1.02 Discuss the impact
of sports and
entertainment
marketing on the
economy.
Marketing
 The
process of developing,
promoting, pricing, and
distributing products in
order to satisfy customers’
needs and wants.
Products
 Include
both goods
and services
Goods

Goods are
tangible objects
that are useful
to consumers.

Examples:
tennis rackets,
soccer balls,
uniforms.
Services
 Services
are intangible
and include tasks or acts
performed for a customer
for a price or fee.
 Examples: Going to a
Broadway play or to a
NASCAR race.
Sports Marketing
The involvement of sports to
develop, promote and distribute
goods and/or services to satisfy
the wants and needs of
consumers.
 Includes sponsorship,
endorsements, promotion, and
fan clubs.

Professional Teams
Basketball: L.A. Lakers
 Football: Carolina Panthers
 Hockey: Carolina Hurricanes

Collegiate and
Scholastic Teams
UGA-University of Georgia
 FSU-Florida State University
 University of Miami

Venues: Arenas,
Stadiums, Coliseums,
Speedways
Verizon Amphitheater
 Lowe’s Motor Speedway
 Cricket Arena

Commercial Facilities
 Marina
Boat Land
Health Clubs
Gold’s Gym
 YMCA
 Triangle SportsPlex
 Ladies Fitness and Wellness
 Quincy Roberts’ Elite Fitness
Center

Recreation
Aerobics
 Soccer
 Basketball
 Swimming
 Area parks

Camps
Tennis Camp
 Basketball Camp
 Soccer Camp
 Camp Thunderbird

Professional Individual
Sports
PGA
 World Tennis Association
 PBA

Professional Individual
Sports
Running
 Swimming
 Golf
 Bowling

Amateur Sports
AAU-Amateur Athletic Union
Agencies
MLB-Major League Baseball
 NBA-National Basketball
Association
 NFL-National Football League
 NCAA-National College Athletic
Association
 SEC
 ACC

Sport Support Services

NASCAR Winston Cup Racing
Wives Auxiliary
Sporting Goods Industry
Sports Town
 Asics
 Nike
 Adidas
 Diadora

Sport Sponsors
Coca-Cola 600
 Cadillac sponsoring the
PGA Tour
 Wachovia Cup
Tournament at Quail
Hollow Country Club

Sports Media
Sports Network
 Fox Sports Net
 ESPN Radio

Entertainment Marketing

Involves the use of
entertainment to develop,
promote and distribute goods
and/or services to satisfy the
wants and needs of customers.
Music Industry
 Maverick
Records
 PSE Records
 JMG Records
 Quincy Jones
Movie Industry
Warner Brothers
 Disney
 Actors

Theme Parks
Six Flags
 Family Fun Center
 Carowinds Theme Park

Radio Industry
FM
 AM
 Country
 Rap
 Hip-hop
 Jazz
 Sirius satellite radio

Film Industry

Sundance Film Festival
Television Industry

Dawson’s Creek is filmed in the
Wilmington area
Dramatic Arts Industry
Children’s Theatre
 Adult’s Theatre
 Belk Theatre

Video Game Industry
X-Box
 Nintendo
 Sony
 Sega

Fine Arts and Science
Industry

Smithsonian
Museum

Mint Museum
Night Club Industry
Literacy Industry
Library
 Internet
 Books

Casinos Industry
Las Vegas
 Reno
 Harrah’s

Hobbies/Craft Industry
Southern Christmas Show
Holly Day Fair
Trends in Sports &
Entertainment

Sports:
–
–
–
Naming Rights
X-Games
Sport Specific
Channels

Entertainment
– Internet Web
Casts
– MP3’s
– DVD’s
Importance of Sports
and Entertainment
Generates about $213 to $350 Billion
in revenue.
 Approximately 800 million people
viewed the 2002 Super Bowl.
 The average attendance per NFL
game is 66,000.

Importance of Sports
and Entertainment
In 2000, approximately 16,346,710
people watched a NFL game.
 The NFL has $17.6 billion in
television deals with CBS, FOX, ABC,
and ESPN.
 The NBA average is about 16,804
attendants.
 The average MLB attendance is
20,000,000 per year.

Importance of Sports and
Entertainment
Over 35 million
people visit Walt
Disney World each
year.
 The Titanic, the
movie, grossed
almost $1 billion in
global ticket sales.

Importance of Sports and
Entertainment
Over 95 million American
households own a VCR.
 Over 30 million American
households own a DVD player.
 68% of Americans subscribe to
cable TV.
