Video Distribution Simplified
Case Study
Real Estate Agents Find Success with Video Distribution
Summary
Real estate agents understand that buyers are drawn to high-quality video content when looking for homes online.
Equally important, sellers expect great content as part of their listing. According to Digital House Hunt1, a joint report by
the National Association of Realtors and Google, 86% of home shoppers use online videos to find out more about a
community they are evaluating. But most agents need help making the most of their video content.
The Problem
Real estate agents who want to use video in their online
marketing efforts face two key challenges: 1) producing
great content, and 2) getting that content seen.
Engaging Video for Lead Generation
The industry has done a good job of providing solutions for
making great listing videos, but leveraging those videos to
attract more interest has remained an elusive goal. Agents
need a playbook for getting the most out of video once it’s
created.
The Solution
Real estate agents on the cutting edge of marketing their
services are using OneLoad to solve the problem of getting
more from video. OneLoad provides agents with two clear
steps to take with videos.
Rich Media Features Prominently in SERPs
First, agents can manage their videos and metadata for
search in one place, and then distribute the videos from a
single point to all the video destinations that matter:
YouTube, Facebook, Twitter, etc. Second, agents benefit
from videos optimized for search engines. YouTube the
web’s second-largest search engine, and Google rewards
videos with optimized metadata with media-rich results
and higher rankings.
Conclusion
Real estate agents are rounding out their video strategies to increase the visibility of their video content by distributing it
widely and optimizing it for maximum search exposure. Using OneLoad as a platform for real estate video distribution
makes it easy for real estate agents to deploy excellent marketing and provide buyers and sellers with a rich experience.
1
http://www.realtor.org/reports/digital-house-hunt