1
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
M.com ( BUSINESS MANAGEMENT) CBCS Syllabus 2011
Document code :
Revision No:
Name of Faculty
Faculty Code
Programme Name :
Programme Code :
Effective from:
SYLLABUS MCBUM2011
00
COMMERCE
CO
BUSINESS NANAGEMENT
MCBUM
JUNE-2011
2
Sem
CC
Old
Paper
Code
Marking scheme
New Paper
Code
Paper
Type
1.1
1
MCBUM101CC
1.2
1
031 1.32
MCBUM102CC
CC
MCBUM101ES
1
ES
031 1.42
MCBUM102ES
1
ES
51
1.51
MCBUM101SK
1
SK
52
1.52
MCBUM102SK
1
SK
53
1.53
MCBUM103SK
1
54
1.54
SK
MCBUM104SK
1
SK
55
1
CC
1.55
MCBUM105SK
SK
Paper Name
Management
Concepts &
Organizational
Behaviour
(MOB)
Managerial
Economics
(MEC)
Sales
and
Logistic
Management
(Paper – 1)
(SLM)
Advertising
and
Retail
Management
(Paper
–
2)(ARM)
Computer
Applications In
Business and
E-Commerce
(CBE)
Human
Resource
Management
(HRM)
Major
Environmental
Issues (MEI)
Total
Mark
Credit
External
The Pra
Internal
The Pra
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
30
100
4
30
100
4
Corporate
Governance
70
and Business
Ethics (CGB)
Theory
and
Practice of Co70
operation
(TPC)
Remarks
Any One Paper
From
MCBUM101SKMCBUM105SK
Any One Paper
From
MCBUM101SKMCBUM105SK
Any One Paper
From
MCBUM101SKMCBUM105SK
Any One Paper
From
MCBUM101SKMCBUM105SK
Any One Paper
From
MCBUM101SKMCBUM105SK
3
Sem
CC
Old
Paper
Code
New Paper
Code
Paper
Type
2.1
2
MCBUM201CC
CC
MCBUM202CC
CC
MCBUM201ES
ES
MCBUM202ES
ES
2.2
2
031 2.33
2
031 2.43
2
61
2.51
2
MCBUM201SK
62
2.52
2
63
2
MCBUM202SK
SK
MCBUM203SK
SK
MCBUM204SK
SK
2.53
2
64
SK
2.54
Marking scheme
Paper Name
Security
Analysis and
Portfolio
Management
(SPM )
Marketing
Management
(MMC)
Consumer
Behaviour
and
Sales
Promotion
(Paper – 3)
(CSP)
Marketing
Concept and
Strategy
(Paper – 4)
(MCS)
Computerized
Accounting :
Tally (CAT)
Total
Mark
Credit
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
External
The Pra
Internal
The Pra
70
70
Indian
Banking and
70
currency
System (IBS)
Growth and
Structure of
70
Industries
(GSI)
Financial
Services
70
(FSC)
30
100
4
30
100
4
30
100
4
30
100
4
Remarks
Any One
Ppaper From
MCBUM201SKMCBUM204SK
Any One
Ppaper From
MCBUM201SKMCBUM204SK
Any One
Ppaper From
MCBUM201SKMCBUM204SK
Any One
Ppaper From
MCBUM201SKMCBUM204SK
4
Sem
CC
3.1
3
3
3
3
3
Old
New Paper
Paper
Code
Code
3.2
MCBUM301CC CC
MCBUM302CC CC
031 3.33
MCBUM301ES
ES
MCBUM302ES
ES
031 3.43
71
3.51
MCBUM301SK
3
3
3
72
73
74
75
SK
3.52
MCBUM302SK
SK
MCBUM303SK
SK
3.53
3.54
MCBUM304SK
3
Paper
Paper Name
Type
SK
3.55
MCBUM305SK
SK
Direct
and
Indirect Taxes
(DIT)
Project
Planning and
Control (PPC)
Marketing
Research
(Paper – 5)
(MRE)
Service
Marketing
(Paper-6)
(SME)
Company law
Administration
(CLA)
Marking scheme
Total
Credit Remarks
External
Internal
Mark
The Pra The Pra
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
70
Industrial
Relation and
Labour
70
Legislation
(IRL)
Operation
Research
70
(ORC)
Risk
Management
(RMC)
Indirect Taxes
(ITC)
30
30
100
100
4
Any One Paper
Fom
MCBUM301SKMCBUM305SK
4
Any One Paper
Fom
MCBUM301SKMCBUM305SK
30
100
4
70
30
100
4
70
30
100
4
Any One Paper
Fom
MCBUM301SKMCBUM305SK
Any One Paper
Fom
MCBUM301SKMCBUM305SK
Any One Paper
Fom
MCBUM301SKMCBUM305SK
5
Sem
CC
Old
New Paper
Paper
Code
Code
4.1
4
4
Paper
Paper Name
Type
MCBUM401CC CC
4.2
MCBUM402CC CC
4
4
4
031 4.33
MCBUM401ES
ES
MCBUM402ES
ES
031 4.43
4.5
MCBUM401CC CC
Strategic
Management
(SMC)
Quantitative
Techniques
and Research
Methodology
(QTM)
Foreign Trade,
Policy,
Procedure and
Documentation
(Paper – 7)
(FPP)
International
Marketing
(Paper – 8)
(IME)
Dissertation /
Project Report
(Compulsory)
(DPC)
Marking scheme
Total
Credit Remarks
External
Internal
Mark
The Pra The Pra
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
70
30
100
4
6
Structure of University Examination Question Paper
(Total Marks : 70 :: Time : 3 Hours )
For B. Com and M. Com programme from JUNE : 2012 onwards
if specifically not specified
the structure of university question paper will be as follows.
Question
No.
1
2
3

4

5

Particural
Marks
Short Questions from the entire Course
( Answer any FOUR out of given SIX )
Compulsory from any Unit of the entire Course
14
These questions must be from the remaining units of the
course i. e. not covered in Question 2 above.
Each question with internal option and option must be from
the same unit.
If possible the question should contain two or three sub
question.
14
14
14
14
7
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MCBUM
Programme Name :
M.com Business Management
Course Code
MCBUM101CC
Semester :
1
MANAGEMENT CONCEPTS & ORGANIZATIONAL BEHAVIOUR(MOB)
Course type :
Core Course
Total Credit :
04
Teaching time
Examination Marking scheme
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
1.2
2
2.1
2.2
3
3.1
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To understand the conceptual framework of management and organizational behaviour.
Topic
No.
1.1
Internal
(Marks)
30
Content
Schools of Management Thoughts
Meaning and need of management theory, Concept of Scientific,
human behavior, social system, system, decision theory,
quantitative and contingency school of management, Conflict
between various management schools.
Managerial Functions
Definition, features, advantages, disadvantages and types of
planning.
Definition, principles, importance of organizing and classical
theory, neoclassical theory, system theory and contingency
theory of organization.
Authority and responsibility: relationship between authority and
responsibility, features, sources, and types of authority,
importance of delegation of authority and authority v/s power.
Centralization v/s decentralization. Definition and features of
staffing, directing and co-ordinating. Definition, features, process
and techniques of controlling.
Organization Behavior
Meaning, features, importance and origin of organization
behavior, relationship between management and organization
behavior.
Definition, features, importance and factors affecting attitude,
perception, learning and personality
Motivation
Definition, features and importance of motivation
Theories of motivation – Need hierarchy theory, Two factor
Theory, Theory X and Y, Alderfer’s ERG Theory, Mc Cleand’s
learned need theory, Vector, Vroom’s expectancy theory and
Adams equity theory.
Group Dynamic and Team Development
Process of group formation and development and factors
affecting group performance.
Hrs. Marks Credit
W+
%
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
8
3.2
4
4.1
4.2
Meaning and characteristics of team and team v/s group.
Leadership
07
Definition, features and styles of leadership.
Leadership theories – Trait theory, Fielder’s contingency theory,
Harsey and Blanchard’s situational theory, managerial grid and
Linkert’s four systems of leadership.
Organizational Conflict
08
Definition, features, sources and types conflict, approaches to
conflict, concept of functional and dysfunctional organization
conflict, process of conflict and resolution of conflict.
Organizational Development
07
Meaning and need of change, causes of change, resistance to
change, theories of planned change and organizational
development intervention
( overcoming resistance to change)
12
0.5
13
0.5
12
0.5
Reference Books
No Book Name
1
Management of Organization Behavoir. Hersey, Paul, Kenneth H Blanchard and Dewey E. Johnson. Utilizing
human resources, Prentice Hall, New Delhi.
2
Essential of Management Koontz, Harold, O’Donnell and Heinzz Weihrich. Tata McGraw Hill, New Delhi.
3
Organizaqtional Behavior Luthans Fred. Tata McGraw Hill, New Delhi
4
Organization Theory and Behavior Prasad L. M. S. Chand and Co.
5
Organization Behavior Robbinson Stephen P, Prentice Hall, New Delhi
6
Understanding Organizations: Organization Theory and Practice in India Sukla, Madhukar Prentice Hall, New
Delhi.
9
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
MCBUM102CC
Semester :
Managerial Economics(MME)
Core Course
Total Credit :
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
04
Examination Marking scheme
Practical
(hrs)
Objective
M.com Bisness Management
1
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop the managerial perspective to economic fundamentals as aids to decision making
under given environmental constraints.
