Nevada’s Big Give
Training for Nonprofits
Part II of II: Using and Getting the Most out of Razoo
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Getting the Most out of Razoo
1. Create Projects, Fundraisers, and Teams.
2. Encourage Donations – be creative!
3. Plan a Fundraising Strategy.
2
Create: Projects
• From your nonprofit page,
click the Fundraise button on
the right hand side to create
a page for a specific
program or event, which we
call Projects.
• Click Share to embed a
Status Widget on your
website or in your e-mail
signature. The status widget
updates as donations are
made to your project and is
hyperlinked to your project
page.
3
Create: Fundraisers
• Direct supporters to click the
Fundraise button on the right
hand side of your organization’s
page.
• Fundraisers are customizable
pages where supporters can
use their own personality to
raise funds on your behalf.
• When individuals share why
they love your nonprofit through
their fundraiser, your work gains
more exposure and support.
4
Create: Teams
• A team page unites
multiple people who are
fundraising for the same
cause or event.
• Overall progress is
tracked and organized
in one central location.
• Once the Fundraise link
is clicked, click Set Up a
Team and follow the
prompts.
5
Encourage: Asking
• Personal: Send e-mails to individuals, or call
them on the phone, rather than sending mass emails.
• Relative: Help supporters relate by telling stories
about ways your nonprofit has made a
difference.
• Concrete: Provide examples of work your
organization has done and ways that their
donations will bring about future good.
6
Encourage: Creativity
• Associate your online fundraiser with an actual
event. Have people donate to your fundraiser
on a laptop, iPhone, or iPad:
– host a party or happy hour
– invite people into your office
– start a competition
• Use photos and captions to tell a story or make
a video highlighting the work of your nonprofit.
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Examples of Creativity
Tell a story with images and
captions. Add suggested donation
amounts to express the value of a
donation.
Connect your fundraiser with the
actual work of your organization
and help donors relate.
8
Examples of Creativity
Tell the story of a specific way
your organization has made a
difference.
Use a matching grant to inspire
generosity, generate enthusiasm,
and double your donations.
9
Plan: Pre-Giving Day
• Two months before:
– Promote the event in your newsletter & explain
on your website that November 17th is Nevada’s
Big Give day.
– Ask for a matching grant.
• One month before:
– Personally ask top donors, and talk about the
day in regular conversation.
– Update your Facebook status with a link to the
Nevada landing page: NVBigGive.org.
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Plan: Pre-Giving Day
• Two weeks before:
– E-mail supporters to remind them about the
day.
– Set up your matching grant on Razoo.
• One week before:
– Update Facebook and Twitter on a daily basis.
– Send supporters a link to your organization’s
Razoo page where they can donate.
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Plan: Giving Day
• Send three e-mails throughout the day to
supporters.
– Update them on fundraising progress.
– Remind them of your overall goal.
– Provide a reason for them to give again.
• Promote your matching grant, $10 = $20, etc.
• Utilize Facebook and Twitter.
– Cheer on donors with status updates.
– Ask questions to generate conversation &
community.
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Plan: Post-Giving Day
• Send thank you e-mails to donors 1-2 days
after the event.
– Tell them how their donation was put to good
work and made a difference.
– Provide updates about your nonprofit.
– Make it easy for them to stay in touch.
• Send physical thank you notes to top
donors.
• Build life-long supporters and friends of your
nonprofit.
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Contact
We are excited to see you succeed. Please
contact us with any questions or if there is any
way we can better support your fundraising
efforts. We are here to help!
[email protected]
866-437-1952
Monday-Friday, 9am-6pm EST
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