HOW HEADER BIDDING
CAN GROW YOUR
BUSINESS
GARETH SHAW
VP PROGRAMMATIC OPERATIONS, EMEA
RUNNING ORDER
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What is Header Bidding
How does it work
Advantages of HB
Different Flavours
HB Myth Busting
Summary
WHAT IS HEADER BIDDING?
THE WATERFALL
$2.00 floor
REQUEST

PARTNER 1
BID
$1.50
PASSBACK
BELOW FLOOR
PARTNER 2
BID
$2.20
WINNING BID
PARTNER 3
BID
$3.00
NOT CALLED
PARTNER 4
NOT CALLED
BID
$2.40
THE WATERFALL
$2.00 floor
PARTNER 1
BID
$1.50
BELOW FLOOR
BID
PARTNER $2.20
2
BID
$2.20
WINNING BID
PARTNER 3
BID
$3.00
NOT CALLED
PARTNER 4
NOT CALLED
BID
$2.40
ENTER HEADER BIDDING
$2.00 floor
REQUEST
PARTNER 1
BID
$1.50
BELOW FLOOR
PARTNER 2
BID
$2.20
LOSING BID
PARTNER 3
BID
$3.00
WINNING BID
PARTNER 4
LOSING BID
BID
$2.40
WATERFALLING VS HEADER BIDDING
WATERFALL
PARTNER 2
VS
HEADER BIDDING
BID
$2.20
WINNING BID
PARTNER 3
WINNING BID
BID
$3.00
ADVANTAGES OF HEADER BIDDING
HIGHER
REVENUES
LOWER AD
LATENCY
GREATER
DEMAND
147%
AVERAGE CPM INCREASES*
*PulsePoint Q1 2015
EASIER AD STACK
MANAGEMENT
DIFFERENT FLAVOURS
WRAPPER
BIDDER
A management framework to add
multiple demand sources through
a single piece of JavaScript
A direct integration into a
publishers existing wrapper
BIDDER
EXPRESS
Quick and simple set up within the
hour; Requires no technical
knowledge
HEADER BIDDING MYTH BUSTERS
1| HEADER BIDDING IS A “HACK”
2| HEADER BIDDING IS COMPLICATED TO INTEGRATE
3| HEADER BIDDING CAUSES EXCESS LATENCY
4| HEADER BIDDING IS THE DEATH OF THE SALES TEAM
5| GOOGLE HAS KILLED HEADER BIDDING
3
SIMPLIFIED MONETISATION
KEY
TAKEAWAYS
CUSTOM INTEGRATION OPTIONS
INCREASED REVENUE
THANK YOU!
GARETH SHAW
VP Programmatic Operations EMEA
[email protected]