CREATING CONTENT
IN THE FILM, TELEVISION AND DIGITAL WORLDS
November 26 & 27, 2011 - Banff Centre
A workshop designed to give conventional film & television producers the context
and tools needed to develop and create the interactive and multi-platform content
and products, and to introduce them to Interactive/Digital Media Producers to
generate new collaborations and opportunities. Co-presented by AMPIA and
Digital Alberta, with support from Alberta Film & Telefilm Canada.
10:00 – 11:00 REGISTRATION – Max Bell Building, Banff Centre, Room 251
11:00 – 11:15 OPENING REMARKS: Bill Evans (AMPIA) and Michelle Sklar (DA).
Welcome from Kerry Stauffer, Executive Director, Film and Media, The Banff Centre.
11:15 – 11:45 SESSION I: MAPPING THE DIGITAL LANDSCAPE
Five speakers, each a different stakeholder, will give a brief big picture overview of
key challenges and opportunities of their sector of the industry.
CHAIR: Joe Novak (Bow River Productions/VP South AMPIA)
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Broadcast Landscape
TV Producer
Digital Producer
On-line Distributor
Digital Landscape
Tessa Sproule – CBC Interactive
Jordy Randall – Seven24 Films
Michael Sikorsky – 1400 Months
Trevor Doerkson – MoboVivo
Michelle Sklar - Digital Alberta
11:45 – 12:00 QUESTION AND ANSWER
12:00 – 13:00 LUNCH in the Max Bell Building, Room 252
(Sponsored by McLeod Dixon)
12:30 – 13:00 Remarks by PETER MENZIES, CRTC COMMISSIONER
For Alberta and Northwest Territories
13:30 - 14:00 SESSION II: SOCIAL MEDIA AND THE LAW
Max Bell Building, Room 251
The Social Media Landscape: Legal Do's and Don'ts" which will discuss the legal issues
surrounding branding, privacy and advertising in a social media context.
14:00 – 14:15 QUESTION AND ANSWER
14:30 – 15:30 SESSION III: CASE STUDIES - Max Bell Building, Room 251
Two multi-platform projects that have been successfully produced will be profiled – an
Alberta television show with interactive games and digital apps and games that then
became TV shows/hybrids created as multi-platform TV/Website projects.
CHAIR: Michelle Sklar, Digital Alberta
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TV to Digital
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Digital Content to Television/Film
Michael Sikorsky – 1400 Months
Jordy Randall – Heartland/Cashing In
Karin Weekes - BioWare
15:30 – 15:45 QUESTION AND ANSWER
15:45 – 16:00 COFFEE BREAK
16:00 – 17:00 SESSION IV: FOLLOWING THE MONEY
Max Bell Building, Room 251
In a television world that is getting harder to fund, what do digital projects cost and
how can you make money? What do producers need to know about financing
sources?
CHAIR: Luke Azevedo - CED Commissioner, Film & Television Creative Industries
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Canada Media Fund
The Cost of Digital
Private Funding/VC
Paul McDougall – CMF
Brian Prokop – Roxy Enterprises
Jeff Davison – Poor Dog Entertainment
17:00 – 17:15 Question and Answer
17:30 – 18:30 RECEPTION (Hosted by Calgary Economic Development)
Maclab Bistro, located in the Kinnear Centre for Creativity
18:30 – 19:30 DINNER in the Vistas Cafe, Located in the Sally Borden Building
(Complimentary with Registration)
19:30 - ??
Please join us for drinks in the THREE RAVENS WINE BAR
Located in the Sally Borden Building
DAY TWO
07:45 – 8:45 BREAKFAST in the Vistas Cafe – Sponsored by ADOBE
(Complimentary with Registration)
09:00 – 10:15 SESSION V: NARRATIVE STRATEGIES FOR MULTI-PLATFORM
Max Bell Building, Room 251
What makes a story a story in the interactive world? What are the narrative strategies
in marketing/advertising, social networking platforms, interactive apps? We will take a
look at the range of media production models and where content producers need to
be in the short term and long term.
CHAIR: Owen Brierley, Guru Digital Arts
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Interactive Storyteller
Interactive Storyteller
Interactive Strategist
Nat Jones - ’68/Death Dealer/The Nail
Michael Magee - The Fabler
Kevin Franco - Franco Media/Enthrill Publishing
10:15 – 10:30 Question and Answer
10:30 – 10:45 COFFEE BREAK
10:45 – 12:00 DIGITAL DATING
CHAIRS: Kevin Dahl (Digital Alberta) & Bill Evans (AMPIA)
Digital Producers & TV/Film Producers meet in small groups. TV/Film and digital
content creators briefly explain the kind of work they do, and what they are looking for
in a partner. Every 20 minutes, there will be a 5 minute break and everyone will
change tables, giving participants the opportunity to meet a variety of potential
partners. Table seating will be assigned in advance by organizers, and circulated at
Breakfast on Sunday.
12:00 – 12:30 NEXT STEPS
CHAIRS: Kevin Dahl (Digital Alberta) & Bill Evans (AMPIA)
A chance to offer feedback on the session and to think ahead to what are the next
steps for our industries. What worked for you? What didn’t? What would you like to
see as the follow up to the session? What subject matters/areas would like to see
more information and discussion about? Are there certain key people with specific
expertise you would like to have come and meet/work with us? This is your
opportunity to ‘Blue Sky’ about the challenges and opportunities we face as we move
forward, and to help us plan future collaborations.
12:30
DEPART BANFF