Unveiling life insurance’s greatest myth: is it a static annual expense or a dynamic asset requiring active management? When monitored and analyzed regularly, like other types of financial assets, life insurance can be a much more useful and productive part of a client’s overall investment portfolio. By Anthony C. de Bruyn and Philip M. de Bruyn Because trust is a precious currency™ 10000 North Central Expressway, Suite 1000 Dallas, Texas 75231 p: 214.360.9292 f: 214.360.9050 www.capitalplaninc.com Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Table of Contents Executive summary 1 The prevailing, narrow view of life insurance – it’s an expense 2 Life insurance is an asset, providing risk/reward opportunities that require management 3 The impact of a sustained low interest rate environment 5 Life insurance illustrations paint a false picture of security 6 Exacerbated problems for high-net-worth insurance consumers 7 There is a solution 8 Estate planning 10 True management mitigates the risk of catastrophic surprises 11 Insurance policies often change post-purchase 12 Partial list of factors that cause insurance policies to falter post-purchase 13 In-force Illustrations: a polaroid picture of your policy 14 A Due Care approach to active management of significant insurance portfolios 15 Due Care Reviews 16 Summary18 About the authors 20 Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ Executive summary Many people think of a life insurance policy as an expense – a line item on their budget: you cut the premium check once a year and you’re done. You’ve satisfied the obligation and you’ll think about it again next year. This is a common attitude, even for high-net-worth individuals who sometimes find themselves committing large sums to insurance purchases. In actuality, life insurance is not a static annual expense, it’s a dynamic investment – an asset that requires proactive management in order to survive and thrive. Life insurance contains an element of risk, its performance is not guaranteed, and the acquisition process for insurance is not always as transparent as it could be. As such, life insurance is similar to other investment vehicles. And like a stock or bond portfolio, a life insurance portfolio requires constant monitoring, analysis and periodic decision-making to give it the best opportunity to perform to expectations. This is particularly true in today’s volatile, low interest rate economy. And it’s particularly true for affluent individuals, for whom the element of risk is greater as they may be investing larger dollar amounts. For many individuals, the guidance provided by a qualified insurance advisor is essential: one who understands the complexities of the life insurance landscape, and understands the mechanics of all the various life insurance vehicles on the market. These specialists have developed a process called Due Care, in which various insurance companies, and the vehicles they offer, are carefully evaluated before purchase, then monitored, re-evaluated, and altered, if necessary, over time. In essence, the insurance advisor treats life insurance as an asset rather than an expense. And this approach can help life insurance owners see to it that their portfolio of insurance assets performs to their expectations over the decades. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 1 The prevailing, narrow view of life insurance – it’s an expense In the proverbial good old days of life insurance (before 1985), obtaining life insurance was a fairly simple process. The consumer paid a schedule of periodic premiums (usually annually) in return for a guaranteed death benefit, some guaranteed cash values and a stream of non-guaranteed (but generally stable) dividends. These dividends could then be used over time to reduce premiums or buy more insurance. Once the insurance was purchased, all a person had to think about was paying the premiums on time. There was no risk to be considered or new insurance product options to be pondered. Life insurance was viewed as an expense, like paying electricity bills or car insurance. This traditional view of life insurance may have worked well for most people at the time, but it was a narrow view that caused many to miss an opportunity to maximize the performance of their life insurance policies. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 2 Life insurance is an asset, providing risk/reward opportunities that require management A life insurance policy is structured based on Current Assumptions which include a variety of risk- and financially-based projections regarding the consumer’s Mortality – meaning life expectancy – and Expenses meaning what it costs the insurance company to keep the policy on their books. Current Assumptions also include the projected interest rates that will prevail over the life of the policy. Collectively these assumptions are presented to the consumer in a Life Insurance Illustration. For Universal Life, which has flexible premiums, policy coverage remains in force as long as the cash value remains positive (the policy lapses when the cash value goes to zero). Beginning Cash Value (+) Premium (–) Loading Charges (–) Mortality Charge For Whole Life, the fixed premium schedule ensures a positive cash value for life. (+) Interest Credit (=) Ending Cash Value (–) Surrender