RecSys’12 Workshop on Human Decision Making in Recommender Systems Marco de Gemmis Alexander Felfernig University of Bari Aldo Moro Via E. Orabona, 4, Bari, Italy [email protected] Graz University of Technology Inffeldgasse 16b/2 Graz, Austria [email protected] Francesco Ricci Giovanni Semeraro University of Bolzano Piazza Domenicani 3, Bozen-Bolzano, Italy [email protected] University of Bari Aldo Moro Via E. Orabona, 4, Bari, Italy [email protected] Pasquale Lops University of Bari Aldo Moro Via E. Orabona, 4, Bari, Italy [email protected] Martijn C. Willemsen Eindhoven University of Technology P.O. Box 513 5600MB Eindhoven [email protected] specific decision environment and are therefore likely to change throughout a recommendation session or between sessions, due to contextual effects. Decision making under bounded rationality is a door opener for different types of non-conscious influences on the decision behavior of a user. Theories from decision psychology and cognitive psychology are trying to explain these influences, for example, decoy effects [2] and defaults [3] can trigger significant shifts in item selection probabilities; in group decision scenarios [4], the visibility of the preferences of other group members can have a significant impact on the final group decision. ABSTRACT Interacting with a recommender system means to take different decisions such as selecting an item from a recommendation list, selecting a specific item feature value (e.g., camera’s size, zoom) as a search criteria, selecting feedback features to be critiqued in a critiquing based recommendation session, or selecting a repair proposal for inconsistent user preferences when interacting with a knowledge-based recommender. In all these situations, users face a decision task. This workshop (Decisions@RecSys) focuses on approaches for supporting effective and efficient human decision making in different types of recommendation scenarios. Categories and Subject Descriptors The major goal of this workshop was to establish a platform for industry and academia to present and discuss new ideas and research results that are related to the topic of human decision making in recommender systems. The workshop consisted of technical sessions in which results of ongoing research were presented, informal group discussions on focused topics, and a keynote talk. H.3.3 [Information Search and Retrieval]; H.4.2 [Decision Support Systems] General Terms Algorithms, Experimentation, Human Factors, Theory. Keywords The topics of papers submitted to the workshop can be summarized as follows: Recommender Systems, Decision Making, Decision Psychology, Recommender Algorithms, Decision Biases. Avoidance of decision biases: decision biases can lead to suboptimal user decisions – the detection of potential biases can significantly improve the perceived quality of recommender systems. Intelligent preference elicitation: the understanding of user preferences is a major precondition for the determination of relevant recommendations. Research areas covered by this year’s submissions are opinion formation, preference learning, and preference relaxation. Emotions in recommender systems: emotions play a major role in the context of human decision making since the emotional state has a major impact on the decision outcome. Related submissions are tackling the 1. OVERVIEW The complexity of decision tasks, limited cognitive resources of users, and the tendency to keep the overall decision effort as low as possible lead to the phenomenon of bounded rationality [5], i.e., users employ decision heuristics rather than trying to take an optimal decision. Furthermore, preferences of users are usually not stable entities easily retrieved from memory when requested. More often, preferences are constructed [1] while in a Copyright is held by the author/owner(s). RecSys’12, September 9–13, 2012, Dublin, Ireland. ACM 978-1-4503-1270-7/12/09. 347 challenge of integrating knowledge about emotions into the underlying recommendation processes. 3. REFERENCES [1] R. Bettman, M. Luce, and J. Payne. Constructive Consumer Choice Processes, Journal of Consumer Research, 25:187-217, 1998. New application domains: the variety of application domains for recommendation technologies is increasing. An example domain is software engineering where recommender systems are applied to support processes such as requirements engineering, software quality assurance, and software reuse. [2] J. Huber, W. Payne, and C. Puto. Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis, Journal of Consumer Research, 9:90-98, 1982. [3] M. Mandl, A. Felfernig, J. Tiihonen, and K. Isak. Status Quo Bias in Configuration Systems, 24th International Conference on Industrial, Engineering & Other Applications of Applied Intelligent Systems (IEA/AIE 2010), Syracuse, NY, 105-114, 2011. Empirical studies: the design of recommender user interfaces can have a major impact on the outcome of a decision processes. The results of related empirical studies have been reported in a couple of submissions to this year’s Decisions@RecSys workshop. [4] J. Masthoff. Group recommender systems: Combining individual models. In F. Ricci, L. Rokach, B. Shapira, and P. Kantor, editors, Recommender Systems Handbook, pages 677-702. Springer, 2011. 2. FURTHER INFORMATION The workshop material (list of accepted papers, invited talk, and the workshop schedule) can be found at the Decisions@RecSys 2012 workshop webpage: http://recex.ist.tugraz.at/RecSysWorkshop2012. [5] H. Simon. A Behavioral Model of Choice. Quarterly Journal of Economics, 69(1): 99-118, 1955. 348
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