For many communities, the best starting point for funding and support may be at the local level;
many LMCTC sites have received funding or in-kind donations from local groups such as:




Community Foundations
HMOs, such as Blue Cross, Blue Shield or Kaiser Permanente
Rotary Clubs, Kiwanas Clubs, or Junior Leagues
Businesses, especially athletic or running stores, gyms, pharmacies, or grocery stores
48


Media outlets
Community colleges and universities
National Funding Opportunities
Funding may also be available at the national level. The following organizations have in the past offered funding opportunities for
communities interested in improving the health and well-being of all residents through policy and environmental change strategies.










KaBOOM!, a national non-profit that envisions a great place to play within walking distance of every child in America.
kaboom.org
Convergence Partnership, a collaboration of funders, founded on the belief that health and place are inextricably linked.
www.convergencepartnership.org
Michael and Susan Dell Foundation, the foundation’s giving reflects a commitment to transforming the lives of children
living in urban poverty through better health and education. www.msdf.org
The Foundation Center, a national nonprofit service organization recognized as a leading authority on organized
philanthropy, connecting nonprofits and grant makers supporting them with tools they can use and information they can
trust. www.foundationcenter.org
Robert Wood Johnson Foundation, which provides grants for projects in the U.S. and U.S. territories that advance their
mission to improve the health and health care of all Americans. www.rwjf.org
Kaiser Permanente, the nation’s largest nonprofit health plan, is dedicated to proactively helping people get and stay
healthy. In Community Benefit, Kaiser Permanente partners with public and private organizations to work toward the
elimination of disparities in health and health care by providing access to care for all.
http://share.kaiserpermanente.org/category/about-community-benefit/
W. K. Kellogg Foundation supports children, families and communities as they strengthen and create conditions that
propel vulnerable children to achieve success as individuals and as contributors to the larger community and society.
www.wkkf.org
Kresge Foundation works to expand opportunities in America's cities through grantmaking and investing in arts and
culture, education, environment, health, human services, community development and place-based efforts in Detroit.
www.kresge.org
Nemours Health and Prevention Services is taking a leading role to help people understand the causes and health
implications of obesity and to promote healthier lifestyles among children and families. www.nemours.org
The California Endowment, a private health foundation that provides grants to community-based organizations
throughout California. www.calendow.org
49

Safe Routes to School National Partnership is a network of hundreds of organizations, government agencies and
professional groups working to set goals, share best practices, and leverage infrastructure and program funding to help
agencies that implement Safe Routes to School programs. www.saferoutespartnership.org
These suggestions are by no means an exhaustive list of resources, but a starting point for an LMCTC site’s research.
Communities can use their status as a Let’s Move! City, Town or County to their advantage! Some LMCTC sites have found that
having the groundwork completed, such as establishing a local committee dedicated to these issues and/or having an action plan
developed, makes their work more attractive to funders. In addition, NLC is able to offer letters of support or verification of an
LMCTC site’s efforts to support applications for funding.
On the federal side, SNAP-Ed (Supplemental Nutrition Assistance Program Nutrition Education) may be a good resource
for LMCTC sites as well. The goal of SNAP-Ed is to improve the likelihood that persons eligible for SNAP (Food Stamps) will make
healthy food choices with a limited budget and choose physically active lifestyles consistent with the Dietary Guidelines for
Americans. SNAP-Ed is implemented through partnerships with state agencies, land grant institutions, state and local public health
departments, food banks, and tribal programs. An LMCTC site can find the state SNAP office or implementing agency for their state
at: http://snap.nal.usda.gov/state-contacts
50
Chapter 3: Additional Regional
Activities and Support for OASH
Regional Staff
51
Additional Regional Activities
Hold quarterly calls with regional sites
The facilitation of quarterly calls provides an array of benefits for both the LMCTC sites and OASH Regional Staff. The benefits
include however, are not limited to:





Opportunity for OASH regional staff to share regional and national Let’s Move! updates
Sharing of resources by both HHS to sites and sites to their peers/other sites and HHS
Featured presentations, including special guests, on topics of interest to regional sites
OASH Regional Staff building their reputation as an important resource to sites
Relationship building with regional sites
Template emails for engaging sites in regional calls, a draft agenda and accompanying notes can be found in Appendix p. 76-78.
Identify Mentor Sites who can serve as models to other LMCTC sites
Peer-to-peer education can be one of the most effective methods for learning. Providing sites needing assistance with the opportunity
to speak one-on-one with another site encourages collaboration and could avoid a site committing time to activities that others have
found not successful. In addition, OASH regional staff can approach the distinction of a Mentor site as opportunity to highlight their
Graduate Level sites or other high achieving LMCTC sites.
Questions to consider when determining who could serve as a Mentor site:




Who are the High-Achieving or Graduate sites in the region?
Of the High-Achieving sites, are there any who are vocal in sharing details of their work during your regional quarterly calls?
What sites are enthusiastic about implementing LMCTC?
Have any of your sites been featured on a previous webinar offered by NLC?
Form partnerships with each of the State Departments of Health and encourage alignment of
LMCTC into State programs/initiatives
OASH partnerships with State Government leadership occur frequently in regional offices. Regional staff may wish to utilize existing
relationships, and those of their Regional Health Administrator (RHA)/Deputy Regional Health Administrator (DRHA), to
coordinate the promotion of LMCTC and implementation of statewide activities, such as utilizing these partners to learn of existing
52
activities to address childhood obesity. State Chronic Disease Directors may be appropriate contacts, in addition to the State Health
Officers.
Once potential partners have been identified, encourage collaboration by aligning priorities and identifying opportunities for LMCTC
integration into existing or planned State programs.
Build relationships with regional USDA Food and Nutrition Service (FNS) Offices
Forming a relationship with the regional USDA FNS Office can provide numerous benefits to both OASH regional staff as well as the
sites they are advising. Making this connection may allow access to updates and resources available by the USDA, as well as
opportunities for collaboration.
OASH regional staff should work with their Regional Health Administrator when starting conversations with the USDA. Your RHA
might want to contact the USDA FNS Regional Administrator personally, as one suggestion. Contact information for each of the
USDA FNS Regional Offices is found here: http://www.fns.usda.gov/fns-regional-offices.
53
Support Available for OASH Regional Staff
Providing assistance to an LMCTC site can bring a number of questions you may need assistance in answering. Support systems are
available to you and you are encouraged to utilize NLC and HHS HQ as you feel appropriate. Please see contact information on p. 55.
HHS Headquarters
HHS Headquarters can answer
questions and provide guidance, to
topics pertaining to the following:







Subject Matter Experts (SME)
National League of Cities
NLC can answer questions, and
provide guidance, to topics
pertaining to the following:
Regional Report-outs
Monthly Excel Reports
Monthly Word Document
Reports
Let’s Move! Blog
Invitations engaging
Administration Officials to
participate in events
HHS/OASH Regional
Roles within the LMCTC
initiative
Headquarters involvement
in calls with LMCTC sites
and other partners
associated with local, state
and Federal partnerships.









Surveys and LMCTC site’s
survey data
Community Profiles
Medal Awarding
Alternate contacts for sites
History of site engagement
NLC LMCTC website
Webinars
Newsletter
NLC involvement in calls
with LMCTC sites and
other partners associated
with local, state and
Federal partnerships.
If OASH regional staff are presented
with an inquiry from a LMCTC site that
may need the assistance of a SME,
please inform Sarah Shrimplin at
[email protected] and she will
assist with arranging a dialogue with
the appropriate parties.
The SMEs include:





.
.
Goal 1
o
o
Goal 2:
o
Goal 3:
o
o
Goal 4:
o
o
Goal 5:
o
o
o
ACF
CDC
USDA
USDA
FRAC
CDC
Change Labs Solutions
CDC
Kaboom
Change Lab Solutions
54
Contact Information
National League of Cities (NLC)
Tracy Wiedt
LMCTC Program Manager
[email protected]
202-626-3002
Elena Hoffnagle
LMCTC Program Associate
[email protected]
202-626-3012
General LMCTC Contact
[email protected]
U.S. Department of Health and Human Services (HHS) Headquarters
Robin McKinnon
HHS LMCTC Program Director
[email protected]
240-276-6921
Sarah Shrimplin
HHS LMCTC Program Manager
[email protected]
215-861-4620
Aisha Hasan
Program Analyst
[email protected]
240-453-8133
U.S. Department of Health and Human Services (HHS) Regional Staff
Region I—Boston, MA
CT/ME/MA/NH/RI/VT
Jessica Sheeran [email protected]
(617) 565-6622
Region V—Chicago, IL
IL/IN/MI/MN/OH/WI
Bidisha Sinha [email protected]
(312) 353-1386
Region II—New York, NY
NJ/NY/PR/VI
Michelle Davis [email protected]
(212) 264-2560
Region VI—Dallas, TX
AR/LA/NM/OK/TX
Stacy Harper [email protected]
(214) 767-3490
Region III—Philadelphia, PA
DE/DC/MD/PA/VA/WV
Joshua Prasad [email protected]
(215) 861-4624
Region VII—Kansas City, MO
IA/KS/MO/NE
Sherry Mirador [email protected]
(816) 426-2821
Region IV—Atlanta, GA
AL/FL/GA/KY/MS/NC/SC/TN
Tyra Norris-Ellis [email protected]
(404) 562-7548
Region VIII—Denver, CO
CO/MT/ND/SD/UT/WY
Meghan Marshall
[email protected]
(303) 844-7854
Region IX—San Francisco, CA
AZ/CA/HI/NV/Guam/Pacific
Islands/Amer. Samoa,
Sheila James [email protected]
(415) 437-8075
Region X—Seattle, WA
AK/ID/OR/WA
Molly Reece [email protected]
(206) 615-3772
55
Appendix
A) Common Sign up FAQs you may receive
How can I find out if my community is already participating in LMCTC?
Visit the Directory Page: www.healthycommunitieshealthyfuture.org/see-progress/directory for
a listing of all participating LMCTC sites. If the community is participating, you can click on the
name of that community, which will take you to its profile page, where you’ll be able to see the
local elected official representing that community.
What if I am not a local elected official, and I want to get involved in LMCTC?
Connect with your mayor, city councilmembers, county executive, county commissioners or
other local elected officials to see if they are interested in committing to the initiative. The
LMCTC One-Pager (www.healthycommunitieshealthyfuture.org/wpcontent/uploads/2012/09/LMCTC-Flyer-2013.pdf) may be helpful in educating them about the
initiative. Additionally, you can become involved in the more comprehensive Let’s
Move! initiative by checking out the other opportunities at www.letsmove.gov.
Are there costs associated with joining the initiative? Do cities and towns need to
pay membership fees to the National League of Cities to participate?
There are no costs associated with joining the initiative. Although NLC is a membership
organization and collects dues from its members, cities and towns are not required to pay
membership dues nor be a member of NLC to participate in LMCTC.
Can my point of contact for the initiative be from a community non-profit
organization?
Yes, the designated point of contact can be from an organization outside of the city or county
government, such as a local non-profit working on health and wellness issues. However, the
commitment to sign up for LMCTC needs to come from a local elected official, designating the
point of contact, and the point of contact should plan to work closely with city or county officials
on the five LMCTC goals.
Can municipalities outside of the United States participate in LMCTC?
Foreign municipalities are NOT eligible to sign up for LMCTC. U.S. Territories and Associated
States are welcome to join LMCTC.
Can multiple local elected officials (i.e. two councilmembers) from the same
community or an entire city council be the community’s LMCTC representative?
Yes, please submit the sign up form indicating just one local elected official, and send an email
to [email protected] indicating the names, titles and emails of additional elected officials who will
be representing the community.
B) Blank Medal Status Survey
Let’s Move! Cities, Towns, and Counties Medal Status Survey
Please fill out the following survey to the best of your ability. We understand you may need time to answer all of the
questions, as such, you can submit the survey multiple times. Click here to review the goals before completing the survey
» If you have questions while taking this survey, please email [email protected] or call Elena Hoffnagle at (202)626-3012.
Mandatory fields in red
What is your municipality name?
What is your municipality’s State?
What type of municipality are you?
☐ City
☐ Town
☐ County
What is the name, title, and contact information for the Elected Official leading the Let’s
Move! efforts?
☐ Mayor
☐ Town Administrator/City Manager
☐ City Council Member
☐ Alderperson
☐ County Executive/Commissioner
☐ County Supervisor
☐ County Council Member
Name
Address 1
Address 2
City/Town
State
Zip Code
Email
Telephone
Do you have a lead person who will coordinate your community's Let's Move! activities and be