Unit
No.
Topic
No.
1
01
2
02
3
03
4
04
Content
Hrs. Marks Credit
W+
%
15
25
01
Nature and Scope of Managerial Economics
Overview of managerial Economic.
Theory of Consumer Choice
15
Cardinal utility approach, Indifference approach, Revealed preference
and theory of consumer choice under risk Demand estimation for
major consumer durable and Non durable products, Demand
forecasting techniques.
Production Theory
15
Production function – production with one and two variable inputs,
Stages of production , Economic of production function , Cost theory
and estimation, Economic value analysis , Short-and Long run cost
functions – their nature, Shape and inter- relationship, Law of variable
proportions, Law of return to scale.
Price Determination - Different Market Conditions
15
Characteristics of different market structures, Price determination and
firm’s equilibrium in short run and long-run under Perfect Competition,
Monopolistic competition, Oligopoly and Monopoly
25
01
25
01
25
01
Reference Books
No Book Name
1
Managerial Economics Chopra, O.P. Tata McGraw Hill, Delhi.
2
Managerial Economics Dean, Joel. Prentice Hall, Delhi.
3
Micro Economics for management students Dholakia, R.H. and A. L. Oza, Oxford Uni. press
4
fundamentals of Managerial Economics Analysis and Cases Gough, J.and s. Hills Prentice Hall India, Delhi.
5
Managerial Economics Petersen, H Craig and W. Cris Lewis Prentice Hall, Delhi.
6
International microeconomics Varian, H.R. A Modern approach, East West Press
10
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time (hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
2
3
4
Practical
(hrs)
MCBUM
Programme Name :
M.com Bisness Managment
MCBUM101ES
Semester :
1
SALES AND LOGISTIC MANAGEMENT(PAPER-1)(SLM)
Elective Subject
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To present a clear, simple systematic and comprehensive exposition of the methods,
principles and techniques of Statistics in various discipline with special reference to
commerce, management, economics and business.
Topic
Content
No.
1.1
Sales Management- Introduction, Nature, Scope, Objectives, Functions
of Sales Management.
Personal Selling- Meaning, Characteristics, Benefits
2.1
Sales Planning- Meaning, Significance, Types of sales planning. Sales
planning process, Sales Quotas
Sales Forecasting, Sales Territories. Sales Budget.
2.1
Sales Organisation- Meaning, Factors affecting to Sales organisation,
Various departments of sales organisation, Functions of Sales Manager,
Types of Sales organization.
2.2
Sales Force Management- Qualities require for salesman, selection
method of sales persons, Training methods for sales force, Advantages &
Disadvantages of Training Method. Salesman’s compensation methods,
Evaluation of sales force performance.
3.1
Salesman’s Compensation- Meaning, characteristics of ideal
remuneration, Methods of remuneration, Distinctions between pay method
and commission method, factors affecting to salesman’s remuneration.
3.2
Evaluation of sales forces performance- Meaning, significance,
process of performance evaluation.
Sales meetings- types, sales conference & conventions.
4.1
Logistic Intermediaries- Types of Intermediaries, characteristics,
Benefits of Intermediaries, Decision of Intermediaries in distribution, work
assign to Intermediaries.
4.2
Logistic Channels- Meaning, Nature, functions, objectives, Types of
Distribution Channels, Factors affecting to the choice of distribution
channels, Channel Management decisions.
Reference Books
No Book Name
1
Advertising and Sales management Rana T. J Sudhir Prakashan, Ahmedabad
2
Sales and distribution management S.L.Gupta
3
Sales Management Vas Das Gupta
4
Marketing management Philip kotler
Hrs.
Credit
08
Marks
W+%
13
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
0.5
11
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.com Bisness Managment
MCBUM102ES
Semester :
1
Advertising and Retail Management (Paper – 2) (ARM)
Elective Subject
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
Topic
No.
No.
1
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To present a clear, simple systematic and comprehensive exposition of the methods, principles
and techniques of Statistics in various discipline with special reference to commerce,
management, economics and business.
Content
Advertising- Meaning, Objectives, characteristics Points to be considered while setting
Objectives, Types of advertising, Merits and demerits of advertising.
Advertising Media- Meaning, Types of Media- print, Audio-visual, direct mail, outdoor,
Internet – its advantages & disadvantages, Media selection decision.
Media planning & Strategy- Planning an advertising campaign, Advertising Research,
Message design & development, copy development, copy testing.
Publicity- Meaning, features, importance, Objectives of Publicity, Difference between
advertising and publicity, as a tools of sales promotions..
Advertising Budget- meaning, methods, Allocation of budget, advantages & disadvantages
of method
Advertising Effectiveness- process and difficulties in measuring advertising Effectiveness
Advertising Agency- Meaning, functions, selection, advantages & disadvantages.
Retail Management - definition, concept, features, significance of Retail Management,
Building & sustaining relationship in retailing,
Managing Retail Business- Retail business organisation, financial and operation of retail
division, career in retailing, Ethical performance and relationship in retailing , study of ‘Mall’ &
‘Big Bazaar’ as a retail outlet.
Reference Books
No Book Name
1
Advertising Management Rajeev. Batra
2
Advertising Frank Jatking
3
Advertising and Retailing Philip kotler
12
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
MCBUM
Programme Name :
M.com Bisness Management
MCBUM 101SK
Semester :
1
Computer Applications In Business And E-Commerce(CBE)
Soft Kills Course
Total Credit :
04
Examination Marking scheme
Practical
(hrs)
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
The aim to make the student computer literate and familiar with the PC software at an early
stage.
Content
Hrs.
INTRODUCTION TO COMPUTERS
08
What is Computer? Characteristics of a Computer
Types of Computer : Digital, Analog, Hybrid
Classification : Micro, Mini, Main frame, Super, PC-Desktop, Laptop,
Palmtop
Applications of Computer, Block diagram of computer,
Parts of standalone computer
CPU, RAM, KEYBOARD, MONITOR, MOUSE, FDD, HDD, CDROM.
Printers – Modem – Scanners & Plotters – Multimedia kit – Zip drive
Hardware and Software : Types of Software
Introduction to Computer Languages, Application programs and custom
software
Introduction to following terms:
Algorithm, Artificial intelligence, ASCII, ATM, Automated office, Backup,
BIOS, Bit, Byte, Bug, Client / Server, Encryption, Flow chart, GIGO,
POST, Password, Program, Modem, Web, Virus, Configuration of a
PC-Computer.
Introduction to Operating System :
07
Windows98 / Windows XP
What is operating system? Meaning and functions only
Popular Operating System for PC
Desktop and its parts : Taskbar, Wallpaper & Icons
Options of Start Menu : Program, Documents, Settings, Search, Run,
Shutdown
Some program and tools available as a part of windows
Calculator, Media player, Disk defragmenter, Scandisk
Windows Explorer :
Parts, Creating a Folder, Deleting File and Folder, Copy and
Move the file and folder
Recycle Bin
Control Panel
: Mouse setting, Date/Time, Currency,
Keyboard setting, Printer, Start up disk
Marks
W+%
13
Credit
0.5
12
0.5
13
2
2.1
2.2
3
4
3
MS-WORD
Introduction-Advantages
Document : Create, Save, Open, Close, Page set up, Print
Editing
: Type, Select, Cut, Copy, Paste, Delete, Move,
Find, Replace, Spelling & Grammar Check
Formatting : Text & Paragraph formatting, Tab,
Bullets & Numbering, Columns,
Table Handling
Mail merge.
MS-POWER POINT
Introduction, Utility, Creating presentations the easy way, Working with
graphics in Power-Point, Show time, Sound effects and Animation
effects
MS-EXCEL
Introduction-Advantages
Terms : Cell, Column, Row, Worksheet, Spread Sheet,
Range, Cell Address, Formulas,
Data types-(Number, Label, Formulas)
Work Sheet : Create, Save, Open, Close, Page set up, Print
Editing
: Cell editing, Insert & Delete row and column
Formatting : Cell formatting, Borders, Change the size of
row and column, Merge the cells
Formulas : using Formulas
Functions : AVERAGE, COUNT, MAX, MIN, SUM, INT,
MODE, ROUND, SQRT, RAND, FV, PV,
RATE, PMT, SLN, DMAX, DMIN, DSUM,
DAVERAGE, DCOUNT IF (with AND, OR)
Date-Time- NOW, TODAY, DATE, DAY,
MONTH
E-COMMERCE
Introduction to Internet and e-mail - Advantages and Application of
Internet
Net working concept : LAN, WAN, MAN
Meaning and concept of E-Commerce, Advantages
Business models for E-Commerce
 Business to Consumer (B2C)
 Business to Business (B2B)
 Consumer to Consumer (C2C)
 Consumer to Business (C2B)
 Business to Government (B2G)
E-Payment--Introduction, Special features required in payment
systems, E-payment systems, checks and bank transfer, Electronic
Data Interchange (EDI), Credit Card payment system, E-Cash and
Automatic Teller Machines, Banks and internet,
Security issues in E-commerce
What is Mobile Commerce?
Introduction to the Information Technology Act 2000
Introduction to Computer Virus
09
15
0.6
06
10
0.4
15
25
01
15
25
01
14
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.Com Bsiness Management
MCBUM102SK
Semester :
1
HUMAN RESOURCE MANAGEMENT(HRM)
Soft Skill Course
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
The Objective of this course is to help students understand the conceptual framework of human
resource management.
