POSITIVE TRACKS PARTICIPANT TOOLKIT INDEX
KEY INGREDIENTS
1.
Find A Starting Line
PAGE 2
2.
Event Registration and Social Media Action Steps
PAGE 3
3.
Beyond The Bakesale Fundraising Ideas
PAGE 5
4.
Planning Grid
PAGE 6
5.
Pitch Builder
PAGE 7
6.
Promoting Your Effort
PAGE 8
7.
Logo Usage Messaging Guidelines
PAGE 9
8.
Media Kit
PAGE 10
9.
Stewardship Guidelines Guide
10.
PosTracks Boilerplate Language
PAGE 13
11.
Tool Positive Tracks Key Links, Hashtags & Handles
PAGE 14
12.
Easy Talking Points
PAGE 15
13.
Down N Dirty Talking Points
PAGE 16
14.
Language Templates CHaD For Postcard, Web, FB & Twitter
PAGE 17-19
15.
GRS Facebook Creating & Managing FB Events
16.
GRS Broadcast Email Template
PAGE 22
17.
GRS Double Dollar Deal Contract
PAGE 23
18.
GRS Flyer Template GRS
PAGE 24
19.
GRS Fundraising Letter Template GRS
20.
Sample PosTracks Fundraising Letter
PAGE 26
21.
GRS Public Service Announcement
PAGE 27
22.
Success Story Recap
PAGE 28
23.
GRS Donor & Sponsor Thank You Letter Template
PAGE 29
24.
GRS Press Release Template
PAGE 30
25.
Top 10 Fundraising Tips
PAGE 31
26.
How To Raise $500 In One Week
PAGE 32-33
27.
Executive Director & Positive Tracks Contact List
PAGE 34-35
28.
Resources Library
PAGE 36
PAGE 11-12
PAGE 20-21
PAGE 25
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FIND A STARTING LINE
Got Glow? Not just any glow, but philanthletic glow?
Philan. . .what?
Philanthletic! Philanthropy + Athletics = Philanthletics. Where giving back meets going
the extra mile. If you’ve used athletics to support a Positive Tracks Charity, you’re not
just awesome – you’re philanthletic. And if you look in the mirror, you can see
the glow written all over your face: you’ve become a human express train of dogooderness fueled by sweat, creativity, passion and fun!
Philanthletic glow is that sweaty, soul-satisfying feeling you get from charging off the
couch into the great outdoors and boldly pursuing creative ways to give back to
something or someone you care about. Positive Tracks’ ultimate goal is to help you
find and share your philanthletic glow.o
FIRST STEP: Connect With A Positive Tracks Charity
In order for Positive Tracks to match your fundraising dollars, you must be fundraising
for a Positive Tracks Charity Partner, so find one that turns your crank, and give them a
click.
SECOND STEP: Decide How You’d Like To Participate.
Many Positive Tracks Athletic Events are open to anyone, though a few involve specific
teams and aren’t open to public participation. The good news is that anyone can
support a Positive Tracks Charity through an independent fundraising effort or virtual
participation. See Positive Tracks Athletic Events for a description of Positive Tracks
athletic efforts, and contact the Positive Tracks Coordinator connected to each event to
find out what will make the most sense – and be the most fun – for you to connect with.
THIRD STEP: Find Your “It” And Make “It” Happen!
To find out if your idea has legs or whatever else it takes to make it happen, run it
through the Positive Tracks idea-o-lator…
1. Does it make your heart pound – both literally and figuratively? Is this something
you like, care about, want to learn about, never tire of talking about? Do you find
yourself talking about your project/idea all the time? If you need a kick-start, check out
our list ideas.
2. Can you share the glow? Can you communicate your idea and its benefits to
partners, sponsors and team members? If not, don’t sweat it—simplify it. Ask for
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input. Turn that idea every direction, pull it apart and reveal it until its brilliance shines
clearly.
3. Do you have the glow dough? Do you have the resources to pursue your project? If
not, do you have a plan for how to find them? By evaluating exactly what your project
requires in terms of effort, time, space, and money, you will be prepared to soar
through each stage. Here are Positive Tracks Glow-Kit Tools including a sample “Grow
The Glow” fundraising letter, a “Glow-Maker” craft-your-pitch guide, and “Traction Plan”
tracking grid to help with take-off.
4. Does this register high on the glow-ometer? Can you measure the success of your
project by dollars, awareness or any other positive change? Whether you are selling
something, helping someone, or making the world a little more awesome by designing
a new pair of blister-free socks, you and your team need to identify a means of
measuring success.
FINAL STEP: Sign up, buttercup!
Go to your charity’s website to find and register for your athletic effort, or contact
the Positive Tracks Coordinator connected with your charity to launch an independent
effort.
CONFUSED? We’ve got answers! Need help getting started? Contact Positive Tracks
Central. Ready to glow for it? Check out the Positive Tracks Tool-Kit for serious glowhow.
NEED AN EXTRA NUDGE OUT THE DOOR? Watch this: http://bit.ly/JEHd9F!
EVENT REGISTRATION AND SOCIAL MEDIA ACTION STEPS
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HOW TO CREATE A TEAM & REGISTER
 Go to: charity (customize instructions below).
 Click on: Choose ‘Start a Team’ or ‘Join a Team’
 If you are a captain, and you set up a team, then you will be able to send a
link for others to join.
 Follow directions to create a new user name (new participant) or log in
(past participant).
 Click continue.
 Complete online registration form (credit card required).
 Questions about registration or customizing your team’s webpage? Ask
your coordinator for help, and contact the athletic event staff!
SOCIAL MEDIA ACTION STEPS POST REGISTRATION
 Positive Tracks and your charity both love to brag about you and inspire
others with your stories. Please send us pics and tell us about your efforts.
 Have your membership follow us on Twitter (@postracks) Instagram
(#postracks), Pinterest, and Vine accounts as well.
 Have your membership ‘like’ our Facebook pages: @charity page and the
@PositiveTracks page. We put information, fundraising tips, and news on
both of these sites.
 Post fundraising events and stories on your event Facebook page so that
we can ‘share’ and ‘like’ on our charity and Positive Tracks pages.
 Please use #charity and #postracks when you are posting anything about
the event.
BEYOND THE BAKE SALE FUNDRAISING IDEAS
4
POSITIVE TRACKS PLANNING GRID
What Needs To Be Done?
By When?
By Whom?
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6
PITCH BUILDER
HOW TO TALK ABOUT WHAT YOU’RE DOING
1. Your Pitch Should be Two Sentences or Less and Contain.
 Who
 What
 When
 Where
 How
 Why
Your pitch should ultimately answer the potential donor’s question, “Why Should I Give?”
2. Practice Telling Others About:
 Your Efforts (Who, Where, When)
 Benefiting Org – Your Charity (Why)
 Fundraising Strategy (How)
 Thank You to Supporters/Parents/Sponsors/Positive Tracks
3. Know Your Charity Details:
 My charity is a non-profit organization that supports (details here), by doing (details here)
 More intel on my charity can be found here: charity website
4. Know Positive Tracks Details:
 Positive Tracks is a national, youth-centric nonprofit that helps young people get active and
give back using the power of sport
 Positive Tracks matches youth dollars raised through charitable athletic efforts, so young
people can make the world awesome: starting with themselves, starting in their own
backyards.
 More intel on Positive Tracks found here: www.positivetracks.org
5. Know Your Audience:


Know who you will be speaking to and tailor your message to fit
Message length should vary from 140 characters on Twitter to a speech for a class. Make
sure you are prepared and ask your Positive Tracks Coordinator for help.
6. For Pitch Delivery:









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
BE YOU, BE HUMAN, BE REAL
Show your passion
Smile
Breath
Make eye contact
Remember that you rock!!!
Use humor whenever possible
Tell stories whenever possible
Use visuals whenever possible
If you’re unsure about answers to questions that come up, no worries. Direct media
to another source who could be helpful or tell your source you’ll be back soon with
correct information
Conclude with a Call To Action
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PROMOTING YOUR EFFORT
A great idea or effort deserves to reach a wide audience. Practical tips to boost
outreach:
•
Craft your pitch and specific talking points including who, what, when, why
of your project or team; the name of the benefiting organization; and allimportant contact info. Include visuals; use your own words, style and
edge; practice your pitch until it is simple, clear and energized.
•
Register your Positive Tracks Effort through your athletic event website as
soon as possible to take advantage of cross-promotional opportunities like
event messaging and website visibility.
•
Work closely with Positive Tracks Coordinators to determine other potential
promotional and sponsorship opportunities. They are there to help you!
•
Follow style guides and use logos of involved partnering organizations including
Positive Tracks. It’s crucial to submit independent marketing materials for
approval before use.
•
Use social media channels like Twitter, Instagram, Facebook and
Pinterest and Vine. (@postracks, #postracks, @positivetracks for FB)
•
Direct communication through email, electronic newsletters, school/church
messaging boards, and community media channels are other great ways
to promote your efforts to friends, family, and your community. Encourage
others to share information and connection. Show enthusiasm and tell
your story whenever possible. Word of mouth is a powerful building tool
too!
•
Hang posters in local recreational facilities and other high-traffic locations
– community centers, coffee shops, grocery store bulletin boards, school
bulletin boards, etc.
•
Let Positive Tracks know what you’re doing so we can provide you with materials
and support, plus spotlight you through Positive Tracks social media channels
and website.
LOGO USE & MESSAGING GUIDELINES
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There are a few things that go along with the Positive Tracks “double
dollar deal”! You must:

Agree to have the Positive Tracks logo and messaging on your promotional efforts,
fundraising missives and registration page! Use Positive Tracks Boilerplate to explain
Positive Tracks and what it does for you and the Charity Partner you’re supporting. Use
your charity’s boilerplate language as well. Your coordinator can access your charity’s
boilerplate language and logo/brand usage guidelines.

If you are creating flyers or posters with a Charity Partner’s Logo, please include a
Positive Tracks Logo, too. (Logos can be found here.) Make sure logos are of equal size
and have roughly similar exposure or placement on any promotional materials. We are
happy to help you adjust any flyers or posters you make to incorporate this logo. Just let
us know!

Protect the integrity of Positive Tracks and its partners by checking in with Positive
Tracks Coordinators and abiding by each organization’s policies and protocol for
independent fundraising efforts, logo usage, and style guide. Independent Fundraisers
should use a second line identifying the relationship with the event/organization. Here’s
an example: Use “Bake Sale benefiting The Dempsey Challenge: Proceeds doubled by
Positive Tracks” instead of “Dempsey Challenge School Bake Sale.” This makes it clear
that your bake sale isn’t The Dempsey Challenge – your bake sale benefits The
Dempsey Challenge. Adding Positive Tracks to your title recognizes Positive Tracks as a
sponsoring partner, plus lets donors know that their dollars will be doubled when they
support your effort.

Hand out and display Positive Tracks promotional materials you receive.

Comply with social media messaging that Positive Tracks and your Charity Partner
recommends. Please add Positive Tracks and logo to your Facebook event page. If you
tweet about Positive Tracks use @PosTracks in your tweets and #postracks on
Instagram.