responsible for reporting progress to Let's Move! on HealthyCommunitiesHealthyFuture.org?
☐ Yes
☐ No
Name, Organization
Email
Phone
Have you established a Let’s Move! Task Force or work group?
☐ Yes
☐ No
If there is a political affiliation associated with your position, please identify your affiliation
(optional).
57
☐ Democrat
☐ Republican
☐ Independent
☐ Other
☐ N/A
In order to be recognized as a Let’s Move! City, Town, or County, a local elected official must be
willing to commit to the five goals of Let’s Move! Cities, Towns, and Counties and regularly
update Let’s Move! on your progress by completing an initial medal status survey and providing
updates to the survey over time.
Click here to review the goals before completing the survey »
☐ I am willing to commit to the five goals of Let’s Move! Cities, Towns, and Counties and do what I
can to further combat childhood obesity in my community.
Goal I: Start Early, Start Smart
Let’s Move! Child Care is a nationwide effort to empower early care and education providers to make
positive changes for children’s health that can last a lifetime by focusing on good nutrition, limited screen
time, and regular physical activity.
Are you partnering with your state’s Child Care Resource and Referral Agency? (The Child Care
Resource and Referral Agency is a key partner in Let’s Move! Child Care.) ☐ Yes
☐ No
Are you familiar with the five goals of Let’s Move! Child Care? ☐ Yes
☐ No
1. Physical Activity: Provide 1-2 hours of physical activity throughout the day, including
outside play when possible.
2. Screen Time: None under age 2. For 2 and up, work to limit to 30 minutes/week during
child care.
3. Food: Try to serve fruits or vegetables at every meal. Eat meals family-style whenever
possible. Avoid serving fried foods.
4. Beverages: When you can, give water during meals and all day. Avoid sugary drinks. For
children aged two and up, serve low- or non-fat milk and 4-6 ounces max of 100% juice a
day.
5. Infant Feeding: Provide breast milk to infants of mothers who wish to breastfeed.
Do you have an active interagency collaboration on early care and education programs?
☐ Yes
☐ No
What approaches are you using to promote the five goals of Let’s Move! Child Care to local early
care and education (ECE) providers?
☐ Your city's, town's, or county's website.
☐ Your city's, town's, or county's public service agency's newsletter.
58
☐ A local elected official's press announcement.
☐ A state of the city or state of the county address by a mayor or county executive.
☐ City or county official statements supporting Let's Move! Child Care and encouraging
participation by ECE providers. Local media stories and ads (television, newspapers, radio)
☐ Visits made to local ECE providers.
☐ Community events and other opportunities for ECE providers to sign up for Let's Move!
Child Care.
☐ Opportunities for public recognition of ECE providers who are implementing Let's
Move! Child Care best practices.
☐ I am not promoting the five goals of Let's Move! Child Care to ECE providers.
How many professional development trainings for early care and education providers do you provide
per year?
 How many incorporate the goals of Let’s Move! Child Care?
Goal II: MyPlate, Your Place
MyPlate is the new United States Department of Agriculture’s (USDA) icon replacing the food pyramid to
empower families and individuals to make healthy nutritious choices.
Are you familiar with the USDA MyPlate and the free resources available to communities?
☐ Yes
☐ No
Are you currently a Community Partner with USDA for Choose MyPlate? ☐ Yes
☐ No
How many municipally- or county-owned or operated venues do you have where food is offered or
sold (i.e., city hall, parks and recreation, libraries, department of motor vehicles, police departments
or fire stations, juvenile detention centers, or public medical facilities/clinics)?
How many municipally- or county-owned or operated venues that serve food are currently displaying
MyPlate?
Goal III: Smart Servings for Students
Municipal and county leaders have an important role to champion federal nutrition programs.
The School Breakfast Program and National School Lunch Program are federally-assisted programs
offered by USDA to provide balanced, low-cost or free meals. To help you complete this section, a
potential resource for you may be your state education agency's child nutrition program director, which
can be found by visiting: www.fns.usda.gov/cnd/Contacts/StateDirectory.htm
Are you aware of the federally-assisted school breakfast and lunch programs? ☐ Yes
Are you aware that providers of these programs can be reimbursed? ☐ Yes
☐ No
☐ No
59
How many public schools are in your jurisdiction?
Elementary
Middle
High
Total
How many students attend those public schools?
Elementary
Middle
High
Total
Are you currently working with schools to implement a school breakfast program? ☐ Yes
☐ No
How many public schools participate in the school breakfast program?
How many students currently participate in the school breakfast program?
Are you currently working with schools to implement a school lunch program? ☐ Yes
☐ No
How many students currently participate in the school lunch program?
Elementary
Middle
High
Total
Goal IV: Model Food Service
Health and sustainability guidelines for food services can influence better food choices, improve the
quality of food consumed, and create greater market demand for healthier foods.
Are you familiar with using food service guidelines as a strategy to promote health and
sustainability? ☐ Yes
☐ No
Are you aware of the U.S. Dietary Guidelines for Americans? (U.S. Dietary Guidelines for
Americans are the standards used for federal food and education programs to help people choose an
overall healthy diet.) ☐ Yes
☐ No
Have you identified all the vendors and contractors for municipally- or county-owned or operated
venues that serve food and when contracts can be amended or renegotiated? ☐ Yes
☐ No
60
Has your municipality or county finalized model food service guidelines that align with the standards
of the U.S. Dietary Guidelines for Americans for municipal- or county-owned or operated venues
that serve food? ☐ Yes