Topic
No.
1.1
Examination Marking scheme
Content
Personnel management and human resource management
Definition, characteristics, importance, scope of personnel
management and changing role of personnel manager.
Meaning, principles of human resource management,
personnel management v/s human resource management,
challenges for human resource manager.
Human resource planning, job analysis and job evaluation
Definition, features, process of human resource planning and
factors affecting human resource planning.
Job analysis – Meaning, process and importance
Job evaluation – Meaning, process, methods and importance
Human resource selection
Meaning, sources and process of recruitment,
Selection process - meaning and objectives of induction.
Training and development of human resource
Definition, importance, types and methods of training.
Meaning and methods of executive development and training
v/s development.
Wage and salary administration and employee morale
Meaning and features of ideal wage system, Methods of wage
payment – time wage system, piece wage system and
incentive wage system (Meaning, advantages, disadvantages
and when suitable, comparative study)
Meaning, factors affecting, measurement of employee
07morale and remedial measures to improve employee
morale.
Labor welfare, security and health
Meaning, objectives, importance and scope of labour welfare.
Provisions about labor safety.
Provisions about workers’ health and trends of labor welfare in
India.
Industrial psychology
Hrs.
08
Marks Credit
W+
%
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
15
4.2
Meaning and scope of industrial psychology.
Vocational guidance – Meaning, need, methods (self
selection, selection based on parents’ choice and selection
based on teachers’ direction) and scientific vocational
guidance techniques (general intelligent tests, trade tests and
psychological tests)
Industrial fatigue – Meaning, reasons, effects of industrial
fatigue and remedial measures to reduce industrial fatigue.
Industrial relation
07
Definition, reasons, benefits and principles of industrial
relation.
Industrial disputes – Meaning, forms, causes and effects of
industrial disputes and methods for solution of industrial
disputes.
Refrence Books
No Book Name
1
Personnel Management Memoroa C. B Himalaya Publishing House
2
Himalaya Publishing House Gupta C. B S. Chand and Co.
3
Industril Relation and Personnel Management Davar R. S. Vikas Publishing House.
4
Human Resource Management Barewell Ian Sage India Ltd.
12
0.5
16
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.Com Business Management
MCBUM103SK
Semester :
1
MAJOR ENVIORNMENTAL ISSUES(MEI)
soft Skill Course
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
The Objective of this course is to help students understand the conceptual framework of Major
environmental issues.
Topic
No.
1
01
2
02
3
03
4
04
Content
Hrs. Marks Credit
W+
%
15
25
01
Environmental Issues of Primary Sector
Changing Land –use and cropping pattern and environmental issues,
the problem of grazing –land , pasture and live –stock management ;
the problem of conservation of forests and bio- diversity; supply and
quality of ground –water and its management, the conservation and
management of marine fish.
Industrial Development and Environmental Issues;
15
Change in growth and structure of industries in India, growth of
pollutant industries and problem of air and water pollution,
management of solid and liquid wastes.
International Environmental Issues
15
The problem of trans- boundary pollution; global warming and acid
rain, globalization, international trade and environmental issues: the
problem of trade of hazardous waste, endangered species and
medical plants the problem of patenting, trade and environment in
WTO system.
Environmental Policy in India
15
Growth of environmental policy in India ; important environmental
laws, international environmental agreements and India’s approach;
mechanism of implementation of environmental laws in India.
25
01
25
01
25
01
Refrence Books
No Book Name
1
Vinod 2000 Environmental management Chari, S.N. and vyasalu 2000 An Indian Perspective, Macmillan
India Ltd.
2
The Environment and Emerging Development Issues, Dasgupta , P, and Maller Karl 1997 Vol-1 and Vol –ll
Clarendan Press,Oxford
3
Managing Comman Pool Resources, Principles and Case Studies Katar Singh 1994 Oxford University Press.
4
India’s Progress in Sustainable Development .Rio,Johnisburg and Beyond 2002 Lead India , Orient Longman,
New Delhi.
5
Ecology and Economics Ramprasad Sengupta 2001 Oxford University Press.
17
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
MCBUM
Programme Name :
M.com Business Management
MCBUM104SK
Semester :
1
CORPORATE GOVERNANCE AND BUSINESS ETHICS(CGB)
Soft Skill Course
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To make the student familiar with corporate Governance and Business Ethics.
Content
Business Leaderships
Role of Business in Society- Economic Role and Social Impact of
Business – Entrepreneur’s Role-Background & CharacteristicsLeadership and Self Awareness Leadership Styles – Essential
Components of Leadership – Understanding Team Work and
Leadership – How Culture Constrains or Enhance Leaders – Essential
Leadership Skills – Problem Solving and Decision Making – Visionary
Leadership – Profile of Leaders.
Business Ethics
Introduction to Business Ethics – Ethics, Morals and Values – Conflicts
in Decision Making from Business – Legal and Moral Points of View.
Corporate Responsibility
A Historical Perspectives from Industrial Revolution to social Activism –
The Nature of Ethics in Management – Ethical Problem as Managerial
Dilemmas – conflict Between Economic & Social Performance –
Complexity of Ethical issues – Typical Problems in Business Ethics –
Pricing – Advertising – Product Promotion – Working conditions –
Consumer Service – Downsizing Workforce – Environmental Pollution
& Supplier Relations.
Analyzing Ethical Problems – Economic, Ethical and Legal Aspects –
Managerial Ethics and Individual Decisions – Ethical Analysis-Ethical
Dilemmas & Personal Career
Corporate Governance
Nature and Evaluation of corporate Governance – Global and National
Prospective Business Ethics and Corporate Governance, Why
Governance?-Claims of Various Stake Holders – Owners, Employees,
Customers, Creditors, Suppliers, Community, Government Business
Standards and Values – Anticipating & Avoiding unethical
Consequences Selecting Ethical Goals – Value Orientation of the Firm.
Administering & Reporting of Corporate Governance in India – SEBI
Regulations – Model; report on Corporate Governance in India.
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
18
Refrence Books
No Book Name
1
“Ethical Choices in Business” R.C.Shekhar Response Books.
2
“The Ethics of Management” LaRue Tone Hosmer Universal Books
3
“Beyond Leadership: Balancing Economics, Ethics and Ecology” Warren Bennis, J.Parikh and R. Lessem Harper
Collins
4
Business Ethics and Corporate Governance” ICFAI Center for Management Researc ICFAI Center for
Management Research
5
“Leadership and Entrepreneurship” ICFAI Center for Management Research ICFAI Center for Management
Research
19
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme NameM.com
:
B.com Business Management
MCBUM105SK
Semester :
1
THEORY AND PRACTICE OF CO-OPRATION(TPC)
Soft Skill Course Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Examination Marking scheme
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop co-operation skill and familiar with the development with the help of co-operative set
up in India.
Content
Growth and Principles of Co-Operation
Origin – Meaning – Scope – Co-Operative Movement in the World –
Major Principles of Co-Operation Revision of Principles of CoOperation
Co-Operative Set up and departmental se up in India Three tier
structure – Primary Level, District Level, State Level Federations –
National Co-Operative Federations Power of registrar of CoOperative
Co-Operative Credit and Banks Primary Co-Operative credit
Societies – District/Central Co-Operative Banks – Urban CoOperative Banks – Problems faced by Co-Operative Banks –
Protection of Deposits – Support and Control by Reserve Bank of
India
Co-Operative milk Societies – Primary milk Co-Operative Societies:
Management, objectives,
Functions, Working Establishment of AMUL and AMUL Pattern of
Co-Operative dairies – Distric Co-Operative Milk Union – Extension
Services State Co-Operative Milk Marketing Federation:
Objectives and activities NDDB – National Diary Development Board
and National Co-Operative Dairy Federation of India
Hrs. Marks
W+%
15
25
Credit
15
25
01
15
25
01
15
25
01
01
Refrence Books
No Book Name
1
Co-Operative and Integrated Rural Development Ahmed Rais Mittal Publication, New Delhi
2
Co-Operatives and Agricultural & Rural Development Bank Anand, Jaya S Atlantic Publishers and distributers,
New Delhi
3
History and Practice of Co-Operation Bedi, R.D. Theory R.Lal and Co. Meerut.
4
Glimpses of Co-operative thought vol. 1-8. Dwivedi R.C. The Co-operative Times. New Delhi
5
Problems and Practice of Co-Operation Hajela, T.N. Principles Shivlal Agrawal & Co. New Delhi
20
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.COM Business Managment
MCBUM 201CC
Semester :
2
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT(SPM)
Core Course
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
Examination Marking scheme
4.1
4.2
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
The Objective of this course is to help students to understand various issues in security analysis
& portfolio management.
Content
Investments
Nature and Scope of investment analysis, elements of investment,
avenues of investment, approaches of investment analysis; Concept of
return and risk: Security returns and risk analysis, measurement of return
and risk
Financial Assets
Types and their characteristics, sources of financial information.
Security Markets
Primary and secondary market; Primary market-role, function and
methods of selling securities in primary market; Allotment procedure;
New financial instruments.
Public Issue
SEBI guidelines on public issue, size of issue, pricing of issue,
promoters' contribution, appointment of merchant bankers, underwriters,
broker, register and managers, bankers and allotment of shares.