Agree to wear Positive Tracks t-shirts at your charitable effort or in its build-up. Positive
Tracks t-shirts and specific marketing materials messaging your charity’s partnership with
Positive Tracks will be given to you and other organizers when you contact Positive
Tracks or your coordinator.
MEDIA KIT
Positive Tracks Media Kit tools can help explain what you’re doing.
Your Charity has a Media Kit, too!
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 Download Positive Tracks Boilerplate
 Watch Find A Starting Line Promo
 For Success Stories and Testimonials: Please visit Success Stories and Positive
Tracks Social Media Channels.
 For Dollars Raised, Participant Reach, Miles Traveled and Impact Fact Numbers
and Visuals: Please visit Youth Power In Numbers page.
 Click Here For Positive Tracks Electronic Overview Flipbook: Or contact us for
Funding Alliance and Overview magazines.
 Positive Tracks Frequently Asked Questions: Visit The PosTracks FAQ page. If
you still need answers, please contact us.
 For A Taste of Positive Tracks Culture: Visit Positivo Proclamato, and the
PosTracks Social Channels.
 For Quotes from Founder or Spokespersons: Visit Note From
Nini and Spokespersons pages.
 For a Kiss from A Positive Tracks Spokesperson: You’re on your own here – but
we’ll put in a good word for you and wish you the best of luck!
STEWARDSHIP GUIDELINES FOR
POSITIVE TRACKERS AND MENTORS
 PROMOTION
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We want your fundraising events to be successful! Once a Charity Partner has
approved your independent fundraising effort, Positive Tracks/organization/event staff
will likely help promote your event through duo website and social media
channels. Please understand that not all charities (including Positive Tracks) are staffed
to promote your efforts full-time, and that Positive Tracks Charity Partners reserve the
right to refuse to promote any independent efforts which are not approved by event staff.
 MISSION & VALUES
The mission of Positive Tracks is to help young people get active and give back using
the power of athletics. We help Generation Next turn passion for athletics into
meaningful philanthropy by matching youth fundraising efforts.
 SOLICITATION OF CORPORATE DONATIONS
Anyone wishing to request monetary or in-kind donations from a company should first
seek approval from benefiting Charity Partners. This will avoid duplicating efforts or
jeopardizing current corporate partnerships.
 RAFFLES AND OTHER GAMES OF CHANCE
Positive Tracks strongly discourages organizers of Independent Fundraising Efforts from
conducting raffles or other gaming activities in connection with their fundraising activities
without checking with legal sources first. It is the responsibility of the organizer of the
Independent Fundraiser to be sure that fundraising activities comply with all state and
federal laws. Positive Tracks takes no legal responsibility for the activities conducted by
an Independent Fundraiser benefiting one of its Charity Partners.
 AVAILABILITY OF POSITIVE TRACKS/CHARITY/EVENT STAFF
Please inform Positive Tracks and your charity’s staff well in advance if you’d like a
representative of Positive Tracks or your charity/event to attend in an official capacity (to
welcome guests, thank participants, make any remarks or join in the ceremonies). While
we can’t guarantee attendance, we’ll do our best to have a representative attend your
event to thank and support you!
 INDEMNITY & LEGAL REQUIREMENTS
While charity/event staff is pleased to answer questions and provide general information,
the ultimate responsibility for meeting these obligations rests with the Independent
Organizer or group. Positive Tracks takes no legal responsibility for the activities
conducted by an independent fundraiser benefiting a Positive Tracks Charity
Partner. Failure to comply with guidelines and rules may result in immediate removal
from the Charity Partner’s Athletic Event and outside reporting of behavior as
appropriate.
 TAKE A DEEP BREATH
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If you’re overwhelmed by all these rules and request, take a deep breath, Glow-Getter,
and realize that you’re learning important stuff about how to steward your charity’s brand
and values. Please contact Positive Tracks with any
questions you have about promotional efforts or logo
usage. And thanks in advance for your support of Positive
Tracks’ partnership with your charity.
POSITIVE TRACKS BOILERPLATE SUMMARY
YOUTH+ATHLETICS+PHILANTHROPY = AWESOME RESULTS
Positive Tracks is a national, youth-centric nonprofit that inspires young people to get active and give back using the
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global power of sport. We match youth dollars raised through charitable athletic efforts, so young people can make the
world awesome: starting with themselves, starting in their own backyards.
WHAT WE DO:
• We engage Generation Next. With our help, 36,000 young people will leverage 221,000 miles of athletic activity to
raise over $4,000,000 for multiple charities by the end of 2014.
• We engage 9 Charity Partners and support 165 charitable athletic events in 30 states and 4 countries.
• We partner with corporations and philanthropies to deliver customized partnerships and cause-marketing
opportunities.
• We measure impact by tracking youth reached, dollars raised, and miles traveled via various athletic activities
(currently 22 sports).
HOW WE DO IT:
• Positive Tracks empowers ages 23 and under to support local communities and global initiatives by turning hours of
physical activity into doubled dollars. We match youth fundraising totals by awarding Positive Tracks Youth Challenge
Grants actualized through youth fundraising for athletic event and creative fundraising efforts leading up to athletic events.
• Our tools, incentives, and coordinators teach hands-on philanthropy and boost youth fitness.
• Our celebrity spokespersons Patrick Dempsey, Bode Miller, Ethan Zohn, Travis Roy and Majka
Burhardt amplify enthusiasm, visibility, and youth engagement.
• The end result sees ages 23 and under motivated to move and inspired to give back to communities across America
and global populations served by our Charity Partners.
CURRENT POSITIVE TRACKS CHARITY PARTNERS ARE:
•
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•
•
•
•
•
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Children’s Hospital at Dartmouth-Hitchcock
Grassroot Soccer
Lacrosse the Nations
Ride2Recovery
Turtle Ridge Foundation
The Patrick Dempsey Center For Cancer Hope And Healing
Travis Roy Foundation
Additive Adventure With Majka Burhardt
Soccer Without Borders
IN 2014, WE’LL INCENTIVIZE YOUTH AT 165 ATHLETIC EFFORTS AS:
•
•
•
•
•
•
•
•
Presenting Partner of 85 Grassroot Soccer 3v3 Soccer Tournaments & GRS Youth Endurance Teams
