BACHELORS OF BUSINESS ADMINISTRATION (BBA)
CURRICULUM – 2013-16
To be effective from July 2013
SEMESTER – I
Code No.
Course Title
L
T
P
Credit
BB 101
BB 102
BB 103
BB 104
BB 105
BB 106
Principles of Management
Business Economics
Organization Behavior
Financial Accounting
Communication Skills
Workshop on Computer Fundamentals and Its
Application
TOTAL
4
4
4
4
4
-
-
-
4
4
4
4
4
4
20
-
-
24
SEMESTER – II
Code No.
Course Title
L
T
P
Credit
BB 121
BB 122
BB 123
BB 124
BB 125
BB 126
Marketing Management
Financial Management
Human Resource Management
Business Statistics
Business Environment
Workshop on Soft Skills
TOTAL
4
4
4
4
4
20
-
-
4
4
4
4
4
4
24
SEMESTER – III
Code No.
Course Title
L
T
P
Credit
BB 201
BB 202
BB 203
BB 204
Research Methodology
Business Laws
Production and Operation Management
Advertising and Sales Management
Elective -I
Workshop on Current Affairs
TOTAL
4
4
4
4
4
20
-
-
4
4
4
4
4
4
24
BB 205
-
SEMESTER – IV
Code No.
Course Title
L
T
P
Credit
BB 221
BB 222
BB 223
Direct Taxation
Indian Financial System
Elective-II
Elective-III
Strategic Management
4
4
4
4
4
-
-
4
4
4
4
4
BB 224
Workshop on Internet Based Assignments
-
-
-
4
20
-
-
24
TOTAL
* Industrial Training of eight weeks will be after the completion of second year for BBA students Summer Training Report will be submitted within two weeks of the commencement of Vth
Semester and viva-voce will be held thereafter within next two weeks.
SEMESTER V
Code No.
Course Title
L
T
P
Credit
BB 301
BB 302
BB 303
Management Accounting
Quality and Project Management
Marketing of Services
Elective IV
Elective V
Training Project Report
TOTAL
4
4
4
4
4
20
-
-
4
4
4
4
4
4
24
BB 304
Please note: Students in BBA have to undertake any one cluster and should select any five subjects from
the list .Those who join job for on job training and placement need not to take any subject in VI
semester; however they will have to submit final project report as per their specialization. For those
who decide to continue with studies shall undertake all the subject including final project report.
SEMESTER VI
Code No.
Course Title
L
T
P
Credit
BB 321
BB 322
BB 323
BB 324
BB 325
BB 326
Business Ethics & Corporate Governance
Entrepreneurship
Environmental Studies
Seminar
Minor Project
Major Project
TOTAL
4
4
4
12
-
-
4
4
4
2
4
8
26
ELECTIVES
Retail Management
BBR 241
BBR 242
BBR 243
BBR 244
BBR 245
Retail Management
Business logistics and Supply chain
Management
Customer Relationship
Management
Consumer Behaviour
E-Marketing
Human Resource Development
BBH 241
Manpower planning and performance
Appraisal
BBH 242
Industrial relation and labor Laws
BBH 243
BBH 244
BBH 245
Finance
Hospital Administration
BBF 241
Financial markets and institutions
BBHA-241
BBF 242
Internet Banking
BBHA-242
BBF 243
BBF 244
BBF 245
Banking and Insurance
Financial Statement Analysis
Working Capital Management
BBHA-243
BBHA-244
BBHA-245
Banking and Insurance
BBI-241
BBI-242
BBI-243
BBI-244
BBI-245
Banking and Insurance Marketing.
Management of Banking and
Insurance Companies.
Commercial Banking and Role of
RBI.
Mutual Fund Management.
Merchant Banking.
Marketing Management
BBM 241
BBM 242
BBM 243
BBM 244
BBM 245
Organizational Change and
Development
Training and Development
International HRM
International Management
Product Management
Industrial Marketing
Brand Management
Rural Marketing
TOTAL CREDITS-146
Hospital operation Management
Inventory control and purchase
Management
Medical terminology
Medical Record
Management Information System
BBA SYLLABUS-2013
______________________________________________________________________________
Title of the Course: PRINCIPLES OF MANAGEMENT
Course Code: BB 101
Credits of the course: 4
Year & Semester: 2013& 1st Semester
Total No. of Contact Hours (Lect) 40(L)
UNIT I
Definition, nature, purpose and scope of management. Functions of a manager, Is managing a science or
art? Managerial Ethics and Social responsibility.
Evolution of management thought. Contribution of Taylor and Fayol Elton Mayo, Closed system vs. open
system. Subsystems and System Boundary. McKinsey's 7-S Approach.
UNIT II
Planning: Types of plans, steps in planning process. Concept and process of Managing by
Objectives(MBO).Nature and purpose of strategies and policies. Strategic planning process. SWOT
analysis.
Decision-Making: Importance and steps in Decision Making; Decision making under certainty and
uncertainty, group-aided decisions; Brain storming; Creativity - creative problem solving.
UNIT III
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority &
power -concept & distinction. Line & Staff concept; line-staff conflict. Delegation - concept of
delegation; elements of delegation - authority, responsibility, accountability. Reasons for failure of
delegation & how to make delegation effective.
Decentralization - concept, and types (or methods) of decentralization. Span of Control -CoordinationConcept and importance of coordination; factors which make coordination difficult; techniques or
methods to ensure effective coordination.
UNIT IV
Control: Concept, planning-control relationship, process of control –setting objectives, establishing
standards, measuring performance, correcting deviations.
Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information & Control),
(c) Feedback Control v) Comparative study: Comparative study of main features of Japanese
Management and Z-culture of American Companies.
TEXT BOOK:
1. L. M. Prasad; Principle of Management; Sultan Chand.Delhi
REFERENCE BOOK(S):
1 Griffin, Ricky W, Management, Biztantra, New Delh
2. Rao, VSP, Management, Excel Books, New Delhi.
_____________________________________________________________________________
Title of the Course: BUSINESS ECONOMICS
Course Code: BB 102
Credits of the course: 4
Year & Semester: 2013& 1st Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT I:
Introduction: Introduction to Micro and Macro Economics. The use of Microeconomics theory,
Positive versus Normative Analysis. Demand, Supply and Market: The Basics of Demand and
Supply. The Demand Curve, Elasticity of demand and supply, Supply Curve. Market
Equilibrium. Understanding and predicating the effects of changing Market Conditions.
UNIT II:
Market Structure and Competitive Strategy: Perfectly Competitive Market Structure, Short
and Long Run Equilibrium of Firm and industry, Monopoly, Short Rung and Long Run
Equilibrium under Monopoly. The Monopoly Power, Price Discrimination. Transfer Pricing.
UNIT III:
National income; Concept of GDP,GNP,NDP,NNP, private income, Personal income and
personal disposable income, National disposable income (gross and net), measurement through
double entry, sectoral accounting and matrix approaches. Say’s law of markets. Keynsian theory
of income determination, Consumption: Meaning determinants and importance.
UNIT IV:
Inflation: Meaning, types, and theories. Money and Banking: RBI and functions. Stabilization
policies: Monetary and fiscal policies: Money its function and role.
TEXT BOOK:
1. Ahuja H.L.; Advanced Micro Economics, S. Chand Publication, Delhi.
REFERENCE BOOK(S):
1. Dwivedi D. N. -Microeconomic Theory, Pearson Publication.Delhi
2. Vanita Aggerwal – Macroeconomic Theory, Richard D, Pearson Publication.Delhi
3. Robert S. Pindyck, Daniel I . Robinfeld – Microeconomics Prentice Hall of India
Publication.Delhi
4. A. Koutsoyiannis - Modern Microeconomics. Macmillian and co. India.Delhi
5. Jain T.R.- Business Economics, V.K. Publication.Delhi
________________________________________________________________________________
Title of the Course: ORGANIZATIONAL BEHAVIOUR
Course Code: BB 103
Credits of the course: 4
Year & Semester: 2013 & 1st Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Organizational Behavior: Definition of OB, Managerial roles according to Mintzberg, Managerial skills,
contributing disciplines to OB, challenges and opportunities for OB.
Foundations of Individual behavior- biographical characteristics, ability, and learning. Perception. Values
and Attitudes, Personality.
UNIT-II
Motivation: Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of
Motivation Concept. Job Satisfaction.
Foundations of Group Behavior: Process of Group formation, Group Processes, Group Decision- making
Techniques, Work Teams.
.
UNIT-III
Interpersonal Skills- Transactional analysis, Life Positions, Johari Window. Leadership: Concept,
theories, styles and their application.
UNIT-IV
Conflict Management, Stress Management, Organizational Change & Development, Creating a learning
Organization.
Organizational Culture. Organizational Effectiveness.
TEXT BOOKS:
1. L.M. Prasad – Organizational Behaviour. Sutan Chand & Sons.Delhi
2. R. Aswathpa – Organizational Behaviour. Himalaya Pub. House.Mumbai.
REFERENCE BOOK(S):
1. Stephen P. Robbins – Organizational Behaviour. PHI. Delhi
2. Rao & P.S. Narayan : Organization Theory and Behaviour.
3 L.M. Prasad : Organizational Theory and Behaviour.S.Chand&Co..Delhi
________________________________________________________________________________
Title of the Course: FINANCIAL ACCOUNTING
Course Code: BB 104
Credits of the course: 4
Year & Semester: 2013 & 1st Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Financial Accounting - Introduction to Accounting, Meaning, Process cycle, Advantages of Accounting,
Generally Accepted Accounting Principles and Practice (GAAP), Incorporate Financial Reporting. Form
and Content of Income Statement and Balance Sheet.
UNIT-II
Accounting Mechanics - Dual concept, Accounting equations, Effect of transactions on accounting
equations, Recording of transactions in journal, Cash Book, Subsidiary Books and Bank books. Ledger
Posting, Bank reconciliation Statement, Bills of Exchange, Rectification of Errors. Depreciation
Accounting.
UNIT-III
Preparation of Financial Statement, Trial balance and adjustments, Errors disclosed and concealed by
Trial balance.
UNIT-IV
Profit & Loss accounting. Single Entry System and Accounting for non-trading organizations
(professionals and non-profit organizations).
TEXT BOOK:
1. Financial & Managerial Accounting, Charles Horgren, Walter Harrison, M. Oliver 3rd edition , Pearson
_____________________________________________________________________________________
Title of the Course: COMMUNICATION SKILLS
Course Code: BB 105
Credits of the course: 4
Year & Semester: 1st Year & 1st Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Communication: its types and significance, elements of effective writing, Scientific, technical writing.
UNIT-II
Speaking skills:-speech mechanism, organs of speech. Production and classification of speech sounds,
phonetic transcription.
UNIT-III
Oral presentation: Role of audio-visual aids, Discussion, meeting and telephonic Skills, Group
discussion, conducting a meeting.
UNIT-IV
Buisness correspondence: business letters and reports.
TEXT BOOKS:
1. Bhattacharya, Indrajit. An Approach to Communication Skills, Dhanpat Rai Co. Pvt Ltd; New Delhi.
2. Rutherford, Andreaj. Basic Communication Skills for Technology, Addison Wesley Longman, New
Delhi.