Secondary Markets
Role importance, type of brokers, trading mechanism, listing of securities
in stock exchanges, screen based trading; Depository - role and need;
Depositors Act, 1996.
Valuation of securities
Bonds, debentures, preferences shares, and equity shares.
Fundamental Analysis, Economic Analysis, Industry Analysis and
Company Analysis.
Technical Analysis
Trends, Indicators, Indices and moving averages applied in technical
analysis.
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
21
Refrence Books
No Book Name
1
Security Analysis and Port folio Management’ Patel D. G. Sudhir Prakashan, Ahmedabad
2
Fundamentals of investment Analysis Amling Prentice Hall, International Edition
3
Investment Analysis Bhalla S. Chand & Co. Delhi
4
Capital Issue, SEBI & Listing Chandratre, K.R Bharat Publishing House, New Delhi.
5
Security Analysis and portfolio Management Donal, E.Fisher and Ronald J. Jorden prentice Hall, New1 Delhi.
6
Investment Management Fabozzi, Frank J prentice Hall, International Edition.
7
Stock Exchange Trading in India Gupta, L.C Society for capital Market Research and Development, Delhi.
8
Merchant Banking Machi Raju Willey Eastern Ltd., New1 Delhi
22
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
MCBUM
Programme Name :
MCBUM 202CC
Semester :
MARKETING MANAGEMENT(MMC)
Core Course
Total Credit :
M.com Business Management
2
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To facilitate understanding of the conceptual framework of marketing and its applications in decision
making under various environmental constraints.
Content
Introduction
Concept, nature, scope and importance of marketing concept and its
Evaluation, Marketing Mix, Strategic Marketing Planning- an overview.
Market analysis and selection
Marketing environment- macro and macro components and their impact
on Marketing decisions; Market segmentation and positioning; Buyer
behavior; Consumer various organizational buyers; Consumer decisionsmaking process.
Pricing- decision
Factor affecting price determination; Pricing Policies and Strategies;
Discounts and rebates.
Distribution channels and physical distribution decisions
Nature Functions, Types of distribution channel; distribution Channel
Intermediaries; channel Management decisions; Retailing and
wholesaling.
Promotion decisions
Communication Process; Promotion mix-advertising, personal selling,
sales-promotion, publicity and public relations; Determining advertising
budget; Copy designing and its testing; Media selection; Advertising
effectiveness; Sales promotion-tools and techniques.
Marketing research
Meaning and scope of marketing research; Marketing research process.
Marketing organisation and control
Marketing Organization and control-organizing and controlling operations
Issues and developments in marketing
Social, ethical and legal aspects of Marketing; Marketing of services;
International Marketing; Green marketing; Cyber Marketing; Relationship
Marketing and other developments in Marketing.
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
23
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MCBUM
Programme Name :
M.com Business Management
Course Code
MCBUM 201ES
Semester :
2
CONSUMER BEHAVIOUR AND SALES PROMOTION (PAPARr-3) (CSP)
Course type :
Elective Subject
Total Credit :
04
Teaching time
Examination Marking scheme
(hours)
Theory
Practical
(hrs)
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop basic understanding about consumer behaviour and develop sales promotion
strategy.
Topic
No.
1.1
Internal
(Marks)
30
Hrs. Marks Credit
W+
%
Consumer Behavior- Meaning, Characteristics, significance, 08
13
0.5
stages of consumer decision making process.
Purchase decision- problems of consumers, Routine problems, 07
12
0.5
new product adoption process, Types of consumer behavior.
Internal determinants of consumer behavior-personal 08
13
0.5
determinants- Age, Gender, Professions, Income, Lifestyle,
personality.
Psychological determinants- Motivation, perception, Learning,
Belief and attitudes.
External determinants of consumer behavior- Social determinants- 07
12
0.5
Family and household influences, Reference groups, social class,
social Roles & status.
Cultural determinants- Culture, sub-culture, social class.
Sales Promotion- Meaning, characteristics of sales promotion, 08
13
0.5
significance of sales promotions.
Promotion- Factors of promotions, promotion mix, promotion 07
12
0.5
strategy, factors affecting to promotion strategy.
Sales Promotion- objectives, functions of sales promotions, 08
13
0.5
advantages & disadvantages of sales promotion
Methods of Sales Promotion- Customers oriented methods, 07
12
0.5
Traders oriented methods, salesman’s oriented methods
Refrence Books
No
Book Name
1
Consumer Behaviour Schiffan, Leon G
2
Consumer Behaviour Laudon D.K
3
Consumer Behaviour B.A.Prajapati
4
sales promotion R.K.Pandey
Content
24
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
MCBUM
Programme Name :
M.com Management
MCBUM 202ES
Semester :
2
MARKETING CONCEPT AND STRATEGY (Paper-4) (MCS)
Elective Subject
Total Credit :
04
Practical
(hrs)
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To enable students to learn the process tools and techniques of marketing, to clear marketing
strategy concept.
Content
Marketing Concept, nature, scope, significance of marketing, various
marketing concepts and its evaluation.
Functions of Marketing, Marketing management process, marketing
planning, marketing & Economic development.
Marketing mix analysis- Products- product life cycle and its strategy,
new product development- meaning, process, problems related to new
product launching in market, new product acceptance, and causes of
product failure.
Price- Meaning, objectives, policies and strategies.
Marketing mix analysis- place- physical distribution channels, channels
objectives, constrain on the factors affecting to the choice of the
channels.
Promotion- various promotion tools, Advertising, publicity, sales
promotion, public relation.
Analyzing competitors- Meaning, identifying competitors, & their
strategy, assessing competitors strength & weakness,
Market segmentation and positioning- Meaning, significance, Basis of
segmentation, process of market positioning.
Strategic Marketing-Meaning, significance, process of strategic
marketing, evaluation of marketing opportunities, factors affecting to
marketing mix strategy.
Marketing efforts- meaning, Managing the marketing efforts, Types of
growth strategy, types of diversification growth
Refrence Books
No
Book Name
1
Principles of Marketing Philip kotler
2
Marketing Management Ramaswamy.V.S
Fuandamental of Marketing Stanton
3
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
25
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.Com Business Management
MCBUM 201SK
Semester :
2
COMPUTERIZED ACCOUNTING: TALLY(CAT)
Soft Skill Course Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
4 X 15 = 60
Objective
Unit
No.
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop conceptual understanding of the fundamentals of computerized accounting and to
provide the theoretical aspects of the subject with practical application to real-life accounting.
Topic
No.
1
01
2
02
3
03
4
04
Content
Hrs. Marks Credit
W+
%
15
25
01
Introduction to Tally : Features – General, Accounts, Inventory.
Basic Financial Accounts.
Basic accounting concepts, Company creation, Alteration & deletion,
Selection of company, chart of accounts, Groups and ledger creation,
alteration and deletion. Copying of masters from another company,
Voucher entry in normal and single mode.
Accounts display, printing of list of accounts, Cash, Bank, Journal Day
Books and account summaries. Columnar registers and Petty Cash
Book, Ledger, Trial Balance, Profit & Loss Account and Balance
Sheet. Data backup, restore and rewriting, moving to new year
accounts.
Traders Financial Accounts
15
Customer and Supplier Profile. Sales and Purchase voucher, Debit
and Credit Notes. Accounting Invoice. Sales and Purchase Bill
Register. Columnar voucher registers Configuration. Columnar Sales
and Purchase bill registers, Debit and Credit note registers.
Bill reference. Accounts Receivables & payables. Reminders, Age
Analysis, Interest computation, Sales and Purchase details and
summaries. Periodic Sales & Purchase Analysis & Averages.
Advanced Financial Accounts.
Advanced options and features of Account Groups, Ledgers creation,
voucher entry and report printing. Bank reconciliation.
Basic Inventory
15
Item Groups, Units of measures, Stock items, Inventory voucher.
Stock Journal Vouchers, invoice, chart of items.
Inventory vouchers Day books and lists. Sales Contribution statement.
Voucher registers, items monthly summary. Average, High and Low
Stock reports. Physical stock discrepancy & adjustments. Stock
reports and stock summaries.
Standard & Multi level Price List & Discount.
Data Maintenance
15
Security control, security levels, administrator, Users creation, user’s
25
01
25
01
25
01
26
access rights, passwords. Tally Audit Activation, Acceptance of ledger
& Voucher changes. Tally Audit Report, Tally Vault.
Tax Accounting
TDS deduction and deposit, TDS reports.
VAT invoicing, Input Tax Credit / Refunds / Adjustments.
Refrence Books
No Book Name
1
Implementing Tally 9 Nadhani A. K. and Nadhani K. K. BPB publication, New Delhi
27
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.Com Business Management
MCBUM202SK
Semester :
2
INDIAN BANKING CURRENCY SYSTEM(IBS)
Soft Skill Course
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To make the student familiar with the Indian Banking system and its role in development of India.
Topic
No.
1.1
1.2
2
Examination Marking scheme
2.1
2.2
Content
Indian banking system
Banking structure of India –its various parts,
types of Indian banking structure, role of
banking in economic development. Types of
commercial banks, Development of commercial
banks in India.
Nationalization of banking system
Steps for nationalization of banks, objectives for
nationalization
of
commercial
banks,
performance of nationalized banks, problems of
nationalized banks’ performance, suggestions
for improving performance of nationalized
banks, progress and challenges for nationalized
banks, reasons for failure of co-operative banks
and remedial measures for it, privatization of
banks in India.
