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ABOUT US
As a market leader in Location, Your Company Real Estate is an independent agency, proud of its innovative,
professional and progressive reputation. With its strategically positioned office, the Your Company name has
been synonymous with exceptional real estate results in the area for more than 00 years.
Integrity and personalised customer service are very much at the forefront of our company’s core culture.
These values carry across both our commercial and residential sales divisions as well as our dedicated
property management team.
Under the direction and leadership of Director, we continue to focus on building and improving its strong
customer service ethic and developing a ‘client for life’ relationship with all our past, current and future clients.
WHY CHOOSE US
With most of our staff living and working locally, we consider ourselves a group of enthusiastic locals who are
heavily involved in the immediate community.
This gives us tremendous insight into the local market: the previous trends, current movements and future
forecasts. And, it is quite possible we have helped a number of people in your street sell their home or find a
tenant for their investment property. We hope we can be of assistance to you, also.
OUR BUYER DATABASE
Telling buyers about your home before it hits the market can often mean a quicker sale at a higher price. At
Your Company Real Estate we let out premium registered buyers know about your property the moment it gets
listed for sale. We use the latest in cutting-edge real estate technology to notify our extensive database via SMS,
email, telephone and mail out.
Some might say that we are high-tech and high-touch! If there’s one thing we know about buyers, it’s that they
will act faster and pay more on the advice of an agent they know and respect.
OUR NETWORK
Your Company has an extensive network across the State Market Place with XX strategically located offices and
we are continuously looking at ways to expand. Our team work closely together in a unique way where all
agents and offices use the one technology platform. This platform allows for all of our clients—past and
present—to remain in close contact with our entire agency.
RESULTS
Your Company Real Estate will work with you to set an achievable selling price. Then, with a combination of
marketing and expert negotiating skills, we will appeal to a wide range of buyers from our database to help you
get your asking price. We ensure each client is treated with great care throughout this entire process.
SELLING STRATEGY
Maximising the price of any home is always dependent on creating the ideal selling environment. Our agents
ensure your home is in pristine condition before selling so a highly competitive environment is created when it
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comes time for prospective buyers to place their offers. We pride ourselves in giving clients premium advice
and service regarding the best way to do this.
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Price, presentation and marketing are the three key components to get right when it comes to creating the ideal
selling environment. When all three components come together, this can make the difference between a good
outcome and a great outcome.
PERFORMANCE FEES
Our standard fee of 1.5% entitles you to access all of our professional services. To give you an idea...
METHOD OF SALE
PRIVATE TREATY
 Buyers can purchase subject to finance or settlement
 More flexible time frame for sellers and buyers
 Good for first home buyers
AUCTION
 Unconditional sale, meaning buyers cannot buy subject to finance or settlement
 Fixed time frame for the sale
 Pressure is put onto the buyers to make decisions
 Social proof for buyers to bid more
 Greater likelihood of a higher sale price if multiple buyers bid
 If unsold it reverts to private treaty
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TENDER OR EXPRESSION OF INTEREST
 Fixed time frame for the sale
 Bids are kept confidential, which leads to buyers competing against themselves not others
 The seller has control they don’t have to accept the highest tender if they don’t want to, but knowing
this figure can lead to future negotiations
PRESENTATION
The difference between presenting a property correctly or incorrectly can sometimes affect the sale price by up
to 10%. For this reason, we recommend you consider the presentation of your home very carefully. Part of this
process is working with you to make sure your home is presented to its best advantage and has the maximum
appeal for buyers.
Experience tells us that sprucing your home is well worth the effort to and usually has a positive impact on the
price.
A few simple techniques can make all the difference in securing a sale and by making sure your house is
presented in the best possible light will have a dramatic impact on the selling price.
The most important thing to remember is first impressions count! Once on the market, you need to disassociate
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yourself and remove any emotional connection to the house... don’t look backwards, look to the future! Time is
of the essence in these situations and the presentation process should begin at the exact time you decide to sell
your house.
The Hutt Real Estate team can ensure simple, cost effective methods to prepare your house for sale without the
need for any major maintenance.
INSIDE THE PROPERTY
 Remove clutter - storage boxes are a must!
 Invest in a new doormat
 A complete spring clean - scrub walls, skirting boards, floors, tiles, windows, light switches and fixtures
 Freshen exterior paint
 Check doors, windows, awnings and blinds all open and shut properly
 Use your best linen on the beds and best towels in the bathroom
 Ensure all light globes are in working order
 Have all carpets, lounges and curtains professionally cleaned
OUTSIDE THE HOUSE
 Wash down the external walls and clean gutters
 Sweep driveway and paths
 Clean windows and entrance door
 Tidy garage
 Keep bins out of site
 Ensure pool, ponds and water features are well cleaned and properly functioning
 Clean garden umbrellas and outdoor settings
THE GARDEN
 Keep the lawn cut and edges trimmed
 Remove all weeds in the garden and turn over the soil
 Trim back trees and any overhanging plants
 Plant new flowers to add colour to the garden (try to match flowers to colour theme of house)
 Pot plants or tubs strategically placed around the house (on the veranda or patio) can look amazing
and annuals are always a good idea
 Repair any damaged fences
 Remove oil spills from the driveway
 Remove any garden clippings and rubbish
INSPECTION DAY
 Keep all curtains and bedroom doors open, maximizing natural light
 Give each room a quick tidy, empty bins and vacuum or sweep where necessary
 Utilise lamps and flowers to create a homely, welcoming atmosphere
 Manage the temperature of the rooms if possible - cool in summer, warm in winter
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Remove your valuables from the house
Keep pets out of the house and, if possible, out of the garden
Leave the property during the inspection
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GENERAL TIPS
KEEP IT SIMPLE
The main idea is to maximise the appeal of the house without spending a fortune. The whole process shouldn’t
cost you the earth and, with the help of those close to you such as family and friends, you should have the house
presentable in a relatively short period of time.
