The Internet of Things (Plus
SMAC, AI, and the
Future of Your Work)
… in 20 minutes!
Ben Pring
Cognizant’s Center for the
Future of Work
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Everything is up for grabs (again) …
“We are in era where we are reimagining nearly everything …
powered by new devices, plus
connectivity, plus new user
interfaces, plus beauty….”
—Mary Meeker - Kleiner Perkins Caufield & Byers
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“Silicon Valley is coming …”
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Thing 1, Thing 2, …
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Thing 1, Thing 2, Things ad infinitum …
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In a world of Moore …
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The numbers about “things” are staggering …
World
Population
6.3 Billion
6.8 Billion
7.2 Billion
7.6 Billion
Connected
Devices
500 Million
12.5 Billion
25 Billion
50 Billion
0.08
1.84
3.47
6.58
2003
2010
2015
2020
More
connected
devices
than people
Connected
Devices
Per Person
Source: https://contractiq.com/Internet_Of_Things_Report_2014
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>
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Every thing will soon be a “thing” …
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Your car is becoming a “thing” …
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A bank is filling up with “things”
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Our healthcare will increasingly be
mediated through “things”
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“Things” are sprouting from the “SMAC
Stack” …
1.
2.
3.
4.
Social Computing
Mobility
Advanced Analytics
Cloud
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All of this is great …
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All of this is great … and terrifying
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SO, HOW DO WE CAPITALIZE ON
THE IoT AND BROADER
“DIGITAL” OPPORTUNITY?
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CODE HALOS
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Have you ever felt that …
• Pandora, Spotify,
Netflix, iTunes,
Amazon, Google,
Facebook, Twitter are
reading your mind?
• THEY ARE!
• They know you
because of your
“CODE HALO”
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The algorithms that “know us” …
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•Algorithms
•Based on user
activity
•Personalwww.cognizant.com
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•Collaborative filtering
… are now diffusing out into the real world
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we can put algorithms around “things”
… now, “anything” can have a Code Halo
…
• Community
around the engine
• “New software,
sensors networks
and predictive
analytics to
provide insight….”
• “… taking IT out of
the IT.”
http://www.gereports.com/meeting-of-minds-and-machines/; http://www.computerweekly.com/news/2240176561/Interview-with-GEs-head-ofsoftware-William-Ruh
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… even your kids can have a Code Halo
• Disney launching
bracelets to guide
visitors through the
park
• A mature SMACbased solution
• Park ticket, room key,
PhotoPass card,
FastPass, payment
• Invested up to $1
billion
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Many traditional industries are starting to
leverage Code Halos … including Insurance
• Snapshot uses a mobile device
to track driving behavior
• Billing based on analytics and
actual driving (time of day,
miles, and “hard brakes”)
• Code meets code?
 “AN ANALYSIS OF FIVE
BILLION MILES DRIVEN”
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Our expectations are being changed by Code
Halo experiences …
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We’re beginning to expect (and differentiate)
on the sublime …
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… and find the ridiculous, well, ridiculous
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THE DIGITAL CUSTOMER
EXPERIENCE IS THE KEY TO
DELIGHT, ENGAGE, AND
MONETIZE CUSTOMERS IN
THE MODERN WORLD.
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And yet …
How would you rate the overall quality of your customers’ experience and engagement with your company
today and in three years? [“Good” and “Excellent” responses shown]
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“Houston, we have a problem …”
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Enterprise Halos are beginning to re-shape Commerce
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YOUR NEW
MISSION …
(SHOULD YOU CHOOSE
TO ACCEPT IT…..)
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REIMAGINE
CODE
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REIMAGINE
COMMERCE
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BUILD
CODE HALOS
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“ONE
LAST THING”
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The four horsemen of the apocalypse …
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Steps to Build – and maintain – Trust
Don’t
Snoop
Some
correlations
are
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creepy
Default to opt-in
and opt-out
The law will
never catch up
Give customers
a delete button
Appoint a Chief
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Digital
Risk
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Officer
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The coming boom – with IoT at its core is closer than you think
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Good luck
and
thank you!
Cognizant’s Center for the
Future of Work community site
www.futureofwork.com
[email protected]
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