City of Greater Dandenong | Our Place
2 | City of Greater Dandenong | Our Place
Contents
Greater Dandenong
4
Economic activity clusters
7
Connectivity8
Residential property prices
10
Value of building work
11
Industrial Development
12
Development sites 13
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Greater Dandenong
Greater Dandenong is a dynamic and diverse city that encompasses an area of
129 square kilometres in Melbourne’s south-east.
Greater Dandenong is located approximately 24 km
from the Melbourne central business district (CBD) and
is recognised as the capital of south east Melbourne.
It is a suburban municipality characterised with a mix
of residential areas, large activity centres, extensive
industrial precincts and green wedge land.
Melbourne
Central Dandenong (located 35 km from Melbourne
CBD) started as a township in 1852 and at the start
of the 20th century was an important regional city
with its own suburbs. The City of Greater Dandenong
was formed in 1994 by the merge of the Cities of
Springvale and Dandenong. The city’s rich and diverse
history is reflected in historical sites that show the
changing face of the city.
Burnley
Tunnel
35km
Monash Fwy
Victoria
Dandenong
Ranges
East Link
Princes Hwy
Springvale
Noble Park
Dandenong
Port Phillip Bay
Keysborough
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Metro Melbourne
Greater Dandenong
The valuable contributions made by Indigenous
Australians and people from all over the world who
settled in the municipality since the post-war industrial
boom form an important part of the city.
Key facts about Greater
Dandenong (2012):
Today, Greater Dandenong is the most culturally diverse
municipality in Victoria with residents coming from 156
different birthplaces. The municipality features state of
the art cultural and sporting facilities; and monthly arts
events and festivals.
Total Building work:
$482 million1
Greater Dandenong is renowned for its shopping
and food experiences in the retail areas, including
the cultural precincts, Little India, Afghan Bazaar
and Sensational Springvale. Council supports these
precincts by providing shopping and food tours.
Value of non-housing building
work: $2,000 per capita (20 per cent
higher than metro Melbourne)1
There are over 50 primary and secondary schools in the
City including leading public and independent schools.
The municipality features TAFE institutes, university
learning hubs and is located close to a major university.
Recent population growth is largely the consequence
of residential developments in Keysborough South and
central Dandenong.
Non-housing construction:
59 per cent1
Residential property median price:
$383,4152
1. Data source: Building Commission Victoria, Pulse 2012
2. Data source: Land Data Department of Sustainability and Environment, 2012
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7000 jobs in
Springvale
1500 jobs in
Noble Park
4000 jobs in
Noble Park North
7000 jobs in
Dandenong
5000 jobs in
Dandenong West
1500 jobs in Central
Keysborough
11,000 jobs in
Central Dandenong
2000 jobs in
Keysborough West
30,000 jobs in
Dandenong South
Retail activity centre
Industrial cluster
Health and education cluster
Central business district
Data source: ABS, Census of Population and Housing, 2011
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Economic activity clusters
Varying in employment intensity, several economic
activity clusters are scattered across the municipality.
They include a central business district, three major
industrial precincts, four central activity centres and a
health/education hub.
Plan Melbourne Metropolitan Planning Strategy
identifies Dandenong South as a national employment
cluster and a State-significant industrial precinct.3
Greater Dandenong’s industrial precinct in Dandenong
South employs almost 30,000 people with
manufacturing; wholesale and transport; postal and
warehousing industries as major employers. Combined,
these industries account for around 77 per cent of
employment in the precinct.4 The precinct constitutes
one of Australia’s most significant and productive
manufacturing areas.
Industrial activity is also clustered in other parts of
Dandenong, Keysborough and Noble Park North.
In addition to the industrial activity, Noble Park North
cluster has also a strong commercial component
predominantly in financial and insurance services.
With almost 7000 people working in the centre,
Springvale is Greater Dandenong’s second largest
activity centre. Industrial and semi-industrial activity
is mainly located to the north of the railway line in
Springvale; and south of the railway line is one of
Melbourne’s most dynamic and comprehensive
Asian theme retail precincts.
The two retail activity centres in Noble Park and
Keysborough employ 1500 people each. Keysborough
features a modern shopping complex, whereas
Noble Park offers a more traditional strip shopping
atmosphere.
North of central Dandenong there is a vibrant medical
and education precinct with a major hospital, a number
of medical practices and a TAFE education provider.
Almost 7000 predominantly highly skilled people are
employed in this cluster.
The commercial and retail centres offer vibrant business
activity and a culturally diverse customer experience.
Known as the Melbourne’s second city centre,
Dandenong central business district employs 11,000
people in a variety of sectors. Public administration and
safety and retail sectors are the major employers in
the centre. The district includes Little India and Afghan
Bazaar cultural precincts, a modern shopping complex,
the iconic Dandenong Market and traditional strip
shopping area.