Presenting Partner of 5K/10K Walk/Run at The Dempsey Challenge in ME
Presenting Partner of CHaD Hero Half Marathon & Ripcord 5K in NH
Presenting Partner of 25 Lacrosse The Nation Scoop The Loot Lacrosse Tournaments nationwide
Presenting Partner of 50 Soccer Without Borders Ambassador Events nationwide
Presenting Partner of Travis Roy Foundation Wiffle Ball Tournament Youth Teams in VT
Presenting Partner of BodeFest Ski Challenge and BodeBash Golf & Tennis Classic in NH
Presenting Partner of Finding Lost Mountain Bio-Diversity/Conservation Expedition & Film in Mozambique
WE PARTNER WITH CORPORATIONS & PHILANTHROPIES INTERESTED IN:
• Powering a global youth development model and turnkey program that encourages young people to be active, to be
outside, to actualize dreams, to lead, to volunteer, to spread hope, and to cultivate innovation for the entire globe - using
sweat, passion, technology and sport as agents for change.
LEARN MORE:
•
•
•
View Demographics, Territories & Impact.
Check out Positive Tracks Electronic Overview Flipbook, Success Stories and Find A Starting Line Promo.
Contact us and view our media pages.
POSITIVE TRACKS HASHTAGS & HANDLES:
Positive Tracks Website: www.positivetracks.org
Overview: http://www.positivetracks.org/who-we-are-2/
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Link To Promo: http://bit.ly/JEHd9F
Style Guide, Logos, & Media Kit: http://www.positivetracks.org/styleguide/
Facebook Page: www.facebook.com/PositiveTracksOrg
Registration Intel: http://www.positivetracks.org/starting-line/
Twitter Handle: @postracks
Instagram: #postracks
Youtube Channel: http://www.youtube.com/user/positivetracks
Pinterest: http://www.pinterest.com/positivetracks/
Link To Participant Toolkit: http://www.positivetracks.org/glow-kit/
Contest Intel: http://www.positivetracks.org/glow/
Coordinator List: http://www.positivetracks.org/coordinators/
Athletic Events: http://www.positivetracks.org/athletic-event-partners/
Charity Partners: http://www.positivetracks.org/charity-partners/
Demographic & Impact Numbers: http://www.positivetracks.org/impactnumbers/
FAQ: http://www.positivetracks.org/faq/
Positive Tracks Contact Intel: http://www.positivetracks.org/contact-us/
POSITIVE TRACKS EASY TALKING POINTS
 Positive Tracks is a national, youth-centric nonprofit that helps young
people get active and give back using the global power of sport.
 Positive Tracks awards Charity Partners with yearly youth challenge
grants that match youth dollars raised by ages 23 and under for
charities through athletic events, or creative fundraising efforts leading up
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to athletic events.
 It takes creativity to raise money for an athletic event – especially if you
don’t have your own credit card! Young people often choose to build
creative fundraising activities, teams and experiences, lending Generation
Next valuable ownership and leadership opportunities.
 The end result sees young people motivated to move and inspired to
give back by turning miles of physical activity into meaningful
philanthropy – and doubled dollars for Positive Tracks Charity Partners.
 In 2014, Positive Tracks will plug into 165 athletic events to raise 4
million dollars for 9 Positive Tracks Charity Partners. 30,000 young
people will travel over 270,000 miles via 22 different sports!
 Positive Tracks teaches young people that it feels great to be a part of
something bigger than themselves – especially when they use their own
minds and sweat to do it.
 The platform of sport is an awesome and powerful social change
agent because it employs:
 a global, universal language
 an element of healthy risk
 deadlines, goals, tangible start and finish lines
 your own body - which is healthy, transformational & meaningful
 online fundraising mechanisms
 corporate partners and media partners who value sport’s broad
reach and potential for visibility
 Please contact [email protected] for more information on
Positive Tracks.
DOWN ‘N DIRTY POSITIVE TRACKS TALKING POINTS
 Positive Tracks is a national non-profit that helps young people get active and
give back using the power of sport.
 Positive Tracks doubles dollars raised through athletic efforts for multiple
charities, including (your charity).
 Positive Tracks shows our next generation that they can make a difference
using their own sweat and creativity.
 A great example of Positive Tracks in action is (athletic effort or team)
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 Positive Tracks Promo: http://bit.ly/JEHd9F
POSITIVE TRACKS POSTCARD LANGUAGE
POSITIVE TRACKS BOILERPLATE:
Positive Tracks is a national, youth-centric nonprofit that inspires Generation Next to get
active and give back using the global power of sport. We match youth dollars raised
through charitable athletic efforts, so young people can make the world awesome:
starting with themselves, starting in their own backyards.
CHAD POSITIVE TRACKS PARTNERSHIP LANGUAGE:
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Positive Tracks doubles fundraising dollars raised by ages 23 and under through the
CHaD HERO Half Marathon and youth-powered fundraising efforts leading up the CHaD
HERO. Through our partnership, young people support CHaD, plus experience the
rewards of connecting to a cause on their own terms and turf.
GRS POSITIVE TRACKS PARTNERSHIP LANGUAGE
Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars
raised through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which
engage thousands of youth worldwide in SAVING LIVES. Through our partnership,
young people learn about HIV prevention and AIDS; plus experience the power of
hands-on philanthropy and the rewards of connecting to a cause on their own terms
and turf.
CHAD POSITIVE TRACKS SPONSORSHIP LANGUAGE:
Positive Tracks doubles fundraising dollars raised by ages 23 and under through the
CHaD HERO Marathon. When you become a local Positive Tracks Partner for CHaD,
your sponsorship dollars go directly to CHaD, plus you help Generation Next turn
athletic achievement into meaningful philanthropy. So kids can help make the world
awesome: starting with themselves; starting in their own backyards.
WEBSITE LANGUAGE & SOCIAL MEDIA SUGGESTIONS:
Whoop! Whoop! Here’s $100,000 reasons we love our partner, Positive Tracks, a youthcentric non-profit for movers and shakers.
Positive Tracks has granted CHaD a $100,000 matching challenge grant to double the dollars
CHaD Half youth participants raise for CHaD through 2014 CHaD HERO Half Marathon!
It’s fundraising that’s twice as nice! Together, CHaD and Positive Tracks are empowering young
people to get active and give back. So kids can experience the power of hands-on philanthropy
and connecting to a cause on their own terms and turf.
Here’s the kicker: It takes creativity to raise $100,000 for charity! Generation Next is throwing
