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Book details
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Author :
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Pages : 260 pages
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Publisher : Auerbach Publications 2016-11-21
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Language : English
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ISBN-10 : 1498761267
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ISBN-13 : 9781498761260
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Book Synopsis
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business
industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added
information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate
optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such
leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport
business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result
in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big
data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management
Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative
ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques
to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport
organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on
teaching sport analytics further enhances its value to academics.