Role of IDBI, IFC and UTI with reference to new
industrial policy of globalization.
Schemes of banking development
Merchant banking – Meaning, special services,
restrictions of SEBI and RBI on merchant
banking, Deposit insurance scheme –
Establishment of Deposit Insurance and Credit
guarantee Corporation, its capital and
management, insurance protection, authority to
demand information and investigation, its
performance, deposit insurance scheme and
co-operative banks. Mutual Funds – Meaning,
benefits, types, development, schemes of UTI,
review of performance of mutual fund in India,
modernization of banking industry. Non –
banking financial companies – Meaning,
characteristics and functions
State Bank of India, Export-Import bank and
Hrs.
Marks
W+%
Credit
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
28
3
3.1
3.2
4
4.1
4.2
Development banking
State Bank of India - Establishment, functions,
working.
Export – Import bank – Establishment,
objectives, functions and performance.
Development banking – Establishment,
functions, role of performance of National Bank
for Agriculture and Rural Development
(NABARD),brief concept of Rural Infrastructure
Development Fund and Kishan Credit Card.
Reserve Bank of India
Establishment,
constitution,
organization,
traditional and promotional functions, review of
working of RBI, role of RBI for development of
banking, role of RBI for financial sector reforms.
Monetary policy of Reserve Bank of India
Meaning and objectives of monetary policy,
problems of developing economy and monetary
policy, tools of monetary policy, its effect on
price stability and economic development,
evaluation of monetary policy of RBI, prerequisites for success of monetary policy in
India, limitations of monetary policy , credit
policy of RBI.
Indian money market
Meaning,
importance,
characteristics,
constituents, parts and shortcomings of India
money market, money market v/s capital
market, recommendations of Vaghul study
group, establishment and functions of Discount
and Finance House of India Limited.
Indian currency system
The present regulations of note issue, exchange
rate of RBI – its objectives, floating exchange
rate policy.
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
Refrence Books
No
Book Name
1
“Indian Banking and Currency System’ Rana T. J. Sudhir Prakashan, Ahmedabad (Gujarati)
29
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
Practical
(hrs)
MCBUM
Programme Name :
M.Com Business Management
MCBUM 203SK
Semester :
2
GROUTH AND STRUCTURE OF INDUSTRIES(GSI)
Soft Skill Course Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To be familiar with the development of modern industrial development in India in different sectors.
1
Topic
No.
01
2
02
3
03
Content
Introduction
15
Meaning of industry and industrialization,
significance of industrialization in India, factors
hampering industrialization in India, problems of
industrialization.
Classification of industries on the basis of
nature, size and ownership.
Location of industries: Meaning and importance
of location, Weber’s and Sargent Florance
theories of location and factors affecting
location, Agglomeration and deglomeration,
dynamics of industrial location.
Basis of Modern Industries
15
A.
Infrastructure
and
industrial
development, growth of infrastructure since
independent
A. Energy : Sources of energy, energy crisis
and measures to solve it.
B. Transport : Significant of transport, growth
of transport in post independence era, problems
of transport development in India.
C. Telecommunication : Significance of
telecom for industrial development, recent
trends in the telecom sector.
D. Science and Technology : Significance of S
& T in industry, Weakness of S& T
infrastructure in India.
B.
Industrial finance:
Importance of industrial finance for the modern
industry, sources of industrial finance – internal,
external and foreign capital, role of public sector
financial instructions.
Small scale and cottage industries
15
Hrs.
Marks
W+%
Credit
25
01
25
01
25
01
30
4
04
Meaning, characteristics and classification (
cottage, modern SSI and tiny units), importance
of SSI in Indian economy, problems faced by
SSI, problems faced by SSIs, promotional
measures for SSI (Government Assistance to
SSI, Industrial Estate, DICs, policy of
reservation for SSIs), the industrial policy 1991,
recent industrial policy and SSIs.
Government and Industries
15
 Economic roles of government,
Government as an entrepreneur Objectives of setting PSUs in India,
Development of PSUs and problems of
PSUs, provisions for PSUs in the new
industrial policy of 1991
 Industrial policy – A. An outline of the
industrial policies in the pre-reform
(1991) period. (No need to discuss
earlier policies in detail), Provisions for
the industrial policy 1991.
 Incentives for developing industries in
the economically backward areas,
concept
of backwards areas,
measures for the backward area
development.
Policies for industrial sicknessMeaning of industrial
sickness, causes of
industrial
sickness
in
India,
Government’s measures for sick
industrials units.
25
01
Refrence Books
No Book Name
1
Growth and Structure of Industries Trived H. K. and Narielwala P. M. Rana-Dalal SudhirPrakashan,Ahmedabad
31
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
MCBUM204SK
Semester :
FINANCIAL SERVICES(FSC)
Soft Skill Course Total Credit :
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
04
Examination Marking scheme
Practical
(hrs)
Objective
M.Com Business Management
2
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To know the importance and development of Financial Services.
Content
Investment Banking
Investment Banks: Functions and Types of Investment Banks;
Investment Banking Services; Merchant Banking Services. Housing
Finance: Role of Housing and Housing Finance in the Economy; Policy
initiatives and measures to develop housing finance in India; Housing
Finance Institutions in India; Types of Housing Loans;
Marketing Strategies of housing finance institutions; Role of National
Housing Bank; Residential Mortgage Backed Securitization; Reverse
Mortgage Loan.
Banking and Non-Banking Services
Importance and Functions of Banks; Development of Banking in India;
Scheduled Commercial Banks; Mobilization, Lending and Investment of
Funds by Banks; Reforms in the banking system; Payment and
Settlement System; Diversification in banking operations; Regional
Rural Banks, Cooperative Banking; Non-banking Finance Companies;
Development Banking; Micro Finance and Financial Inclusion.
Mutual Funds
Meaning, Concepts of Mutual Funds; Growth of mutual fund Industry in
India; Organization of a mutual fund; Types of mutual funds schemes;
Role of Intermediaries and marketing of mutual funds; Methods of
investing in a mutual fund scheme; Tax implications for mutual fund
investors; Mutual fund regulations.
Insurance
Origin and Development of Insurance; Opening up of the insurance
sector in India; Role of IRDA, in the insurance sector; Types of
Insurance: General, Health and Life; Reinsurance; Micro Insurance
Distribution Channels and marketing of insurance in India.
Refrence Books
No
Book Name
1
“Indian Financial System” Pathak Bharati V. 3rd Edition Pearson Education
2
Indian Financial System Khan M.Y., Indian Sixth Edition Mc Graw Hill
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
32
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
Topic
No.
1
01
2
02
3
03
4
4.1
4
4.2
Practical
(hrs)
MCBUM
Programme Name :
M.Com Business Management
MCBUM 301CC
Semester :
3
DIRECT AND INDIRECT TAXES(DIT)
Core Course
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To equip Student with application of principles and provisions of concern tax laws.
Content
INCOME TAX Act 1961
Basic concepts of Income Tax
1. Definitions : Income, Agricultural Income, Assessee, Previous
Year, Assessment Year, Total Income, Taxable Income,
Casual Income, Person
2. Tax Evasion, Tax avoidance and Tax Planning
3. Residential Status, Scope of Income,
4. Income Tax authorities,
5. Return of Income. Permanent Account Number, Tax
Deducted at Source, Advance Tax, Set off and carry forward
of Losses, Clubbing of Income
Computation of Income under the head
 Salaries
(The examiner has to clarify that the assessee is a
specified employee or not.)
 Income from House Properties
Computation of Income under the head
 Profit and Gains of Business of Profession
 Capital Gains and Income from Other Sources
1. Exempted Income
2. Deductions under section 80 (applicable to Individual
assessee only)
Gujarat Value Added Tax Act 2003 (Basic Concepts)
1. Introduction
2. Definitions : Business, Capital Goods, Dealer, Goods,
Manufacturer, Purchase Price, Raw Materials, Re-Sale, Sale,
Taxable Goods,
3. Incidence of Tax, Certain Sales and Purchases not Liable to
Tax, Tax Credit, Lump-sum Tax
4. Registration
Hrs.
Marks
W+%
Credit
15
25
01
15
25
01
15
25
01
08
13
0.5
07
12
0.5
33
Refrence Books
No Book Name
1
Taxation Rana T. J. and Shah R. K. B.S. Shah Prakashan, Ahmedabad
2
Systematic Approach to Income Tax Ahuja G.K. and Ravi Gupta Bharat Law House, New Delhi
3
Student Guide to Income Tax Singhania V. K Tax Mann’s Publication, New Delhi
4
Income tax & Accounts Mehrotra H. C Sahitya Bhavan, Agra
5
Income tax Law & Practice Dinkar Pagare S. Chand & Co.
34
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.Com M.Com Business Management
MCBUM302CC
Semester :
3
PROJECT PLANNING AND CONTROL(PPC)
Core Course
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
1.2
1.3
2.1
2.2
3
3.1
3.2
4
Internal
(Marks)
30
04
External
(Marks)
70 ( Paper of 3 hrs)
Content
Identification of Investment Opportunities
Project ideas, screening of ideas; Environment scanning and opportunity
analysis; government regulatory Framework.
Market And Demand Analysis
Information required for market and demand analysis; sources of information
– primary and secondary; demand forecasting.
