Job Description
Media officer
REPORTS TO: Senior Media Officer
DATE: June 2014
DEPARTMENT: Campaigns & Communications
LOCATION: Central Office
PURPOSE OF THIS POSITION:
To develop, manage and implement integrated media plans to ensure relevant media opportunities are
fully maximised for the charity including support to internal teams with communications and media
guidance. Ensure branding and messaging is appropriate and managed.
Build effective contact with journalists, police press officers and integrated agencies ensuring positive
and collaborative relationships are maintained.
MAIN RESPONSIBILITIES:
1. To deliver a fast, accurate response to media enquiries working in conjunction with media team
2. To write, co-ordinate and issue media releases and statements, briefing materials and features,
organise and manage press conferences/events photo-calls as required at a regional and
national level
3. To write communications plans to support campaigns in conjunction with Campaigns Manager
and Business Development team
4. To work with Senior Media Officer regarding the launch of international fugitive campaigns in
conjunction with the National Crime Agency (NCA)
5. To be aware of the national news agenda identifying opportunities for Crimestoppers or bringing
issues to the attention of Senior Media Officer or senior executives as appropriate.
6. To manage the Crimestoppers brand, authorising materials and publications arising from other
departments; updating guidelines as required and advising all departments on compliance
7. To organise the design and production of corporate publications including annual review and inhouse biannual magazine, Connect; managing relationships with suppliers for cost efficiency
and within deadlines
8. To work closely with the digital communications team regarding online content in order to
deliver rich content to support media activity.
9. To support the development and maintenance of key media contacts and journalists, ensuring
contacts are kept up-to date in a central database
10. Supervise and be responsible for up-to-date media monitoring and archive including external
subscriptions; evaluating media coverage and PR activity for internal and external reports or for
project evaluations
Date
1 of 2
Job Description
Media officer
SPECIFIC DIMENSIONS OF THE ROLE:
Budget-holder
Line Management
Responsibility
Out of Hours
Requirement
Main Contacts
Specialist Knowledge
Yes (projects-specific)
No, but occasional supervision of Volunteers & Interns
Occasional on call – shared between Media Team every third week
Senior Media Officer, Communications & Digital Manager,
Communications Team, external media suppliers, influencers and
journalists
Media Relations, PR, publications, client/supplier management
Knowledge of social media advantageous.
COMPETENCY FRAMEWORK:
Competence
People Management
People
Enables staff/others to perform well and to develop
Teamwork
Collaborates with and supports others to produce better results
Managing Customer Relationships
Performance
Develops effective relationships with callers, service users. Stakeholders, partners
and colleagues
Business Awareness
Understands Crimestoppers purpose and goals and their relevance to own role
Decision Making
Assesses the extent and scope of a problem or issue and decides what action to take
Deliver Results
Does what needs to be done to get the right outcome at the right time
Personal
Leadership
Provides a positive influence and demonstrates integrity.
Communication
Uses a range of methods to present a professional image of self and Crimestoppers
Continuous Improvement
Takes responsibility for self development and be accountable for own actions
Level
3
2
2
2
3
2
2
2
2
COMMENTS:
The job description reflects the key accountabilities of the role, but these may vary from time to time according
to the needs of the Charity, and you may asked to undertake any task that is reasonable and in keeping with the
nature of your role and your skills and experience.
Date
2 of 2