Fashion Shows made out of recycled materials; they're designing jewelry and selling pesto;
organizing tennis tournaments, Cupcake Warz, Battle of the Bands, and good ole’ fashioned bake
sales. CHaD Half youth participants are using their own power to make CHaD awesome!
And Positive Tracks is doubling their impact. Plus, hands-on support and guidance from
coordinator Jen Smyth (link) makes a big difference in getting kids motivated to move and
inspired to give back! Check out promo: Find A Starting Line!
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HEY CHaD HERO HALF, CORPORATE HEROES! Join our partnership party with Positive
Tracks, and watch your donated dollars go twice as far. You can raise CHaD’s Positive Tracks
Youth Challenge Grant, and every dollar you give will still go directly to CHaD! You’ll be
supporting CHaD, plus incentivizing young people to turn athletic achievement into meaningful
philanthropy! So kids can help make the word awesome: starting with themselves; starting in their
own backyards. Here’s how: (link Nate)
FACEBOOK SUGGESTIONS:
1: Whoop! Whoop! Here’s $100,000 reasons we love our partner, Positive Tracks, a kidcentric non-profit for movers and shakers: Positive Tracks has granted CHaD a $100,000
matching challenge grant to double the dollars CHaD HERO youth participants raise for
CHaD! Best news is: Positive Tracks Partners ($xxx) have come on board to help Positive
Tracks raise its Matching Youth Challenge to ($xxx)
2: Positive Tracks is doubling the dollars Generation Next raises for CHaD through the CHaD
HERO, and independent fundraising efforts leading up to the CHaD HERO. It’s fundraising that’s
twice as nice!
3: This is YOUTH Philanthletics: where giving back meets going the extra mile. Read Positive
Tracks manifesto at: http://www.positivetracks.org/positivo-manifesto/ Then get movin’ and
SWEAT FOR GOOD!
4: Kids are using they’re own power to make CHaD awesome! And Positive Tracks is doubling
their impact. Check this out: Find A Starting Line Promo.
5: HEY CHaD HALF, DONORS! Join our partnership party with Positive Tracks, and watch your
donated dollars make double the impact. You can RAISE Positive Tracks’ CHaD Half youth
challenge grant – and every dollar you give still goes directly to CHaD. You’ll be supporting
CHaD, plus helping kids get active and give back!
CHAD SPECIFIC TWITTER SUGGESTIONS:
See double (double!!) bucks raised by @CHaDHERO participants age 23 or under. Follow our
partner @PosTracks! RT http://bit.ly/JEHd9F
Good news @CHaDHERO! Partner @PosTracks gave $100K grant to 2X dollars youth
participants/teams raise for CHaD!
I’m glowing the extra mile for @CHaDHERO kiddos. Get YOUR glow on @PosTracks!
http://bit.ly/JEHd9F. Please RT!
Sponsors! Check out youth challenge grant from @PosTracks to 2X impact on @CHaDHERO,
plus ramp your own visibility!
Thanks @PosTrax for 2X fundraising dollars for @CHaDHERO! Great support of Generation 23And-Under! Please RT!
Sponsors: leverage donations to @CHaDHERO and amp visibility through partnership w/
@PosTracks!
GENERAL POSITIVE TRACKS TWEET:
INSPIRATION + PERSPIRATION + MOTIVATION = http://bit.ly/JEHd9F. FOLLOW
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PositiveTracks.org youth change-makers!
We double-dog dare u to check out partner @PosTracks. Promo at: http://bit.ly/JEHd9F. Pl RT!
The difference between try and triumph is a little umph! Show us your umph @PosTracks!
http://bit.ly/JEHd9F. Please RT!
Check out AWESOME PositiveTracks.org! See more: http://bit.ly/JEHd9F. Follow @PosTracks
& please RT!
It’s tough to beat the rush of finding a starting line - any starting line. Find yours @PosTracks!
Please RT! (photo or vid)
I'm digging @PosTracks. Awesome org that helps kids give back thru athletics. !
http://bit.ly/JEHd9F. Please RT!
FACEBOOK – CREATING & MANAGING EVENTS GRS TIPS & TEMPLATE
Facebook is a very powerful tool for getting the word out about an upcoming tournament
and for encouraging people to participate. Due to a limitation in Facebook’s Events
Application, Grassroot Soccer (GRS) cannot add your tournament as an event on the
GRS Facebook page. Therefore GRS strongly urges you to create a Facebook event
page for your tournament using your own Facebook account.
Please remember to “like” the official Grassroot Soccer and Positive Tracks pages on
Facebook! This is a great way to stay informed of news and updates and you may gain
some knowledge to share at your tournament.
CREATING AND MANAGING YOUR FACEBOOK EVENT
1.
2.
3.
4.
Log in to your Facebook home page.
Select “My Events” from the navigation menu.
Click the “Create Event” button.
Fill in all the details about your event:
o When?
o What are you planning? (This will be the event name.)
o Where?
o More info? (Include who, what, where, when and why, and the link to your
online registration page.)
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5. Invite guests. Click the “Select Guests” button to invite your Facebook friends
and other users to attend your event. You can even send emails to people not on
Facebook. Be sure to invite everyone you know: friends, family, classmates and
community members.
6. Choose whether your event is public or private (checkbox). If you check the box
next to “Anyone can view and RSVP,” the event will be public. This means that
anyone can see the details and add himself or herself to the guest list. If you
don’t check the box, the event will be private. This means that only the time and
description is shown to uninvited guests. Facebook users can request to be
added to the guest list for complete event info.
7. Choose whether or not to show the guest list on the event page (checkbox).
8. Upload an event photo to display in the upper left corner of the event.
9. Click “Create Event” to complete your event.
10. Once you’ve created your event and invited all your friends, be sure to:
o Encourage attendees to share the event with their Facebook friends as
well - this is easy for them to do using the “Share” link on the top of the
event page).
o Update the event page regularly by posting breaking news, tournament
brackets, funds raised, etc.
SAMPLE INFO FOR YOUR FACEBOOK EVENT PAGE
Get your teams together and sign up for the [SCHOOL/COMMUNITY NAME] Grassroot
Soccer 3v3 tournament presented by Positive Tracks! You can register as part of a team
or as a free agent (free agents will be grouped into teams for the tournament).
Register now at www.grassrootsoccer.org/tournament-calendar!
Who: [WHO CAN PARTICIPATE]
What: Grassroot Soccer 3v3 Tournament presented by Positive Tracks
Where: [LOCATION]
When: [MONTH, DAY, YEAR & TIME]
Why: It’s soccer with a purpose. It’s youth around the world fighting for an AIDS Free
Generation.
Registration Fee: $[FEE] ($20 includes a Grassroot Soccer t-shirt)
All funds raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the
