Applying the social norms approach to reduce alcohol
consumption among adolescents in Denmark: The GOOD
life program
Associate Professor Christiane Stock
Abstract
Interventions using the social norms approach have shown
promising results in reducing substance use among students in
several other counties. Since larger scale controlled trials are
scarce in Denmark the project “The GOOD life” is using a cluster
randomised controlled design to test the effect of a social norms
based intervention to reduce alcohol consumption. However, in
order to be effective the social norms approach has to be adapted
to each school setting and optimally implemented.
This presentation will describe the development and implementation of a social norms
intervention for Danish pupils in 8th and 9th grade called “the GOOD life” (“Det GODE
liv” in Danish). During 8-10 weeks the pupils are exposed to normative feedback
messages through three components; 40 minutes feedback session, in which
misperceptions in the peer group were discussed using a Student Response System, 4-6
posters and a mobile quiz-app, both with school specific social norms messages.
The presentation will cover the findings from the baseline survey (adolescents drug use
behaviour and perceptions) and results from the process evaluation (pupils´ satisfaction
and engagement with the intervention) and preliminary findings on the intervention
effects based on the first year of data collection.
Speaker
Christiane is a senior researcher and experienced teacher in public health and health
promotion at the Unit for Health Promotion Research, University of Southern Denmark.
She is the president of the health promotion section of the European Public Health
Association and was one of the founding members of the German network of Health
Promoting Universities. Associate Professor Christiane Stock has extensively published
research on university students´ health in Europe as well as on health promotion with
focus on students´ health and well-being. She has experience of working in public health
and health promotion for over twenty years and previous posts included an assistant
professorship at the School of Public Health, University of Bielefeld in Germany. Her
public health work has focused on healthy settings and policies, drug use, physical
activity, mental and sexual health within the education setting. Christiane’s career
research funding includes EU funding as well as funding from Danish, German and
international funding bodies. She has published more than 70 refereed journal articles,
has co-edited three books, and published numerous book chapters.
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When: 1:00pm – 2:00pm, Friday 12 August, 2016
Where: Science 2 (N34), Room 0.04, Nathan campus
Light refreshments will be served—please RSVP by Wednesday 10 August to
Victoria Aldred at [email protected].
For questions/enquiries please contact Professor Sharyn Rundle-Thiele at [email protected]