Effie Awards UK announces 2017 final round judges
Gender balance a significant theme of this year’s jury
London, 21st March 2017 – The Effie Awards UK, in partnership with the International Advertising
Association , award the most effective marketing efforts from each individual year.
This year Effie UK selected 26 finalists who all go forward to final round judging - the last step in a
rigourous two-part judging process, which commences on Wednesday 22nd March at LinkedIn’s London
offices. Approximately 80 senior executives across the industry form the 2017 Effie UK Final Round Jury.
They will review the 26 finalist cases in great detail and agree on the most effective cases from the
finalist pool. The winners will be announced at the Effie Awards UK Ceremony on 17th May 2017. This
year’s Effie Awards UK are supported by The Financial Times, Four Graphics, Kantar TNS, LinkedIn and
The Vision Network.
Nina Bibby, CMO of O2 (Telefonica UK) and this year’s Effie UK Jury Chair commented: ‘In a year where
diversity is one of the key themes for the industry, the 2017 Effie UK First and Final Round juries
comprise of an equal split of female and male executives. I am thrilled we’ve managed to achieve this. It
is a theme close to my heart and I am pleased we are making a contribution to this important issue in our
industry.’
Richard Robinson, Managing Partner of Oystercatchers and Women’s Business Council ‘Male Agent of
Change’, who will be joining this year’s final round jury adds: ‘The Effie Awards UK are setting the
benchmark for judging awards. Considering the Effies is only in its second year in the UK their ability to
quickly achieve gender parity is a testament to their commitment to ensuring the most effective work
will be decided by the most effective judging panel.’
Rachel Gott, from SheSays Who's Your Momma – an organisation running free mentorship to women in the
creative & marketing industry – was delighted with the news: ‘This is great news for the industry. It is
inspiring for the wider female audience to know that gender parity can exist and for them to see more
women as role models. It is a powerful message clearly taken seriously by the UK Effie Awards”.
Ali Hanan, of Creative Equals, commented ‘It is no secret adland is still struggling with the diversity
issue, but I am strongly encouraged by the number of experienced women who will be taking part in the
final round judging. This year just over 50% of the final round judges will be women, which goes to show
that gender balance can be achieved as long as there is a real drive behind this issue. I am told that
gender parity was also achieved for the first round jury of this year’s UK Effies, which is really a superb
effort.’
This year Effie UK are delighted to reveal the final round jury who will be responsible for deciding this
year’s winners. The final round judges bring a wealth of experience and expertise from brand, agency,
and media owner backgrounds.
~ List of final round jury members follows on page 2 ~
The 2017 final round judges, listed in alphabetical order by surname, are:
Louise Ainsworth –
Kantar Millward Brown
Rory Gallery McGarryBowen
Nicky Owen –
Credit Suisse
Alex Steer –
Maxus
Manaaz Akhtar –
Marketing Consultant
Chris Gallery –
Mother
Ed Palmer –
St Luke's
Rebecca Strong Mother
Jonathan Akwue DigitasLBi
Neil Godber –
J Walter Thompson
Sean Parkin –
FKC
Matt Tanter Grey London
Ash Bendelow –
Brave
Natalie Graeme –
Victoria Partridge American Express
Sara Tate Mother
Martin Beverley adam&eveDDB
Ali Hanan –
Creative Equals
Jamie Peate –
McCann
Cindy Tervoort Heineken
Fredrik Borestrom LinkedIn
James Hankins –
Manning Gottlieb OMD
John Pentin Smartology
Naomi Troni –
MullenLowe Group
Nicky Bullard –
MRM METEORITE
Sarah Hardy –
WPP
Nick Pugh –
Ebiquity
Clarissa Valiquette Pearson
Americo Campos Silva Shell
Steve Hastings –
Isobel
David Pugh-Jones - The
Smalls
Alex Van Gestel Verbalisation
Mythili Chandrasekar –
J Walter Thompson
Fleur Holcroft –
Mother
Arianne Riddell LinkedIn
Grainne Wafer Diageo
Harvey Cossell –
We Are Social
Vicki Holgate –
FCB Inferno
Richard Robinson Oystercatchers
Joanna Wallace Publicis
Peter Dann –
The Nursery
Laura Jordan Bambach –
Mr President
Vikki Ross –
Vikki Ross Writes Ltd
Rose Wangen-Jones –
J Walter Thompson
Carolan Davidge –
British Heart Foundation
Claire Kelly –
Spectrum Brands Ltd
Alice Schaffer –
J Walter Thompson
Anja Weise-O'Connor Inquisitive Minds Consulting
Ceren Doganay-Karaca Facebook
Vasileios Kourakis –
L'OREAL
Nicholas Shepherd Consultant
Steve Doyle –
InSkin Media
Gabriela Lungu –
Consultant
James Shoreland –
Blue 449
Katherine Wheeler –
J.P. Morgan Asset
Management
Simon Whitehead Teads
Michael Dwan –
Amazon Advertising
Aimee Luther –
BMB
Richard Shotton Manning Gottlieb OMD
Ben Wicks –
Mondelez International
Paul Dyson –
D2D Limited
Hannah Mirza –
Mediacom
Paul Sinclair –
MBNA
Pauline Wilson Virgin Holidays
Sarah Ellis –
Sainsbury's
Kate Moorcroft –
Kate Moorcroft Consultancy
Justin Skinner Cineworld Cinemas
Lisa Wood –
Atom Bank
Meg Farren KFC UK&I
Clare Moore –
Cancer Research UK
Martin Smith Geometry Global
Tim Wragg Kantar
Daniele Fiandaca Creative Social
Mobbie Nazir –
We Are Social
Jenny Southwell –
HSBC
Nadine Young Starcom
Eric Fulwiler VaynerMedia
Louise Nolder –
Secret Escapes
Adam Stagliano –
TBWA
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For more information about Effie UK, contact:
Michael Lee
Managing Director, IAA
[email protected]
Telephone: +1 646 722 2612
www.iaaglobal.org
Mateja Simic
Effie UK Programme Manager
[email protected]
Telephone: 07553 121 217
www.effieuk.org
Effie UK
Around the world, the Effie Awards are known by advertisers and agencies globally as the preeminent effectiveness award in the industry, and recognise any and all forms of marketing communication that
contribute to a brand's success. In the UK, the Effies were launched in 2015.
Effies are devoted to championing and improving the practice and practitioners of marketing effectiveness. We aim
to spotlight marketing ideas that work and encourage thoughtful dialogue around the drivers of
marketing effectiveness, while serving as an educational resource for the industry.
All Effie Awards UK finalists and winners will be included in the annual Effie Effectiveness Index rankings. The Effie
Index identifies and ranks the marketing communications industry’s most effective agencies, marketers, and brands
by analysing finalist and winner data from all Effie Awards competitions worldwide. For more details,
visit www.effieuk.org and follow the Effies on Twitter and Facebook.
International Advertising Association
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion
responsible marketing. The IAA, with members in over 40 countries, is a one-of-a-kind global partnership comprising
advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform
for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible
advertising, consumer choice, and the education of marketing professionals. For more information please visit
www.iaaglobal.org.
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