INCREASE SALES, INCREASE PROFITS AND
CREATE MORE OPPORTUNITIES WITH THE
RIGHT TYPE OF CLIENTS
DOES ANY OF THIS SOUND FAMILIAR?
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Would you like to increase the number of new clients to your laboratory?
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Would you like to have more quality clients giving you the work that you love
doing?
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Do you think your work is worth more than you are getting paid?
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Do you often find yourself justifying your fees?
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Have you ever been in the situation where you have reduced your fees without
even being asked to, just because you feel that the dentist will not pay what you
think you are worth?
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Do you find it challenging to make new appointments with the dentist?
If the answer is YES and you would like to improve your results in the above areas, then we have some very good news for you. Ashley Latter
will be delivering two of his two day ‘Ethical Sales & Communication Programmes’ specifically designed for Straumann customers in the autumn.
Ashley has now delivered his legendary two day ‘Ethical Sales & Communication Programme’ to over 5750 dentists over the last 18 years and
also to well over 125 technicians. The results that the technicians have reported have been nothing short of sensational.
SEE OVERLEAF FOR AIMS & OBJECTIVES AND MORE ABOUT ASHLEY!
We can honestly say that your input into our business has changed how we think and act on a day-to-day basis. The
business has come on leaps and bounds over the past year and there is still so much more to achieve. There are not
quite enough hours in the day or energy in the bodies to achieve everything that we would like, but hey, ‘Rome was not built in a
day’ and it’s looking good for the future.
DATES: 26 - 27.09.12 - London
19 - 20.11.12 - Manchester
SPEAKER: Ashley Latter
REGISTRATION: Complete the registration form below and return to:
SESSION FEE: £77 + VAT (RRP £995 + VAT)
CPD: 14 Hours
Education Dept, Straumann Ltd, 3 Pegasus Place, Gatwick Road,
Crawley, West Sussex, RH10 9AY
DELEGATES: 25 (places are limited to only 2 technicians per lab)
Alternatively call 01293 651270 or email [email protected]
THE ETHICAL SALES & COMMUNICATION PROGRAMME FOR TECHNICIANS
Name: .........................................................................
GDC No: ........... ..............
Email: ..........................................................................
Name: .........................................................................
GDC No: ........... ..............
Email: ..........................................................................
Lab Address: ......................................................................................................................................................................................................
Postcode: ............................................................................................
Telephone No: .....................................................................................
Please reserve me ............. place(s) on the ‘The Ethical Sales & Communication Programme for Technicians’ on:
26 - 27.09.12 - London
19 - 20.11.12 - Manchester
I enclose a cheque made payable to ‘Straumann Ltd’ for the amount of £.............................................
I agree to the terms and conditions of booking*. Signed ...................................................................................................................................................
*Please call Straumann on 01293 651230 for full terms and conditions.
Straumann Ltd • 3 Pegasus Place • Gatwick Road • Crawley • West Sussex • RH10 9AY
Telephone +44 (0)1293 651230 • Fax +44 (0)1293 651239 • www.straumann.co.uk
INCREASE SALES, INCREASE PROFITS AND CREATE MORE
OPPORTUNITIES WITH THE RIGHT TYPE OF CLIENTS
OUTCOME AND OBJECTIVES OF THE PROGRAMME FOR YOU AND YOUR STAFF
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Build stronger relationships with your clients. Put your clients at ease and get them to like you instantly
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Discover the single biggest mistake technicians make in sales, costing them literally thousands of pounds worth of lost opportunities
every year
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Understand the questioning process and create thousands of pounds worth of new opportunities in both existing and new accounts
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Learn the language to influence your client. Become a persuasive communicator, have more dentists say YES
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Understand the language that puts dentists off
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Overcome all your customers objections and create win:win situations
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Feel comfortable talking money and achieve the prices your services deserve - don’t reduce your prices in your head again
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Learn how to win new business at the prices your services deserve
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Learn how to close and gain commitment
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Generate more enthusiasm from your clients about the type of results you can achieve for them
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Understand a process where dentists buy from you, as opposed to being sold to
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Develop a more positive attitude and self-confidence. Feel at ease with people at all levels
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Build a pipeline of the right type of patients to your laboratory, who want to do business with you
Your excellent ethical sale and communication course has proved to be effective, I have no fear whatsoever about
approaching prospects and have gained in confidence... Just what the doctor ordered, thanks!
ABOUT YOUR SPEAKER - ASHLEY LATTER
Over the last 18 years, over 5750 delegates have now taken Ashley’s two day ‘Ethical Sales & Communication
Programme’. This programme is legendary in the UK dental world and is probably the most sought-after programme
in dentistry today. Ashley has also delivered his programme all over Europe and in Canada.
Apart from the ‘Ethical Sales & Communication Programme’, Ashley delivers other programmes including ‘Creating
a World Class Patient Journey’, ‘Creating a High Performance Team‘ and ‘Ringing the Changes - How to Turn
Telephone Enquiries into Appointments’.
Ashley also trains laboratory technicians on his ‘Ethical Sales & Communication Course’ and also on his year long ‘Serious Players Club’
which is an entrepreneur group who meet every three months to receive coaching in marketing and business skills.
During the last 5 years Ashley has spoken at most of the major conferences in the UK including, the BDA Conference in 2005, BACD in
2005 and 2011, WAAC in 2006, 2008 and 2010, Better Practice in 2007, British Orthodontic Conferences in 2006, 2007 and
2011 and the ADI Conference in 2007 and 2011. In 2009 Ashley delivered Talking Points to over 10,000 delegates in the UK.
We have just had our best year ever and turnover is up by 22%. I have never worked so hard in my life, but I am loving
it. The benefits we have gained include: Getting rid some of our D Customers, concentrating on developing stronger
relationships with our A/B Accounts, putting our prices up and getting off the bench and meeting clients. I cannot thank you
enough!
BOOK YOUR PLACE TODAY!
Complete the registration form overleaf or email [email protected]
Straumann Ltd • 3 Pegasus Place • Gatwick Road • Crawley • West Sussex • RH10 9AY
Telephone +44 (0)1293 651230 • Fax +44 (0)1293 651239 • www.straumann.co.uk