power of soccer to prevent the spread of AIDS and save lives among those with the
highest rates of new infections—youth in Africa. All funds raised from the tournament
will be doubled by Positive Tracks. Positive Tracks is a national, youth-centric nonprofit
that incentivizes Generation Next to get active and give back using the global power of
sport. Positive Tracks doubles fundraising dollars raised through youth-powered
Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of youth
worldwide in SAVING LIVES. Through our partnership, young people learn about HIV
prevention and AIDS; plus experience the power of hands-on philanthropy and the
rewards of connecting to a cause on their own terms and turf.
For more information about Grassroot Soccer, visit www.grassrootsoccer.org.
For more information about Positive Tracks, visit www.positivetracks.org
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BROADCAST EMAIL TEMPLATE FROM GRASSROOT SOCCER
Subject: Grassroot Soccer Comes to [NAME OF SCHOOL/COMMUNITY]
Message:
[NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot Soccer 3v3 tournament presented by
Positive Tracks on [DAY OF WEEK], [EVENT MONTH & DATE], 2014 at [LOCATION]. All funds
raised benefit Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to
save lives by preventing the spread of HIV among those with the most new infections—youth in
Africa.
Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars raised
through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage
thousands of youth worldwide in SAVING LIVES. Through our partnership, young people learn
about HIV prevention and AIDS; plus experience the power of hands-on philanthropy and the
rewards of connecting to a cause on their own terms and turf.
WHO: [INSERT YOUR TOURNAMENT AGE RANGE]
WHAT: [NAME OF SCHOOL/COMMUNITY] Grassroot Soccer 3v3 Tournament
Presented by Positive Tracks
WHEN: [EVENT MONTH, DATE & TIME]
WHERE: [LOCATION – STREET ADDRESS, CITY, STATE, ZIP]
WHY: Play Soccer. Save Lives.
REGISTRATION FEE: $[FEE]
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For more information or to register, visit www.grassrootsoccer.org/tournament-calendar or contact
me at [PHONE] or [EMAIL].
To learn more about Grassroot Soccer, please visit www.grassrootsoccer.org.
Positive Tracks is a national, youth-centric nonprofit that incentivizes Generation Next to get
active and give back using the global power of sport. To learn more about Positive Tracks, please
visit www.positivetracks.org
Best regards,
[NAME]
Grassroot Soccer Tournament Coordinator
PS – Please forward this email to your friends and family and encourage them to sign up!
POSITIVE TRACKS DOUBLE DOLLAR DEAL CONTRACT
HEY ___!
We’re so thrilled that you’re interested in supporting (charity) and we can’t thank you enough!!
We’re looking forward to working with you, and wanted to run a few crucial guidelines by you as
you launch your planning effort, plus give you some tools from Positive Tracks to help you get
organized.
Speaking of Positive Tracks, I'm not sure if you have heard the awesome news, but we have a
partnership with Positive Tracks – a youth-centric organization that helps young people (23 and
younger) get active and give back through the power of athletics.
Positive Tracks has given (charity) a matching challenge grant to double the dollars youth
participants raise for (charity event). This means that YOUR EFFORTS will be doubled by
Positive Tracks. As a result, your energy and dedication could mean serious extra $$ for (charity)
and its programs!
To be a part of this sweet deal you will need to:
Include the Positive Tracks logo and on all messaging and promotional materials. Your donors
will love to know that your dollars are being doubled! Boilerplate Language to help you
explain Positive Tracks and the match is attached here.
If you are creating flyers or posters with the (charity’s) logo, you need to include a Positive
Tracks Logo as well (attached and found in Positive Tracks Style Guide). Make sure the
logos are of equal size and have roughly similar exposure or placement. We are happy to
help you adjust any flyers or posters in order to incorporate this logo. Just let us know!
Include Positive Tracks in your social media messaging.
Please like Positive Tracks on Facebook https://www.facebook.com/PositiveTracksOrg,
and add their logo to your Facebook event page. If you decide to message about Positive
Tracks through your social media channels (which would be GREAT), please use
@PosTracks in your tweets, @PositiveTracks on Facebook and #postracks for
Instagram.
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If you’re using banners, please put up a Positive Tracks Banner along side your (charity)
banner or poster. A Positive Tracks Banner can be sent to you if there’s one available at
the time of your independent effort. Hand out and display any Positive
Tracks documents, pamphlets or information material you receive.
Check out the Positive Tracks Toolkit and Positive Tracks Glow-Kit Tools to help with take-off
and implementation of your efforts.
Questions about Positive Tracks participation options can be answered on Find A Starting
Line and FAQ pages of the Positive Tracks website, or please contact me personally for
help.
Last but not least, PLEASE email me to inform us that you accept this generous matching offer
and let me know if you have any questions about Positive Tracks and/or our partnership
with them this year.
Thanks in advance for your support of this partnership. We hope that you enjoy being a part of
this matching challenge grant!
HUGE THANKS for supporting (charity) and being a part of the Positive Tracks team.
Signed,
Your Positive Tracks Coordinator
FLYER TEMPLATE GRASSROOT SOCCER
CHARITY
3v3 SOCCER
TOURNAMENT
PRESENTED BY
POSITIVE TRACKS
Hosted by
[SCHOOL/CLUB/COMMUNITY]
[DAY OF WEEK, MONTH, DAY]
[TIME]
[LOCATION]
[ADDRES]
[CITY], [STATE] [ZIP]
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SAMPLE FUNDRAISING LETTER
CHARITY LOGO
[DATE]
Dear [NAME],
On [EVENT MONTH & DATE], I will be participating in [NAME OF SCHOOL/COMMUNITY]’s Grassroot
Soccer 3v3 Tournament presented by Positive Tracks at [LOCATION]. All funds raised benefit
Grassroot Soccer (GRS), an international nonprofit that uses the power of soccer to save lives by
preventing the spread of HIV among those with the most new infections—youth in Africa.
Grassroot Soccer’s founders, who drive the organization’s work, are former professional soccer
players who lost many of their teammates and friends to AIDS. They decided they had to do
something and created Grassroot Soccer, which has transformed the lives of 632,000 youth in Africa
by using soccer and a proven program to prevent HIV.
Please consider pledging a donation to support my participation in the Grassroot Soccer tournament.
These are a few suggested pledges:



Registration match: Match my registration fee of [FEE].
Dollars for goals: Donate a flat amount for each goal I score during the tournament.
Sponsor a child: $25 provides one youth with the opportunity to participate in GRS’s ‘Skillz’
curriculum to gain the knowledge and life skills to remain HIV-free.
If you’re interested in pledging a donation on my behalf, please contact me at [YOUR EMAIL] or
[YOUR PHONE]. After the tournament, I will contact you to confirm the total amount pledged. All
donations should be made payable to Grassroot Soccer with “[NAME OF SCHOOL/COMMUNITY]
Tournament” in the memo line, and then either hand or mail the donation to me at [YOUR ADDRESS].
Positive Tracks, a national, youth centered non-profit is doubling fundraising dollars raised
through ALL youth-powered Grassroot Soccer 3v3 Tournaments - efforts which engage thousands of
youth worldwide in SAVING LIVES. Through our partnership, young people learn about HIV
prevention and AIDS; plus experience the power of hands-on philanthropy and the rewards of
24
connecting to a cause on their own terms and turf. This means that every dollar you donate will be
doubled!
Together, we can help GRS educate young people about how to live AIDS-free, healthy, product lives!
To learn more about Grassroot Soccer, please visit www.GrassrootSoccer.org. To learn more about
Positive Tracks, please visit www.Positivetracks.org.
Thank you so much for your support!
Sincerely,
[SIGN YOUR NAME AFTER DOCUMENT IS PRINTED]
[YOUR NAME]
[YOUR EMAIL]
[YOUR PHONE]
[YOUR ADDRESS]
Grassroot Soccer is a registered 501(c)3 nonprofit organization in the U.S., federal tax identification
number 43-1957920. Gifts are tax deductible to the extent allowed by law.
POSITIVE TRACKS SAMPLE FUNDRAISING LETTER
HEY ___!
I'm not sure if you’ve heard my awesome news yet, but I’m doing
something cool and fun to support (charity).
Here’s what I’m up to: (one sentence description of effort).
Best news is that your charity has partnered with Positive Tracks - an
organization that helps young people (ages 23 and younger) turn their
passion for athletics into meaningful philanthropy.
Positive Tracks has awarded (your charity) with a matching Challenge
Grant that will double the dollars I raise for (your charity). Through this
partnership, young people will learn about (your charity) and (what your
charity does), plus they’ll get off the couch and experience the rewards
of connecting to a cause on their own terms and turf.
25
Just so you understand this deal, your dollars will be matched by Positive
Tracks when you support me! My efforts could mean serious extra dollars
and visibility for (charity). This is HUGE!
Thank you so much for helping me, and please follow this link (link to your
fundraising-page or another vehicle you’re using to fundraise) to support
(your charity) and ME. Your donation is tax-deductible and every dollar
will be given to (your charity).
Signed,
Me
PUBLIC SERVICE ANNOUNCEMENT TEMPLATE GRS
PUBLIC SERVICE ANNOUNCEMENT
For further information contact:
[COORDINATOR NAME]
[COORDINATOR PHONE]
[COORDINATOR EMAIL]
Grassroot Soccer Kicks Off At [NAME OF SCHOOL/COMMUNITY]
[NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot Soccer 3v3
tournament presented by Positive Tracks on [DAY OF WEEK], [EVENT MONTH
& DATE], 2014 at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS),
an international nonprofit that uses the power of soccer to save lives by
preventing the spread of HIV among those with the most new infections—youth
in Africa. All funds raised will be doubled by GRS partner, Positive Tracks.
Play Soccer. Save Lives.
For more information or to register, visit www.grassrootsoccer.org/tournamentcalendar.
To learn more about Positive Tracks, visit www.positivetracks.org
###
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POSITIVE TRACKS SUCCESS STORY RECAP
Thank you for helping make the world awesome!
Submit this brief summary along with a pic or vid to help us capture the success of your
efforts. We want to brag about your efforts and inspire others with your story.
Please submit this information to your Positive Tracks Coordinator via email to (your email)
and to Positive Tracks Central at [email protected].
Your Name and location:
Name of Effort/Team:
E-mail:
1. What Did You Do:
2. How Did You Do It:
3. Why Did You Do It:
27
4. Total Dollars Raised by your project before the Positive Tracks match:
5. Other Thoughts/Ideas/Input you’d like to share:
GRS THANK YOU LETTER TEMPLATE
TO SPONSORS & DONORS
BOTH LOGOS POSTRACKS & CHARITY
[DATE]
Dear [NAME],
Thank you for supporting [NAME OF SCHOOL/COMMUNITY]’s Grassroot Soccer 3v3
Tournament presented by Positive Tracks! The event was a huge success and all [# OF
PARTICIPANTS] participants seemed to enjoy themselves.
Overall, the tournament raised $[AMOUNT RAISED] through registration fees, donations
and sponsorships. This amount will be DOUBLED thanks to the generosity of our partner,
Positive Tracks. Together, we have helped Grassroot Soccer toward reaching its goal of
educating young people about how to live AIDS-free, healthy, productive lives!
To learn more about Grassroot Soccer, visit www.grassrootsoccer.org. To learn more about
Positive Tracks, visit www.positivetracks.org.
Sincerely,
[SIGN YOUR NAME AFTER DOCUMENT IS PRINTED]
[COORDINATOR NAME]
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PRESS RELEASE TEMPLATE GRASSROOT SOCCER
FOR IMMEDIATE RELEASE
For further information contact:
[COORDINATOR NAME]
[COORDINATOR PHONE]
[COORDINATOR EMAIL]
Grassroot Soccer Comes to [NAME OF SCHOOL/COMMUNITY]
[EVENT MONTH & DATE]
Play Soccer. Save Lives.
[DATE] ([CITY], [STATE]) — [NAME OF SCHOOL/COMMUNITY] is hosting a Grassroot
Soccer 3v3 tournament presented by Positive Tracks on [DAY OF WEEK], [EVENT MONTH
& DATE], 2014 at [LOCATION]. All funds raised benefit Grassroot Soccer (GRS), an
international nonprofit that uses the power of soccer to save lives by preventing the spread
of HIV among those with the most new infections—youth in Africa. All funds raised from
Grassroot Soccer 3v3 tournaments are being matched by Positive Tracks.
WHO: [INSERT YOUR TOURNAMENT AGE RANGE]
WHAT: [NAME OF SCHOOL/COMMUNITY] Grassroot Soccer 3v3 Tournament
presented by Positive Tracks
WHEN: [EVENT MONTH, DATE & TIME]
WHERE: [LOCATION – STREET ADDRESS, CITY, STATE, ZIP]
WHY: Play Soccer. Save Lives.
REGISTRATION FEE: $[FEE]
For more information or to register, visit www.grassrootsoccer.org/tournament-calendar.
###
About Grassroot Soccer:
Grassroot Soccer (GRS) is a non-profit organization founded in 2002 that uses the power of soccer to
educate, inspire, and empower communities to stop the spread of HIV. The vision of GRS is a world
mobilized through soccer to create an AIDS-free generation. GRS has programs in 10 African
29
countries with flagship sites in South Africa, Zambia, and Zimbabwe. Founded by four professional
soccer players, Grassroot Soccer is mobilizing the most vulnerable population of youth ages 12 – 19
to break the cycle of AIDS by engaging local coaches who equip young people with the knowledge,
skills and support they need to avoid HIV. For more information, visit www.grassrootsoccer.org.
About Positive Tracks:
Positive Tracks is a youth-centric non-profit that empowers young people to fundraise for charities
using the power of athletics. Positive Tracks partners with charitable organizations to fulfill its threefold mission: to encourage youth fitness and wellness; to teach creative, hands-on philanthropy; and
to extend Positive Tracks youth challenge grants to charity partners. Positive Tracks operates out of
Hanover, NH, and serves multiple regions of the country. For more information, visit
www.positivetracks.org.
TOP 10 FUNDRAISING TIPS

