Workshop: How can small and medium-sized firms revise
their business models to sell advanced product-services
together with large companies?
When? 9th December
Where? D2214, 2nd floor of the building opposite Teknikens Hus, LTU
Who (should attend)? Small and medium-sized companies within manufacturing and process
industries interested in generating more revenues by providing advanced services together with large
companies and other actors in their ecosystem.
Manufacturing companies across various industries are increasingly moving toward offering more advanced
services. This requires they change their business models. This transition shifts their logic from being goodsdominant to being service-dominant and open up new opportunities for sales and revenues. Several needs,
including product differentiation, competitive advantage, new/recurring revenue stream, and profitability have
driven this significant transformational change. This change poses problems for SMEs, but also large opportunities,
for example as specialized niche suppliers to larger firms.
The purpose of the workshop is to promote discussion about how SMEs can develop and successfully change their
business model through selling advanced services. We put a particular focus on collaboration between SMEs and
large companies, and also on how companies can contribute to more sustainable production. We will discuss
current key challenges and how to address these. The intention with the workshop is to learn from both academia
and industry, and create an opportunity for an informal exchange of knowledge and 'networking'.
The workshop reports results from an on-going project funded by Vinnova, Formas and Teknikföretagen about
designing and implementing new service-based business models along with information from a recently started
Interreg Nord IVA project designed to support SMEs in business model development and internationalization.
Agenda:
• Drop in coffee & mingle
•
Introduction & welcome! Joakim Wincent (LTU)
•
From the research frontier: how can SMEs develop and successfully change their business model through selling
advanced services? Vinit Parida (LTU)
•
Interactive group discussions: What are the opportunities and challenges with selling advanced services for
your firms? What are the areas where you need support? Johan Frishammar and Joakim Wincent (LTU)
•
Concluding remarks and opportunities for future collaboration David Rönnberg Sjödin and Vinit Parida
(LTU)
Participation is free for invited guests. You can attend the workshop during two different
timeslots, i.e. Option 1: Workshop 08:00-11:00 or Option 2: Workshop 13:00-16:00.
You can register for the workshop by sending email to [email protected], but
no later than 2 December. Please state your name, company name and the time slot that
you prefer.
Warm welcome - we hope to have a fruitful day for learning and building new relationships!
Joakim Wincent (Professor), Johan Frishammar (Professor), and Vinit Parida (Professor), David Rönnberg Sjödin (Assistant
Professor) at Entrepreneurship and Innovation, LTU