Paris, February 25th 2015
Mercure unveils the results of the “The Six Friends Theory”
international casting
Mercure has launched “The Six Friends Theory”, an unprecedented worldwide digital operation to
check the well-known six-degrees-of-separation theory which claims that we are all only six people
away from everyone else on the planet. The international casting call, which took place between
January 20th and February 10th 2015, was a huge success on the social networks. Hundreds of Internet
users participated in a bid to win this incredible human adventure! Mercure now unveils the winner of
the round-the-world trip.
“The 6 Friends Theory” operation that was conceived by the agency W
aims at selecting a candidate, somewhere around the world, and
taking him or her to meet an Aboriginal from the Bundjalung tribe in
Australia, in order to prove that they are only 6 degrees of separation
away from each other! Between January 20th and February 10th Internet
users took part in the competition on the Mercure Facebook page. The
application procedure was simple. Candidates simply had to post a video
up to 1 minute long on Facebook, capturing their personality, what they
are passionate about, what drives them, their plans, their talents and so forth. Motivated by the incredible
adventure offered by Mercure, nearly 400 candidates from all over the world applied, supported by close to
50 000 votes.
The “6 Friends” community took the social networks by storm with close to 130,000 new fans on Mercure’s
page and more than 10 millions Internet users who viewed the campaign on Facebook. The film teaser
also created a buzz on YouTube and Facebook with 5.4 millions views.
The casting call expired on February 10th and Mercure is proud to annouce the name of the winner who
gained the votes fom the internet users and the jury: Ludovica Loda. Originated from Italy, she is 21 years
old and keen on travels and adventure. She was the best candidate, matching with all the selection criteria:
creativity,motivation, emotion, authentiticity, enthousiasm, curiosity and sincerity.
Ludovica Loda has won a round-the-world trip via the Mercure hotel network, featuring encounters,
discoveries, journeys and brand new experiences. The trip will follow an itinerary connecting the home
locations of the five friends who link Ludovica to the Aboriginal. As a result, ever since the winner was
selected, Mercure has been looking for the connections between the two in order to establish the itinerary via
its hotel network for this incredible human adventure. The winner will finish the journey in Australia, where
she will meet an Aboriginal from the Bundjalung tribe and Mercure will thus prove to the entire world how
small the world is!
Link to Mercure’s Facebook page: www.facebook.com/MercureHotels
Link of the winner video: www.youtube.com/watch?v=VQTlDa4X7rY
A propos de Mercure
Mercure is the midscale non-standardized brand of Accor, the world’s leading hotel operator with 3,700 hotels, 470,000 rooms
and 170,000 employees in 92 countries. Mercure hotels share common quality standards and are driven by passionate hoteliers.
Whether they are located in major city centers, by the seaside or in mountain resorts, each establishment offers an authentic
experience for both business and leisure travelers. The Mercure network spans 711 hotels in 52 countries around the globe,
represents a real alternative to standardized or independent hotels, and combines the power of an international network with
professional and digital expertise. For more information, visit http://www.mercure.com.
Contacts Presse :
Mélissa Lévine : [email protected] / +33 (0)1 45 38 84 76
Sandrine Marchesin : [email protected] / +33 (0)1 45 38 86 98
Julie Dramard : [email protected] / +33 (0)1 70 94 65 98