Activity report of visit to InGRID
research infrastructures
Name and last name
András Lévai
Project title
What extend there are in the difference in creative industry definition according to job
description
Abstract (max 300-500 words)
The classifications of creative economic activities are messy. Some of them were based on
cultural industry classifications, some of them are based on new ideas. So there are overlaps or
missing definitions. These definitions are industry or jobtitle based, they are not flexible,
dynamic enough. Is creativity on a job level really reflected in the current classification system?
According to our research the key information not in the categorisation system it’s embedded in
job descriptions, which information tells what happens at a specific job in a specific industry.
Our research was based on the job vacancies in region of Győr. Győr is the sixth largest city in
Hungary, which was a cereal trading center in the 19th century that transformed after cereal
demand decrease to an industrial city. Győr is famous for the Audi factory, which is the world’s
biggest engine producing plant and for education, the Jesuit Academy founded in 1718 offered
theological, philosophical and juridical training, in the 20th century Transportation and
Telecommunications Faculty of Technical Sciences and since 2002 the Széchenyi István
University. The graduates according to the regions are often working for the automotive
industry. The creative industry classifications doesn’t contains the automotive industry, but as
an Audi employee if you creating the back light desing of a car you’re not part of the creative
industry according, however design is part of it. In Richard Florida classification the accountant
counts as a creative worker. It seems so that some of the classification seems to wide some of
them are to narrow. Győr looks not like creative city, but the economy is booming. At the
Center of Jobknowledge Center we think that creativity on a job level not really reflected in the
current classification systems. So we manually collected job vacancies, which were posted
online and manually coded into the different classifications. After that we compared it against
our classification which was based the semantic meaning of the word, creativity means create
something new.
As a research question for the future, we would like to compare to the most creative
cities/regions to area in Europe on job description level.
Introduction and motivation of visit
This was my second visit at AIAS with InGrid. At the first time we developed an application,
which collected job vacancies and allowed to make some research on it. We wanted to bring it
to the next level so we started negotiations with job vacancy sites to cooperate and make
research on their date. This is a longer process to get the data, so we decided to split the visiting
grant into 3 parts. We succeed to gain the data but we ran out of time, one of the biggest said
yes, but we have only the sample data and a contract. So we couldn’t run the analysis on a big
data level, we used my data collection from the region of my University, Győr. Im writing my
PhD about the creative city and economy, so I was very curious how can we grab the creativity
on the job tasks and skill level.
Scientific objectives of visit
Make a research about creative jobs, try to define creative economy from job tasks and skill
level. The approach to creative economic activites was until this research industry or job title
level.
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Reasons for choosing research infrastructure and datasets/surveys/...
CJKR and AIAS have an approach about the economic activities in job tasks and skills level.
They also have a connection to Wageindicator and Monster.
Activities during your visit (research, training, events, ...)
-negotiation with job portals to gain vacancy data
-collecting data via API
-programming/developing
-manual collecting of job vacancies from the region Győr
-manual coding of the vacancies
-collecting the literature
-writing a literature review
Method and set-up of research
Manual coding of web crawled job vacancies.
Project achievements during visit (and possible difficulties encountered)
Outline for a journal article and a dataset for the research.
Preliminary project results and conclusions
After the manual coding of the job vacancies, it was clear, that the job title based approach is to
wide, the industry based approach is too narrow. In Győr we could find lot of engineering type
of jobs, where creativity needed to solve yet not known problems and to enchance production,
only the creative class classification contained it. Job tasks and skills level based creativity
research shows us that the creativity is not just in the cultural industry.
Outcomes and future studies
We should continue the research on the Monster data, using the developed application and find
the creative jobs from the skills and tasks. It would be also nice to see how the creativity is
distributed in regions and compare it to economic growth.
References
Comunian, R., Faggian, A., és Li, Q. C. (2010): Unrewarded careers in the creative class: The
strange case of bohemian graduates: Unrewarded careers in the creative class. Papers in Regional
Science, 89(2), 389–410. doi:10.1111/j.1435-5957.2010.00281.x
Creative Industries Mapping Document. Department for Culture, Media and Sport. Creativity,
Culture and Education. 1998.
http://webarchive.nationalarchives.gov.uk/+/http://www.culture.gov.uk/reference_library/public
ations/4740.aspx
Creative Industries Mapping Documents. Department for Culture, Media and Sport. Creativity,
Culture and Education. 2001.
https://www.gov.uk/government/publications/creative-industries-mapping-documents-2001
(Letöltve: 2014. szeptember 16.)
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http://www.designterminal.hu/sites/default/files/documents/a_kreativipar_mint_eroforras.pdf
Drake, G. (2003): “This place gives me space”: place and creativity in the creative industries.
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http://books.google.com/books?hl=en&lr=&id=KnNWD9EYCGgC&oi=fnd&pg=PA11&dq=
%22had+lost+touch+with+all+my+university+friends.+Then,+after+many%22+%22I+had+co
me+to+Cambridge+from+a+workingclass+family+in+Wales.%22+%22something+more+general:+that+we+have+different+immedia
te+values%22+&ots=YlRMX0vViQ&sig=ceTkgbtke7U7gg2MxHg5KHMLNow
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