MEASURING INBOUND TOURISM
STATISTICS IN NIGERIA
TYPES OF TOOLS AND PROCEDURES
APPLIED
OGUNDELE K. HANNAH
SEO, NATIONAL BUREAU OF STATISTICS
Presentation Outline
Introduction
– Tourist site in Nigeria
TSA Evolution in Nigeria
Tourist Purposes in Nigeria
 How Inbound tourism is captured in Nigeria
– Air Statistics
– Accommodation statistics
– Other Sources
Output of Inbound Tourism
Conclusion
Introduction
• Tourism as we all know is the movement of
people outside their usual environment for
not more than one year in search of pleasure,
business, adventure, cultural and political
exchanges, etc
• Tourism has several parts but the purpose of
this paper is inbound tourism.
• Inbound tourism is when a non-resident is
visiting a given country for an activity other
than employment.
• Nigeria is vast country of diverse culture with
over 170 million people
• it has 36 states plus the Federal Capital
Territory, Abuja.
Nigerian map
Tourists Sites in Nigeria
• Because of its diverse culture and geographical
terrain, Nigeria is blessed with so many tourist
sites such as;
Slave trade town-Badagry
Tourist Sites in Nigeria
Obudu cattle ranch
Tourist sites in Nigeria
Agbokim waterfall
Ikogosi spring
Tourist sites in Nigeria
Olumo rock
Zuma rock
Festivals in Nigeria
• Also interesting events/ carnival that attracts
inbound visitors such as;
The Eyo Festival
Osun Osogbo Festival
Evolution of TSA contd’
• Nigeria had her first international tourists in
1472, (Lagos) by the Portuguese merchants
• In 1962, the Government established the
Nigerian Tourist Association (NTA) and
charged it with the responsibility of promoting
domestic and international tourism in the
country.
• In 1976, the NTA was dissolved and the
Nigerian Tourism Board (NTB) established in
its place.
Evolution of TSA Cont’d
• The Tourism Satellite account in Nigeria is
just at it’s preliminary stage
• An effective active platform is about to be
established to function as a forum where all
the stakeholders can put forward their
contributions towards the creation of the TSA.
Tourists Purposes in Nigeria
Common purposes for inbound visits in Nigeria
includes;
•
•
•
•
•
workshop/conferences
Carnivals/festivals
Medicals
Sports
Spiritual purposes
HOW INBOUND CAN BE CAPTURED IN
NIGERIA
• Air Statistics
• Accommodation Statistics
• Special Sources
Air Statistics
Main source:- Disembarkation cards
• The airport is mostly the first point of arrival
for the inbound tourist.
• Disembarkation cards are given to visitors to
fill by the immigration service of which those
for tourism purposes are sorted out.
Reports to be generated are:-
(i) Tourist arrival by country of residence
(ii) Tourist arrival by country of Nationality
(iii)Tourist arrival by country of residence and
carrier
(iv)Tourist arrival by country of residence and
purpose of visit
(v) Period of stay
(vi)Average duration by country or Nationality
 A template was sent to the Nigerian
immigration service to get this indicators but
NBS was only provided with the total number
of inbound arrivals (2010-2013)
 A collaboration is therefore needed with the
Nigerian Immigration service to ensure
effective capturing of tourism data at the
airport.
Scheduled Airline Capacity and Seating
Capacity
 The data on scheduled airline operations is
collected jointly by the Ministry of Aviation
(MOA), Federal airports authority of Nigeria
(FAAN) and Nigerian Civil Aviation Authority
(NCAA)
 The following data are expected to be
captured and analyzed.
• Name of the Airline
• Number of incoming flights per month
• Total number of inbound passenger
• Number of seats available on incoming flights
monthly
• Total number of passenger got down in Nigeria
during the month
• Total number of passenger picked up from
Nigeria during the month
• NBS already publishes quarterly reports on air
passenger traffic (domestic)
 A template was recently sent to the Ministry
of Aviation and Nigeria Civil Aviation Authority
 NBS was provided with data on the
movement of passenger on both inbound and
domestic level (2001-2013)
 Aviation data and Immigration service data
would help us in determining our tourist
arrivals for the period
Accommodation Statistics
• It is assumed that every one that arrives the
country either stays in an hotel, other
accommodations (short-let) or a private
accommodation.
• There are over 1000 hotels in Nigeria but
just a few is predominantly used by inbound
tourists.
• In collaboration with supervisory agencies, a
template is to be designed to send to them
• A census / sample would be taken.
• Privately-Own Accommodation might be
difficult to capture. But NBS can look at the
possibility of incorporating tourism in the
Household and Establishment surveys which
is conducted every quarter.
 The data to be collected includes:
• Name
• Room capacity to let
• Room rates
• Total number of rooms occupied by guests
( Daily)
• Foreign guest nights
• Total guest nights
• Local guest nights
The following indicators are to be generated:
Occupancy rates
Room capacity
Bed capacity
Total Foreign Guest Nights
Total Local Guest Nights
Average Room Rates
Calculating Output of accommodation statistics
Out put:
No of rooms x occupancy rate x daily room rate
x 365 days= total annual receipts
[*occupancy rate = (number of nights rooms were occupied
/ 365)*100]
Other Sources of Inbound Data Capturing
 Other sources of capturing inbound data
could be by interviewing major religious
centres for those who come in for spiritual
purposes.
 In collaborating with the ministry of tourism
those that come in for carnivals could be
captured.
 A survey of health institutions in collaboration
with the ministry of health can cover those
coming in for medicals, same with sports..
In capturing these visitors we hope to get
the expenditure of visitors per day;
•
•
•
•
•
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Money spent on Accommodation
Money spent on Meals and Drink
Money spent on Transport
Money spent on Recreation
Money spent on Shopping
Money spent on other spending
Output of Inbound Tourism
The overall total receipts are calculated
thus:
Total Receipts;
R = Average expenditure per day Χ Average
length of stay Χ Total arrivals
Next steps
Training & collaboration with stakeholders
 Build and expand the current Air Traffic
Report
Incorporate Tourism statistics into NA from
2015
Key challenges
 Data availability
•Cooperation of stakeholders
 Staff capacity
•Training on various aspects of TSA
CONCLUSION
Status of TSA in Nigeria today
 TSA is at its preliminary stage in Nigeria
 NBS is working towards refining the data
collection instruments
 And hoping to published its first TSA in 2015
Name: Nwaboku Nkechi C.
Designation: Statistician II
Email: [email protected]
Phone: 08060852238
Name: Ogundele Kikelomo. H
Designation: Statistical Extension Officer
Email:[email protected]
Phone:08066391567
Introduction
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