Role Profile
1.
Role:
Communications & Stakeholder Officer –
Integrated & Smart Travel
Directorate:
Stakeholder Engagement & Communications
Contract:
2 Year Fixed-term / Secondment (Public Sector Bodies Only)
Salary:
Circa £27,000 per annum
Role statement of purpose:
Support communications, marketing and stakeholder management
activity for the Integrated and Smart travel (IST) programme
implementing and delivering strategies and plans to ensure TfN
meets its core objectives.
Reports to:
Stakeholder Manager – Integrated & Smart Travel
Key Role Outputs(KROs)
these set out what must be
achieved for the post holder to
be successful in the role
Specialist media, stakeholder
management and public
relations services to support
delivery of the IST programme
Key Actions
These set out how the KROs will be achieved – the activities
required.
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2.
Proactively identify
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opportunities to promote IST
activities and projects, through
forward planning and a
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creative approach

Provide professional and effective media relations,
communications and stakeholder management services for
IST programme including organising and managing media and
stakeholder events when required, responding to stakeholder
and media enquiries and providing appropriate responses
including news releases as required.
Address inaccurate, incomplete or unbalanced comments
and media coverage to mitigate potential reputational
damage.
Develop and maintain proactive relationships with key
stakeholders including media.
Develop and maintain a relationship of trust and respect with
key stakeholders.
Implement agreed media protocols with staff and partner
organisations.
Assess risk and support on corporate reputation issues with
appropriate communications input.
Maximise positive media coverage and positive feedback
from stakeholder groups by seeking out opportunities to
promote IST programme related activities.
Work with colleagues to support and implement positive and
proactive communications and stakeholder engagement
strategies to promote and enhance the IST programme and
its’ reputations – including handling confidential and sensitive
information.
Assist in the development and delivery of creative
approaches to publicise IST’s priorities.
3.
Specialist communications/
stakeholder management
advice and counsel to IST
colleagues
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4.
Day-to-day planning, coordination, and delivery of
communications activity on
projects involving all
appropriate partners
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5.
Ensure communications and
stakeholder engagement
materials are produced and
delivered on time
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6.
Record and respond to
communications and
stakeholder enquiries
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Advise colleagues and spokespeople as directed/required on
communications & stakeholder management issues
including:
o
Promotional activity
o
Response to media coverage
o
Appropriate communications content
o
Reputational risks and challenges
Provide appropriate briefing material/support to colleagues
as required.
Support members and colleagues during media activity
and/or stakeholder events such as interviews, press
conferences, exhibitions and roadshows as required.
Work with internal colleagues to coordinate and deliver
activity across a range of communications and engagement
channels (e.g. media relations, e-comms, internal
communications, events, stakeholder engagement).
Develop and maintain website content as directed.
Promote best practice communications and engagement
activity across the organisation.
Work closely with all partners involved in the organisation
and its objectives to coordinate communications activity with
project activity and milestones.
Produce quality content for public-facing channels, including
but not limited to:
o
Press releases and Media statements
o
Web copy
o
Brochures, leaflets and posters
o
Briefing notes
o
Internal communications
Proof read all communications materials for grammar,
spelling and consistency.
Provide information in response to communications
information requests, including dealing with inbound
enquiries and Freedom of Information requests.
Manage and maintain communications databases to ensure
that responses are issued on time.
Recognise and escalate urgent, important or emerging issues
as appropriate.
Maintain and update relevant records, including databases, in
accordance with the Data Protection Act.
Collate performance statistics to feed into performance
analysis.
7.
8.
C1
Liaise with peers in local
transport authorities across
the North and partner
organisations nationally to
feed into wider
communications and
stakeholder management
planning
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Identify best practice

communications and
engagement activity across the
IST programme and externally
Compulsory Outputs (COs)
these set out what must be
achieved for the post holder to
be successful in the role
Ensure you comply with all
applicable organisational
legislation and policy:
Maintain a working knowledge of best practice
communications & stakeholder management activity, and use
to inform and improve IST’s internal/external
communications and stakeholder engagement.
Key Actions
These set out how the COs will be achieved – the activities
required.
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C2
Coordination of multi-agency communications and
stakeholder management activity.
Build and maintain a network of contacts across local
transport authority and partner organisations.
TfGM/ IST Safety Management System
TfGM/ IST Dignity at Work policy
Information assurance and security in line with Cabinet Office
requirements
Risk management
TfGM/ IST policies and procedures
Equality and diversity legislation
TfGM/IST Vision & Values
Maintain confidentiality as required
Any other reasonable duties as
required from time to time
Key Interdependencies
Key Contacts
Colleagues in Stakeholder Engagement & Communications Team
Colleagues in IST Programme Team
Direct reports
None
Budgetary responsibility
None
Location
Flexible across the north of England with a requirement to
regularly work for our offices in Leeds.
Person Specification
Communications & Stakeholder Officer – Integrated & Smart Travel
(Knowledge, skills and experience required at selection stage)
E
E1
E2
E3
E4
E5
E6
E7
E8
E9
Essential Experience:
Significant experience of working in a multi-channel communications and/or stakeholder
management role
Significant experience of working with the media
Experience of producing high quality content across multiple channels with the evidenced
ability to translate complex issues into appropriate formats for target audiences
Experience of devising and delivering communications and/or stakeholder management
campaigns to support key organisational priorities
Knowledge of current communications and stakeholder management methods and trends,
including social media
Demonstrable experience of records management and databases
Proven ability to deal with a wide cross section of stakeholders effectively, clearly and concisely,
both verbally and in writing
Ability to work effectively with colleagues across the organisation to coordinate the provision of
information in a timely and accurate manner
Experience of client management and influencing skills, including advising key senior colleagues
as required on communications management
D
D1
D2
Desirable Experience
Experience of working in a political organisation
Experience of being an on-call media officer, or delivering crisis communications
EQ
EQ1
Essential Qualifications
Educated to degree level or equivalent in relevant subject or a recognised media, stakeholder
management or communications-related qualification
EA
EA1
EA2
EA3
EA4
EA5
EA6
EA7
EA8
Essential Attributes:
Prioritisation skills to effectively balance conflicting demands in a pressurised environment
Ability to work flexibly, efficiently and under pressure
High standard of attention to detail
Excellent organisational and administrative skills
Computer literate
Ability to present complex information concisely and to a non-technical audience
Ability to assess new information and determine its relevance and importance
Excellent report writing skills with the ability to deliver presentations to a wide range of
audiences