☐ No
What percentage of your municipally- or county-owned or operated venues implement food service
guidelines that align with the standards of the U.S. Dietary Guidelines for Americans?
Goal V: Active Kids at Play
Providing safe, convenient places to play and be physically active can improve the health of residents,
including reducing childhood obesity.
Are you familiar with KaBoom!'s tool to map your municipality's or county's playspaces? Note:
playspaces are publicly accessible parks and recreation places (i.e., playgrounds, fields, skate parks).
☐ Yes
☐ No
Have you mapped the playspaces in your community using KaBoom!’s tool or another tool?
☐ Yes
☐ No
Using the map of your playspaces, have you assessed the need for safe, convenient places to play and
be physically active in your community, and developed a plan to address those needs?
☐ Yes
☐ No
Have you implemented at least three actions to increase access to safe, convenient places to play and
be physically active? ☐ Yes
☐ No
☐ Joint use agreements
☐ Recess policy in schools
☐ Zoning ordinances
☐ Strategies for walking and biking to school or work
☐ Providing multi-modal transportation options
☐ Creating or revitalizing parks and recreation facilities
☐ Increasing the number of playgrounds
☐ Periodic closing of public streets for play
☐ Physical activity requirements for city- or county-funded youth programs
☐ City Master Plan includes provisions to encourage walking and biking
General Question
What technical assistance do you think is most important for you as the municipality contact to be a
successful Let’s Move! City, Town, and County? Please select all that apply:
61
☐ Online tool/community
☐ Webinars
☐ Newsletters
☐ Site Visits
☐ Models/templates
☐ Access to subject matter experts
☐ Other
Affirmation of Complete Survey
☐ I affirm I am completing this survey as the Let's Move! local elected official, or because my Let's
Move! local elected official has empowered me to do so on his/her behalf
Type Signature Here
Permission to Use Data
We would like to use the information you submitted, with your agreement, to highlight the
progress your municipality is making over time. Please check the box below indicating you allow
us to use your data for public purposes.
☐ I allow my lead person's name and email address to be displayed publicly for the purposes of local
elected officials, their staff, or the public to directly learn more about our LMCTC activities from my
lead person.
☐ I grant permission for the use of the data I provided in an aggregate fashion and for purposes
of Let’s Move!, National League of Cities, or others determined appropriate, to highlight my
municipality.
62
C) Benefits of Participating in LMCTC Handout
Benefits of Participating in Let’s Move! Cities, Towns and Counties (LMCTC)
Local elected officials who participate in LMCTC receive: recognition, technical assistance, best
practices, and peer networking opportunities as members of a national movement to reduce childhood
obesity.
 National Movement: By joining LMCTC, local elected officials can be part of a national movement
to build healthy communities for a healthy future.
 National Recognition: LMCTC recognizes communities and showcases their success in promoting
improved nutrition and physical activity through:
o
Bronze, silver, and gold medals, which are awarded monthly to local elected officials who
achieve one or more of the 5 specific, achievable LMCTC goals;
o
Opportunities to be recognized by First Lady Michelle Obama;
o
Templates and tools for highlighting local accomplishments in the media;
o
Displaying the name and photo of the participating local elected official on the LMCTC
website; and
o
Showcasing local accomplishments on individual profile pages on the LMCTC website (for
an example, see the community profile for Jackson, Miss.:
http://www.healthycommunitieshealthyfuture.org/places/ - Lakewood, CO).
 Technical Assistance and Best Practices: With funding from the Robert Wood Johnson Foundation,
the National League of Cities (NLC) provides tools and technical assistance to participating local
elected officials and their staff, including:
o
Access and coordinated assistance from national, regional and state experts, including federal
agency officials and from nonprofit organizations;
o
Information and resources on the LMCTC website;
o
Webinars and newsletters on specific issues and challenges; and
 Peer Networking: Local elected officials who join LMCTC can share success stories and discuss
challenges with peers in other communities.
NLC is the lead collaborating partner of this initiative with the U.S. Department of Health and Human
Services, the U.S. Department of Agriculture, the National Association of Counties and other nonprofit
organizations to assist local elected officials as they take steps to prevent childhood obesity. To sign up
to participate or learn more, visit www.HealthyCommunitiesHealthyFuture.org.
63
D) Community Profile Page Template
Overall Instructions:
This is a profile page template for you to share the incredible work you are doing and for others
involved in this work to learn from their peers the various activities they have pursued. This
template is a tool for you to collect your stories prior to submission. You will still need to login to
your community profile page on www.HealthyCommunitiesHealthyFuture.org to enter and
submit your information.
What you put on your community profile page is entirely up to you. However, we have provided
guidance to create uniformity across profiles. Ideally, we would love for you to update your
information when you have made progress in your work. We will send reminders quarterly to
keep the information up to date, and we'll also send reminders for you to update your survey
information, which is what we use to award and recognize you with medals.
Upon your submission, NLC will review the information to ensure it is consistent with the
initiative. After that, it will be posted on www.HealthyCommunitiesHealthyFuture.org.
If you have any questions while filling out this community profile, please contact us at
[email protected] or call (202) 626-3012.