REFERENCE BOOKS:
1. Wright, Chrissie, Handbook of Practical Communication Skills, Jaico Pub House, Mumbai.
2. Scott, Bill, The Skills of Communicating, Jaico Pub House, Mumbai.
________________________________________________________________________________
Title of the Course: WORKSHOP ON COMPUTER FUNDAMENTALS AND ITS APPLICATIONS
Course Code: BB 106
Credits of the course: 4
Year & Semester: 2013 &1st Semester
Total No. of Contact Hours Lect.- 20+ 20 (L+P)
UNIT1
Information: Concepts and Processing, Data, Information and knowledge, Need for Information
Qualities, Properties, Value and Information.
UNIT2
Computer System Components: Basic Structure of A Digital Computer-Concept of I/O devices,
Memory concepts, Computer Languages-low level, high level, Hardware and Software,
Language.
UNIT3
MS office and its components- its applications in various managerial decisions. MS Excel and power
point presentations..
UNIT 4
Computer Networks And Internet: Goals and Objectives of Computer Networks, Topologies,
applications, email and effective use of social media websites.
TEXT BOOK:
1. Gill, Nasib, Computer Fundamental and Internet.
SUGGESTED BOOKS:
1. Saxena, Computer Applications in Management, Vikas Publication, New Delhi
2. B. Ram, Computer Fundamentals, New Age Publications, New Delhi
3. Rajaraman, V., Computer Fundamentals, PHI, New Delhi
___________________________________________________________________________________
Title of the Course: MARKETING MANAGEMENT
Course Code: BB 121
Credits of the course: 4
Year & Semester: 2014 & 2nd Semester
Total No. of Contact Hours (Lect.) 44(L)
UNIT 1
Introduction : Nature, Scope and Importance of Marketing as a business function and in the
economy Marketing concept : Traditional and Modern.
Marketing system and Marketing Environment, Consumer Behaviour : Nature, Scope,
Significance and Determinants.
UNIT 2
Product : Concept of Product, Product Planning and New Product, Development, Concept of
product and product mix Product life cycle, Green marketing.
UNIT 3
Promotion: Methods of Promotion. Optimum Promotion Mix, Advertising Media their merits
and limitations. Price: Meaning importance, Objective Factors affecting pricing, service pricing
methods pricing policies.
UNIT 4
Distribution channel and physical distribution: Distribution channels concepts and role, types of
distribution channel, Retailer and Wholesaler. Physical Distribution of goods, Transportation,
Warehousing.
TEXT BOOK:
1. Kotler, Philip and Gary Armstrong : Principles of Marketing, Prentice Hall, New Delhi
REFERENCE BOOK(S):
1 Kotler Philip Marketing Management Analysis, Planning, Implementation and Control,
Prentice Hall, New Delhi.
2. Srinivasan, R : Case Studies in Marekting : The Indian Context, Prentice Hall, New Delhi.
3. Santon, William J. , and Charles Futrell : Fundamentals of Marketing; Mc Graw Hill
Publishing Co., New York.
________________________________________________________________________
Title of the Course: FINANCIAL MANAGEMENT
Course Code: BB 122
Credits of the course: 4
Year & Semester: 2014 & 2nd Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Functions and Goals: What is finance, what are finance function, what does the financial
manager do, Financial goals, Profit vs Wealth, How finance functions are organized.
Cost of capital: Concept Components, Weighted average. Cost of capital, Equity share capital,
Retained earnings, Cost of equity issuing.
UNIT-I
Capital Budgeting Techniques: Pay back period, NPV, IRR, Accounting Rate of return.
Working Capital Management: Meaning, Classification, Need, Factors Determining working
capital management of working capital, Estimation of Working capital requirements,
Functioning of working capital.
UNIT-III
Receivables Management - Meaning, Factors influencing size of receivables, Forecasting,
Objectives and Dimensions of receivables management, Forming credit policy, Length of
credit and executing credit policy, Financing investment in receivables, Formulating and
executing collection policy.
UNIT-IV
Cash Management: Nature of cash, motives of holding cash, Cash planning, Managing
cash flows, Methods of accelerating cash inflows, Showing cash outflows, Investment of
surplus fund, Inventory Management EOQ. Determination of Level of Safety Stocks.
Dividend Policy & Practice: Issues in Dividend Policy, Dividend theories-Walter’s
model, Gorden model, M.M. Approach, Factors influencing dividend decision. Forms of
Dividend. Bonus issue and right issue.
REFERENCE BOOK(S):
1. Gupta R.L., Advanced Accounting Vol. I, S. Chand & Sons, New Delhi
2. Grewal T.S. and M.C. Shukla, Advanced Accounting Vol. I, S. Chand & Sons, New Delhi.
________________________________________________________________________
Title of the Course: HUMAN RESOURCE MANAGEMENT
Course Code: BB 123
Credits of the course: 4
Year & Semester: 2014 & 2nd Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT I
Concept nature and scope of Human Resource Management vis –a-vis personnel management.
Growth and development of Human Resource management in India. Role and function of
personnel manager.
UNIT II
Human Resource Planning, labour market consideration. Characteristics of Indian labour marker.
Recruitment and selection. The Employment Exchange (compulsory notification of vacancies)
Act 1959, sources of labour supply, selection procedure, test and interviews, induction.
UNIT III
Promotion: Purpose, types of Promotion, promotion policies. Programme and procedure,
seniority vs merit, transfer, purpose, transfer policy and procedure.Training in organization: its
objectives, methods of asse4ssment of training need, different types of training programmes on
the job and off the job training: purpose, training policy, procedure.
UNIT – IV
Performance Appraisal: Its objectives, uses and methods. Traditional Vs modern’s methods.
Management by Objectives (MBO), Quality Management, TQM, Kizen. JIT, QC and BPR.
TEXT BOOK:
1. R Ashwathapa; Human Resource Management, TMH Publication
REFERENCE BOOK(S):
1 David A. Deconzo and Stephen, P, Robbins: Personnel/Human Resources Management
2 Edwin B. Flippo: Personnel Management and Industrial Relations. Tata Mc Graw Hills.
______________________________________________________________________________
Title of the Course: BUSINESS STATISTICS
Course Code: BB 124
Credits of the course: 4
Year & Semester: 2014 & 2nd Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT I
Univariate Frequency Distributions: - Construction of Frequency Distribution & its graphical
Representation Measures of Central Tendency Dispersion & Skewness.
UNIT II
Bivariate Frequency Distributions: - Simple Correlation and Regression Analysis. Theory of
Index Numbers: - Meaning & Uses, Methods of Construction. Test for Consistency, Fixed base
and chain base Index numbers. Indexed number of wholesale and consumer prices.
UNIT III
Probability- Basic concepts and its types, Probability Rules, Probabilities under condition of
statistic Independence and dependence.
UNIT IV
Analysis of Time Series: - Components of Time Series, Calculation of Trends, Linear & NonLinear Trends, Methods of least squares and moving average of seasonal variation-ration to trend
and ratio to moving average.
TEXT BOOK:
1. Gupta S.P.: Statistical Methods
REFERENCE BOOKS
2. Hoda, R.P.: Statistics for Business and Economics, Macmillan, New Delhi.
3. Lewin and Rubin: Statistics for Management, Prentice Hall of India, New Delhi.
4. Ethance, D.N.: Fundamentals of Statistics.
5. Nagar, K.N.: Sankhyiki Ke Moll Tatva.
6. Shukla and Sahai: Sankhyiki Ke Siddhant.
______________________________________________________________________________
Title of the Course: BUSINESS ENVIRONMENT
Course Code: BB 125
Credits of the course: 4
Year & Semester: 2014& 2nd Semester
Total No. of Contact Hours (Lect.) : 40 (L)
UNIT- I
Business & Social Environment: Meaning, salient features, significance, internal & external
environment, environment scanning: features, process & techniques, social responsibility of
business, ecological environment protection Act.
UNIT- II
Political & Economic Environment: Three political institutions: legislature, executive &
judiciary, salient features of economic system: basic philosophies of capitalism, socialism &
mixed economy, liberalization, privatization & globalization. new industrial policy & its
implication in India, disinvestment of public enterprises- rationale, objectives & implications
fiscal policy: types, instruments: taxation & public expenditure & their impact on economy
monetary policy: types, instruments, EXIM policy
UNIT- III
Technological, Legal and Regulatory Environment: Impact of Technology on Business,
Technological Policies, Problems in Technology Transfer, Salient features of intellectual
property rights and trademarks, Competition Act 2002: features, objectives, objectives, anticompetitive agreement, abuses of dominance, regulations of combinations, leniency regulation,
Foreign Exchange Management Act 1999 (FEMA): Features, objectives, application of the Act,
FEMA Vs FERA.
UNIT- IV
International Environment: Trends in global trade & investment; balance of payments/ trade,
foreign direct investment and collaboration. Economic Institutions: World Trade Organization,
UNCTAD, IMF. Trade blocks : EU, NAFTA, SAARC, Foreign Trade: SEZ (Special Economic
Zones).
SUGGESTED READINGS:
1. Dr Francis Cherunilam, Business Environment Text & Cases, Himalaya Publishing House,
2. Mishra, S.K. and Puri V.K, Economic Environment of Business, Himalaya Publishing House,
3. Paul Justice, Business Environment- Text and Cases, TATA McGraw Hill Publishing
4. K Aswathappa, Essential of Business Environment, Himalaya Publishing House,
5. Economic Survey, Government of India (Latest)
_____________________________________________________________________________________
Title of the Course: WORKSHP ON SOFT SKILLS
Course Code: MB 126
Credits of the course: 4
Year & Semester: 2014 & 2nd Semester
Total No. of Contact Hours (Lect.): 40 hours (P+L)
UNIT-1:
Non-Verbal Communication :its types classification and guidelines for developing non-verbal
communications, Listening :Listening as a Management Tool.
UNIT-2
Conversational Skills and etiquettes: Effective Conversation, Dressing Up, Exchanging cards, Shaking
Hands, Dining Etiquette etc.
UNIT-3
Meetings: Conducting meetings, Agenda & Minutes.
UNIT-4
Negotiation Skills: Approaches to Negotiation, Preparing Curriculum Vitae and Cover Letter& different
types of letters.
TEXTBOOKS:
1) Sethi,Anjanee.Businesscommunication,Tata McGraw Hill;New Delhi.
2) Bhattacharya,Indrajit.An Approach to Communication Skills, Dhanpat Rai&Sons. New Delhi.
REFERENCE BOOKS:
1) Prasad .P. The Functional Aspects Of Communication Skill .4th Ed. S.K. Kalaria&Sons,New Delhi.
2) Raman,Meenakshi& Sharma, Sangeeta.TechnicalCommunication,Principles and Practise. Second
Edition. Oxford University Press.
______________________________________________________________________________
Title of the Course: RESEARCH METHODOLOGY
Course Code: BB 201
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.) : 40 (L)
UNIT 1
Research : Meaning types fundamental/ applied Approaches : Historical / Experimental /
Exploratory Methodology.
UNIT 2
Research Process : Selection and identification of research problem etc. Hypotheses: Meaning
and formulation: Investigation: Research design: Meaning types, essentials.
UNIT 3
Data: Types, methods of collection observation interview, schedule / questionnaire. Survey:
Meaning procedure, Types questionnaire survey / interview survey, steps and problems of survey
methods. Case Study: Meaning, assumptions procedure, merits and limitation.
UNIT 4
Source of Social Science Information, Problems encountered by researches in India.Research
Report: General Principles and Practice. Layout of Research Report, Types of Reports,
Mechanics of writing Research Report. Preliminary and Reference section.