Technical Analysis
Material and Inputs; Production technology; Product Mix; Plant Location and
Lay-Out; Selection of Plant and Equipment.
Cost Of Project And Means Of Financing
Major cost components; means of financing; Planning capital structure;
Various Financing schemes of Financial institutions.
Profitability, Financial Projections
Projected balance-sheet, Profit and Loss Account and Cash Flow Statement.
Appraisal Criteria And Appraisal Process
Investment appraisal in practice; process followed by financial institutions;
project appraisal techniques.
Social Cost Benefit Analysis
Rational for social cost benefit analysis; Methodology of SCBA; L&M
approach and UNIDO approach; Measurement of the impact on distribution;
SCBA in India.
Network Techniques For Project Implementation, Monitoring And Control,
PERT and CPM techniques; Critical Path; Event slacks and activity floats;
scheduling to match availabilities of manpower; Measures of variability and
Probability of Completion by a specified date; Project implementation
practices in India.
Refrence Books
No Book Name
1
Total
(Marks)
100
To enable students learn the process and issues relating to preparation, appraisal, review and
monitoring of projects.
Topic
No.
1.1
2
Examination Marking scheme
“Project Planning and Control” Patel D. G. Sudhir Prakashan, Ahmedabad (Gujarati)
Hrs.
Marks
W+%
Credit
06
10
0.4
06
10
0.3
06
10
0.4
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
12
20
0.8
35
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
Programme Name :
M.com Business Management
MCBUM301ES
Semester :
3
MARKETING RESEARCH(Paper-5) (MRE)
Elective Subect
Total Credit :
04
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.1
3
3.1
3.2
4
0.4
Examination Marking scheme
Practical
(hrs)
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To clear concept of Market & Marketing Research and helpful for further study of M. Phil. and
Ph.D. in Marketing subjects
Content
Market Research & Marketing Research- Meaning, Difference
between Market Research & Marketing Research, Role of Marketing
Research in Marketing Management, Nature & scope of Marketing
Research.
Marketing Information System- Meaning, significance, Marketing
Research process, advantages & disadvantages, Ethical issues in
Marketing Research.
Marketing Research Design-Problem identification, Stages of a
research proposal, Determining research types- exploratory, Descriptive
or conclusive.
Measurement of Marketing Research-Scale of Measurement of
Marketing Research, characteristics of ideal measurement, Errors arises
in measurement, Managerial consideration for management errors
avoidance, Types of basic rating scale.
Sampling & Data collection- meaning, needs of sampling, Types of
sampling plans, Distinctions between stratified sampling & Quota
sampling.
Data Resources- Secondary data sources and its usages, online data
sources, Primary data collection methods, questionnaire techniques,
online survey, observation method, method of questionnaire
preparation.
Data analysis- Univariate, bivariate and multivariate data analysis,
interpretation analysis of differences.
Refrence Books
No
Book Name
1
Marketing Research David Luck
2
Marketing Research G.C.Beri
3
Basic Marketing Research Churchill.G.A
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
06
13
0.5
36
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
Practical
(hrs)
MCBUM
Programme Name :
M.com Business Management
MCBUM302ES
Semester :
3
SERVICE MARKETING(Paper-6) (SME)
Elective Subject
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To know service sectors – management, marketing, its need.
Content
Service Marketing- meaning, concept, Typical characteristics of
service Marketing, , Types of Service Marketing,
Growth & development of service sector- Service as a process,
system and core concept, Distinctions between product and service
marketing,
Service demand & positioning- Demand for services, poisoning for
services, Steps in developing a positioning strategy, 4C model for
service marketing, Q.V.P. model of service marketing.
Service organizations- Marketing of services at the view point of
organization, various types of service organizations, profitable and non
profitable organizations, marketing functions of non profitable
organizations.
Marketing mix for service marketing- meaning, factors for effective
service marketing, various types of service marketing, marketing mix
strategy for service marketing.
Consumers for service marketing- general and institutional
consumers, consumer decision making process for services,
consumer behaviors in service marketing, strategic management for
consumer services.
Managing products support services- pre-sale & post sale service
strategy, managing service quality, portfolio management services and
Investment decisions services.
Service marketing in service sectors- study of Bank, Insurance,
Education and Health care sectors, significance of service marketing
in economic development of country, causes of increasing importance
of service marketing.
Refrence Books
No
Book Name
1
Service Marketing Latwi Dyse & Marry cooper
2
Service Mark Ramaswamy.
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
06
13
0.5
06
12
0.5
37
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
Practical
(hrs)
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
MCBUM
Programme Name :
M.Com Business Management
MCBUM301SK
Semester :
3
COMPANY LAW ADMINISTRATION(CLA)
Soft Skill Course Total Credit :
04
Examination Marking scheme
Internal
(Marks)
External
(Marks)
Total
(Marks)
30
70 ( Paper of 3 hrs)
100
To understand provisions of Company Act, 1956.
Content
Introduction to a company
Definition, features and types of a company.
Meaning and features of private company, restrictions on private
company, statutory provisions for conversion of private company into
public company and vice versa and private company v/s public
company.
Formation of a company and Memorandum of Association
Pre-formation stage, process for certificate of incorporation and
process for certificate to commence business
Memorandum of Association – Definition, clauses of Memorandum of
Association and
provisions for changes in various clauses of
Memorandum of Association.
Articles of Association and Prospectus
Articles of Association – Meaning, company law provisions and
particulars of Articles of Association, Doctrine of Indoor Management,
concept of Table – A and Memorandum of Association v/s Articles of
Association.
Prospectus – Meaning, provisions, contents, responsibility about
prospectus and statement in lieu of prospectus.
Share capital and issue, allotment, calls, forfeiture, surrender and lien
Share capital – types of share capital and concept of reserve capital
and capital reserve.
Issue of shares – brief concept of minimum subscription, underwriting
and share underwriting commission.
Process for allotment of share, brief concept of irregular allotment and
illegal allotment.
Calls on shares – Meaning, company law provisions, process, calls in
arrears and calls received in advance.
Forfeiture of shares – Meaning, Co. law provisions & process.
Surrender of shares – Meaning and reasons. Lien on shares –
Meaning and legal position.
Share Transfer and transmission of share
Meaning, nature and contents, company law provisions and process
for issue of share certificate, share warrant and share stock.
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
38
3.2
4
4.1
4.2
Transfer and transmission of shares: Meaning, effects, company law
provisions, process, brief concept of forged transfer and blank transfer
and transmission of shares – Meaning, legal restrictions and process.
Conduct and proceedings of company meetings and types of meetings 07
Meaning and company law provisions about notice of meeting, agenda
of meeting, quorum, proxy, minutes and voting. Company law
provisions about meetings of board of directors, statutory meeting,
annual general meeting and extra-ordinary meeting.
Administration of a company
08
Meaning of director and board of director, place of directors, number of
directors, methods for appointment of directors, company law
provisions about appointment of directors and remuneration of
directors, loan to director, end of director’s designation and authorities,
duties and responsibilities of directors.
Winding up of a company
07
Meaning of winding up of a company, only provisions for compulsory
winding up of a company, members’ voluntary winding up of a
company and creditors’ voluntary winding up of a company.
12
0.5
13
0.5
12
0.5
39
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
MCBUM
Programme Name :
M.Com Business Management
MCBUM302SK
Semester :
3
INDUSTRIAL RELATION AND LABOUR LEGISLATION(IRL)
Soft Skill Course Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To understand Industrial relations, Labour welfare and related legal provisions in India.
Content
Introduction to Industrial Relations:
* Concept of Industrial Relations
* Factors influencing Industrial Relations
* Role of the parties to Industrial Relations
* Meaning, functions of trade unions and History of Indian
Trade
Unions
* National trade unions
(a) Methods of settling industrial disputes:
*. Collective bargaining
*. Adjudication of machinery
* Strikes/ Lock out.
(b) Prevention of industrial disputes:
*. Works Education
*. Joint Consultation
* Grievance settlement
Social Security & Labour Welfare
*.Wage and Salary Administration *.Industrial Discipline
*.Industrial safety & Labour welfare *.Social Security
*.Labour conferences, tripartite bodies and ILO8
Legislation pertaining to Labour and Unions: Broad Guidelines
*.Factories Act
*. Industrial Disputes Act, 1947
*. Standing orders Act
*. Trade Union Act 1926
*.Workmen’s Compensation Act
*.Other important Act
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
Refrence Books
No Book Name
1
Dynamics of Industrial Relations : Dr. C.B. Mamoria, Dr. Satish Mamoria, Gankar Himalaya Publishing House
2
Labour Law I.A. Saiyad Himalaya Publishing House
40
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
MCBUM
Programme Name :
MCBUM303SK
Semester :
OPRATION RESEARCH(ORC)
Soft Skill Course Total Credit :
M.Com Business Management
3
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To introduce the important ideas in operation research which are both fundamental and long lasting.
To provide the theoretical aspects of the subject with practical application to real-life industrial,
business problems with some changes as per the requirements.
Content
Introduction to Operations Research
Definitions of O.R., Nature and Scope of O.R., Phases of O.R., Different
types of Models in O.R., Iconic or Physical models, Analogue or
Schematic models, Symbolic models, Deterministic models, Probabilistic
models, General models, Dynamic models, Heuristic models, Types of
Mathematical models, Advantages of Models, Decision theory, Decision
making under certainty, Risk and Uncertainty conditions- Introduction,
Applications of O.R. in the fields of Marketing, Finance, Planning,
Research Development Techniques, Limitations of O.R., O.R. in India.
