PRESS RELEASE
September 2015
10 years of VIVANESS – 10 years of growth in natural
cosmetics
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Germany: pioneer in natural cosmetics
Worldwide: continuing high demand
Happy Birthday, VIVANESS! The International Trade Fair for Natural
Personal Care is celebrating its 10th anniversary. Over the past decade
the international natural cosmetics market has developed
magnificently. With continual growth of 5 to over 10 % per year, the
care products sales figures excluding petro-chemicals and
problematical preservatives have left the conventional cosmetics
market behind. In Germany over the past decade the market volume
for certified cosmetics has even doubled. Not only revelations on
critical ingredients in conventional cosmetics have led to increased
demand. According to the experts, the main reasons for the natural
cosmetics boom lie particularly in their availability today in all retail
channels along with increased product diversity coupled with
professional performance. The international beauty sector can see
this for itself from 10 to 13 February 2016 at the exhibition centre
Nuremberg. At the anniversary edition of VIVANESS, 200 exhibitors
from around 30 countries are expected.
Germany is the European champion in terms of natural cosmetics. In 2014,
with a value of 1.009 billion Euro*, sales exceeded the magic one-billion
mark for the first time. This conclusion was reached by a joint market
survey conducted by the Gesellschaft für Konsumforschung (GfK, Society
for Consumer Research, Nuremberg, D), Information Resources Germany
IRI (Düsseldorf, D), IMS health (Frankfurt, D) and Biovista –
Marktforschung für den Bio- und Reformhandel (Market Research for the
Organic and Health Food Retail Trade, Ettlingen, D). The retail sales for
2014 were evaluated with all retail channels taken into account.
* Source: Natural Cosmetics 2014 Annual Report, Naturkosmetik Verlag
But there are also indications of clear growth of around 8 % for the first half
of 2015. In contrast, the conventional cosmetics market is stagnating and
continuing to lose customers to natural cosmetics. Elfriede Dambacher,
owner of the Naturkosmetik Verlag and editor of numerous special
publications on the natural cosmetics market, said commenting on the
reasons: “Today, consumers decide in a much more (self)-assured way
which materials and ingredients they allow to come into contact with their
skin, and they are also well informed. Critical reports on potentially healthhazardous materials (e.g. hydrocarbons) in conventional cosmetic
products, a broad range of natural cosmetics along with the increasing
significance of value-oriented consumption are contributing to this positive
trend.”
Europe: four nations top the cosmetics turnover rankings
In Europe, according to statistics from the European Cosmetics Association
(Brussels, B), over 72 billion Euro is spent on cosmetics, in the EU member
countries around 69 billion Euro. Germany, France, Great Britain and Italy
are among the top consumers: in 2013, at 42.8 billion Euro, these countries
already generated over 60 % of cosmetic sales in the EU.
The situation on the natural cosmetics market is similar: Germany has been
the leader for years. Here, natural cosmetics has a market share of almost
8 %. Second place is taken by France, where according to Cosmetics
Europe, turnover generated in 2013 was around 410 million Euro. That
corresponds to a market share of approx. 5 %. Great Britain occupies third
place with an estimated 313 million in sales, followed by Italy with 306
million. Euro. As a result, these countries account for the lion’s share of
natural cosmetics turnover in Europe. But in Austria and Switzerland too,
natural cosmetics is booming: in each of these countries 80 million Euro is
spent on natural personal care.
Worldwide: green growth registered
According to Amarjit Sahota from English market researchers
Organic Monitor (London, GB), the global cosmetics market is also being
increasingly driven by the demand for green, natural-state and sustainable
care products. The producers of conventional cosmetics are already
responding to these developments and are increasingly banking on natural
ingredients. Sahota speaks of a positive trend in the global natural
VIVANESS 2016: 10 years of VIVANESS –
10 years of growth in natural cosmetics
Press release – September 2015
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cosmetics market. In recent years, global sales of natural cosmetics have
risen from 6.5 to over 10 billion US Dollars. Market research company Kline
International (New York, USA) is predicting an annual growth rate for the
sector of 10 % – including natural-based cosmetics. For Sahota, the other
challenges facing the sector include the competition with natural-based
cosmetic brands, which conduct greenwashing, raw materials procurement
as well as environmentally-compatible product packaging.
VIVANESS: the international meeting place for the sector
The market remains in flux and is faced with major challenges, the experts
are agreed on this. Well-founded specialist presentations on current
international developments along the entire value-added chain are being
offered by the VIVANESS Congress, which in 2016 will be held for the first
time directly in Hall 7A and thus at the heart of the action at VIVANESS,
International Trade Fair for Natural Personal Care. At this event, natural
cosmetics manufacturers and producers will be showing tried-and-tested
new products as well as innovative raw materials. In 2016, trade visitors will
be able to experience young, innovative companies presenting natural
cosmetics “made in Germany” in a pavilion at VIVANESS sponsored by the
Bundesministerium für Wirtschaft und Energie (BMWI, Federal Ministry for
Economic Affairs and Energy). The Novelty Stand at VIVANESS and the
“Novelties” special show enable a compact overview of the natural
cosmetics sector. In addition, Breeze will continue to deliver an inspirational
special show for international newcomers and niche brands.
Contact for press and media
Barbara Böck, Helen Kreisel-Gebhard, Marie-Claire Ritzer
Tel.: +49 (0) 9 11. 86 06-86 46
Fax: +49 (0) 9 11. 86 06-12 86 46
[email protected]
All press articles along with additional information and photos are available
at: www.vivaness.de/press and www.biofach.de/press
VIVANESS 2016: 10 years of VIVANESS –
10 years of growth in natural cosmetics
Press release – September 2015
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