TEXT BOOK:
1. C .R. Kothari: Research Methodology (Wiley Eastern)
REFERENCE BOOK(S):
1. Shekharan Uma, Business Research Methods, John Wiley Publications.Delhi
2. Zikmud, Business Research Methods, Cengage Publications.Delhi
3. Copper, Business Research Methods, Tata McGraw Hill.Delhi
________________________________________________________________________
Title of the Course: BUSINESS LAW
Course Code: BB 202
Credits of the course: 4
Year & semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Introduction to Business law, History of Business Law and Importance of Law into Business
Indian Contract Act, 1872-Definition and Nature of contract, Types of contracts, essential elements of a
valid contract.
Insurance – Insurance- contract of insurance, essential elements, characteristics, premium- reinsurance,
double insurance.
UNIT II
INDIAN PARTNERSHIP ACT, 1932- Definition and nature of partnership; registration of partnership
firm, rights, duties and liabilities of partners, Introduction of a new partner, Expulsion of a partner,
Insolvency of a partner.
UNIT III
Sale of Goods Act, 1930 – Classification of goods, Conditions & Warranties.
Consumer Protection Act, 1986 – Introduction & concept of the Act, 3 tier redressal machineries for
consumer protection act, Mode of complaints, Procedures of complaints, Penalty.
UNIT IV
Negotiable Instruments Act, 1881-Negotiable instruments –characteristics, presumptions, promissory
notes, bills of Exchange and cheques.
Information Technology Act 2000- Scope of the act, Electronic records and its validity, Digital
Signatures, Authentication of electronic records, E-Governance, intellectual property rights, Difference
b/w patents, trademark and copyrights.
TEXT BOOKS:
Business Law by Tejpal Seth, Pearson Publications.Delhi
Business Law by P.Tulsian, Tata Mc Graw Hill. Delhi
REFERENCE BOOKS
1. P. P. S. Gogna : A Textbook of Business Law, S. Chand & Co. Delhi
2. S. S. Gulshan & G. K. Kapoor : Business Law, New Age International. Delhi
3. M. S. Pandit & S. Pandit : Business Law, Himalaya Publishing.Mumbai
4. K. R. Bulchandani : Business Law, Himalaya Publishing.Mumbai
5. Mercantile Law including Industrial Law, N. D. Kapoor, Sultan Chand. Delhi
_____________________________________________________________________________________
Title of the Course: PRODUCTION AND OPERATION MANAGEMENT
Course Code: BB 203
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Basic concept: Production and Operation Management Functions: various production processes and their
selection, Common systems model, Relevant cost concept, production & productivity, Measurement of
productivity.
UNIT-II
Work-Study: Methods study procedure and techniques, principles of motion economy and work place
design: Work Measurement, Time study and Work sampling Performance rating and allowances.
Estimation of standard time and related errors.
UNIT-III
Facilities Planning: Facilities location factors, Bridgeman’s dimensional analysis: Systematic layout
planning; principles and techniques used; different layouts; Material handling systems and equipments.
UNIT-IV
Production Planning and Control: Aggregate planning basic strategies viz. Level production, chase
demand and mixed strategy: Aggregate Planning costs; Routing Scheduling; Grant Charts.
Select Techniques and Concepts: Cost- Benefit Analysis: Input –Output Analysis: Value Analysis:
Learning Curves: Vertical Integration. Just in Time Systems.
TEXT BOOK(S):
1. P. Khanna: Industrial Engineering Management
2. S.K. Hajra & Choudhary & Nihar Roy: Production Management
REFERENCE BOOKS:
1. Chary S.N. –Production Operations Management, Tata McGraw Hill
2. Mayer R.R –Production Operations Management, McGraw Hill
3. Schroeder R.G.-Operations Management, Decision Making in Operations Function, McGraw
Hills.
______________________________________________________________________________
Title of the Course: ADVERTISING AND SALES MANAGEMENT
Course Code: BB 204
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Advertising: Definition, its role and importance. Advertising as a means of Communication,
Setting advertising objectives ,different kinds of advertising, advertising copy Creative copy
strategies, message structures, Advertising art & layout.
UNIT-II
Media planning & scheduling, Advertising Budget, Advertising agencies: Role, Types and
Functions. Measuring advertising effectiveness: pre and post testing, Social, Ethical and Legal
Aspect of Advertising.
UNIT-III
Sales Management: Definition, Nature, Scope and Importance of Sales Management, difference
between selling and marking and sales management and marketing, Evolution of Sales
Management, Emerging Trends in Sales Management. Role and Skills of Sales Managers,
Function and qualities of a Sales Executive, Sales Objectives, Sales Strategies. Personal Selling
Process.
UNIT-IV
Sales Force: Recruitment and Selection Process,Training, Motivation and Compensation of Sales
Personnel, Sales Territories and Quotas, Sales Budgets, Sales Audits, Role of information
technology in Sales Management.
SUGGESTED READINGS:
1. Aaker, David A and Myera John G. : Advertising Management (Prentice Hall of India)
2. Border, W.H, Advertising, John Wiley N.Y.
3. Ogilvy D. Ogilvy on Advertising, Longman publication
4. Chunnawala : Advertising Management, Himalya Publishing
_____________________________________________________________________________________
Title of the Course: DIRECT TAXATION
Course Code: BB-221
Credits of the course: 4
Year & Semester: 2nd Year & 4th Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Introduction : Accessibility Criteria Definitions, Basic concept, person, Assessment year; previous
year, assesses, Residential status; Incidence of tax, income exempt from tax..
UNIT-II
Computation of Income Under head salary: Meaning of salary, Basis of charge of salary income,
different forms of salary, different forms of allowances, perquisites, permissible deductions from salary
income, tax treatment of provident fund & approved superannuation fund, special tax treatment of salary
income of non-resident technicians, deduction under section-80C, FBT
UNIT-III
Income from house property: Basis of charge, property income not charge to tax, basis of computing
income from let out house property, computing income from self-occupied property. Profits and gains of
business or profession: Chargeable incomes; expenses expressly allowed as deduction; general
deductions; expenses specifically disallowed; compulsory maintenance of accounts, compulsory audit,
assessment in special cases, (retail, transport, exploration of mineral oil) Computation of taxable income
as profit and gain from business or profession
UNIT-IV
Capital gains: Meaning of capital asset, valuation of capital asset; transfer, considered to be transfer,
chargeability; computation of capital gain: short term and long term; computation of tax on capital gains.
Exemption from capital gains. (5) e. Income from other sources: basis of charge; chargeable incomes;
specific deductions; amount not deductible; computation of taxable income from other
sources.
Computation of net taxable income: computation of total income, carry forward and set-off of losses
and deductions under sec 80 and net taxable income and tax thereof. Cases of Indian as well as foreign
companies, provision of minimum alternate tax and declaration and payment of dividend, Tax provision
in case of mergers, acquisition or amalgamation of company
Text Book : Direct Taxes – Law and Practice – Vinod Singhnia
SUGGESTED READINGS
1. Dr. V.K. Singhavia, Kapil Singhavia and Monica Singhavia : Direct Taxes : Planning and Management
(Tax Mann Publications Ltd.).
2. Dr. V.K. Singhavia : Direct Taxes : Law and Practice (Tax Mann).
3. Bhagwati Prasad : Law and Practice of Income Tax in India.
4. H.P. Ranina : Corporate Taxation : A Hand Book (Tax Mann).
5. V.S. Datey : Indirect Taxes – Law and Practice (Tax Mann Publications Limited).
_____________________________________________________________________________________
Title of the Course: INDIAN FINANCIAL SYSTEM
Course Code: BB 222
Credits of the course: 4
Year & Semester: 2nd Year & 4th Semester
Total No. of Contact Hours (Lect.): 40 (L)
_____________________________________________________________________________________
UNIT-I
Framework of Indian Financial System Financial System – Significance, Components, Designs,
Nature and Role. Financial System & Economic Development Financial Markets – Money and Capital
Market, Money Market Instruments. NBFCs/MNBCs/RNBCs/RBI – Role, Regulation & Services.
.UNIT-II
Derivatives Market
Indian Banking System: Definition of bank, Commercial banks importance, functions and problems of
Non-performing assets; Structure of commercial banking system in India, Regional Rural Banks, Cooperative banking in India.
UNIT-III
Consumer Finance and Lease Financing Bills Discounting – Types of Bills, Discounting of Bills,
Purchasing of Bills,Drawer & Drawee Bills. Credit Cards – Functioning of Credit Cards. Lease Financing
: Meaning and Types, Financial EVALUATION from Lessor & Lessee Point of view, Economic Aspect
of Lease. Hire Purchase : Meaning and Legal Aspect/Position. Hire Purchase V/s. Lease Finance, Hire
Purchase V/s.
UNIT – IV
Financial Intermediaries
Insurance : Introduction, Significance, , IRDA, Insurance Intermediaries, Reinsurance, Life Insurance,
General Insurance, Pension Fund and Pension Plans Today.
Mutual Funds : Significance Types & Organization, Association of Mutual Funds in India, UTI
Management of Non-Performing Assets, Disinvestment of PSUs
Need, Rating Methodology, Rating Symbols, Credit Rating Agencies – CRISIL, CARE, MOODY,
Standard & Poor’s
SUGGESTED READINGS
1.Chandle, L.V. and Goldfeld, S.M., The Economic of Money and Banking, Harper and Row, New York.
2.Gupta, S.B., Monetary Planning of India; S. Chand, New Delhi.
3 Sengupta, A.K. and Agarwal, M.K., Money Market Operations in India; Skylark Publications, New
Delhi.
______________________________________________________________________________
Title of the Course: STRATEGIC MANAGEMENT
Course Code: BB 223
Credits of the course: 4
Year & Semester: 2nd Year & 4th Semester
Total No. of Contact Hours (Lect): 40 (L)
UNIT-I
An overview of strategic Management: Defining Strategy, levels at which strategy operates:
Approaches to strategic decision making: strategic intent, vision, Mission, Business definition,
objectives and goals, Environmental analysis and Diagnosis: concept of environment and its
components; Environment scanning and appraisal, Organization appraisal, Strategic advantage
analysis and diagnosis.
UNIT-II
Corporate-level strategies: Grand, Stability,. Expansion, Retrenchment, combination strategies,
Corporate Restructuring. Business-level/strategies: Generic and tactics for business strategies.
Unit 3:Strategic Analysis and choice: Process of strategic choice, corporate and business level
strategic analysis, Subjective factors in strategic choice, contingency strategies and strategic
plan.
UNIT-III
Activating Strategies: Interrelationship between formulation and implementation. Aspects of
strategy Implementation, Project and Procedural Implementation. Resource allocation, Structural
and Behavioral Implementation.
UNIT-IV
Functional and Operational Implementation: Financial, Marketing, operations/production,
Personnel plans and policies, information, Integration of functional plans and policies, Strategic
evaluation and control: Techniques of strategic evaluation and control.
TEXT BOOK:
1. Azhar Kazmi: Business Policy and Strategic Management, Tata McGraw Hill New Delhi,
2005
REFERENCE BOOK(S):
1Azhar Kaxmi: Business Policy and Strategic Management, Tata McGraw Hill New.
2 Strategies, Structure and Systems, Vikas Publishing House, New Delhi, 2004.
______________________________________________________________________________
Title of the Course: MANAGEMENT ACCOUNTING
Course Code: BB 301
Credits of the course: 4
Year & Semester: 3rd Year & 5th Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT: I
Management Accounting – Nature and Functions; Financial vs. Management Accounting; Role of
Management Accountant. Accounting Concepts and Conventions and Principles, Types of Accounts
,Journal Entries, Ledger Preparation, Trial Balance and Preparation of Final Accounts-Trading Account
Profit and loss account and balance sheet.
