OTA INSIGHT TO SHOWCASE NEW REVENUE INSIGHT TOOL AT HITEC TORONTO
OTA Insight has increased its range of intuitive state-of-the-art revenue management
solutions with the launch of its new Revenue Insight product offer.
The newest addition to the suite of intuitive tools is designed to help hotels analyse their
revenues and online channel shift in real time. Hoteliers will receive automatic alerts if there
is a decrease in room nights coupled with deeper insight into the reasons behind the shift.
(for example a lost corporate contract or major changes in OTA rankings).
The leading innovator in rate intelligence solutions will be showcasing its key functionalities
of the new Revenue Insight platform throughout HITEC Toronto, from 26 – 29 June 2017.
Revenue Insight’s user-friendly reporting and analytics will show hotels if they are winning or
losing business and in what areas the most impact is being made, whether it be via OTAs or
direct channels. The business intelligence tool will help analyse key factors affecting
changes to room nights available to view in one actionable dashboard. Core factors such as
Length of Stay (LOS), room types, days of the week and group, leisure and business
bookings are all integrated in the analytics. Additionally, hotels will be able to analyse their
pricing versus competition and understand if a property is optimally priced, resulting in
increases or decreases in revenue.
Adriaan Coppens OTA Insight CEO and founder, OTA Insight, said:
“The core aim of our business is to provide simple to understand data for hoteliers that they
can use to help with rate setting and build successful revenue strategies. As the latest
development to our rate management solution, Revenue Insight provides hotels with access
to the data which is crucial to identify the key areas where business is being both gained and
lost. We look forward to demonstrating the new tool and meeting with industry peers at
HITEC Toronto.”
Visitors to HITEC Toronto can experience an exclusive preview of the new Revenue Insight
tool on the OTA Insight stand, number 741. Revenue Insight will then roll out across OTA
Insight platforms later this year.
For more information, please visit www.otainsight.com.
-ENDS-
OTA INSIGHT
FACTSHEET
June 2017
Company overview
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OTA Insight delivers innovative, easy-to-use, cloud-based revenue management solutions
to hotels, resorts, apartments, hostels and accommodation businesses globally.
Empowering strategic revenue planning and monitoring to increase profit, OTA Insight’s
industry-leading suite of tools is built on the latest business intelligence and data
technologies.
With live updates, 24/7 support from an expert customer success team, and a highly-intuitive
and customisable dashboard, OTA Insight also integrates with other industry tools including:
hotel property management systems, leading RMS solutions and data benchmarking
providers. The dashboard and reporting ensures that businesses can maximise occupancy
and are always competitively priced.
OTA Insight has a team of international experts based in the UK, US, France, Germany,
Belgium, Spain, Italy, South Africa and India supporting over 16,000 properties in over 134
countries. For more information, visit www.otainsight.com.
Product overview
Rate Intelligence
 All-in-one rate shopping tool showing
demand and rates view
 Flexible
 Real-time and relevant – instant access
to future and historic rates of you and
your competitors
 See at a glance how market demand
affects rates
 Simple to use
Rate Parity
 Live pricing summary report
 Covers key OTAs and Meta Sites with
the ability to track wholesale rates
 Track where you are losing valuable
revenue
 Dynamic
 Simple, easy-to-extract format
Demand and Events Tracker
 Local market demand and dynamic
event calendar overlay
 Demand Forecast provides an accurate
snapshot of what is happening in your
market – secure in-depth insights on
your performance vs competitors and
market demand
 Events Tracker – customise, manage
and track all key activities, events and
holidays affecting area demand
Ranking and Review Analytics
 Monitored rankings and review scores,
including for future arrival dates
 Track against competitors across key
OTAs and Meta Sites
Optional product offer:
Benchmark Functionality – track and review market demand and property performance against key
deliverables.
Adriaan Coppens
Co-founder & CEO at OTA Insight
Adriaan Coppens co-founded OTA Insight 2012. The business has since grown from a small
disrupter challenging an established marketplace, to a business supporting over 13,500
clients in 134 countries.
Adriaan works tirelessly to disrupt the norm in the revenue and distribution categories,
reshaping a highly-commoditised sector dominated by legacy products, into an insight driven
and solution focused mind-set. As co-founder and CEO of OTA Insight, he's strived to
nurture and develop a team which is intent on creating customer success focused
innovations.
His vision is to provide usability and flexibility in a commoditised sector that was dominated
by legacy solutions. Through extensive investment in technology professionals to totally redesign a time intensive process, OTA Insight has evolved and added new functionality that
works for the customer. Continued development in customer-focused new tools sees OTA
Insight stay one step ahead of competitors.
In 2017 he received the IDeaS Global Partner Ecosystem Award for Innovation as well as
being selected as one of the Top 20 Extraordinary Contributors to the Industry in sales,
marketing and revenue management at the Hospitality Sales and Marketing Association
International (HSMAI) in Amsterdam.
Adriaan has also been named as one of the Hospitality 250 – Key Hospitality Influencers by
the Hospitality Channel and speaks regularly at high profile industry events including Travel
Technology Europe and HSMAI Revenue Optimisation Conference Europe.
Prior to co-founding OTA Insight, Adriaan was a business intelligence consultant where he
developed data analysis models for top tier investment banks.
Gino Engels
Co-founder & CCO at OTA Insight
Gino Engels co-founded OTA Insight in 2012. The business has since grown from a small
disrupter challenging an established marketplace, to a business supporting over 13,500
clients in 134 countries.
As co-founder and CCO of OTA Insight, Gino is driven by working with the industry’s most
progressive innovators alongside established global and local players to deliver first-class
solutions. He leads the delivery and continued development of OTA Insight’s dashboard and
reporting capabilities to enable hoteliers to support a profitable revenue and distribution
strategy. Gino’s customer-focused objective is to deliver affordable revenue tools to hotels
and continuously develop new solutions to help those in the hospitality sector overcome
technological barriers.
Gino regularly contributes his expert knowledge on the hospitality sector to articles on
current trending topics for publications including The Washington Post and also frequently
speaks at industry events across the globe such as the SmartGuest Analytics and Best
Western International Revenue Conferences in the US, HSMAI and Revenue Forums across
Europe and Fastbooking Digital Labs across Asia.
Prior to co-founding OTA Insight, Gino had a successful career with roles at some of the
world’s largest corporations. These include Sony Pictures Entertainment and AB InBev
where he worked with leading global retailers to develop profitable retail strategies both
online and offline.
Media enquiries:
For further press information please contact Siren Communications: +44 (0)20 7759 1150
Stacey Stockwell – [email protected]
Emma Wayman – [email protected]
About OTA Insight
OTA Insight (www.otainsight.com) delivers innovative, easy-to-use, cloud-based revenue
management solutions to Hotels, Resorts, Apartments, Hostels and Accommodation businesses
globally.
Empowering strategic revenue planning and monitoring to increase profit, OTA Insight’s industryleading suite of tools is built on the latest business intelligence and data technologies. The dashboard
and reporting ensures that businesses can maximise occupancy and are always competitively priced.
With live updates, 24/7 support from an expert customer success team, and a highly-intuitive and
customisable dashboard, OTA Insight also integrates with other industry tools including: hotel
property management systems, leading RMS solutions and data benchmarking providers.
OTA Insight has a team of international experts based in the UK, US, France, Germany, Belgium,
Spain, Italy, South Africa and India supporting over 13,500 clients in over 134 countries. For more
information, visit http://www.otainsight.com