STYLING YOUR HOME
Hiring a stylist can make all the difference. If you feel the interior of your home is looking a little tired and outdated, an experienced stylist can temporarily replace your furniture and give the property a complete
makeover for an agreed fee.
GARDEN DELIGHTS
If your garden is beginning to look like a jungle, hire a gardener to get it under control. The gardener will also
know which plants and flowers will add to the overall appeal of the house.
CONSIDERING MAJOR CHANGES?
Renovations can add significant value to a property but you can run the risk of overcapitalising. Interestingly
enough many buyers are also looking for a ‘renovators delight’ style home so in some cases it is better off
saving your money. Always ensure you speak to a real estate agent before undertaking any major changes!
HAVE FUN
Most importantly, try to enjoy the selling process. Avoid stress by being well prepared and use the people
around you to help carry the workload.
MARKETING
We know how to attract the buyers attention in a crowded marketplace. Our plans aren’t designed to find you
just a buyer - they are designed to attract every buyer possible for your property.
Each campaign is customised specifically to your needs and is complemented by quality creative services such
as signage, photography, floor plans, property brochures, guides, and copy writing that maximise buyer
interest.
We have compiled a recommendations list of marketing solutions we believe to be the most effective
combination of print media, websites, signboards, database marketing, and brochures to showcase your
property to attract the maximum number of genuine buyers to your property.
If you wish to tailor a package further, we will happily discuss options with you.
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THE BREAKDOWN
ESSENTIAL MARKETING
Online: Premium package, Includes listing on 3 websites
Database: notification including SMS, email and letters
E-marketing: e-brochures, 60 day feature property
Weekly Property guide – 5,000 copies
Marketing Creation
Home Styling
Professional Photography
Floor plan / Site plan
$1300.00
BROCHURE 100 X A4
SIGNBOARD PHOTO
AUCTIONEER FEE
$120.00
$270.00
$500.00
MEDIA ADVERTISING COSTS
6 Module
4 Module
2 Module
Auction Module
Quarter Page
$1300.00
$865.00
$435.00
$220.00
$300.00
MARKETING ELEMENTS
ESSENTIALS
Signboard
The signboard is designed for maximum exposure with key information, with the property’s main selling
benefits, and an interior colour photograph allowing the sign to stand out.
Photography
A leading property photographer will shoot an expansive selection of excellent quality digital photographs,
which are used for all colour advertising and prints for distribution and to support editorial coverage in
magazines and newspapers
Weekly Property Guide
Every week across all Your Company Real Estate agencies, property consultants will be handing out copies of
the Your Company Real Estate Guide to all prospective purchasers at open inspections making sure your
property gets the exposure that it deserves.
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Property Brochures
High quality double-sided brochures are produced to showcase your property with stunning high-resolution
images and professionally written text to communicate the outstanding features and the opportunity your
property presents.
Floor Plan
This computer-generated reproduction allows prospective buyers to accurately recall your property layout
after an inspection. The plan will include room dimensions and will also be loaded onto your property listing
on the Your Company Real Estate website and other websites.
Copy writing
Professionally written copy and press releases communicate the features of your home to our targeted media
contacts and will maximise the public relations potential of your property. Take advantage of the high profile
editorial by Your Company Real Estate.
MARKETING ELEMENTS
E - MARKETING
E-Marketing
As well as our own website and domain.com.au, Your Company Real Estate and realestate.com.au offer feature
property placement this puts your property at the head of search results. Anyone searching for properties in
your suburb won’t miss yours. Feature property placement attracts more attention with an enhanced boarder,
bright colours, and larger images. Feature properties appear before standard listings.
Anytime Access
With everyone using smart phones and tablets we ensure that all properties are available on all platforms
meaning prospective buyers can access Your Company.com.au, realestate.com.au and domain.com.au at any
time, anywhere.
eBrochure
An eBrochure is an email of your property including the description, open and auction times and photographs.
Your eBrochure is sent via email to people on the realestate.com.au database whose ‘search’ criteria match the
details of your property. eBrochures have been shown to double the number of times your property is viewed.
Social Media
Keeping in touch with the community is important to us, and this is why we maintain an active social media
presence on Facebook. On here, we like to promote links to our listed properties, as well as content we find
interesting, to our wide client database and likes. We often feed to LinkedIn, Twitter and Instagram for some
extra content.
MARKETING ELEMENTS
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PRINT MARKETING
Local & Major Newspapers
Your Company features its properties in major and local newspapers across Your State, meaning your property
will have the maximum coverage for potential buyers. We have a major section every Saturday featuring
auction times and open houses with a smaller—but equally as valuable—section during the week.
Magazine
We advertise through magazines to promote our growing website and services. This recognition allows us to
grow our National database.
Editorials
We often have our hot property listings featured in editorial sections of newspapers and magazines. This not
only showcases the home on offer, it creates more interest in Your Company Real Estate, and in turn, benefiting
you as our valued customer.