UNIT: II
Ratio analysis- Meaning of ratios, interpretation of ratios, significance limitations and classification,
analysis of short term, long term financial position and profitability analysis.
Budgetary control meaning types, types of budgets-Sales or Revenue budget & other budgets, Flexible
budgeting, Master Budget and cash budget, significance, limitations.
UNIT: III
Fund Flow Analysis- Meaning significance, limitations, procedure for preparing fund flow statement,
schedule showing change in working capital, adjusted profit & loss account, statement of sources and
applications of funds and treatments of adjustment.
Cash Flow Analysis- Meaning (as per AS-3) classification of cash flows comparison and difference
between cash flow and fund flow statements , preparation of cash flow statement and treatment of
adjustments.
UNIT: IV
Price Level Accounting: Meaning; Methods or Techniques of Price Level Accounting; Advantages;
Disadvantages; Social Accounting: Concept of Social Cost Benefit Analysis; Meaning of Social
Accounting; Need; Social Accounting Approaches; Human Resource Accounting: Meaning; Need;
Methods of Human Resource Accounting; Objections Against Human Resource Accounting; HRA in
India.
Responsibility Accounting: Meaning; Steps involved in Responsibility Accounting; Responsibility
Centre; Advantages of Responsibility Accounting.
TEXT BOOK:
1. Financial & Managerial Accounting, Charles Horgren, Walter Harrison, M. Oliver 3rd edition , Pearson
REFERENCE BOOK:
1. Horngreen Charles T., and Gary L. Sundem and William O. Stratton, Introduction to Management
Accounting, Prentice Hall of India, 2006.
2. Drury Colin, Management and Cost Accounting , Thomson Learning, 2001.
3. Garison R.H. and E.W. Noreeb, Managerial Accounting, McGraw Hill, 2000.
4. Ronald W. Hilton, Managerial Accounting, McGraw Hill Education, 2006.
5. Jawahar Lal, Advanced Management Accounting , Text, Problems and Cases, S. Chand & Co., New
Delhi, 2009.
6. Mukherjee, Hanif: Financial Accounting, Tata McGraw Hill.
______________________________________________________________________________
Title of the Course: QUALITY AND PROJECT MANAGEMENT
Course Code: BB 302
Credits of the course: 4
Year & Semester: 3rd Year & 5th Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
Project: Definition and characteristics. Introduction to project management,
technical analysis. Environment, Impact Analysis, Managerial Appraisal.
Demand analysis and
Risk Types: Management risk, Market risk and Technical risk, Introduction to social cost benefit analysis,
UNIDO and LM approach.
UNIT-II
Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow
Statement, Income Statement and Balance Sheet. Project Investment Criteria.
Implementation: Project planning and control, project organization. Review and audit of project cost and
implementation time
UNIT-III
Introduction Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis
Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review,
Principles of TQM, Leadership – Concepts, Role of Senior Management, Quality Council, Quality
Statements, Strategic Planning, Deming Philosophy, Barriers to TQM Implementation.
UNIT-IV
TQM Tools Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function
Deployment (QFD) – House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total
Productive Maintenance (TPM) – Concept, Quality Systems Need for ISO 9000 and Other Quality
Systems, ISO 9000:2000 Quality System.
SUGGESTED READING:
1. Project planning and control, Project Organisation, Prasanna Chandra,TMH,Delhi.
2.Total Quality Management (Text & cases) (2010) K. Shridhara Bhatt, Himalaya Publishing House.
______________________________________________________________________________
Title of the Course: MARKETING OF SERVICES
Course Code: BB 303
Credits of the course: 4
Year & Semester: 3rd & 5th Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT I
The Emergence of Service Economy, Nature of Services, Difference in Goods and Services
Marketing, Marketing Challenges in Service Businesses; Marketing Framework for Service
Businesses.
UNIT II
The Service classification; Service Product Development; The Service Consumer Behaviour;
Service Management Trinity; Service Vision and Service Strategy; Quality Issues and Quality
Models; Managing Productivity and Differentiation in Service Organizations;
UNIT III
Demand-supply Management; Advertising; Branding and Packaging of Services; Recovery
Management; Relationship Marketing;
UNIT IV
Employee Empowerment. Customer Involvement in service.
SUGGESTED READINGS
1. Zeithaml V A and Bitner, M J. Services Marketing 3rd edition; McGraw Hill, New Delhi,2002.
2. Lovelock, Christopher H. Service Marketing: People, Technology Strategy; 4th edition
Pearson Education, New Delhi.
3. Hoffman & Bateson, Essentials of Service Marketing; Thomson Learning; Mumbai.
_______________________________________________________________________________
Title of the Course: BUSINESS ETHICS AND CORPORATE GOVERNANCE
Course Code: BB 321
Credits of the course: 4
Year & Semester: 3rd Year & 6th Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT I
Business Ethics: Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & Moral
standards; Ethics & Moral Decision Making.
UNIT II
Corporate Social Responsibility: Nature, Scope & Importance; Corporate Governance: Concept,
Importance for Industry.
UNIT III
Ethical Issues related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual
Values in Management; Work ethics: concept of Swadhrama.
UNIT IV
Indian Ethos: Need, purpose & relevance of Indian Ethos; Salient feature (Brain Stilling, Total Quality
Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual Brain, Holistic Approach for Managers in
Decision Making.
TEXT BOOK:
1. Business Ethics: Ferando, Pearson Publication
2. Business Ethics: Bani P Banerjee, Excel Books
REFERENCE BOOK(S):
1. Business Ethics: Manisha Paliwal, New Age Publishers
2. Business Ethics: Daniel Albuquerque, Oxford Publishers
______________________________________________________________________________
Title of the Course: ENTREPRENEURSHIP
Course Code: BB 322
Credits of the course: 4
Year & Semester: 3rd Year & 6th Semester
Total No. of Contact Hours (Lect.) 40 (L)
_____________________________________________________________________________________
UNIT-I
Entrepreneurship and Economic Development: Definition of Entrepreneurship. Need for
Entrepreneurship, Difference between entrepreneur and self employed person, Entrepreneur and
Entrepreneurship, Role of Entrepreneur, Linkage between Entrepreneur and Economic
Development,
UNIT-II
Entrepreneurial Motivation: Establish Entrepreneurial Competencies the essential
Ones only: 15-20 of them, Entrepreneurial Motivation, Defreezing with the Help of Micro-lab,
Data Collection about self. Administering Behavioral Games and Exercise for Explaining
Desired Entrepreneur Behavior, Career Counseling.
UNIT-III
Exposure to Enterprise Support System at District, State and National Level: District Level
Activities and Functions of District Industry Centers (KVIC etc.). State Level State Financial
Corporations, State Small Industries and Export Corporations, Commercial Banks National
Level: Small Industries Development Bank of India.
UNIT-IV
National Small Industries Corporations, National Research Development Corporation.
Project Identification and Project Design: Considerations in Product/Project Selection, Market
Survey, Project Classification, Writing a Project Plan/Proposal, Project Appraisal and
Documentation : Appraisal Criteria and the various formalities requiring clearance for availing
financial support.
REFERENCE BOOK(S):
Gupta C.B Entreprenenurship Development in India, SChand & Company Delhi.
_______________________________________________________________________________
Title of the Course: ENVIRONMENTAL STUDIES
Course Code: BB 323
Credits of the course: 4
Year & Semester: 3rd Year & 6th Semester
Total No. of Contact Hours (Lect.) 40(L)
UNIT-I
The Multidisciplinary Nature of Environmental Studies
Definition, scope and importance, Need for public awareness.
UNIT-II
Natural Resources
Renewable and Non-renewable Resources:
Natural resources and associated problems.
(a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forests and tribal people.
(b) Water resources: Use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
(c) Mineral resources: Use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
(d) Food resources: World food problems, changes caused by agriculture and overgrazing,
effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, Case studies.
(e) Energy resources: Growing energy needs, renewable and non-renewable energy sources,
use of alternate energy sources. Case studies.
(f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion
and desertification.
Role of an individual in conservation of natural resources.
Equitable use of resources for sustainable lifestyles
UNIT-III
Ecosystems
Concept of an ecosystem. Structure and function of an ecosystem. Producers, consumers and
decomposers. Energy flow in the ecosystem. Ecological succession. Food chains, food webs and
ecological pyramids. Introduction, types, characteristic features, structure and function of the
following ecosystem:
(a) Forest ecosystem
(b) Grassland ecosystem
(c) Desert ecosystem
(d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estauries)
UNIT-IV
Biodiversity and Its Conservation
Introduction, definition: genetic, species and ecosystem diversity.
Biogeographical classification of India., Value of biodiversity: consumptive use, productive use,
social, ethical, aesthetic and option values. Biodiversity at global, National and local levels. India
as a mega-diversity nation. Hot-spots of biodiversity. Threats to biodiversity: habitat loss,
poaching of wildlife, man-wildlife conflicts. Endangered and endemic species of India.
Conservation of biodiversity: in-situ and ex-situ conservation of biodiversity.
UNIT-V
Environmental Pollution
Definition
Causes, effects and control measures of
(a) Air pollution
(b) Water pollution
(c) Soil pollution
(d) Marine pollution
(e) Noise pollution
(f) Thermal pollution
(g) Nuclear hazards
Solid waste management: Causes, effects and control measures of urban and industrial wastes.
Role of an individual in prevention of pollution. Pollution case studies. Diaster management:
Foods, earthquake, cyclone and landslides.
UNIT-VI
Social Issues and the Environment
From unsustainable to sustainable development. Urban problems related to energy. Water
conservation, rain water harvesting, watershed management. Resettlement and rahabilitation of
people; its problems and concerns. Case studies. Environmental ethics: Issues and possible
solutions. Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents
and holocaust. Case studies. Wasteland reclamation. Consumerism and waste products.
Environment Protection Act. Air (Prevention and Control of Pollution) Act. Water (Prevention
and Control of Pollution) Act. Wildlife Protection Act. Forest Conservation Act. Issues involved
in enforcement of environmental legislation. Public awareness.
UNIT-VII
Human Population and the Environment
Population growth, variation among nations. Population explosion—Family Welfare
Programme.
Environment and human health. Human rights. Value education. HIV/AIDS. Women and Child
Welfare. Role of Information Technology in environment and human health. Case Studies.
UNIT-VIII
Field Work
Visit to a local area to document environmental assets—river/forest/grassland/hill/
mountain. Visit to a local polluted site—Urban/Rural/Industrial/Agricultural. Study of common
plants, insects, birds. Study of simple ecosystems—pond, river, hill slopes, etc.
Books Recommended (Latest editions)
1. Principles of Environmental Engineering and Sciences, K.L. Davis & S.J. Masen, McGraw
Hill International Edition, 2004.
2. Principles of Environmental Science inquiring & applications, Cunningham & Cunningham
(TMH, New Delhi)
3. Introduction to Environmental Science, Y.Anjaneyalu, B.S.Publication. Hyderabad
Environmental Engineering Irwin/McGraw Hill International Edition, 1997, G.Kiely
ELECTIVES
______________________________________________________________________________
Title of the Course: RETAIL MANAGEMENT
Course Code: BBR-241
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Retailing Environment: An overview: Introduction, Evolution & Challenges of Retailing;
Types of Retailers and Ethical & Security Issues in Retail.
UNIT-II
Strategic Retail Planning: Strategic Retail Planning Process; Understanding the Retail
Customer; Managing customer loyalty through CRM in Retail; Role of Customer services in
Retail and Retail location & Site decision.