City, Town or County Fact:
Use this section to talk about a few public facts or unique features about your city,
town or county. This may be your city's tag line, or a fact related to healthy eating
and active living. 600 characters are allotted.
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Goals:
The goal section is designed to describe your activities as they correspond to the
medals you have earned. If you’d like a reminder of the goals, please click here.
The medals earned are directly tied to the survey information you provided. Fill in
your information in the boxes below for each of the five goals of Let’s Move! Cities,
Towns, and Counties.
Goal I: Start Early, Start Smart
Use this section to describe publicly what was critical for you to achieve your
medal to date. 400 characters are allotted.
Use this section to describe publicly what the next steps are for you to achieve your
next medal. If you have achieved gold, indicate what your efforts are to sustain
your momentum. 200 characters are allotted.
Goal II: MyPlate, Your Place
Use this section to describe publicly what was critical for you to achieve your
medal to date. 400 characters are allotted.
Use this section to describe publicly what the next steps are for you to achieve your
next medal. If you have achieved gold, indicate what your efforts are to sustain
your momentum. 200 characters are allotted.
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Goal III: Smart Servings for Students
Use this section to describe publicly what was critical for you to achieve your
medal to date. 400 characters are allotted.
Use this section to describe publicly what the next steps are for you to achieve your
next medal. If you have achieved gold, indicate what your efforts are to sustain
your momentum. 200 characters are allotted.
Goal IV: Model Food Service
Use this section to describe publicly what was critical for you to achieve your
medal to date. 400 characters are allotted.
Use this section to describe publicly what the next steps are for you to achieve your
next medal. If you have achieved gold, indicate what your efforts are to sustain
your momentum. 200 characters are allotted.
Goal V: Active Kids at Play
Use this section to describe publicly what was critical for you to achieve your
medal to date. 400 characters are allotted.
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Use this section to describe publicly what the next steps are for you to achieve your
next medal. If you have achieved gold, indicate what your efforts are to sustain
your momentum. 200 characters are allotted.
Additional Efforts:
Use this section to publicly describe other actions you have taken to promote
improved nutrition and increase physical activity. This could include other Let’s
Move! efforts. 600 characters are allotted.
The Impact We’ve Made:
You have the opportunity to fill in two quotes illustrating the impact made by this
work. The first one should be a quote from your local elected official on the impact
made. The section should be a quote from someone in the community who has
been positively impacted by the work done. Please include the name of the person
giving the quote. 300 characters are allotted per quote.
First Quote:
Person giving Quote:
Second Quote:
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Person giving Quote:
Key Partners:
Insert the names of the partners who have actively participated in your LMCTC
activities. The partners will be listed alphabetically.
Links:
Upload associated links for your LMCTC activities. Insert the title and the URL for
the links in the boxes below. There is a limit of 5 links.
Link 1
Link 2
Link 3
Link 4
Link 5
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Uploads:
Photos:
Please include up to 6 photos of your LMCTC activities for display on your
Community Profile Page.
Local Resources:
Please include resources critical in your LMCTC success. The format for these
resources can only be PDF. For example, would you like to share the professional
development curricula used to achieve Goal I? Do you want to share your model
food policy for Goal IV? Would you want to share your action plan you created for
Goal V?
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E) Success Story Submission Template
*Please note: although this general form notes NLC as the person to submit it to, OASH Regional
Staff can send this form and direct questions directly to Aisha Hasan at [email protected]
Let’s Move! Cities, Towns and Counties
Success Story Submission
Let’s Move! Cities, Towns and Counties (LMCTC) is looking to collect your success stories in
achieving the goals of LMCTC and addressing childhood obesity in your community.
These stories will be used as unique opportunities arise to highlight the success of
communities participating in LMCTC. These opportunities can include features on
www.letsmove.gov and www.HealthyCommunitiesHealthyFuture.org, and at speaking
engagements by senior federal officials and the leadership of the National League
of Cities (NLC).
These stories are not in lieu of completing your medal status survey or community profile page
on www.HealthyCommunitiesHealthyFuture.org. You must complete your medal status survey
in order to be eligible to receive medals from NLC. We encourage you to complete your
community profile page as a way to publicly share your experience so others can recognize and
learn from your efforts. Additionally, your success story also has a greater chance of being
featured if there is a completed community profile page we can link to.
We will periodically request success stories and ask that you use this template. Stories must
address at least one LMCTC goal and one topic area as described in the instructions below. We
will not accept submissions that do not adhere to this template. The LMCTC team is committed
to promoting your achievements and we appreciate your participation in LMCTC.
LMCTC Local Elected Official:
LMCTC City/County, State:
LMCTC Point of Contact (name, telephone number, email):
Success Story Title:
LMCTC Goals:
Instructions: Check all that apply for this story submission; stories must address at least one
goal.