3. Source: Department of Transport, Planning & Local Infrastructure, 2013
4. Unless otherwise stated, the data in this publication is derived from the Australian Bureau
of Statistics (ABS), Census of Population and Housing, 2011
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Connectivity
Greater Dandenong motorists are served by the M1
Freeway (Monash Freeway), Princes Highway and
EastLink as well as several other major arterial roads.
EastLink is a tolled section of the M3 freeway that
links the rest of metro Melbourne through the eastern
and south-eastern suburbs. The local road network
stretches to 635 km and footpaths add up to 993 km.
As an interchange station for the Pakenham and
Cranbourne lines as well as the Gippsland railway line,
Dandenong railway station is approximately 50 minutes
train travel time from central Melbourne. It is adjacent to
the centre of Dandenong and serves as a transport hub
for an extensive bus network.
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With half hourly departures from the Dandenong
station, the free shuttle bus service runs 9.15am–
5.15pm Monday to Saturday to key destinations
in Central Dandenong including retail centres and
Dandenong Hospital. The bus also runs on a Sunday
to and from the Dandenong Market.
Cycling is facilitated via the off-road and on-road
cycling network which connects the city trails with
a variety of popular destinations.
Maroondah Hwy
Burwood Hwy
North Rd
Pri
nc
es
Springva
Monash
ean
Nep
sH
wy
EastLink
le Rd
Melbourne CBD
sh
na
Kingston
Mo
y
Hw
Greater
Dandenong
Knox
y
Fw
Port Phillip Bay
Frankston
Fwy
Freeways
Casey
insula
Highways / Major Rds
Morn
ingto
n Pen
Railway
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Residential property prices
Median house prices in Greater Dandenong have remained consistently lower than those in metro Melbourne as a
whole over the last few decades. From the mid eighties to 2001, median house prices in Greater Dandenong did
not increase as fast as those in metro Melbourne.
During the last decade, however, prices in the municipality have outpaced those in metro Melbourne. In part,
this reflects a change in housing stock available for sale within Greater Dandenong such as second and third
home-buyer family homes in Keysborough. In addition, the change reflects an improvement in the accessibility
of Greater Dandenong as a result of Eastlink and other transport improvements.
In line with national trends, from 2011, the median price decreased both in the municipality and metro Melbourne.
Greater Dandenong median prices, however, decreased by a relatively smaller proportion than metro Melbourne
as a whole.
Median house prices
Metro Melbourne
Greater Dandenong
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
1985
1987
1989
1991
1993
1995
1997
Data source: Land Data, Department of Sustainability and Environment, 2012
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1999
2001
2003
2005
2007
2009
2011
Value of building work
Construction of workplaces is the largest component of the local building activity. This demonstrates the
importance of non-housing investment in the municipality.
On a per capita basis, total building value in 2012 was $3,300 per person in Greater Dandenong. This compared
with $4,000 total building value per person across metro Melbourne as a whole. On the other hand, the value
of non-housing construction was $2,000 per capita in Greater Dandenong compared with $1,600 in metro
Melbourne as a whole.
Building activity
Housing
Non housing
$700,000,000
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Data source: Building Commission Victoria, Pulse 2012
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Industrial Development
Industrial areas expand rapidly in Greater Dandenong as large parcels of green wedge land are converted into
development sites. Aerial photographs (below) of a section of the Greater Dandenong industrial growth area
between Hammond Road and Ordish Road from 2002 and 2012 illustrate an example of this significant industrial
area growth over the ten year period. Consistent with the ongoing investment in non-housing construction, the
industrial areas still continue to grow.
Map source: City of Greater Dandenong Aerial Photograph 2002, Ordish Road and Hammond Road
Map source: City of Greater Dandenong Aerial Photograph 2012, Ordish Road and Hammond Road
12 | City of Greater Dandenong | Our Place
Development sites
Even with the ongoing growth in industrial building investment, greater Dandenong still continues to provide
exceptional industrial development opportunities. The industrial vacant land in the municipality including current
developments and future releases is currently estimated at almost 700 hectares. Developers and owner occupiers
have the opportunity to join high profile companies and take advantage of master planned eco-industrial estates
conveniently connected to Melbourne’s south eastern arterial road network. Depicted on the next page are just
some of the currently available industrial sites located strategically within Dandenong South industrial precinct.
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Example development sites in Greater Dandenong
LOGIS Eco-Industrial Estate
154ha
Estate One
46ha
The Key Industrial Park
102ha
M1 & M2 Industrial Parks
120ha
Innovation Park
74ha
Power Park
50ha
Map source: City of Greater Dandenong Aerial Photograph March 2013, Dandenong South and Keysborough
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Greater Dandenong offers
many attractive opportunities
for industrial, commercial
and retail investment worth
exploring. Come and explore
our great City.
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