UNIT-III
Retail Mix: Product Merchandise; Pricing decisions in retailing; Promotion & Communication
Mix in Retail and Multi-channel retailing.
UNIT-IV
Retail Operations: Supply chain management & vendor relation’s role in Retail; Management
of Human Resources; Financial Management Issues in Retail; The strategic profit model, the
profit path, net sales, gross margin, net profit; Store operations - size & place allocation, store
maintenance, inventory management.
SUGGESTED READINGS:
1. Berman & Evans, Retail Management, Practice Hall
2. Levy & Wertz: Retailing Management, Irwin.
3. Dunne, Lusch & Gahle, Retailing S-Western.
4. Dairs & Ward, Managing Retail Consumption, John Wiley & Sons.
______________________________________________________________________________
Title of the Course: BUSINESS LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Course Code: BBR-242
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 44 (L)
UNIT I
Distribution Channels : Role of Marketing Channels, Channel Structure, Factors affecting choice
of Distribution; Channels behaviour and Organization; Channels Cooperation and Channels
Conflict; Distribution Intensity.
UNIT II
Nature importance and scope of logistic decisions; Integrated logistics; Total cost concept;
Supply chain management – nature importance and interface with logistic:.
UNIT III
Transportation and Physical Distribution; Importance and modes of transportation; Selection of
transportation modes; Multi – modal transportation; Documentation and carrier liabilities;
Transportation management. Inventory Control : Economic order quantity under conditions of
certainty and uncertainty; Inventory requirements as function of number of stock locations:
Techniques of inventory control.
UNIT IV
Warehousing : Role and modern concept of warehousing; Private V/s public warehousing;
Planning warehousing operations; Site selection, warehouse layout, material handling;
Management of receipts and issues; computers and warehouses management Order Processing :
Importance to customers service; Packaging and utilization. Distribution Control and
Performance Evaluation.
SUGGESTED READINGS
1. Bowersox and Others : Physical Distribution Management, Tata McGraw Hill, New Delhi.
2. Stern, Louis W. Adel, I.E.L. Ansary, Anne T. Coughlan : Marketing Channels, Prentice Hall,
New Delhi.
3.. Khanna, K.K. : Physical Distribution Management, Himalaya Publishing House, New Delhi.
______________________________________________________________________________
Title of the Course: CUSTOMER RELATIONSHIP MANAGEMENT
Course Code: BBR-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Defining CRM , Customer Acquisition, CRM and Business Intelligence, Relationship management,
One-to-One, CRM Marketing Initiatives, CRM and Customer Service
UNIT II
Sales Force Automation, SFA, CRM in E-business. Analytical CRM, CRM and Data Warehousing
UNIT III
Planning CRM Program:Defining CRM Success, Preparing the CRM Business Plan, Understanding
Business Process CRM tools: Maintaining a Customer requirement,
UNIT IV
Defining CRM Functionality,Defining Technology Requirement.
The CRM Implementation.
SUGGESTED READING
1.
The CRM Handbook – Business Guide to CRM- Jill Dyche, Pearson
_____________________________________________________________________________
Title of the Course: CONSUMER BEHAVIOUR
Course Code: BBR-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Introduction to Consumer Behaviour and Marketing Strategy; Consumer Involvement and
Decision Making; Consumer Research process, Perception ,Learning and attitude formation and
motivation. Consumers in their social and cultural settings.
UNIT II
Consumer Attitudes and Attitude Changes; Influence of Personality and Self Concept on Buying
Behaviour; Psychographics and Lifestyle
UNIT III
Group Influence; Diffusion of Innovation and Opinion Leadership Family Decision Making;
UNIT IV
Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour Studies in
India.
SUGGESTED READING
1.
Schiffman, Leon G., Leslie Lazar Kanuk, S.Ramesh Kumar Pearson ,2010.
2.
Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs,
New Jersey, Prentic Hall Inc. 1989.
______________________________________________________________________________
Title of the Course: E-MARKETING
Course Code: BBR-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Introduction to internet marketing - Origin, growth, prospects, terminology and technology. The digital
marketing environment. The demographic, psychographic and behaviourial profile of internet users. B to
C scenario. Organizational buyer behaviour. The B to B scenario. Segmentation, targeting and positioning
on internet.
UNIT-II
Product decision−Selection of Products for internet. The Marketing of Services through internet.
Branding decision including E-brands. Offline branding to Firebranding. Primary decisions. Impact of the
internet on pricing decisions. Models of revenue for internet business.
UNIT-III
Promotion on the Web. New Disk based marketing, communication tools. Advertising and PR
presentations. Media for Promotion. Search engine submission, banner advertising, new groups, chat
rooms, direct email. Managing the distribution function–Online retailing, Online publishing and digital
copyrights. Managing retail supply chains.
UNIT-IV
E Tailing, Logistics and impact of internet marketing, creating data-base researching digital market,
marketing strategies for internet, marketing control.
REFERENCES :
1. Bishop Bill (1998) : Strategic Marketing for the Digital Age; Excel Books.
2. Bradey Raging, Edward Forest, Richard Mizcoshi (1997) : Cyber Marketing : Your Interactive
Markely Consultant, NTC Business Books, Illinois, USA.
3. Carpenter Phi (2002) : E Brands : Harvard Business School Press.
4. David Judy (2001) : The Art of Marketing : A Guide to Web Marketing, Vol. 9; Crest Publishing
House.
5. Hofacker Charler F. (2001) : Internet Marketing (3rd Edition), Wiley & Sons.
6. Laura Ries and Al Ries (2001) : Immutable Laws of Internet Brandeey; Harped Collins Business.
7. McDonald (2001) : Emarketing: Improving Marketing Effectiveness in a Digital World.
8. Zimmerman, Jan (2000) : Marketing on the Internet.
BANKING AND INSURANCE
_____________________________________________________________________________
Title of the Course: BANKING AND INSURANCE MARKETING
Course Code: BBI-241
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.) 44 (L)
UNIT I
Indian Financial System: Introduction; Role of financial institutions & markets; Functions of financial
markets; Instruments of financial markets; Recent developments in Indian Financial System.
Indian Banking System: Evaluation of Banking Institutions; Banking System of India; Different
Banking Institutions in India, their role and functions; Regulatory framework of Banking in India;
Functions of Commercial Banks; Sound Commercial Banking principles.
UNIT II
Bank balance-sheet; Basic operations of Banks; Bankers; Customer relationship; Payment and Collection
of cheques and other negotiable instruments; opening of accounts of various types of customers.
Loans and Advances: Principles of sound bank lending; Different types of loans; Credit appraisal
techniques; Credit management and credit monitoring.
Liquidity Management: Theories and instruments of liquidity management; Asset liability management;
New Age Banking and special services rendered by banks to customers; Securitizations; Incentives and
benefits of Asset securitization;
Bank Assurance: Benefits for banks and insurance companies; Mutual funds, their types; Electronic
Banking.
UNIT III
Risk Management: What are Risk- Perils and Hazards-types of risk-source of risk-method of handling
risk.
Career opportunity in Insurance Sector: Insurance companies-insurance brokers-Third Party
Administrator-Corporate
Agency-Agent/Advisor/BPO-Software
Company-Insurance
SurveyorsManufacturing Industry-Investigators.
Introduction of Insurance: Introduction of insurance-nature of insurance-Purpose and need of insurance
–how insurance works-insurance as security tools-insurance and economic development.
UNIT IV
Essentials of Commercial Contracts: Offer & Acceptance-features of offer & acceptance –
consideration-Legal capacity to contract- Consensus ad idem (Same Mind)-Legality of object-features to
be discussed in relations with insurance.
Principles of Life Insurance: Utmost good faith (Uberrima Fides)-features-Warranty-section 45
Insurance Act 1938-Representation-Insurable interest-meaning-features-insurable interest on own lifeown
children—insurable interest on the life of other relations.
Contracts of various kinds: Insurance & service contract-Insurance & gambling-other features of an
insurance contract.
SUGGESTED READINGS:
1. Principles & Practice of Insurance by N.M. Mishra.
2. IC 22 of Insurance Institute of India, Mumbai.
3. Principles of Insurance by Sudhir Kumar Jain
4. Risk and Insurance by James L Athearn.
5. Vasanth Desai: Nature and problems of commercial banking in India.
6. Vasanth Desai: Development Banks: Issues and Options.
_____________________________________________________________________________
Title of the Course: MANAGEMENT OF BANKING AND INSURANCE COMPANIES
Course Code: BBI-242
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40
UNIT I
Introduction to Banking Operations: The Changing Nature of Banking Operations, Importance of
Customer Relationship Management in Banks, Role of Technology in Banking Operations.
Services Design and Delivery Strategies in Banks: Products and Services Offered by Banks, Response
of Banks with Newer Services and Delivery Mechanisms & Delivery Strategies in a Bank.
UNIT II
Introduction to Electronic Banking: Role of Technology, Significance of Computerization in Banks,
Finance Portals for the Banking Industry, Multichannel Operations (Remote Banking), The Regulatory
Framework. Electronic Banking, Electronic Banking, Electronic Banking: Market Assessment, eBanking, Risks in e-Banking.
UNIT III
Security Considerations in e-Banking: The Need for Security, Sources and Types of Risks, Causes of
Risks, Control Measures at System Level and Network Level, Disaster Recovery and Contingency, Plans,
Legal Aspects and Framework relating to Security Policy. Emerging New System: ECS (Debit & Credit)
EFT, MEFT,RTGS; LERM, Risk Factors for Payments Systems.
UNIT IV
Various Software’s relating to Banking Operations
SUGGESTED READINGS: 1. Banking Services Operations, ICFAI
2. Banking Theory Law and Practice Sundaram / Varshney. Sultan Chand and Sons Publisher 2004
3. Managing Indian Banks: Challenging Ahead, 3 rd e, Joshi, Vasant C / Joshi, Vinay V. Sage
Publications 2009
4. Banking Law and Practice in India Jannon, M.L Students Edition 2007
5. General Bank Management IIBF – Macmillan.
____________________________________________________________________________
Title of the Course: COMMERCIAL BANKING AND ROLE OF RBI
Course Code: BBI-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Commercial Banking – Classification of Banks – Functions – Creation of Credit – Balance Sheet –
Investment Policies – Bank Assets – Banking Structure – Clearing Houses Commercial Banking: Banker
Customer Relationship, Management of Deposit Business & Credit Business, Fee Based Services,
Liquidity Vs. Profitability, Credit Assessment, Principles of Bank Lending: Types & Methods of
Charging, Secured & Unsecured Advances; NPA’s- its Management.
UNIT II
Reserve Bank of India: Functions, Monetary and Credit Policy-its evaluation; Achievements and failures
of R.B.I. Indian Money Market, Constituents, Characteristics, defects and measures.
UNIT III
Indian Banking – Reserve Bank of India – Organisation – Management - Functions – NABARD – State
Bank of India – Exchange Banks – Commercial Banks - Indigenous Banks – Co-operative Banks.
Banking Sector Reforms; Role of Central Bank, Policy Framework for RBI, RBI and Monetary Policy,
Regulation and Supervision of Banking system, Review of the Banking System, Maintenance of CRR,
SLR, Interest Rate Policy Reforms of RBI.
UNIT IV
Banking Sector Reforms; Role of Central Bank, Policy Framework for RBI, RBI and Monetary Policy,
Regulation and Supervision of Banking system, Review of the Banking System, Maintenance of CRR,
SLR, Interest Rate Policy Reforms of RBI.