Goal 1: Start Early, Start Smart – To provide children with a healthier start, local
elected officials commit to helping early care and education providers incorporate best
practices for nutrition, physical activity and screen time into their programs.

Goal 2: MyPlate, Your Place – To empower parents and caregivers, local elected
officials commit to prominently displaying MyPlate in all municipally- or county-owned or
operated venues where food is offered or sold.

Goal 3: Smart Servings for Students – To provide healthy food in schools, local
elected officials commit to increasing participation in school breakfast and lunch
programs.
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
Goal 4: Model Food Service – To improve access to healthy, affordable foods, local
elected officials commit to implementing healthy and sustainable food service guidelines
that are aligned with the Dietary Guidelines for Americans at municipally- or countyowned or operated venues that serve food.

Goal 5: Active Kids at Play –To increase physical activity, local elected officials
commit to mapping local playspaces, completing a needs assessment, developing an action
plan, and implementing a minimum of three recommended policies, programs or
initiatives.
Story Text Instructions:
Stories cannot exceed 500 words. In your submission, please include what successes have
been made, including relevant data, program, or policy updates, and what makes this story
special or unique. Please also ensure that your story is timely or newsworthy, therefore we will
offer multiple opportunities to submit stories. Consider what information may be helpful to
other communities in achieving the goal(s). Stories must address at least one of the following
topic areas:
 Innovative approaches being used to achieve your success
 Barriers you faced and how you overcame them
 The role partners played in your success, including the business community, community
and faith-based organizations, or local museums, gardens or libraries
 The role schools played in your success
 How agencies within your city/county government came together to collaborate on
LMCTC
 How your LMCTC efforts have been incorporated into or part of other community health
and wellness initiatives
 Achieved return on investment from your efforts
Pictures:
Please attach any appropriate photos to accompany this story submission and provide
permission for publication by the federal government and NLC.
*As a reminder, these stories are not in lieu of the medal status survey or community profile
page, and we encourage you to complete both. If you have any questions about completing your
medal status survey or community profile page, please contact Elena Hoffnagle at [email protected]
or 202-626-3012.*
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F) Welcome Email Template (in response to NLC’s initial email)
Hello <insert LEO name> and < insert point of contact name>,
As Elena mentioned, I am the Let’s Move! Advisor for U.S. Department of Health and Human
Services Region <insert region number>, which includes the state of <insert state LEO resides>.
I’m emailing to introduce myself as a regional resource available to you. As you move forward
with implementing this initiative, please don’t hesitate to reach out if you have any questions!
In the future you can expect I’ll be in touch as I am made aware of resources that can be of
assistance to you in implementing activities within <insert city/town/county name>. You can
also look forward to correspondence from the Let’s Move! Cities, Towns and Counties (LMCTC)
team at the National League of Cities, including alerts about upcoming webinars and resources.
For your convenience, below I’ve included information on a webinar noted within the LMCTC
series that I think may be of interest to you as you begin to implement this initiative:
Archived LMCTC Webinar: I’ve Signed Up! Now What?
This orientation webinar provides an overview of your next steps after joining LMCTC,
including:
 Overview of the five goals
 Tips for completing your medal status survey
 How to earn medals
 Resources and technical assistance available on the five LMCTC goals
 How to complete your community profile page
 Sharing your success and promoting your efforts locally
A recording of this webinar is available at
https://attendee.gotowebinar.com/recording/4306370684894426114
I look forward to working with you in the future!
Best,
<Insert your name>
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G) Let’s Move! Cities, Towns and Counties Community Assessment
Tool
Let’s Move! <Insert municipality name> Activities
<Insert Date>
Goal
Goal I: Start Early, Start
Smart
To provide children with a
healthier start, local elected
officials should commit to
encourage local early care and
education providers to
incorporate best practices for
nutrition, physical activity
and screen time into their
programs.
Goal II: MyPlate, My
Place
To empower parents and
caregivers, local elected
officials should commit to
prominently displaying
MyPlate in all municipal or
county venues where food is
offered or sold.
Goal
Goal III: Smart Servings
for Students
To provide healthy food in
schools, local elected officials
should commit to increasing
participation in public
schools’ breakfast and lunch
programs.
Activity
Organization

Example: Nutrition and Physical
Activity Education presentations,
including MyPlate with Childcare
and Daycare centers.
Laurent Bureau of
Health
Jane Doe

Example: My Plate on display at
City of Laurent Buildings
City of Laurent
Bureau of Health
Jane Doe

Example: Crozer My Plate Concept
Literature is encouraged at all City
health fairs
Keystone Crozer
Jane Doe
Activity/Partners to Engage

Example: Currently working with
Principle to incorporate more
healthy food options within Middle
School.
Organization
Brighten Middle
School
Jane Doe
Goal IV: Model Food
Service
To improve access to healthy,
affordable foods, local elected
officials should commit to
implementing healthy and
sustainable food service
guidelines that are aligned
with the Dietary Guidelines
for Americans at municipal or
county spaces that serve food.

Vending Machines have Healthy
Snacks
City of Laurent
Bureau of Health
Sara Carter
Goal V: Kids on the Move
To increase physical activity,
local elected officials should
commit to mapping local play
spaces, completing a needs
assessment, developing an
action plan, and
implementing a minimum of
three recommended policies,
programs or initiatives aimed
at increasing access to play.

Example: Triple E: Eat Exercise and
Enjoy
3 month program for Laurent Teens
struggling with weight management
October 1 to December 19
Smedley Wellness
Center
Jane Doe

Example: Community Health
Initiative that provides walking and
exercise groups, Zumba, and two
lectures pertaining to healthy living
per week. In addition, we have
access to the Bennett Farm and
Hillside Farm.
Chester Housing
Authority
John Doe
Widner University
Jane Doe

Laurent City of
Example: There is a GIS mapping
Recreation
class within the MPH program.
Maybe we could enlist a student for John Doe
assistance, consider it an internship.

Example: Youth Amateur Boxing
Targeting youth between ages 8 and
18
Additional Activities/Resources

Van that seats 9-12 and two drivers to
drive that van

Three state-of-the-art computer labs
with wireless internet, surround sound,
and 60" LCD screens at each site.

Volunteer Tax Income Assistance
preparation (VITA) during the months
of January - April.

Space, equipment and funding for a full
Organization
Laurent Housing Authority
John Doe
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vending operation for fresh produce
and other food items at the Bennett
Farm.