Charge Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ (=) Surrender Value 3 Current Assumptions surmise the math behind how the policy is constructed. They are initially based on the insurance company’s projected risk and expenses. Yet gone are the days of the guarantees. Post-purchase, any or all of these Current Assumptions can change as real life changes for the insurance company. The most pronounced example is the historical decline of interest rates. In our prolonged low interest rate environment, policies have sustained years of lower-than-projected interest rate credits. These credits were projected to fund the ongoing livelihood of the policies. Without this cash flowing in, the policies can’t survive. The funding has to be replaced somehow – usually in the form of surprise premium increases for the life insurance owner. When life insurance is managed as an asset, these surprises can be preempted throughout proactive Due Care. The pricing of all life insurance policies involves four basic factors: mortality, investment earnings, expenses and taxes, and persistency. Life Insurance Pricing Factors Policy Holder Perspective Insurer Perspective (Assumptions) (Pricing Factors) Mortality Experience + Mortality Margin Mortality Charge Investment Earnings + Interest Spread Mortality Charge Expenses & Taxes + Expense Margin Loading Charges Today, in a challenging economy marked by equity market volatility and sustained low interest rates, viewing life insurance as a static expense instead of a managed asset is particularly precarious. Indeed life insurance contains a risk/ reward component; economic conditions change and policy owners’ life expectancies and financial circumstances change, and the life insurance vehicles available on the market change as well (providing more flexibility and potentially improved pricing). Like stocks, bonds and other types of financial assets, life insurance must be regularly monitored, analyzed and managed. Only then can it achieve, or exceed, the objectives the policy owner has set for it. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ Even for the regular person who is working with relatively modest amounts of money, the consequences of treating life insurance as an expense rather than an asset can be problematic, to say the least. Consider this theoretical case study: Bob bought a $500,000 universal life policy eight years ago, with the idea it would be sufficiently funded by this year, when he planned to retire. But last fall, his annual premium notice called for a ninth payment of $4,200. This was because the credited interest rate had been reduced to reflect the insurance company’s lower portfolio yield due to continued declining interest rates. In fact, now it would take five more annual $4,200 payments to keep the policy in force. Since this represented 60% more cash than Bob had originally planned to spend, he surrendered the policy and collected the surrender value. 4 The impact of a sustained low interest rate environment Interest rates have a direct and indirect impact on life insurance companies, their product offerings and existing policies. Rates have been declining for decades and we really don’t know what will happen in the future. Low rates create what is called Yield Erosion. Because insurance policy performance (and the design of new insurance vehicles) relies inherently on earnings supported by investment grade bonds and mortgages, Yield Erosion has an impact on most life insurance policies. Life insurance companies are essentially financial intermediaries. With premiums received from policyholders, they buy investments such as bonds and repackage the benefits into annuity and life insurance products. Ultimately, their products must reflect the yields of the underlying investments, typically via changes in the crediting rate. In addition, the yield generated by the investment portfolios of life insurance companies tend to lag behind current (i.e., new money) interest rates by several years, due to the varying durations of the bonds that comprise those portfolios. In a declining interest rate environment (1980-present), this performance lag can reinforce the illusion that these companies have above-average investment expertise and access that allows them to pass along higher yields to their policyholders. The reality is portfolio yields, and portfolio-based crediting rates, chase new money rates, and in this declining new money rate environment, most crediting rates are under continued downward pressure. It also means that if new money rates increase, portfolio yields and crediting rates may continue to decline before rebounding, and then will lag the higher new money rates. Particularly in such a challenging economic environment, proactive Due Care – or more importantly a lack thereof – greatly influences the performance of any policy. Policyholders have to take a hard look at options like altering investment allocations (via variable universal life insurance) or whether to continue paying premiums. This complexity underpins the fact that life insurance vehicles for high-net-worth individuals require professional management. In a low interest rate environment, expert assistance becomes ever more critical. Savvy insurance advisors can make their clients aware of the impact of the rate environment on their policies, help them set reasonable expectations for the future, and guide them in developing an appropriate course of action for each client’s unique situation. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 5 Life insurance illustrations paint a false picture of security As part of the sales process, a traditional insurance agent attempting to sell a policy will provide what is commonly referred to as a life insurance illustration. An illustration typically provides columns of numbers listing the annual premium and the illustrated non-guaranteed current assumption cash values and death benefits, for every year the policy is illustrated to remain in force, currently up to a maximum age of 120. Illustrations, however, are not a snapshot of certainty. Instead, they are projections that can create a false sense that the proposed policy will invariably perform as originally illustrated. However, the illustrations do not always become reality—for example; the decline in interest rates over the last few decades has affected insurance companies’ return on investments, adversely affecting the performance of their policies via reduced crediting rates. Another reason illustrations may be misleading is that they are seldom updated post-purchase. A Due Care insurance advisor will send clients current illustrations each year. These are commonly called in-force illustrations and are based on updated current assumptions including the current crediting rate. However, traditional agents are in no way required to keep clients up to date, and so a wide majority don’t. Without annual updates, an original illustration quickly becomes obsolete. In addition, some illustrations may not be considered supportable. They may be backed by riskier assets, which an experienced insurance advisor should be aware of and communicate to the client the additional risk embedded in the illustrated numbers. Another reason illustrations may be misleading is that they are seldom updated post-purchase. A Due Care insurance advisor will send clients current illustrations each year. These are commonly called in-force illustrations and are based on updated current assumptions including the current crediting rate. However, traditional agents are in no way required to keep clients up to date, and so a wide majority don’t. Without annual updates, an original illustration quickly becomes obsolete. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 6 Exacerbated problems for high-net-worth insurance consumers Taking the narrow view of life insurance can have negative repercussions for almost everybody. But because of the potentially larger financial commitment, high-net-worth individuals are even more susceptible. With larger sums of money at risk, decisions on life insurance tend to have a big impact on multigenerational wealth. That means more risk and a greater need for insight and guidance regarding the design and selection of insurance vehicles and insurance companies, as well as the need for diversification within an insurance portfolio. In particular, when a family has more than $5 million of insurance assets, diversification of their insurance portfolio becomes crucial. That’s common practice when planning an investment portfolio, but typically not for an insurance portfolio. To do this successfully, families need the expertise of an insurance advisor with a wider purview who can manage their insurance as an asset, not an expense. For many high-net-worth individuals, their insurance portfolios are larger than their investment portfolios. They are taking on much more risk, yet are seldom offered good advice about the importance of diversification. Insurance policy performance can vary from year to year, company to company, and policy type to policy type. The most prudent way to mitigate this risk and volatility is to diversify into several insurance providers and possibly several insurance product types. But high-net-worth buyers are different in other ways, too. They tend to be healthier and live longer. For decades, high-net-worth individuals had to fund their insurance needs with vehicles designed for the broader, less affluent population – a risk-pool which historically has been less healthy and has experienced shorter life expectancies. But because high-net-worth individuals make up a healthier pool of insureds, to an insurance company, they represent a more attractive client. They’re coveted as clients because they pay premiums on time and keep their policies in force. And they represent a more profitable customer—because larger policies provide greater revenue, yet cost no more to service. Thus, off-the-shelf insurance products tend not to be beneficial for high-net-worth and corporate clients. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 7 There is a solution There is a solution for individuals who want to get the most out of their life insurance assets. It’s called Due Care, and when applied properly by life insurance advisors committed to advocating for their clients, it can first, help individuals choose the right insurance company/companies and the right policy/policies during the initial purchase process; and second, help them continue to make the right decisions regarding life insurance over the course of many years. In contrast to the buy-it-and-shelve-it approach, Due Care is all about establishing a relationship dedicated to making smart purchasing decisions, then monitoring policies and communicating the correct strategy with the client over time. An insurance advisor employing Due Care will focus all three legs of the insurance stool: company, product and illustration. If any one of the three is weak, the stool will fall. The three must be balanced against one another and the strength of one leg cannot by itself negate weakness in one of the others. For instance, a company with an excellent financial rating may offer products that are designed based on overly aggressive projections, or are not appropriate for a particular consumer. In this case, the product leg is weak, and so the stool is unsound. When all three legs are sturdy, the consumer has the right policy for his or her current situation and objectives (i.e. product), realistic expectations for how it will perform (i.e. illustration), and confidence the insurer will be around when the time comes to pay a claim (i.e. company). Promises vs. Performance n tio Pr od tra us uc t Ill Carrier Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 8 When it comes to choosing the optimal insurance company, Due Care insurance advisors research, analyze and assess a company’s key strengths and risk factors, the reasons for differences in ratings among services, and other details relevant to the particular purchase being contemplated. Life insurance products are some of the most complex financial vehicles available. Correctly matching the appropriate product with the client’s specific risk/reward profile is essential. Insurance advisors who employ the Due Care approach can usually provide accurate answers to these kinds of questions about insurance companies, their products and illustrations: Are pricing or return assumptions reasonable and sustainable? What risk components are being passed to the policyholder? How does the product perform under different scenarios, including lower crediting rates? Has the company increased policy charges to in-force policyholders? Has the company passed excess profits back to in-force policyholders? The answers to these questions provide valuable clarity during the product evaluation process. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 9 Estate planning Particularly for high-net-worth clients, integrated estate planning strategies are often employed in conjunction with life insurance. Therefore, it is critical for these types of clients to seek guidance from Due Care insurance advisors with the knowledge, resources, structured processes, and analytical capabilities to make such clients aware of these critical considerations, and who can assist them in assessing their impact on making appropriate policy decisions. By probing more deeply, Due Care insurance advisors can manage their clients’ expectations and help guard them from unnecessary risk. This proactive strategy for managing life insurance assets provides the added flexibility that helps policyholders discover more uses for their insurance assets, including: Facilitating business succession planning Covering key employees Designating multiple beneficiaries Structuring death benefits as investment returns Making gifts for life insurance premiums Placing life insurance in irrevocable trusts Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ Life insurance story #2: A family had assets totaling $350 million, half in illiquid real estate, half in stocks, bonds, etc. When completing her estate plan in 2007 (the husband was deceased), the mother’s estate planning team determined that purchasing life insurance was not necessary because they thought when the time came, sufficient capital could be acquired by borrowing against the real estate assets. But when she died unexpectedly in 2008, the seizure of the capital markets brought on by the financial crisis, made it impossible to borrow against the real estate assets. Thus, an important component of the estate plan was no longer a viable option. In the worst market since the Great Depression, the capital for the estate tax due had to be raised by selling stocks at a loss. This process cost the estate approximately $18 million. More than likely, a Due Care insurance advisor would have foreseen this possibility and recommended acquiring life insurance at a fraction of the cost of the realized losses on her investment portfolio. 10 For high-net-worth clients, this kind of flexibility can be even more valuable, allowing them to use their life insurance assets in creative ways that safeguard their wealth for future generations. For example, many clients who have benefited from advice from an insurance advisor find that they can manage capital within their life insurance policies and allocate a portion of the policy returns to an insurance company for the good of their family business or favored charities, instead of paying income taxes. Many have also learned that the ability to make withdrawals up to cost basis without being exposed to income taxes or penalties, and changing policy ownership, represent opportunities to improve life insurance performance. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ Life insurance story #3: A Single Family Office (SFO) undertook a life insurance portfolio review with a life insurance advisor following the death of the patriarch. The portfolio was comprised of six policies (five survivorship whole life and one variable universal life) totaling $100 million in death benefit. Following a thorough due care analysis, the SFO replaced one of the survivorship whole life policies, changed the funding on the remaining whole life policies to take into account the lower current dividend rates, and updated the asset allocation on the variable universal life policy. The modifications saved the family money and positioned the policies to perform better going forward. The SFO also committed to reviewing the life insurance portfolio annually to identify opportunities for additional enhancements. 11 True management mitigates the risk of catastrophic surprises As discussed earlier in this paper, there’s a widespread and dangerous misunderstanding that often transpires during the acquisition of life insurance policies. High net worth families and their advisors are led to believe that life insurance illustrations are illustrative of what will happen versus what may happen. In truth an illustration is simply a projection – just as you might project the trajectory of your investment portfolio, all the while knowing there are no guarantees for its future performance. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 12 Insurance policies often change post-purchase Two dysfunctions ensue post-purchase. First, the family leaves the experience believing they’ve completed a transaction: their only remaining responsibility is to pay the premiums every year. They haven’t been educated about the myriad factors that cause insurance policies to change post purchase; factors that require active and thorough monitoring. Second, the insurance agents selling the policies have moved onto to the next sale: they lack both the business processes and the commitment to doing the post-purchase Due Care that keeps a large policy viable decades into the future. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 13 Partial list of factors that cause insurance policies to falter post-purchase Overly aggressive point-of-sale illustrations Increase or decrease in interest rates Adjustments to mortality assumptions Increase in policy’s internal expenses Change in lapse rate for the total pool of policy holders Change in credit rating of the insurance company Mispricing of the original product by the insurance company Entire policy series withdrawn from the market National and global economies National and global financial markets In addition to the possible changes noted above, changes in family net worth, marital status or business status are highly relevant to the process of active management. If the family’s needs or goals change, the policies can be proactively reconfigured to meet their new or future needs. Also, similar to a managing a family’s investment portfolio, change itself isn’t always a problem. With active, ongoing management, a Due Care insurance advisor will spot changes in time to make proactive, strategic decisions about how to maintain the policies and help ensure they are viable when a family’s planning comes to fruition, i.e. when estate taxes are due or a business transition kicks into high gear. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 14 In-force Illustrations: a Polaroid picture of your policy It is crucial to understand the difference between an In-force Illustration and true active management. An In-force Illustration is akin to a Polaroid picture: it’s convenient for the photographer – the insurance agent – but not a durable capture of the situation at hand. Envision a family using a Polaroid camera instead of a video camera to capture their daughter’s wedding: how can they reflect on the full breadth and all its relevant nuances? An In-force Illustration simply predicts future performance based on where the policy stands today. It does not offer a comparison between the original projections and the current health of the policy. In the world of budget vs. actual, an In-force Illustration is a look at the actual without context of the original budget. It’s similar to looking at an investment statement and judging your portfolio’s viability without taking into account your original investment, or your long-range goals for the growth of the assets. Also, an In-force Illustration does not account for the subjective variables and goals around which a family purchased the product in the first place. It does not reassess how these goals have changed over time. A true review process will evaluate and communicate all of these factors to the client and their advisory team. (Also see previous section in the paper: Life insurance illustrations paint a false picture of security.) Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 15 A Due Care approach to active management of significant insurance portfolios Historically, insurance companies absorbed much of the global economic risk that could impact a policy’s performance. Now that risk is born largely by the policy owner. For insurance portfolios with a combined total death benefit of $5 million or more, each policy within the portfolio must be thoroughly reviewed every year. In addition, the family should receive an executive summary noting the current state of the policy, and the family and their advisors should review and sign the summary. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 16 Due Care Reviews Each annual review of a family’s policies should include the following elements. Executive Summary to include: Date of purchase Mechanics of type of insurance purchased Recap of the family’s original purpose and goals for the insurance Recap of variables that could impact policy post-purchase Promise versus performance analysis: budget vs. actual Cash Value: budget vs. actual New In-force Illustration Market analysis of advances in new policy design Course adjustment options if necessary Restatement of the structure of the policy Confirmation of family’s original goals for the policy Acknowledgement page to help confirm client and trustee understand original acquisition details and current performance Signature page for client and trustee’s acknowledgement of receipt and review Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 17 Summary Life insurance is an asset, not an expense. As such, it must be purchased properly, then monitored and administered like any other financial asset. Determining the right life insurance strategy, especially for high-net-worth individuals, requires finding the balance between promise and performance. Expectations are most likely to be met when three crucial factors are taken into account: the insurance company, the type of product they provide, and the assumptions inherent in the illustration. Even individuals with the commitment and capacity to understand and analyze the complexities of insurance companies and their vehicles can benefit from the professional advice and expertise of a life insurance advisor. Due Care insurance advisors are able to develop strategies for clients that mitigate the risk of surprises. Policies they design will tend to perform as promised, because they are based on reasonable estimates of the client’s expected future mortality and risk/reward tolerance. With these and other details, and the results of a deep analysis of any policy acquisitions or changes being considered, both the family and the advisor will be well positioned to navigate the complexities of owning a life insurance portfolio in today’s economic and financial landscape. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 18 About the authors Anthony C. de Bruyn, Chairman, and Philip M. de Bruyn, President and CEO, lead Capital Plan Inc., a Dallas-based firm of insurance advisors and risk management experts who are enthusiastic proponents of the “due care” approach to life insurance strategy, particularly for high-net-worth clients. The advisors at Capital Plan believe the information needed to manage a life insurance portfolio is similar to that needed to manage a pension plan. As such, they work to create portfolio balance through insurance company and policy analysis, policy design and diversification. At Capital Plan, current clients are always just as important as new ones. Their process is tailor made to manage assets, a “due care” concept they have followed for decades, long before it became known in the industry at large. Capital Plan routinely designs and implements solutions for clients to address lack of diversification, policies left unmonitored after acquisition, and the unavoidably subjective nature of insurance illustrations. Today’s volatile economy dictates the following approach: opportunities in the life insurance market should be pursued in conjunction with expert insurance advisors who understand the complexities of the insurance landscape and mechanics of the industry’s products. The advisors at Capital Plan believe that, particularly for individuals with more than $5 million of insurance assets, diversification of both product and provider is crucial. Clients should be able to shop where they want, and not be limited to the products of a single insurance company. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 19 Capital Plan distinguishes itself by providing superior life insurance policy management services to high-net-worth individuals, corporations and trusts, including: An emphasis on due care prior to purchase. The pooling of buying power with other members of M Financial Group, to gain access to all major life insurance company products. Proactive supervision of policies and insurance companies after purchase. Creation of a properly-managed portfolio for which premium flows are constantly monitored to achieve targeted coverage. This provides Capital Plan clients with a significant funding advantage. Capital Plan has pioneered a Due Care program, The Capital Protection Package™, that includes a thorough ten-point annual check system performed on every client’s insurance portfolio. In addition, each policyholder is provided with annual policy reports that deliver ongoing monitoring and administration with regard to tax law changes and economic conditions that may impact policy choices and free-market access. The authors would like to thank M Financial Group for its support in connection with this article. For more information, visit capitalplaninc.com or call 214-360-9292. Securities offered through M Holdings Securities, Inc., A Registered Broker/Dealer, Member FINRA/SIPC. Capital Plan is independently owned and operated member firm of M Financial Group. Please go to www.mfin.com/Disclosurestatement.htm for further details. Copyright and Trademark 2015® Capital Plan, Inc. All rights reserved. Because trust is a precious currency™ 20
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