THE ULTIMATE APRIL FOOL’S DAY TAKEOVER
ARRIVES IN THEATERS, ON DVD + DIGITAL HD
APRIL 1, 2016
SANTA MONICA, CA and VANCOUVER, BC (February 16, 2016) – Lionsgate (NYSE:LGF), a
premier next generation global content leader, announced today they will release the film NATURAL
BORN PRANKSTERS across all platforms on April 1, 2016.
Featuring all-new, never-before-seen pranks and badass stunts, the film stars YouTube’s top pranksters
Roman Atwood, Dennis Roady, and Vitaly Zdorovetskiy (aka VitalyzdTV), who have collectively
amassed over 28 million subscribers and over three billion views.
Studio71, the multichannel network of the ProSiebenSat.1 Group, financed and produced the film, which
was directed by Atwood and Ben Pluimer and will be released day-and-date in theatres, on DVD and
Digital HD.
Pranks have generated over 13 billion views worldwide on the YouTube platform alone, with the Natural
Born Pranksters leading the charge. VitalyzdTV is currently the #1 YouTube prank channel with almost 9
million subscribers, and Roman Atwood Vlogs has over 100 million monthly views. Vitaly and Atwood
are behind some of the most viral pranks in history — Vitaly’s “Gold Digger” (45 million views), and
Atwood’s “Anniversary Prank Backfires” (75 million views) and “Plastic Ball Prank” (63 million views).
This film is jam-packed with cameos from some of YouTube’s biggest stars — including Jenna Marbles,
Furious Pete, Jukka Hilden, KC James, Kevin Brueck, Tom Mabe, and Peter Vass — with appearances
from Radio DJ Big Boy and Dave England as well! Watch as Atwood, Roady, and Vitaly take
fearlessness and unbelievable social experiments to the next level!
*** Trailer: https://youtu.be/kC_2-vntU3k ***
*** Artwork: www.lionsgatepublicity.com/home-entertainment/naturalbornpranksters/ ***
*** Website: http://naturalbornpranksters.com/ ***
The Natural Born Pranksters will also appear in a live screening tour to take place in select cities leading
up to the film’s release. More information can be found at www.naturalbornpranksters.com.
NATURAL BORN PRANKSTERS was produced by Studio71. Executive producers include Vitaly,
Atwood, and Roady. Studio71’s Gary Binkow and John Fitzpatrick are producers. VitalyzdTV, Roman
Atwood, and Dennis Roady are all part of the Studio71 multichannel network, which delivers over 3.5
billion views a month.
PRODUCT INFORMATION
Year of Production: 2016
Title Copyright: Natural Born Pranksters © 2015 Prank Films, LLC. All Rights Reserved. Artwork &
Supplementary Materials © 2016 Lions Gate Entertainment Inc. All Rights Reserved.
Run Time: Approx. 90 Minutes
Rating: R for crude and dangerous pranks, language throughout and sexual content.
ABOUT STUDIO71
Studio71 is the multichannel network of the ProSiebenSat.1 Group with 3.5 billion views a month. It is
headquartered in Berlin and Los Angeles, with offices in New York, Detroit, San Francisco, Toronto,
London, and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that
concentrates the broadcasting group’s range of Web-only content and its distribution through in-house
platforms like MyVideo, and through third-party platforms. In the U.S. Studio71 develops, produces, and
distributes original entertainment programming and manages one of the leading multichannel networks
with over 1,200 channels. Germany’s leading moving-image marketer is responsible for ad marketing
with SevenOne Media.
ABOUT LIONSGATE
Lionsgate is a premier, next-generation, global content leader with a strong and diversified presence in
motion picture production and distribution, television programming and syndication, home entertainment,
digital distribution, new channel platforms, video games, and international distribution and sales. The
Company has nearly 80 television shows on 40 different networks spanning its Primetime production,
distribution and syndication businesses. These include the critically-acclaimed hit series Orange Is the
New Black, the multiple Emmy® Award-winning drama Mad Men, the hit broadcast network series
Nashville, the syndication successes The Wendy Williams Show and Celebrity Name Game (with
FremantleMedia), the breakout series The Royals, and the Golden Globe®-nominated dramedy Casual.
Its feature film business has been fueled by such successes as the blockbuster Hunger Games franchise;
the first two installments of the Divergent franchise; Sicario; The Age of Adaline; CBS/Lionsgate’s The
DUFF, John Wick, Now You See Me; Roadside Attractions’ Love & Mercy and Mr. Holmes;
Lionsgate/Codeblack Films’ Addicted; and Pantelion Films’ Instructions Not Included, the highestgrossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-toVOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately
16,000 motion picture and television titles that is an important source of recurring revenue and serves as
the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands
remain synonymous with original, daring, quality entertainment in markets around the world.
www.lionsgate.com
MEDIA CONTACTS:
Liza Nedelman
MPRM for Lionsgate
[email protected]
Karlyn Nelson,
MPRM for Studio71
[email protected]