INTERNATIONAL FINANCIAL INSTITUTIONS:
I.M.F. and I.B.R.D. –Objectives, Functions, Assistance to India by these Institutions.
1.Sundaram & Varshney, (2004), Banking, Theory Law and Practice, Sultan chand & sons.
2.Justin Paul, (2010), Management of Banking and Financial and Services, Pearson Education.
REFERENCE BOOKS:
1. K.P.M. Sundharam, Money, Banking & International Trade - Sulltan Chand & Sons - New Delhi.
2. S.V. Vasudevan, Theory of Banking - S.Chand & Company Ltd., - New Delhi.
3. K.P.M. Sundharam, P.N. Varshney, Banking Theory Law & Practice - Sultan Chand & Sons - New
Delhi
_____________________________________________________________________________
Title of the Course: MUTUAL FUND MANAGEMENT
Course Code: BBI-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 50 (L)
UNIT I
The origin, meaning and growth of Mutual funds – Fund Units Vs shares. Types of Mutual fund
schemes. The role of Mutual Funds. Organization of the Fund- Operation of the Fund – Net Asset Value.
UNIT II
Investors Protection and Mutual Fund Regulation: Investors Rights – Facilities available to Investors –
Selection of a Fund – Advantages of Mutual Funds. Deregulation, Market Imperfection and Investment
Risks – The need for Regulation – Regulation and Investors Protection in India.
UNIT III
Mutual Funds in India – UTI Schemes, SBI Mutual Fund, Other Mutual Funds – Selection of a Fund.
UNIT IV
Mutual Funds Industry in India – Its size and Growth – Types and growth patterns of Mutual Funds –
Reasons for slow Growth – Prospects of Mutual Fund Industry.
SUGGESTED READINGS: 1. Banking Theory Law and Practice Sundaram / Varshney. Sultan Chand and Sons Publisher 2004
2. Managing Indian Banks: Challenging Ahead, 3 rd e, Joshi, Vasant C / Joshi, Vinay V. Sage
Publications 2009
____________________________________________________________________________
Title of the Course: MERCHANT BANKING
Course Code: BBI-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Introduction to Investment Management: Concept and objectives of investment, Difference between
Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment.
Risk and Return: Concept of Risk, Components of Investment Risk, Measurement of Risk through
Standard Deviation, Regression Equation, Covariance, Concept of Return, Expected Yield, Actual Yield,
Holding Period Yield, Relationship between Risk and Return
Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative Valuation
Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.
UNIT II
Economic and Industry Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis,
Sensitivity of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit
Potential of Industries
Company Analysis: Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial
Analysis, and Estimation of Intrinsic Value.
Technical Analysis: Meaning, Difference between Technical and Fundamental Analysis, Assumptions,
Tools, Dow Theory, Testing Technical Trading Rules, Evaluation of Technical Analysis.
UNIT III
Portfolio Theory: Merits of Diversification: Diversification and Portfolio Risk, Portfolio Return and
Risk, Calculation of Portfolio Risk, Efficient Frontier for two securities, Efficient Frontier for nsecurities,
Optimal Portfolio.
Portfolio Analysis: Concept of Traditional and Modern Portfolio Analysis, Markowitz Theory Risk –
Return Optimisation, Single Index Model, Beta Generation in Efficient Frontier, Three securities Model,
Interactive Risk through Covariance, Correlation Co-efficient, Sharpe’s Model.
UNIT IV
Portfolio Selection: Concept of Portfolio Selection, Optimal Portfolio, Objectives, Risk and Investor
Preferences, Investment Constraints, Cut-off Rate and New Securities, Efficient Frontier and Portfolio
Selection, Beta, Traditional Portfolio Building, Capital Market Theory, CAPM, SML, Forms of CAPM,
Zero Beta CAPM, Tax adjusted CAPM, Arbitrage Pricing Theory.
Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications,
Rupee Averaging Technique.
SUGGESTED READINGS:1. Investment Management - Lofthouse, Stephen , John Wiley & Sons Publications
2. Investment Management - Fabozzi, Frank J., Prentice Hall Publications
3. Investment- An Introduction to Analysis and Management- Fredrick Amling, Prentice Hall Pub.
4. Investment Analysis and Portfolio Management-Prasanna Chandra, Tata Mcgraw Hill Pub.
5. Management of Investment- Jack Clark Francis, Mc-Graw Hill Pub.
MARKETING
_____________________________________________________________________________
Title of the Course: INTERNATIONAL MANAGEMENT
Course Code: BBM-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
International Marketing: Definitions, nature, scope and benefits; reasons and motivations underlying
International Trade and International Business; basic modes for entry; process of International Marketing;
Domestic Marketing versus International Marketing.
UNIT II
International Marketing Environment, WTO Framework and International Marketing; Factors influencing
International Market selection and segmentation, Selection strategies. International Marketing Planning
and Control.
UNIT III
International Marketing Mix: International product policy and planning International product
mix,Branding, labeling, packaging and organization of product warranties and services. International
pricing policies strategies, the process of price setting, pricing decisions, information for pricing
decisions.
UNIT IV
International Advertising: International advertising strategy, elements of advertising strategy, media
strategy. International Distribution Management: International Distribution Channels, International
distribution policy, selecting distribution channels.
SUGGESTED READING
1. Vern Terpestra and Ravi Sarthy : International Marketing, Thompson Press, New Delhi.
_____________________________________________________________________________
Title of the Course: PRODUCT MANAGEMENT
Course Code: BBM-242
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Product Planning and Management: Product concepts and levels; Product line and mix decisions; Product
life cycle and marketing strategy implications. New Product Development Process :
UNIT II
Developing Product Strategy; Financial Analysis of Product Management. Branding Strategies;
Importance of branding;Branding terminology; Basic branding concepts- Brand awareness, brand
personality, brand image, brand identity, brand loyalty, brand equity; Product versus Corporate Branding.
UNIT III
Major Branding Decisions : Selecting a brand name; Brand extension decision; Family versus individual
brand names, Multiple branding; Private versus national branding, Handing brand name changes.
UNIT IV
Brand Positioning and Re-launch : Brand building and communication.Branding in Specific Sectors:
Customer, industrial, retail, service brands, E-branding, Branding for international marketing.
Programme to built Brand Equity, Measurement of Brand Equity.
SUGGESTED READINGS :
1. Lehmann, Donald R. and Winer, Russel S. : Product Management, Tata McGraw Hill,3rd
edition,2002.
2. Aaker, David, A.: Managing Brand Equity, New York, Free Press, 1991.
3. Cowley, Don. : Understanding Brands, London, Kogan Page, 1991
_____________________________________________________________________________
Title of the Course: INDUSTRIAL MARKETING
Course Code: BBM-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Nature and scope of International Marketing: Differences between Industrial Marketing and consumer
marketing; understanding Industrial Markets; Organizational Customers;
UNIT II
Classifying Industrial products;nature of demand in Industrial Markets; Industrial Buyer Behavior;
Industrial Purchasing System:Industrial Marketing Research: Industrial Marketing Strategy: Strategic
planning. Assessing Marketing
UNIT III
Opportunities, segmentation of Industrial Markets, Product Positioning: Product Decision and Strategies;
Industrial Services; Industrial Pricing: Price Determinants, Pricing Policies, Pricing Decisions,
UNIT IV
Formulating Channel Strategy; Logistics Management; Industrial Marketing Communication: Sales force
Management, Advertising and sales promotion.
SUGGESTED READINGS
1. Reader Robert R. Industrial Marketing Analysis, Planning and control Englewood Cliffs, New
Jersey, Prentice Hal Inc. 1991.
2. Vitale; Business to Business Marketing; Thomson Learning, Mumbai.
3. Havalder Krishna K, Industrial Marketing, TMH, New Delhi.
____________________________________________________________________________
Title of the Course: BRAND MANAGEMENT
Course Code: BBM-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Brand & Brand Management: Commodities Vs Brands, The role of brands, The brand equity concept,
Brand Equity Models – Brand Asset Valuation, Aaker Model, Brand Resonance. Building Brand Equity,
Brand Identity and Brand image.
UNIT II
Brand Leveraging & Brand Performance: Establishing brand equity management system, measuring
sources of brand equity and consumer mindset, Co-branding, celebrity endorsement.
UNIT III
Brand Positioning & Brand Building: Brand knowledge, Brand portfolios and market segmentation,Steps
of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.
UNIT IV
Designing & Sustaining Branding Strategies: Brand hierarchy, Branding strategy, Brand extension and
brand transfer, Managing brand over time. Measuring Brand Equity: Brand Value chain, Brand Audits,
Brand Tracking, Brand Valuation. Managing Brand Equity: Brand Reinforcement, Brand Revitalization,
Brand Crisis.
BOOKS RECOMMENDED:1. Product management – Donal R. Lehmann, Russel S. Winer
2. Strategic Brand Management – Kevin Lane Keller
3. Branding Concepts & Process – Debashish Pati
4. Marketing Management – Philip Kotler
5. Successful Branding – Pran K Choudhary
6. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta
7. Strategic Brand Management -Caperer
8. Behind Powerful Brands – Jones
9. Managing Indian Brands -S. Ramesh Kumar
____________________________________________________________________________
Title of the Course: RURAL MARKETING
Course Code: BBM-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Nature, characteristics and the potential of rural markets in India, Socia-cultural, economic &
other environmental factors affecting rural marketing. Attitude and behaviour of the rural
consumers and farmers;
UNIT II
Marketing of consumer durables and non-durable goods and services in the rural markets with
special reference to product planning,
UNIT III
Media Planning of distribution channels and organizing personal selling in rural markets in
India. Marketing of agricultural inputs with special reference to fertilizers, seeds and tractors:
UNIT IV
Marketing structure and performance. Processing facilities for different agricultural products.
Role of warehousing: Determination of agricultural price commission. Role of central and state
governments. Institutions and organisations in agricultural marketing.
SUGGESTED READINGS
1.
Arora, R C. Intergrated Rural Development. 1979, Scharnd, New Delhi.
2.
Desao. Vasat. Rural Development. 1988, Himalaya, Publisher.
FINANCE
_____________________________________________________________________________
Title of the Course: FINANCIAL MARKETS AND INSTITUTIONS
Course Code: BBF-241
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Indian financial system – an overview, Financial Markets, Securities Traded in Financial Markets,
Valuation of Securities in Financial Markets, Financial Market Regulation, Financial Market
Globalization, Role of Financial Institutions in Financial Markets.
UNIT II
Money Market Securities, Institutional Use of Money Markets, Valuation of Money, Risk of Money
Market Securities, Interaction Among Money Market Yields, primary markets – methods of raising funds
from primary market- public issue – emerging trends. Globalization of Money Markets.
UNIT III
Commercial Bank Operation , Goal of Bank Management, Managing Liquidity, Managing Interest Rate
Risk, Managing Credit, Risk, Managing Market Risk, Operating Risk, Bank Capital Management,
UNIT IV
Management Based on Forecasts, Bank Restructuring to Manage Risks, Merchant banking SEBI
regulations on merchant banks.
SUGGESTED READINGS
1.
2.
William Sharp Financial institution prentice hall edition.
S.B Gupta Monetary planning in India S. Chand& Co.
_____________________________________________________________________________
Title of the Course: INTERNET BANKING
Course Code: BBF-242
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Internet Banking – Core Banking – Electronic Products Banking Technology – Distribution Channels –
Teller Machines at the Bank Counters – Cash Dispensers – ATMs – Anywhere Anytime Banking – Home
Banking ( Corporate and Personal ) Electronic Payment Systems.