Social services and individual support
through two social work interns from
Temple.

Building Block newsletter for
promoting activities

KeyStone Mercy Outreach
Literature is distributed at all possible
health education opportunities.
Keystone Mercy
Jane Doe
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H)Draft Information for Regional LMCTC Calls
Email Template for engaging sites in initial discussion
Hello all,
You are receiving this email due to your participation in Let’s Move! Cities, Towns and Counties
(LMCTC) within the U.S. Department of Health and Human Services (HHS) Region <insert
region number>. This region includes <insert all states within region>.
This email is to inform you of an upcoming call specific to cities, towns and counties engaged in
LMCTC. This introductory call will provide opportunity to share successes and challenges when
approaching the Let’s Move! initiative. It will also be opportunity to provide feedback to both
regional and national partners associated with the initiative on how best they can assist in
ensuring success in implementation of your community’s work.
Your participation in this call is greatly appreciated! Interested parties are encouraged to access
our scheduling survey to provide their availability for participation. Please complete the
scheduling survey by <insert date>. Finalized details pertaining to the call (including a
date/time, call in number and agenda) will be provided during the week of <insert date>. In the
meantime, please feel free to contact me at <insert email> or <insert telephone number> if you
have any questions.
Please note: the recipients of this invitation for engagement are those individuals noted as lead
contact for various LMCTC in this region. This invitation was not sent to local
elected/appointment officials, unless they were solely noted as contacts for their LMCTC;
however, elected/appointed officials are welcome to participate as well and you should feel free
to share this invitation with your leadership.
Again, please don’t hesitate to reach out to me if you have any questions about the information
shared!
Best,
<insert name>
**Please note: this template includes hyperlinking the words scheduling survey to a doodle poll.
** All email recipients should be blind cc’d on this communication, thus ensuring the privacy
of those included.
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Email Template for alerting sites of call time and draft agenda
Hello all,
A Let’s Move! Cities Towns and Counties (LMCTC) regional call is scheduled for <insert
underlined date and time>. Although this call is not mandatory, we greatly appreciate your
participation if your schedule permits! The forwarded email below details the nature of this call.
Here are the conference call line details, followed by a meeting agenda:
Call in #: <insert information>
Participant code: <insert code>
Agenda:
I. Introductions
II. What’s on Your Mind as a LMCTC Site?
III. Technical Assistance
IV. Next Steps
We hope to have your participation next week! In the meantime, please let me know if you have
any questions leading up to the dialogue!
Best,
<insert name>
** This communication should also have all recipients blind cc’d
** An option is to send this email as a response to the original email, thus creating an email trail
of communication pertaining to this topic. Hence the above reference to the forwarded email
below details the nature of this call
** An outlook invitation can be sent out following this announcement.
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Draft call agenda with notes
I. Introductions (10 minutes)
II. What’s on Your Mind as a LMCTC site? (15 minutes)


This is an opportunity for you to talk to one another. Is there anything you would like to
ask your peers for assistance on?
Have you had any challenges? Do you have suggestions on overcoming those challenges?
III. Technical Assistance (20 minutes)


Support we can provide:
o Assistance with Survey
o Assistance with Community Profile Page
o Steps to Success
o Educate your stakeholders
o Gateway to information
o Promote your success
Questions for LMCTC sites:
o How can we help?
IV. Next Steps (5 minutes)



Provide summary of feedback
Ensure notes to call will be sent out
Thoughts on frequency of call (suggest quarterly if feedback is minimal)
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I) Criteria for inviting VIP Guest Speakers
Protocol for inviting the First Lady
Regional staff should inform an LMCTC site who is seeking participation by the First Lady in
one of their events that the office receives a large number of invitations and is unable to accept
most of the invitations. Nevertheless, to request the First Lady participate in an event, an email
request should be sent to [email protected] with the following information:





Description of event: date, address, and highlighting the number of people who are
projected to be in attendance (i.e. both kids participating and parents/folks in
general attendance), the partners within the collaboration (i.e. specific schools, any
community based organizations, etc.), the media who has been invited and the other
high profiled people who will be in attendance.
Provide an agenda for the day’s activities (i.e. start time for set up, time attendees are
scheduled to arrive, time VIPs are scheduled to arrive, what time the event kicks off,
who speaks, for how long, etc.) Note where they would feature the First Lady within
the agenda as “special guest”
Point out within the email that if she is available to partake her participation would
be to do blank at blank time for blank long. You also want to refer the reader to the
agenda “for more information on the event schedule” and point out that the FLOTUS
role, if available to participate, is noted as “special guest”.
Provide a Point of Contact for the day’s event, including cell phone. If you create an
agenda and attach it to the email, note the POC in that document. Also include
specifically where it is that speakers are to report to (i.e. the address may be a park
but where at the park should people be meeting the POC specifically).
Sell yourself as a LMCTC. One suggestion is to highlight your medal status and say
that you are looking forward to having your Community Profile Featured on the
League of Cities LMCTC website.
It is best to state the most important information at the start of the correspondence (i.e. you
request her participation at the event, general details of the event, followed by specific details
pertaining to her involvement) then provide justification for the request (i.e. more detailed
information on the program specifically and other Let’s Move! information specific to the
municipality making the request).
Protocol for inviting a representative from the President’s Council of Fitness
Sports and Nutrition (PCFSN)
A speaker request form can be found here:
http://wcdapps.hhs.gov/FitnessGovSpeakingRequest/ . Suggest an LMCTC site note the name
of the HHS Let’s Move! Advisor within the Additional Notes section of the form. Please alert
Sarah Shrimplin at [email protected] once a request has been submitted and she will
alert PCFSN of the inquiry.
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J) Examples of successful implementation of LMCTC
Spotlight on Setting Priorities
Spotlight on Involving Youth
The City and County of Missoula, MT have set
priorities for their Let’s Move! Missoula efforts
with input from a wide range of community
partners and stakeholders. In September 2012,
Missoula held a Summit to Prevent Childhood
Obesity with over 200 community members and
five experts. From the Summit, fifteen prioritized
suggestions, aligned with the five LMCTC goals,
were brought to the table, creating a path for the
next couple of years. The group also identified
topics and key stakeholders to bring together for
future summits, including one on physical
activity held in October 2013.
Bladensburg, MD has closely involved local
teens, including members of the Port Towns
Youth Council, in the development of a
Pedestrian Safety Policy and a community
asset mapping project to assess healthy food
access, walkability, and bikability. Mayor
Walter James sees having youth involved in
the policymaking process as a way to make
youth invested in staying in Bladensburg.
Community Profile Pages you may want to consult
as examples:

How
LMCTC
sites
have
launched their Let’s Move!
Efforts:

Lakewood, CO:
http://www.healthycommunitieshealthyfuture.org/p
laces/#Lakewood%2CCO

Saratoga, CA:
http://www.healthycommunitieshealthyfuture.org/p
laces/#Saratoga%2CCA

Missoula County, MT:

Lincoln, NE Mayor Chris
Beutler held a launch event
where he announced the city’s
commitment, designated a Let’s
Move! Spokesperson, and set
goals for the city.
South Bend, IN Mayor Pete
Buttigieg held an exercise
assembly at a local school with
the School Superintendent and
other Let’s Move! partners.
http://www.healthycommunitieshealthyfuture.org/p
laces/#Missoula%20County%2CMT
Spotlight on Marketing and Branding:
Under the leadership of Councilwoman Tameika Isaac Devine, Columbia, SC has gotten the word out to all
residents about their Let’s Move! efforts. Communications used include Twitter, local TV shows, and a
monthly Let’s Move! newsletter featuring recipes, event ideas, parks and recreation programs, and healthy
living tips. The City has also branded related city programs as Let’s Move! activities such as a basketball
camp, Kid’s Cooking Classes, and a Back to School Zumba Luau. The City also holds a variety of Let’s Move!
events to engage city residents including Game Days and Community Bike Rides.
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K) Frequently Used Resources for Goal Implementation
Goal I: Start Early, Start Smart



Let’s Move! Childcare General Website:
http://www.healthykidshealthyfuture.org/welcome.html
Let’s Move! Childcare Resources for Trainers:
http://www.healthykidshealthyfuture.org/home/resources/trainers.html
Let’s Move! Childcare Checklist:
http://www.healthykidshealthyfuture.org/filebox/letsmove/childcareclist.pdf
Goal II: Goal II: MyPlate, Your Place




MyPlate Community Partner Sign Up
http://www.choosemyplate.gov/partnerships/communitypartners.aspx
Let’s Move! MyPlate graphic resources:
http://www.choosemyplate.gov/print-materials-ordering/graphic-resources.html
MyPlate materials for download:
http://www.choosemyplate.gov/print-materials-ordering.html
Order additional MyPlate materials here:
http://www.choosemyplate.gov/print-materials-ordering/order-online.aspx
Goal III: Smart Services for Students


General Website on the National School Lunch Program:
http://www.fns.usda.gov/nslp/national-school-lunch-program-nslp
The USDA School Breakfast Toolkit:
http://www.fns.usda.gov/cnd/Breakfast/expansion/default.htm
Goal IV: Goal IV: Model Food Service


Federal guidance on food service language:
http://www.gsa.gov/portal/content/104429
http://www.cdc.gov/chronicdisease/resources/guidelines/food-service-guidelines.htm
ChangeLab Solutions Guide to Healthy Vending for Municipalities
http://changelabsolutions.org/publications/healthier-vending-municipalities
Goal V: Active Kids at Play

KaBOOM! website:
http://kaboom.org/
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L) LMCTC Shared Site
There will be a drop box or shared site created, for utilization by all OASH regional staff, in
the near future. These resources will be available to ensure all publications and resources are
up to date and available for distribution. Documents included, but not limited to:










Let’s Move! Cities, Towns and Counties Brochure
Let’s Move! Cities, Towns and Counties Flyer
Benefits of Participation PDF
LMCTC General Description PDF
Blank Survey
Community Profile Template in Word and PDF format
Success Stories Template
Draft Email Templates for the following:
o Welcome email
o Congratulation for medals emails
o Regional Call emails
Regional Call agenda and notes
Additional Resources for goal implementation Document
M)
About the National League of Cities
The National League of Cities (NLC) is dedicated to helping city leaders build better
communities. Working in partnership with the 49 state municipal leagues, NLC serves as a
resource and an advocate for the more than 19,000 cities, villages and towns that it represents.
The Institute for Youth, Education, and Families (YEF Institute), a special entity within NLC,
helps municipal leaders take action on behalf of the children, youth, and families in their
communities. The YEF Institute is a national resource, providing guidance and assistance to
municipal officials, compiling and disseminating information on promising strategies and best
practices, building networks of local officials working on similar issues and concerns, and
conducting research on the key challenges facing municipalities in five core program areas: early
childhood success, education and afterschool, youth development, safety of children and youth,
and family economic success.
Since 2005, NLC has supported municipal leadership to prevent childhood obesity through sitelevel technical assistance, opportunities for peer learning and exchange, and dissemination of
promising practices. In May 2012, NLC received funding from the Robert Wood Johnson
Foundation to provide technical assistance to local elected officials creating healthier
communities and preventing childhood obesity, including sites participating in Let’s Move!
Cities, Towns and Counties.
To learn more about NLC, visit www.nlc.org.
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