District Growth Strategies
Governor’s Involvement in Growth
Governors Elect
Optimist International
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Levels of Growth Strategies
•Club Strategies
•District Strategies
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Club Strategies for Growth
Membership
Manual
 Participation
 Recruitment
 Involvement &
Indoctrination
 Maintenance
 Attendance
 Sponsor Pins
 PGI
 N.O.W.
 Induction
 Games
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District Growth Strategies
 New Club Building
 Greatest Impact
 + or – 10%
 Membership (recruitment)
 Computer strategies
 + or – 5%
 Membership (retention)
 Tedious
 + or – 2%
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New Club Building
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Lead by Example
Get Them Excited
Find Prospective Builders
Get Builders Started
Get Builders Unstuck
Get Clubs Organized
Recognize New & Sponsor Clubs
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Membership (recruitment)
Show Them Why Growth is Important
Get Them Excited about Growth
Teach Club Strategies
Track Progress (Ask & Recognize)
• Market levels & types of growth
• Honor, Distinguished, Awards
 Award Achievement (Sponsors & New
Members)
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Show Why Growth is Important
 District Skit with a Message
 Include in your “Vision”
 Connect with Kids
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Get Them Excited about Growth
 Personally get
excited when you
see a Sponsor Lapel
Pin!
 Thank-you Notes
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Track Progress
 Ask & Recognize
 Small request = Small recognition
 Large request = Large recognition
 Repeating move from small to large
 Track who, what & when task completed
 Lieutenant Governors & Club Presidents
 Growth, Dues & Administration
 Throughout the year
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Award Effort & Achievement
 Small Award for
Effort
 Large Award for
Achievement
 Maximize visibility,
pride & enthusiasm
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Membership (retention)
 Teach Maintenance & Retention
 Supply Resource Tools to Clubs
 Track and Identify Clubs-at-Risk
 Swat Team for Clubs-at-Risk
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Roles in Growth
 Governor
 Lieutenant Governor
 Lead by Example
 Build Trust & Caring
 Encourage &
 Support Clubs
Cheer
 Personally involved in
 Educate
NCB
 Track
Achievement
 Communicate
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Growth
 A Measure of Your
Success
 More Service,
Visibility and
Optimism
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District Growth Strategies
Governor’s Involvement in Growth
Governors Elect
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