UNIT II
On line Banking – Online enquiry and update facilities – Personal identification numbers and their use in
conjunction with magnetic cards of both credit and debit cards, smart cards, signature storage and display
by electronic means, cheque truncation, microfiche, note and coin counting devices.
UNIT III
Electronic funds transfer systems – plain messages ( Telex or data communication ) – structured messages
( SWIFT, etc.. ) – RTGS
UNIT IV
Information Technology – Current Trends – Banknet, RBI net, Datanet, Nicnet, I-net, Internet, E-mail,etc.
– Role and uses of technology up gradation – Global developments in Banking Technology – Information
Technology in finance and service delivery Impact of Technology on Banks – Protecting the
confidentiality and secrecy of data – effect on customers and service quality – Computer Audit –
Information System Audit. Information System Security and Disaster Management.
SUGGESTED READINGS :
Judy Strauss and Raymond Frost , E-Marketing , PHI
Bharat Bhasker E-Marketing, 3rd edition TMH.
______________________________________________________________________________
Title of the Course: BANKING AND INSURANCE
Course Code: BBF-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Evolution of Banking-Banking in India, Types of Banks, Roles of Banks (viz. Intermediation, Payment
system, Financial services), Banking Regulations, BASEL Norms, Banking Products – Fee based and
fund based, Bank Management : Liquidity Management, Investment Management, Loan Management,
Liability Management, Credit Management, Risk Management
UNIT-II
Emerging Trends in Banking- Financial sector reforms, Universal Banking, Micro Financing,
Consolidation of Indian banks: Bancassurance in India, Basel II norms and its impact on Indian banking
Sector. Monetary Policy: Objectives, Monetary supply and control of inflation, Interest Rate Policy and
its implication, Branch licensing Policy.
UNIT-III
Basics of Insurance -Indemnity, Insurable interest, Materiality of facts, Uberimmae Fidae and
implications, Duty of disclosure, Types of Insurance: Life Insurance, General Insurance, Health &
Medical Insurance, Property related Insurance, Liability Insurance, Reinsurance. Principles governing
marketing of insurance products. Insurance Regulation and Role of IRDA
UNIT-IV
Management Techniques & Process : Definition of Risk, Classification of Pure Risks: Personal Risks,
Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk Management, Risk
Management Technique, Risk Management Process: under writing TPA basic assessment, claim
management of claim settlement.
SUGGESTED READINGS:
1. Mishra M.N., Insurance Principle & Practice, Sultan Chand & Company Ltd.,
2. Ganguly Anand, Insurance Management, New Age International Publishers,
3. Vaughan & Vaughan, Fundamentals of risk & Insurance, John Wiley & Sons,
4. Srivastava D.C., Srivastava Shashank, Indian Insurance Industry Transition & Prospects, New
Century Publications,
5 Kakkar, Bisen, Insurance & Risk Management, New Age Publication,
_____________________________________________________________________________
Title of the Course: FINANCIAL STATEMENT ANALYSIS
Course Code: BBF-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Financial statement analysis: An overview, Nature and types of Financial Statements; techniques
of financial statement analysis, ratio analysis, fund flow and cash flow analysis, techniques in
performance measurement.,
Short-Term Liquidity Analysis : Working capital analysis, Operating activity analysis, Liquidity
considerations not on the face of financial statements.
UNIT-III
Profitability Analysis : Analyzing company profitability, revenues, cost of sales and expenses.
Calculating and disaggregating rate of return of assets and rate of return on capital employed.
Earnings quality and earnings persistence.
UNIT-IV
Valuation : Cash Flow Based – Periodic cash flow, residual value and cost of capital earnings
based Development of theoretical model, theoretical Vs actual P/E ratios, application of
theoretical P/E model.
UNIT-V
Analysis of financial statement in the context of forecasting, distress analysis and corporate
restructuring. Analyzing the impact of inflation and intangibles of financial statement.
SUGGESTED READINGS:
1. George Foster: Financial Statement Analysis (Prentice Hall).
2. Bernstein Leopold, A.: Financial Statement Analysis (Irwin/Mc-Graw-Hill).
3. Stickney/Brown: Financial Reporting and Statement Analysis (The Dryden Press).
_____________________________________________________________________________
Title of the Course: WORKING CAPITAL MANAGEMENT
Course Code: BBF 245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT-I
Working capital: Concepts, Need for and components of working capital; Kinds of working capital;
Determinants of working capital; Estimation of working capital requirements. Characteristics of current
assets, optimum levels of current assets .Operating cycle and cash cycle, working capital leverage.
UNIT II
Working capital cycle; Working capital theories and approaches; Determining the financial mix;
Financing of working capital; Sources of working capital. Cash credit advances & overdraft, letter of
credit, unsecured and secured borrowing ,concept of security and margin.
UNIT III
Management of Cash: Objectives of Cash Holding, Cash planning. Cash Budget, Forecasting
Cash Flows, and Sources of uncertainty in cash forecasting, Hedging cash flow uncertainties.
UNIT IV
Receivables management: Determining appropriate receivable policy; Credit selection
models; Formulation of suitable credit and collection policies; Collection techniques.
SUGGESTED READINGS
1. Dhiraj Sharma, Working Capital Management, Himalaya publishing house.
A.K Chouhhary, Working Capital Management, AB Publication Delhi.
2. P. Gopalkrishanan , Working Capital Management, Macmillan pub.
3. Bhattacharya, , Working Capital Management , PHI Learning pub.
4. Bhalla, V.K.: Working Capital Management: Text and Cases, Anmol, Delhi
2001.
HUMAN RESOURCE DEVELOPMENT
______________________________________________________________________________
Title of the Course: MANPOWER PLANNING AND PERFORMANCE APPRAISAL
Course Code: BBH 241
Credits of the course: 4
Year & Semester: 2014 &3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
______________________________________________________________________________
UNIT-I
Manpower Planning: Setting up objectives – Organisation, Planning, Manpower audit, Human
resource forecasting action programmes.
UNIT-II
Role Analysis, Job Analysis : Job specification, Job Description.
UNIT-III
Recruitment and Selection : Recruitment and the Legislation, Fair employment Practices
Recruitment,Recruitment Evaluation. The Hiring Procedure
UNIT-IV
Performance Appraisal : Need for Performance Appraisal. Parameters for Appraisal : Errors in
Performance Appraisal.
UNIT-V
Traditional Performance Appraisal Systems, New Performance Appraisal Systems
SUGGESTED READINGS:
1. Personnel Management PeterDrucker on the Profession onManagement:Flippo, Edwin BMcGraw Hill International Editions PeterDrucker edited by Nan Stone. (Harvard Manager’s
BookShelf).
2. The BalancedScorecard-Managing FuturePerformance: Kaplan, Roberts and Norton David P.
______________________________________________________________________________
Title of the Course: INDUSTRIAL RELATION AND LABOR LAWS
Course Code: BBH 242
Credits of the course: 4
Year & Semester: 2014 &3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
______________________________________________________________________________
UNIT-I
Introduction to Industrial Relation: Definition, evolution, dominant aspect, approaches to
industrial relations, industrial disputes. Industrial Disputes & Strikes: Strikes, causes, forms,
factors & effects, Methods of settling industrial disputes. Collective Bargaining: Meaning,
importance, factors, & growth. Labor Management Cooperation: Meaning, workers participation
in management, joint management councils & recommendations of second NCL.
UNIT-II
Trade Unionism & Dispute handling: Definition, emergence, objectives, legitimacy, methods
& activities. Trade union movement in India Early years, before & after 1950, Indian trade
unions & political parties. Labor Legislations: Principles of labor legislation, and prohibition of
strike & lockouts, layoffs, retrenchment & closure, methods of settling and preventive machinery
of industrial disputes. Trade Union Legislations:
UNIT-III
Social Security Legislations in India: Evolution & growth: Employees State Insurance
Act1948, Gratuity & existing social security laws. Factory Legislations in India: Factories Act
1948.Trade Union Act1926.
UNIT-IV
Compensation & Wages law in India: Workmen Compensation Act 1923. Provident Fund
Laws: Employee Provident Fund act 1952.Child Labor (prohibition & regulation) Act 1986.
Wage Legislations: Minimum Wages Act 1948, Equal Remuneration Act, Payment of Wages
Act 1936.
SUGGESTED READINGS
1. E. A. Ramaswamyand Uma Ramaswami : Industry and Labour.
2. K. K. Ahuja : Industrial Relations - Theory and Practice.
3. ArunaManoppa : Industrial Relations.
4. P.R.N. Sinha, Indu Bala Sinha: Industrial Relations and Labour Legislation
______________________________________________________________________________
Title of the Course: ORGANIZATIONAL CHANGE AND DEVELOPMENT
Course Code: BBH-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
______________________________________________________________________________
UNIT I
Organizational Change-meaning, nature, types; theories of planned change; Introduction to Management
of Change; Environmental Factors of Organizational Change; Technology and Change; Reasons for
Change in Business, Environment; the Process of Change; Managing Organizational Change. Forces for
and resistance to organizational change, evolutionary change in organization.
UNIT-II
The institutional theory of organization growth, model of organizational growth, organizational decline
and death.Organizational Effectiveness-Concept Approaches and its determinants, organizational
diagnosis methods, identification of problems, Organizational stress- causes, effects and coping with
stress.
UNIT-III
Managing conflict, power and politics.Organizational conflicts, managing conflicts, what is power,
sources of organizational power.Using power, organizational politics and organizational theory in action.
Organizational development- Definition, Field and History of Organization Development values,
Assumptions and beliefs in O.D. Foundation of O.D. Managing O.D. Process, Action Research and O.D
UNIT-IV
O.D. Interventions- Team intervention, Intergroup and third party intervention, Comprehensive OD
intervention , Structural intervention and training experience. The Future and OD- The changing
environment, fundamental strength of OD, OD future.
SUGGESTED READINGS:
1. Organization Theory, Design and Change , Gareth R. Jones and Marry Mathew , Pearson publication.
2. Organizational Development , Wendell C. Fresh lecil H. bell, Jr. Veenavohra ,Pearson Publication.
3. RobbiLuthans, OrganizationalBehaviourNew Delhi ,McGraw – Hills.
______________________________________________________________________________
Title of the Course: TRAINING AND DEVELOPMENT
Course Code: BBH-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
______________________________________________________________________________
UNIT-I
New Dimensions, Training in Human Resource, Management with special reference to Training
and Development- An Overview. Principles of Learning - Implications for training. Defining
objectives and identifying training needs, Evolving Training Policy.
UNIT-II
Issues in Training : Location, Duration and Techniques. Training Methods : On the job and off'
the job. Laboratory Training : Assumption, Goals and Techniques.
Preparing Training Plans and Designing Training Programmes for Selected Categories of
employees in Banks, Industrial Organization and Government Departments etc.(a) Operative
Personnel(b) Office assistance(c) Sales Personnel(d) Supervisory Personnel, Training
Effectiveness, Training of the Group : How to resolve Conflict through Training ; Training the
Trainers.
UNIT-III
Development: Significance, nature and preconditions. Defining objectives and identifying
development needs. Evolving Development Policy, Issues in Development: Location, duration
and techniques. Appraisal, remuneration and succession.
UNIT-IV
Methods of Development, Preparing Development Plans and Designing Development,
Programmes for managerial in Industrial enterprises, Banks and Government departments.(a)
Bank Probationary Officers(b) Middle Managers (c) Top Management, Role Playing as a
Technique, Effectiveness of Development Programmes.