Linear Programming
Definitions of Linear Programming, Linear Programming as an
Optimization Technique, Structure of an L.P. problem, Formulations of
L.P. problem, Graphical Method, Simplex method for Maximization
problem, Big-M method for Minimization case, Degeneracy, Unbounded,
Infeasible and Alternative Solution cases, Advantages and Limitations of
Linear Programming, Applications Of L.P.: Production planning problem,
Advertising Media Selection problem, Oil Refinery Blending problem,
Product Mix problem.
Transportation Problem and Assignment Problem
Transportation Model, Formulation of Transportation Problem as an L.P.
model, Vogel’s approximation Method, Modified Distribution Method,
Optimality Tests, Degeneracy in T.P., Unbalanced T.P., Assignment
Problem: Formulation, Hungarian Method, Constrained Assignment
Problem, Applications of Transportation and Assignment Problems,
Traveling Salesman Problem.
Theory of Games and Sequencing Problems
Study of Two Person Zero-sum Game Problems, Games with and
without Saddle point, Principles of Dominance, Graphical method,
Conversion of Game problem into an L.P. problem, Problem of
Sequencing: Sequencing of n jobs on two and three machines,
Applications of Game theory and Sequencing problems.
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
41
Refrence Books
No
Book Name
1
“Introduction to Operations Research” Sharma J.K Mc Milan
2
“Operations Research- An Introduction” Taha H. A Pearson Education
3
“Operations Research” Hiller and Lieberman Tata Mc. Graw Hill
4
‘Quantitative Techniques for Management’ Vohra N.D Tata Mc. Graw Hill
5
“Operations Research: Problems & Solutions” Sharma J. K. Mc Milan
6
“Problems and Solutions in Operations Research” Kapoor V.K.: S. Chand
42
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
MCBUM304SK
Programme Name :
Semester :
RISK MANAGEMENT(RMC)
Soft Skill Course Total Credit :
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
04
Examination Marking scheme
Practical
(hrs)
Objective
M.Com Business Management
3
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To understand the risk, its evaluation, human factor in risk control, economics of risk financing
and risk management in banks and financial markets.
Content
Introduction to Risk, Risk and Uncertainty, Classification of risks, Risk,
peril and hazard, Cost of Risk, Methods of Handling Risk. Risk
Management, Nature, Development, Scope, Definition, Objectives.
Personal v/s Corporate Risk Management, Corporate Risk Objectives,
Attitude and Philosophy. Risk Management Organization and Role of
Risk Manager. Risk Management Process.
Risk Identification, of Internal and External Risk Exposures and
Operative Causes.
Risk Evaluation. Statistical concepts involved. Probability Theory and
Probability distribution. Measures of Central tendency and dispersion.
Law of large Numbers, Statistical Inference. Graphical presentation of
Data. Risk Evaluation. Assessing probability and severity factors.
Application of statistical concepts. Probable Maximum Loss; VaR. Risk
Control. Loss Prevention, Loss Prevention, Loss Minimization,
Diversification, Optimal Loss control, Contingency Planning; Statutory
provisions on Risk control, Human factor in Risk Control, Training, Fire
Protection and Extinguishing systems, Surveyor’s role in loss
prevention, Mutual Aid Schemes.
Risk Financing. Economics of Risk Financing. Techniques, Financial
Position of the organization. External factors affecting Risk Financing.
Risk Transfer. Transfer of activity and transfer of Risk. Insurance as a
Risk Transfer tool. Benefits and limitations of insurance. Pooling
arrangements. Alternative Risk Transfer. Why ART? Characteristics of
ART techniques. ART Tools. Loss Sensitive Contracts, Captive
Insurers, Multi-line and Multi-trigger policies, Contingent financing
arrangements, Structured debt instruments, CAT Bonds, Weather
Derivatives and Venture capital arrangements.
Risk Retention. Benefits of Retention. Determinants of Retention Policy.
Guidelines for Optimal Retention. Aggregated or Disaggregated Risk
Management. Risk Management and shareholder value. Risk
Management in Banks and Financial Markets.
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
43
Refrence Books
No Book Name
1
“Risk Management and Insurance Williams, Arthur McGraw Hill.
2
“Fundamentals of Risk and Insurance Vaubhan J, Emmet Wiley Publications
3
“Risk Management and Insurance Harringtion McGraw Hill.
44
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Practical
(hrs)
Objective
Unit
No.
1
Topic
No.
01
2
02
3
03
4
04
MCBUM
MCBUM305SK
Programme Name :
Semester :
INDIRECT TAXES(ITC)
Soft Skill Course Total Credit :
M.Com Business Management
3
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To equip Student with application of principles and provisions of concern tax laws.
Content
Introduction to Indirect Taxes & Central Excise
A.
Indirect Taxes : Direct and Indirect Taxes Compared,
advantages and disadvantages of Indirect Taxes, Brief
introduction of several Indirect taxes.
B.
Central Excise : History, Excisable goods, Classification of
goods, Central Excise Tariff Act, Types of excises duty,
valuation, Valuation Rules levy and collection of duty,
Important provisions of Act.
C.
Central Excise Procedure : Registration, Invoice system,
Time and manner of payment and duty warehousing,
assessment, central excise rules.
Value added Tax and Service Tax.
A.
Value Added Tax : International experience, structure of
VAT – Types of VAT, Sales Tax and VAT Compared,
Advantage and disadvantages of VAT, Administration of
State VAT.
B.
Service Tax : Levy of service tax, service covered under
service tax, service tax rules, services tax credit rules,
Registration, valuation, payment of ST, Assessment.
Cenvat Credit
A.
Cenvat credit on inputs, Capital goods and services,
Availing and using cenvat credit, cenvat credit rules.
B.
Small scale Industries and cenvat.
C.
Export of Final goods.
Custom Duty
A.
Brief background of custom, Nature of custom duty, Types
of custom duties, Classification & Valuation of goods.
B.
Baggage, Concept and Types of Baggage, custom duty on
baggage, exemptions, Baggage rules.
Hrs.
15
Marks
W+%
25
Credit
01
15
25
01
15
25
01
15
25
01
45
Refrence Books
No Book Name
1
Indirect Taxes V. S. Date
2
Indirect Taxes Law and Practice Sanjiv Kumar
3
Excise Manual R. K. Jain
4
Service Tax Taxmann
46
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
Practical
(hrs)
MCBUM
Programme Name :
M.Com Business Management
MCBUM401CC
Semester :
4
STRATEGIC MANAGEMENT(SMC)
Core Courses
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
The Objective of this course is to enhance decision making ability of students in Situations of
uncertainty in a dynamic business environment.
Content
Concept of Strategy
Meaning and features of strategy and strategy management,
importance and risks of strategic management, strategic management
process model and levels of strategy.
Meaning of purpose, objective, mission, target and vision,
characteristics and importance of mission, factors for formation of
mission
Environmental Analysis, Internal Analysis And Diagnosis
Definition and features of business environment, brief concept of
external environmental factors, meaning and process of environmental
scanning and appraisal, brief concept of internal environmental factors.
Porter’s concept of industry analysis, concept of value chain analysis
and concept of SWOT analysis.
FORMULATION OF STRSTEGY
Brief concept of grand strategies, stability strategies, expansion
strategies, retrenchment strategies and combination strategies, various
alternative strategies – modernization strategies, diversification
strategies, integration strategies, merger strategies, take over
strategies, joint venture strategies, turn around strategies, divestment
strategies and liquidation strategies.
STRATEGIC CHOICE
Meaning and process of strategic choice, factors affecting strategic
choice, methods for evaluating alternative strategies – BCG Matrix,
G.E. nine call planning grid, SPACE, Hoffar product/market growth
matrix and bench marking.
FUNCTIONAL STRATEGIES
Marketing, production, research and development, personal and
financial policies and plans.
STRATEGY IMPLEMENTATION
Inter relationship between strategy formulation and strategy
implementation, brief concept of issues in strategy implementation and
resistance to effective implementation of strategy.
STRATEGY AND STRUCTURE
Hrs.
08
Marks
W+%
13
Credit
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
07
12
0.5
08
13
0.5
47
4.2
Various organization structures for strategy implementation – functional
structure, multi divisional structure, strategic business units structure,
matrix structure and network organization structure and role of CEO for
effective strategy formulation and implementation
STRATEGIC EVALUATION
07
Meaning of strategic evaluation and control, types of strategic control,
types of operational control and strategic control v/s operational control
12
0.5
Refrence Books
No
Book Name
1
Managing Business Enterprises: Strategies, Structure and Systems Bhattachary S. K. and Venkatramin Vikas
Publishing House, New Delhi
2
Strategic Management in Action Coulter Mary K Prentice Hall, New Delhi
3
Strategic Management D. R. Patel and B. A. Prajapati Atul Prakashan, Ahmedabad.
4
Business Policy and Strategic Management Glueck, Williams F. and Lawrence Tata McGraw Hill, New Delhi.
5
The Competitive Strategy Michal E. Porter Macmillan, New Delhi
48
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Topic
No.