Be You! Smile, laugh, make friends and have fun every step of the
way. You are the best advertisement for your cause!

Tell Your Story. You believe in your cause, right? So clearly
communicate it, and let your passion lead the way in convincing your
supporters of its worthiness.

Create A Timeline. Start with your end goal and work backwards from
your goal in baby steps. Now you’ve built an action plan. Go, you!!!

Ask Creatively. Use your imagination and sense of humor. Use visual
tools and social media to reach beyond family and friends.

Ask Directly. People often respond more quickly to a tangible request than
to a general request.

Promote Effort Through Multiple Channels. Social media, direct email,
flyers and every friendly big mouth or proud parent you know.

Follow-up! Engage supporters and potential supporters with updates on
your progress and on how their money will make a difference. Send them
visuals of you in action!

Leverage The Double Dollar Deal. Remind yourself and your supporters
that Positive Tracks makes every effort and dollar a Two-fer.

Don’t Be Afraid Of Plan B. Square pegs and round holes, puppies and
discipline – some things just don’t work. Don’t dim your hopes—just go in
a new direction.

Thank, Thank, Thank! Recognize partners, sponsors, donors,
mentors, team members, supporters, and anyone who has helped you
along the way. Nobody goes it alone.
30
HOW TO RAISE $500 IN A WEEK:
You can make a difference raising money for your cause if you break it down into
several easy steps. Start by setting a personal goal and then go for it! Here's one
way to look at raising $500 in a week:
1: Sponsor yourself w/ holiday or birthday gifts for $25 $25 = $25
Plus PosTracks Match = $50!
2: Ask 3 family members for $25 $75 = $100
Plus PosTracks Match = $200!
3: Ask 5 friends to donate $15 $75 = $175
Plus PosTracks Match = 350!
4: Ask 5 co-workers to sponsor you for $10 $50 = $225
Plus PosTracks Match = $450!
5: E-mail 15 people & ask for a $10 donation $150 = $375
Plus PosTracks Match = $750!
6: Ask a company for a $75 contribution $75 = $450
Plus PosTracks Match = $900!
7: Ask two businesses you frequent for $25 $50 = $500
Plus PosTracks Match = $1000!!!
MORE FUNDRAISING TIPS
 Be sure to tell people that their money is being matched by Positive Tracks when
the sponsor you!
 Don't be afraid to ask! You're not going to dinner with this money. . you're
working to help the world!
 Start early. Have fun with your fundraising efforts!
 Set a fundraising goal and let your potential sponsors know what that goal is
 Write a personal letter; create a newsletter or press release; make in-person
solicitations. If you write a letter, include a donation form and a self-addressed
31
stamped return envelope.
 Ask for pledges from family members, friends, people at school, work, people
nearby, people far away.
 Suggest a minimum gift amount or put down options ($100, $50, $25, other)
 Write a personal note of thanks to each of your sponsors. This will go a long way,
especially when you approach them next year.
 All donations are tax deductible. Your Positive Tax Coordinator knows the Tax ID
Number for the Charity Partner you’re supporting.
 If you fundraise in memory or honor of someone, say so—telling a personal story
about your cause is a way for people to relate to you and your cause.
 Ask your supporters about matching funds from their employers.
 Double your fun: Challenge a friend to participate with you and raise her/his own
pledges!
32
POSITIVE TRACKS CONTACTS
Children's Hospital At Dartmouth-Hitchcock (CHaD)
CHaD Hero Half Marathon & Ripcord 5K
Children's Hospital At Dartmouth-Hitchcock (CHaD), One Medical Center Drive, Lebanon, NH
03756
Director, CHaD Community Relations: Sharon Brown
e: [email protected]
CHaD Hero Event Coordinator: Nate Larson
e: [email protected]
PosTracks Coordinator: Jen Smyth
e: [email protected]
The Dempsey Center
The Dempsey Challenge
10 High St., Suite 301, Lewiston ME 04240
Executive Director, Dempsey Center: Wendy Tardif
e: [email protected]
Assistant Director, Dempsey Center: Mary Dempsey
e: [email protected]
Event Manager, Dempsey Challenge: Aimee Arsenault
e: [email protected]
Communications: Mark Turcotte
e: [email protected]
PosTracks Coordinator: Tish Caldwell
e: [email protected]
Event Assistant: Andrea McNulty
e: [email protected]
Travis Roy Foundation
Travis Roy Foundation Wiffle Ball Tournament
VT: 223 Goodsell Point, 2 Colchester, VT 054462
MA: 390 Commonwealth Ave. #711, Boston, MA 02215
Founder & PosTracks Spokesperson: Travis Roy
e: [email protected]
Executive Director: Marge Oppold
e: [email protected]
Grassroot Soccer
Grassroot Soccer 3v3 Tournaments
P.O. Box 712, Norwich, VT 05055
Co-Founder & PosTracks Spokesperson: Ethan Zohn
e: [email protected]
Communications Manager: Molly McHugh
e: [email protected]
Development Coordinator/ Curriculum & Training Coordinator: Peter “Hooter” Glidden
e: [email protected]
PosTracks Coordinator: Sarah Callaway
e: [email protected]
Lacrosse The Nations
Scoop The Loot Games
P.O. Box 425479, Cambridge, MA 02142
Executive Director and PosTracks Coordinator: Ellen Cohn
33
e: [email protected]
Ride2Recovery
Ride2Recovery Honor Rides
23679 Calabasas Rd. #420, Calabasas, CA 91302
Founder and President: John Wordin
e: [email protected]
Pos Tracks Coordinator: Sara Bell
e: [email protected]
Turtle Ridge Foundation
BodeFest & BodeBash
392 Streeter Pond Road, Sugar Hill, NH 03586
Operations Manager & PosTracks Coordinator: Kyla Miller
e: [email protected]
Additive Adventure With Majka Burhardt
The Lost Mountain Project
North Conway, NH
Founder & PosTracks Spokesperson: Majka Burhardt
e: [email protected]
Soccer Without Borders
Soccer Without Border Ambassador Events
25 Thomson Place, 1st Floor, Boston, MA 02210
Executive Director: Mary McVeigh
e: [email protected]
PosTracks Coordinator: Larkin Brown
e: [email protected]
Positive Tracks Central
35 South Main Street, Hanover, NH 03755
Founder & Executive Director: Nini Meyer
e: [email protected]
Central Operations Support & Coordinator of Coordinators
: Liz Gray
e:[email protected]
Philanthropic & Legal Advisor: Gioia Perugini
e: [email protected]
Creative Director: Byron Glaser
e: [email protected]
Corporate Development: Jane Seibel
e: [email protected]
Marketing: Edie Thys Morgan
e: [email protected]
Philanthropic Development: Mary Margaret Sloan
e: [email protected]
RESOURCE LIBRARY:
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HELPFUL SOCIAL MEDIA LINKS
http://www.socialmediaexaminer.com/getting-started/
http://www.nptechforgood.com
http://www.bridgespan.org/Publications-and-Tools/Strategy-Development/Getting-Social-MediaRight-A-Short-Guide-for-Nonpr.aspx
BOOKS
Citizen You, Jonathan Tisch
Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, J Gregory Dees, Jed Emerson,
Peter Economy
How To Change The World: Social Entrepreneurs and the Power of New Ideas, David
Bornstein
Me to We, Craig and Marc Keilburger
Social Entrepreneurship: What Everyone Needs to Know, David Bornstein and Susan Davis
RELATED ORGANIZATIONS:
Ashoka: Innovators for the Public, www.ashoka.og
buildOn, www.buildon.org
Changemakers, www.changemakers.net
Generationon, www.generationon.org
Institute for Social Entrepreneurs, www.socialent.org
Kickstarter, www.kickstarter.com
New Schools Venture Fund, www.newschools.org
One World, www.oneworld.net
Points of Light Institute, www.pointsoflight.org
Social Enterprise Magazine, www.socialenterprisemagazine.org
Social Fusion, www.socialfusion.org
Social Ventures Partners, www.svpseattle.org
Techsoup, www.techsoup.org
Tides Center, www.tidescenter.org
Volunteer Match, www.volunteermatch.org
Youth Service America, www.ysa.org
Youth Venture, www.youthventures.org
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