SUGGESTED READINGS:
1.
2.
3.
4.
5.
6.
T.A.A. Latif: Training for Management.
M.N. Rudrabasavraj : Executive Development in India.
A.D. Moddie : Exploration in Management Development.
Lynton and Pareek : Training for Development.
Merrills and Marting : Developing Executive Skills.
John Humble : Management Development.
______________________________________________________________________________
Title of the Course: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Course Code: BBH-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
______________________________________________________________________________
UNIT-1
Introduction- Defining International HRM, Difference between International HRM and Domestic HRM,
Variable that moderate difference between domestic and international HRM. Organizational Context Path to global status , control mechanism. The context of cross border alliance and SME.Introduction to
cross border alliances, cross border merger and acquisition, international equity joint venture,
international SME
UNIT-II
Staffing international operation for sustained global growth -Approaches to staffing, the role of an
expatriate, return on investment of international assignment, the role of corporate HR function in MNEs.
Recruiting and selecting staff for international assignment. Issues in staff selection, factors moderating
performance, selection criteria, female expatriate, dual career couple.
International Training and Development, Role of expatriate training, components of effective predeparture training program , effectiveness of pre-departure training, trends in international training and
development. International compensation- Objectives of international compensation, key components of
international compensation program, approaches to international compensation
UNIT-III
Re-entry and career issues- Repatriation process, individual reaction to re-entry, multination response ,
designing a repatriation program. HRM in the host country context .Standardization and localization of
HRM practices, factor driving standardization, factor driving standardization, code of conduct-monitoring
HRM practices in the host country, managing human resource in offshoring countries
UNIT-IV
International Industrial Relation, Key issues in international industrial relation, trade unions and
international industrial relation, the response of trade unions to multinationals, regional integration.
Performance management- Multinational performance management, performance management of
international employees, performance appraisal of international employee. IHRM Trends Strategic HRM.
SUGGESTED READINGS:
1. International Human Resource Management by Peter J .Dowling and welech, cengage learning
2. Brewster, C., Sparrow, P. and Vernon, G. International Human Resource Management, London:
CIPD. ISBN 1843981599
3. Taylor, S, S Beechler, and N Napier.Toward an integrative model of strategic international human
resource management.
HOSPITAL ADMINISTRATION
BAHRA UNIVERSITY, WAKNAGHAT – 173234, DISTRICT SOLAN (HP)
_____________________________________________________________________________
Title of the Course: HOSPITAL OPERATION MANAGEMENT
Course Code: BBHA-241
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 44 (L)
UNIT I
Nursing Care and Ward Management – Meaning – Importance – Duties and Responsibilities –
Documentation and records – Universal Precautions for infection Control. Emergency Services:
Role and Functions – Ambulance Service – Golden Hour – Triage Meaning – Importance – Code
Blue. Intensive care services – Types of ICU – Equipment and Facilities – Infection Prevention.
Operation Theatre – Types of Manpower and Equipment required – Zoning of OT – Scheduling
of Operations and OT Utilization – Managing Bio Medical Waste in OT.
UNIT II
Diagnostic services – Types of Laboratories and Tests – Laboratory equipment – Quality
Assurance – Safety in the Laboratory – Blood Bank Management. Radio Imaging and Therapy
Service – Planning of the facility – over view of various modern imaging Equipment and
technologies – Radiation Hazards – Protection – Rules and Regulation – Concept of Digital
Imaging.
Classification of hospitals – Planning the Site Selection, Architect, Interiors and Graphics.
Construction and Commissioning – Electrical Safety – Factors Influencing hospital Utilization.
UNIT III
Facilities Engineering – Different Divisions – Need for Biomedical Engineering Department –
Types of Manpower Required – Types of Maintenance – Job Orders – Equipment maintenance
log book – AMC’s – Outsourcing maintenance services. Linen And Laundry: Meaning –
Importance –Types of Service – Laundry Lay out arrangements – Washing Materials – Washing
arrangements.
UNIT IV
Dietary Services and Hospital Diet: Important and Functions – Equipment – Store – Day Store –
General kitchen – Special diet Kitchen – Food Distribution. House Keeping services: Pest
Control – Cleaning Methods and Equipment – Need for Out Sourcing Advantages and
Disadvantages.
REFERENCE BOOKS:
1. Hospital Facilities Planning S.D.Kunders
2. Management Process in Health Care by S.Sreenivasan
_
____________________________________________________________________________
Title of the Course: INVENTORY CONTROL AND PURCHASE MANAGEMENT
Course Code: BBHA-242
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 44 (L)
UNIT I
Production Management: Concepts and Functions of Operations Management, Personnel, General
facilities, Environmental Factors-Materials, lighting, air conditioning specifications, dust collection and
cross contamination, Guide to pharmaceutical manufacturing facilities.
UNIT II
CGMP: Philosophy of CGMP, Organization and personnel, Premises-location, design, plan layout;
Manufacture and control on dosage forms-manufacturing documents, master formula, batch formula
records, SOP; packaging and labeling control.
Maintenance Management: Concepts; Objectives; Functions; Types of Maintenance
UNIT III
Drug Store, Management and Inventory Control: Meaning of Stores Management, Importance,
Types of Stores; Functions; Coding Methods, Organization of drug store, types of materials stocked,
storage condition, Inventory Management: Concepts; Classification; Objectives; Factors Affecting,
Inventory Control Policy; Inventory Costs; Basic EOQ Model; Re-order Level; ABC Analysis
Drug distribution systems in hospitals: Outpatient dispensing, methods adopted. Dispensing of
Drugs to in-patients, types of drug distribution systems. Charging policy, labeling. Dispensing of
drugs to ambulatory patients. Dispensing of controlled drugs.
UNIT IV
Drug distribution systems in hospitals: Outpatient dispensing, methods adopted. Dispensing of
Drugs to in-patients, types of drug distribution systems. Charging policy, labeling. Dispensing of
Drugs to ambulatory patients. Dispensing of controlled drugs.
Safety Considerations: (fire, explosion, toxic and hazardous material handling) and disaster
management.
SUGGESTED READINGS:
1. Text book of Hospital Pharmacy, Allwodd M.C. and Fell J. T., Blackwell Scientific Publication,
Oxford.
2. Philadelphia Hospital Pharmacy Merchant H. S., QuadryJ.S., Hassan W. E., Lea and Febiger,
3. Text book of Hospital Pharmacy, B. S. Shah Prakashan, Ahemdabad.
4. Nair: Production & Operation Management, Tata McGraw Hill
5. Adam & Ebert: Production & Operation Management, Prentice Hall India
6. Krajewski & Ritzman: Operations Management, Pearson Education Asia
7. Buffa & Sarin: Modern Production/Operations Management, John Wiley.
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Title of the Course: MEDICAL TERMINOLOGY
Course Code: BBHA-243
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 44 (L)
UNIT I
Derivation of Medical Terminology, Pluralizing, Word Roots and Combining Forms, and Basics and
historical aspects of Medical Language. Prefixes and Suffixes; Putting it all together. Body Structure and
Organization.Integument; the language of skin, hair, and nails. Terms, abbreviations, combining forms
dealing with dermatologic medicine.Orthopedics and the musculoskeletal system. The language of bones,
muscles, and tendons. Cardiovascular system. Combining Forms and Abbreviations specific to cardiac
and vascular systems. Structure and function of cardiovascular system.
UNIT II
Medical Terms specific to cardiovascular disease. Respiratory System. Structure, function, and
pathological terms dealing with pulmonary medicine and the respiratory system. Nervous System.
Structure and function, and language of the central and peripheral nervous system. Blood System; medical
language dealing with hematology and the blood system. Specific blood cell types and plasma
composition. Diagnostic, pathological, and abbreviations and pharmacological terms specific to
Hematology and Laboratory medicine.
UNIT III
Digestive System; gastroenterology language. Terminology and Abbreviations dealing with the GI-tract
(mouth-anus).Urinary System; emphasis will be on terms, and language specific to the Renal system.
Female & Male Reproductive Systems; both urological and gynecological language will be learned.
Essential anatomy and physiology, endocrine, sexual issues, and pathology of the terms dealing with
disease of reproduction.
UNIT IV
Endocrine System; the hypothalamic- pituitary- organ axis will be reviewed regarding the language and
terms of endocrine disease. Lymphatic and Immune System; focusing on pathological and structural terms
and basic function and anatomy of lymphatic and immune systems in medicine. Sensory System; this
module will be limited to the special senses of vision and hearing. Language of diagnosis, pathology, and
surgical issues dealing with these two special senses.
SUGGESTED READINGS:
1. Exploring Medical Language: A Student Directed Approach Myrna LaFleur Brooks
2. Medical terminology: an illustrated guide Barbara J. Cohen
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Title of the Course: MEDICAL RECORDS
Course Code: BBHA-244
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 44 (L)
UNIT I
Introduction to medical record science: Development, analysis and uses of medical record, development
of medical record forms, basic and special,order of arangements : (a)ward (b)medical record department
(c)source oriented medical record (d)problem oriented medical record (e)integrated medical record
UNIT II
2.analysis of medical records :(i)quantitative(ii)qualitative, uses of medical records : (a)as a personal
document (b)as impersonal document, values of medical record.
UNIT III
Responsibility for the medical record :1. Governing body 2. Administrator 3. Medical staff 4. Nursing
staff 5. Medical record officer 6. Medical record committee 7. Medical care review committee, functions
of medical record department : (a)importance (b)function, (a)organisation of admitting services (b)inpatient services (c)out-patient services (d)accident and emergency services.
UNIT IV
Numbering, filing, retention of medical records : 1. Numbering system 2. Filing system (a)physical
facilities (b)storage methods (c)record control, 3. Retention and destruction of medical records
(i)retention procedures (ii)disposal procedures.
SUGGESTED READINGS:
1. Text book of Hospital Pharmacy, Allwodd M.C. and Fell J. T., Blackwell Scientific Publication,
Oxford.
2. Philadelphia Hospital Pharmacy Merchant H. S., QuadryJ.S., Hassan W. E., Lea and Febiger,
_____________________________________________________________________________
Title of the Course: MANAGEMENT INFORMATION SYSTEMS
Course Code: BBHA-245
Credits of the course: 4
Year & Semester: 2014 & 3rd Semester
Total No. of Contact Hours (Lect.): 40 (L)
UNIT I
Introduction to information system in hospitals: System: Definition, types and characteristics Need for information systems in hospitals-Networking of computers – IT as a tool for
competitive advantage in hospital sector.
UNIT II
Managerial Overview – Hardware/ Software Computer Peripherals – input technology trends –
Voice recognition and response optical scanning – Output Technologies and trends – Video
output – Storage trends Application– Software for end users – word processing and desktop
publishing – System Software – Operating Systems – Programming languages.
UNIT III
Data Base Management System: Foundation Data Concepts – The Data base Management
approach – Types of database – Database structures – Data mining – Benefits and limitation of
data base management. Management Information system Management Information System:
Definition, MIS design; Approaches to MIS design – Top down approach, bottom –up approach,
total systems approach – decision support system.
UNIT IV
Hospital Information System; Management Decision and Related Information requirement –
Concept of networking Hospital information system – clinical Information Systems –
administrative Information systems – Support Service Technical Information systems.
REFERENCE BOOKS:
1. Management Information Systems. James A. O’Brien
2. Managing a modern hospital A.V.Sreenivasan
3. Management Information Systems in Hospitals A.K.Sainy