1.1
1.2
2
2.1
2.2
3
Examination Marking scheme
Practical
(hrs)
Objective
Unit
No.
1
MCBUM
Programme Name :
M.Com Business Management
MCBUM402CC
Semester :
4
QUANTITATIVE TECHNIQUES AND RESEARCH METHODOLOGY(QTM)
Core Course
Total Credit :
04
3.1
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
This course helps students to make them familiar with art of using different research methods
and techniques . It also enables students, irrespective of their discipline, in developing the most
appropriate methodology for their research studies.
Content
Introduction to research methodology
Meaning, Objectives, motivation in research, types, approaches ,
importance, research methodology, scientific research , process, criteria
for good research, problems encountered, Defining research problem,
Developing research proposal, Research Design: meaning, need,
features, important concepts
Experimental designs
Basic principles - randomization, replication, local control; Informal
experimental design - before and after without control, after only with
control, before & after with control; Formal experimental designs completely randomized, randomized block, latin square ;
Sampling design: implications, steps criteria for sampling procedure,
characteristic of good sample design, different types of sample design (a) Probability sampling like simple random, systematic random,
stratified, cluster (b) Non probability sampling like quota, judgmental,
convenience
Data collection Techniques
Primary and Secondary data, direct and indirect investigation and
techniques, Data collection through Questionnaires : advantages and
disadvantages of mail, & personal questionnaire, essential of good
questionnaire, guidelines for constructing questionnaire, difference
between survey and experiment
Sampling fundamentals
Need, some definitions-population, sampling frame, sampling design,
statistics and parameter, sampling error, precision, confidence level and
significance level; sampling distribution, sampling theory, standard error,
estimation for population mean and proportion, Ethical issues in
research, Writing research report and presentation of research report,
Role of computer in research, general concept of computer and
computer technology, computer system, areas of computer applications
Testing Hypothesis - Large Sample Test
Definition of hypothesis, basic concepts - null hypothesis and alternative
hypothesis, the level of significance, type I & type II errors, two tailed and
Hrs.
06
Marks
W+%
10
Credit
0.4
09
15
0.6
08
13
0.5
07
12
0.5
08
13
0.5
49
3.2
4
4.1
4.2
one tailed test, power of test , testing of mean, testing of differences
between two means, testing of proportion of differences between two
proportion limitations of hypothesis testing
Testing Hypothesis - Small Sample Test
07
Idea of degree of freedom, test significance based upon t and F statistictesting of mean, testing of difference between two means, testing of
equality of variances.
Chi-square Test and analysis of variance
09
Definition of chi-square, limitations of chi-square test, chi-square test as
a test of goodness of fit and as a test of independence, Yate's correction
and its application, Analysis of Variance (ANOVA) : Concept, one way
ANOVA, ANOVA in test in latin square design
Non Parametric Test (Distribution Free Tests)
06
Idea of non Parametric tests, Sign test, McNemer change test, Wilcoxon
matched pair test, Man-Ehitney test, One Sample Run test.
12
0.5
15
0.6
10
0.4
Refrence Books
No Book Name
1
Research Methodology C.R.Kothari 2nd Edition 2004 New Age Internaational Publication, New Delhi
2
Research Methodology G. R. Basotia and K. K. Sharma 1st Edition 1999 Mangal Deep Publication, Jaipur.
New Delhi
3
Marketing Research concept and practices in India Dr. S.Shahjahan 1st Edition 2005 Mac Millan
IndiaPublication, New Delhi
4
Marketing Research Luck and Rubin 7th Edition Prrentice Hall of India Publication, New Delhi.
5
Research Methodology D. K. Bhattacharya 1st Edition, 2003 Excel Books Publication, New Delhi
6
Introduction to Mathematical Statistics S.P.Gupta S.Chand, New Delhi
50
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MCBUM
Programme Name :
M.com Business Management
Course Code
MCBUM 401ES
Semester :
4
FORERATION TRADE,POLICY,PROCEDURE AND DOCUMENTAION (PAPER-7) (FPP)
Course type :
Elective Sbject
Total Credit :
04
Teaching time
(hours)
Theory
Practical
(hrs)
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop understanding of foreign trade process, techniques, procedure and to prepare
required documents.
Content
Foreign Trade- Meaning, necessities, Importance Corporations involved in Foreign
Trade, Scope of Foreign Trade, State Trading Corporation (STC)- Introduction,
objectives.
Foreign Trade policy- India’s Foreign Trade policy 1991, Export- Import policy
2002-2010, Globalizations & its impact on Indian economy. Advantages and
disadvantages of Foreign Trade.
Pricing in Foreign Trade- Meaning, Steps for Export pricing, INCO TERMS,
Objectives and pricing policies, Methods of pricing, Factors affecting to pricing
decisions.
Brand- Meaning, International concept regarding Brand. Brand strategy,
advantages & disadvantages, Brand positioning,
Packing and Labeling- packing in foreign trade, Technical consideration for
packing, objectives of labeling, advantages & disadvantages.
Tariffs controls-Quotas, Anti dumping duties, countervailing duties, Exchange
controls and other non control Tariffs control
Import-Export Trade- process of Import and Export, Terms of payments, necessary
documents for Imports and Exports, Scope of Export Management, Bill of leading &
its functions.
Foreign Trade Decisions- Decisions of selecting foreign market, Foreign Marketing
decisions, Entry procedure in foreign market, Decision of marketing mix.
FEMA & Export- Procedure for Importing goods, Marketing assistance, Role of
State Trading Houses, SEZs and Multinational Corporations.
Refrence Books
No Book Name
1
International Marketing SAK ONK visit. John. J. Shah Prentice Hall of India P. Ltd.
2
International Markets Fayerweather John
Prentice Hall of India Ltd
3
International Marketing S.C.Jain CBS Publications, New Delhi
4
International Markets Charullium; Himalaya Publication
5
International Marketing Vasudev P.K Excell Books, New Delhi
6
The Essence of International Marketing Polluode, Stanley. J; Prentice Hall, New Delhi
Hrs.
8
Marks
W+%
13
7
12
8
13
7
12
8
13
7
12
8
13
7
12
51
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
1
Topic
No.
1.1
1.2
2
2.1
2.2
3
3.1
3.2
4
4.1
4.2
Practical
(hrs)
M.com Business
Management
MCBUM402ES
Semester :
4
INTERNATION MARKETING (PAPER-8) (IME)
Elective subject
Total Credit :
04
MCBUM
Programme Name :
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To develop understanding of International marketing, Pricing decision, international
advertising.
Content
International Marketing- Meaning, needs for International Marketing,
Effects of International M International Marketing decisions, Domestic
marketing vs. International Marketing.
International Marketing Environments- Organizational Environments,
Market Environments, Macro Environments, Extra Environments,
Implications for International marketing management.
International Cultural Environments- Meaning, components of culture,
cultural values and their relevance to consumer behaviour,
International cultural effects of consumer behaviour, Halls and Halls
approach regarding cultural analysis, social & cultural effects among
business marketing.
Product Decisions- product planning for global market, standadisation
Vs. product adaptation, new product development.
Pricing decisions- Meaning, cost concept, pricing objectives,
international pricing policies and strategy, factors affecting to pricing,
Information required for Export pricing, Steps for Export pricing, INCO
TERM.
International Marketing communication & promotion- Communication
for market promotion, stages for effective international marketing
communication, Problems in international marketing communication.
International promotion decisions- Meaning, significance, tools for
International market promotion.
Personal selling & Advertising in International Marketing- Meaning,
Methods, process, advantages and disadvantages, Sales force
management- functions, training, Remunerations, control on sales
force.
International Advertising-.Various aspects of international advertising,
International concept for advertising, Strategical problems of
international advertising , international trend for advertising, control and
regulation on international advertising.
Hrs.
8
Marks
W+%
13
Credit
0.5
7
12
0.5
8
13
0.5
7
12
0.5
8
13
0.5
7
12
0.5
8
13
0.5
7
12
0.5
52
Refrence Books
No Book Name
1
International Marketing SAK ONK visit. John. J. Shah Prentice Hall of India P. Ltd.
2
International Markets Fayerweather John Prentice Hall of India Ltd
3
International Marketing S.C.Jain CBS Publications, New Delhi
4
International Markets Charullium; Himalaya Publication
5
International Marketing Vasudev P.K Excell Books, New Delhi
6
The Essence of International Marketing Polluode, Stanley. J; Prentice Hall, New Delhi
53
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
Course Code
MCBUM
MCBUM403CC
Programme Name :
Semester :
M.Com Business Management
4
DISSERTATION / PROJECT REPORT(DPC)
Course type :
Teaching time
(hours)
Theory
(hrs)
4 X 15 = 60
Objective
Unit
No.
Topic
No.
Practical
(hrs)
Core Courses
Total Credit :
04
Examination Marking scheme
Internal
(Marks)
30
External
(Marks)
70 ( Paper of 3 hrs)
Total
(Marks)
100
To understand the basic concepts, methods and system of research and to develop the
understanding of importance of research in the development of our country in general and our life
in particular.
Content
DISSERTATION / PROJECT REPORT (Compulsory)
Refrence Books
No Book Name
1
Indirect Taxes V. S. Date
2
Indirect Taxes Law and Practice Sanjiv Kumar
3
Excise Manual R. K. Jain
4
Service Tax Taxmann
Hrs.
Marks
Credit
100
04