NEW ENTRY MARKET
Summary
Our client, an automotive supplier for plastic parts had develop a new
offering based on proprietary process technology and part design with
potential applications outside the automotive industry.
EuroPraxis was asked to assess the market potential and to develop and
adequate Go to market strategy in case of significant market potential.
Industries/Capabilities related to the case study
Automotive and Manufacturing / Strategy
Country/Office
Spain / Barcelona
Body
The team screened a significant number of non automotive application
markets. For each one, we assessed the potential market size and
identified the competitiveness of our client’s product vs. existing solutions
based on product features and price levels.
After a thorough priorization process, the team analyzed 2 sectors in detail,
using expert panels and extensive end-customer and trade interviews in
order to confirm the potential identified in the desk-top research. EuroPraxis
then developed a business plan for market entry.
Based on the insights of the market study, the client decided to enter one of
the two markets. EuroPraxis helped to define to adequate sales strategy,
from selecting the right channels to identifying the key accounts.
Results
• Increase of EBIT by +4,6%
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